Modus Hotels by PM Hotel Group
Modus Hotels by PM Hotel Group
Modus Hotels by PM Hotel Group
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Modus Hotels by PM Hotel Group
Modus Hotels by PM Hotel Group
Modus Hotels by PM Hotel Group
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
176
176
out of 183 websites
out of 183 websites
62.25
62.25
62.25
/100
/100
/100
You ranked
out of 183 websites
176
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Grid sections likely collapse gracefully on smaller screens.
Grid sections likely collapse gracefully on smaller screens.
Grid sections likely collapse gracefully on smaller screens.
xmark
xmark
What you can improve
Long text blocks risk readability on narrow viewports.
Long text blocks risk readability on narrow viewports.
Long text blocks risk readability on narrow viewports.
lightbulb
lightbulb
Quick insight
Implement a mobile-specific navigation for better small-screen usability.
Implement a mobile-specific navigation for better small-screen usability.
Implement a mobile-specific navigation for better small-screen usability.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
40
40
40
/100
/100
/100
check
check
What you nailed
Client logos build credibility effectively.
Client logos build credibility effectively.
Client logos build credibility effectively.
xmark
xmark
What you can improve
No urgency or limited-time offers to prompt immediate action.
No urgency or limited-time offers to prompt immediate action.
No urgency or limited-time offers to prompt immediate action.
lightbulb
lightbulb
Quick insight
Add limited-time offers or subscription prompts to create scarcity.
Add limited-time offers or subscription prompts to create scarcity.
Add limited-time offers or subscription prompts to create scarcity.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
60
60
60
/100
/100
/100
check
check
What you nailed
Section groupings aid comprehension and content discovery.
Section groupings aid comprehension and content discovery.
Section groupings aid comprehension and content discovery.
xmark
xmark
What you can improve
Excessive navigation links increase decision fatigue.
Excessive navigation links increase decision fatigue.
Excessive navigation links increase decision fatigue.
lightbulb
lightbulb
Quick insight
Streamline top-level navigation to key priorities to reduce choices.
Streamline top-level navigation to key priorities to reduce choices.
Streamline top-level navigation to key priorities to reduce choices.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Active headlines reinforce brand personality.
Active headlines reinforce brand personality.
Active headlines reinforce brand personality.
xmark
xmark
What you can improve
Inconsistent capitalization harms readability.
Inconsistent capitalization harms readability.
Inconsistent capitalization harms readability.
lightbulb
lightbulb
Quick insight
Standardize heading capitalization and style for consistency.
Standardize heading capitalization and style for consistency.
Standardize heading capitalization and style for consistency.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
70
70
70
/100
/100
/100
check
check
What you nailed
Strong typography and generous whitespace create an elegant look.
Strong typography and generous whitespace create an elegant look.
Strong typography and generous whitespace create an elegant look.
xmark
xmark
What you can improve
Gray placeholder areas disrupt visual continuity.
Gray placeholder areas disrupt visual continuity.
Gray placeholder areas disrupt visual continuity.
lightbulb
lightbulb
Quick insight
Replace placeholders with high-quality imagery to enrich design.
Replace placeholders with high-quality imagery to enrich design.
Replace placeholders with high-quality imagery to enrich design.
Needs work
Check insights
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
50
50
50
/100
/100
/100
check
check
What you nailed
Unique labels like "PEOPLE POWERED" add brand personality.
Unique labels like "PEOPLE POWERED" add brand personality.
Unique labels like "PEOPLE POWERED" add brand personality.
xmark
xmark
What you can improve
Overall template feels generic for a hospitality company.
Overall template feels generic for a hospitality company.
Overall template feels generic for a hospitality company.
lightbulb
lightbulb
Quick insight
Incorporate interactive elements or custom illustrations for uniqueness.
Incorporate interactive elements or custom illustrations for uniqueness.
Incorporate interactive elements or custom illustrations for uniqueness.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Prominent Call-To-Action
Include a booking or contact button in the header visible above the fold.
Important
Moderate fix
Streamline Navigation Menu
Reduce top navigation options to main sections to lower decision fatigue.
Important
Easy fix
Add Prominent Call-To-Action
Include a booking or contact button in the header visible above the fold.
Important
Moderate fix
Streamline Navigation Menu
Reduce top navigation options to main sections to lower decision fatigue.
Suggestion
Easy fix
Standardize Heading Formats
Unify capitalization and style for all headings to improve clarity.
Suggestion
Moderate fix
Update Imagery to Real Photography
Replace placeholder blocks with high-quality hotel lifestyle images to engage users.
Suggestion
Easy fix
Standardize Heading Formats
Unify capitalization and style for all headings to improve clarity.
Suggestion
Moderate fix
Update Imagery to Real Photography
Replace placeholder blocks with high-quality hotel lifestyle images to engage users.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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