Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
69
Website Rank
Immersive mountaintop resort site with elegant imagery clear brand but busy navigation and limited social proof
B
Conversion Qualification*
#
69
Website Rank
B
Conversion Qualification*
Immersive mountaintop resort site with elegant imagery clear brand but busy navigation and limited social proof
#
69
Website Rank
Immersive mountaintop resort site with elegant imagery clear brand but busy navigation and limited social proof
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
85
85
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean brand consistent color palette
Clean brand consistent color palette
Clean brand consistent color palette
circle-check
circle-check
High quality imagery across sections
High quality imagery across sections
High quality imagery across sections
circle-check
circle-check
Clear hierarchical headings for content
Clear hierarchical headings for content
Clear hierarchical headings for content
circle-check
circle-check
Abundant CTA buttons drive exploration
Abundant CTA buttons drive exploration
Abundant CTA buttons drive exploration
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Low contrast hero text reduces readability
Low contrast hero text reduces readability
Low contrast hero text reduces readability
circle-exclamation
circle-exclamation
Navigation menu is overwhelming with many links
Navigation menu is overwhelming with many links
Navigation menu is overwhelming with many links
circle-exclamation
circle-exclamation
Lack of social proof undermines credibility
Lack of social proof undermines credibility
Lack of social proof undermines credibility
circle-exclamation
circle-exclamation
No real time urgency indicators
No real time urgency indicators
No real time urgency indicators
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adaptive layout stacks content for mobile and grid for larger screens
Adaptive layout stacks content for mobile and grid for larger screens
check
check
Site adjusts card layouts and nav for different viewports
Site adjusts card layouts and nav for different viewports
xmark
xmark
Dense navigation can overflow on smaller screens hindering usability
Dense navigation can overflow on smaller screens hindering usability
lightbulb
lightbulb
Simplify mobile menu with collapse and prioritized links
Simplify mobile menu with collapse and prioritized links
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adaptive layout stacks content for mobile and grid for larger screens
check
Site adjusts card layouts and nav for different viewports
xmark
Dense navigation can overflow on smaller screens hindering usability
lightbulb
Simplify mobile menu with collapse and prioritized links
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers presented but lack strong scarcity social proof or urgency
Offers presented but lack strong scarcity social proof or urgency
check
check
The Kids Stay Eat Free and spa offers are prominently displayed
The Kids Stay Eat Free and spa offers are prominently displayed
xmark
xmark
No countdown timers or guest testimonials to create social proof
No countdown timers or guest testimonials to create social proof
lightbulb
lightbulb
Add guest reviews and dynamic availability counters to boost conversion
Add guest reviews and dynamic availability counters to boost conversion
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers presented but lack strong scarcity social proof or urgency
check
The Kids Stay Eat Free and spa offers are prominently displayed
xmark
No countdown timers or guest testimonials to create social proof
lightbulb
Add guest reviews and dynamic availability counters to boost conversion
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Familiar travel site layout with minimal unique interaction design
Familiar travel site layout with minimal unique interaction design
check
check
Use of mountaintop imagery gives a distinct sense of place
Use of mountaintop imagery gives a distinct sense of place
xmark
xmark
Layout and modules follow standard resort site templates
Layout and modules follow standard resort site templates
lightbulb
lightbulb
Introduce interactive map or 360 view to differentiate experience
Introduce interactive map or 360 view to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Familiar travel site layout with minimal unique interaction design
check
Use of mountaintop imagery gives a distinct sense of place
xmark
Layout and modules follow standard resort site templates
lightbulb
Introduce interactive map or 360 view to differentiate experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sections chunked by theme but many choices risk user overload
Clear sections chunked by theme but many choices risk user overload
check
check
Content is grouped into digestible modular sections across page
Content is grouped into digestible modular sections across page
xmark
xmark
Hick effect arises from excessive link options in header
Hick effect arises from excessive link options in header
lightbulb
lightbulb
Prioritize key navigational items and hide secondary links under menus
Prioritize key navigational items and hide secondary links under menus
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sections chunked by theme but many choices risk user overload
check
Content is grouped into digestible modular sections across page
xmark
Hick effect arises from excessive link options in header
lightbulb
Prioritize key navigational items and hide secondary links under menus
Great
Great
Keep it up!
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging emotive tone and descriptive calls to action match brand
Engaging emotive tone and descriptive calls to action match brand
check
check
Headings are evocative and align with brand voice
Headings are evocative and align with brand voice
xmark
xmark
Some headings and h2 texts are repetitive reducing impact
Some headings and h2 texts are repetitive reducing impact
lightbulb
lightbulb
Consolidate similar headings to avoid cognitive repetition
Consolidate similar headings to avoid cognitive repetition
Great
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging emotive tone and descriptive calls to action match brand
check
Headings are evocative and align with brand voice
xmark
Some headings and h2 texts are repetitive reducing impact
lightbulb
Consolidate similar headings to avoid cognitive repetition
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive hi quality imagery brand colors and elegant layout
Cohesive hi quality imagery brand colors and elegant layout
check
check
Strong brand consistency in color typography and imagery selection
Strong brand consistency in color typography and imagery selection
xmark
xmark
Low contrast hero text reduces readability on light background
Low contrast hero text reduces readability on light background
lightbulb
lightbulb
Increase contrast or overlay for hero text for legibility
Increase contrast or overlay for hero text for legibility
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Cohesive hi quality imagery brand colors and elegant layout
check
Strong brand consistency in color typography and imagery selection
xmark
Low contrast hero text reduces readability on light background
lightbulb
Increase contrast or overlay for hero text for legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Hero Text Contrast
Enhance Hero Text Contrast
Enhance Hero Text Contrast
Apply a semi transparent overlay or darker text to hero section and improve legibility across devices
Apply a semi transparent overlay or darker text to hero section and improve legibility across devices
Important
Moderate fix
Simplify Mobile Menu
Simplify Mobile Menu
Simplify Mobile Menu
Collapse secondary links into a hamburger menu with prioritized primary actions like Book Now to reduce clutter
Collapse secondary links into a hamburger menu with prioritized primary actions like Book Now to reduce clutter
Suggestion
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Integrate star ratings and brief testimonials from past guests near CTAs to build trust and urgency
Integrate star ratings and brief testimonials from past guests near CTAs to build trust and urgency
Suggestion
Easy fix
Display Offer Countdown
Display Offer Countdown
Display Offer Countdown
Add real time countdown timers on special offer cards for limited dates to drive urgency and bookings
Add real time countdown timers on special offer cards for limited dates to drive urgency and bookings
RELATED RESOURCES
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UX/UI ANALYSIS
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RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025