Welcome,
Welcome,
MAKEREADY
MAKEREADY
MAKEREADY
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
118
118
out of 183 websites
out of 183 websites
71
71
71
/100
/100
/100
You ranked
out of 183 websites
118
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Hamburger menu keeps header uncluttered on mobile
Hamburger menu keeps header uncluttered on mobile
Hamburger menu keeps header uncluttered on mobile
xmark
xmark
What you can improve
Buttons shrink on small screens, may be hard to tap
Buttons shrink on small screens, may be hard to tap
Buttons shrink on small screens, may be hard to tap
lightbulb
lightbulb
Quick insight
Optimize touch target sizes and spacing on mobile
Optimize touch target sizes and spacing on mobile
Optimize touch target sizes and spacing on mobile
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Clear brand statement provides foundational trust
Clear brand statement provides foundational trust
Clear brand statement provides foundational trust
xmark
xmark
What you can improve
No scarcity messages or testimonials to drive action
No scarcity messages or testimonials to drive action
No scarcity messages or testimonials to drive action
lightbulb
lightbulb
Quick insight
Add customer quotes and limited-time offers to boost conversions
Add customer quotes and limited-time offers to boost conversions
Add customer quotes and limited-time offers to boost conversions
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Clear segmentation of hotels, restaurants, retail sections
Clear segmentation of hotels, restaurants, retail sections
Clear segmentation of hotels, restaurants, retail sections
xmark
xmark
What you can improve
Ambiguous 'Take a closer look' lacks interactivity cues
Ambiguous 'Take a closer look' lacks interactivity cues
Ambiguous 'Take a closer look' lacks interactivity cues
lightbulb
lightbulb
Quick insight
Make CTAs visually distinctive and descriptive
Make CTAs visually distinctive and descriptive
Make CTAs visually distinctive and descriptive
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Strong headline communicates core business succinctly
Strong headline communicates core business succinctly
Strong headline communicates core business succinctly
xmark
xmark
What you can improve
Generic copy lacks emotional engagement or storytelling
Generic copy lacks emotional engagement or storytelling
Generic copy lacks emotional engagement or storytelling
lightbulb
lightbulb
Quick insight
Refine copy to include customer-focused benefits and stories
Refine copy to include customer-focused benefits and stories
Refine copy to include customer-focused benefits and stories
Good
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Monochrome sketches reinforce brand identity
Monochrome sketches reinforce brand identity
Monochrome sketches reinforce brand identity
xmark
xmark
What you can improve
Limited color palette reduces visual hierarchy
Limited color palette reduces visual hierarchy
Limited color palette reduces visual hierarchy
lightbulb
lightbulb
Quick insight
Introduce accent colors to guide user attention
Introduce accent colors to guide user attention
Introduce accent colors to guide user attention
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
85
85
85
/100
/100
/100
check
check
What you nailed
Illustrations lend a handcrafted, authentic feel
Illustrations lend a handcrafted, authentic feel
Illustrations lend a handcrafted, authentic feel
xmark
xmark
What you can improve
Sketch style repeated without variation feels monotonous
Sketch style repeated without variation feels monotonous
Sketch style repeated without variation feels monotonous
lightbulb
lightbulb
Quick insight
Incorporate varied visual treatments to maintain interest
Incorporate varied visual treatments to maintain interest
Incorporate varied visual treatments to maintain interest
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Clarify CTAs
Update 'Take a closer look' to a distinct button and ensure clear hover states so users know it's clickable
Important
Easy fix
Optimize Mobile Touch Targets
Increase button and form input sizes on mobile view to meet recommended touch target dimensions for easier tapping
Important
Easy fix
Clarify CTAs
Update 'Take a closer look' to a distinct button and ensure clear hover states so users know it's clickable
Important
Easy fix
Optimize Mobile Touch Targets
Increase button and form input sizes on mobile view to meet recommended touch target dimensions for easier tapping
Suggestion
Moderate fix
Add Social Proof
Integrate testimonials or partner logos to build credibility and encourage trust among potential clients
Suggestion
Moderate fix
Add Accent Colors
Incorporate a selective accent color throughout CTAs or section dividers to improve hierarchy and guide user focus
Suggestion
Moderate fix
Add Social Proof
Integrate testimonials or partner logos to build credibility and encourage trust among potential clients
Suggestion
Moderate fix
Add Accent Colors
Incorporate a selective accent color throughout CTAs or section dividers to improve hierarchy and guide user focus
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025