Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
10
Website Rank
Homepage uses immersive hero video and striking imagery to showcase Kiawah Resort’s golf, beach, dining, events, and weddings. While visually rich, the header navigation is crowded, and CTAs could be more prominent to drive bookings.
B+
Conversion Qualification*
#
10
Website Rank
B+
Conversion Qualification*
Homepage uses immersive hero video and striking imagery to showcase Kiawah Resort’s golf, beach, dining, events, and weddings. While visually rich, the header navigation is crowded, and CTAs could be more prominent to drive bookings.
#
10
Website Rank
Homepage uses immersive hero video and striking imagery to showcase Kiawah Resort’s golf, beach, dining, events, and weddings. While visually rich, the header navigation is crowded, and CTAs could be more prominent to drive bookings.
80
80
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero video engages visitors.
High-quality hero video engages visitors.
High-quality hero video engages visitors.
circle-check
circle-check
Strong, evocative photography in content panels.
Strong, evocative photography in content panels.
Strong, evocative photography in content panels.
circle-check
circle-check
Clear segmentation into key offers (Golf, Beach, etc.).
Clear segmentation into key offers (Golf, Beach, etc.).
Clear segmentation into key offers (Golf, Beach, etc.).
circle-check
circle-check
Footer offers comprehensive support links and signup.
Footer offers comprehensive support links and signup.
Footer offers comprehensive support links and signup.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Main navigation overwhelms with excessive links.
Main navigation overwhelms with excessive links.
Main navigation overwhelms with excessive links.
circle-exclamation
circle-exclamation
Primary CTA (Reservations) buried in nav, no hero button.
Primary CTA (Reservations) buried in nav, no hero button.
Primary CTA (Reservations) buried in nav, no hero button.
circle-exclamation
circle-exclamation
Text sections can feel dense and truncated.
Text sections can feel dense and truncated.
Text sections can feel dense and truncated.
circle-exclamation
circle-exclamation
Lack of visible scarcity or booking urgency cues.
Lack of visible scarcity or booking urgency cues.
Lack of visible scarcity or booking urgency cues.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts adapt content stacking well but some elements remain too small.
Responsive layouts adapt content stacking well but some elements remain too small.
check
check
Mobile view reorganizes panels into a clean vertical scroll.
Mobile view reorganizes panels into a clean vertical scroll.
xmark
xmark
Language selector and CTA buttons shrink excessively on mobile.
Language selector and CTA buttons shrink excessively on mobile.
lightbulb
lightbulb
Increase tap targets for critical CTAs in mobile to improve accessibility.
Increase tap targets for critical CTAs in mobile to improve accessibility.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts adapt content stacking well but some elements remain too small.
check
Mobile view reorganizes panels into a clean vertical scroll.
xmark
Language selector and CTA buttons shrink excessively on mobile.
lightbulb
Increase tap targets for critical CTAs in mobile to improve accessibility.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Leverages exclusivity and social proof, but lacks clear scarcity cues.
Leverages exclusivity and social proof, but lacks clear scarcity cues.
check
check
Exclusive guest benefits reinforce direct booking advantage.
Exclusive guest benefits reinforce direct booking advantage.
xmark
xmark
No visible limited-time offers or urgency messaging to drive bookings.
No visible limited-time offers or urgency messaging to drive bookings.
lightbulb
lightbulb
Introduce limited-time promotions or countdown timers to boost urgency.
Introduce limited-time promotions or countdown timers to boost urgency.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Leverages exclusivity and social proof, but lacks clear scarcity cues.
check
Exclusive guest benefits reinforce direct booking advantage.
xmark
No visible limited-time offers or urgency messaging to drive bookings.
lightbulb
Introduce limited-time promotions or countdown timers to boost urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visually appealing but follows conventional resort website patterns.
Visually appealing but follows conventional resort website patterns.
check
check
Vertical offer panels deliver a fresh, magazine-style layout.
Vertical offer panels deliver a fresh, magazine-style layout.
xmark
xmark
Limited interactive or standout features beyond standard carousels.
Limited interactive or standout features beyond standard carousels.
lightbulb
lightbulb
Incorporate unique interactive elements, like ambient soundscapes.
Incorporate unique interactive elements, like ambient soundscapes.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visually appealing but follows conventional resort website patterns.
check
Vertical offer panels deliver a fresh, magazine-style layout.
xmark
Limited interactive or standout features beyond standard carousels.
lightbulb
Incorporate unique interactive elements, like ambient soundscapes.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Strong visual cues guide to offerings but decision overload in menus may deter users.
Strong visual cues guide to offerings but decision overload in menus may deter users.
check
check
Clear promo panels help users quickly identify main resort categories.
Clear promo panels help users quickly identify main resort categories.
xmark
xmark
Overabundance of links in header can overwhelm and impede decision making.
Overabundance of links in header can overwhelm and impede decision making.
lightbulb
lightbulb
Streamline navigation options, grouping secondary links under fewer categories.
Streamline navigation options, grouping secondary links under fewer categories.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Strong visual cues guide to offerings but decision overload in menus may deter users.
check
Clear promo panels help users quickly identify main resort categories.
xmark
Overabundance of links in header can overwhelm and impede decision making.
lightbulb
Streamline navigation options, grouping secondary links under fewer categories.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Compelling headlines but supporting copy is generic and truncated in places.
Compelling headlines but supporting copy is generic and truncated in places.
check
check
Headings use vivid, inviting language that resonates emotionally.
Headings use vivid, inviting language that resonates emotionally.
xmark
xmark
Some descriptions cut off mid-sentence and lack detail.
Some descriptions cut off mid-sentence and lack detail.
lightbulb
lightbulb
Expand and proofread body copy for clarity and completeness.
Expand and proofread body copy for clarity and completeness.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Compelling headlines but supporting copy is generic and truncated in places.
check
Headings use vivid, inviting language that resonates emotionally.
xmark
Some descriptions cut off mid-sentence and lack detail.
lightbulb
Expand and proofread body copy for clarity and completeness.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant visual design with high-quality imagery but navigation hierarchy feels busy.
Elegant visual design with high-quality imagery but navigation hierarchy feels busy.
check
check
Cohesive color palette and premium photography elevate brand perception.
Cohesive color palette and premium photography elevate brand perception.
xmark
xmark
Dense navigation and text blocks create visual clutter around hero area.
Dense navigation and text blocks create visual clutter around hero area.
lightbulb
lightbulb
Consider simplifying header to let hero visuals breathe and stand out.
Consider simplifying header to let hero visuals breathe and stand out.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant visual design with high-quality imagery but navigation hierarchy feels busy.
check
Cohesive color palette and premium photography elevate brand perception.
xmark
Dense navigation and text blocks create visual clutter around hero area.
lightbulb
Consider simplifying header to let hero visuals breathe and stand out.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Header Navigation
Simplify Header Navigation
Simplify Header Navigation
Consolidate menu items into primary categories and nested dropdowns to reduce cognitive load.
Consolidate menu items into primary categories and nested dropdowns to reduce cognitive load.
Important
Easy fix
Add Hero CTA Button
Add Hero CTA Button
Add Hero CTA Button
Overlay a prominent 'Book Now' button on the hero video to direct users immediately to booking.
Overlay a prominent 'Book Now' button on the hero video to direct users immediately to booking.
Suggestion
Easy fix
Enhance Copy Clarity
Enhance Copy Clarity
Enhance Copy Clarity
Review and expand truncated paragraphs to provide complete, informative descriptions.
Review and expand truncated paragraphs to provide complete, informative descriptions.
Suggestion
Moderate fix
Introduce Urgency Elements
Introduce Urgency Elements
Introduce Urgency Elements
Incorporate limited-time offers or countdown timers on key packages to leverage scarcity principle.
Incorporate limited-time offers or countdown timers on key packages to leverage scarcity principle.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025