Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
48
Website Rank
Loews Kansas City Hotel page offers a rich hero experience with booking form overlay high quality imagery intuitive cards for amenities while providing detailed contact info but suffers from navigation overload and some truncated copy
B+
Conversion Qualification*
#
48
Website Rank
B+
Conversion Qualification*
Loews Kansas City Hotel page offers a rich hero experience with booking form overlay high quality imagery intuitive cards for amenities while providing detailed contact info but suffers from navigation overload and some truncated copy
#
48
Website Rank
Loews Kansas City Hotel page offers a rich hero experience with booking form overlay high quality imagery intuitive cards for amenities while providing detailed contact info but suffers from navigation overload and some truncated copy
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero section offers strong visual appeal and school spirit messaging
Hero section offers strong visual appeal and school spirit messaging
Hero section offers strong visual appeal and school spirit messaging
circle-check
circle-check
Prominent search form encourages immediate booking above the fold
Prominent search form encourages immediate booking above the fold
Prominent search form encourages immediate booking above the fold
circle-check
circle-check
Clean card sections effectively highlight key facilities and deals
Clean card sections effectively highlight key facilities and deals
Clean card sections effectively highlight key facilities and deals
circle-check
circle-check
Contact details and reservation numbers are easily accessible in left panel
Contact details and reservation numbers are easily accessible in left panel
Contact details and reservation numbers are easily accessible in left panel
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Primary navigation includes too many links creating decision overload
Primary navigation includes too many links creating decision overload
Primary navigation includes too many links creating decision overload
circle-exclamation
circle-exclamation
Lack of guest reviews or star ratings limits social proof for trust building
Lack of guest reviews or star ratings limits social proof for trust building
Lack of guest reviews or star ratings limits social proof for trust building
circle-exclamation
circle-exclamation
Absence of rate guarantees or scarcity cues misses urgency triggers
Absence of rate guarantees or scarcity cues misses urgency triggers
Absence of rate guarantees or scarcity cues misses urgency triggers
circle-exclamation
circle-exclamation
No room type details or pricing on landing page reduces booking confidence
No room type details or pricing on landing page reduces booking confidence
No room type details or pricing on landing page reduces booking confidence
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Well adapted across desktop and mobile with effective nav collapse
Well adapted across desktop and mobile with effective nav collapse
check
check
Mobile menu and content scale down cleanly
Mobile menu and content scale down cleanly
xmark
xmark
Some text truncation occurs on mobile view
Some text truncation occurs on mobile view
lightbulb
lightbulb
Ensure text does not cut off in responsive breakpoints
Ensure text does not cut off in responsive breakpoints
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Well adapted across desktop and mobile with effective nav collapse
check
Mobile menu and content scale down cleanly
xmark
Some text truncation occurs on mobile view
lightbulb
Ensure text does not cut off in responsive breakpoints
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic social proof with awards but no scarcity or loyalty incentives
Basic social proof with awards but no scarcity or loyalty incentives
check
check
Integration of industry awards boosts credibility
Integration of industry awards boosts credibility
xmark
xmark
Missing countdowns or limited time offer markers reduces urgency
Missing countdowns or limited time offer markers reduces urgency
lightbulb
lightbulb
Add scarcity timers and member rate promotions to drive conversions
Add scarcity timers and member rate promotions to drive conversions
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic social proof with awards but no scarcity or loyalty incentives
check
Integration of industry awards boosts credibility
xmark
Missing countdowns or limited time offer markers reduces urgency
lightbulb
Add scarcity timers and member rate promotions to drive conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows standard hotel site patterns with limited unique elements
Follows standard hotel site patterns with limited unique elements
check
check
The Loews Loves the U theme reinforces local spirit
The Loews Loves the U theme reinforces local spirit
xmark
xmark
Overall layout lacks distinctive creative flair
Overall layout lacks distinctive creative flair
lightbulb
lightbulb
Introduce interactive local maps or storytelling elements
Introduce interactive local maps or storytelling elements
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows standard hotel site patterns with limited unique elements
check
The Loews Loves the U theme reinforces local spirit
xmark
Overall layout lacks distinctive creative flair
lightbulb
Introduce interactive local maps or storytelling elements
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive layout yet navigation complexity may overwhelm users
Intuitive layout yet navigation complexity may overwhelm users
check
check
Search CTAs follow Fitts law with generous hit areas
Search CTAs follow Fitts law with generous hit areas
xmark
xmark
Accordion items are hidden forcing extra clicks to explore
Accordion items are hidden forcing extra clicks to explore
lightbulb
lightbulb
Consider revealing key content by default to reduce clicks
Consider revealing key content by default to reduce clicks
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive layout yet navigation complexity may overwhelm users
check
Search CTAs follow Fitts law with generous hit areas
xmark
Accordion items are hidden forcing extra clicks to explore
lightbulb
Consider revealing key content by default to reduce clicks
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear and benefit focused but occasionally generic and cut off
Copy is clear and benefit focused but occasionally generic and cut off
check
check
Headings clearly communicate value propositions
Headings clearly communicate value propositions
xmark
xmark
Several paragraphs end abruptly hinting at content truncation
Several paragraphs end abruptly hinting at content truncation
lightbulb
lightbulb
Review and complete truncated text to maintain clarity
Review and complete truncated text to maintain clarity
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear and benefit focused but occasionally generic and cut off
check
Headings clearly communicate value propositions
xmark
Several paragraphs end abruptly hinting at content truncation
lightbulb
Review and complete truncated text to maintain clarity
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern professional design with high quality imagery but a bit busy
Modern professional design with high quality imagery but a bit busy
check
check
Visual hierarchy is clear and imagery is compelling
Visual hierarchy is clear and imagery is compelling
xmark
xmark
The hero overlay and search form compete for attention
The hero overlay and search form compete for attention
lightbulb
lightbulb
Simplify overlay elements to reduce visual conflict
Simplify overlay elements to reduce visual conflict
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Modern professional design with high quality imagery but a bit busy
check
Visual hierarchy is clear and imagery is compelling
xmark
The hero overlay and search form compete for attention
lightbulb
Simplify overlay elements to reduce visual conflict
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify navigation
Simplify navigation
Simplify navigation
Consolidate or hide lesser used menu items under a More dropdown to reduce decision complexity
Consolidate or hide lesser used menu items under a More dropdown to reduce decision complexity
Important
Moderate fix
Add scarcity timers
Add scarcity timers
Add scarcity timers
Integrate countdown timers on limited deals to create urgency especially on special offers like Suite Deal
Integrate countdown timers on limited deals to create urgency especially on special offers like Suite Deal
Suggestion
Easy fix
Enhance social proof
Enhance social proof
Enhance social proof
Include star ratings and guest testimonials with photos to increase trust
Include star ratings and guest testimonials with photos to increase trust
Suggestion
Easy fix
Complete content text
Complete content text
Complete content text
Review site copy to ensure no truncated paragraphs for clearer messaging
Review site copy to ensure no truncated paragraphs for clearer messaging
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025