Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
94
Website Rank
Clean hospitality site showcasing Japanese luxury in Torrance CA with hero imagery and minimal sections. Lacks content in offer areas and social proof
B
Conversion Qualification*
#
94
Website Rank
B
Conversion Qualification*
Clean hospitality site showcasing Japanese luxury in Torrance CA with hero imagery and minimal sections. Lacks content in offer areas and social proof
#
94
Website Rank
Clean hospitality site showcasing Japanese luxury in Torrance CA with hero imagery and minimal sections. Lacks content in offer areas and social proof
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean minimalist design evokes Japanese aesthetic
Clean minimalist design evokes Japanese aesthetic
Clean minimalist design evokes Japanese aesthetic
circle-check
circle-check
Clear hierarchy with bold headlines
Clear hierarchy with bold headlines
Clear hierarchy with bold headlines
circle-check
circle-check
Consistent typography and spacing
Consistent typography and spacing
Consistent typography and spacing
circle-check
circle-check
Prominent hero image builds brand story
Prominent hero image builds brand story
Prominent hero image builds brand story
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lacks visible room availability or rates
Lacks visible room availability or rates
Lacks visible room availability or rates
circle-exclamation
circle-exclamation
No social proof or guest testimonials
No social proof or guest testimonials
No social proof or guest testimonials
circle-exclamation
circle-exclamation
Sparse content leaves empty whitespace
Sparse content leaves empty whitespace
Sparse content leaves empty whitespace
circle-exclamation
circle-exclamation
Navigation feels cluttered with many links
Navigation feels cluttered with many links
Navigation feels cluttered with many links
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive design adapts layouts smoothly across devices with a concise nav on mobile
Responsive design adapts layouts smoothly across devices with a concise nav on mobile
check
check
Hamburger menu simplifies navigation on small screens
Hamburger menu simplifies navigation on small screens
xmark
xmark
Footer content gets cramped on narrow viewports under mobile
Footer content gets cramped on narrow viewports under mobile
lightbulb
lightbulb
Review spacing on mobile to ensure touch targets remain accessible
Review spacing on mobile to ensure touch targets remain accessible
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive design adapts layouts smoothly across devices with a concise nav on mobile
check
Hamburger menu simplifies navigation on small screens
xmark
Footer content gets cramped on narrow viewports under mobile
lightbulb
Review spacing on mobile to ensure touch targets remain accessible
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Sales approach is subtle but misses key principles like scarcity and social proof
Sales approach is subtle but misses key principles like scarcity and social proof
check
check
Email signup CTA encourages lead capture effectively
Email signup CTA encourages lead capture effectively
xmark
xmark
No urgency driven messaging to prompt immediate bookings
No urgency driven messaging to prompt immediate bookings
lightbulb
lightbulb
Integrate limited time offers or guest reviews to drive conversions
Integrate limited time offers or guest reviews to drive conversions
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Sales approach is subtle but misses key principles like scarcity and social proof
check
Email signup CTA encourages lead capture effectively
xmark
No urgency driven messaging to prompt immediate bookings
lightbulb
Integrate limited time offers or guest reviews to drive conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site has a refined aesthetic but lacks unique interactive elements
Site has a refined aesthetic but lacks unique interactive elements
check
check
Aesthetic nods to Japanese culture feel authentic and refined
Aesthetic nods to Japanese culture feel authentic and refined
xmark
xmark
Navigation items are generic and offer no unique interaction
Navigation items are generic and offer no unique interaction
lightbulb
lightbulb
Introduce unique interactive overlays or cultural motifs to stand out
Introduce unique interactive overlays or cultural motifs to stand out
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site has a refined aesthetic but lacks unique interactive elements
check
Aesthetic nods to Japanese culture feel authentic and refined
xmark
Navigation items are generic and offer no unique interaction
lightbulb
Introduce unique interactive overlays or cultural motifs to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Overall UX is intuitive with clear sectioning but lacks interactive content to engage users
Overall UX is intuitive with clear sectioning but lacks interactive content to engage users
check
check
Distinct sections help users scan offerings quickly
Distinct sections help users scan offerings quickly
xmark
xmark
Empty placeholder headings disrupt user journey flow
Empty placeholder headings disrupt user journey flow
lightbulb
lightbulb
Populate offer sections to maintain engagement and avoid drop off
Populate offer sections to maintain engagement and avoid drop off
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Overall UX is intuitive with clear sectioning but lacks interactive content to engage users
check
Distinct sections help users scan offerings quickly
xmark
Empty placeholder headings disrupt user journey flow
lightbulb
Populate offer sections to maintain engagement and avoid drop off
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy conveys Japanese luxury but could be more concise and action oriented
Copy conveys Japanese luxury but could be more concise and action oriented
check
check
Headlines clearly communicate key themes of hospitality
Headlines clearly communicate key themes of hospitality
xmark
xmark
Body text is repetitive and lacks persuasive call to action
Body text is repetitive and lacks persuasive call to action
lightbulb
lightbulb
Refine copy to include clear benefits and calls to action on each section
Refine copy to include clear benefits and calls to action on each section
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy conveys Japanese luxury but could be more concise and action oriented
check
Headlines clearly communicate key themes of hospitality
xmark
Body text is repetitive and lacks persuasive call to action
lightbulb
Refine copy to include clear benefits and calls to action on each section
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean minimal Japanese aesthetic with strong imagery but some layout gaps affect cohesion
Clean minimal Japanese aesthetic with strong imagery but some layout gaps affect cohesion
check
check
Hero image and typography reflect luxury and cultural ethos effectively
Hero image and typography reflect luxury and cultural ethos effectively
xmark
xmark
White space under headings results in disjointed blank sections
White space under headings results in disjointed blank sections
lightbulb
lightbulb
Balance visual flow by filling blank sections with curated imagery or content
Balance visual flow by filling blank sections with curated imagery or content
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean minimal Japanese aesthetic with strong imagery but some layout gaps affect cohesion
check
Hero image and typography reflect luxury and cultural ethos effectively
xmark
White space under headings results in disjointed blank sections
lightbulb
Balance visual flow by filling blank sections with curated imagery or content
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Include guest testimonials and star ratings to build trust and credibility
Include guest testimonials and star ratings to build trust and credibility
Important
Moderate fix
Show Real Offers
Show Real Offers
Show Real Offers
Populate Our Offers and Meetings areas with actual deals to engage users
Populate Our Offers and Meetings areas with actual deals to engage users
Important
Easy fix
Implement Scarcity Cues
Implement Scarcity Cues
Implement Scarcity Cues
Add limited time deal banners or countdowns to create urgency for bookings
Add limited time deal banners or countdowns to create urgency for bookings
Suggestion
Easy fix
Improve Mobile Footer
Improve Mobile Footer
Improve Mobile Footer
Adjust footer layout on mobile to ensure touch targets are well spaced
Adjust footer layout on mobile to ensure touch targets are well spaced
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025