Lotte Hotels & Resorts
Lotte Hotels & Resorts
Lotte Hotels & Resorts
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Lotte Hotels & Resorts
Lotte Hotels & Resorts
Lotte Hotels & Resorts
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
164
164
out of 183 websites
out of 183 websites
65.5
65.5
65.5
/100
/100
/100
You ranked
out of 183 websites
164
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Booking form resizes responsively on smaller screens.
Booking form resizes responsively on smaller screens.
Booking form resizes responsively on smaller screens.
xmark
xmark
What you can improve
Cookie modal covers too much of the viewport on mobile.
Cookie modal covers too much of the viewport on mobile.
Cookie modal covers too much of the viewport on mobile.
lightbulb
lightbulb
Quick insight
Adjust modal size or delay on mobile to enhance usability.
Adjust modal size or delay on mobile to enhance usability.
Adjust modal size or delay on mobile to enhance usability.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Special offers and packages are clearly sectioned.
Special offers and packages are clearly sectioned.
Special offers and packages are clearly sectioned.
xmark
xmark
What you can improve
No countdown timers or booking momentum cues to drive urgency.
No countdown timers or booking momentum cues to drive urgency.
No countdown timers or booking momentum cues to drive urgency.
lightbulb
lightbulb
Quick insight
Add limited-time counters and customer testimonials to boost conversions.
Add limited-time counters and customer testimonials to boost conversions.
Add limited-time counters and customer testimonials to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
65
65
65
/100
/100
/100
check
check
What you nailed
Booking steps are logically ordered and easy to follow.
Booking steps are logically ordered and easy to follow.
Booking steps are logically ordered and easy to follow.
xmark
xmark
What you can improve
Excessive menu options increase cognitive load (Hick's Law).
Excessive menu options increase cognitive load (Hick's Law).
Excessive menu options increase cognitive load (Hick's Law).
lightbulb
lightbulb
Quick insight
Group related links under dropdowns to reduce choice overload.
Group related links under dropdowns to reduce choice overload.
Group related links under dropdowns to reduce choice overload.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Headings clearly label sections and actions.
Headings clearly label sections and actions.
Headings clearly label sections and actions.
xmark
xmark
What you can improve
Cookie policy description is lengthy and truncated mid-sentence.
Cookie policy description is lengthy and truncated mid-sentence.
Cookie policy description is lengthy and truncated mid-sentence.
lightbulb
lightbulb
Quick insight
Condense cookie consent copy and use toggles for details.
Condense cookie consent copy and use toggles for details.
Condense cookie consent copy and use toggles for details.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Striking hero images and gold accent details convey luxury.
Striking hero images and gold accent details convey luxury.
Striking hero images and gold accent details convey luxury.
xmark
xmark
What you can improve
Overcrowded navigation and small CTA buttons reduce clarity.
Overcrowded navigation and small CTA buttons reduce clarity.
Overcrowded navigation and small CTA buttons reduce clarity.
lightbulb
lightbulb
Quick insight
Streamline header layout to improve visual focus on primary CTAs.
Streamline header layout to improve visual focus on primary CTAs.
Streamline header layout to improve visual focus on primary CTAs.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Brand voice feels premium and aspirational.
Brand voice feels premium and aspirational.
Brand voice feels premium and aspirational.
xmark
xmark
What you can improve
Layout follows common hospitality templates, lacks uniqueness.
Layout follows common hospitality templates, lacks uniqueness.
Layout follows common hospitality templates, lacks uniqueness.
lightbulb
lightbulb
Quick insight
Incorporate interactive elements to differentiate from competitors.
Incorporate interactive elements to differentiate from competitors.
Incorporate interactive elements to differentiate from competitors.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Simplify Navigation
Condense top-level menu items into dropdowns or a hamburger menu to reduce clutter and cognitive load.
Important
Easy fix
Optimize Cookie Modal
Shorten the cookie consent text and use progressive disclosure for details to minimize disruption.
Important
Moderate fix
Simplify Navigation
Condense top-level menu items into dropdowns or a hamburger menu to reduce clutter and cognitive load.
Important
Easy fix
Optimize Cookie Modal
Shorten the cookie consent text and use progressive disclosure for details to minimize disruption.
Suggestion
Moderate fix
Introduce Urgency Cues
Add countdown timers and limited-time banners on special offers to leverage scarcity and boost bookings.
Suggestion
Moderate fix
Add Social Proof
Integrate customer reviews, star ratings, or testimonials on key pages to build trust and encourage bookings.
Suggestion
Moderate fix
Introduce Urgency Cues
Add countdown timers and limited-time banners on special offers to leverage scarcity and boost bookings.
Suggestion
Moderate fix
Add Social Proof
Integrate customer reviews, star ratings, or testimonials on key pages to build trust and encourage bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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