Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

162

Website Rank

Visually rich global brand landing page lacking targeted hotel details; strong imagery but too much text and no direct booking focus.

D+

Conversion Qualification*

#

162

Website Rank

D+

Conversion Qualification*

Visually rich global brand landing page lacking targeted hotel details; strong imagery but too much text and no direct booking focus.

#

162

Website Rank

Visually rich global brand landing page lacking targeted hotel details; strong imagery but too much text and no direct booking focus.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong imagery reinforces luxury branding.

Strong imagery reinforces luxury branding.

Strong imagery reinforces luxury branding.

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circle-check

Section headings guide users logically.

Section headings guide users logically.

Section headings guide users logically.

circle-check

circle-check

Prominent loyalty programme highlight.

Prominent loyalty programme highlight.

Prominent loyalty programme highlight.

circle-check

circle-check

Consistent color palette across site.

Consistent color palette across site.

Consistent color palette across site.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Overwhelming navigation with too many links.

Overwhelming navigation with too many links.

Overwhelming navigation with too many links.

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circle-exclamation

Excessive text blocks hinder quick scanning.

Excessive text blocks hinder quick scanning.

Excessive text blocks hinder quick scanning.

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circle-exclamation

No visible room or rate details upfront.

No visible room or rate details upfront.

No visible room or rate details upfront.

circle-exclamation

circle-exclamation

Lacks social proof like reviews or testimonials.

Lacks social proof like reviews or testimonials.

Lacks social proof like reviews or testimonials.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout adapts cleanly but results in long scrolling.

Mobile layout adapts cleanly but results in long scrolling.

check

check

Sections stack neatly on smaller screens.

Sections stack neatly on smaller screens.

xmark

xmark

Mobile menu is cluttered with many links.

Mobile menu is cluttered with many links.

lightbulb

lightbulb

Prioritize key actions in mobile navigation.

Prioritize key actions in mobile navigation.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout adapts cleanly but results in long scrolling.

check

Sections stack neatly on smaller screens.

xmark

Mobile menu is cluttered with many links.

lightbulb

Prioritize key actions in mobile navigation.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic booking UI present but lacks urgency and trust builders.

Basic booking UI present but lacks urgency and trust builders.

check

check

Best Rate Guarantee link builds some confidence.

Best Rate Guarantee link builds some confidence.

xmark

xmark

No scarcity cues or client testimonials to drive bookings.

No scarcity cues or client testimonials to drive bookings.

lightbulb

lightbulb

Add dynamic scarcity and social proof to boost persuasion.

Add dynamic scarcity and social proof to boost persuasion.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic booking UI present but lacks urgency and trust builders.

check

Best Rate Guarantee link builds some confidence.

xmark

No scarcity cues or client testimonials to drive bookings.

lightbulb

Add dynamic scarcity and social proof to boost persuasion.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Subtle brand touches but layout remains conventional.

Subtle brand touches but layout remains conventional.

check

check

Wave patterns add unique visual flair.

Wave patterns add unique visual flair.

xmark

xmark

Standard section flow limits novelty.

Standard section flow limits novelty.

lightbulb

lightbulb

Incorporate interactive elements for distinctiveness.

Incorporate interactive elements for distinctiveness.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Subtle brand touches but layout remains conventional.

check

Wave patterns add unique visual flair.

xmark

Standard section flow limits novelty.

lightbulb

Incorporate interactive elements for distinctiveness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Familiar structure but cognitive load is high with many options.

Familiar structure but cognitive load is high with many options.

check

check

Search CTA is clearly visible above the fold.

Search CTA is clearly visible above the fold.

xmark

xmark

Menu choices overwhelm first-time visitors.

Menu choices overwhelm first-time visitors.

lightbulb

lightbulb

Streamline choices to reduce decision complexity.

Streamline choices to reduce decision complexity.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Familiar structure but cognitive load is high with many options.

check

Search CTA is clearly visible above the fold.

xmark

Menu choices overwhelm first-time visitors.

lightbulb

Streamline choices to reduce decision complexity.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Engaging brand voice, yet verbose and lacks direct value propositions.

Engaging brand voice, yet verbose and lacks direct value propositions.

check

check

Storytelling evokes brand emotion effectively.

Storytelling evokes brand emotion effectively.

xmark

xmark

Poetic copy lacks concise benefit statements.

Poetic copy lacks concise benefit statements.

lightbulb

lightbulb

Introduce punchy, action-oriented headlines.

Introduce punchy, action-oriented headlines.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Engaging brand voice, yet verbose and lacks direct value propositions.

check

Storytelling evokes brand emotion effectively.

xmark

Poetic copy lacks concise benefit statements.

lightbulb

Introduce punchy, action-oriented headlines.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant, minimalistic design with consistent color palette.

Elegant, minimalistic design with consistent color palette.

check

check

High-quality hero images create strong visual appeal.

High-quality hero images create strong visual appeal.

xmark

xmark

Limited typographic contrast reduces readability.

Limited typographic contrast reduces readability.

lightbulb

lightbulb

Enhance font hierarchy and contrast for clarity.

Enhance font hierarchy and contrast for clarity.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Elegant, minimalistic design with consistent color palette.

check

High-quality hero images create strong visual appeal.

xmark

Limited typographic contrast reduces readability.

lightbulb

Enhance font hierarchy and contrast for clarity.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Incorporate Social Proof

Incorporate Social Proof

Incorporate Social Proof

Show guest reviews, star ratings, or testimonials on landing to enhance trust and social validation.

Show guest reviews, star ratings, or testimonials on landing to enhance trust and social validation.

Important

Moderate fix

Add Scarcity Tactics

Add Scarcity Tactics

Add Scarcity Tactics

Introduce limited-time offers with countdown timers or 'rooms left' badges to create urgency.

Introduce limited-time offers with countdown timers or 'rooms left' badges to create urgency.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Consolidate menu items to highlight primary actions like booking and offers, reducing choice overload.

Consolidate menu items to highlight primary actions like booking and offers, reducing choice overload.

Suggestion

Easy fix

Refine UX Writing

Refine UX Writing

Refine UX Writing

Make headlines and CTAs concise, benefit-focused, improving scanability and action clarity.

Make headlines and CTAs concise, benefit-focused, improving scanability and action clarity.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025