Kempinski Hotels
Kempinski Hotels
Kempinski Hotels
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Kempinski Hotels
Kempinski Hotels
Kempinski Hotels
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
49
49
out of 183 websites
out of 183 websites
75.5
75.5
75.5
/100
/100
/100
You ranked
out of 183 websites
49
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Sections stack vertically in mobile, maintaining readability.
Sections stack vertically in mobile, maintaining readability.
Sections stack vertically in mobile, maintaining readability.
xmark
xmark
What you can improve
Hamburger menu on desktop hides key navigation links.
Hamburger menu on desktop hides key navigation links.
Hamburger menu on desktop hides key navigation links.
lightbulb
lightbulb
Quick insight
Introduce a persistent booking CTA in header for faster access.
Introduce a persistent booking CTA in header for faster access.
Introduce a persistent booking CTA in header for faster access.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Shows loyalty benefits, hinting at exclusivity for members.
Shows loyalty benefits, hinting at exclusivity for members.
Shows loyalty benefits, hinting at exclusivity for members.
xmark
xmark
What you can improve
No visible countdowns or special offer prompts to drive bookings.
No visible countdowns or special offer prompts to drive bookings.
No visible countdowns or special offer prompts to drive bookings.
lightbulb
lightbulb
Quick insight
Add limited-time offer banners to leverage scarcity and prompt action.
Add limited-time offer banners to leverage scarcity and prompt action.
Add limited-time offer banners to leverage scarcity and prompt action.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Section headings clearly label content, aiding quick scanning.
Section headings clearly label content, aiding quick scanning.
Section headings clearly label content, aiding quick scanning.
xmark
xmark
What you can improve
Users must scroll far to reach booking functionality.
Users must scroll far to reach booking functionality.
Users must scroll far to reach booking functionality.
lightbulb
lightbulb
Quick insight
Add a mini reservation widget above the fold to improve task efficiency.
Add a mini reservation widget above the fold to improve task efficiency.
Add a mini reservation widget above the fold to improve task efficiency.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Discover More' and 'Browse Now' CTAs are actionable and clear.
Discover More' and 'Browse Now' CTAs are actionable and clear.
Discover More' and 'Browse Now' CTAs are actionable and clear.
xmark
xmark
What you can improve
Headings like 'Sensational Suites' are vague without context.
Headings like 'Sensational Suites' are vague without context.
Headings like 'Sensational Suites' are vague without context.
lightbulb
lightbulb
Quick insight
Enhance headings with brief value propositions to increase engagement.
Enhance headings with brief value propositions to increase engagement.
Enhance headings with brief value propositions to increase engagement.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Premium imagery and refined typography elevate brand perception.
Premium imagery and refined typography elevate brand perception.
Premium imagery and refined typography elevate brand perception.
xmark
xmark
What you can improve
Grey placeholders in stories section disrupt the visual flow.
Grey placeholders in stories section disrupt the visual flow.
Grey placeholders in stories section disrupt the visual flow.
lightbulb
lightbulb
Quick insight
Replace grey placeholders with live story thumbnails for richer visuals.
Replace grey placeholders with live story thumbnails for richer visuals.
Replace grey placeholders with live story thumbnails for richer visuals.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
80
80
80
/100
/100
/100
check
check
What you nailed
Unique hero image sets a memorable first impression.
Unique hero image sets a memorable first impression.
Unique hero image sets a memorable first impression.
xmark
xmark
What you can improve
Section layouts follow common hotel site templates.
Section layouts follow common hotel site templates.
Section layouts follow common hotel site templates.
lightbulb
lightbulb
Quick insight
Incorporate interactive elements like hover animations for distinctiveness.
Incorporate interactive elements like hover animations for distinctiveness.
Incorporate interactive elements like hover animations for distinctiveness.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Above-the-Fold Booking Widget
Introduce a compact reservation form in the hero area to let users book without scrolling down, improving conversion paths.
Suggestion
Easy fix
Upgrade Story Thumbnails
Replace grey placeholders with actual high-resolution story images to increase visual appeal and encourage click-throughs.
Important
Moderate fix
Add Above-the-Fold Booking Widget
Introduce a compact reservation form in the hero area to let users book without scrolling down, improving conversion paths.
Suggestion
Easy fix
Upgrade Story Thumbnails
Replace grey placeholders with actual high-resolution story images to increase visual appeal and encourage click-throughs.
Important
Easy fix
Persist Navigation CTA
Add a sticky 'Book Now' button in the header across all pages and viewports to streamline booking initiation.
Suggestion
Moderate fix
Implement Scarcity Banners
Include limited-time offer banners or countdown timers on key pages to create urgency and boost bookings.
Important
Easy fix
Persist Navigation CTA
Add a sticky 'Book Now' button in the header across all pages and viewports to streamline booking initiation.
Suggestion
Moderate fix
Implement Scarcity Banners
Include limited-time offer banners or countdown timers on key pages to create urgency and boost bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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