Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
131
Website Rank
Dynamic playful homepage with hero event CTA vibrant colors sectioned facilities overview cta buttons testimonials and social proof integrated
B
Conversion Qualification*
#
131
Website Rank
B
Conversion Qualification*
Dynamic playful homepage with hero event CTA vibrant colors sectioned facilities overview cta buttons testimonials and social proof integrated
#
131
Website Rank
Dynamic playful homepage with hero event CTA vibrant colors sectioned facilities overview cta buttons testimonials and social proof integrated
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Vibrant color palette enhances brand energy
Vibrant color palette enhances brand energy
Vibrant color palette enhances brand energy
circle-check
circle-check
Clear prominent primary CTA buttons
Clear prominent primary CTA buttons
Clear prominent primary CTA buttons
circle-check
circle-check
Well organized sections support content scanning
Well organized sections support content scanning
Well organized sections support content scanning
circle-check
circle-check
Consistent typography ensures readability
Consistent typography ensures readability
Consistent typography ensures readability
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Top nav is overcrowded with too many links
Top nav is overcrowded with too many links
Top nav is overcrowded with too many links
circle-exclamation
circle-exclamation
Lack of scarcity cues reduces urgency
Lack of scarcity cues reduces urgency
Lack of scarcity cues reduces urgency
circle-exclamation
circle-exclamation
Minimal rate details may confuse users
Minimal rate details may confuse users
Minimal rate details may confuse users
circle-exclamation
circle-exclamation
Many CTAs with similar style create choice overload
Many CTAs with similar style create choice overload
Many CTAs with similar style create choice overload
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well on mobile with stacking sections and scalable images
Layout adapts well on mobile with stacking sections and scalable images
check
check
Mobile nav collapses elegantly with clear menu options
Mobile nav collapses elegantly with clear menu options
xmark
xmark
Some CTAs appear small on mobile view
Some CTAs appear small on mobile view
lightbulb
lightbulb
Increase tap target size for mobile CTAs for ease of use
Increase tap target size for mobile CTAs for ease of use
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well on mobile with stacking sections and scalable images
check
Mobile nav collapses elegantly with clear menu options
xmark
Some CTAs appear small on mobile view
lightbulb
Increase tap target size for mobile CTAs for ease of use
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong social proof but lacks urgency and clear offers
Strong social proof but lacks urgency and clear offers
check
check
Testimonials and star rating build credibility
Testimonials and star rating build credibility
xmark
xmark
No visible scarcity prompts like limited availability
No visible scarcity prompts like limited availability
lightbulb
lightbulb
Add countdown timers on limited time deals to drive urgency
Add countdown timers on limited time deals to drive urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong social proof but lacks urgency and clear offers
check
Testimonials and star rating build credibility
xmark
No visible scarcity prompts like limited availability
lightbulb
Add countdown timers on limited time deals to drive urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique events promote resort personality but page structure is conventional
Unique events promote resort personality but page structure is conventional
check
check
Seasonal banners and event promotions add character
Seasonal banners and event promotions add character
xmark
xmark
Overall layout follows standard travel site template
Overall layout follows standard travel site template
lightbulb
lightbulb
Experiment with dynamic content modules to surprise visitors
Experiment with dynamic content modules to surprise visitors
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique events promote resort personality but page structure is conventional
check
Seasonal banners and event promotions add character
xmark
Overall layout follows standard travel site template
lightbulb
Experiment with dynamic content modules to surprise visitors
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section layout but navigation density may overwhelm users
Intuitive section layout but navigation density may overwhelm users
check
check
Section chunking helps guide user focus through content
Section chunking helps guide user focus through content
xmark
xmark
Steering through many menu items can be confusing
Steering through many menu items can be confusing
lightbulb
lightbulb
Simplify nav hierarchy to improve decision speed
Simplify nav hierarchy to improve decision speed
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section layout but navigation density may overwhelm users
check
Section chunking helps guide user focus through content
xmark
Steering through many menu items can be confusing
lightbulb
Simplify nav hierarchy to improve decision speed
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Friendly engaging headlines but lengthy paragraphs can feel dense
Friendly engaging headlines but lengthy paragraphs can feel dense
check
check
Copy tone matches family fun atmosphere
Copy tone matches family fun atmosphere
xmark
xmark
Paragraphs contain too much text without breaks
Paragraphs contain too much text without breaks
lightbulb
lightbulb
Break long paragraphs into bullet lists to improve scanability
Break long paragraphs into bullet lists to improve scanability
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Friendly engaging headlines but lengthy paragraphs can feel dense
check
Copy tone matches family fun atmosphere
xmark
Paragraphs contain too much text without breaks
lightbulb
Break long paragraphs into bullet lists to improve scanability
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern playful theme with gradient backgrounds and consistent imagery
Modern playful theme with gradient backgrounds and consistent imagery
check
check
Cohesive gradient backdrop supports playful resort vibe
Cohesive gradient backdrop supports playful resort vibe
xmark
xmark
Occasional clutter in footer with small links and icons
Occasional clutter in footer with small links and icons
lightbulb
lightbulb
Introduce more whitespace around sections to reduce visual noise
Introduce more whitespace around sections to reduce visual noise
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern playful theme with gradient backgrounds and consistent imagery
check
Cohesive gradient backdrop supports playful resort vibe
xmark
Occasional clutter in footer with small links and icons
lightbulb
Introduce more whitespace around sections to reduce visual noise
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce top menu items grouping related pages to declutter and improve comprehension
Reduce top menu items grouping related pages to declutter and improve comprehension
Important
Moderate fix
Enhance Scarcity Cues
Enhance Scarcity Cues
Enhance Scarcity Cues
Incorporate countdown timers for seasonal offers and limited time events to boost urgency
Incorporate countdown timers for seasonal offers and limited time events to boost urgency
Suggestion
Easy fix
Improve Mobile Tap Targets
Improve Mobile Tap Targets
Improve Mobile Tap Targets
Increase button size and spacing on mobile to align with Fitts Law guidelines for easier tapping
Increase button size and spacing on mobile to align with Fitts Law guidelines for easier tapping
Suggestion
Moderate fix
Break Up Long Text
Break Up Long Text
Break Up Long Text
Convert dense paragraphs into bullet points and subheaders to improve scanability and retention
Convert dense paragraphs into bullet points and subheaders to improve scanability and retention
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025