Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D
Conversion Qualification*
#
176
Website Rank
Corporate hospitality site showcasing PM Hotel Group's portfolio across hotels, F&B, culture, people, and news. Clean aesthetic with bold typography but lacks clear conversion paths.
D
Conversion Qualification*
#
176
Website Rank
D
Conversion Qualification*
Corporate hospitality site showcasing PM Hotel Group's portfolio across hotels, F&B, culture, people, and news. Clean aesthetic with bold typography but lacks clear conversion paths.
#
176
Website Rank
Corporate hospitality site showcasing PM Hotel Group's portfolio across hotels, F&B, culture, people, and news. Clean aesthetic with bold typography but lacks clear conversion paths.
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold typography makes section titles stand out.
Bold typography makes section titles stand out.
Bold typography makes section titles stand out.
circle-check
circle-check
Clean, minimalist aesthetic conveys professionalism.
Clean, minimalist aesthetic conveys professionalism.
Clean, minimalist aesthetic conveys professionalism.
circle-check
circle-check
Distinct sections for hotels, F&B, and culture simplify content organization.
Distinct sections for hotels, F&B, and culture simplify content organization.
Distinct sections for hotels, F&B, and culture simplify content organization.
circle-check
circle-check
Consistent branding reinforces identity.
Consistent branding reinforces identity.
Consistent branding reinforces identity.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No clear CTA in the hero or navigation.
No clear CTA in the hero or navigation.
No clear CTA in the hero or navigation.
circle-exclamation
circle-exclamation
Overwhelming number of navigation links.
Overwhelming number of navigation links.
Overwhelming number of navigation links.
circle-exclamation
circle-exclamation
Generic placeholder images reduce visual impact.
Generic placeholder images reduce visual impact.
Generic placeholder images reduce visual impact.
circle-exclamation
circle-exclamation
Text-heavy sections hamper quick scanning.
Text-heavy sections hamper quick scanning.
Text-heavy sections hamper quick scanning.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Grid-based layout likely adapts well, but text blocks may need adjustments.
Grid-based layout likely adapts well, but text blocks may need adjustments.
check
check
Grid sections likely collapse gracefully on smaller screens.
Grid sections likely collapse gracefully on smaller screens.
xmark
xmark
Long text blocks risk readability on narrow viewports.
Long text blocks risk readability on narrow viewports.
lightbulb
lightbulb
Implement a mobile-specific navigation for better small-screen usability.
Implement a mobile-specific navigation for better small-screen usability.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Grid-based layout likely adapts well, but text blocks may need adjustments.
check
Grid sections likely collapse gracefully on smaller screens.
xmark
Long text blocks risk readability on narrow viewports.
lightbulb
Implement a mobile-specific navigation for better small-screen usability.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Trust logos present but lacks clear CTAs, scarcity, or social proof for action.
Trust logos present but lacks clear CTAs, scarcity, or social proof for action.
check
check
Client logos build credibility effectively.
Client logos build credibility effectively.
xmark
xmark
No urgency or limited-time offers to prompt immediate action.
No urgency or limited-time offers to prompt immediate action.
lightbulb
lightbulb
Add limited-time offers or subscription prompts to create scarcity.
Add limited-time offers or subscription prompts to create scarcity.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Trust logos present but lacks clear CTAs, scarcity, or social proof for action.
check
Client logos build credibility effectively.
xmark
No urgency or limited-time offers to prompt immediate action.
lightbulb
Add limited-time offers or subscription prompts to create scarcity.
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Conventional corporate layout with subtle creative touches in section labels.
Conventional corporate layout with subtle creative touches in section labels.
check
check
Unique labels like "PEOPLE POWERED" add brand personality.
Unique labels like "PEOPLE POWERED" add brand personality.
xmark
xmark
Overall template feels generic for a hospitality company.
Overall template feels generic for a hospitality company.
lightbulb
lightbulb
Incorporate interactive elements or custom illustrations for uniqueness.
Incorporate interactive elements or custom illustrations for uniqueness.
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Conventional corporate layout with subtle creative touches in section labels.
check
Unique labels like "PEOPLE POWERED" add brand personality.
xmark
Overall template feels generic for a hospitality company.
lightbulb
Incorporate interactive elements or custom illustrations for uniqueness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content grouping but overloaded navigation risks cognitive overload.
Clear content grouping but overloaded navigation risks cognitive overload.
check
check
Section groupings aid comprehension and content discovery.
Section groupings aid comprehension and content discovery.
xmark
xmark
Excessive navigation links increase decision fatigue.
Excessive navigation links increase decision fatigue.
lightbulb
lightbulb
Streamline top-level navigation to key priorities to reduce choices.
Streamline top-level navigation to key priorities to reduce choices.
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content grouping but overloaded navigation risks cognitive overload.
check
Section groupings aid comprehension and content discovery.
xmark
Excessive navigation links increase decision fatigue.
lightbulb
Streamline top-level navigation to key priorities to reduce choices.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Energetic buzzwords align with brand but inconsistent styles hurt clarity.
Energetic buzzwords align with brand but inconsistent styles hurt clarity.
check
check
Active headlines reinforce brand personality.
Active headlines reinforce brand personality.
xmark
xmark
Inconsistent capitalization harms readability.
Inconsistent capitalization harms readability.
lightbulb
lightbulb
Standardize heading capitalization and style for consistency.
Standardize heading capitalization and style for consistency.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Energetic buzzwords align with brand but inconsistent styles hurt clarity.
check
Active headlines reinforce brand personality.
xmark
Inconsistent capitalization harms readability.
lightbulb
Standardize heading capitalization and style for consistency.
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist monochrome design with bold typography and spacious layouts.
Minimalist monochrome design with bold typography and spacious layouts.
check
check
Strong typography and generous whitespace create an elegant look.
Strong typography and generous whitespace create an elegant look.
xmark
xmark
Gray placeholder areas disrupt visual continuity.
Gray placeholder areas disrupt visual continuity.
lightbulb
lightbulb
Replace placeholders with high-quality imagery to enrich design.
Replace placeholders with high-quality imagery to enrich design.
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Minimalist monochrome design with bold typography and spacious layouts.
check
Strong typography and generous whitespace create an elegant look.
xmark
Gray placeholder areas disrupt visual continuity.
lightbulb
Replace placeholders with high-quality imagery to enrich design.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Prominent Call-To-Action
Add Prominent Call-To-Action
Add Prominent Call-To-Action
Include a booking or contact button in the header visible above the fold.
Include a booking or contact button in the header visible above the fold.
Important
Moderate fix
Streamline Navigation Menu
Streamline Navigation Menu
Streamline Navigation Menu
Reduce top navigation options to main sections to lower decision fatigue.
Reduce top navigation options to main sections to lower decision fatigue.
Suggestion
Easy fix
Standardize Heading Formats
Standardize Heading Formats
Standardize Heading Formats
Unify capitalization and style for all headings to improve clarity.
Unify capitalization and style for all headings to improve clarity.
Suggestion
Moderate fix
Update Imagery to Real Photography
Update Imagery to Real Photography
Update Imagery to Real Photography
Replace placeholder blocks with high-quality hotel lifestyle images to engage users.
Replace placeholder blocks with high-quality hotel lifestyle images to engage users.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025