Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
116
Website Rank
A premium luxury landing page showcasing Marina Bay Sands’ offerings through evocative imagery, concise copy, and clear CTAs; mobile-friendly but some tap-targets are small.
C+
Conversion Qualification*
#
116
Website Rank
C+
Conversion Qualification*
A premium luxury landing page showcasing Marina Bay Sands’ offerings through evocative imagery, concise copy, and clear CTAs; mobile-friendly but some tap-targets are small.
#
116
Website Rank
A premium luxury landing page showcasing Marina Bay Sands’ offerings through evocative imagery, concise copy, and clear CTAs; mobile-friendly but some tap-targets are small.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning high-quality imagery elevates brand appeal.
Stunning high-quality imagery elevates brand appeal.
Stunning high-quality imagery elevates brand appeal.
circle-check
circle-check
Ample whitespace gives an elegant, uncluttered feel.
Ample whitespace gives an elegant, uncluttered feel.
Ample whitespace gives an elegant, uncluttered feel.
circle-check
circle-check
Sticky reserve CTA ensures booking option is always visible.
Sticky reserve CTA ensures booking option is always visible.
Sticky reserve CTA ensures booking option is always visible.
circle-check
circle-check
Mobile bottom nav is intuitive and easily accessible.
Mobile bottom nav is intuitive and easily accessible.
Mobile bottom nav is intuitive and easily accessible.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
“Discover More” links are small and hard to tap.
“Discover More” links are small and hard to tap.
“Discover More” links are small and hard to tap.
circle-exclamation
circle-exclamation
Lack of social proof or guest testimonials.
Lack of social proof or guest testimonials.
Lack of social proof or guest testimonials.
circle-exclamation
circle-exclamation
Inconsistent CTA labeling and text casing.
Inconsistent CTA labeling and text casing.
Inconsistent CTA labeling and text casing.
circle-exclamation
circle-exclamation
Dense paragraphs may overwhelm quick skimmers.
Dense paragraphs may overwhelm quick skimmers.
Dense paragraphs may overwhelm quick skimmers.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile-first layout with sticky bottom nav, but some touch targets feel cramped.
Mobile-first layout with sticky bottom nav, but some touch targets feel cramped.
check
check
Bottom nav with MENU and RESERVE is clear and thumb-friendly.
Bottom nav with MENU and RESERVE is clear and thumb-friendly.
xmark
xmark
Inline text links like “Discover More” are too small for easy tapping.
Inline text links like “Discover More” are too small for easy tapping.
lightbulb
lightbulb
Increase link and button sizes to meet mobile tap target guidelines.
Increase link and button sizes to meet mobile tap target guidelines.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile-first layout with sticky bottom nav, but some touch targets feel cramped.
check
Bottom nav with MENU and RESERVE is clear and thumb-friendly.
xmark
Inline text links like “Discover More” are too small for easy tapping.
lightbulb
Increase link and button sizes to meet mobile tap target guidelines.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong value proposition, yet missing scarcity cues and social validation.
Strong value proposition, yet missing scarcity cues and social validation.
check
check
Luxury positioning and member benefits highlight exclusivity.
Luxury positioning and member benefits highlight exclusivity.
xmark
xmark
No limited-time offers or testimonials to boost urgency.
No limited-time offers or testimonials to boost urgency.
lightbulb
lightbulb
Introduce limited-time promotions and social proof to drive conversions.
Introduce limited-time promotions and social proof to drive conversions.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong value proposition, yet missing scarcity cues and social validation.
check
Luxury positioning and member benefits highlight exclusivity.
xmark
No limited-time offers or testimonials to boost urgency.
lightbulb
Introduce limited-time promotions and social proof to drive conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visually appealing, but follows common hero + card layout conventions.
Visually appealing, but follows common hero + card layout conventions.
check
check
Unique local collaborations add authentic brand storytelling.
Unique local collaborations add authentic brand storytelling.
xmark
xmark
Layout feels template-based, lacking distinctive structure.
Layout feels template-based, lacking distinctive structure.
lightbulb
lightbulb
Experiment with novel section layouts to stand out visually.
Experiment with novel section layouts to stand out visually.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visually appealing, but follows common hero + card layout conventions.
check
Unique local collaborations add authentic brand storytelling.
xmark
Layout feels template-based, lacking distinctive structure.
lightbulb
Experiment with novel section layouts to stand out visually.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive booking CTA but overloaded with link options and lengthy copy.
Intuitive booking CTA but overloaded with link options and lengthy copy.
check
check
Persistent Reserve button reduces friction for bookings.
Persistent Reserve button reduces friction for bookings.
xmark
xmark
Footer and menu list too many links, causing choice paralysis.
Footer and menu list too many links, causing choice paralysis.
lightbulb
lightbulb
Streamline navigation options to simplify user decision-making.
Streamline navigation options to simplify user decision-making.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive booking CTA but overloaded with link options and lengthy copy.
check
Persistent Reserve button reduces friction for bookings.
xmark
Footer and menu list too many links, causing choice paralysis.
lightbulb
Streamline navigation options to simplify user decision-making.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative luxury copy conveys brand tone, but CTA labels lack clarity.
Evocative luxury copy conveys brand tone, but CTA labels lack clarity.
check
check
Descriptive headings like “The Land of Luxury” evoke strong imagery.
Descriptive headings like “The Land of Luxury” evoke strong imagery.
xmark
xmark
Repetitive “Discover More” links don’t guide users to next steps.
Repetitive “Discover More” links don’t guide users to next steps.
lightbulb
lightbulb
Replace vague CTAs with descriptive action phrases for clarity.
Replace vague CTAs with descriptive action phrases for clarity.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative luxury copy conveys brand tone, but CTA labels lack clarity.
check
Descriptive headings like “The Land of Luxury” evoke strong imagery.
xmark
Repetitive “Discover More” links don’t guide users to next steps.
lightbulb
Replace vague CTAs with descriptive action phrases for clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant minimalist design leverages striking imagery and ample whitespace.
Elegant minimalist design leverages striking imagery and ample whitespace.
check
check
High-resolution photos and refined typography create visual luxury.
High-resolution photos and refined typography create visual luxury.
xmark
xmark
Small card images vary in size, disrupting layout consistency.
Small card images vary in size, disrupting layout consistency.
lightbulb
lightbulb
Standard card layouts could benefit from unified image sizing.
Standard card layouts could benefit from unified image sizing.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant minimalist design leverages striking imagery and ample whitespace.
check
High-resolution photos and refined typography create visual luxury.
xmark
Small card images vary in size, disrupting layout consistency.
lightbulb
Standard card layouts could benefit from unified image sizing.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Tap Targets
Enhance Tap Targets
Enhance Tap Targets
Increase size and spacing of “Discover More” and similar links to meet mobile guidelines and improve usability.
Increase size and spacing of “Discover More” and similar links to meet mobile guidelines and improve usability.
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate guest testimonials or award seals near CTAs to build trust and leverage social validation.
Incorporate guest testimonials or award seals near CTAs to build trust and leverage social validation.
Suggestion
Easy fix
Clarify CTAs
Clarify CTAs
Clarify CTAs
Standardize CTA copy and casing, replacing vague labels with action-oriented phrases like “Book Your Stay”.
Standardize CTA copy and casing, replacing vague labels with action-oriented phrases like “Book Your Stay”.
Suggestion
Moderate fix
Introduce Scarcity
Introduce Scarcity
Introduce Scarcity
Feature limited-time offers or room availability notices to create urgency and encourage bookings.
Feature limited-time offers or room availability notices to create urgency and encourage bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025