Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
162
Website Rank
Visually rich global brand landing page lacking targeted hotel details; strong imagery but too much text and no direct booking focus.
D+
Conversion Qualification*
#
162
Website Rank
D+
Conversion Qualification*
Visually rich global brand landing page lacking targeted hotel details; strong imagery but too much text and no direct booking focus.
#
162
Website Rank
Visually rich global brand landing page lacking targeted hotel details; strong imagery but too much text and no direct booking focus.
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong imagery reinforces luxury branding.
Strong imagery reinforces luxury branding.
Strong imagery reinforces luxury branding.
circle-check
circle-check
Section headings guide users logically.
Section headings guide users logically.
Section headings guide users logically.
circle-check
circle-check
Prominent loyalty programme highlight.
Prominent loyalty programme highlight.
Prominent loyalty programme highlight.
circle-check
circle-check
Consistent color palette across site.
Consistent color palette across site.
Consistent color palette across site.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming navigation with too many links.
Overwhelming navigation with too many links.
Overwhelming navigation with too many links.
circle-exclamation
circle-exclamation
Excessive text blocks hinder quick scanning.
Excessive text blocks hinder quick scanning.
Excessive text blocks hinder quick scanning.
circle-exclamation
circle-exclamation
No visible room or rate details upfront.
No visible room or rate details upfront.
No visible room or rate details upfront.
circle-exclamation
circle-exclamation
Lacks social proof like reviews or testimonials.
Lacks social proof like reviews or testimonials.
Lacks social proof like reviews or testimonials.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout adapts cleanly but results in long scrolling.
Mobile layout adapts cleanly but results in long scrolling.
check
check
Sections stack neatly on smaller screens.
Sections stack neatly on smaller screens.
xmark
xmark
Mobile menu is cluttered with many links.
Mobile menu is cluttered with many links.
lightbulb
lightbulb
Prioritize key actions in mobile navigation.
Prioritize key actions in mobile navigation.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout adapts cleanly but results in long scrolling.
check
Sections stack neatly on smaller screens.
xmark
Mobile menu is cluttered with many links.
lightbulb
Prioritize key actions in mobile navigation.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic booking UI present but lacks urgency and trust builders.
Basic booking UI present but lacks urgency and trust builders.
check
check
Best Rate Guarantee link builds some confidence.
Best Rate Guarantee link builds some confidence.
xmark
xmark
No scarcity cues or client testimonials to drive bookings.
No scarcity cues or client testimonials to drive bookings.
lightbulb
lightbulb
Add dynamic scarcity and social proof to boost persuasion.
Add dynamic scarcity and social proof to boost persuasion.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic booking UI present but lacks urgency and trust builders.
check
Best Rate Guarantee link builds some confidence.
xmark
No scarcity cues or client testimonials to drive bookings.
lightbulb
Add dynamic scarcity and social proof to boost persuasion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Subtle brand touches but layout remains conventional.
Subtle brand touches but layout remains conventional.
check
check
Wave patterns add unique visual flair.
Wave patterns add unique visual flair.
xmark
xmark
Standard section flow limits novelty.
Standard section flow limits novelty.
lightbulb
lightbulb
Incorporate interactive elements for distinctiveness.
Incorporate interactive elements for distinctiveness.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Subtle brand touches but layout remains conventional.
check
Wave patterns add unique visual flair.
xmark
Standard section flow limits novelty.
lightbulb
Incorporate interactive elements for distinctiveness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Familiar structure but cognitive load is high with many options.
Familiar structure but cognitive load is high with many options.
check
check
Search CTA is clearly visible above the fold.
Search CTA is clearly visible above the fold.
xmark
xmark
Menu choices overwhelm first-time visitors.
Menu choices overwhelm first-time visitors.
lightbulb
lightbulb
Streamline choices to reduce decision complexity.
Streamline choices to reduce decision complexity.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Familiar structure but cognitive load is high with many options.
check
Search CTA is clearly visible above the fold.
xmark
Menu choices overwhelm first-time visitors.
lightbulb
Streamline choices to reduce decision complexity.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging brand voice, yet verbose and lacks direct value propositions.
Engaging brand voice, yet verbose and lacks direct value propositions.
check
check
Storytelling evokes brand emotion effectively.
Storytelling evokes brand emotion effectively.
xmark
xmark
Poetic copy lacks concise benefit statements.
Poetic copy lacks concise benefit statements.
lightbulb
lightbulb
Introduce punchy, action-oriented headlines.
Introduce punchy, action-oriented headlines.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging brand voice, yet verbose and lacks direct value propositions.
check
Storytelling evokes brand emotion effectively.
xmark
Poetic copy lacks concise benefit statements.
lightbulb
Introduce punchy, action-oriented headlines.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant, minimalistic design with consistent color palette.
Elegant, minimalistic design with consistent color palette.
check
check
High-quality hero images create strong visual appeal.
High-quality hero images create strong visual appeal.
xmark
xmark
Limited typographic contrast reduces readability.
Limited typographic contrast reduces readability.
lightbulb
lightbulb
Enhance font hierarchy and contrast for clarity.
Enhance font hierarchy and contrast for clarity.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant, minimalistic design with consistent color palette.
check
High-quality hero images create strong visual appeal.
xmark
Limited typographic contrast reduces readability.
lightbulb
Enhance font hierarchy and contrast for clarity.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Incorporate Social Proof
Incorporate Social Proof
Incorporate Social Proof
Show guest reviews, star ratings, or testimonials on landing to enhance trust and social validation.
Show guest reviews, star ratings, or testimonials on landing to enhance trust and social validation.
Important
Moderate fix
Add Scarcity Tactics
Add Scarcity Tactics
Add Scarcity Tactics
Introduce limited-time offers with countdown timers or 'rooms left' badges to create urgency.
Introduce limited-time offers with countdown timers or 'rooms left' badges to create urgency.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate menu items to highlight primary actions like booking and offers, reducing choice overload.
Consolidate menu items to highlight primary actions like booking and offers, reducing choice overload.
Suggestion
Easy fix
Refine UX Writing
Refine UX Writing
Refine UX Writing
Make headlines and CTAs concise, benefit-focused, improving scanability and action clarity.
Make headlines and CTAs concise, benefit-focused, improving scanability and action clarity.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025