Langham Hospitality Group
Langham Hospitality Group
Langham Hospitality Group
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Langham Hospitality Group
Langham Hospitality Group
Langham Hospitality Group
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
124
124
out of 183 websites
out of 183 websites
70.5
70.5
70.5
/100
/100
/100
You ranked
out of 183 websites
124
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Menu transforms gracefully to a hamburger icon on smaller screens.
Menu transforms gracefully to a hamburger icon on smaller screens.
Menu transforms gracefully to a hamburger icon on smaller screens.
xmark
xmark
What you can improve
Numeric highlights get truncated on tablet view, reducing clarity.
Numeric highlights get truncated on tablet view, reducing clarity.
Numeric highlights get truncated on tablet view, reducing clarity.
lightbulb
lightbulb
Quick insight
Consider reflowing or reducing data points to preserve clarity on mid-sized screens.
Consider reflowing or reducing data points to preserve clarity on mid-sized screens.
Consider reflowing or reducing data points to preserve clarity on mid-sized screens.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
45
45
45
/100
/100
/100
check
check
What you nailed
Statistics provide some social validation by showcasing scope.
Statistics provide some social validation by showcasing scope.
Statistics provide some social validation by showcasing scope.
xmark
xmark
What you can improve
No urgency tactics or customer testimonials to drive deeper engagement.
No urgency tactics or customer testimonials to drive deeper engagement.
No urgency tactics or customer testimonials to drive deeper engagement.
lightbulb
lightbulb
Quick insight
Add limited-time offers or client testimonials to leverage scarcity and social proof.
Add limited-time offers or client testimonials to leverage scarcity and social proof.
Add limited-time offers or client testimonials to leverage scarcity and social proof.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Simple navigation reduces decision fatigue in exploring brand content.
Simple navigation reduces decision fatigue in exploring brand content.
Simple navigation reduces decision fatigue in exploring brand content.
xmark
xmark
What you can improve
Cookie dialog disrupts user flow by covering primary CTAs.
Cookie dialog disrupts user flow by covering primary CTAs.
Cookie dialog disrupts user flow by covering primary CTAs.
lightbulb
lightbulb
Quick insight
Move or minimize cookie notice to footer to sustain uninterrupted browsing.
Move or minimize cookie notice to footer to sustain uninterrupted browsing.
Move or minimize cookie notice to footer to sustain uninterrupted browsing.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
"View All Brands" clearly communicates the main action expected.
"View All Brands" clearly communicates the main action expected.
"View All Brands" clearly communicates the main action expected.
xmark
xmark
What you can improve
Generic phrasing fails to create urgency or emotional engagement.
Generic phrasing fails to create urgency or emotional engagement.
Generic phrasing fails to create urgency or emotional engagement.
lightbulb
lightbulb
Quick insight
Experiment with more persuasive CTA text like "Discover Our Brands Today".
Experiment with more persuasive CTA text like "Discover Our Brands Today".
Experiment with more persuasive CTA text like "Discover Our Brands Today".
Great
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Elegant color palette and consistent branding elevate the professional look.
Elegant color palette and consistent branding elevate the professional look.
Elegant color palette and consistent branding elevate the professional look.
xmark
xmark
What you can improve
Overlaid text can lack contrast against detailed hero images.
Overlaid text can lack contrast against detailed hero images.
Overlaid text can lack contrast against detailed hero images.
lightbulb
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Quick insight
Enhance text-legibility by adjusting overlay opacity or adding subtle shadows.
Enhance text-legibility by adjusting overlay opacity or adding subtle shadows.
Enhance text-legibility by adjusting overlay opacity or adding subtle shadows.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Use of large background imagery aligns with luxury brand norms.
Use of large background imagery aligns with luxury brand norms.
Use of large background imagery aligns with luxury brand norms.
xmark
xmark
What you can improve
Absence of unique interactive elements makes the page feel generic.
Absence of unique interactive elements makes the page feel generic.
Absence of unique interactive elements makes the page feel generic.
lightbulb
lightbulb
Quick insight
Incorporate subtle animations or parallax effects to differentiate the experience.
Incorporate subtle animations or parallax effects to differentiate the experience.
Incorporate subtle animations or parallax effects to differentiate the experience.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Improve CTA Contrast
Boost the "View All Brands" button visibility by using a solid background or bolder border.
Important
Easy fix
Optimize Cookie Banner
Relocate the cookie consent to the footer or use a slim banner to avoid covering key content.
Important
Easy fix
Improve CTA Contrast
Boost the "View All Brands" button visibility by using a solid background or bolder border.
Important
Easy fix
Optimize Cookie Banner
Relocate the cookie consent to the footer or use a slim banner to avoid covering key content.
Suggestion
Moderate fix
Add Social Proof
Introduce customer testimonials or partner logos below the hero to build trust and credibility.
Suggestion
Moderate fix
Incorporate Interactive Map
Embed an interactive map displaying all destinations to engage users and showcase global presence.
Suggestion
Moderate fix
Add Social Proof
Introduce customer testimonials or partner logos below the hero to build trust and credibility.
Suggestion
Moderate fix
Incorporate Interactive Map
Embed an interactive map displaying all destinations to engage users and showcase global presence.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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