SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

69

Website Rank

Kona Village homepage uses immersive imagery and narrative storytelling to present resort offerings, rooms, experiences and offers but could benefit from streamlined navigation and social proof.

B

Conversion Qualification*

#

69

Website Rank

B

Conversion Qualification*

Kona Village homepage uses immersive imagery and narrative storytelling to present resort offerings, rooms, experiences and offers but could benefit from streamlined navigation and social proof.

#

69

Website Rank

Kona Village homepage uses immersive imagery and narrative storytelling to present resort offerings, rooms, experiences and offers but could benefit from streamlined navigation and social proof.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

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circle-check

High-quality hero imagery sets an immersive tone

High-quality hero imagery sets an immersive tone

High-quality hero imagery sets an immersive tone

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circle-check

Cohesive branding and color palette enhance appeal

Cohesive branding and color palette enhance appeal

Cohesive branding and color palette enhance appeal

circle-check

circle-check

Clear section separation improves scanability

Clear section separation improves scanability

Clear section separation improves scanability

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circle-check

Interactive experiences carousel engages users

Interactive experiences carousel engages users

Interactive experiences carousel engages users

Things to improve

Things to improve

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circle-exclamation

Navigation bar presents too many choices at once

Navigation bar presents too many choices at once

Navigation bar presents too many choices at once

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circle-exclamation

Lacks social proof such as reviews or ratings

Lacks social proof such as reviews or ratings

Lacks social proof such as reviews or ratings

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circle-exclamation

Hero text overlaps on smaller screens

Hero text overlaps on smaller screens

Hero text overlaps on smaller screens

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circle-exclamation

No visible map leaves location context unclear

No visible map leaves location context unclear

No visible map leaves location context unclear

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Site adapts across devices but hero cropping is inconsistent

Site adapts across devices but hero cropping is inconsistent

check

check

Sections reflow and stack cleanly on mobile

Sections reflow and stack cleanly on mobile

xmark

xmark

Hero image and text alignment feel off on tablets

Hero image and text alignment feel off on tablets

lightbulb

lightbulb

Adjust hero container for various aspect ratios

Adjust hero container for various aspect ratios

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Site adapts across devices but hero cropping is inconsistent

check

Sections reflow and stack cleanly on mobile

xmark

Hero image and text alignment feel off on tablets

lightbulb

Adjust hero container for various aspect ratios

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers are highlighted but there’s little urgency or social proof

Offers are highlighted but there’s little urgency or social proof

check

check

Prominent display of promotional packages draws attention

Prominent display of promotional packages draws attention

xmark

xmark

No scarcity indicators or countdown timers present

No scarcity indicators or countdown timers present

lightbulb

lightbulb

Add real-time availability or limited-time messages near CTAs

Add real-time availability or limited-time messages near CTAs

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers are highlighted but there’s little urgency or social proof

check

Prominent display of promotional packages draws attention

xmark

No scarcity indicators or countdown timers present

lightbulb

Add real-time availability or limited-time messages near CTAs

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Brand storytelling is strong though layout follows familiar patterns

Brand storytelling is strong though layout follows familiar patterns

check

check

Creative section intros capture emotional appeal

Creative section intros capture emotional appeal

xmark

xmark

Design templates feel similar to other luxury resorts

Design templates feel similar to other luxury resorts

lightbulb

lightbulb

Introduce a unique interactive element to stand out

Introduce a unique interactive element to stand out

Good

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Brand storytelling is strong though layout follows familiar patterns

check

Creative section intros capture emotional appeal

xmark

Design templates feel similar to other luxury resorts

lightbulb

Introduce a unique interactive element to stand out

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Info hierarchy is clear yet navigation complexity may overwhelm

Info hierarchy is clear yet navigation complexity may overwhelm

check

check

Content is chunked effectively into digestible sections

Content is chunked effectively into digestible sections

xmark

xmark

Too many nav links create decision fatigue

Too many nav links create decision fatigue

lightbulb

lightbulb

Group navigation under broader categories to simplify choices

Group navigation under broader categories to simplify choices

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Info hierarchy is clear yet navigation complexity may overwhelm

check

Content is chunked effectively into digestible sections

xmark

Too many nav links create decision fatigue

lightbulb

Group navigation under broader categories to simplify choices

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Evocative, story-driven copy aligns with brand tone but sometimes verbose

Evocative, story-driven copy aligns with brand tone but sometimes verbose

check

check

Narrative language immerses visitors in Hawaiian culture

Narrative language immerses visitors in Hawaiian culture

xmark

xmark

Frequent uppercase headings reduce readability

Frequent uppercase headings reduce readability

lightbulb

lightbulb

Balance uppercase use with sentence case for legibility

Balance uppercase use with sentence case for legibility

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Evocative, story-driven copy aligns with brand tone but sometimes verbose

check

Narrative language immerses visitors in Hawaiian culture

xmark

Frequent uppercase headings reduce readability

lightbulb

Balance uppercase use with sentence case for legibility

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant, high-end aesthetic with consistent branding and imagery

Elegant, high-end aesthetic with consistent branding and imagery

check

check

Hero image quality and composition are outstanding

Hero image quality and composition are outstanding

xmark

xmark

Some section placeholders lack visual cohesion

Some section placeholders lack visual cohesion

lightbulb

lightbulb

Ensure all sections display high-resolution images

Ensure all sections display high-resolution images

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant, high-end aesthetic with consistent branding and imagery

check

Hero image quality and composition are outstanding

xmark

Some section placeholders lack visual cohesion

lightbulb

Ensure all sections display high-resolution images

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Integrate Guest Reviews

Integrate Guest Reviews

Integrate Guest Reviews

Add 3-5 genuine guest testimonials with photos and star ratings near key CTAs to build trust.

Add 3-5 genuine guest testimonials with photos and star ratings near key CTAs to build trust.

Suggestion

Easy fix

Add Interactive Map

Add Interactive Map

Add Interactive Map

Embed an interactive map section that shows resort location, landmarks, and transport options.

Embed an interactive map section that shows resort location, landmarks, and transport options.

Important

Easy fix

Optimize Hero Cropping

Optimize Hero Cropping

Optimize Hero Cropping

Adjust hero image container and text positioning to ensure proper display across all screen sizes.

Adjust hero image container and text positioning to ensure proper display across all screen sizes.

Suggestion

Moderate fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Consolidate navigation links into broader categories or dropdowns to reduce decision fatigue.

Consolidate navigation links into broader categories or dropdowns to reduce decision fatigue.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025