Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
164
Website Rank
Lotte Hotels & Resorts homepage features a striking hero section, clear booking interface, destinations carousel, special offers, brand highlights, membership benefits, cookie consent modal, and comprehensive navigation.
D+
Conversion Qualification*
#
164
Website Rank
D+
Conversion Qualification*
Lotte Hotels & Resorts homepage features a striking hero section, clear booking interface, destinations carousel, special offers, brand highlights, membership benefits, cookie consent modal, and comprehensive navigation.
#
164
Website Rank
Lotte Hotels & Resorts homepage features a striking hero section, clear booking interface, destinations carousel, special offers, brand highlights, membership benefits, cookie consent modal, and comprehensive navigation.
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery creates a luxury appeal.
High-quality hero imagery creates a luxury appeal.
High-quality hero imagery creates a luxury appeal.
circle-check
circle-check
Booking form is prominently placed above the fold.
Booking form is prominently placed above the fold.
Booking form is prominently placed above the fold.
circle-check
circle-check
Membership benefits section clearly lists perks.
Membership benefits section clearly lists perks.
Membership benefits section clearly lists perks.
circle-check
circle-check
Consistent branding across sections enhances recognition.
Consistent branding across sections enhances recognition.
Consistent branding across sections enhances recognition.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu contains too many links, looks cluttered.
Navigation menu contains too many links, looks cluttered.
Navigation menu contains too many links, looks cluttered.
circle-exclamation
circle-exclamation
Cookie consent modal interrupts browsing immediately.
Cookie consent modal interrupts browsing immediately.
Cookie consent modal interrupts browsing immediately.
circle-exclamation
circle-exclamation
Language and currency options overwhelm the header.
Language and currency options overwhelm the header.
Language and currency options overwhelm the header.
circle-exclamation
circle-exclamation
Offers lack urgency cues or social proof components.
Offers lack urgency cues or social proof components.
Offers lack urgency cues or social proof components.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Page adapts layout for different viewports, but some elements overlap.
Page adapts layout for different viewports, but some elements overlap.
check
check
Booking form resizes responsively on smaller screens.
Booking form resizes responsively on smaller screens.
xmark
xmark
Cookie modal covers too much of the viewport on mobile.
Cookie modal covers too much of the viewport on mobile.
lightbulb
lightbulb
Adjust modal size or delay on mobile to enhance usability.
Adjust modal size or delay on mobile to enhance usability.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Page adapts layout for different viewports, but some elements overlap.
check
Booking form resizes responsively on smaller screens.
xmark
Cookie modal covers too much of the viewport on mobile.
lightbulb
Adjust modal size or delay on mobile to enhance usability.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic promotions are visible but lack scarcity or social proof.
Basic promotions are visible but lack scarcity or social proof.
check
check
Special offers and packages are clearly sectioned.
Special offers and packages are clearly sectioned.
xmark
xmark
No countdown timers or booking momentum cues to drive urgency.
No countdown timers or booking momentum cues to drive urgency.
lightbulb
lightbulb
Add limited-time counters and customer testimonials to boost conversions.
Add limited-time counters and customer testimonials to boost conversions.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic promotions are visible but lack scarcity or social proof.
check
Special offers and packages are clearly sectioned.
xmark
No countdown timers or booking momentum cues to drive urgency.
lightbulb
Add limited-time counters and customer testimonials to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic hotel site structure with limited novel elements.
Classic hotel site structure with limited novel elements.
check
check
Brand voice feels premium and aspirational.
Brand voice feels premium and aspirational.
xmark
xmark
Layout follows common hospitality templates, lacks uniqueness.
Layout follows common hospitality templates, lacks uniqueness.
lightbulb
lightbulb
Incorporate interactive elements to differentiate from competitors.
Incorporate interactive elements to differentiate from competitors.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic hotel site structure with limited novel elements.
check
Brand voice feels premium and aspirational.
xmark
Layout follows common hospitality templates, lacks uniqueness.
lightbulb
Incorporate interactive elements to differentiate from competitors.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Overall intuitive flow, but decision complexity in menus is high.
Overall intuitive flow, but decision complexity in menus is high.
check
check
Booking steps are logically ordered and easy to follow.
Booking steps are logically ordered and easy to follow.
xmark
xmark
Excessive menu options increase cognitive load (Hick's Law).
Excessive menu options increase cognitive load (Hick's Law).
lightbulb
lightbulb
Group related links under dropdowns to reduce choice overload.
Group related links under dropdowns to reduce choice overload.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Overall intuitive flow, but decision complexity in menus is high.
check
Booking steps are logically ordered and easy to follow.
xmark
Excessive menu options increase cognitive load (Hick's Law).
lightbulb
Group related links under dropdowns to reduce choice overload.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear and informative, though cookie text is verbose.
Copy is clear and informative, though cookie text is verbose.
check
check
Headings clearly label sections and actions.
Headings clearly label sections and actions.
xmark
xmark
Cookie policy description is lengthy and truncated mid-sentence.
Cookie policy description is lengthy and truncated mid-sentence.
lightbulb
lightbulb
Condense cookie consent copy and use toggles for details.
Condense cookie consent copy and use toggles for details.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear and informative, though cookie text is verbose.
check
Headings clearly label sections and actions.
xmark
Cookie policy description is lengthy and truncated mid-sentence.
lightbulb
Condense cookie consent copy and use toggles for details.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant visuals and consistent branding, but header feels crowded.
Elegant visuals and consistent branding, but header feels crowded.
check
check
Striking hero images and gold accent details convey luxury.
Striking hero images and gold accent details convey luxury.
xmark
xmark
Overcrowded navigation and small CTA buttons reduce clarity.
Overcrowded navigation and small CTA buttons reduce clarity.
lightbulb
lightbulb
Streamline header layout to improve visual focus on primary CTAs.
Streamline header layout to improve visual focus on primary CTAs.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant visuals and consistent branding, but header feels crowded.
check
Striking hero images and gold accent details convey luxury.
xmark
Overcrowded navigation and small CTA buttons reduce clarity.
lightbulb
Streamline header layout to improve visual focus on primary CTAs.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Condense top-level menu items into dropdowns or a hamburger menu to reduce clutter and cognitive load.
Condense top-level menu items into dropdowns or a hamburger menu to reduce clutter and cognitive load.
Important
Easy fix
Optimize Cookie Modal
Optimize Cookie Modal
Optimize Cookie Modal
Shorten the cookie consent text and use progressive disclosure for details to minimize disruption.
Shorten the cookie consent text and use progressive disclosure for details to minimize disruption.
Suggestion
Moderate fix
Introduce Urgency Cues
Introduce Urgency Cues
Introduce Urgency Cues
Add countdown timers and limited-time banners on special offers to leverage scarcity and boost bookings.
Add countdown timers and limited-time banners on special offers to leverage scarcity and boost bookings.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Integrate customer reviews, star ratings, or testimonials on key pages to build trust and encourage bookings.
Integrate customer reviews, star ratings, or testimonials on key pages to build trust and encourage bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025