Marina Bay Sands
Marina Bay Sands
Marina Bay Sands
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Marina Bay Sands
Marina Bay Sands
Marina Bay Sands
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
116
116
out of 183 websites
out of 183 websites
71.25
71.25
71.25
/100
/100
/100
You ranked
out of 183 websites
116
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Bottom nav with MENU and RESERVE is clear and thumb-friendly.
Bottom nav with MENU and RESERVE is clear and thumb-friendly.
Bottom nav with MENU and RESERVE is clear and thumb-friendly.
xmark
xmark
What you can improve
Inline text links like “Discover More” are too small for easy tapping.
Inline text links like “Discover More” are too small for easy tapping.
Inline text links like “Discover More” are too small for easy tapping.
lightbulb
lightbulb
Quick insight
Increase link and button sizes to meet mobile tap target guidelines.
Increase link and button sizes to meet mobile tap target guidelines.
Increase link and button sizes to meet mobile tap target guidelines.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Luxury positioning and member benefits highlight exclusivity.
Luxury positioning and member benefits highlight exclusivity.
Luxury positioning and member benefits highlight exclusivity.
xmark
xmark
What you can improve
No limited-time offers or testimonials to boost urgency.
No limited-time offers or testimonials to boost urgency.
No limited-time offers or testimonials to boost urgency.
lightbulb
lightbulb
Quick insight
Introduce limited-time promotions and social proof to drive conversions.
Introduce limited-time promotions and social proof to drive conversions.
Introduce limited-time promotions and social proof to drive conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Persistent Reserve button reduces friction for bookings.
Persistent Reserve button reduces friction for bookings.
Persistent Reserve button reduces friction for bookings.
xmark
xmark
What you can improve
Footer and menu list too many links, causing choice paralysis.
Footer and menu list too many links, causing choice paralysis.
Footer and menu list too many links, causing choice paralysis.
lightbulb
lightbulb
Quick insight
Streamline navigation options to simplify user decision-making.
Streamline navigation options to simplify user decision-making.
Streamline navigation options to simplify user decision-making.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Descriptive headings like “The Land of Luxury” evoke strong imagery.
Descriptive headings like “The Land of Luxury” evoke strong imagery.
Descriptive headings like “The Land of Luxury” evoke strong imagery.
xmark
xmark
What you can improve
Repetitive “Discover More” links don’t guide users to next steps.
Repetitive “Discover More” links don’t guide users to next steps.
Repetitive “Discover More” links don’t guide users to next steps.
lightbulb
lightbulb
Quick insight
Replace vague CTAs with descriptive action phrases for clarity.
Replace vague CTAs with descriptive action phrases for clarity.
Replace vague CTAs with descriptive action phrases for clarity.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-resolution photos and refined typography create visual luxury.
High-resolution photos and refined typography create visual luxury.
High-resolution photos and refined typography create visual luxury.
xmark
xmark
What you can improve
Small card images vary in size, disrupting layout consistency.
Small card images vary in size, disrupting layout consistency.
Small card images vary in size, disrupting layout consistency.
lightbulb
lightbulb
Quick insight
Standard card layouts could benefit from unified image sizing.
Standard card layouts could benefit from unified image sizing.
Standard card layouts could benefit from unified image sizing.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Unique local collaborations add authentic brand storytelling.
Unique local collaborations add authentic brand storytelling.
Unique local collaborations add authentic brand storytelling.
xmark
xmark
What you can improve
Layout feels template-based, lacking distinctive structure.
Layout feels template-based, lacking distinctive structure.
Layout feels template-based, lacking distinctive structure.
lightbulb
lightbulb
Quick insight
Experiment with novel section layouts to stand out visually.
Experiment with novel section layouts to stand out visually.
Experiment with novel section layouts to stand out visually.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Enhance Tap Targets
Increase size and spacing of “Discover More” and similar links to meet mobile guidelines and improve usability.
Important
Moderate fix
Add Social Proof
Incorporate guest testimonials or award seals near CTAs to build trust and leverage social validation.
Important
Easy fix
Enhance Tap Targets
Increase size and spacing of “Discover More” and similar links to meet mobile guidelines and improve usability.
Important
Moderate fix
Add Social Proof
Incorporate guest testimonials or award seals near CTAs to build trust and leverage social validation.
Suggestion
Easy fix
Clarify CTAs
Standardize CTA copy and casing, replacing vague labels with action-oriented phrases like “Book Your Stay”.
Suggestion
Moderate fix
Introduce Scarcity
Feature limited-time offers or room availability notices to create urgency and encourage bookings.
Suggestion
Easy fix
Clarify CTAs
Standardize CTA copy and casing, replacing vague labels with action-oriented phrases like “Book Your Stay”.
Suggestion
Moderate fix
Introduce Scarcity
Feature limited-time offers or room availability notices to create urgency and encourage bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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