( WEBSITE CONVERSION ANALYSIS )
mgmresorts.com
( OVERVIEW )
MGM Resorts homepage provides a dynamic hero with booking search followed by events offers resorts experiences and social feed. Clean design aligned but heavy content may overwhelm new visitors.
( SCORES )
( DETAIL )
Clean branded layout with strong imagery but feels busy and section-heavy
Working: The high-quality hero image and consistent color palette reinforce brand prestige
Gap: Dense sections and numerous placeholders create visual clutter and slow comprehension
Insight: Simplifying hero area and reducing placeholder content can enhance focus and polish
Layout adapts well across devices with collapsible nav and stacked sections but some elements feel cramped
Working: Mobile menu and footer collapse ensure navigability on small screens
Gap: Some CTAs scale down too much limiting tap targets on mobile view
Insight: Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px
Intuitive search and clear sectioning aid navigation though top-level choices may overwhelm
Working: The date and resort picker is prominently placed for quick bookings
Gap: Too many top-level nav items increase cognitive load for first-time visitors
Insight: Consolidate related menu items under broader categories to reduce Hicks Law effect
Headlines and CTAs are concise and action-oriented but some labels lack specificity
Working: CTAs like Find rooms and Book a room clearly convey next steps
Gap: Generic heading Latest offers doesnt communicate unique value of offers
Insight: Incorporate descriptive subtext under offer cards to preview key details
Standard hospitality layout with a touch of creativity via Instagram feed but limited unique elements
Working: Embedding live Instagram feed adds dynamic social element to standard layout
Gap: The page relies on common hotel site patterns offering little novelty
Insight: Introduce interactive or personalized recommendations to differentiate experience
Effective use of member rate CTAs and F B incentives but lacks scarcity and social proof triggers
Working: Member rate CTA encourages loyalty program sign ups and perceived exclusivity
Gap: No countdown or limited time indicator reduces urgency to act on offers
Insight: Add limited time labels or countdown timers to offers to leverage scarcity
( OPPORTUNITIES )
The highest-impact changes we'd prioritize first.
Display real time countdowns on offers to create urgency and boost conversions
Integrate customer reviews or testimonials in hero or offers sections for credibility
Add brief descriptive text or pricing under offer cards to reduce clicks and improve clarity
Group related menu items under broader categories or mega menus to reduce complexity
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