Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

156

Website Rank

Metropolis Resort's celebratory homepage features bold visuals and a playful tone highlighting a 20th anniversary, water park, and birthday promotions. While offering clear CTAs and social proof, the design feels busy and navigation overwhelming.

D+

Conversion Qualification*

#

156

Website Rank

D+

Conversion Qualification*

Metropolis Resort's celebratory homepage features bold visuals and a playful tone highlighting a 20th anniversary, water park, and birthday promotions. While offering clear CTAs and social proof, the design feels busy and navigation overwhelming.

#

156

Website Rank

Metropolis Resort's celebratory homepage features bold visuals and a playful tone highlighting a 20th anniversary, water park, and birthday promotions. While offering clear CTAs and social proof, the design feels busy and navigation overwhelming.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong brand personality with playful tone.

Strong brand personality with playful tone.

Strong brand personality with playful tone.

circle-check

circle-check

High-quality photos that showcase facilities effectively.

High-quality photos that showcase facilities effectively.

High-quality photos that showcase facilities effectively.

circle-check

circle-check

Clear and consistent CTAs such as Book Now and Learn More.

Clear and consistent CTAs such as Book Now and Learn More.

Clear and consistent CTAs such as Book Now and Learn More.

circle-check

circle-check

Inclusion of guest testimonials provides credible social proof.

Inclusion of guest testimonials provides credible social proof.

Inclusion of guest testimonials provides credible social proof.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overloaded with too many options.

Navigation menu is overloaded with too many options.

Navigation menu is overloaded with too many options.

circle-exclamation

circle-exclamation

Multiple H1 headings cause hierarchy confusion.

Multiple H1 headings cause hierarchy confusion.

Multiple H1 headings cause hierarchy confusion.

circle-exclamation

circle-exclamation

Announcement bar color contrast reduces readability.

Announcement bar color contrast reduces readability.

Announcement bar color contrast reduces readability.

circle-exclamation

circle-exclamation

Lacks clear scarcity timers or deadline indicators.

Lacks clear scarcity timers or deadline indicators.

Lacks clear scarcity timers or deadline indicators.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Adapts well on mobile with a functional hamburger menu, but mobile scroll is excessive.

Adapts well on mobile with a functional hamburger menu, but mobile scroll is excessive.

check

check

Hamburger menu keeps navigation accessible on small screens.

Hamburger menu keeps navigation accessible on small screens.

xmark

xmark

Long vertical scroll on mobile impedes quick access to main CTAs.

Long vertical scroll on mobile impedes quick access to main CTAs.

lightbulb

lightbulb

Implement collapsible sections to reduce scrolling and emphasize key actions.

Implement collapsible sections to reduce scrolling and emphasize key actions.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Adapts well on mobile with a functional hamburger menu, but mobile scroll is excessive.

check

Hamburger menu keeps navigation accessible on small screens.

xmark

Long vertical scroll on mobile impedes quick access to main CTAs.

lightbulb

Implement collapsible sections to reduce scrolling and emphasize key actions.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Uses social proof and offers, but lacks strong scarcity or urgency elements to drive immediate actions.

Uses social proof and offers, but lacks strong scarcity or urgency elements to drive immediate actions.

check

check

Guest reviews and star ratings provide social proof and trust.

Guest reviews and star ratings provide social proof and trust.

xmark

xmark

Scarcity tactics are vague without timers or limited-quantity notices.

Scarcity tactics are vague without timers or limited-quantity notices.

lightbulb

lightbulb

Add visible countdowns and limited-time offer banners to boost urgency.

Add visible countdowns and limited-time offer banners to boost urgency.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Uses social proof and offers, but lacks strong scarcity or urgency elements to drive immediate actions.

check

Guest reviews and star ratings provide social proof and trust.

xmark

Scarcity tactics are vague without timers or limited-quantity notices.

lightbulb

Add visible countdowns and limited-time offer banners to boost urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Birthday celebration theme adds interest, but overall site structure is common and predictable.

Birthday celebration theme adds interest, but overall site structure is common and predictable.

check

check

Anniversary theme personalizes the experience and creates emotional appeal.

Anniversary theme personalizes the experience and creates emotional appeal.

xmark

xmark

Layout follows a standard resort template without standout features.

Layout follows a standard resort template without standout features.

lightbulb

lightbulb

Introduce interactive elements or unique visuals to differentiate from competitors.

Introduce interactive elements or unique visuals to differentiate from competitors.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Birthday celebration theme adds interest, but overall site structure is common and predictable.

check

Anniversary theme personalizes the experience and creates emotional appeal.

xmark

Layout follows a standard resort template without standout features.

lightbulb

Introduce interactive elements or unique visuals to differentiate from competitors.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear sectioning and CTAs support conversions, but navigation overload hampers decision-making.

Clear sectioning and CTAs support conversions, but navigation overload hampers decision-making.

check

check

Consistent CTA placement guides users toward booking actions.

Consistent CTA placement guides users toward booking actions.

xmark

xmark

Excess menu choices increase decision complexity per Hick's Law.

Excess menu choices increase decision complexity per Hick's Law.

lightbulb

lightbulb

Streamline navigation by prioritizing core services to reduce choice paralysis.

Streamline navigation by prioritizing core services to reduce choice paralysis.

Good

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear sectioning and CTAs support conversions, but navigation overload hampers decision-making.

check

Consistent CTA placement guides users toward booking actions.

xmark

Excess menu choices increase decision complexity per Hick's Law.

lightbulb

Streamline navigation by prioritizing core services to reduce choice paralysis.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Engaging, playful copy aligns with brand voice but repetition and heading misuse detract from clarity.

Engaging, playful copy aligns with brand voice but repetition and heading misuse detract from clarity.

check

check

Friendly tone resonates with families and highlights resort fun.

Friendly tone resonates with families and highlights resort fun.

xmark

xmark

Redundant messaging and inconsistent heading hierarchy confuse readers.

Redundant messaging and inconsistent heading hierarchy confuse readers.

lightbulb

lightbulb

Audit and consolidate copy to maintain tone and enforce proper header structure.

Audit and consolidate copy to maintain tone and enforce proper header structure.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Engaging, playful copy aligns with brand voice but repetition and heading misuse detract from clarity.

check

Friendly tone resonates with families and highlights resort fun.

xmark

Redundant messaging and inconsistent heading hierarchy confuse readers.

lightbulb

Audit and consolidate copy to maintain tone and enforce proper header structure.

Good

Good

Solid start

Solid start

65

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Vibrant branding and imagery but layout feels cluttered with jarring color contrasts.

Vibrant branding and imagery but layout feels cluttered with jarring color contrasts.

check

check

High-quality imagery enhances visual appeal and highlights amenities.

High-quality imagery enhances visual appeal and highlights amenities.

xmark

xmark

Busy color palette and overlapping elements create visual noise.

Busy color palette and overlapping elements create visual noise.

lightbulb

lightbulb

Simplify color scheme and whitespace to reduce clutter and improve focus.

Simplify color scheme and whitespace to reduce clutter and improve focus.

swatchbook

Design & Aesthetics

Good

Solid start

65

/100

Vibrant branding and imagery but layout feels cluttered with jarring color contrasts.

check

High-quality imagery enhances visual appeal and highlights amenities.

xmark

Busy color palette and overlapping elements create visual noise.

lightbulb

Simplify color scheme and whitespace to reduce clutter and improve focus.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Streamlining navigation to key offerings reduces decision fatigue and improves conversions.

Streamlining navigation to key offerings reduces decision fatigue and improves conversions.

Important

Easy fix

Add Countdown Timer

Add Countdown Timer

Add Countdown Timer

Highlight limited-time deals with a visible countdown to increase urgency and booking rates.

Highlight limited-time deals with a visible countdown to increase urgency and booking rates.

Suggestion

Easy fix

Audit Heading Structure

Audit Heading Structure

Audit Heading Structure

Use proper heading hierarchy to improve accessibility, SEO, and content clarity.

Use proper heading hierarchy to improve accessibility, SEO, and content clarity.

Suggestion

Moderate fix

Optimize Mobile Scroll

Optimize Mobile Scroll

Optimize Mobile Scroll

Collapse or hide non-essential sections on mobile to reduce excessive scrolling and focus on CTAs.

Collapse or hide non-essential sections on mobile to reduce excessive scrolling and focus on CTAs.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025