Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
172
Website Rank
Corporate site for Langham Hospitality Group with a high quality hero image a clear primary CTA and minimal navigation Cookie consent banner is prominent but disrupts content Lacks social proof and direct booking options.
C
Conversion Qualification*
#
172
Website Rank
C
Conversion Qualification*
Corporate site for Langham Hospitality Group with a high quality hero image a clear primary CTA and minimal navigation Cookie consent banner is prominent but disrupts content Lacks social proof and direct booking options.
#
172
Website Rank
Corporate site for Langham Hospitality Group with a high quality hero image a clear primary CTA and minimal navigation Cookie consent banner is prominent but disrupts content Lacks social proof and direct booking options.
85
85
/100
/100
Responsive Design
Responsive Design
10
10
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero imagery is high quality and visually striking
Hero imagery is high quality and visually striking
Hero imagery is high quality and visually striking
circle-check
circle-check
Clear primary CTA View All Brands above the fold
Clear primary CTA View All Brands above the fold
Clear primary CTA View All Brands above the fold
circle-check
circle-check
Simple elegant typography enhances brand prestige
Simple elegant typography enhances brand prestige
Simple elegant typography enhances brand prestige
circle-check
circle-check
Navigation is minimal and uncluttered
Navigation is minimal and uncluttered
Navigation is minimal and uncluttered
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie banner covers main content and blocks engagement
Cookie banner covers main content and blocks engagement
Cookie banner covers main content and blocks engagement
circle-exclamation
circle-exclamation
No direct booking CTA visible on hero
No direct booking CTA visible on hero
No direct booking CTA visible on hero
circle-exclamation
circle-exclamation
Low contrast in navigation links over image
Low contrast in navigation links over image
Low contrast in navigation links over image
circle-exclamation
circle-exclamation
Lack of social proof or testimonials on page
Lack of social proof or testimonials on page
Lack of social proof or testimonials on page
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts nav to hamburger and scales hero
Responsive layout adapts nav to hamburger and scales hero
check
check
Hamburger menu provides clean mobile navigation
Hamburger menu provides clean mobile navigation
xmark
xmark
Hero text overlaps image edges on smaller screens
Hero text overlaps image edges on smaller screens
lightbulb
lightbulb
Adjust hero padding to ensure text remains fully visible
Adjust hero padding to ensure text remains fully visible
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts nav to hamburger and scales hero
check
Hamburger menu provides clean mobile navigation
xmark
Hero text overlaps image edges on smaller screens
lightbulb
Adjust hero padding to ensure text remains fully visible
Needs work
Needs work
Check insights
Check insights
Influence Principles
10
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
No persuasive tactics like social proof or scarcity used
No persuasive tactics like social proof or scarcity used
check
check
Primary CTA encourages exploration of brand offerings
Primary CTA encourages exploration of brand offerings
xmark
xmark
No display of offers reviews or urgency to drive action
No display of offers reviews or urgency to drive action
lightbulb
lightbulb
Integrate testimonials and limited time offers for trust
Integrate testimonials and limited time offers for trust
Needs work
Check insights
Influence Principles
10
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
No persuasive tactics like social proof or scarcity used
check
Primary CTA encourages exploration of brand offerings
xmark
No display of offers reviews or urgency to drive action
lightbulb
Integrate testimonials and limited time offers for trust
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard corporate hero layout without distinctive elements
Standard corporate hero layout without distinctive elements
check
check
Clean and professional aesthetic aligns with brand image
Clean and professional aesthetic aligns with brand image
xmark
xmark
Lacks unique storytelling elements or brand personality
Lacks unique storytelling elements or brand personality
lightbulb
lightbulb
Introduce unique brand narrative or microanimations
Introduce unique brand narrative or microanimations
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard corporate hero layout without distinctive elements
check
Clean and professional aesthetic aligns with brand image
xmark
Lacks unique storytelling elements or brand personality
lightbulb
Introduce unique brand narrative or microanimations
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clean design but lack of clear pathways to key actions
Clean design but lack of clear pathways to key actions
check
check
Primary CTA is easily identifiable on hero section
Primary CTA is easily identifiable on hero section
xmark
xmark
Cookie consent disrupts user flow immediately on arrival
Cookie consent disrupts user flow immediately on arrival
lightbulb
lightbulb
Consider minimizing initial overlays to improve flow
Consider minimizing initial overlays to improve flow
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clean design but lack of clear pathways to key actions
check
Primary CTA is easily identifiable on hero section
xmark
Cookie consent disrupts user flow immediately on arrival
lightbulb
Consider minimizing initial overlays to improve flow
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headline but cookie copy is verbose and legalistic
Concise headline but cookie copy is verbose and legalistic
check
check
Headline clearly communicates page purpose
Headline clearly communicates page purpose
xmark
xmark
Cookie banner text is lengthy and might overwhelm users
Cookie banner text is lengthy and might overwhelm users
lightbulb
lightbulb
Simplify consent prompts with shorter actionable text
Simplify consent prompts with shorter actionable text
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headline but cookie copy is verbose and legalistic
check
Headline clearly communicates page purpose
xmark
Cookie banner text is lengthy and might overwhelm users
lightbulb
Simplify consent prompts with shorter actionable text
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant layouts with refined typography but contrast issues
Elegant layouts with refined typography but contrast issues
check
check
High quality hero image creates a strong visual impression
High quality hero image creates a strong visual impression
xmark
xmark
Navigation text blends into background causing legibility issues
Navigation text blends into background causing legibility issues
lightbulb
lightbulb
Increase text contrast or add overlays for nav readability
Increase text contrast or add overlays for nav readability
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Elegant layouts with refined typography but contrast issues
check
High quality hero image creates a strong visual impression
xmark
Navigation text blends into background causing legibility issues
lightbulb
Increase text contrast or add overlays for nav readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Nav Contrast
Improve Nav Contrast
Improve Nav Contrast
Add a semi transparent overlay behind navigation text to improve legibility against hero images.
Add a semi transparent overlay behind navigation text to improve legibility against hero images.
Important
Moderate fix
Simplify Cookie Banner
Simplify Cookie Banner
Simplify Cookie Banner
Reduce the copy in the cookie consent dialog to essential points and provide a clear dismiss icon for quick interaction.
Reduce the copy in the cookie consent dialog to essential points and provide a clear dismiss icon for quick interaction.
Suggestion
Moderate fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Add guest testimonials or review snippets in a prominent section to build credibility and trust.
Add guest testimonials or review snippets in a prominent section to build credibility and trust.
Suggestion
Easy fix
Add Booking CTA
Add Booking CTA
Add Booking CTA
Include a direct booking button in the hero area or nav to guide users towards conversion.
Include a direct booking button in the hero area or nav to guide users towards conversion.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025