Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
74
Website Rank
Site uses bold imagery and minimal style to showcase hotels restaurants and culture but lacks clear booking options
B
Conversion Qualification*
#
74
Website Rank
B
Conversion Qualification*
Site uses bold imagery and minimal style to showcase hotels restaurants and culture but lacks clear booking options
#
74
Website Rank
Site uses bold imagery and minimal style to showcase hotels restaurants and culture but lacks clear booking options
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
78
78
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual hierarchy
Strong visual hierarchy
Strong visual hierarchy
circle-check
circle-check
Clean minimalistic design
Clean minimalistic design
Clean minimalistic design
circle-check
circle-check
Well structured grid layout
Well structured grid layout
Well structured grid layout
circle-check
circle-check
Clear brand messaging
Clear brand messaging
Clear brand messaging
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking call to action
No direct booking call to action
No direct booking call to action
circle-exclamation
circle-exclamation
Missing pricing and availability
Missing pricing and availability
Missing pricing and availability
circle-exclamation
circle-exclamation
Hero text feels generic
Hero text feels generic
Hero text feels generic
circle-exclamation
circle-exclamation
Limited social proof on main page
Limited social proof on main page
Limited social proof on main page
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive grid collapses but may need breakpoint checks
Responsive grid collapses but may need breakpoint checks
check
check
Navigation adapts across devices
Navigation adapts across devices
xmark
xmark
Images may crop awkwardly on small screens
Images may crop awkwardly on small screens
lightbulb
lightbulb
Test and adjust breakpoints for image scaling
Test and adjust breakpoints for image scaling
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive grid collapses but may need breakpoint checks
check
Navigation adapts across devices
xmark
Images may crop awkwardly on small screens
lightbulb
Test and adjust breakpoints for image scaling
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Few scarcity or review elements visible
Few scarcity or review elements visible
check
check
Trusted partner logos build credibility
Trusted partner logos build credibility
xmark
xmark
No limited time offers or testimonials
No limited time offers or testimonials
lightbulb
lightbulb
Incorporate scarcity timers or guest reviews
Incorporate scarcity timers or guest reviews
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Few scarcity or review elements visible
check
Trusted partner logos build credibility
xmark
No limited time offers or testimonials
lightbulb
Incorporate scarcity timers or guest reviews
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Graphic patterns add flair but sections repeat
Graphic patterns add flair but sections repeat
check
check
Creative geometric motifs stand out
Creative geometric motifs stand out
xmark
xmark
Layout feels repetitive over page length
Layout feels repetitive over page length
lightbulb
lightbulb
Introduce interactive elements for novelty
Introduce interactive elements for novelty
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Graphic patterns add flair but sections repeat
check
Creative geometric motifs stand out
xmark
Layout feels repetitive over page length
lightbulb
Introduce interactive elements for novelty
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear navigation structures but lacks action items
Clear navigation structures but lacks action items
check
check
Consistent layout makes browsing predictable
Consistent layout makes browsing predictable
xmark
xmark
Too many menu choices can overwhelm
Too many menu choices can overwhelm
lightbulb
lightbulb
Simplify menu by grouping related items
Simplify menu by grouping related items
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear navigation structures but lacks action items
check
Consistent layout makes browsing predictable
xmark
Too many menu choices can overwhelm
lightbulb
Simplify menu by grouping related items
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Messaging is aspirational but lacks clear CTAs
Messaging is aspirational but lacks clear CTAs
check
check
Taglines resonate with hospitality focus
Taglines resonate with hospitality focus
xmark
xmark
Placeholder labels cause confusion
Placeholder labels cause confusion
lightbulb
lightbulb
Use direct action oriented labels for links
Use direct action oriented labels for links
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Messaging is aspirational but lacks clear CTAs
check
Taglines resonate with hospitality focus
xmark
Placeholder labels cause confusion
lightbulb
Use direct action oriented labels for links
Good
Good
Solid start
Solid start
78
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist design with bold fonts and ample whitespace
Minimalist design with bold fonts and ample whitespace
check
check
Visual hierarchy guides attention effectively
Visual hierarchy guides attention effectively
xmark
xmark
Some areas appear empty without content
Some areas appear empty without content
lightbulb
lightbulb
Balance visuals with more informative elements
Balance visuals with more informative elements
swatchbook
Design & Aesthetics
Good
Solid start
78
/100
Minimalist design with bold fonts and ample whitespace
check
Visual hierarchy guides attention effectively
xmark
Some areas appear empty without content
lightbulb
Balance visuals with more informative elements
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add primary booking CTA
Add primary booking CTA
Add primary booking CTA
Place a clear Book Now button above the fold linking to reservations
Place a clear Book Now button above the fold linking to reservations
Important
Moderate fix
Showcase guest reviews
Showcase guest reviews
Showcase guest reviews
Add a reviews section with star ratings and quotes to boost social proof
Add a reviews section with star ratings and quotes to boost social proof
Suggestion
Moderate fix
Simplify navigation
Simplify navigation
Simplify navigation
Group related menu items under clear dropdowns to reduce choice overload
Group related menu items under clear dropdowns to reduce choice overload
Suggestion
Easy fix
Enrich content balance
Enrich content balance
Enrich content balance
Add brief descriptive text under hero and each section to inform users
Add brief descriptive text under hero and each section to inform users
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025