Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
151
Website Rank
Modern minimal Japanese-style hotel site with large hero image, clear section headings, CTAs to explore rooms, amenities, events, newsletter signup. However content's sparse.
C
Conversion Qualification*
#
151
Website Rank
C
Conversion Qualification*
Modern minimal Japanese-style hotel site with large hero image, clear section headings, CTAs to explore rooms, amenities, events, newsletter signup. However content's sparse.
#
151
Website Rank
Modern minimal Japanese-style hotel site with large hero image, clear section headings, CTAs to explore rooms, amenities, events, newsletter signup. However content's sparse.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image creates strong first impression.
Hero image creates strong first impression.
Hero image creates strong first impression.
circle-check
circle-check
Clear section headings guide exploration.
Clear section headings guide exploration.
Clear section headings guide exploration.
circle-check
circle-check
Consistent typography and whitespace usage.
Consistent typography and whitespace usage.
Consistent typography and whitespace usage.
circle-check
circle-check
Newsletter signup is prominently placed.
Newsletter signup is prominently placed.
Newsletter signup is prominently placed.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Limited imagery for rooms and amenities.
Limited imagery for rooms and amenities.
Limited imagery for rooms and amenities.
circle-exclamation
circle-exclamation
Lack of social proof or guest reviews.
Lack of social proof or guest reviews.
Lack of social proof or guest reviews.
circle-exclamation
circle-exclamation
Content sections feel disconnected.
Content sections feel disconnected.
Content sections feel disconnected.
circle-exclamation
circle-exclamation
CTAs blend too much into background.
CTAs blend too much into background.
CTAs blend too much into background.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile view retains structure, nav collapses into hamburger, good responsiveness.
Mobile view retains structure, nav collapses into hamburger, good responsiveness.
check
check
Navigation adapts well to small screens.
Navigation adapts well to small screens.
xmark
xmark
Text blocks become lengthy on mobile view.
Text blocks become lengthy on mobile view.
lightbulb
lightbulb
Introduce collapsible content for mobile brevity.
Introduce collapsible content for mobile brevity.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile view retains structure, nav collapses into hamburger, good responsiveness.
check
Navigation adapts well to small screens.
xmark
Text blocks become lengthy on mobile view.
lightbulb
Introduce collapsible content for mobile brevity.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks urgency tactics and social proof, relying solely on basic CTAs.
Lacks urgency tactics and social proof, relying solely on basic CTAs.
check
check
Clear CTAs for booking and events.
Clear CTAs for booking and events.
xmark
xmark
No visible offers or deal countdowns.
No visible offers or deal countdowns.
lightbulb
lightbulb
Add limited-time offers or countdown timers.
Add limited-time offers or countdown timers.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks urgency tactics and social proof, relying solely on basic CTAs.
check
Clear CTAs for booking and events.
xmark
No visible offers or deal countdowns.
lightbulb
Add limited-time offers or countdown timers.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design aligns with common hotel templates without standout features.
Design aligns with common hotel templates without standout features.
check
check
The Japanese theme is visually consistent.
The Japanese theme is visually consistent.
xmark
xmark
Site structure mirrors common hospitality layouts.
Site structure mirrors common hospitality layouts.
lightbulb
lightbulb
Introduce interactive storytelling elements to stand out.
Introduce interactive storytelling elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design aligns with common hotel templates without standout features.
check
The Japanese theme is visually consistent.
xmark
Site structure mirrors common hospitality layouts.
lightbulb
Introduce interactive storytelling elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Simple navigation and clear CTAs but sparse info hierarchy beyond first fold.
Simple navigation and clear CTAs but sparse info hierarchy beyond first fold.
check
check
Clear CTAs for rooms and amenities.
Clear CTAs for rooms and amenities.
xmark
xmark
Requires extra clicks to access detailed info.
Requires extra clicks to access detailed info.
lightbulb
lightbulb
Add quick-access anchors to reduce scroll depth.
Add quick-access anchors to reduce scroll depth.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Simple navigation and clear CTAs but sparse info hierarchy beyond first fold.
check
Clear CTAs for rooms and amenities.
xmark
Requires extra clicks to access detailed info.
lightbulb
Add quick-access anchors to reduce scroll depth.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are concise but body text generic and cut-off.
Headlines are concise but body text generic and cut-off.
check
check
Headings clearly describe sections.
Headings clearly describe sections.
xmark
xmark
Paragraphs are generic and lack compelling detail.
Paragraphs are generic and lack compelling detail.
lightbulb
lightbulb
Enrich copy with unique hotel features and narrative.
Enrich copy with unique hotel features and narrative.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are concise but body text generic and cut-off.
check
Headings clearly describe sections.
xmark
Paragraphs are generic and lack compelling detail.
lightbulb
Enrich copy with unique hotel features and narrative.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimal Japanese aesthetic with ample whitespace and consistent fonts.
Minimal Japanese aesthetic with ample whitespace and consistent fonts.
check
check
Strong visual hierarchy with bold headings.
Strong visual hierarchy with bold headings.
xmark
xmark
Generic layout lacks unique character.
Generic layout lacks unique character.
lightbulb
lightbulb
Incorporate richer imagery to enhance aesthetic appeal.
Incorporate richer imagery to enhance aesthetic appeal.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Minimal Japanese aesthetic with ample whitespace and consistent fonts.
check
Strong visual hierarchy with bold headings.
xmark
Generic layout lacks unique character.
lightbulb
Incorporate richer imagery to enhance aesthetic appeal.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Integrate Guest Reviews
Integrate Guest Reviews
Integrate Guest Reviews
Include a review carousel with star ratings on homepage to build trust.
Include a review carousel with star ratings on homepage to build trust.
Important
Moderate fix
Display Limited-Time Offers
Display Limited-Time Offers
Display Limited-Time Offers
Highlight special deals with countdown timers to create scarcity and drive bookings.
Highlight special deals with countdown timers to create scarcity and drive bookings.
Suggestion
Moderate fix
Optimize Mobile Content Layout
Optimize Mobile Content Layout
Optimize Mobile Content Layout
Collapse long text sections into expandable accordions on mobile for better readability.
Collapse long text sections into expandable accordions on mobile for better readability.
Suggestion
Easy fix
Expand Room Photo Gallery
Expand Room Photo Gallery
Expand Room Photo Gallery
Add high-quality room and amenities images within sections to enrich visual storytelling.
Add high-quality room and amenities images within sections to enrich visual storytelling.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025