Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

140

Website Rank

Large hotel resort page with hero video, image carousels, and membership CTAs; navigation is extensive but somewhat cluttered.

C

Conversion Qualification*

#

140

Website Rank

C

Conversion Qualification*

Large hotel resort page with hero video, image carousels, and membership CTAs; navigation is extensive but somewhat cluttered.

#

140

Website Rank

Large hotel resort page with hero video, image carousels, and membership CTAs; navigation is extensive but somewhat cluttered.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero section with video and imagery creates strong visual impact.

Hero section with video and imagery creates strong visual impact.

Hero section with video and imagery creates strong visual impact.

circle-check

circle-check

Clear sectional layout guides users through hotel features smoothly.

Clear sectional layout guides users through hotel features smoothly.

Clear sectional layout guides users through hotel features smoothly.

circle-check

circle-check

Prominent Monarch Rewards section encourages sign-ups effectively.

Prominent Monarch Rewards section encourages sign-ups effectively.

Prominent Monarch Rewards section encourages sign-ups effectively.

circle-check

circle-check

High-quality photos in galleries showcase amenities attractively.

High-quality photos in galleries showcase amenities attractively.

High-quality photos in galleries showcase amenities attractively.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Cookie banner overlaps hero, hindering initial view of the page.

Cookie banner overlaps hero, hindering initial view of the page.

Cookie banner overlaps hero, hindering initial view of the page.

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circle-exclamation

Navigation menu lists too many links, overwhelming users.

Navigation menu lists too many links, overwhelming users.

Navigation menu lists too many links, overwhelming users.

circle-exclamation

circle-exclamation

Duplicate heading 'Stay With Us In Style' causes minor confusion.

Duplicate heading 'Stay With Us In Style' causes minor confusion.

Duplicate heading 'Stay With Us In Style' causes minor confusion.

circle-exclamation

circle-exclamation

Carousel controls are small, making interaction difficult on mobile.

Carousel controls are small, making interaction difficult on mobile.

Carousel controls are small, making interaction difficult on mobile.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Content stacks well on mobile but some elements like banners disrupt view.

Content stacks well on mobile but some elements like banners disrupt view.

check

check

Layout adapts effectively with vertical stacking on narrower screens.

Layout adapts effectively with vertical stacking on narrower screens.

xmark

xmark

Cookie banner covers key hero content on smaller viewports.

Cookie banner covers key hero content on smaller viewports.

lightbulb

lightbulb

Optimize cookie consent display height for mobile to enhance UX.

Optimize cookie consent display height for mobile to enhance UX.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Content stacks well on mobile but some elements like banners disrupt view.

check

Layout adapts effectively with vertical stacking on narrower screens.

xmark

Cookie banner covers key hero content on smaller viewports.

lightbulb

Optimize cookie consent display height for mobile to enhance UX.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Site promotes rewards well but misses scarcity and social proof.

Site promotes rewards well but misses scarcity and social proof.

check

check

Membership benefits are highlighted to entice sign-ups.

Membership benefits are highlighted to entice sign-ups.

xmark

xmark

No limited-time offers or urgency messaging to drive action.

No limited-time offers or urgency messaging to drive action.

lightbulb

lightbulb

Introduce countdown deals or guest testimonials for trust and urgency.

Introduce countdown deals or guest testimonials for trust and urgency.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Site promotes rewards well but misses scarcity and social proof.

check

Membership benefits are highlighted to entice sign-ups.

xmark

No limited-time offers or urgency messaging to drive action.

lightbulb

Introduce countdown deals or guest testimonials for trust and urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Imagery evokes mountain luxury, but layout is conventional.

Imagery evokes mountain luxury, but layout is conventional.

check

check

Resort photography and spa visuals feel distinctive.

Resort photography and spa visuals feel distinctive.

xmark

xmark

Carousel design lacks unique interaction elements.

Carousel design lacks unique interaction elements.

lightbulb

lightbulb

Incorporate custom graphics or animations to boost originality.

Incorporate custom graphics or animations to boost originality.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Imagery evokes mountain luxury, but layout is conventional.

check

Resort photography and spa visuals feel distinctive.

xmark

Carousel design lacks unique interaction elements.

lightbulb

Incorporate custom graphics or animations to boost originality.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Logical sectioning aids scanning, but menu depth adds complexity.

Logical sectioning aids scanning, but menu depth adds complexity.

check

check

Clear CTAs guide users to book, join rewards, or explore offerings.

Clear CTAs guide users to book, join rewards, or explore offerings.

xmark

xmark

Extensive menu options create decision overload per Hick's Law.

Extensive menu options create decision overload per Hick's Law.

lightbulb

lightbulb

Consolidate navigation items to streamline choices and reduce effort.

Consolidate navigation items to streamline choices and reduce effort.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Logical sectioning aids scanning, but menu depth adds complexity.

check

Clear CTAs guide users to book, join rewards, or explore offerings.

xmark

Extensive menu options create decision overload per Hick's Law.

lightbulb

Consolidate navigation items to streamline choices and reduce effort.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headlines are brief but inconsistent in capitalization and tone.

Headlines are brief but inconsistent in capitalization and tone.

check

check

Calls to action are direct and action-oriented.

Calls to action are direct and action-oriented.

xmark

xmark

Random capitalization in headings detracts from professionalism.

Random capitalization in headings detracts from professionalism.

lightbulb

lightbulb

Standardize tone and case conventions for consistent UX writing.

Standardize tone and case conventions for consistent UX writing.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headlines are brief but inconsistent in capitalization and tone.

check

Calls to action are direct and action-oriented.

xmark

Random capitalization in headings detracts from professionalism.

lightbulb

Standardize tone and case conventions for consistent UX writing.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean layout with ample whitespace, though typography feels inconsistent.

Clean layout with ample whitespace, though typography feels inconsistent.

check

check

Strong hero imagery and well-aligned sections elevate aesthetics.

Strong hero imagery and well-aligned sections elevate aesthetics.

xmark

xmark

Inconsistent typography and duplicated headings reduce polish.

Inconsistent typography and duplicated headings reduce polish.

lightbulb

lightbulb

Unify font styles and remove redundant headings for cohesion.

Unify font styles and remove redundant headings for cohesion.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Clean layout with ample whitespace, though typography feels inconsistent.

check

Strong hero imagery and well-aligned sections elevate aesthetics.

xmark

Inconsistent typography and duplicated headings reduce polish.

lightbulb

Unify font styles and remove redundant headings for cohesion.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve Cookie Consent UX

Improve Cookie Consent UX

Improve Cookie Consent UX

Move cookie banner to less obtrusive position or reduce its height so it doesn’t block hero content on load.

Move cookie banner to less obtrusive position or reduce its height so it doesn’t block hero content on load.

Important

Moderate fix

Simplify Navigation Menu

Simplify Navigation Menu

Simplify Navigation Menu

Group related links into categories or implement a mega-menu to reduce link count and decision fatigue.

Group related links into categories or implement a mega-menu to reduce link count and decision fatigue.

Suggestion

Easy fix

Standardize Typography

Standardize Typography

Standardize Typography

Enforce consistent heading case, font sizes, and remove duplicate headings to enhance visual coherence.

Enforce consistent heading case, font sizes, and remove duplicate headings to enhance visual coherence.

Suggestion

Moderate fix

Add Scarcity Messaging

Add Scarcity Messaging

Add Scarcity Messaging

Include time-limited offers or room availability indicators to encourage quicker booking decisions.

Include time-limited offers or room availability indicators to encourage quicker booking decisions.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025