Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
4
Website Rank
Mandarin Oriental homepage showcases hero slider of global resorts followed by Stay Dine Wellness Explore and branded sleep offerings with global navigation and cookie preference controls
B+
Conversion Qualification*
#
4
Website Rank
B+
Conversion Qualification*
Mandarin Oriental homepage showcases hero slider of global resorts followed by Stay Dine Wellness Explore and branded sleep offerings with global navigation and cookie preference controls
#
4
Website Rank
Mandarin Oriental homepage showcases hero slider of global resorts followed by Stay Dine Wellness Explore and branded sleep offerings with global navigation and cookie preference controls
90
90
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Great photography evokes a sense of luxury
Great photography evokes a sense of luxury
Great photography evokes a sense of luxury
circle-check
circle-check
Clear section segmentation guides user view
Clear section segmentation guides user view
Clear section segmentation guides user view
circle-check
circle-check
Consistent typography adds to brand identity
Consistent typography adds to brand identity
Consistent typography adds to brand identity
circle-check
circle-check
Prominent global navigation supports easy browsing
Prominent global navigation supports easy browsing
Prominent global navigation supports easy browsing
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie banner obscures content on initial view
Cookie banner obscures content on initial view
Cookie banner obscures content on initial view
circle-exclamation
circle-exclamation
Lack of visible pricing reduces booking clarity
Lack of visible pricing reduces booking clarity
Lack of visible pricing reduces booking clarity
circle-exclamation
circle-exclamation
CTAs lack urgency or clear offer framing
CTAs lack urgency or clear offer framing
CTAs lack urgency or clear offer framing
circle-exclamation
circle-exclamation
Navigation labels are generic and cause choice overload
Navigation labels are generic and cause choice overload
Navigation labels are generic and cause choice overload
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears adaptive with scalable modules across screens
Layout appears adaptive with scalable modules across screens
check
check
Consistent components likely resize effectively
Consistent components likely resize effectively
xmark
xmark
The cookie popup may break at small screen sizes
The cookie popup may break at small screen sizes
lightbulb
lightbulb
Test cookie banner on all breakpoints to ensure fit
Test cookie banner on all breakpoints to ensure fit
Great
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears adaptive with scalable modules across screens
check
Consistent components likely resize effectively
xmark
The cookie popup may break at small screen sizes
lightbulb
Test cookie banner on all breakpoints to ensure fit
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective CTAs present but lack persuasive urgency or proof elements
Effective CTAs present but lack persuasive urgency or proof elements
check
check
Multiple CTAs ensure booking options are visible
Multiple CTAs ensure booking options are visible
xmark
xmark
No scarcity cues to drive faster decisions
No scarcity cues to drive faster decisions
lightbulb
lightbulb
Add limited time offers or counters for urgency
Add limited time offers or counters for urgency
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective CTAs present but lack persuasive urgency or proof elements
check
Multiple CTAs ensure booking options are visible
xmark
No scarcity cues to drive faster decisions
lightbulb
Add limited time offers or counters for urgency
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The design is polished but follows conventional hospitality site patterns
The design is polished but follows conventional hospitality site patterns
check
check
Signature imagery offers a distinct brand voice
Signature imagery offers a distinct brand voice
xmark
xmark
Section layouts mimic common hotel templates
Section layouts mimic common hotel templates
lightbulb
lightbulb
Introduce unique interactive elements to stand out
Introduce unique interactive elements to stand out
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The design is polished but follows conventional hospitality site patterns
check
Signature imagery offers a distinct brand voice
xmark
Section layouts mimic common hotel templates
lightbulb
Introduce unique interactive elements to stand out
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and content hierarchy are clear but lacks dynamic cues
Navigation and content hierarchy are clear but lacks dynamic cues
check
check
Section headers make content scanning easy
Section headers make content scanning easy
xmark
xmark
Multiple similar links create decision friction
Multiple similar links create decision friction
lightbulb
lightbulb
Simplify choices to reduce user decision load
Simplify choices to reduce user decision load
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and content hierarchy are clear but lacks dynamic cues
check
Section headers make content scanning easy
xmark
Multiple similar links create decision friction
lightbulb
Simplify choices to reduce user decision load
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are evocative but some CTAs lack context
Headlines are evocative but some CTAs lack context
check
check
Taglines capture brand essence effectively
Taglines capture brand essence effectively
xmark
xmark
Some button labels are ambiguous and fail to guide action
Some button labels are ambiguous and fail to guide action
lightbulb
lightbulb
Unify CTA copy to clearly convey next steps
Unify CTA copy to clearly convey next steps
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are evocative but some CTAs lack context
check
Taglines capture brand essence effectively
xmark
Some button labels are ambiguous and fail to guide action
lightbulb
Unify CTA copy to clearly convey next steps
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant minimalist layout with high end photography and ample white space
Elegant minimalist layout with high end photography and ample white space
check
check
High quality images reinforce luxury feel
High quality images reinforce luxury feel
xmark
xmark
Footer and banner create visual clutter
Footer and banner create visual clutter
lightbulb
lightbulb
Balance clean aesthetics with decluttered footer
Balance clean aesthetics with decluttered footer
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant minimalist layout with high end photography and ample white space
check
High quality images reinforce luxury feel
xmark
Footer and banner create visual clutter
lightbulb
Balance clean aesthetics with decluttered footer
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add timed scarcity alerts
Add timed scarcity alerts
Add timed scarcity alerts
Introduce limited time offers or room availability counters at top of pages to prompt action
Introduce limited time offers or room availability counters at top of pages to prompt action
Important
Easy fix
Streamline navigation categories
Streamline navigation categories
Streamline navigation categories
Reduce menu links and group related items under dropdowns to lower decision complexity
Reduce menu links and group related items under dropdowns to lower decision complexity
Suggestion
Easy fix
Refine cookie consent UI
Refine cookie consent UI
Refine cookie consent UI
Redesign the banner to a slim sticky footer panel that does not obscure content
Redesign the banner to a slim sticky footer panel that does not obscure content
Suggestion
Easy fix
Unify button labels
Unify button labels
Unify button labels
Audit and update all CTA texts to clearly state the action and benefit for consistency
Audit and update all CTA texts to clearly state the action and benefit for consistency
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025