Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A
Conversion Qualification*
#
1
Website Rank
Lotte Hotels Resorts global homepage showcases destinations special offers packages brands and membership benefits via high quality imagery and carousels Strong branding with clear sectioning but navigation complexity and generic copy may hinder quick conversion
A
Conversion Qualification*
#
1
Website Rank
A
Conversion Qualification*
Lotte Hotels Resorts global homepage showcases destinations special offers packages brands and membership benefits via high quality imagery and carousels Strong branding with clear sectioning but navigation complexity and generic copy may hinder quick conversion
#
1
Website Rank
Lotte Hotels Resorts global homepage showcases destinations special offers packages brands and membership benefits via high quality imagery and carousels Strong branding with clear sectioning but navigation complexity and generic copy may hinder quick conversion
90
90
/100
/100
Responsive Design
Responsive Design
78
78
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality photography reinforces brand
High quality photography reinforces brand
High quality photography reinforces brand
circle-check
circle-check
Clear section hierarchy guides user flow
Clear section hierarchy guides user flow
Clear section hierarchy guides user flow
circle-check
circle-check
Strong brand consistency across elements
Strong brand consistency across elements
Strong brand consistency across elements
circle-check
circle-check
Membership benefits well highlighted with icons
Membership benefits well highlighted with icons
Membership benefits well highlighted with icons
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie banner too prominent and hard to close
Cookie banner too prominent and hard to close
Cookie banner too prominent and hard to close
circle-exclamation
circle-exclamation
Navigation menu feels overcrowded
Navigation menu feels overcrowded
Navigation menu feels overcrowded
circle-exclamation
circle-exclamation
CTAs blend into background images
CTAs blend into background images
CTAs blend into background images
circle-exclamation
circle-exclamation
Carousels lack clear affordance
Carousels lack clear affordance
Carousels lack clear affordance
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts layouts for devices but menu depth remains heavy
Site adapts layouts for devices but menu depth remains heavy
check
check
Flexible grids ensure content scales well to mobiles
Flexible grids ensure content scales well to mobiles
xmark
xmark
Nested menus hamper quick access on small screens
Nested menus hamper quick access on small screens
lightbulb
lightbulb
Streamline mobile navigation to reduce taps
Streamline mobile navigation to reduce taps
Great
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts layouts for devices but menu depth remains heavy
check
Flexible grids ensure content scales well to mobiles
xmark
Nested menus hamper quick access on small screens
lightbulb
Streamline mobile navigation to reduce taps
Good
Good
Solid start
Solid start
Influence Principles
78
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some social proof present but scarcity and urgency underleveraged
Some social proof present but scarcity and urgency underleveraged
check
check
Membership benefits use icons to drive value perception
Membership benefits use icons to drive value perception
xmark
xmark
No countdowns or limited time promos to drive bookings
No countdowns or limited time promos to drive bookings
lightbulb
lightbulb
Add limited time offers with clear urgency cues
Add limited time offers with clear urgency cues
Good
Solid start
Influence Principles
78
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some social proof present but scarcity and urgency underleveraged
check
Membership benefits use icons to drive value perception
xmark
No countdowns or limited time promos to drive bookings
lightbulb
Add limited time offers with clear urgency cues
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows luxury hotel conventions with limited innovation
Design follows luxury hotel conventions with limited innovation
check
check
Consistent branding across sections reinforces identity
Consistent branding across sections reinforces identity
xmark
xmark
Layout mirrors common hospitality sites without unique touches
Layout mirrors common hospitality sites without unique touches
lightbulb
lightbulb
Introduce interactive elements to stand out
Introduce interactive elements to stand out
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows luxury hotel conventions with limited innovation
check
Consistent branding across sections reinforces identity
xmark
Layout mirrors common hospitality sites without unique touches
lightbulb
Introduce interactive elements to stand out
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sectioning supports browsing but interactive clarity suffers
Clear sectioning supports browsing but interactive clarity suffers
check
check
Section headings orient users effectively
Section headings orient users effectively
xmark
xmark
Carousel controls lack clear labels
Carousel controls lack clear labels
lightbulb
lightbulb
Add visible labels to interactive elements
Add visible labels to interactive elements
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sectioning supports browsing but interactive clarity suffers
check
Section headings orient users effectively
xmark
Carousel controls lack clear labels
lightbulb
Add visible labels to interactive elements
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Messaging is brand aligned but often generic and verbose
Messaging is brand aligned but often generic and verbose
check
check
Headlines convey premium positioning effectively
Headlines convey premium positioning effectively
xmark
xmark
Long hero text is truncated and may confuse
Long hero text is truncated and may confuse
lightbulb
lightbulb
Shorten hero copy to key value propositions
Shorten hero copy to key value propositions
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Messaging is brand aligned but often generic and verbose
check
Headlines convey premium positioning effectively
xmark
Long hero text is truncated and may confuse
lightbulb
Shorten hero copy to key value propositions
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern layout with premium imagery and consistent typography
Clean modern layout with premium imagery and consistent typography
check
check
Premium imagery and consistent typography enhance sophistication
Premium imagery and consistent typography enhance sophistication
xmark
xmark
Overcrowded visuals in navigation compete for attention
Overcrowded visuals in navigation compete for attention
lightbulb
lightbulb
Consider simplifying visual clusters for clearer focus
Consider simplifying visual clusters for clearer focus
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean modern layout with premium imagery and consistent typography
check
Premium imagery and consistent typography enhance sophistication
xmark
Overcrowded visuals in navigation compete for attention
lightbulb
Consider simplifying visual clusters for clearer focus
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify Hero Text
Simplify Hero Text
Simplify Hero Text
Trim the hero banner copy to a concise statement highlighting key brand value to improve readability and engagement
Trim the hero banner copy to a concise statement highlighting key brand value to improve readability and engagement
Important
Easy fix
Enhance Carousel Controls
Enhance Carousel Controls
Enhance Carousel Controls
Add visible arrow icons and labels to carousel navigation for clearer affordance and better discoverability of content
Add visible arrow icons and labels to carousel navigation for clearer affordance and better discoverability of content
Important
Moderate fix
Streamline Mobile Nav
Streamline Mobile Nav
Streamline Mobile Nav
Reduce menu depth and implement a hamburger menu or multi level flyouts to cut taps and improve mobile navigation efficiency
Reduce menu depth and implement a hamburger menu or multi level flyouts to cut taps and improve mobile navigation efficiency
Suggestion
Moderate fix
Introduce Limited Time Offers
Introduce Limited Time Offers
Introduce Limited Time Offers
Incorporate countdown timers and scarcity messaging for special promotions to create urgency and drive conversions
Incorporate countdown timers and scarcity messaging for special promotions to create urgency and drive conversions
RELATED RESOURCES
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UX/UI ANALYSIS
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Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025