Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D

Conversion Qualification*

#

176

Website Rank

Corporate hospitality site showcasing PM Hotel Group's portfolio across hotels, F&B, culture, people, and news. Clean aesthetic with bold typography but lacks clear conversion paths.

D

Conversion Qualification*

#

176

Website Rank

D

Conversion Qualification*

Corporate hospitality site showcasing PM Hotel Group's portfolio across hotels, F&B, culture, people, and news. Clean aesthetic with bold typography but lacks clear conversion paths.

#

176

Website Rank

Corporate hospitality site showcasing PM Hotel Group's portfolio across hotels, F&B, culture, people, and news. Clean aesthetic with bold typography but lacks clear conversion paths.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Bold typography makes section titles stand out.

Bold typography makes section titles stand out.

Bold typography makes section titles stand out.

circle-check

circle-check

Clean, minimalist aesthetic conveys professionalism.

Clean, minimalist aesthetic conveys professionalism.

Clean, minimalist aesthetic conveys professionalism.

circle-check

circle-check

Distinct sections for hotels, F&B, and culture simplify content organization.

Distinct sections for hotels, F&B, and culture simplify content organization.

Distinct sections for hotels, F&B, and culture simplify content organization.

circle-check

circle-check

Consistent branding reinforces identity.

Consistent branding reinforces identity.

Consistent branding reinforces identity.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No clear CTA in the hero or navigation.

No clear CTA in the hero or navigation.

No clear CTA in the hero or navigation.

circle-exclamation

circle-exclamation

Overwhelming number of navigation links.

Overwhelming number of navigation links.

Overwhelming number of navigation links.

circle-exclamation

circle-exclamation

Generic placeholder images reduce visual impact.

Generic placeholder images reduce visual impact.

Generic placeholder images reduce visual impact.

circle-exclamation

circle-exclamation

Text-heavy sections hamper quick scanning.

Text-heavy sections hamper quick scanning.

Text-heavy sections hamper quick scanning.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Grid-based layout likely adapts well, but text blocks may need adjustments.

Grid-based layout likely adapts well, but text blocks may need adjustments.

check

check

Grid sections likely collapse gracefully on smaller screens.

Grid sections likely collapse gracefully on smaller screens.

xmark

xmark

Long text blocks risk readability on narrow viewports.

Long text blocks risk readability on narrow viewports.

lightbulb

lightbulb

Implement a mobile-specific navigation for better small-screen usability.

Implement a mobile-specific navigation for better small-screen usability.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Grid-based layout likely adapts well, but text blocks may need adjustments.

check

Grid sections likely collapse gracefully on smaller screens.

xmark

Long text blocks risk readability on narrow viewports.

lightbulb

Implement a mobile-specific navigation for better small-screen usability.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Trust logos present but lacks clear CTAs, scarcity, or social proof for action.

Trust logos present but lacks clear CTAs, scarcity, or social proof for action.

check

check

Client logos build credibility effectively.

Client logos build credibility effectively.

xmark

xmark

No urgency or limited-time offers to prompt immediate action.

No urgency or limited-time offers to prompt immediate action.

lightbulb

lightbulb

Add limited-time offers or subscription prompts to create scarcity.

Add limited-time offers or subscription prompts to create scarcity.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Trust logos present but lacks clear CTAs, scarcity, or social proof for action.

check

Client logos build credibility effectively.

xmark

No urgency or limited-time offers to prompt immediate action.

lightbulb

Add limited-time offers or subscription prompts to create scarcity.

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Conventional corporate layout with subtle creative touches in section labels.

Conventional corporate layout with subtle creative touches in section labels.

check

check

Unique labels like "PEOPLE POWERED" add brand personality.

Unique labels like "PEOPLE POWERED" add brand personality.

xmark

xmark

Overall template feels generic for a hospitality company.

Overall template feels generic for a hospitality company.

lightbulb

lightbulb

Incorporate interactive elements or custom illustrations for uniqueness.

Incorporate interactive elements or custom illustrations for uniqueness.

Needs work

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Conventional corporate layout with subtle creative touches in section labels.

check

Unique labels like "PEOPLE POWERED" add brand personality.

xmark

Overall template feels generic for a hospitality company.

lightbulb

Incorporate interactive elements or custom illustrations for uniqueness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear content grouping but overloaded navigation risks cognitive overload.

Clear content grouping but overloaded navigation risks cognitive overload.

check

check

Section groupings aid comprehension and content discovery.

Section groupings aid comprehension and content discovery.

xmark

xmark

Excessive navigation links increase decision fatigue.

Excessive navigation links increase decision fatigue.

lightbulb

lightbulb

Streamline top-level navigation to key priorities to reduce choices.

Streamline top-level navigation to key priorities to reduce choices.

Good

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear content grouping but overloaded navigation risks cognitive overload.

check

Section groupings aid comprehension and content discovery.

xmark

Excessive navigation links increase decision fatigue.

lightbulb

Streamline top-level navigation to key priorities to reduce choices.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Energetic buzzwords align with brand but inconsistent styles hurt clarity.

Energetic buzzwords align with brand but inconsistent styles hurt clarity.

check

check

Active headlines reinforce brand personality.

Active headlines reinforce brand personality.

xmark

xmark

Inconsistent capitalization harms readability.

Inconsistent capitalization harms readability.

lightbulb

lightbulb

Standardize heading capitalization and style for consistency.

Standardize heading capitalization and style for consistency.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Energetic buzzwords align with brand but inconsistent styles hurt clarity.

check

Active headlines reinforce brand personality.

xmark

Inconsistent capitalization harms readability.

lightbulb

Standardize heading capitalization and style for consistency.

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Minimalist monochrome design with bold typography and spacious layouts.

Minimalist monochrome design with bold typography and spacious layouts.

check

check

Strong typography and generous whitespace create an elegant look.

Strong typography and generous whitespace create an elegant look.

xmark

xmark

Gray placeholder areas disrupt visual continuity.

Gray placeholder areas disrupt visual continuity.

lightbulb

lightbulb

Replace placeholders with high-quality imagery to enrich design.

Replace placeholders with high-quality imagery to enrich design.

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Minimalist monochrome design with bold typography and spacious layouts.

check

Strong typography and generous whitespace create an elegant look.

xmark

Gray placeholder areas disrupt visual continuity.

lightbulb

Replace placeholders with high-quality imagery to enrich design.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Prominent Call-To-Action

Add Prominent Call-To-Action

Add Prominent Call-To-Action

Include a booking or contact button in the header visible above the fold.

Include a booking or contact button in the header visible above the fold.

Important

Moderate fix

Streamline Navigation Menu

Streamline Navigation Menu

Streamline Navigation Menu

Reduce top navigation options to main sections to lower decision fatigue.

Reduce top navigation options to main sections to lower decision fatigue.

Suggestion

Easy fix

Standardize Heading Formats

Standardize Heading Formats

Standardize Heading Formats

Unify capitalization and style for all headings to improve clarity.

Unify capitalization and style for all headings to improve clarity.

Suggestion

Moderate fix

Update Imagery to Real Photography

Update Imagery to Real Photography

Update Imagery to Real Photography

Replace placeholder blocks with high-quality hotel lifestyle images to engage users.

Replace placeholder blocks with high-quality hotel lifestyle images to engage users.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025