Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A
Conversion Qualification*
#
4
Website Rank
Luxurious and immersive homepage featuring distinct Stay, Dine, Wellness, and Explore sections with high-impact imagery and clear CTAs guiding users.
A
Conversion Qualification*
#
4
Website Rank
A
Conversion Qualification*
Luxurious and immersive homepage featuring distinct Stay, Dine, Wellness, and Explore sections with high-impact imagery and clear CTAs guiding users.
#
4
Website Rank
Luxurious and immersive homepage featuring distinct Stay, Dine, Wellness, and Explore sections with high-impact imagery and clear CTAs guiding users.
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
88
88
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
90
90
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image is visually stunning.
Hero image is visually stunning.
Hero image is visually stunning.
circle-check
circle-check
Clear sectioning makes navigation intuitive.
Clear sectioning makes navigation intuitive.
Clear sectioning makes navigation intuitive.
circle-check
circle-check
Consistent visual language across sections.
Consistent visual language across sections.
Consistent visual language across sections.
circle-check
circle-check
Prominent, action-oriented CTAs encourage clicks.
Prominent, action-oriented CTAs encourage clicks.
Prominent, action-oriented CTAs encourage clicks.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie consent overlay covers important content.
Cookie consent overlay covers important content.
Cookie consent overlay covers important content.
circle-exclamation
circle-exclamation
Lacks social proof or customer testimonials.
Lacks social proof or customer testimonials.
Lacks social proof or customer testimonials.
circle-exclamation
circle-exclamation
Text overlays sometimes lack sufficient contrast.
Text overlays sometimes lack sufficient contrast.
Text overlays sometimes lack sufficient contrast.
circle-exclamation
circle-exclamation
Pricing details are minimal and not prominent.
Pricing details are minimal and not prominent.
Pricing details are minimal and not prominent.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts across devices, scaling images and layout.
Site adapts across devices, scaling images and layout.
check
check
Layouts adjust gracefully across desktop and mobile.
Layouts adjust gracefully across desktop and mobile.
xmark
xmark
Some interactive icons are too small on mobile view.
Some interactive icons are too small on mobile view.
lightbulb
lightbulb
Increase touch target sizes for better mobile usability.
Increase touch target sizes for better mobile usability.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts across devices, scaling images and layout.
check
Layouts adjust gracefully across desktop and mobile.
xmark
Some interactive icons are too small on mobile view.
lightbulb
Increase touch target sizes for better mobile usability.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Clear CTAs exist but lack persuasive urgency or social proof.
Clear CTAs exist but lack persuasive urgency or social proof.
check
check
Prominent CTAs encourage user engagement.
Prominent CTAs encourage user engagement.
xmark
xmark
No visible scarcity or urgency messaging.
No visible scarcity or urgency messaging.
lightbulb
lightbulb
Add limited-time offers to create booking urgency.
Add limited-time offers to create booking urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Clear CTAs exist but lack persuasive urgency or social proof.
check
Prominent CTAs encourage user engagement.
xmark
No visible scarcity or urgency messaging.
lightbulb
Add limited-time offers to create booking urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Custom icons and rich photography add distinction.
Custom icons and rich photography add distinction.
check
check
Unique hero icons reflect brand identity.
Unique hero icons reflect brand identity.
xmark
xmark
Overall layout follows common hotel templates.
Overall layout follows common hotel templates.
lightbulb
lightbulb
Introduce interactive elements to stand out.
Introduce interactive elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Custom icons and rich photography add distinction.
check
Unique hero icons reflect brand identity.
xmark
Overall layout follows common hotel templates.
lightbulb
Introduce interactive elements to stand out.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
88
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical content grouping and visible CTAs guide user flows.
Logical content grouping and visible CTAs guide user flows.
check
check
Section tabs help users find relevant info quickly.
Section tabs help users find relevant info quickly.
xmark
xmark
Multiple 'View All' links may overwhelm choices.
Multiple 'View All' links may overwhelm choices.
lightbulb
lightbulb
Consolidate CTAs to reduce decision fatigue.
Consolidate CTAs to reduce decision fatigue.
Great
Keep it up!
browser
User Experience (UX)
88
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical content grouping and visible CTAs guide user flows.
check
Section tabs help users find relevant info quickly.
xmark
Multiple 'View All' links may overwhelm choices.
lightbulb
Consolidate CTAs to reduce decision fatigue.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headings and benefit-led copy highlight offerings.
Concise headings and benefit-led copy highlight offerings.
check
check
Headings use strong action verbs.
Headings use strong action verbs.
xmark
xmark
Cookie descriptions are truncated and overly verbose.
Cookie descriptions are truncated and overly verbose.
lightbulb
lightbulb
Simplify cookie text and link to full details.
Simplify cookie text and link to full details.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headings and benefit-led copy highlight offerings.
check
Headings use strong action verbs.
xmark
Cookie descriptions are truncated and overly verbose.
lightbulb
Simplify cookie text and link to full details.
Great
Great
Keep it up!
Keep it up!
90
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High-quality imagery and whitespace create a premium feel.
High-quality imagery and whitespace create a premium feel.
check
check
Hero image creates strong emotional impact.
Hero image creates strong emotional impact.
xmark
xmark
Some text overlays have low contrast against images.
Some text overlays have low contrast against images.
lightbulb
lightbulb
Improve overlay contrast to enhance readability.
Improve overlay contrast to enhance readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
90
/100
High-quality imagery and whitespace create a premium feel.
check
Hero image creates strong emotional impact.
xmark
Some text overlays have low contrast against images.
lightbulb
Improve overlay contrast to enhance readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Overlay Contrast
Improve Overlay Contrast
Improve Overlay Contrast
Increase contrast between text and background images by adding overlays or text shadows.
Increase contrast between text and background images by adding overlays or text shadows.
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate guest reviews or testimonials to build trust and credibility.
Incorporate guest reviews or testimonials to build trust and credibility.
Suggestion
Easy fix
Increase Mobile Touch Targets
Increase Mobile Touch Targets
Increase Mobile Touch Targets
Enlarge buttons and icons on mobile to meet accessibility and ease-of-use guidelines.
Enlarge buttons and icons on mobile to meet accessibility and ease-of-use guidelines.
Suggestion
Moderate fix
Implement Scarcity Offers
Implement Scarcity Offers
Implement Scarcity Offers
Display limited-time rates or exclusive packages to create urgency and drive bookings.
Display limited-time rates or exclusive packages to create urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025