Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
118
Website Rank
Makeready showcases its hospitality brand management expertise with a minimalist design, city portfolio grid, and newsletter signup form.
C+
Conversion Qualification*
#
118
Website Rank
C+
Conversion Qualification*
Makeready showcases its hospitality brand management expertise with a minimalist design, city portfolio grid, and newsletter signup form.
#
118
Website Rank
Makeready showcases its hospitality brand management expertise with a minimalist design, city portfolio grid, and newsletter signup form.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
85
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
85
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong sketch-style visuals enforce cohesive brand identity
Strong sketch-style visuals enforce cohesive brand identity
Strong sketch-style visuals enforce cohesive brand identity
circle-check
circle-check
Clear primary message on brand purpose
Clear primary message on brand purpose
Clear primary message on brand purpose
circle-check
circle-check
Distinct navigation for core offerings
Distinct navigation for core offerings
Distinct navigation for core offerings
circle-check
circle-check
Prominent newsletter signup near footer
Prominent newsletter signup near footer
Prominent newsletter signup near footer
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Newsletter form fields lack visible labels
Newsletter form fields lack visible labels
Newsletter form fields lack visible labels
circle-exclamation
circle-exclamation
CTA 'Take a closer look' unclear as a clickable element
CTA 'Take a closer look' unclear as a clickable element
CTA 'Take a closer look' unclear as a clickable element
circle-exclamation
circle-exclamation
Hero nav links low contrast against background image
Hero nav links low contrast against background image
Hero nav links low contrast against background image
circle-exclamation
circle-exclamation
No social proof or testimonials to build trust
No social proof or testimonials to build trust
No social proof or testimonials to build trust
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout shifts to stacked sections and hamburger menu on mobile
Layout shifts to stacked sections and hamburger menu on mobile
check
check
Hamburger menu keeps header uncluttered on mobile
Hamburger menu keeps header uncluttered on mobile
xmark
xmark
Buttons shrink on small screens, may be hard to tap
Buttons shrink on small screens, may be hard to tap
lightbulb
lightbulb
Optimize touch target sizes and spacing on mobile
Optimize touch target sizes and spacing on mobile
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout shifts to stacked sections and hamburger menu on mobile
check
Hamburger menu keeps header uncluttered on mobile
xmark
Buttons shrink on small screens, may be hard to tap
lightbulb
Optimize touch target sizes and spacing on mobile
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited persuasion tactics; lacks social proof and urgency cues
Limited persuasion tactics; lacks social proof and urgency cues
check
check
Clear brand statement provides foundational trust
Clear brand statement provides foundational trust
xmark
xmark
No scarcity messages or testimonials to drive action
No scarcity messages or testimonials to drive action
lightbulb
lightbulb
Add customer quotes and limited-time offers to boost conversions
Add customer quotes and limited-time offers to boost conversions
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited persuasion tactics; lacks social proof and urgency cues
check
Clear brand statement provides foundational trust
xmark
No scarcity messages or testimonials to drive action
lightbulb
Add customer quotes and limited-time offers to boost conversions
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique sketch visuals and minimalist approach stand out
Unique sketch visuals and minimalist approach stand out
check
check
Illustrations lend a handcrafted, authentic feel
Illustrations lend a handcrafted, authentic feel
xmark
xmark
Sketch style repeated without variation feels monotonous
Sketch style repeated without variation feels monotonous
lightbulb
lightbulb
Incorporate varied visual treatments to maintain interest
Incorporate varied visual treatments to maintain interest
Great
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique sketch visuals and minimalist approach stand out
check
Illustrations lend a handcrafted, authentic feel
xmark
Sketch style repeated without variation feels monotonous
lightbulb
Incorporate varied visual treatments to maintain interest
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Straightforward flow but CTAs and navigation need clearer cues
Straightforward flow but CTAs and navigation need clearer cues
check
check
Clear segmentation of hotels, restaurants, retail sections
Clear segmentation of hotels, restaurants, retail sections
xmark
xmark
Ambiguous 'Take a closer look' lacks interactivity cues
Ambiguous 'Take a closer look' lacks interactivity cues
lightbulb
lightbulb
Make CTAs visually distinctive and descriptive
Make CTAs visually distinctive and descriptive
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Straightforward flow but CTAs and navigation need clearer cues
check
Clear segmentation of hotels, restaurants, retail sections
xmark
Ambiguous 'Take a closer look' lacks interactivity cues
lightbulb
Make CTAs visually distinctive and descriptive
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headlines but body copy is generic and CTA text too vague
Concise headlines but body copy is generic and CTA text too vague
check
check
Strong headline communicates core business succinctly
Strong headline communicates core business succinctly
xmark
xmark
Generic copy lacks emotional engagement or storytelling
Generic copy lacks emotional engagement or storytelling
lightbulb
lightbulb
Refine copy to include customer-focused benefits and stories
Refine copy to include customer-focused benefits and stories
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headlines but body copy is generic and CTA text too vague
check
Strong headline communicates core business succinctly
xmark
Generic copy lacks emotional engagement or storytelling
lightbulb
Refine copy to include customer-focused benefits and stories
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist sketch design creates a refined, consistent brand look
Minimalist sketch design creates a refined, consistent brand look
check
check
Monochrome sketches reinforce brand identity
Monochrome sketches reinforce brand identity
xmark
xmark
Limited color palette reduces visual hierarchy
Limited color palette reduces visual hierarchy
lightbulb
lightbulb
Introduce accent colors to guide user attention
Introduce accent colors to guide user attention
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Minimalist sketch design creates a refined, consistent brand look
check
Monochrome sketches reinforce brand identity
xmark
Limited color palette reduces visual hierarchy
lightbulb
Introduce accent colors to guide user attention
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Clarify CTAs
Clarify CTAs
Clarify CTAs
Update 'Take a closer look' to a distinct button and ensure clear hover states so users know it's clickable
Update 'Take a closer look' to a distinct button and ensure clear hover states so users know it's clickable
Important
Easy fix
Optimize Mobile Touch Targets
Optimize Mobile Touch Targets
Optimize Mobile Touch Targets
Increase button and form input sizes on mobile view to meet recommended touch target dimensions for easier tapping
Increase button and form input sizes on mobile view to meet recommended touch target dimensions for easier tapping
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Integrate testimonials or partner logos to build credibility and encourage trust among potential clients
Integrate testimonials or partner logos to build credibility and encourage trust among potential clients
Suggestion
Moderate fix
Add Accent Colors
Add Accent Colors
Add Accent Colors
Incorporate a selective accent color throughout CTAs or section dividers to improve hierarchy and guide user focus
Incorporate a selective accent color throughout CTAs or section dividers to improve hierarchy and guide user focus
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025