Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

164

Website Rank

Lotte Hotels & Resorts homepage features a striking hero section, clear booking interface, destinations carousel, special offers, brand highlights, membership benefits, cookie consent modal, and comprehensive navigation.

D+

Conversion Qualification*

#

164

Website Rank

D+

Conversion Qualification*

Lotte Hotels & Resorts homepage features a striking hero section, clear booking interface, destinations carousel, special offers, brand highlights, membership benefits, cookie consent modal, and comprehensive navigation.

#

164

Website Rank

Lotte Hotels & Resorts homepage features a striking hero section, clear booking interface, destinations carousel, special offers, brand highlights, membership benefits, cookie consent modal, and comprehensive navigation.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero imagery creates a luxury appeal.

High-quality hero imagery creates a luxury appeal.

High-quality hero imagery creates a luxury appeal.

circle-check

circle-check

Booking form is prominently placed above the fold.

Booking form is prominently placed above the fold.

Booking form is prominently placed above the fold.

circle-check

circle-check

Membership benefits section clearly lists perks.

Membership benefits section clearly lists perks.

Membership benefits section clearly lists perks.

circle-check

circle-check

Consistent branding across sections enhances recognition.

Consistent branding across sections enhances recognition.

Consistent branding across sections enhances recognition.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu contains too many links, looks cluttered.

Navigation menu contains too many links, looks cluttered.

Navigation menu contains too many links, looks cluttered.

circle-exclamation

circle-exclamation

Cookie consent modal interrupts browsing immediately.

Cookie consent modal interrupts browsing immediately.

Cookie consent modal interrupts browsing immediately.

circle-exclamation

circle-exclamation

Language and currency options overwhelm the header.

Language and currency options overwhelm the header.

Language and currency options overwhelm the header.

circle-exclamation

circle-exclamation

Offers lack urgency cues or social proof components.

Offers lack urgency cues or social proof components.

Offers lack urgency cues or social proof components.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Page adapts layout for different viewports, but some elements overlap.

Page adapts layout for different viewports, but some elements overlap.

check

check

Booking form resizes responsively on smaller screens.

Booking form resizes responsively on smaller screens.

xmark

xmark

Cookie modal covers too much of the viewport on mobile.

Cookie modal covers too much of the viewport on mobile.

lightbulb

lightbulb

Adjust modal size or delay on mobile to enhance usability.

Adjust modal size or delay on mobile to enhance usability.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Page adapts layout for different viewports, but some elements overlap.

check

Booking form resizes responsively on smaller screens.

xmark

Cookie modal covers too much of the viewport on mobile.

lightbulb

Adjust modal size or delay on mobile to enhance usability.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic promotions are visible but lack scarcity or social proof.

Basic promotions are visible but lack scarcity or social proof.

check

check

Special offers and packages are clearly sectioned.

Special offers and packages are clearly sectioned.

xmark

xmark

No countdown timers or booking momentum cues to drive urgency.

No countdown timers or booking momentum cues to drive urgency.

lightbulb

lightbulb

Add limited-time counters and customer testimonials to boost conversions.

Add limited-time counters and customer testimonials to boost conversions.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic promotions are visible but lack scarcity or social proof.

check

Special offers and packages are clearly sectioned.

xmark

No countdown timers or booking momentum cues to drive urgency.

lightbulb

Add limited-time counters and customer testimonials to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Classic hotel site structure with limited novel elements.

Classic hotel site structure with limited novel elements.

check

check

Brand voice feels premium and aspirational.

Brand voice feels premium and aspirational.

xmark

xmark

Layout follows common hospitality templates, lacks uniqueness.

Layout follows common hospitality templates, lacks uniqueness.

lightbulb

lightbulb

Incorporate interactive elements to differentiate from competitors.

Incorporate interactive elements to differentiate from competitors.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Classic hotel site structure with limited novel elements.

check

Brand voice feels premium and aspirational.

xmark

Layout follows common hospitality templates, lacks uniqueness.

lightbulb

Incorporate interactive elements to differentiate from competitors.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Overall intuitive flow, but decision complexity in menus is high.

Overall intuitive flow, but decision complexity in menus is high.

check

check

Booking steps are logically ordered and easy to follow.

Booking steps are logically ordered and easy to follow.

xmark

xmark

Excessive menu options increase cognitive load (Hick's Law).

Excessive menu options increase cognitive load (Hick's Law).

lightbulb

lightbulb

Group related links under dropdowns to reduce choice overload.

Group related links under dropdowns to reduce choice overload.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Overall intuitive flow, but decision complexity in menus is high.

check

Booking steps are logically ordered and easy to follow.

xmark

Excessive menu options increase cognitive load (Hick's Law).

lightbulb

Group related links under dropdowns to reduce choice overload.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is clear and informative, though cookie text is verbose.

Copy is clear and informative, though cookie text is verbose.

check

check

Headings clearly label sections and actions.

Headings clearly label sections and actions.

xmark

xmark

Cookie policy description is lengthy and truncated mid-sentence.

Cookie policy description is lengthy and truncated mid-sentence.

lightbulb

lightbulb

Condense cookie consent copy and use toggles for details.

Condense cookie consent copy and use toggles for details.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is clear and informative, though cookie text is verbose.

check

Headings clearly label sections and actions.

xmark

Cookie policy description is lengthy and truncated mid-sentence.

lightbulb

Condense cookie consent copy and use toggles for details.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant visuals and consistent branding, but header feels crowded.

Elegant visuals and consistent branding, but header feels crowded.

check

check

Striking hero images and gold accent details convey luxury.

Striking hero images and gold accent details convey luxury.

xmark

xmark

Overcrowded navigation and small CTA buttons reduce clarity.

Overcrowded navigation and small CTA buttons reduce clarity.

lightbulb

lightbulb

Streamline header layout to improve visual focus on primary CTAs.

Streamline header layout to improve visual focus on primary CTAs.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Elegant visuals and consistent branding, but header feels crowded.

check

Striking hero images and gold accent details convey luxury.

xmark

Overcrowded navigation and small CTA buttons reduce clarity.

lightbulb

Streamline header layout to improve visual focus on primary CTAs.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Condense top-level menu items into dropdowns or a hamburger menu to reduce clutter and cognitive load.

Condense top-level menu items into dropdowns or a hamburger menu to reduce clutter and cognitive load.

Important

Easy fix

Optimize Cookie Modal

Optimize Cookie Modal

Optimize Cookie Modal

Shorten the cookie consent text and use progressive disclosure for details to minimize disruption.

Shorten the cookie consent text and use progressive disclosure for details to minimize disruption.

Suggestion

Moderate fix

Introduce Urgency Cues

Introduce Urgency Cues

Introduce Urgency Cues

Add countdown timers and limited-time banners on special offers to leverage scarcity and boost bookings.

Add countdown timers and limited-time banners on special offers to leverage scarcity and boost bookings.

Suggestion

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Integrate customer reviews, star ratings, or testimonials on key pages to build trust and encourage bookings.

Integrate customer reviews, star ratings, or testimonials on key pages to build trust and encourage bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025