Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

37

Website Rank

MGM Resorts homepage provides a dynamic hero with booking search followed by events offers resorts experiences and social feed. Clean design aligned but heavy content may overwhelm new visitors.

B

Conversion Qualification*

#

37

Website Rank

B

Conversion Qualification*

MGM Resorts homepage provides a dynamic hero with booking search followed by events offers resorts experiences and social feed. Clean design aligned but heavy content may overwhelm new visitors.

#

37

Website Rank

MGM Resorts homepage provides a dynamic hero with booking search followed by events offers resorts experiences and social feed. Clean design aligned but heavy content may overwhelm new visitors.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong visual hierarchy with prominent search & hero CTAs

Strong visual hierarchy with prominent search & hero CTAs

Strong visual hierarchy with prominent search & hero CTAs

circle-check

circle-check

Well-structured sections for events offers and resorts

Well-structured sections for events offers and resorts

Well-structured sections for events offers and resorts

circle-check

circle-check

Clean professional design aligns with premium brand

Clean professional design aligns with premium brand

Clean professional design aligns with premium brand

circle-check

circle-check

Clear call-to-action buttons are large and easy to tap

Clear call-to-action buttons are large and easy to tap

Clear call-to-action buttons are large and easy to tap

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Overwhelming number of navigation links can confuse users

Overwhelming number of navigation links can confuse users

Overwhelming number of navigation links can confuse users

circle-exclamation

circle-exclamation

Offer cards lack detail requiring extra clicks for info

Offer cards lack detail requiring extra clicks for info

Offer cards lack detail requiring extra clicks for info

circle-exclamation

circle-exclamation

No social proof like reviews or testimonials visible

No social proof like reviews or testimonials visible

No social proof like reviews or testimonials visible

circle-exclamation

circle-exclamation

Privacy notice section is text-heavy and distracts

Privacy notice section is text-heavy and distracts

Privacy notice section is text-heavy and distracts

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well across devices with collapsible nav and stacked sections but some elements feel cramped

Layout adapts well across devices with collapsible nav and stacked sections but some elements feel cramped

check

check

Mobile menu and footer collapse ensure navigability on small screens

Mobile menu and footer collapse ensure navigability on small screens

xmark

xmark

Some CTAs scale down too much limiting tap targets on mobile view

Some CTAs scale down too much limiting tap targets on mobile view

lightbulb

lightbulb

Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px

Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well across devices with collapsible nav and stacked sections but some elements feel cramped

check

Mobile menu and footer collapse ensure navigability on small screens

xmark

Some CTAs scale down too much limiting tap targets on mobile view

lightbulb

Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective use of member rate CTAs and F B incentives but lacks scarcity and social proof triggers

Effective use of member rate CTAs and F B incentives but lacks scarcity and social proof triggers

check

check

Member rate CTA encourages loyalty program sign ups and perceived exclusivity

Member rate CTA encourages loyalty program sign ups and perceived exclusivity

xmark

xmark

No countdown or limited time indicator reduces urgency to act on offers

No countdown or limited time indicator reduces urgency to act on offers

lightbulb

lightbulb

Add limited time labels or countdown timers to offers to leverage scarcity

Add limited time labels or countdown timers to offers to leverage scarcity

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective use of member rate CTAs and F B incentives but lacks scarcity and social proof triggers

check

Member rate CTA encourages loyalty program sign ups and perceived exclusivity

xmark

No countdown or limited time indicator reduces urgency to act on offers

lightbulb

Add limited time labels or countdown timers to offers to leverage scarcity

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard hospitality layout with a touch of creativity via Instagram feed but limited unique elements

Standard hospitality layout with a touch of creativity via Instagram feed but limited unique elements

check

check

Embedding live Instagram feed adds dynamic social element to standard layout

Embedding live Instagram feed adds dynamic social element to standard layout

xmark

xmark

The page relies on common hotel site patterns offering little novelty

The page relies on common hotel site patterns offering little novelty

lightbulb

lightbulb

Introduce interactive or personalized recommendations to differentiate experience

Introduce interactive or personalized recommendations to differentiate experience

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard hospitality layout with a touch of creativity via Instagram feed but limited unique elements

check

Embedding live Instagram feed adds dynamic social element to standard layout

xmark

The page relies on common hotel site patterns offering little novelty

lightbulb

Introduce interactive or personalized recommendations to differentiate experience

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive search and clear sectioning aid navigation though top-level choices may overwhelm

Intuitive search and clear sectioning aid navigation though top-level choices may overwhelm

check

check

The date and resort picker is prominently placed for quick bookings

The date and resort picker is prominently placed for quick bookings

xmark

xmark

Too many top-level nav items increase cognitive load for first-time visitors

Too many top-level nav items increase cognitive load for first-time visitors

lightbulb

lightbulb

Consolidate related menu items under broader categories to reduce Hicks Law effect

Consolidate related menu items under broader categories to reduce Hicks Law effect

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive search and clear sectioning aid navigation though top-level choices may overwhelm

check

The date and resort picker is prominently placed for quick bookings

xmark

Too many top-level nav items increase cognitive load for first-time visitors

lightbulb

Consolidate related menu items under broader categories to reduce Hicks Law effect

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headlines and CTAs are concise and action-oriented but some labels lack specificity

Headlines and CTAs are concise and action-oriented but some labels lack specificity

check

check

CTAs like Find rooms and Book a room clearly convey next steps

CTAs like Find rooms and Book a room clearly convey next steps

xmark

xmark

Generic heading Latest offers doesnt communicate unique value of offers

Generic heading Latest offers doesnt communicate unique value of offers

lightbulb

lightbulb

Incorporate descriptive subtext under offer cards to preview key details

Incorporate descriptive subtext under offer cards to preview key details

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headlines and CTAs are concise and action-oriented but some labels lack specificity

check

CTAs like Find rooms and Book a room clearly convey next steps

xmark

Generic heading Latest offers doesnt communicate unique value of offers

lightbulb

Incorporate descriptive subtext under offer cards to preview key details

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean branded layout with strong imagery but feels busy and section-heavy

Clean branded layout with strong imagery but feels busy and section-heavy

check

check

The high-quality hero image and consistent color palette reinforce brand prestige

The high-quality hero image and consistent color palette reinforce brand prestige

xmark

xmark

Dense sections and numerous placeholders create visual clutter and slow comprehension

Dense sections and numerous placeholders create visual clutter and slow comprehension

lightbulb

lightbulb

Simplifying hero area and reducing placeholder content can enhance focus and polish

Simplifying hero area and reducing placeholder content can enhance focus and polish

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Clean branded layout with strong imagery but feels busy and section-heavy

check

The high-quality hero image and consistent color palette reinforce brand prestige

xmark

Dense sections and numerous placeholders create visual clutter and slow comprehension

lightbulb

Simplifying hero area and reducing placeholder content can enhance focus and polish

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Countdown Timers

Add Countdown Timers

Add Countdown Timers

Display real time countdowns on offers to create urgency and boost conversions

Display real time countdowns on offers to create urgency and boost conversions

Suggestion

Easy fix

Improve Social Proof

Improve Social Proof

Improve Social Proof

Integrate customer reviews or testimonials in hero or offers sections for credibility

Integrate customer reviews or testimonials in hero or offers sections for credibility

Important

Moderate fix

Enhance Offer Previews

Enhance Offer Previews

Enhance Offer Previews

Add brief descriptive text or pricing under offer cards to reduce clicks and improve clarity

Add brief descriptive text or pricing under offer cards to reduce clicks and improve clarity

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Group related menu items under broader categories or mega menus to reduce complexity

Group related menu items under broader categories or mega menus to reduce complexity

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025