Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
5
Website Rank
A visually rich, full-screen landing page showcasing Mohonk Mountain House’s natural beauty, curated experiences, and special offers through striking imagery and layered copy to guide users toward booking and exploration.
B+
Conversion Qualification*
#
5
Website Rank
B+
Conversion Qualification*
A visually rich, full-screen landing page showcasing Mohonk Mountain House’s natural beauty, curated experiences, and special offers through striking imagery and layered copy to guide users toward booking and exploration.
#
5
Website Rank
A visually rich, full-screen landing page showcasing Mohonk Mountain House’s natural beauty, curated experiences, and special offers through striking imagery and layered copy to guide users toward booking and exploration.
75
75
/100
/100
Responsive Design
Responsive Design
82
82
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
78
78
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image conveys majestic setting.
Striking hero image conveys majestic setting.
Striking hero image conveys majestic setting.
circle-check
circle-check
Clear calls-to-action above the fold drive bookings.
Clear calls-to-action above the fold drive bookings.
Clear calls-to-action above the fold drive bookings.
circle-check
circle-check
Well-structured sections guide exploration.
Well-structured sections guide exploration.
Well-structured sections guide exploration.
circle-check
circle-check
Rich imagery highlights offerings enticingly.
Rich imagery highlights offerings enticingly.
Rich imagery highlights offerings enticingly.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Dense navigation menu feels overwhelming.
Dense navigation menu feels overwhelming.
Dense navigation menu feels overwhelming.
circle-exclamation
circle-exclamation
Text hierarchy inconsistent in subheadings.
Text hierarchy inconsistent in subheadings.
Text hierarchy inconsistent in subheadings.
circle-exclamation
circle-exclamation
Lack of visible pricing early in the page.
Lack of visible pricing early in the page.
Lack of visible pricing early in the page.
circle-exclamation
circle-exclamation
Offers section cards too similar and blend.
Offers section cards too similar and blend.
Offers section cards too similar and blend.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout adapts but some elements shrink too small.
Mobile layout adapts but some elements shrink too small.
check
check
Responsive headers adjust cleanly across breakpoints.
Responsive headers adjust cleanly across breakpoints.
xmark
xmark
Buttons become very small on mobile view.
Buttons become very small on mobile view.
lightbulb
lightbulb
Enlarge touch targets for smaller screens.
Enlarge touch targets for smaller screens.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout adapts but some elements shrink too small.
check
Responsive headers adjust cleanly across breakpoints.
xmark
Buttons become very small on mobile view.
lightbulb
Enlarge touch targets for smaller screens.
Great
Great
Keep it up!
Keep it up!
Influence Principles
82
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Multiple time-bound offers create urgency.
Multiple time-bound offers create urgency.
check
check
Uses limited social proof or testimonials.
Uses limited social proof or testimonials.
xmark
xmark
No guest reviews visible to support trust.
No guest reviews visible to support trust.
lightbulb
lightbulb
Add guest testimonials and ratings to bolster credibility.
Add guest testimonials and ratings to bolster credibility.
Great
Keep it up!
Influence Principles
82
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Multiple time-bound offers create urgency.
check
Uses limited social proof or testimonials.
xmark
No guest reviews visible to support trust.
lightbulb
Add guest testimonials and ratings to bolster credibility.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic resort layout, but lacks unique interactive elements.
Classic resort layout, but lacks unique interactive elements.
check
check
Blend of historical and modern themes engaging.
Blend of historical and modern themes engaging.
xmark
xmark
Layout feels typical of hospitality sites.
Layout feels typical of hospitality sites.
lightbulb
lightbulb
Introduce interactive map for local exploration.
Introduce interactive map for local exploration.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic resort layout, but lacks unique interactive elements.
check
Blend of historical and modern themes engaging.
xmark
Layout feels typical of hospitality sites.
lightbulb
Introduce interactive map for local exploration.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive structure but nav overload may hinder findability.
Intuitive structure but nav overload may hinder findability.
check
check
Chunked content sections aid scanning.
Chunked content sections aid scanning.
xmark
xmark
Too many navigation links create decision paralysis.
Too many navigation links create decision paralysis.
lightbulb
lightbulb
Streamline primary nav to reduce Hick’s law burden.
Streamline primary nav to reduce Hick’s law burden.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive structure but nav overload may hinder findability.
check
Chunked content sections aid scanning.
xmark
Too many navigation links create decision paralysis.
lightbulb
Streamline primary nav to reduce Hick’s law burden.
Good
Good
Solid start
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative copy evokes emotional experience.
Evocative copy evokes emotional experience.
check
check
Descriptive headings inspire wanderlust.
Descriptive headings inspire wanderlust.
xmark
xmark
Some labels and subheads are overly verbose.
Some labels and subheads are overly verbose.
lightbulb
lightbulb
Shorten subheads to improve scannability.
Shorten subheads to improve scannability.
Good
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative copy evokes emotional experience.
check
Descriptive headings inspire wanderlust.
xmark
Some labels and subheads are overly verbose.
lightbulb
Shorten subheads to improve scannability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive color palette with elegant typography and layered imagery.
Cohesive color palette with elegant typography and layered imagery.
check
check
Cohesive green and white palette enhances premium feel.
Cohesive green and white palette enhances premium feel.
xmark
xmark
Some text blends into background, reducing contrast.
Some text blends into background, reducing contrast.
lightbulb
lightbulb
Improve contrast on text overlay for readability.
Improve contrast on text overlay for readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Cohesive color palette with elegant typography and layered imagery.
check
Cohesive green and white palette enhances premium feel.
xmark
Some text blends into background, reducing contrast.
lightbulb
Improve contrast on text overlay for readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Integrate a star-rated reviews section near the hero to showcase guest satisfaction and build trust.
Integrate a star-rated reviews section near the hero to showcase guest satisfaction and build trust.
Important
Easy fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Reduce top-level menu items to core categories to lessen decision fatigue and simplify discovery.
Reduce top-level menu items to core categories to lessen decision fatigue and simplify discovery.
Suggestion
Easy fix
Improve Contrast
Improve Contrast
Improve Contrast
Enhance overlay text contrast on hero and cards to meet WCAG standards and improve readability.
Enhance overlay text contrast on hero and cards to meet WCAG standards and improve readability.
Suggestion
Moderate fix
Enlarge Mobile CTAs
Enlarge Mobile CTAs
Enlarge Mobile CTAs
Increase button sizes and spacing on mobile for easier tapping and better Fitts’s law compliance.
Increase button sizes and spacing on mobile for easier tapping and better Fitts’s law compliance.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025