Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
156
Website Rank
Metropolis Resort's celebratory homepage features bold visuals and a playful tone highlighting a 20th anniversary, water park, and birthday promotions. While offering clear CTAs and social proof, the design feels busy and navigation overwhelming.
D+
Conversion Qualification*
#
156
Website Rank
D+
Conversion Qualification*
Metropolis Resort's celebratory homepage features bold visuals and a playful tone highlighting a 20th anniversary, water park, and birthday promotions. While offering clear CTAs and social proof, the design feels busy and navigation overwhelming.
#
156
Website Rank
Metropolis Resort's celebratory homepage features bold visuals and a playful tone highlighting a 20th anniversary, water park, and birthday promotions. While offering clear CTAs and social proof, the design feels busy and navigation overwhelming.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
65
65
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong brand personality with playful tone.
Strong brand personality with playful tone.
Strong brand personality with playful tone.
circle-check
circle-check
High-quality photos that showcase facilities effectively.
High-quality photos that showcase facilities effectively.
High-quality photos that showcase facilities effectively.
circle-check
circle-check
Clear and consistent CTAs such as Book Now and Learn More.
Clear and consistent CTAs such as Book Now and Learn More.
Clear and consistent CTAs such as Book Now and Learn More.
circle-check
circle-check
Inclusion of guest testimonials provides credible social proof.
Inclusion of guest testimonials provides credible social proof.
Inclusion of guest testimonials provides credible social proof.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overloaded with too many options.
Navigation menu is overloaded with too many options.
Navigation menu is overloaded with too many options.
circle-exclamation
circle-exclamation
Multiple H1 headings cause hierarchy confusion.
Multiple H1 headings cause hierarchy confusion.
Multiple H1 headings cause hierarchy confusion.
circle-exclamation
circle-exclamation
Announcement bar color contrast reduces readability.
Announcement bar color contrast reduces readability.
Announcement bar color contrast reduces readability.
circle-exclamation
circle-exclamation
Lacks clear scarcity timers or deadline indicators.
Lacks clear scarcity timers or deadline indicators.
Lacks clear scarcity timers or deadline indicators.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adapts well on mobile with a functional hamburger menu, but mobile scroll is excessive.
Adapts well on mobile with a functional hamburger menu, but mobile scroll is excessive.
check
check
Hamburger menu keeps navigation accessible on small screens.
Hamburger menu keeps navigation accessible on small screens.
xmark
xmark
Long vertical scroll on mobile impedes quick access to main CTAs.
Long vertical scroll on mobile impedes quick access to main CTAs.
lightbulb
lightbulb
Implement collapsible sections to reduce scrolling and emphasize key actions.
Implement collapsible sections to reduce scrolling and emphasize key actions.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adapts well on mobile with a functional hamburger menu, but mobile scroll is excessive.
check
Hamburger menu keeps navigation accessible on small screens.
xmark
Long vertical scroll on mobile impedes quick access to main CTAs.
lightbulb
Implement collapsible sections to reduce scrolling and emphasize key actions.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Uses social proof and offers, but lacks strong scarcity or urgency elements to drive immediate actions.
Uses social proof and offers, but lacks strong scarcity or urgency elements to drive immediate actions.
check
check
Guest reviews and star ratings provide social proof and trust.
Guest reviews and star ratings provide social proof and trust.
xmark
xmark
Scarcity tactics are vague without timers or limited-quantity notices.
Scarcity tactics are vague without timers or limited-quantity notices.
lightbulb
lightbulb
Add visible countdowns and limited-time offer banners to boost urgency.
Add visible countdowns and limited-time offer banners to boost urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Uses social proof and offers, but lacks strong scarcity or urgency elements to drive immediate actions.
check
Guest reviews and star ratings provide social proof and trust.
xmark
Scarcity tactics are vague without timers or limited-quantity notices.
lightbulb
Add visible countdowns and limited-time offer banners to boost urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Birthday celebration theme adds interest, but overall site structure is common and predictable.
Birthday celebration theme adds interest, but overall site structure is common and predictable.
check
check
Anniversary theme personalizes the experience and creates emotional appeal.
Anniversary theme personalizes the experience and creates emotional appeal.
xmark
xmark
Layout follows a standard resort template without standout features.
Layout follows a standard resort template without standout features.
lightbulb
lightbulb
Introduce interactive elements or unique visuals to differentiate from competitors.
Introduce interactive elements or unique visuals to differentiate from competitors.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Birthday celebration theme adds interest, but overall site structure is common and predictable.
check
Anniversary theme personalizes the experience and creates emotional appeal.
xmark
Layout follows a standard resort template without standout features.
lightbulb
Introduce interactive elements or unique visuals to differentiate from competitors.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sectioning and CTAs support conversions, but navigation overload hampers decision-making.
Clear sectioning and CTAs support conversions, but navigation overload hampers decision-making.
check
check
Consistent CTA placement guides users toward booking actions.
Consistent CTA placement guides users toward booking actions.
xmark
xmark
Excess menu choices increase decision complexity per Hick's Law.
Excess menu choices increase decision complexity per Hick's Law.
lightbulb
lightbulb
Streamline navigation by prioritizing core services to reduce choice paralysis.
Streamline navigation by prioritizing core services to reduce choice paralysis.
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sectioning and CTAs support conversions, but navigation overload hampers decision-making.
check
Consistent CTA placement guides users toward booking actions.
xmark
Excess menu choices increase decision complexity per Hick's Law.
lightbulb
Streamline navigation by prioritizing core services to reduce choice paralysis.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging, playful copy aligns with brand voice but repetition and heading misuse detract from clarity.
Engaging, playful copy aligns with brand voice but repetition and heading misuse detract from clarity.
check
check
Friendly tone resonates with families and highlights resort fun.
Friendly tone resonates with families and highlights resort fun.
xmark
xmark
Redundant messaging and inconsistent heading hierarchy confuse readers.
Redundant messaging and inconsistent heading hierarchy confuse readers.
lightbulb
lightbulb
Audit and consolidate copy to maintain tone and enforce proper header structure.
Audit and consolidate copy to maintain tone and enforce proper header structure.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging, playful copy aligns with brand voice but repetition and heading misuse detract from clarity.
check
Friendly tone resonates with families and highlights resort fun.
xmark
Redundant messaging and inconsistent heading hierarchy confuse readers.
lightbulb
Audit and consolidate copy to maintain tone and enforce proper header structure.
Good
Good
Solid start
Solid start
65
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Vibrant branding and imagery but layout feels cluttered with jarring color contrasts.
Vibrant branding and imagery but layout feels cluttered with jarring color contrasts.
check
check
High-quality imagery enhances visual appeal and highlights amenities.
High-quality imagery enhances visual appeal and highlights amenities.
xmark
xmark
Busy color palette and overlapping elements create visual noise.
Busy color palette and overlapping elements create visual noise.
lightbulb
lightbulb
Simplify color scheme and whitespace to reduce clutter and improve focus.
Simplify color scheme and whitespace to reduce clutter and improve focus.
swatchbook
Design & Aesthetics
Good
Solid start
65
/100
Vibrant branding and imagery but layout feels cluttered with jarring color contrasts.
check
High-quality imagery enhances visual appeal and highlights amenities.
xmark
Busy color palette and overlapping elements create visual noise.
lightbulb
Simplify color scheme and whitespace to reduce clutter and improve focus.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Streamlining navigation to key offerings reduces decision fatigue and improves conversions.
Streamlining navigation to key offerings reduces decision fatigue and improves conversions.
Important
Easy fix
Add Countdown Timer
Add Countdown Timer
Add Countdown Timer
Highlight limited-time deals with a visible countdown to increase urgency and booking rates.
Highlight limited-time deals with a visible countdown to increase urgency and booking rates.
Suggestion
Easy fix
Audit Heading Structure
Audit Heading Structure
Audit Heading Structure
Use proper heading hierarchy to improve accessibility, SEO, and content clarity.
Use proper heading hierarchy to improve accessibility, SEO, and content clarity.
Suggestion
Moderate fix
Optimize Mobile Scroll
Optimize Mobile Scroll
Optimize Mobile Scroll
Collapse or hide non-essential sections on mobile to reduce excessive scrolling and focus on CTAs.
Collapse or hide non-essential sections on mobile to reduce excessive scrolling and focus on CTAs.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025