Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
69
Website Rank
Kona Village homepage uses immersive imagery and narrative storytelling to present resort offerings, rooms, experiences and offers but could benefit from streamlined navigation and social proof.
B
Conversion Qualification*
#
69
Website Rank
B
Conversion Qualification*
Kona Village homepage uses immersive imagery and narrative storytelling to present resort offerings, rooms, experiences and offers but could benefit from streamlined navigation and social proof.
#
69
Website Rank
Kona Village homepage uses immersive imagery and narrative storytelling to present resort offerings, rooms, experiences and offers but could benefit from streamlined navigation and social proof.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery sets an immersive tone
High-quality hero imagery sets an immersive tone
High-quality hero imagery sets an immersive tone
circle-check
circle-check
Cohesive branding and color palette enhance appeal
Cohesive branding and color palette enhance appeal
Cohesive branding and color palette enhance appeal
circle-check
circle-check
Clear section separation improves scanability
Clear section separation improves scanability
Clear section separation improves scanability
circle-check
circle-check
Interactive experiences carousel engages users
Interactive experiences carousel engages users
Interactive experiences carousel engages users
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation bar presents too many choices at once
Navigation bar presents too many choices at once
Navigation bar presents too many choices at once
circle-exclamation
circle-exclamation
Lacks social proof such as reviews or ratings
Lacks social proof such as reviews or ratings
Lacks social proof such as reviews or ratings
circle-exclamation
circle-exclamation
Hero text overlaps on smaller screens
Hero text overlaps on smaller screens
Hero text overlaps on smaller screens
circle-exclamation
circle-exclamation
No visible map leaves location context unclear
No visible map leaves location context unclear
No visible map leaves location context unclear
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts across devices but hero cropping is inconsistent
Site adapts across devices but hero cropping is inconsistent
check
check
Sections reflow and stack cleanly on mobile
Sections reflow and stack cleanly on mobile
xmark
xmark
Hero image and text alignment feel off on tablets
Hero image and text alignment feel off on tablets
lightbulb
lightbulb
Adjust hero container for various aspect ratios
Adjust hero container for various aspect ratios
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts across devices but hero cropping is inconsistent
check
Sections reflow and stack cleanly on mobile
xmark
Hero image and text alignment feel off on tablets
lightbulb
Adjust hero container for various aspect ratios
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers are highlighted but there’s little urgency or social proof
Offers are highlighted but there’s little urgency or social proof
check
check
Prominent display of promotional packages draws attention
Prominent display of promotional packages draws attention
xmark
xmark
No scarcity indicators or countdown timers present
No scarcity indicators or countdown timers present
lightbulb
lightbulb
Add real-time availability or limited-time messages near CTAs
Add real-time availability or limited-time messages near CTAs
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers are highlighted but there’s little urgency or social proof
check
Prominent display of promotional packages draws attention
xmark
No scarcity indicators or countdown timers present
lightbulb
Add real-time availability or limited-time messages near CTAs
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Brand storytelling is strong though layout follows familiar patterns
Brand storytelling is strong though layout follows familiar patterns
check
check
Creative section intros capture emotional appeal
Creative section intros capture emotional appeal
xmark
xmark
Design templates feel similar to other luxury resorts
Design templates feel similar to other luxury resorts
lightbulb
lightbulb
Introduce a unique interactive element to stand out
Introduce a unique interactive element to stand out
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Brand storytelling is strong though layout follows familiar patterns
check
Creative section intros capture emotional appeal
xmark
Design templates feel similar to other luxury resorts
lightbulb
Introduce a unique interactive element to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Info hierarchy is clear yet navigation complexity may overwhelm
Info hierarchy is clear yet navigation complexity may overwhelm
check
check
Content is chunked effectively into digestible sections
Content is chunked effectively into digestible sections
xmark
xmark
Too many nav links create decision fatigue
Too many nav links create decision fatigue
lightbulb
lightbulb
Group navigation under broader categories to simplify choices
Group navigation under broader categories to simplify choices
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Info hierarchy is clear yet navigation complexity may overwhelm
check
Content is chunked effectively into digestible sections
xmark
Too many nav links create decision fatigue
lightbulb
Group navigation under broader categories to simplify choices
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative, story-driven copy aligns with brand tone but sometimes verbose
Evocative, story-driven copy aligns with brand tone but sometimes verbose
check
check
Narrative language immerses visitors in Hawaiian culture
Narrative language immerses visitors in Hawaiian culture
xmark
xmark
Frequent uppercase headings reduce readability
Frequent uppercase headings reduce readability
lightbulb
lightbulb
Balance uppercase use with sentence case for legibility
Balance uppercase use with sentence case for legibility
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative, story-driven copy aligns with brand tone but sometimes verbose
check
Narrative language immerses visitors in Hawaiian culture
xmark
Frequent uppercase headings reduce readability
lightbulb
Balance uppercase use with sentence case for legibility
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant, high-end aesthetic with consistent branding and imagery
Elegant, high-end aesthetic with consistent branding and imagery
check
check
Hero image quality and composition are outstanding
Hero image quality and composition are outstanding
xmark
xmark
Some section placeholders lack visual cohesion
Some section placeholders lack visual cohesion
lightbulb
lightbulb
Ensure all sections display high-resolution images
Ensure all sections display high-resolution images
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant, high-end aesthetic with consistent branding and imagery
check
Hero image quality and composition are outstanding
xmark
Some section placeholders lack visual cohesion
lightbulb
Ensure all sections display high-resolution images
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Integrate Guest Reviews
Integrate Guest Reviews
Integrate Guest Reviews
Add 3-5 genuine guest testimonials with photos and star ratings near key CTAs to build trust.
Add 3-5 genuine guest testimonials with photos and star ratings near key CTAs to build trust.
Suggestion
Easy fix
Add Interactive Map
Add Interactive Map
Add Interactive Map
Embed an interactive map section that shows resort location, landmarks, and transport options.
Embed an interactive map section that shows resort location, landmarks, and transport options.
Important
Easy fix
Optimize Hero Cropping
Optimize Hero Cropping
Optimize Hero Cropping
Adjust hero image container and text positioning to ensure proper display across all screen sizes.
Adjust hero image container and text positioning to ensure proper display across all screen sizes.
Suggestion
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Consolidate navigation links into broader categories or dropdowns to reduce decision fatigue.
Consolidate navigation links into broader categories or dropdowns to reduce decision fatigue.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025