Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
140
Website Rank
Large hotel resort page with hero video, image carousels, and membership CTAs; navigation is extensive but somewhat cluttered.
C
Conversion Qualification*
#
140
Website Rank
C
Conversion Qualification*
Large hotel resort page with hero video, image carousels, and membership CTAs; navigation is extensive but somewhat cluttered.
#
140
Website Rank
Large hotel resort page with hero video, image carousels, and membership CTAs; navigation is extensive but somewhat cluttered.
70
70
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero section with video and imagery creates strong visual impact.
Hero section with video and imagery creates strong visual impact.
Hero section with video and imagery creates strong visual impact.
circle-check
circle-check
Clear sectional layout guides users through hotel features smoothly.
Clear sectional layout guides users through hotel features smoothly.
Clear sectional layout guides users through hotel features smoothly.
circle-check
circle-check
Prominent Monarch Rewards section encourages sign-ups effectively.
Prominent Monarch Rewards section encourages sign-ups effectively.
Prominent Monarch Rewards section encourages sign-ups effectively.
circle-check
circle-check
High-quality photos in galleries showcase amenities attractively.
High-quality photos in galleries showcase amenities attractively.
High-quality photos in galleries showcase amenities attractively.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie banner overlaps hero, hindering initial view of the page.
Cookie banner overlaps hero, hindering initial view of the page.
Cookie banner overlaps hero, hindering initial view of the page.
circle-exclamation
circle-exclamation
Navigation menu lists too many links, overwhelming users.
Navigation menu lists too many links, overwhelming users.
Navigation menu lists too many links, overwhelming users.
circle-exclamation
circle-exclamation
Duplicate heading 'Stay With Us In Style' causes minor confusion.
Duplicate heading 'Stay With Us In Style' causes minor confusion.
Duplicate heading 'Stay With Us In Style' causes minor confusion.
circle-exclamation
circle-exclamation
Carousel controls are small, making interaction difficult on mobile.
Carousel controls are small, making interaction difficult on mobile.
Carousel controls are small, making interaction difficult on mobile.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Content stacks well on mobile but some elements like banners disrupt view.
Content stacks well on mobile but some elements like banners disrupt view.
check
check
Layout adapts effectively with vertical stacking on narrower screens.
Layout adapts effectively with vertical stacking on narrower screens.
xmark
xmark
Cookie banner covers key hero content on smaller viewports.
Cookie banner covers key hero content on smaller viewports.
lightbulb
lightbulb
Optimize cookie consent display height for mobile to enhance UX.
Optimize cookie consent display height for mobile to enhance UX.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Content stacks well on mobile but some elements like banners disrupt view.
check
Layout adapts effectively with vertical stacking on narrower screens.
xmark
Cookie banner covers key hero content on smaller viewports.
lightbulb
Optimize cookie consent display height for mobile to enhance UX.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Site promotes rewards well but misses scarcity and social proof.
Site promotes rewards well but misses scarcity and social proof.
check
check
Membership benefits are highlighted to entice sign-ups.
Membership benefits are highlighted to entice sign-ups.
xmark
xmark
No limited-time offers or urgency messaging to drive action.
No limited-time offers or urgency messaging to drive action.
lightbulb
lightbulb
Introduce countdown deals or guest testimonials for trust and urgency.
Introduce countdown deals or guest testimonials for trust and urgency.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Site promotes rewards well but misses scarcity and social proof.
check
Membership benefits are highlighted to entice sign-ups.
xmark
No limited-time offers or urgency messaging to drive action.
lightbulb
Introduce countdown deals or guest testimonials for trust and urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Imagery evokes mountain luxury, but layout is conventional.
Imagery evokes mountain luxury, but layout is conventional.
check
check
Resort photography and spa visuals feel distinctive.
Resort photography and spa visuals feel distinctive.
xmark
xmark
Carousel design lacks unique interaction elements.
Carousel design lacks unique interaction elements.
lightbulb
lightbulb
Incorporate custom graphics or animations to boost originality.
Incorporate custom graphics or animations to boost originality.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Imagery evokes mountain luxury, but layout is conventional.
check
Resort photography and spa visuals feel distinctive.
xmark
Carousel design lacks unique interaction elements.
lightbulb
Incorporate custom graphics or animations to boost originality.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical sectioning aids scanning, but menu depth adds complexity.
Logical sectioning aids scanning, but menu depth adds complexity.
check
check
Clear CTAs guide users to book, join rewards, or explore offerings.
Clear CTAs guide users to book, join rewards, or explore offerings.
xmark
xmark
Extensive menu options create decision overload per Hick's Law.
Extensive menu options create decision overload per Hick's Law.
lightbulb
lightbulb
Consolidate navigation items to streamline choices and reduce effort.
Consolidate navigation items to streamline choices and reduce effort.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical sectioning aids scanning, but menu depth adds complexity.
check
Clear CTAs guide users to book, join rewards, or explore offerings.
xmark
Extensive menu options create decision overload per Hick's Law.
lightbulb
Consolidate navigation items to streamline choices and reduce effort.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are brief but inconsistent in capitalization and tone.
Headlines are brief but inconsistent in capitalization and tone.
check
check
Calls to action are direct and action-oriented.
Calls to action are direct and action-oriented.
xmark
xmark
Random capitalization in headings detracts from professionalism.
Random capitalization in headings detracts from professionalism.
lightbulb
lightbulb
Standardize tone and case conventions for consistent UX writing.
Standardize tone and case conventions for consistent UX writing.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are brief but inconsistent in capitalization and tone.
check
Calls to action are direct and action-oriented.
xmark
Random capitalization in headings detracts from professionalism.
lightbulb
Standardize tone and case conventions for consistent UX writing.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean layout with ample whitespace, though typography feels inconsistent.
Clean layout with ample whitespace, though typography feels inconsistent.
check
check
Strong hero imagery and well-aligned sections elevate aesthetics.
Strong hero imagery and well-aligned sections elevate aesthetics.
xmark
xmark
Inconsistent typography and duplicated headings reduce polish.
Inconsistent typography and duplicated headings reduce polish.
lightbulb
lightbulb
Unify font styles and remove redundant headings for cohesion.
Unify font styles and remove redundant headings for cohesion.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean layout with ample whitespace, though typography feels inconsistent.
check
Strong hero imagery and well-aligned sections elevate aesthetics.
xmark
Inconsistent typography and duplicated headings reduce polish.
lightbulb
Unify font styles and remove redundant headings for cohesion.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Cookie Consent UX
Improve Cookie Consent UX
Improve Cookie Consent UX
Move cookie banner to less obtrusive position or reduce its height so it doesn’t block hero content on load.
Move cookie banner to less obtrusive position or reduce its height so it doesn’t block hero content on load.
Important
Moderate fix
Simplify Navigation Menu
Simplify Navigation Menu
Simplify Navigation Menu
Group related links into categories or implement a mega-menu to reduce link count and decision fatigue.
Group related links into categories or implement a mega-menu to reduce link count and decision fatigue.
Suggestion
Easy fix
Standardize Typography
Standardize Typography
Standardize Typography
Enforce consistent heading case, font sizes, and remove duplicate headings to enhance visual coherence.
Enforce consistent heading case, font sizes, and remove duplicate headings to enhance visual coherence.
Suggestion
Moderate fix
Add Scarcity Messaging
Add Scarcity Messaging
Add Scarcity Messaging
Include time-limited offers or room availability indicators to encourage quicker booking decisions.
Include time-limited offers or room availability indicators to encourage quicker booking decisions.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025