Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
26
Website Rank
Home page features a full screen image hero a sticky booking bar a carousel of highlights then sections for events offers resorts experiences instagram feed and a detailed footer
B+
Conversion Qualification*
#
26
Website Rank
B+
Conversion Qualification*
Home page features a full screen image hero a sticky booking bar a carousel of highlights then sections for events offers resorts experiences instagram feed and a detailed footer
#
26
Website Rank
Home page features a full screen image hero a sticky booking bar a carousel of highlights then sections for events offers resorts experiences instagram feed and a detailed footer
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero with clear booking call to action
Strong hero with clear booking call to action
Strong hero with clear booking call to action
circle-check
circle-check
Clean grid layout sections flow logically
Clean grid layout sections flow logically
Clean grid layout sections flow logically
circle-check
circle-check
Consistent brand colors and typography
Consistent brand colors and typography
Consistent brand colors and typography
circle-check
circle-check
Tabbed navigation simplifies resort browsing
Tabbed navigation simplifies resort browsing
Tabbed navigation simplifies resort browsing
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero image may distract from main booking form
Hero image may distract from main booking form
Hero image may distract from main booking form
circle-exclamation
circle-exclamation
Lack of scarcity indicators may reduce urgency
Lack of scarcity indicators may reduce urgency
Lack of scarcity indicators may reduce urgency
circle-exclamation
circle-exclamation
No user reviews or social proof displayed
No user reviews or social proof displayed
No user reviews or social proof displayed
circle-exclamation
circle-exclamation
Cookie banner text blocks content view
Cookie banner text blocks content view
Cookie banner text blocks content view
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Elements adapt well across breakpoints and menu collapses cleanly
Elements adapt well across breakpoints and menu collapses cleanly
check
check
Navigation transforms to a clear hamburger menu on mobile
Navigation transforms to a clear hamburger menu on mobile
xmark
xmark
Some CTA buttons appear too small on narrow screens
Some CTA buttons appear too small on narrow screens
lightbulb
lightbulb
Increase touch target size for mobile CTAs
Increase touch target size for mobile CTAs
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Elements adapt well across breakpoints and menu collapses cleanly
check
Navigation transforms to a clear hamburger menu on mobile
xmark
Some CTA buttons appear too small on narrow screens
lightbulb
Increase touch target size for mobile CTAs
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity and social proof could weaken conversions
Limited use of scarcity and social proof could weaken conversions
check
check
Highlighting member credits and rates suggests added value
Highlighting member credits and rates suggests added value
xmark
xmark
No timers or limited availability notices to drive urgency
No timers or limited availability notices to drive urgency
lightbulb
lightbulb
Add countdown timers or guest counters to boost scarcity
Add countdown timers or guest counters to boost scarcity
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity and social proof could weaken conversions
check
Highlighting member credits and rates suggests added value
xmark
No timers or limited availability notices to drive urgency
lightbulb
Add countdown timers or guest counters to boost scarcity
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Layout follows standard conventions with few unique elements
Layout follows standard conventions with few unique elements
check
check
Tabbed resort section provides a fresh browse method
Tabbed resort section provides a fresh browse method
xmark
xmark
Carousel usage is very typical and familiar
Carousel usage is very typical and familiar
lightbulb
lightbulb
Add interactive map or video to differentiate experience
Add interactive map or video to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Layout follows standard conventions with few unique elements
check
Tabbed resort section provides a fresh browse method
xmark
Carousel usage is very typical and familiar
lightbulb
Add interactive map or video to differentiate experience
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and chunking reduce complexity yet some calls feel hidden
Navigation and chunking reduce complexity yet some calls feel hidden
check
check
Clear section headings guide users through content
Clear section headings guide users through content
xmark
xmark
Filtering options for offers are not prominent
Filtering options for offers are not prominent
lightbulb
lightbulb
Introduce sticky filter or quick jump links for offers
Introduce sticky filter or quick jump links for offers
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and chunking reduce complexity yet some calls feel hidden
check
Clear section headings guide users through content
xmark
Filtering options for offers are not prominent
lightbulb
Introduce sticky filter or quick jump links for offers
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Text labels are clear but could add more persuasive terms
Text labels are clear but could add more persuasive terms
check
check
CTA labels use strong verbs that prompt action
CTA labels use strong verbs that prompt action
xmark
xmark
Some headings feel generic and lack appeal
Some headings feel generic and lack appeal
lightbulb
lightbulb
Use descriptive labels to boost engagement on offers
Use descriptive labels to boost engagement on offers
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Text labels are clear but could add more persuasive terms
check
CTA labels use strong verbs that prompt action
xmark
Some headings feel generic and lack appeal
lightbulb
Use descriptive labels to boost engagement on offers
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design is polished on brand and visually balanced
The design is polished on brand and visually balanced
check
check
Hero section styling feels premium and engaging
Hero section styling feels premium and engaging
xmark
xmark
Contrast on small text in footer is low and hard to read
Contrast on small text in footer is low and hard to read
lightbulb
lightbulb
Simplify footer text weight for better legibility
Simplify footer text weight for better legibility
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
The design is polished on brand and visually balanced
check
Hero section styling feels premium and engaging
xmark
Contrast on small text in footer is low and hard to read
lightbulb
Simplify footer text weight for better legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add urgency timers
Add urgency timers
Add urgency timers
Include countdown timers on limited offers to create scarcity and prompt bookings
Include countdown timers on limited offers to create scarcity and prompt bookings
Important
Moderate fix
Display social proofs
Display social proofs
Display social proofs
Add user ratings or testimonials under offers to build trust and influence decisions
Add user ratings or testimonials under offers to build trust and influence decisions
Suggestion
Easy fix
Improve mobile CTAs
Improve mobile CTAs
Improve mobile CTAs
Increase button size and spacing on mobile to enhance tap targets and usability
Increase button size and spacing on mobile to enhance tap targets and usability
Suggestion
Moderate fix
Simplify footer layout
Simplify footer layout
Simplify footer layout
Reduce text density and improve contrast for easier scanning and readability
Reduce text density and improve contrast for easier scanning and readability
RELATED RESOURCES
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
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Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025