Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
122
Website Rank
Brand landing page with vivid imagery; poetic copy promoting destinations and loyalty program; minimal direct booking prompts
B
Conversion Qualification*
#
122
Website Rank
B
Conversion Qualification*
Brand landing page with vivid imagery; poetic copy promoting destinations and loyalty program; minimal direct booking prompts
#
122
Website Rank
Brand landing page with vivid imagery; poetic copy promoting destinations and loyalty program; minimal direct booking prompts
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold hero image evokes resort luxury
Bold hero image evokes resort luxury
Bold hero image evokes resort luxury
circle-check
circle-check
Elegant typography enhances brand identity
Elegant typography enhances brand identity
Elegant typography enhances brand identity
circle-check
circle-check
Abundant white space creates a calm reading flow
Abundant white space creates a calm reading flow
Abundant white space creates a calm reading flow
circle-check
circle-check
Persistent navigation offers quick access to sections
Persistent navigation offers quick access to sections
Persistent navigation offers quick access to sections
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Copy heavy sections hinder quick scanning
Copy heavy sections hinder quick scanning
Copy heavy sections hinder quick scanning
circle-exclamation
circle-exclamation
No user reviews reduces credibility
No user reviews reduces credibility
No user reviews reduces credibility
circle-exclamation
circle-exclamation
Primary booking CTA is not prominent enough
Primary booking CTA is not prominent enough
Primary booking CTA is not prominent enough
circle-exclamation
circle-exclamation
Offers lacks clear detail on discounts and dates
Offers lacks clear detail on discounts and dates
Offers lacks clear detail on discounts and dates
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across breakpoints but some text blocks become too compressed
Layout adapts across breakpoints but some text blocks become too compressed
check
check
Navigation menu collapses well into mobile friendly format
Navigation menu collapses well into mobile friendly format
xmark
xmark
Body text size shrinks too much on smaller screens
Body text size shrinks too much on smaller screens
lightbulb
lightbulb
Adjust line height and font size for mobile readability
Adjust line height and font size for mobile readability
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across breakpoints but some text blocks become too compressed
check
Navigation menu collapses well into mobile friendly format
xmark
Body text size shrinks too much on smaller screens
lightbulb
Adjust line height and font size for mobile readability
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of urgency or social proof; loyalty program promoted
Limited use of urgency or social proof; loyalty program promoted
check
check
Loyalty program callout encourages membership
Loyalty program callout encourages membership
xmark
xmark
No scarcity messaging or limited time offers
No scarcity messaging or limited time offers
lightbulb
lightbulb
Add countdown timers to promotions to drive urgency
Add countdown timers to promotions to drive urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of urgency or social proof; loyalty program promoted
check
Loyalty program callout encourages membership
xmark
No scarcity messaging or limited time offers
lightbulb
Add countdown timers to promotions to drive urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Creative copy and imagery showcase brand personality but follow common luxury travel tropes
Creative copy and imagery showcase brand personality but follow common luxury travel tropes
check
check
Poetic headlines differentiate the brand voice
Poetic headlines differentiate the brand voice
xmark
xmark
Visual patterns repeat and feel predictable
Visual patterns repeat and feel predictable
lightbulb
lightbulb
Introduce interactive elements to surprise returning users
Introduce interactive elements to surprise returning users
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Creative copy and imagery showcase brand personality but follow common luxury travel tropes
check
Poetic headlines differentiate the brand voice
xmark
Visual patterns repeat and feel predictable
lightbulb
Introduce interactive elements to surprise returning users
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and content flow are logical but decision options feel overwhelming
Navigation and content flow are logical but decision options feel overwhelming
check
check
Dropdown menus offer direct links to key categories
Dropdown menus offer direct links to key categories
xmark
xmark
Excessive menu items increase decision time
Excessive menu items increase decision time
lightbulb
lightbulb
Streamline menu items to reduce choice overload
Streamline menu items to reduce choice overload
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and content flow are logical but decision options feel overwhelming
check
Dropdown menus offer direct links to key categories
xmark
Excessive menu items increase decision time
lightbulb
Streamline menu items to reduce choice overload
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is engaging and on brand but overly verbose in places
Copy is engaging and on brand but overly verbose in places
check
check
Brand voice is consistent and inviting
Brand voice is consistent and inviting
xmark
xmark
Long paragraphs lack scannable headings
Long paragraphs lack scannable headings
lightbulb
lightbulb
Break copy into shorter paragraphs with clear subheads
Break copy into shorter paragraphs with clear subheads
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is engaging and on brand but overly verbose in places
check
Brand voice is consistent and inviting
xmark
Long paragraphs lack scannable headings
lightbulb
Break copy into shorter paragraphs with clear subheads
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visual style is refined and consistent with brand aesthetics
Visual style is refined and consistent with brand aesthetics
check
check
High quality images and elegant fonts create a premium atmosphere
High quality images and elegant fonts create a premium atmosphere
xmark
xmark
Occasional text overlays on images reduce readability
Occasional text overlays on images reduce readability
lightbulb
lightbulb
Ensure text contrast on hero images for better legibility
Ensure text contrast on hero images for better legibility
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visual style is refined and consistent with brand aesthetics
check
High quality images and elegant fonts create a premium atmosphere
xmark
Occasional text overlays on images reduce readability
lightbulb
Ensure text contrast on hero images for better legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance CTA Prominence
Enhance CTA Prominence
Enhance CTA Prominence
Increase primary booking button visibility by using contrasting color and fixed position during scroll
Increase primary booking button visibility by using contrasting color and fixed position during scroll
Important
Moderate fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Add guest reviews or testimonial section with star ratings to build trust and reduce hesitation
Add guest reviews or testimonial section with star ratings to build trust and reduce hesitation
Suggestion
Easy fix
Optimize Mobile Readability
Optimize Mobile Readability
Optimize Mobile Readability
Adjust font size line height and spacing on mobile to improve scannability of body copy
Adjust font size line height and spacing on mobile to improve scannability of body copy
Suggestion
Moderate fix
Simplify Navigation Menu
Simplify Navigation Menu
Simplify Navigation Menu
Reduce number of top level menu items and group related links under clear categories
Reduce number of top level menu items and group related links under clear categories
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025