Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
12
Website Rank
Full screen hero image immersive intro clear CTAs highlighting culture traditions rooms and offers with intuitive navigation minimal clutter
B+
Conversion Qualification*
#
12
Website Rank
B+
Conversion Qualification*
Full screen hero image immersive intro clear CTAs highlighting culture traditions rooms and offers with intuitive navigation minimal clutter
#
12
Website Rank
Full screen hero image immersive intro clear CTAs highlighting culture traditions rooms and offers with intuitive navigation minimal clutter
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
90
90
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold imagery captures attention
Bold imagery captures attention
Bold imagery captures attention
circle-check
circle-check
Consistent branding across sections
Consistent branding across sections
Consistent branding across sections
circle-check
circle-check
Primary CTA above fold is clear
Primary CTA above fold is clear
Primary CTA above fold is clear
circle-check
circle-check
Clean typography enhances readability
Clean typography enhances readability
Clean typography enhances readability
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lacks user reviews or social proof
Lacks user reviews or social proof
Lacks user reviews or social proof
circle-exclamation
circle-exclamation
No visible pricing on room previews
No visible pricing on room previews
No visible pricing on room previews
circle-exclamation
circle-exclamation
Long poetic text may overwhelm readers
Long poetic text may overwhelm readers
Long poetic text may overwhelm readers
circle-exclamation
circle-exclamation
Offers section lacks urgency cues
Offers section lacks urgency cues
Offers section lacks urgency cues
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts cleanly to tablet and mobile breaks into logical sections
Layout adapts cleanly to tablet and mobile breaks into logical sections
check
check
Mobile nav collapses intuitively into hamburger menu
Mobile nav collapses intuitively into hamburger menu
xmark
xmark
Room cards images sometimes not fully visible on small screens
Room cards images sometimes not fully visible on small screens
lightbulb
lightbulb
Optimize responsive images to ensure full visibility
Optimize responsive images to ensure full visibility
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts cleanly to tablet and mobile breaks into logical sections
check
Mobile nav collapses intuitively into hamburger menu
xmark
Room cards images sometimes not fully visible on small screens
lightbulb
Optimize responsive images to ensure full visibility
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Few scarcity or social proof cues present; basic offer highlights
Few scarcity or social proof cues present; basic offer highlights
check
check
Offers section clearly states benefits
Offers section clearly states benefits
xmark
xmark
No guest testimonials to reinforce trust
No guest testimonials to reinforce trust
lightbulb
lightbulb
Integrate reviews and limited time banners to boost conversions
Integrate reviews and limited time banners to boost conversions
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Few scarcity or social proof cues present; basic offer highlights
check
Offers section clearly states benefits
xmark
No guest testimonials to reinforce trust
lightbulb
Integrate reviews and limited time banners to boost conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Combines cultural storytelling with classic resort patterns; limited innovation
Combines cultural storytelling with classic resort patterns; limited innovation
check
check
Cultural narratives add compelling storytelling
Cultural narratives add compelling storytelling
xmark
xmark
Layout follows familiar hospitality site conventions
Layout follows familiar hospitality site conventions
lightbulb
lightbulb
Introduce unique interactive elements for deeper engagement
Introduce unique interactive elements for deeper engagement
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Combines cultural storytelling with classic resort patterns; limited innovation
check
Cultural narratives add compelling storytelling
xmark
Layout follows familiar hospitality site conventions
lightbulb
Introduce unique interactive elements for deeper engagement
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive CTA placement and clear sectioning supports focused browsing
Intuitive CTA placement and clear sectioning supports focused browsing
check
check
Section grouping follows natural reading flow
Section grouping follows natural reading flow
xmark
xmark
Reservation widget lacks date selection prompt
Reservation widget lacks date selection prompt
lightbulb
lightbulb
Add date prompt inline to reduce extra clicks
Add date prompt inline to reduce extra clicks
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive CTA placement and clear sectioning supports focused browsing
check
Section grouping follows natural reading flow
xmark
Reservation widget lacks date selection prompt
lightbulb
Add date prompt inline to reduce extra clicks
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Poetic copy conveys culture but may be verbose for users seeking quick info
Poetic copy conveys culture but may be verbose for users seeking quick info
check
check
Brand voice feels authentic and engaging
Brand voice feels authentic and engaging
xmark
xmark
Some paragraphs are dense and long without scannable headers
Some paragraphs are dense and long without scannable headers
lightbulb
lightbulb
Break text into smaller scannable blocks with descriptive headings
Break text into smaller scannable blocks with descriptive headings
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Poetic copy conveys culture but may be verbose for users seeking quick info
check
Brand voice feels authentic and engaging
xmark
Some paragraphs are dense and long without scannable headers
lightbulb
Break text into smaller scannable blocks with descriptive headings
Great
Great
Keep it up!
Keep it up!
90
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant layout with high quality images and refined typography
Elegant layout with high quality images and refined typography
check
check
High resolution visuals evoke luxury appeal
High resolution visuals evoke luxury appeal
xmark
xmark
Sparse color contrast in text areas reduces emphasis
Sparse color contrast in text areas reduces emphasis
lightbulb
lightbulb
Balance image richness with clear text contrast
Balance image richness with clear text contrast
swatchbook
Design & Aesthetics
Great
Keep it up!
90
/100
Elegant layout with high quality images and refined typography
check
High resolution visuals evoke luxury appeal
xmark
Sparse color contrast in text areas reduces emphasis
lightbulb
Balance image richness with clear text contrast
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Display verified guest ratings and testimonials below hero to build trust and social proof
Display verified guest ratings and testimonials below hero to build trust and social proof
Important
Moderate fix
Show Starting Rates
Show Starting Rates
Show Starting Rates
Include starting price per night on room cards to improve transparency and speed booking decisions
Include starting price per night on room cards to improve transparency and speed booking decisions
Suggestion
Easy fix
Tease Member Rates
Tease Member Rates
Tease Member Rates
Add a loyalty program banner hinting at exclusive member rates to encourage sign ups and repeat bookings
Add a loyalty program banner hinting at exclusive member rates to encourage sign ups and repeat bookings
Suggestion
Moderate fix
Add Offer Timers
Add Offer Timers
Add Offer Timers
Implement countdown timers on limited offers to instill urgency and increase booking conversions
Implement countdown timers on limited offers to instill urgency and increase booking conversions
RELATED RESOURCES
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UX/UI ANALYSIS
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Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025