Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

118

Website Rank

Makeready showcases its hospitality brand management expertise with a minimalist design, city portfolio grid, and newsletter signup form.

C+

Conversion Qualification*

#

118

Website Rank

C+

Conversion Qualification*

Makeready showcases its hospitality brand management expertise with a minimalist design, city portfolio grid, and newsletter signup form.

#

118

Website Rank

Makeready showcases its hospitality brand management expertise with a minimalist design, city portfolio grid, and newsletter signup form.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong sketch-style visuals enforce cohesive brand identity

Strong sketch-style visuals enforce cohesive brand identity

Strong sketch-style visuals enforce cohesive brand identity

circle-check

circle-check

Clear primary message on brand purpose

Clear primary message on brand purpose

Clear primary message on brand purpose

circle-check

circle-check

Distinct navigation for core offerings

Distinct navigation for core offerings

Distinct navigation for core offerings

circle-check

circle-check

Prominent newsletter signup near footer

Prominent newsletter signup near footer

Prominent newsletter signup near footer

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Newsletter form fields lack visible labels

Newsletter form fields lack visible labels

Newsletter form fields lack visible labels

circle-exclamation

circle-exclamation

CTA 'Take a closer look' unclear as a clickable element

CTA 'Take a closer look' unclear as a clickable element

CTA 'Take a closer look' unclear as a clickable element

circle-exclamation

circle-exclamation

Hero nav links low contrast against background image

Hero nav links low contrast against background image

Hero nav links low contrast against background image

circle-exclamation

circle-exclamation

No social proof or testimonials to build trust

No social proof or testimonials to build trust

No social proof or testimonials to build trust

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout shifts to stacked sections and hamburger menu on mobile

Layout shifts to stacked sections and hamburger menu on mobile

check

check

Hamburger menu keeps header uncluttered on mobile

Hamburger menu keeps header uncluttered on mobile

xmark

xmark

Buttons shrink on small screens, may be hard to tap

Buttons shrink on small screens, may be hard to tap

lightbulb

lightbulb

Optimize touch target sizes and spacing on mobile

Optimize touch target sizes and spacing on mobile

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout shifts to stacked sections and hamburger menu on mobile

check

Hamburger menu keeps header uncluttered on mobile

xmark

Buttons shrink on small screens, may be hard to tap

lightbulb

Optimize touch target sizes and spacing on mobile

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited persuasion tactics; lacks social proof and urgency cues

Limited persuasion tactics; lacks social proof and urgency cues

check

check

Clear brand statement provides foundational trust

Clear brand statement provides foundational trust

xmark

xmark

No scarcity messages or testimonials to drive action

No scarcity messages or testimonials to drive action

lightbulb

lightbulb

Add customer quotes and limited-time offers to boost conversions

Add customer quotes and limited-time offers to boost conversions

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited persuasion tactics; lacks social proof and urgency cues

check

Clear brand statement provides foundational trust

xmark

No scarcity messages or testimonials to drive action

lightbulb

Add customer quotes and limited-time offers to boost conversions

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

85

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique sketch visuals and minimalist approach stand out

Unique sketch visuals and minimalist approach stand out

check

check

Illustrations lend a handcrafted, authentic feel

Illustrations lend a handcrafted, authentic feel

xmark

xmark

Sketch style repeated without variation feels monotonous

Sketch style repeated without variation feels monotonous

lightbulb

lightbulb

Incorporate varied visual treatments to maintain interest

Incorporate varied visual treatments to maintain interest

Great

Keep it up!

sparkles

Originality & Creativity

85

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique sketch visuals and minimalist approach stand out

check

Illustrations lend a handcrafted, authentic feel

xmark

Sketch style repeated without variation feels monotonous

lightbulb

Incorporate varied visual treatments to maintain interest

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Straightforward flow but CTAs and navigation need clearer cues

Straightforward flow but CTAs and navigation need clearer cues

check

check

Clear segmentation of hotels, restaurants, retail sections

Clear segmentation of hotels, restaurants, retail sections

xmark

xmark

Ambiguous 'Take a closer look' lacks interactivity cues

Ambiguous 'Take a closer look' lacks interactivity cues

lightbulb

lightbulb

Make CTAs visually distinctive and descriptive

Make CTAs visually distinctive and descriptive

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Straightforward flow but CTAs and navigation need clearer cues

check

Clear segmentation of hotels, restaurants, retail sections

xmark

Ambiguous 'Take a closer look' lacks interactivity cues

lightbulb

Make CTAs visually distinctive and descriptive

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headlines but body copy is generic and CTA text too vague

Concise headlines but body copy is generic and CTA text too vague

check

check

Strong headline communicates core business succinctly

Strong headline communicates core business succinctly

xmark

xmark

Generic copy lacks emotional engagement or storytelling

Generic copy lacks emotional engagement or storytelling

lightbulb

lightbulb

Refine copy to include customer-focused benefits and stories

Refine copy to include customer-focused benefits and stories

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headlines but body copy is generic and CTA text too vague

check

Strong headline communicates core business succinctly

xmark

Generic copy lacks emotional engagement or storytelling

lightbulb

Refine copy to include customer-focused benefits and stories

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Minimalist sketch design creates a refined, consistent brand look

Minimalist sketch design creates a refined, consistent brand look

check

check

Monochrome sketches reinforce brand identity

Monochrome sketches reinforce brand identity

xmark

xmark

Limited color palette reduces visual hierarchy

Limited color palette reduces visual hierarchy

lightbulb

lightbulb

Introduce accent colors to guide user attention

Introduce accent colors to guide user attention

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Minimalist sketch design creates a refined, consistent brand look

check

Monochrome sketches reinforce brand identity

xmark

Limited color palette reduces visual hierarchy

lightbulb

Introduce accent colors to guide user attention

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Clarify CTAs

Clarify CTAs

Clarify CTAs

Update 'Take a closer look' to a distinct button and ensure clear hover states so users know it's clickable

Update 'Take a closer look' to a distinct button and ensure clear hover states so users know it's clickable

Important

Easy fix

Optimize Mobile Touch Targets

Optimize Mobile Touch Targets

Optimize Mobile Touch Targets

Increase button and form input sizes on mobile view to meet recommended touch target dimensions for easier tapping

Increase button and form input sizes on mobile view to meet recommended touch target dimensions for easier tapping

Suggestion

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Integrate testimonials or partner logos to build credibility and encourage trust among potential clients

Integrate testimonials or partner logos to build credibility and encourage trust among potential clients

Suggestion

Moderate fix

Add Accent Colors

Add Accent Colors

Add Accent Colors

Incorporate a selective accent color throughout CTAs or section dividers to improve hierarchy and guide user focus

Incorporate a selective accent color throughout CTAs or section dividers to improve hierarchy and guide user focus

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025