Welcome,
Welcome,
MGM Resorts
MGM Resorts
MGM Resorts
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
37
37
out of 183 websites
out of 183 websites
76.5
76.5
76.5
/100
/100
/100
You ranked
out of 183 websites
37
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
85
85
85
/100
/100
/100
check
check
What you nailed
Mobile menu and footer collapse ensure navigability on small screens
Mobile menu and footer collapse ensure navigability on small screens
Mobile menu and footer collapse ensure navigability on small screens
xmark
xmark
What you can improve
Some CTAs scale down too much limiting tap targets on mobile view
Some CTAs scale down too much limiting tap targets on mobile view
Some CTAs scale down too much limiting tap targets on mobile view
lightbulb
lightbulb
Quick insight
Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px
Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px
Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Member rate CTA encourages loyalty program sign ups and perceived exclusivity
Member rate CTA encourages loyalty program sign ups and perceived exclusivity
Member rate CTA encourages loyalty program sign ups and perceived exclusivity
xmark
xmark
What you can improve
No countdown or limited time indicator reduces urgency to act on offers
No countdown or limited time indicator reduces urgency to act on offers
No countdown or limited time indicator reduces urgency to act on offers
lightbulb
lightbulb
Quick insight
Add limited time labels or countdown timers to offers to leverage scarcity
Add limited time labels or countdown timers to offers to leverage scarcity
Add limited time labels or countdown timers to offers to leverage scarcity
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
The date and resort picker is prominently placed for quick bookings
The date and resort picker is prominently placed for quick bookings
The date and resort picker is prominently placed for quick bookings
xmark
xmark
What you can improve
Too many top-level nav items increase cognitive load for first-time visitors
Too many top-level nav items increase cognitive load for first-time visitors
Too many top-level nav items increase cognitive load for first-time visitors
lightbulb
lightbulb
Quick insight
Consolidate related menu items under broader categories to reduce Hicks Law effect
Consolidate related menu items under broader categories to reduce Hicks Law effect
Consolidate related menu items under broader categories to reduce Hicks Law effect
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
CTAs like Find rooms and Book a room clearly convey next steps
CTAs like Find rooms and Book a room clearly convey next steps
CTAs like Find rooms and Book a room clearly convey next steps
xmark
xmark
What you can improve
Generic heading Latest offers doesnt communicate unique value of offers
Generic heading Latest offers doesnt communicate unique value of offers
Generic heading Latest offers doesnt communicate unique value of offers
lightbulb
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Quick insight
Incorporate descriptive subtext under offer cards to preview key details
Incorporate descriptive subtext under offer cards to preview key details
Incorporate descriptive subtext under offer cards to preview key details
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
The high-quality hero image and consistent color palette reinforce brand prestige
The high-quality hero image and consistent color palette reinforce brand prestige
The high-quality hero image and consistent color palette reinforce brand prestige
xmark
xmark
What you can improve
Dense sections and numerous placeholders create visual clutter and slow comprehension
Dense sections and numerous placeholders create visual clutter and slow comprehension
Dense sections and numerous placeholders create visual clutter and slow comprehension
lightbulb
lightbulb
Quick insight
Simplifying hero area and reducing placeholder content can enhance focus and polish
Simplifying hero area and reducing placeholder content can enhance focus and polish
Simplifying hero area and reducing placeholder content can enhance focus and polish
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Embedding live Instagram feed adds dynamic social element to standard layout
Embedding live Instagram feed adds dynamic social element to standard layout
Embedding live Instagram feed adds dynamic social element to standard layout
xmark
xmark
What you can improve
The page relies on common hotel site patterns offering little novelty
The page relies on common hotel site patterns offering little novelty
The page relies on common hotel site patterns offering little novelty
lightbulb
lightbulb
Quick insight
Introduce interactive or personalized recommendations to differentiate experience
Introduce interactive or personalized recommendations to differentiate experience
Introduce interactive or personalized recommendations to differentiate experience
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Countdown Timers
Display real time countdowns on offers to create urgency and boost conversions
Suggestion
Easy fix
Improve Social Proof
Integrate customer reviews or testimonials in hero or offers sections for credibility
Important
Easy fix
Add Countdown Timers
Display real time countdowns on offers to create urgency and boost conversions
Suggestion
Easy fix
Improve Social Proof
Integrate customer reviews or testimonials in hero or offers sections for credibility
Important
Moderate fix
Enhance Offer Previews
Add brief descriptive text or pricing under offer cards to reduce clicks and improve clarity
Important
Moderate fix
Simplify Navigation
Group related menu items under broader categories or mega menus to reduce complexity
Important
Moderate fix
Enhance Offer Previews
Add brief descriptive text or pricing under offer cards to reduce clicks and improve clarity
Important
Moderate fix
Simplify Navigation
Group related menu items under broader categories or mega menus to reduce complexity
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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