Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

116

Website Rank

A premium luxury landing page showcasing Marina Bay Sands’ offerings through evocative imagery, concise copy, and clear CTAs; mobile-friendly but some tap-targets are small.

C+

Conversion Qualification*

#

116

Website Rank

C+

Conversion Qualification*

A premium luxury landing page showcasing Marina Bay Sands’ offerings through evocative imagery, concise copy, and clear CTAs; mobile-friendly but some tap-targets are small.

#

116

Website Rank

A premium luxury landing page showcasing Marina Bay Sands’ offerings through evocative imagery, concise copy, and clear CTAs; mobile-friendly but some tap-targets are small.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Stunning high-quality imagery elevates brand appeal.

Stunning high-quality imagery elevates brand appeal.

Stunning high-quality imagery elevates brand appeal.

circle-check

circle-check

Ample whitespace gives an elegant, uncluttered feel.

Ample whitespace gives an elegant, uncluttered feel.

Ample whitespace gives an elegant, uncluttered feel.

circle-check

circle-check

Sticky reserve CTA ensures booking option is always visible.

Sticky reserve CTA ensures booking option is always visible.

Sticky reserve CTA ensures booking option is always visible.

circle-check

circle-check

Mobile bottom nav is intuitive and easily accessible.

Mobile bottom nav is intuitive and easily accessible.

Mobile bottom nav is intuitive and easily accessible.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

“Discover More” links are small and hard to tap.

“Discover More” links are small and hard to tap.

“Discover More” links are small and hard to tap.

circle-exclamation

circle-exclamation

Lack of social proof or guest testimonials.

Lack of social proof or guest testimonials.

Lack of social proof or guest testimonials.

circle-exclamation

circle-exclamation

Inconsistent CTA labeling and text casing.

Inconsistent CTA labeling and text casing.

Inconsistent CTA labeling and text casing.

circle-exclamation

circle-exclamation

Dense paragraphs may overwhelm quick skimmers.

Dense paragraphs may overwhelm quick skimmers.

Dense paragraphs may overwhelm quick skimmers.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile-first layout with sticky bottom nav, but some touch targets feel cramped.

Mobile-first layout with sticky bottom nav, but some touch targets feel cramped.

check

check

Bottom nav with MENU and RESERVE is clear and thumb-friendly.

Bottom nav with MENU and RESERVE is clear and thumb-friendly.

xmark

xmark

Inline text links like “Discover More” are too small for easy tapping.

Inline text links like “Discover More” are too small for easy tapping.

lightbulb

lightbulb

Increase link and button sizes to meet mobile tap target guidelines.

Increase link and button sizes to meet mobile tap target guidelines.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile-first layout with sticky bottom nav, but some touch targets feel cramped.

check

Bottom nav with MENU and RESERVE is clear and thumb-friendly.

xmark

Inline text links like “Discover More” are too small for easy tapping.

lightbulb

Increase link and button sizes to meet mobile tap target guidelines.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong value proposition, yet missing scarcity cues and social validation.

Strong value proposition, yet missing scarcity cues and social validation.

check

check

Luxury positioning and member benefits highlight exclusivity.

Luxury positioning and member benefits highlight exclusivity.

xmark

xmark

No limited-time offers or testimonials to boost urgency.

No limited-time offers or testimonials to boost urgency.

lightbulb

lightbulb

Introduce limited-time promotions and social proof to drive conversions.

Introduce limited-time promotions and social proof to drive conversions.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong value proposition, yet missing scarcity cues and social validation.

check

Luxury positioning and member benefits highlight exclusivity.

xmark

No limited-time offers or testimonials to boost urgency.

lightbulb

Introduce limited-time promotions and social proof to drive conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Visually appealing, but follows common hero + card layout conventions.

Visually appealing, but follows common hero + card layout conventions.

check

check

Unique local collaborations add authentic brand storytelling.

Unique local collaborations add authentic brand storytelling.

xmark

xmark

Layout feels template-based, lacking distinctive structure.

Layout feels template-based, lacking distinctive structure.

lightbulb

lightbulb

Experiment with novel section layouts to stand out visually.

Experiment with novel section layouts to stand out visually.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Visually appealing, but follows common hero + card layout conventions.

check

Unique local collaborations add authentic brand storytelling.

xmark

Layout feels template-based, lacking distinctive structure.

lightbulb

Experiment with novel section layouts to stand out visually.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive booking CTA but overloaded with link options and lengthy copy.

Intuitive booking CTA but overloaded with link options and lengthy copy.

check

check

Persistent Reserve button reduces friction for bookings.

Persistent Reserve button reduces friction for bookings.

xmark

xmark

Footer and menu list too many links, causing choice paralysis.

Footer and menu list too many links, causing choice paralysis.

lightbulb

lightbulb

Streamline navigation options to simplify user decision-making.

Streamline navigation options to simplify user decision-making.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive booking CTA but overloaded with link options and lengthy copy.

check

Persistent Reserve button reduces friction for bookings.

xmark

Footer and menu list too many links, causing choice paralysis.

lightbulb

Streamline navigation options to simplify user decision-making.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Evocative luxury copy conveys brand tone, but CTA labels lack clarity.

Evocative luxury copy conveys brand tone, but CTA labels lack clarity.

check

check

Descriptive headings like “The Land of Luxury” evoke strong imagery.

Descriptive headings like “The Land of Luxury” evoke strong imagery.

xmark

xmark

Repetitive “Discover More” links don’t guide users to next steps.

Repetitive “Discover More” links don’t guide users to next steps.

lightbulb

lightbulb

Replace vague CTAs with descriptive action phrases for clarity.

Replace vague CTAs with descriptive action phrases for clarity.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Evocative luxury copy conveys brand tone, but CTA labels lack clarity.

check

Descriptive headings like “The Land of Luxury” evoke strong imagery.

xmark

Repetitive “Discover More” links don’t guide users to next steps.

lightbulb

Replace vague CTAs with descriptive action phrases for clarity.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant minimalist design leverages striking imagery and ample whitespace.

Elegant minimalist design leverages striking imagery and ample whitespace.

check

check

High-resolution photos and refined typography create visual luxury.

High-resolution photos and refined typography create visual luxury.

xmark

xmark

Small card images vary in size, disrupting layout consistency.

Small card images vary in size, disrupting layout consistency.

lightbulb

lightbulb

Standard card layouts could benefit from unified image sizing.

Standard card layouts could benefit from unified image sizing.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant minimalist design leverages striking imagery and ample whitespace.

check

High-resolution photos and refined typography create visual luxury.

xmark

Small card images vary in size, disrupting layout consistency.

lightbulb

Standard card layouts could benefit from unified image sizing.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Tap Targets

Enhance Tap Targets

Enhance Tap Targets

Increase size and spacing of “Discover More” and similar links to meet mobile guidelines and improve usability.

Increase size and spacing of “Discover More” and similar links to meet mobile guidelines and improve usability.

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Incorporate guest testimonials or award seals near CTAs to build trust and leverage social validation.

Incorporate guest testimonials or award seals near CTAs to build trust and leverage social validation.

Suggestion

Easy fix

Clarify CTAs

Clarify CTAs

Clarify CTAs

Standardize CTA copy and casing, replacing vague labels with action-oriented phrases like “Book Your Stay”.

Standardize CTA copy and casing, replacing vague labels with action-oriented phrases like “Book Your Stay”.

Suggestion

Moderate fix

Introduce Scarcity

Introduce Scarcity

Introduce Scarcity

Feature limited-time offers or room availability notices to create urgency and encourage bookings.

Feature limited-time offers or room availability notices to create urgency and encourage bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025