Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
124
Website Rank
A luxury-focused corporate homepage featuring a full-screen poolside hero, minimalist navigation, a central "View All Brands" CTA, brand statistics, and a bottom cookie consent banner, optimized for desktop, tablet and mobile.
C
Conversion Qualification*
#
124
Website Rank
C
Conversion Qualification*
A luxury-focused corporate homepage featuring a full-screen poolside hero, minimalist navigation, a central "View All Brands" CTA, brand statistics, and a bottom cookie consent banner, optimized for desktop, tablet and mobile.
#
124
Website Rank
A luxury-focused corporate homepage featuring a full-screen poolside hero, minimalist navigation, a central "View All Brands" CTA, brand statistics, and a bottom cookie consent banner, optimized for desktop, tablet and mobile.
80
80
/100
/100
Responsive Design
Responsive Design
45
45
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero image evokes luxury brand identity.
High-quality hero image evokes luxury brand identity.
High-quality hero image evokes luxury brand identity.
circle-check
circle-check
Clean, minimalist navigation simplifies corporate exploration.
Clean, minimalist navigation simplifies corporate exploration.
Clean, minimalist navigation simplifies corporate exploration.
circle-check
circle-check
Numeric highlights quickly communicate brand scope.
Numeric highlights quickly communicate brand scope.
Numeric highlights quickly communicate brand scope.
circle-check
circle-check
Visible cookie compliance options support transparency.
Visible cookie compliance options support transparency.
Visible cookie compliance options support transparency.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie banner obstructs main hero content.
Cookie banner obstructs main hero content.
Cookie banner obstructs main hero content.
circle-exclamation
circle-exclamation
Primary CTA blends into busy background.
Primary CTA blends into busy background.
Primary CTA blends into busy background.
circle-exclamation
circle-exclamation
Lack of secondary calls-to-action limits engagement.
Lack of secondary calls-to-action limits engagement.
Lack of secondary calls-to-action limits engagement.
circle-exclamation
circle-exclamation
No social proof or testimonials on this landing section.
No social proof or testimonials on this landing section.
No social proof or testimonials on this landing section.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adaptive layout maintains core design elements across desktop, tablet, and mobile views.
Adaptive layout maintains core design elements across desktop, tablet, and mobile views.
check
check
Menu transforms gracefully to a hamburger icon on smaller screens.
Menu transforms gracefully to a hamburger icon on smaller screens.
xmark
xmark
Numeric highlights get truncated on tablet view, reducing clarity.
Numeric highlights get truncated on tablet view, reducing clarity.
lightbulb
lightbulb
Consider reflowing or reducing data points to preserve clarity on mid-sized screens.
Consider reflowing or reducing data points to preserve clarity on mid-sized screens.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adaptive layout maintains core design elements across desktop, tablet, and mobile views.
check
Menu transforms gracefully to a hamburger icon on smaller screens.
xmark
Numeric highlights get truncated on tablet view, reducing clarity.
lightbulb
Consider reflowing or reducing data points to preserve clarity on mid-sized screens.
Needs work
Needs work
Check insights
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of proven sales triggers; lacks scarcity and social proof elements.
Minimal use of proven sales triggers; lacks scarcity and social proof elements.
check
check
Statistics provide some social validation by showcasing scope.
Statistics provide some social validation by showcasing scope.
xmark
xmark
No urgency tactics or customer testimonials to drive deeper engagement.
No urgency tactics or customer testimonials to drive deeper engagement.
lightbulb
lightbulb
Add limited-time offers or client testimonials to leverage scarcity and social proof.
Add limited-time offers or client testimonials to leverage scarcity and social proof.
Needs work
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of proven sales triggers; lacks scarcity and social proof elements.
check
Statistics provide some social validation by showcasing scope.
xmark
No urgency tactics or customer testimonials to drive deeper engagement.
lightbulb
Add limited-time offers or client testimonials to leverage scarcity and social proof.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hero-based layout with numeric stats; feels familiar but not novel.
Standard hero-based layout with numeric stats; feels familiar but not novel.
check
check
Use of large background imagery aligns with luxury brand norms.
Use of large background imagery aligns with luxury brand norms.
xmark
xmark
Absence of unique interactive elements makes the page feel generic.
Absence of unique interactive elements makes the page feel generic.
lightbulb
lightbulb
Incorporate subtle animations or parallax effects to differentiate the experience.
Incorporate subtle animations or parallax effects to differentiate the experience.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hero-based layout with numeric stats; feels familiar but not novel.
check
Use of large background imagery aligns with luxury brand norms.
xmark
Absence of unique interactive elements makes the page feel generic.
lightbulb
Incorporate subtle animations or parallax effects to differentiate the experience.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Straightforward experience with clear hierarchy, though primary actions could be more prominent.
Straightforward experience with clear hierarchy, though primary actions could be more prominent.
check
check
Simple navigation reduces decision fatigue in exploring brand content.
Simple navigation reduces decision fatigue in exploring brand content.
xmark
xmark
Cookie dialog disrupts user flow by covering primary CTAs.
Cookie dialog disrupts user flow by covering primary CTAs.
lightbulb
lightbulb
Move or minimize cookie notice to footer to sustain uninterrupted browsing.
Move or minimize cookie notice to footer to sustain uninterrupted browsing.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Straightforward experience with clear hierarchy, though primary actions could be more prominent.
check
Simple navigation reduces decision fatigue in exploring brand content.
xmark
Cookie dialog disrupts user flow by covering primary CTAs.
lightbulb
Move or minimize cookie notice to footer to sustain uninterrupted browsing.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise labels and statistics inform users quickly, but CTA wording lacks distinctiveness.
Concise labels and statistics inform users quickly, but CTA wording lacks distinctiveness.
check
check
"View All Brands" clearly communicates the main action expected.
"View All Brands" clearly communicates the main action expected.
xmark
xmark
Generic phrasing fails to create urgency or emotional engagement.
Generic phrasing fails to create urgency or emotional engagement.
lightbulb
lightbulb
Experiment with more persuasive CTA text like "Discover Our Brands Today".
Experiment with more persuasive CTA text like "Discover Our Brands Today".
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise labels and statistics inform users quickly, but CTA wording lacks distinctiveness.
check
"View All Brands" clearly communicates the main action expected.
xmark
Generic phrasing fails to create urgency or emotional engagement.
lightbulb
Experiment with more persuasive CTA text like "Discover Our Brands Today".
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Sophisticated visuals with high-quality photography and clean typography reinforce brand prestige.
Sophisticated visuals with high-quality photography and clean typography reinforce brand prestige.
check
check
Elegant color palette and consistent branding elevate the professional look.
Elegant color palette and consistent branding elevate the professional look.
xmark
xmark
Overlaid text can lack contrast against detailed hero images.
Overlaid text can lack contrast against detailed hero images.
lightbulb
lightbulb
Enhance text-legibility by adjusting overlay opacity or adding subtle shadows.
Enhance text-legibility by adjusting overlay opacity or adding subtle shadows.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Sophisticated visuals with high-quality photography and clean typography reinforce brand prestige.
check
Elegant color palette and consistent branding elevate the professional look.
xmark
Overlaid text can lack contrast against detailed hero images.
lightbulb
Enhance text-legibility by adjusting overlay opacity or adding subtle shadows.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve CTA Contrast
Improve CTA Contrast
Improve CTA Contrast
Boost the "View All Brands" button visibility by using a solid background or bolder border.
Boost the "View All Brands" button visibility by using a solid background or bolder border.
Important
Easy fix
Optimize Cookie Banner
Optimize Cookie Banner
Optimize Cookie Banner
Relocate the cookie consent to the footer or use a slim banner to avoid covering key content.
Relocate the cookie consent to the footer or use a slim banner to avoid covering key content.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Introduce customer testimonials or partner logos below the hero to build trust and credibility.
Introduce customer testimonials or partner logos below the hero to build trust and credibility.
Suggestion
Moderate fix
Incorporate Interactive Map
Incorporate Interactive Map
Incorporate Interactive Map
Embed an interactive map displaying all destinations to engage users and showcase global presence.
Embed an interactive map displaying all destinations to engage users and showcase global presence.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025