Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
38
Website Rank
Luxury resort site features rich media and clear sectioning yet lacks urgency and detailed rate info
B+
Conversion Qualification*
#
38
Website Rank
B+
Conversion Qualification*
Luxury resort site features rich media and clear sectioning yet lacks urgency and detailed rate info
#
38
Website Rank
Luxury resort site features rich media and clear sectioning yet lacks urgency and detailed rate info
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning high resolution hero video adds immersive appeal
Stunning high resolution hero video adds immersive appeal
Stunning high resolution hero video adds immersive appeal
circle-check
circle-check
Clear social proof with AAA and Forbes star ratings
Clear social proof with AAA and Forbes star ratings
Clear social proof with AAA and Forbes star ratings
circle-check
circle-check
Consistent branding across navigation and CTAs
Consistent branding across navigation and CTAs
Consistent branding across navigation and CTAs
circle-check
circle-check
Sections are well chunked supporting easy scanning
Sections are well chunked supporting easy scanning
Sections are well chunked supporting easy scanning
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu overwhelming with too many links
Navigation menu overwhelming with too many links
Navigation menu overwhelming with too many links
circle-exclamation
circle-exclamation
No explicit scarcity cues to drive urgency
No explicit scarcity cues to drive urgency
No explicit scarcity cues to drive urgency
circle-exclamation
circle-exclamation
Limited room and rate information on landing page
Limited room and rate information on landing page
Limited room and rate information on landing page
circle-exclamation
circle-exclamation
Footer cluttered with many small links and icons
Footer cluttered with many small links and icons
Footer cluttered with many small links and icons
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts fluidly across screen sizes and maintains hierarchy
Layout adapts fluidly across screen sizes and maintains hierarchy
check
check
Burger menu transforms neatly on mobile screens
Burger menu transforms neatly on mobile screens
xmark
xmark
Text on image panels can be hard to read on small devices
Text on image panels can be hard to read on small devices
lightbulb
lightbulb
Ensure text contrast on image overlays for mobile readability
Ensure text contrast on image overlays for mobile readability
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts fluidly across screen sizes and maintains hierarchy
check
Burger menu transforms neatly on mobile screens
xmark
Text on image panels can be hard to read on small devices
lightbulb
Ensure text contrast on image overlays for mobile readability
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof is strong but scarcity and urgency cues are missing
Social proof is strong but scarcity and urgency cues are missing
check
check
Displaying awards builds trust and credibility
Displaying awards builds trust and credibility
xmark
xmark
No limited time offers reduce urgency to book
No limited time offers reduce urgency to book
lightbulb
lightbulb
Incorporate countdowns or limited availability messaging
Incorporate countdowns or limited availability messaging
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof is strong but scarcity and urgency cues are missing
check
Displaying awards builds trust and credibility
xmark
No limited time offers reduce urgency to book
lightbulb
Incorporate countdowns or limited availability messaging
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
High end resort aesthetic is well executed but lacks unique flair
High end resort aesthetic is well executed but lacks unique flair
check
check
The island resort concept shines through imagery
The island resort concept shines through imagery
xmark
xmark
Layout feels standard for resort sites without standout element
Layout feels standard for resort sites without standout element
lightbulb
lightbulb
Introduce a unique interactive element to differentiate experience
Introduce a unique interactive element to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
High end resort aesthetic is well executed but lacks unique flair
check
The island resort concept shines through imagery
xmark
Layout feels standard for resort sites without standout element
lightbulb
Introduce a unique interactive element to differentiate experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Page uses clear sections but navigation complexity may overwhelm
Page uses clear sections but navigation complexity may overwhelm
check
check
Prominent CTAs guide users to key offers
Prominent CTAs guide users to key offers
xmark
xmark
Too many link options may hinder decision making
Too many link options may hinder decision making
lightbulb
lightbulb
Streamline navigation to reduce cognitive load
Streamline navigation to reduce cognitive load
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Page uses clear sections but navigation complexity may overwhelm
check
Prominent CTAs guide users to key offers
xmark
Too many link options may hinder decision making
lightbulb
Streamline navigation to reduce cognitive load
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are concise and evocative though some CTAs lack context
Headings are concise and evocative though some CTAs lack context
check
check
Benefit oriented headlines clearly convey value
Benefit oriented headlines clearly convey value
xmark
xmark
Generic CTA labels like Learn More offer little clarity
Generic CTA labels like Learn More offer little clarity
lightbulb
lightbulb
Use descriptive CTA text that reflects action outcome
Use descriptive CTA text that reflects action outcome
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are concise and evocative though some CTAs lack context
check
Benefit oriented headlines clearly convey value
xmark
Generic CTA labels like Learn More offer little clarity
lightbulb
Use descriptive CTA text that reflects action outcome
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visuals are polished and consistent hero video and imagery convey luxury
Visuals are polished and consistent hero video and imagery convey luxury
check
check
High quality imagery and video enhance brand perception
High quality imagery and video enhance brand perception
xmark
xmark
Background video may slow load and distract from CTAs
Background video may slow load and distract from CTAs
lightbulb
lightbulb
Optimize video size to balance visual impact and performance
Optimize video size to balance visual impact and performance
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visuals are polished and consistent hero video and imagery convey luxury
check
High quality imagery and video enhance brand perception
xmark
Background video may slow load and distract from CTAs
lightbulb
Optimize video size to balance visual impact and performance
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Suggestion
Easy fix
Improve CTA Labels
Improve CTA Labels
Improve CTA Labels
Replace generic Learn More text with descriptive action oriented labels like Reserve Now or View Package Details
Replace generic Learn More text with descriptive action oriented labels like Reserve Now or View Package Details
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce link count in primary menu by grouping related items to lower decision complexity and improve focus
Reduce link count in primary menu by grouping related items to lower decision complexity and improve focus
Important
Moderate fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Introduce limited time offers or room availability notifications to create urgency and drive conversions
Introduce limited time offers or room availability notifications to create urgency and drive conversions
Suggestion
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Improve overlay text readability by increasing font weight or adding background tint on image panels for mobile
Improve overlay text readability by increasing font weight or adding background tint on image panels for mobile
RELATED RESOURCES
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UX/UI ANALYSIS
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RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025