Welcome,
Welcome,
Marriott
Marriott
Marriott
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
14
14
out of 183 websites
out of 183 websites
78.5
78.5
78.5
/100
/100
/100
You ranked
out of 183 websites
14
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
90
90
90
/100
/100
/100
check
check
What you nailed
Hamburger menu mobile simplifies navigation effectively
Hamburger menu mobile simplifies navigation effectively
Hamburger menu mobile simplifies navigation effectively
xmark
xmark
What you can improve
Card text occasionally clips at narrow viewports
Card text occasionally clips at narrow viewports
Card text occasionally clips at narrow viewports
lightbulb
lightbulb
Quick insight
Optimize text wrapping on card components for better legibility
Optimize text wrapping on card components for better legibility
Optimize text wrapping on card components for better legibility
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Limited-time offer creates urgency immediately
Limited-time offer creates urgency immediately
Limited-time offer creates urgency immediately
xmark
xmark
What you can improve
No customer testimonials or star ratings are shown
No customer testimonials or star ratings are shown
No customer testimonials or star ratings are shown
lightbulb
lightbulb
Quick insight
Integrate reviews and ratings near offers to boost conversions
Integrate reviews and ratings near offers to boost conversions
Integrate reviews and ratings near offers to boost conversions
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Primary booking action is prominent and easily accessible
Primary booking action is prominent and easily accessible
Primary booking action is prominent and easily accessible
xmark
xmark
What you can improve
Excessive links and carousels may confuse first-time visitors
Excessive links and carousels may confuse first-time visitors
Excessive links and carousels may confuse first-time visitors
lightbulb
lightbulb
Quick insight
Reduce peripheral options and guide users toward core actions
Reduce peripheral options and guide users toward core actions
Reduce peripheral options and guide users toward core actions
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Headlines like 'Earn 5 Free Nights' clearly communicate offers
Headlines like 'Earn 5 Free Nights' clearly communicate offers
Headlines like 'Earn 5 Free Nights' clearly communicate offers
xmark
xmark
What you can improve
Section labels are overly generic across categories
Section labels are overly generic across categories
Section labels are overly generic across categories
lightbulb
lightbulb
Quick insight
Tailor messaging to user segments for more engaging copy
Tailor messaging to user segments for more engaging copy
Tailor messaging to user segments for more engaging copy
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Strong use of high-resolution images and consistent styling
Strong use of high-resolution images and consistent styling
Strong use of high-resolution images and consistent styling
xmark
xmark
What you can improve
Visual hierarchy suffers with too many rotating elements
Visual hierarchy suffers with too many rotating elements
Visual hierarchy suffers with too many rotating elements
lightbulb
lightbulb
Quick insight
Simplify carousels to highlight priority content and improve clarity
Simplify carousels to highlight priority content and improve clarity
Simplify carousels to highlight priority content and improve clarity
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Themed categories add a creative layer to standard layout
Themed categories add a creative layer to standard layout
Themed categories add a creative layer to standard layout
xmark
xmark
What you can improve
Overall template feels generic for frequent web users
Overall template feels generic for frequent web users
Overall template feels generic for frequent web users
lightbulb
lightbulb
Quick insight
Introduce interactive or personalized elements to stand out
Introduce interactive or personalized elements to stand out
Introduce interactive or personalized elements to stand out
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Integrate Social Proof
Add customer testimonials and star ratings near hotel listings to build trust and convert more visitors.
Suggestion
Easy fix
Streamline Carousels
Reduce the number of rotating carousels to three key sections to lower cognitive load and improve navigation.
Important
Moderate fix
Integrate Social Proof
Add customer testimonials and star ratings near hotel listings to build trust and convert more visitors.
Suggestion
Easy fix
Streamline Carousels
Reduce the number of rotating carousels to three key sections to lower cognitive load and improve navigation.
Important
Moderate fix
Prominent Booking Form
Introduce a sticky booking bar or reposition the search form above the fold for quicker access to reservations.
Suggestion
Moderate fix
Personalize Content
Leverage user location or Bonvoy profile data to present personalized offers and destination suggestions.
Important
Moderate fix
Prominent Booking Form
Introduce a sticky booking bar or reposition the search form above the fold for quicker access to reservations.
Suggestion
Moderate fix
Personalize Content
Leverage user location or Bonvoy profile data to present personalized offers and destination suggestions.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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