Website Conversion Analysis
MGM Resorts
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76.5/100 Overall Score
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Website Conversion Analysis
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You ranked
37
out of 183 websites
76.5
/100
Overall Score
85
Responsive Design
65
Influence Principles
75
User Experience
80
Copywriting
Design & Aesthetics
70
Originality & Creativity
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
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What you nailed
Mobile menu and footer collapse ensure navigability on small screens
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What you can improve
Some CTAs scale down too much limiting tap targets on mobile view
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Quick insight
Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px
Good
Solid start
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Member rate CTA encourages loyalty program sign ups and perceived exclusivity
No countdown or limited time indicator reduces urgency to act on offers
Add limited time labels or countdown timers to offers to leverage scarcity
UX is all about how easy and enjoyable it is to use your site.
The date and resort picker is prominently placed for quick bookings
Too many top-level nav items increase cognitive load for first-time visitors
Consolidate related menu items under broader categories to reduce Hicks Law effect
Words shape action, and copy can make or break momentum.
CTAs like Find rooms and Book a room clearly convey next steps
Generic heading Latest offers doesnt communicate unique value of offers
Incorporate descriptive subtext under offer cards to preview key details
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
The high-quality hero image and consistent color palette reinforce brand prestige
Dense sections and numerous placeholders create visual clutter and slow comprehension
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