Metropolis Resort
Metropolis Resort
Metropolis Resort
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Metropolis Resort
Metropolis Resort
Metropolis Resort
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
156
156
out of 183 websites
out of 183 websites
66.75
66.75
66.75
/100
/100
/100
You ranked
out of 183 websites
156
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Hamburger menu keeps navigation accessible on small screens.
Hamburger menu keeps navigation accessible on small screens.
Hamburger menu keeps navigation accessible on small screens.
xmark
xmark
What you can improve
Long vertical scroll on mobile impedes quick access to main CTAs.
Long vertical scroll on mobile impedes quick access to main CTAs.
Long vertical scroll on mobile impedes quick access to main CTAs.
lightbulb
lightbulb
Quick insight
Implement collapsible sections to reduce scrolling and emphasize key actions.
Implement collapsible sections to reduce scrolling and emphasize key actions.
Implement collapsible sections to reduce scrolling and emphasize key actions.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Guest reviews and star ratings provide social proof and trust.
Guest reviews and star ratings provide social proof and trust.
Guest reviews and star ratings provide social proof and trust.
xmark
xmark
What you can improve
Scarcity tactics are vague without timers or limited-quantity notices.
Scarcity tactics are vague without timers or limited-quantity notices.
Scarcity tactics are vague without timers or limited-quantity notices.
lightbulb
lightbulb
Quick insight
Add visible countdowns and limited-time offer banners to boost urgency.
Add visible countdowns and limited-time offer banners to boost urgency.
Add visible countdowns and limited-time offer banners to boost urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
60
60
60
/100
/100
/100
check
check
What you nailed
Consistent CTA placement guides users toward booking actions.
Consistent CTA placement guides users toward booking actions.
Consistent CTA placement guides users toward booking actions.
xmark
xmark
What you can improve
Excess menu choices increase decision complexity per Hick's Law.
Excess menu choices increase decision complexity per Hick's Law.
Excess menu choices increase decision complexity per Hick's Law.
lightbulb
lightbulb
Quick insight
Streamline navigation by prioritizing core services to reduce choice paralysis.
Streamline navigation by prioritizing core services to reduce choice paralysis.
Streamline navigation by prioritizing core services to reduce choice paralysis.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Friendly tone resonates with families and highlights resort fun.
Friendly tone resonates with families and highlights resort fun.
Friendly tone resonates with families and highlights resort fun.
xmark
xmark
What you can improve
Redundant messaging and inconsistent heading hierarchy confuse readers.
Redundant messaging and inconsistent heading hierarchy confuse readers.
Redundant messaging and inconsistent heading hierarchy confuse readers.
lightbulb
lightbulb
Quick insight
Audit and consolidate copy to maintain tone and enforce proper header structure.
Audit and consolidate copy to maintain tone and enforce proper header structure.
Audit and consolidate copy to maintain tone and enforce proper header structure.
Good
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
65
65
65
/100
/100
/100
check
check
What you nailed
High-quality imagery enhances visual appeal and highlights amenities.
High-quality imagery enhances visual appeal and highlights amenities.
High-quality imagery enhances visual appeal and highlights amenities.
xmark
xmark
What you can improve
Busy color palette and overlapping elements create visual noise.
Busy color palette and overlapping elements create visual noise.
Busy color palette and overlapping elements create visual noise.
lightbulb
lightbulb
Quick insight
Simplify color scheme and whitespace to reduce clutter and improve focus.
Simplify color scheme and whitespace to reduce clutter and improve focus.
Simplify color scheme and whitespace to reduce clutter and improve focus.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Anniversary theme personalizes the experience and creates emotional appeal.
Anniversary theme personalizes the experience and creates emotional appeal.
Anniversary theme personalizes the experience and creates emotional appeal.
xmark
xmark
What you can improve
Layout follows a standard resort template without standout features.
Layout follows a standard resort template without standout features.
Layout follows a standard resort template without standout features.
lightbulb
lightbulb
Quick insight
Introduce interactive elements or unique visuals to differentiate from competitors.
Introduce interactive elements or unique visuals to differentiate from competitors.
Introduce interactive elements or unique visuals to differentiate from competitors.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Simplify Navigation
Streamlining navigation to key offerings reduces decision fatigue and improves conversions.
Important
Easy fix
Add Countdown Timer
Highlight limited-time deals with a visible countdown to increase urgency and booking rates.
Important
Moderate fix
Simplify Navigation
Streamlining navigation to key offerings reduces decision fatigue and improves conversions.
Important
Easy fix
Add Countdown Timer
Highlight limited-time deals with a visible countdown to increase urgency and booking rates.
Suggestion
Easy fix
Audit Heading Structure
Use proper heading hierarchy to improve accessibility, SEO, and content clarity.
Suggestion
Moderate fix
Optimize Mobile Scroll
Collapse or hide non-essential sections on mobile to reduce excessive scrolling and focus on CTAs.
Suggestion
Easy fix
Audit Heading Structure
Use proper heading hierarchy to improve accessibility, SEO, and content clarity.
Suggestion
Moderate fix
Optimize Mobile Scroll
Collapse or hide non-essential sections on mobile to reduce excessive scrolling and focus on CTAs.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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