Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

124

Website Rank

A luxury-focused corporate homepage featuring a full-screen poolside hero, minimalist navigation, a central "View All Brands" CTA, brand statistics, and a bottom cookie consent banner, optimized for desktop, tablet and mobile.

C

Conversion Qualification*

#

124

Website Rank

C

Conversion Qualification*

A luxury-focused corporate homepage featuring a full-screen poolside hero, minimalist navigation, a central "View All Brands" CTA, brand statistics, and a bottom cookie consent banner, optimized for desktop, tablet and mobile.

#

124

Website Rank

A luxury-focused corporate homepage featuring a full-screen poolside hero, minimalist navigation, a central "View All Brands" CTA, brand statistics, and a bottom cookie consent banner, optimized for desktop, tablet and mobile.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero image evokes luxury brand identity.

High-quality hero image evokes luxury brand identity.

High-quality hero image evokes luxury brand identity.

circle-check

circle-check

Clean, minimalist navigation simplifies corporate exploration.

Clean, minimalist navigation simplifies corporate exploration.

Clean, minimalist navigation simplifies corporate exploration.

circle-check

circle-check

Numeric highlights quickly communicate brand scope.

Numeric highlights quickly communicate brand scope.

Numeric highlights quickly communicate brand scope.

circle-check

circle-check

Visible cookie compliance options support transparency.

Visible cookie compliance options support transparency.

Visible cookie compliance options support transparency.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Cookie banner obstructs main hero content.

Cookie banner obstructs main hero content.

Cookie banner obstructs main hero content.

circle-exclamation

circle-exclamation

Primary CTA blends into busy background.

Primary CTA blends into busy background.

Primary CTA blends into busy background.

circle-exclamation

circle-exclamation

Lack of secondary calls-to-action limits engagement.

Lack of secondary calls-to-action limits engagement.

Lack of secondary calls-to-action limits engagement.

circle-exclamation

circle-exclamation

No social proof or testimonials on this landing section.

No social proof or testimonials on this landing section.

No social proof or testimonials on this landing section.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Adaptive layout maintains core design elements across desktop, tablet, and mobile views.

Adaptive layout maintains core design elements across desktop, tablet, and mobile views.

check

check

Menu transforms gracefully to a hamburger icon on smaller screens.

Menu transforms gracefully to a hamburger icon on smaller screens.

xmark

xmark

Numeric highlights get truncated on tablet view, reducing clarity.

Numeric highlights get truncated on tablet view, reducing clarity.

lightbulb

lightbulb

Consider reflowing or reducing data points to preserve clarity on mid-sized screens.

Consider reflowing or reducing data points to preserve clarity on mid-sized screens.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Adaptive layout maintains core design elements across desktop, tablet, and mobile views.

check

Menu transforms gracefully to a hamburger icon on smaller screens.

xmark

Numeric highlights get truncated on tablet view, reducing clarity.

lightbulb

Consider reflowing or reducing data points to preserve clarity on mid-sized screens.

Needs work

Needs work

Check insights

Check insights

Influence Principles

45

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal use of proven sales triggers; lacks scarcity and social proof elements.

Minimal use of proven sales triggers; lacks scarcity and social proof elements.

check

check

Statistics provide some social validation by showcasing scope.

Statistics provide some social validation by showcasing scope.

xmark

xmark

No urgency tactics or customer testimonials to drive deeper engagement.

No urgency tactics or customer testimonials to drive deeper engagement.

lightbulb

lightbulb

Add limited-time offers or client testimonials to leverage scarcity and social proof.

Add limited-time offers or client testimonials to leverage scarcity and social proof.

Needs work

Check insights

Influence Principles

45

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal use of proven sales triggers; lacks scarcity and social proof elements.

check

Statistics provide some social validation by showcasing scope.

xmark

No urgency tactics or customer testimonials to drive deeper engagement.

lightbulb

Add limited-time offers or client testimonials to leverage scarcity and social proof.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard hero-based layout with numeric stats; feels familiar but not novel.

Standard hero-based layout with numeric stats; feels familiar but not novel.

check

check

Use of large background imagery aligns with luxury brand norms.

Use of large background imagery aligns with luxury brand norms.

xmark

xmark

Absence of unique interactive elements makes the page feel generic.

Absence of unique interactive elements makes the page feel generic.

lightbulb

lightbulb

Incorporate subtle animations or parallax effects to differentiate the experience.

Incorporate subtle animations or parallax effects to differentiate the experience.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard hero-based layout with numeric stats; feels familiar but not novel.

check

Use of large background imagery aligns with luxury brand norms.

xmark

Absence of unique interactive elements makes the page feel generic.

lightbulb

Incorporate subtle animations or parallax effects to differentiate the experience.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Straightforward experience with clear hierarchy, though primary actions could be more prominent.

Straightforward experience with clear hierarchy, though primary actions could be more prominent.

check

check

Simple navigation reduces decision fatigue in exploring brand content.

Simple navigation reduces decision fatigue in exploring brand content.

xmark

xmark

Cookie dialog disrupts user flow by covering primary CTAs.

Cookie dialog disrupts user flow by covering primary CTAs.

lightbulb

lightbulb

Move or minimize cookie notice to footer to sustain uninterrupted browsing.

Move or minimize cookie notice to footer to sustain uninterrupted browsing.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Straightforward experience with clear hierarchy, though primary actions could be more prominent.

check

Simple navigation reduces decision fatigue in exploring brand content.

xmark

Cookie dialog disrupts user flow by covering primary CTAs.

lightbulb

Move or minimize cookie notice to footer to sustain uninterrupted browsing.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise labels and statistics inform users quickly, but CTA wording lacks distinctiveness.

Concise labels and statistics inform users quickly, but CTA wording lacks distinctiveness.

check

check

"View All Brands" clearly communicates the main action expected.

"View All Brands" clearly communicates the main action expected.

xmark

xmark

Generic phrasing fails to create urgency or emotional engagement.

Generic phrasing fails to create urgency or emotional engagement.

lightbulb

lightbulb

Experiment with more persuasive CTA text like "Discover Our Brands Today".

Experiment with more persuasive CTA text like "Discover Our Brands Today".

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise labels and statistics inform users quickly, but CTA wording lacks distinctiveness.

check

"View All Brands" clearly communicates the main action expected.

xmark

Generic phrasing fails to create urgency or emotional engagement.

lightbulb

Experiment with more persuasive CTA text like "Discover Our Brands Today".

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Sophisticated visuals with high-quality photography and clean typography reinforce brand prestige.

Sophisticated visuals with high-quality photography and clean typography reinforce brand prestige.

check

check

Elegant color palette and consistent branding elevate the professional look.

Elegant color palette and consistent branding elevate the professional look.

xmark

xmark

Overlaid text can lack contrast against detailed hero images.

Overlaid text can lack contrast against detailed hero images.

lightbulb

lightbulb

Enhance text-legibility by adjusting overlay opacity or adding subtle shadows.

Enhance text-legibility by adjusting overlay opacity or adding subtle shadows.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Sophisticated visuals with high-quality photography and clean typography reinforce brand prestige.

check

Elegant color palette and consistent branding elevate the professional look.

xmark

Overlaid text can lack contrast against detailed hero images.

lightbulb

Enhance text-legibility by adjusting overlay opacity or adding subtle shadows.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve CTA Contrast

Improve CTA Contrast

Improve CTA Contrast

Boost the "View All Brands" button visibility by using a solid background or bolder border.

Boost the "View All Brands" button visibility by using a solid background or bolder border.

Important

Easy fix

Optimize Cookie Banner

Optimize Cookie Banner

Optimize Cookie Banner

Relocate the cookie consent to the footer or use a slim banner to avoid covering key content.

Relocate the cookie consent to the footer or use a slim banner to avoid covering key content.

Suggestion

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Introduce customer testimonials or partner logos below the hero to build trust and credibility.

Introduce customer testimonials or partner logos below the hero to build trust and credibility.

Suggestion

Moderate fix

Incorporate Interactive Map

Incorporate Interactive Map

Incorporate Interactive Map

Embed an interactive map displaying all destinations to engage users and showcase global presence.

Embed an interactive map displaying all destinations to engage users and showcase global presence.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025