Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
37
Website Rank
MGM Resorts homepage provides a dynamic hero with booking search followed by events offers resorts experiences and social feed. Clean design aligned but heavy content may overwhelm new visitors.
B
Conversion Qualification*
#
37
Website Rank
B
Conversion Qualification*
MGM Resorts homepage provides a dynamic hero with booking search followed by events offers resorts experiences and social feed. Clean design aligned but heavy content may overwhelm new visitors.
#
37
Website Rank
MGM Resorts homepage provides a dynamic hero with booking search followed by events offers resorts experiences and social feed. Clean design aligned but heavy content may overwhelm new visitors.
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual hierarchy with prominent search & hero CTAs
Strong visual hierarchy with prominent search & hero CTAs
Strong visual hierarchy with prominent search & hero CTAs
circle-check
circle-check
Well-structured sections for events offers and resorts
Well-structured sections for events offers and resorts
Well-structured sections for events offers and resorts
circle-check
circle-check
Clean professional design aligns with premium brand
Clean professional design aligns with premium brand
Clean professional design aligns with premium brand
circle-check
circle-check
Clear call-to-action buttons are large and easy to tap
Clear call-to-action buttons are large and easy to tap
Clear call-to-action buttons are large and easy to tap
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming number of navigation links can confuse users
Overwhelming number of navigation links can confuse users
Overwhelming number of navigation links can confuse users
circle-exclamation
circle-exclamation
Offer cards lack detail requiring extra clicks for info
Offer cards lack detail requiring extra clicks for info
Offer cards lack detail requiring extra clicks for info
circle-exclamation
circle-exclamation
No social proof like reviews or testimonials visible
No social proof like reviews or testimonials visible
No social proof like reviews or testimonials visible
circle-exclamation
circle-exclamation
Privacy notice section is text-heavy and distracts
Privacy notice section is text-heavy and distracts
Privacy notice section is text-heavy and distracts
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across devices with collapsible nav and stacked sections but some elements feel cramped
Layout adapts well across devices with collapsible nav and stacked sections but some elements feel cramped
check
check
Mobile menu and footer collapse ensure navigability on small screens
Mobile menu and footer collapse ensure navigability on small screens
xmark
xmark
Some CTAs scale down too much limiting tap targets on mobile view
Some CTAs scale down too much limiting tap targets on mobile view
lightbulb
lightbulb
Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px
Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across devices with collapsible nav and stacked sections but some elements feel cramped
check
Mobile menu and footer collapse ensure navigability on small screens
xmark
Some CTAs scale down too much limiting tap targets on mobile view
lightbulb
Adjust button sizes on mobile to maintain tappable touch areas above 44x44 px
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective use of member rate CTAs and F B incentives but lacks scarcity and social proof triggers
Effective use of member rate CTAs and F B incentives but lacks scarcity and social proof triggers
check
check
Member rate CTA encourages loyalty program sign ups and perceived exclusivity
Member rate CTA encourages loyalty program sign ups and perceived exclusivity
xmark
xmark
No countdown or limited time indicator reduces urgency to act on offers
No countdown or limited time indicator reduces urgency to act on offers
lightbulb
lightbulb
Add limited time labels or countdown timers to offers to leverage scarcity
Add limited time labels or countdown timers to offers to leverage scarcity
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective use of member rate CTAs and F B incentives but lacks scarcity and social proof triggers
check
Member rate CTA encourages loyalty program sign ups and perceived exclusivity
xmark
No countdown or limited time indicator reduces urgency to act on offers
lightbulb
Add limited time labels or countdown timers to offers to leverage scarcity
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hospitality layout with a touch of creativity via Instagram feed but limited unique elements
Standard hospitality layout with a touch of creativity via Instagram feed but limited unique elements
check
check
Embedding live Instagram feed adds dynamic social element to standard layout
Embedding live Instagram feed adds dynamic social element to standard layout
xmark
xmark
The page relies on common hotel site patterns offering little novelty
The page relies on common hotel site patterns offering little novelty
lightbulb
lightbulb
Introduce interactive or personalized recommendations to differentiate experience
Introduce interactive or personalized recommendations to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hospitality layout with a touch of creativity via Instagram feed but limited unique elements
check
Embedding live Instagram feed adds dynamic social element to standard layout
xmark
The page relies on common hotel site patterns offering little novelty
lightbulb
Introduce interactive or personalized recommendations to differentiate experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive search and clear sectioning aid navigation though top-level choices may overwhelm
Intuitive search and clear sectioning aid navigation though top-level choices may overwhelm
check
check
The date and resort picker is prominently placed for quick bookings
The date and resort picker is prominently placed for quick bookings
xmark
xmark
Too many top-level nav items increase cognitive load for first-time visitors
Too many top-level nav items increase cognitive load for first-time visitors
lightbulb
lightbulb
Consolidate related menu items under broader categories to reduce Hicks Law effect
Consolidate related menu items under broader categories to reduce Hicks Law effect
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive search and clear sectioning aid navigation though top-level choices may overwhelm
check
The date and resort picker is prominently placed for quick bookings
xmark
Too many top-level nav items increase cognitive load for first-time visitors
lightbulb
Consolidate related menu items under broader categories to reduce Hicks Law effect
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines and CTAs are concise and action-oriented but some labels lack specificity
Headlines and CTAs are concise and action-oriented but some labels lack specificity
check
check
CTAs like Find rooms and Book a room clearly convey next steps
CTAs like Find rooms and Book a room clearly convey next steps
xmark
xmark
Generic heading Latest offers doesnt communicate unique value of offers
Generic heading Latest offers doesnt communicate unique value of offers
lightbulb
lightbulb
Incorporate descriptive subtext under offer cards to preview key details
Incorporate descriptive subtext under offer cards to preview key details
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines and CTAs are concise and action-oriented but some labels lack specificity
check
CTAs like Find rooms and Book a room clearly convey next steps
xmark
Generic heading Latest offers doesnt communicate unique value of offers
lightbulb
Incorporate descriptive subtext under offer cards to preview key details
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean branded layout with strong imagery but feels busy and section-heavy
Clean branded layout with strong imagery but feels busy and section-heavy
check
check
The high-quality hero image and consistent color palette reinforce brand prestige
The high-quality hero image and consistent color palette reinforce brand prestige
xmark
xmark
Dense sections and numerous placeholders create visual clutter and slow comprehension
Dense sections and numerous placeholders create visual clutter and slow comprehension
lightbulb
lightbulb
Simplifying hero area and reducing placeholder content can enhance focus and polish
Simplifying hero area and reducing placeholder content can enhance focus and polish
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean branded layout with strong imagery but feels busy and section-heavy
check
The high-quality hero image and consistent color palette reinforce brand prestige
xmark
Dense sections and numerous placeholders create visual clutter and slow comprehension
lightbulb
Simplifying hero area and reducing placeholder content can enhance focus and polish
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Countdown Timers
Add Countdown Timers
Add Countdown Timers
Display real time countdowns on offers to create urgency and boost conversions
Display real time countdowns on offers to create urgency and boost conversions
Suggestion
Easy fix
Improve Social Proof
Improve Social Proof
Improve Social Proof
Integrate customer reviews or testimonials in hero or offers sections for credibility
Integrate customer reviews or testimonials in hero or offers sections for credibility
Important
Moderate fix
Enhance Offer Previews
Enhance Offer Previews
Enhance Offer Previews
Add brief descriptive text or pricing under offer cards to reduce clicks and improve clarity
Add brief descriptive text or pricing under offer cards to reduce clicks and improve clarity
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Group related menu items under broader categories or mega menus to reduce complexity
Group related menu items under broader categories or mega menus to reduce complexity
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025