Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
86
Website Rank
Mandalay Bay’s homepage features a bold hero with booking widget, carousels for events, offers, rooms and experiences, plus a comprehensive footer. The design is polished but navigation and social proof could be optimized.
C+
Conversion Qualification*
#
86
Website Rank
C+
Conversion Qualification*
Mandalay Bay’s homepage features a bold hero with booking widget, carousels for events, offers, rooms and experiences, plus a comprehensive footer. The design is polished but navigation and social proof could be optimized.
#
86
Website Rank
Mandalay Bay’s homepage features a bold hero with booking widget, carousels for events, offers, rooms and experiences, plus a comprehensive footer. The design is polished but navigation and social proof could be optimized.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Prominent booking widget immediately draws user attention.
Prominent booking widget immediately draws user attention.
Prominent booking widget immediately draws user attention.
circle-check
circle-check
High-quality imagery enhances the premium feel.
High-quality imagery enhances the premium feel.
High-quality imagery enhances the premium feel.
circle-check
circle-check
Content segmented into clear sections with headings.
Content segmented into clear sections with headings.
Content segmented into clear sections with headings.
circle-check
circle-check
Accessibility features like skip links are present.
Accessibility features like skip links are present.
Accessibility features like skip links are present.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Header navigation is overloaded with too many links.
Header navigation is overloaded with too many links.
Header navigation is overloaded with too many links.
circle-exclamation
circle-exclamation
Lack of customer reviews or testimonials for trust-building.
Lack of customer reviews or testimonials for trust-building.
Lack of customer reviews or testimonials for trust-building.
circle-exclamation
circle-exclamation
No visible pricing or rate guarantees above the fold.
No visible pricing or rate guarantees above the fold.
No visible pricing or rate guarantees above the fold.
circle-exclamation
circle-exclamation
Footer is dense and could overwhelm users.
Footer is dense and could overwhelm users.
Footer is dense and could overwhelm users.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts maintain structure but mobile nav is bulky.
Responsive layouts maintain structure but mobile nav is bulky.
check
check
Booking widget adapts neatly across screen sizes.
Booking widget adapts neatly across screen sizes.
xmark
xmark
Footer links collapse poorly on smaller screens.
Footer links collapse poorly on smaller screens.
lightbulb
lightbulb
Streamline mobile nav to reduce excessive scrolling.
Streamline mobile nav to reduce excessive scrolling.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts maintain structure but mobile nav is bulky.
check
Booking widget adapts neatly across screen sizes.
xmark
Footer links collapse poorly on smaller screens.
lightbulb
Streamline mobile nav to reduce excessive scrolling.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic promos present but missing scarcity and social proof.
Basic promos present but missing scarcity and social proof.
check
check
Membership benefits are highlighted to drive loyalty.
Membership benefits are highlighted to drive loyalty.
xmark
xmark
No urgency messaging to encourage immediate bookings.
No urgency messaging to encourage immediate bookings.
lightbulb
lightbulb
Incorporate countdowns and limited availability cues.
Incorporate countdowns and limited availability cues.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic promos present but missing scarcity and social proof.
check
Membership benefits are highlighted to drive loyalty.
xmark
No urgency messaging to encourage immediate bookings.
lightbulb
Incorporate countdowns and limited availability cues.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hospitality design with limited unique flair.
Standard hospitality design with limited unique flair.
check
check
Modular carousels provide engaging layout variety.
Modular carousels provide engaging layout variety.
xmark
xmark
Visual style is similar to other properties, low differentiation.
Visual style is similar to other properties, low differentiation.
lightbulb
lightbulb
Introduce interactive elements to stand out.
Introduce interactive elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hospitality design with limited unique flair.
check
Modular carousels provide engaging layout variety.
xmark
Visual style is similar to other properties, low differentiation.
lightbulb
Introduce interactive elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Well-organized sections but too many choices create overload.
Well-organized sections but too many choices create overload.
check
check
Carousels break content into digestible chunks.
Carousels break content into digestible chunks.
xmark
xmark
Excess primary options in header increase decision fatigue.
Excess primary options in header increase decision fatigue.
lightbulb
lightbulb
Prioritize key nav items and move others into a menu.
Prioritize key nav items and move others into a menu.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Well-organized sections but too many choices create overload.
check
Carousels break content into digestible chunks.
xmark
Excess primary options in header increase decision fatigue.
lightbulb
Prioritize key nav items and move others into a menu.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear labels but CTA language lacks persuasive flair.
Clear labels but CTA language lacks persuasive flair.
check
check
Button copy like 'Find rooms' is straightforward and actionable.
Button copy like 'Find rooms' is straightforward and actionable.
xmark
xmark
Offer cards lack descriptive value propositions.
Offer cards lack descriptive value propositions.
lightbulb
lightbulb
Add brief benefit statements to offer cards for clarity.
Add brief benefit statements to offer cards for clarity.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear labels but CTA language lacks persuasive flair.
check
Button copy like 'Find rooms' is straightforward and actionable.
xmark
Offer cards lack descriptive value propositions.
lightbulb
Add brief benefit statements to offer cards for clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, professional design with consistent branding.
Clean, professional design with consistent branding.
check
check
Quality imagery and typography create a premium look.
Quality imagery and typography create a premium look.
xmark
xmark
Hero section feels too dark and lacks vibrancy.
Hero section feels too dark and lacks vibrancy.
lightbulb
lightbulb
Brighten the hero background to make it more inviting.
Brighten the hero background to make it more inviting.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean, professional design with consistent branding.
check
Quality imagery and typography create a premium look.
xmark
Hero section feels too dark and lacks vibrancy.
lightbulb
Brighten the hero background to make it more inviting.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation Menu
Simplify Navigation Menu
Simplify Navigation Menu
Consolidate less critical links into a 'More' dropdown to reduce clutter and cognitive load.
Consolidate less critical links into a 'More' dropdown to reduce clutter and cognitive load.
Important
Easy fix
Display Room Availability
Display Room Availability
Display Room Availability
Add messaging like 'Only 2 rooms left at this rate' on room cards to create urgency.
Add messaging like 'Only 2 rooms left at this rate' on room cards to create urgency.
Suggestion
Moderate fix
Add Customer Testimonials
Add Customer Testimonials
Add Customer Testimonials
Showcase guest reviews and star ratings on the homepage to build trust and credibility.
Showcase guest reviews and star ratings on the homepage to build trust and credibility.
Suggestion
Easy fix
Enhance Offer Descriptions
Enhance Offer Descriptions
Enhance Offer Descriptions
Include short benefit statements on each offer card to better communicate value and boost engagement.
Include short benefit statements on each offer card to better communicate value and boost engagement.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025