Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
125
Website Rank
Makeready landing page uses elegant monochrome imagery and hand drawn location sketches to showcase hotel restaurant and retail services. Page culminates in a newsletter signup form.
B
Conversion Qualification*
#
125
Website Rank
B
Conversion Qualification*
Makeready landing page uses elegant monochrome imagery and hand drawn location sketches to showcase hotel restaurant and retail services. Page culminates in a newsletter signup form.
#
125
Website Rank
Makeready landing page uses elegant monochrome imagery and hand drawn location sketches to showcase hotel restaurant and retail services. Page culminates in a newsletter signup form.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold hero typography ensures strong brand identity.
Bold hero typography ensures strong brand identity.
Bold hero typography ensures strong brand identity.
circle-check
circle-check
Unique sketch illustrations personalize local presence.
Unique sketch illustrations personalize local presence.
Unique sketch illustrations personalize local presence.
circle-check
circle-check
Consistent spacing creates an airy layout.
Consistent spacing creates an airy layout.
Consistent spacing creates an airy layout.
circle-check
circle-check
Intuitive section order leads user exploration.
Intuitive section order leads user exploration.
Intuitive section order leads user exploration.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
CTA buttons have low contrast and blend into background.
CTA buttons have low contrast and blend into background.
CTA buttons have low contrast and blend into background.
circle-exclamation
circle-exclamation
Newsletter form fields lack clear label association.
Newsletter form fields lack clear label association.
Newsletter form fields lack clear label association.
circle-exclamation
circle-exclamation
Mobile nav icon is small and hard to tap accurately.
Mobile nav icon is small and hard to tap accurately.
Mobile nav icon is small and hard to tap accurately.
circle-exclamation
circle-exclamation
Missing social proof reduces credibility and trust.
Missing social proof reduces credibility and trust.
Missing social proof reduces credibility and trust.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across desktop tablet and mobile breakpoints. Nav collapses responsively but CTAs shrink too much.
Layout adapts across desktop tablet and mobile breakpoints. Nav collapses responsively but CTAs shrink too much.
check
check
Mobile layout stacks content vertically for easy scrolling.
Mobile layout stacks content vertically for easy scrolling.
xmark
xmark
Secondary CTAs become too small on smaller screens.
Secondary CTAs become too small on smaller screens.
lightbulb
lightbulb
Enlarge touch targets on mobile for better accessibility.
Enlarge touch targets on mobile for better accessibility.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across desktop tablet and mobile breakpoints. Nav collapses responsively but CTAs shrink too much.
check
Mobile layout stacks content vertically for easy scrolling.
xmark
Secondary CTAs become too small on smaller screens.
lightbulb
Enlarge touch targets on mobile for better accessibility.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of urgency scarcity or testimonials. CTA prompts lack persuasive framing.
Limited use of urgency scarcity or testimonials. CTA prompts lack persuasive framing.
check
check
Clear CTAs are present for core offerings.
Clear CTAs are present for core offerings.
xmark
xmark
No social proof like reviews or client logos.
No social proof like reviews or client logos.
lightbulb
lightbulb
Integrate user testimonials to build credibility.
Integrate user testimonials to build credibility.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of urgency scarcity or testimonials. CTA prompts lack persuasive framing.
check
Clear CTAs are present for core offerings.
xmark
No social proof like reviews or client logos.
lightbulb
Integrate user testimonials to build credibility.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Use of hand drawn sketches for locations feels fresh and bespoke. Overall layout still follows common homepage patterns.
Use of hand drawn sketches for locations feels fresh and bespoke. Overall layout still follows common homepage patterns.
check
check
Hand drawn imagery differentiates the brand.
Hand drawn imagery differentiates the brand.
xmark
xmark
Overall structure remains a conventional layout.
Overall structure remains a conventional layout.
lightbulb
lightbulb
Experiment with interactive hover states on sketches.
Experiment with interactive hover states on sketches.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Use of hand drawn sketches for locations feels fresh and bespoke. Overall layout still follows common homepage patterns.
check
Hand drawn imagery differentiates the brand.
xmark
Overall structure remains a conventional layout.
lightbulb
Experiment with interactive hover states on sketches.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear hierarchy guides users from intro to location sections. However ambiguous CTAs may confuse action steps.
Clear hierarchy guides users from intro to location sections. However ambiguous CTAs may confuse action steps.
check
check
Visual grouping of locations aids quick scanning.
Visual grouping of locations aids quick scanning.
xmark
xmark
Primary CTAs labeled generically with BACK and SUBMIT.
Primary CTAs labeled generically with BACK and SUBMIT.
lightbulb
lightbulb
Use descriptive CTA labels to clarify user actions.
Use descriptive CTA labels to clarify user actions.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear hierarchy guides users from intro to location sections. However ambiguous CTAs may confuse action steps.
check
Visual grouping of locations aids quick scanning.
xmark
Primary CTAs labeled generically with BACK and SUBMIT.
lightbulb
Use descriptive CTA labels to clarify user actions.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headline explains core service. Supplemental copy feels generic and lacks emotive triggers.
Concise headline explains core service. Supplemental copy feels generic and lacks emotive triggers.
check
check
Headline communicates service offering effectively.
Headline communicates service offering effectively.
xmark
xmark
Body copy is lengthy and lacks bullet points.
Body copy is lengthy and lacks bullet points.
lightbulb
lightbulb
Trim text and use bullets to highlight key benefits.
Trim text and use bullets to highlight key benefits.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headline explains core service. Supplemental copy feels generic and lacks emotive triggers.
check
Headline communicates service offering effectively.
xmark
Body copy is lengthy and lacks bullet points.
lightbulb
Trim text and use bullets to highlight key benefits.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Sophisticated monochrome palette and elegant typography create a refined look. Low contrast on interactive elements undermines clarity.
Sophisticated monochrome palette and elegant typography create a refined look. Low contrast on interactive elements undermines clarity.
check
check
Sketch style illustrations provide unique visual appeal.
Sketch style illustrations provide unique visual appeal.
xmark
xmark
Thin font weights reduce legibility against light backgrounds.
Thin font weights reduce legibility against light backgrounds.
lightbulb
lightbulb
Increase contrast for interactive elements to improve clarity.
Increase contrast for interactive elements to improve clarity.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Sophisticated monochrome palette and elegant typography create a refined look. Low contrast on interactive elements undermines clarity.
check
Sketch style illustrations provide unique visual appeal.
xmark
Thin font weights reduce legibility against light backgrounds.
lightbulb
Increase contrast for interactive elements to improve clarity.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance CTA Contrast
Enhance CTA Contrast
Enhance CTA Contrast
Boost button and link contrast against background to improve visibility and accessibility.
Boost button and link contrast against background to improve visibility and accessibility.
Important
Easy fix
Improve Mobile Touch Targets
Improve Mobile Touch Targets
Improve Mobile Touch Targets
Increase padding and size of buttons and nav icons on mobile devices to ease tapping.
Increase padding and size of buttons and nav icons on mobile devices to ease tapping.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate testimonials or client logos to reinforce trust and showcase credibility.
Incorporate testimonials or client logos to reinforce trust and showcase credibility.
Suggestion
Moderate fix
Interactive Location Map
Interactive Location Map
Interactive Location Map
Replace static location sketches with interactive map allowing users to click for details.
Replace static location sketches with interactive map allowing users to click for details.
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025