Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A

Conversion Qualification*

#

4

Website Rank

Luxurious and immersive homepage featuring distinct Stay, Dine, Wellness, and Explore sections with high-impact imagery and clear CTAs guiding users.

A

Conversion Qualification*

#

4

Website Rank

A

Conversion Qualification*

Luxurious and immersive homepage featuring distinct Stay, Dine, Wellness, and Explore sections with high-impact imagery and clear CTAs guiding users.

#

4

Website Rank

Luxurious and immersive homepage featuring distinct Stay, Dine, Wellness, and Explore sections with high-impact imagery and clear CTAs guiding users.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero image is visually stunning.

Hero image is visually stunning.

Hero image is visually stunning.

circle-check

circle-check

Clear sectioning makes navigation intuitive.

Clear sectioning makes navigation intuitive.

Clear sectioning makes navigation intuitive.

circle-check

circle-check

Consistent visual language across sections.

Consistent visual language across sections.

Consistent visual language across sections.

circle-check

circle-check

Prominent, action-oriented CTAs encourage clicks.

Prominent, action-oriented CTAs encourage clicks.

Prominent, action-oriented CTAs encourage clicks.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Cookie consent overlay covers important content.

Cookie consent overlay covers important content.

Cookie consent overlay covers important content.

circle-exclamation

circle-exclamation

Lacks social proof or customer testimonials.

Lacks social proof or customer testimonials.

Lacks social proof or customer testimonials.

circle-exclamation

circle-exclamation

Text overlays sometimes lack sufficient contrast.

Text overlays sometimes lack sufficient contrast.

Text overlays sometimes lack sufficient contrast.

circle-exclamation

circle-exclamation

Pricing details are minimal and not prominent.

Pricing details are minimal and not prominent.

Pricing details are minimal and not prominent.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Site adapts across devices, scaling images and layout.

Site adapts across devices, scaling images and layout.

check

check

Layouts adjust gracefully across desktop and mobile.

Layouts adjust gracefully across desktop and mobile.

xmark

xmark

Some interactive icons are too small on mobile view.

Some interactive icons are too small on mobile view.

lightbulb

lightbulb

Increase touch target sizes for better mobile usability.

Increase touch target sizes for better mobile usability.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Site adapts across devices, scaling images and layout.

check

Layouts adjust gracefully across desktop and mobile.

xmark

Some interactive icons are too small on mobile view.

lightbulb

Increase touch target sizes for better mobile usability.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Clear CTAs exist but lack persuasive urgency or social proof.

Clear CTAs exist but lack persuasive urgency or social proof.

check

check

Prominent CTAs encourage user engagement.

Prominent CTAs encourage user engagement.

xmark

xmark

No visible scarcity or urgency messaging.

No visible scarcity or urgency messaging.

lightbulb

lightbulb

Add limited-time offers to create booking urgency.

Add limited-time offers to create booking urgency.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Clear CTAs exist but lack persuasive urgency or social proof.

check

Prominent CTAs encourage user engagement.

xmark

No visible scarcity or urgency messaging.

lightbulb

Add limited-time offers to create booking urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Custom icons and rich photography add distinction.

Custom icons and rich photography add distinction.

check

check

Unique hero icons reflect brand identity.

Unique hero icons reflect brand identity.

xmark

xmark

Overall layout follows common hotel templates.

Overall layout follows common hotel templates.

lightbulb

lightbulb

Introduce interactive elements to stand out.

Introduce interactive elements to stand out.

Good

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Custom icons and rich photography add distinction.

check

Unique hero icons reflect brand identity.

xmark

Overall layout follows common hotel templates.

lightbulb

Introduce interactive elements to stand out.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

88

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Logical content grouping and visible CTAs guide user flows.

Logical content grouping and visible CTAs guide user flows.

check

check

Section tabs help users find relevant info quickly.

Section tabs help users find relevant info quickly.

xmark

xmark

Multiple 'View All' links may overwhelm choices.

Multiple 'View All' links may overwhelm choices.

lightbulb

lightbulb

Consolidate CTAs to reduce decision fatigue.

Consolidate CTAs to reduce decision fatigue.

Great

Keep it up!

browser

User Experience (UX)

88

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Logical content grouping and visible CTAs guide user flows.

check

Section tabs help users find relevant info quickly.

xmark

Multiple 'View All' links may overwhelm choices.

lightbulb

Consolidate CTAs to reduce decision fatigue.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headings and benefit-led copy highlight offerings.

Concise headings and benefit-led copy highlight offerings.

check

check

Headings use strong action verbs.

Headings use strong action verbs.

xmark

xmark

Cookie descriptions are truncated and overly verbose.

Cookie descriptions are truncated and overly verbose.

lightbulb

lightbulb

Simplify cookie text and link to full details.

Simplify cookie text and link to full details.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headings and benefit-led copy highlight offerings.

check

Headings use strong action verbs.

xmark

Cookie descriptions are truncated and overly verbose.

lightbulb

Simplify cookie text and link to full details.

Great

Great

Keep it up!

Keep it up!

90

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

High-quality imagery and whitespace create a premium feel.

High-quality imagery and whitespace create a premium feel.

check

check

Hero image creates strong emotional impact.

Hero image creates strong emotional impact.

xmark

xmark

Some text overlays have low contrast against images.

Some text overlays have low contrast against images.

lightbulb

lightbulb

Improve overlay contrast to enhance readability.

Improve overlay contrast to enhance readability.

swatchbook

Design & Aesthetics

Great

Keep it up!

90

/100

High-quality imagery and whitespace create a premium feel.

check

Hero image creates strong emotional impact.

xmark

Some text overlays have low contrast against images.

lightbulb

Improve overlay contrast to enhance readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve Overlay Contrast

Improve Overlay Contrast

Improve Overlay Contrast

Increase contrast between text and background images by adding overlays or text shadows.

Increase contrast between text and background images by adding overlays or text shadows.

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Incorporate guest reviews or testimonials to build trust and credibility.

Incorporate guest reviews or testimonials to build trust and credibility.

Suggestion

Easy fix

Increase Mobile Touch Targets

Increase Mobile Touch Targets

Increase Mobile Touch Targets

Enlarge buttons and icons on mobile to meet accessibility and ease-of-use guidelines.

Enlarge buttons and icons on mobile to meet accessibility and ease-of-use guidelines.

Suggestion

Moderate fix

Implement Scarcity Offers

Implement Scarcity Offers

Implement Scarcity Offers

Display limited-time rates or exclusive packages to create urgency and drive bookings.

Display limited-time rates or exclusive packages to create urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025