Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

10

Website Rank

Homepage uses immersive hero video and striking imagery to showcase Kiawah Resort’s golf, beach, dining, events, and weddings. While visually rich, the header navigation is crowded, and CTAs could be more prominent to drive bookings.

B+

Conversion Qualification*

#

10

Website Rank

B+

Conversion Qualification*

Homepage uses immersive hero video and striking imagery to showcase Kiawah Resort’s golf, beach, dining, events, and weddings. While visually rich, the header navigation is crowded, and CTAs could be more prominent to drive bookings.

#

10

Website Rank

Homepage uses immersive hero video and striking imagery to showcase Kiawah Resort’s golf, beach, dining, events, and weddings. While visually rich, the header navigation is crowded, and CTAs could be more prominent to drive bookings.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero video engages visitors.

High-quality hero video engages visitors.

High-quality hero video engages visitors.

circle-check

circle-check

Strong, evocative photography in content panels.

Strong, evocative photography in content panels.

Strong, evocative photography in content panels.

circle-check

circle-check

Clear segmentation into key offers (Golf, Beach, etc.).

Clear segmentation into key offers (Golf, Beach, etc.).

Clear segmentation into key offers (Golf, Beach, etc.).

circle-check

circle-check

Footer offers comprehensive support links and signup.

Footer offers comprehensive support links and signup.

Footer offers comprehensive support links and signup.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Main navigation overwhelms with excessive links.

Main navigation overwhelms with excessive links.

Main navigation overwhelms with excessive links.

circle-exclamation

circle-exclamation

Primary CTA (Reservations) buried in nav, no hero button.

Primary CTA (Reservations) buried in nav, no hero button.

Primary CTA (Reservations) buried in nav, no hero button.

circle-exclamation

circle-exclamation

Text sections can feel dense and truncated.

Text sections can feel dense and truncated.

Text sections can feel dense and truncated.

circle-exclamation

circle-exclamation

Lack of visible scarcity or booking urgency cues.

Lack of visible scarcity or booking urgency cues.

Lack of visible scarcity or booking urgency cues.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layouts adapt content stacking well but some elements remain too small.

Responsive layouts adapt content stacking well but some elements remain too small.

check

check

Mobile view reorganizes panels into a clean vertical scroll.

Mobile view reorganizes panels into a clean vertical scroll.

xmark

xmark

Language selector and CTA buttons shrink excessively on mobile.

Language selector and CTA buttons shrink excessively on mobile.

lightbulb

lightbulb

Increase tap targets for critical CTAs in mobile to improve accessibility.

Increase tap targets for critical CTAs in mobile to improve accessibility.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layouts adapt content stacking well but some elements remain too small.

check

Mobile view reorganizes panels into a clean vertical scroll.

xmark

Language selector and CTA buttons shrink excessively on mobile.

lightbulb

Increase tap targets for critical CTAs in mobile to improve accessibility.

Good

Good

Solid start

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Leverages exclusivity and social proof, but lacks clear scarcity cues.

Leverages exclusivity and social proof, but lacks clear scarcity cues.

check

check

Exclusive guest benefits reinforce direct booking advantage.

Exclusive guest benefits reinforce direct booking advantage.

xmark

xmark

No visible limited-time offers or urgency messaging to drive bookings.

No visible limited-time offers or urgency messaging to drive bookings.

lightbulb

lightbulb

Introduce limited-time promotions or countdown timers to boost urgency.

Introduce limited-time promotions or countdown timers to boost urgency.

Good

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Leverages exclusivity and social proof, but lacks clear scarcity cues.

check

Exclusive guest benefits reinforce direct booking advantage.

xmark

No visible limited-time offers or urgency messaging to drive bookings.

lightbulb

Introduce limited-time promotions or countdown timers to boost urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Visually appealing but follows conventional resort website patterns.

Visually appealing but follows conventional resort website patterns.

check

check

Vertical offer panels deliver a fresh, magazine-style layout.

Vertical offer panels deliver a fresh, magazine-style layout.

xmark

xmark

Limited interactive or standout features beyond standard carousels.

Limited interactive or standout features beyond standard carousels.

lightbulb

lightbulb

Incorporate unique interactive elements, like ambient soundscapes.

Incorporate unique interactive elements, like ambient soundscapes.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Visually appealing but follows conventional resort website patterns.

check

Vertical offer panels deliver a fresh, magazine-style layout.

xmark

Limited interactive or standout features beyond standard carousels.

lightbulb

Incorporate unique interactive elements, like ambient soundscapes.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Strong visual cues guide to offerings but decision overload in menus may deter users.

Strong visual cues guide to offerings but decision overload in menus may deter users.

check

check

Clear promo panels help users quickly identify main resort categories.

Clear promo panels help users quickly identify main resort categories.

xmark

xmark

Overabundance of links in header can overwhelm and impede decision making.

Overabundance of links in header can overwhelm and impede decision making.

lightbulb

lightbulb

Streamline navigation options, grouping secondary links under fewer categories.

Streamline navigation options, grouping secondary links under fewer categories.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Strong visual cues guide to offerings but decision overload in menus may deter users.

check

Clear promo panels help users quickly identify main resort categories.

xmark

Overabundance of links in header can overwhelm and impede decision making.

lightbulb

Streamline navigation options, grouping secondary links under fewer categories.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Compelling headlines but supporting copy is generic and truncated in places.

Compelling headlines but supporting copy is generic and truncated in places.

check

check

Headings use vivid, inviting language that resonates emotionally.

Headings use vivid, inviting language that resonates emotionally.

xmark

xmark

Some descriptions cut off mid-sentence and lack detail.

Some descriptions cut off mid-sentence and lack detail.

lightbulb

lightbulb

Expand and proofread body copy for clarity and completeness.

Expand and proofread body copy for clarity and completeness.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Compelling headlines but supporting copy is generic and truncated in places.

check

Headings use vivid, inviting language that resonates emotionally.

xmark

Some descriptions cut off mid-sentence and lack detail.

lightbulb

Expand and proofread body copy for clarity and completeness.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant visual design with high-quality imagery but navigation hierarchy feels busy.

Elegant visual design with high-quality imagery but navigation hierarchy feels busy.

check

check

Cohesive color palette and premium photography elevate brand perception.

Cohesive color palette and premium photography elevate brand perception.

xmark

xmark

Dense navigation and text blocks create visual clutter around hero area.

Dense navigation and text blocks create visual clutter around hero area.

lightbulb

lightbulb

Consider simplifying header to let hero visuals breathe and stand out.

Consider simplifying header to let hero visuals breathe and stand out.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant visual design with high-quality imagery but navigation hierarchy feels busy.

check

Cohesive color palette and premium photography elevate brand perception.

xmark

Dense navigation and text blocks create visual clutter around hero area.

lightbulb

Consider simplifying header to let hero visuals breathe and stand out.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Header Navigation

Simplify Header Navigation

Simplify Header Navigation

Consolidate menu items into primary categories and nested dropdowns to reduce cognitive load.

Consolidate menu items into primary categories and nested dropdowns to reduce cognitive load.

Important

Easy fix

Add Hero CTA Button

Add Hero CTA Button

Add Hero CTA Button

Overlay a prominent 'Book Now' button on the hero video to direct users immediately to booking.

Overlay a prominent 'Book Now' button on the hero video to direct users immediately to booking.

Suggestion

Easy fix

Enhance Copy Clarity

Enhance Copy Clarity

Enhance Copy Clarity

Review and expand truncated paragraphs to provide complete, informative descriptions.

Review and expand truncated paragraphs to provide complete, informative descriptions.

Suggestion

Moderate fix

Introduce Urgency Elements

Introduce Urgency Elements

Introduce Urgency Elements

Incorporate limited-time offers or countdown timers on key packages to leverage scarcity principle.

Incorporate limited-time offers or countdown timers on key packages to leverage scarcity principle.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025