Welcome,
Welcome,
Kennebunkport
Kennebunkport
Kennebunkport
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
34
34
out of 183 websites
out of 183 websites
76.5
76.5
76.5
/100
/100
/100
You ranked
out of 183 websites
34
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Alternating light and dark sections likely translate well to mobile.
Alternating light and dark sections likely translate well to mobile.
Alternating light and dark sections likely translate well to mobile.
xmark
xmark
What you can improve
Dense content sections may lengthen mobile scroll excessively.
Dense content sections may lengthen mobile scroll excessively.
Dense content sections may lengthen mobile scroll excessively.
lightbulb
lightbulb
Quick insight
Consider collapsible mobile sections to reduce scroll fatigue.
Consider collapsible mobile sections to reduce scroll fatigue.
Consider collapsible mobile sections to reduce scroll fatigue.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Early booking discounts and resident offers provide clear value.
Early booking discounts and resident offers provide clear value.
Early booking discounts and resident offers provide clear value.
xmark
xmark
What you can improve
Absence of real-time availability or countdowns limits urgency.
Absence of real-time availability or countdowns limits urgency.
Absence of real-time availability or countdowns limits urgency.
lightbulb
lightbulb
Quick insight
Integrate limited-time countdown timers to enhance scarcity appeal.
Integrate limited-time countdown timers to enhance scarcity appeal.
Integrate limited-time countdown timers to enhance scarcity appeal.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Top nav and prominent CTA support straightforward exploration.
Top nav and prominent CTA support straightforward exploration.
Top nav and prominent CTA support straightforward exploration.
xmark
xmark
What you can improve
Numerous headings without clear hierarchy diminish focus on key actions.
Numerous headings without clear hierarchy diminish focus on key actions.
Numerous headings without clear hierarchy diminish focus on key actions.
lightbulb
lightbulb
Quick insight
Streamline section hierarchy to emphasize primary user journeys.
Streamline section hierarchy to emphasize primary user journeys.
Streamline section hierarchy to emphasize primary user journeys.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Headlines like 'A Beacon of Coastal Tranquility' effectively set mood.
Headlines like 'A Beacon of Coastal Tranquility' effectively set mood.
Headlines like 'A Beacon of Coastal Tranquility' effectively set mood.
xmark
xmark
What you can improve
Repetition of 'Flavors' and similar messaging reduces clarity.
Repetition of 'Flavors' and similar messaging reduces clarity.
Repetition of 'Flavors' and similar messaging reduces clarity.
lightbulb
lightbulb
Quick insight
Audit headings to remove duplicates and sharpen key messages.
Audit headings to remove duplicates and sharpen key messages.
Audit headings to remove duplicates and sharpen key messages.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Strong use of brand colors and typography creates an upscale feel.
Strong use of brand colors and typography creates an upscale feel.
Strong use of brand colors and typography creates an upscale feel.
xmark
xmark
What you can improve
Some sections feel monotonous due to similar layouts and backgrounds.
Some sections feel monotonous due to similar layouts and backgrounds.
Some sections feel monotonous due to similar layouts and backgrounds.
lightbulb
lightbulb
Quick insight
Introduce varied layouts or accent styles to break visual monotony.
Introduce varied layouts or accent styles to break visual monotony.
Introduce varied layouts or accent styles to break visual monotony.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Personalized storytelling of New England charm feels authentic.
Personalized storytelling of New England charm feels authentic.
Personalized storytelling of New England charm feels authentic.
xmark
xmark
What you can improve
No unique interactive features to differentiate experience.
No unique interactive features to differentiate experience.
No unique interactive features to differentiate experience.
lightbulb
lightbulb
Quick insight
Add immersive elements like video or interactive maps for novelty.
Add immersive elements like video or interactive maps for novelty.
Add immersive elements like video or interactive maps for novelty.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Countdown Timers
Implement real-time limited-time offer countdowns on promotions to boost urgency and conversions.
Important
Moderate fix
Reduce Content Overload
Condense or collapse less critical sections to streamline the page and improve focus on booking CTAs.
Important
Easy fix
Add Countdown Timers
Implement real-time limited-time offer countdowns on promotions to boost urgency and conversions.
Important
Moderate fix
Reduce Content Overload
Condense or collapse less critical sections to streamline the page and improve focus on booking CTAs.
Suggestion
Easy fix
Audit and Consolidate Headings
Eliminate duplicate headings like 'Flavors' and refine messaging for clear content hierarchy.
Suggestion
Moderate fix
Introduce Interactive Map
Add an interactive map of properties and local attractions to engage users and aid navigation planning.
Suggestion
Easy fix
Audit and Consolidate Headings
Eliminate duplicate headings like 'Flavors' and refine messaging for clear content hierarchy.
Suggestion
Moderate fix
Introduce Interactive Map
Add an interactive map of properties and local attractions to engage users and aid navigation planning.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
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We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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