Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

5

Website Rank

A visually rich, full-screen landing page showcasing Mohonk Mountain House’s natural beauty, curated experiences, and special offers through striking imagery and layered copy to guide users toward booking and exploration.

B+

Conversion Qualification*

#

5

Website Rank

B+

Conversion Qualification*

A visually rich, full-screen landing page showcasing Mohonk Mountain House’s natural beauty, curated experiences, and special offers through striking imagery and layered copy to guide users toward booking and exploration.

#

5

Website Rank

A visually rich, full-screen landing page showcasing Mohonk Mountain House’s natural beauty, curated experiences, and special offers through striking imagery and layered copy to guide users toward booking and exploration.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking hero image conveys majestic setting.

Striking hero image conveys majestic setting.

Striking hero image conveys majestic setting.

circle-check

circle-check

Clear calls-to-action above the fold drive bookings.

Clear calls-to-action above the fold drive bookings.

Clear calls-to-action above the fold drive bookings.

circle-check

circle-check

Well-structured sections guide exploration.

Well-structured sections guide exploration.

Well-structured sections guide exploration.

circle-check

circle-check

Rich imagery highlights offerings enticingly.

Rich imagery highlights offerings enticingly.

Rich imagery highlights offerings enticingly.

Things to improve

Things to improve

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circle-exclamation

Dense navigation menu feels overwhelming.

Dense navigation menu feels overwhelming.

Dense navigation menu feels overwhelming.

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circle-exclamation

Text hierarchy inconsistent in subheadings.

Text hierarchy inconsistent in subheadings.

Text hierarchy inconsistent in subheadings.

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circle-exclamation

Lack of visible pricing early in the page.

Lack of visible pricing early in the page.

Lack of visible pricing early in the page.

circle-exclamation

circle-exclamation

Offers section cards too similar and blend.

Offers section cards too similar and blend.

Offers section cards too similar and blend.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout adapts but some elements shrink too small.

Mobile layout adapts but some elements shrink too small.

check

check

Responsive headers adjust cleanly across breakpoints.

Responsive headers adjust cleanly across breakpoints.

xmark

xmark

Buttons become very small on mobile view.

Buttons become very small on mobile view.

lightbulb

lightbulb

Enlarge touch targets for smaller screens.

Enlarge touch targets for smaller screens.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout adapts but some elements shrink too small.

check

Responsive headers adjust cleanly across breakpoints.

xmark

Buttons become very small on mobile view.

lightbulb

Enlarge touch targets for smaller screens.

Great

Great

Keep it up!

Keep it up!

Influence Principles

82

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Multiple time-bound offers create urgency.

Multiple time-bound offers create urgency.

check

check

Uses limited social proof or testimonials.

Uses limited social proof or testimonials.

xmark

xmark

No guest reviews visible to support trust.

No guest reviews visible to support trust.

lightbulb

lightbulb

Add guest testimonials and ratings to bolster credibility.

Add guest testimonials and ratings to bolster credibility.

Great

Keep it up!

Influence Principles

82

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Multiple time-bound offers create urgency.

check

Uses limited social proof or testimonials.

xmark

No guest reviews visible to support trust.

lightbulb

Add guest testimonials and ratings to bolster credibility.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Classic resort layout, but lacks unique interactive elements.

Classic resort layout, but lacks unique interactive elements.

check

check

Blend of historical and modern themes engaging.

Blend of historical and modern themes engaging.

xmark

xmark

Layout feels typical of hospitality sites.

Layout feels typical of hospitality sites.

lightbulb

lightbulb

Introduce interactive map for local exploration.

Introduce interactive map for local exploration.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Classic resort layout, but lacks unique interactive elements.

check

Blend of historical and modern themes engaging.

xmark

Layout feels typical of hospitality sites.

lightbulb

Introduce interactive map for local exploration.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive structure but nav overload may hinder findability.

Intuitive structure but nav overload may hinder findability.

check

check

Chunked content sections aid scanning.

Chunked content sections aid scanning.

xmark

xmark

Too many navigation links create decision paralysis.

Too many navigation links create decision paralysis.

lightbulb

lightbulb

Streamline primary nav to reduce Hick’s law burden.

Streamline primary nav to reduce Hick’s law burden.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive structure but nav overload may hinder findability.

check

Chunked content sections aid scanning.

xmark

Too many navigation links create decision paralysis.

lightbulb

Streamline primary nav to reduce Hick’s law burden.

Good

Good

Solid start

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Evocative copy evokes emotional experience.

Evocative copy evokes emotional experience.

check

check

Descriptive headings inspire wanderlust.

Descriptive headings inspire wanderlust.

xmark

xmark

Some labels and subheads are overly verbose.

Some labels and subheads are overly verbose.

lightbulb

lightbulb

Shorten subheads to improve scannability.

Shorten subheads to improve scannability.

Good

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

UX Writing

Evocative copy evokes emotional experience.

check

Descriptive headings inspire wanderlust.

xmark

Some labels and subheads are overly verbose.

lightbulb

Shorten subheads to improve scannability.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Cohesive color palette with elegant typography and layered imagery.

Cohesive color palette with elegant typography and layered imagery.

check

check

Cohesive green and white palette enhances premium feel.

Cohesive green and white palette enhances premium feel.

xmark

xmark

Some text blends into background, reducing contrast.

Some text blends into background, reducing contrast.

lightbulb

lightbulb

Improve contrast on text overlay for readability.

Improve contrast on text overlay for readability.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Cohesive color palette with elegant typography and layered imagery.

check

Cohesive green and white palette enhances premium feel.

xmark

Some text blends into background, reducing contrast.

lightbulb

Improve contrast on text overlay for readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Guest Testimonials

Add Guest Testimonials

Add Guest Testimonials

Integrate a star-rated reviews section near the hero to showcase guest satisfaction and build trust.

Integrate a star-rated reviews section near the hero to showcase guest satisfaction and build trust.

Important

Easy fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Reduce top-level menu items to core categories to lessen decision fatigue and simplify discovery.

Reduce top-level menu items to core categories to lessen decision fatigue and simplify discovery.

Suggestion

Easy fix

Improve Contrast

Improve Contrast

Improve Contrast

Enhance overlay text contrast on hero and cards to meet WCAG standards and improve readability.

Enhance overlay text contrast on hero and cards to meet WCAG standards and improve readability.

Suggestion

Moderate fix

Enlarge Mobile CTAs

Enlarge Mobile CTAs

Enlarge Mobile CTAs

Increase button sizes and spacing on mobile for easier tapping and better Fitts’s law compliance.

Increase button sizes and spacing on mobile for easier tapping and better Fitts’s law compliance.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025