Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

151

Website Rank

Modern minimal Japanese-style hotel site with large hero image, clear section headings, CTAs to explore rooms, amenities, events, newsletter signup. However content's sparse.

C

Conversion Qualification*

#

151

Website Rank

C

Conversion Qualification*

Modern minimal Japanese-style hotel site with large hero image, clear section headings, CTAs to explore rooms, amenities, events, newsletter signup. However content's sparse.

#

151

Website Rank

Modern minimal Japanese-style hotel site with large hero image, clear section headings, CTAs to explore rooms, amenities, events, newsletter signup. However content's sparse.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero image creates strong first impression.

Hero image creates strong first impression.

Hero image creates strong first impression.

circle-check

circle-check

Clear section headings guide exploration.

Clear section headings guide exploration.

Clear section headings guide exploration.

circle-check

circle-check

Consistent typography and whitespace usage.

Consistent typography and whitespace usage.

Consistent typography and whitespace usage.

circle-check

circle-check

Newsletter signup is prominently placed.

Newsletter signup is prominently placed.

Newsletter signup is prominently placed.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Limited imagery for rooms and amenities.

Limited imagery for rooms and amenities.

Limited imagery for rooms and amenities.

circle-exclamation

circle-exclamation

Lack of social proof or guest reviews.

Lack of social proof or guest reviews.

Lack of social proof or guest reviews.

circle-exclamation

circle-exclamation

Content sections feel disconnected.

Content sections feel disconnected.

Content sections feel disconnected.

circle-exclamation

circle-exclamation

CTAs blend too much into background.

CTAs blend too much into background.

CTAs blend too much into background.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile view retains structure, nav collapses into hamburger, good responsiveness.

Mobile view retains structure, nav collapses into hamburger, good responsiveness.

check

check

Navigation adapts well to small screens.

Navigation adapts well to small screens.

xmark

xmark

Text blocks become lengthy on mobile view.

Text blocks become lengthy on mobile view.

lightbulb

lightbulb

Introduce collapsible content for mobile brevity.

Introduce collapsible content for mobile brevity.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile view retains structure, nav collapses into hamburger, good responsiveness.

check

Navigation adapts well to small screens.

xmark

Text blocks become lengthy on mobile view.

lightbulb

Introduce collapsible content for mobile brevity.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Lacks urgency tactics and social proof, relying solely on basic CTAs.

Lacks urgency tactics and social proof, relying solely on basic CTAs.

check

check

Clear CTAs for booking and events.

Clear CTAs for booking and events.

xmark

xmark

No visible offers or deal countdowns.

No visible offers or deal countdowns.

lightbulb

lightbulb

Add limited-time offers or countdown timers.

Add limited-time offers or countdown timers.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Lacks urgency tactics and social proof, relying solely on basic CTAs.

check

Clear CTAs for booking and events.

xmark

No visible offers or deal countdowns.

lightbulb

Add limited-time offers or countdown timers.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design aligns with common hotel templates without standout features.

Design aligns with common hotel templates without standout features.

check

check

The Japanese theme is visually consistent.

The Japanese theme is visually consistent.

xmark

xmark

Site structure mirrors common hospitality layouts.

Site structure mirrors common hospitality layouts.

lightbulb

lightbulb

Introduce interactive storytelling elements to stand out.

Introduce interactive storytelling elements to stand out.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design aligns with common hotel templates without standout features.

check

The Japanese theme is visually consistent.

xmark

Site structure mirrors common hospitality layouts.

lightbulb

Introduce interactive storytelling elements to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Simple navigation and clear CTAs but sparse info hierarchy beyond first fold.

Simple navigation and clear CTAs but sparse info hierarchy beyond first fold.

check

check

Clear CTAs for rooms and amenities.

Clear CTAs for rooms and amenities.

xmark

xmark

Requires extra clicks to access detailed info.

Requires extra clicks to access detailed info.

lightbulb

lightbulb

Add quick-access anchors to reduce scroll depth.

Add quick-access anchors to reduce scroll depth.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Simple navigation and clear CTAs but sparse info hierarchy beyond first fold.

check

Clear CTAs for rooms and amenities.

xmark

Requires extra clicks to access detailed info.

lightbulb

Add quick-access anchors to reduce scroll depth.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headlines are concise but body text generic and cut-off.

Headlines are concise but body text generic and cut-off.

check

check

Headings clearly describe sections.

Headings clearly describe sections.

xmark

xmark

Paragraphs are generic and lack compelling detail.

Paragraphs are generic and lack compelling detail.

lightbulb

lightbulb

Enrich copy with unique hotel features and narrative.

Enrich copy with unique hotel features and narrative.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headlines are concise but body text generic and cut-off.

check

Headings clearly describe sections.

xmark

Paragraphs are generic and lack compelling detail.

lightbulb

Enrich copy with unique hotel features and narrative.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Minimal Japanese aesthetic with ample whitespace and consistent fonts.

Minimal Japanese aesthetic with ample whitespace and consistent fonts.

check

check

Strong visual hierarchy with bold headings.

Strong visual hierarchy with bold headings.

xmark

xmark

Generic layout lacks unique character.

Generic layout lacks unique character.

lightbulb

lightbulb

Incorporate richer imagery to enhance aesthetic appeal.

Incorporate richer imagery to enhance aesthetic appeal.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Minimal Japanese aesthetic with ample whitespace and consistent fonts.

check

Strong visual hierarchy with bold headings.

xmark

Generic layout lacks unique character.

lightbulb

Incorporate richer imagery to enhance aesthetic appeal.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Integrate Guest Reviews

Integrate Guest Reviews

Integrate Guest Reviews

Include a review carousel with star ratings on homepage to build trust.

Include a review carousel with star ratings on homepage to build trust.

Important

Moderate fix

Display Limited-Time Offers

Display Limited-Time Offers

Display Limited-Time Offers

Highlight special deals with countdown timers to create scarcity and drive bookings.

Highlight special deals with countdown timers to create scarcity and drive bookings.

Suggestion

Moderate fix

Optimize Mobile Content Layout

Optimize Mobile Content Layout

Optimize Mobile Content Layout

Collapse long text sections into expandable accordions on mobile for better readability.

Collapse long text sections into expandable accordions on mobile for better readability.

Suggestion

Easy fix

Expand Room Photo Gallery

Expand Room Photo Gallery

Expand Room Photo Gallery

Add high-quality room and amenities images within sections to enrich visual storytelling.

Add high-quality room and amenities images within sections to enrich visual storytelling.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025