Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
110
Website Rank
Modern resort website highlighting rooms spa dining gallery and rewards in a visual one page layout
B
Conversion Qualification*
#
110
Website Rank
B
Conversion Qualification*
Modern resort website highlighting rooms spa dining gallery and rewards in a visual one page layout
#
110
Website Rank
Modern resort website highlighting rooms spa dining gallery and rewards in a visual one page layout
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual hero showcasing resort atmosphere
Strong visual hero showcasing resort atmosphere
Strong visual hero showcasing resort atmosphere
circle-check
circle-check
Clear sectioning with high quality imagery
Clear sectioning with high quality imagery
Clear sectioning with high quality imagery
circle-check
circle-check
Intuitive carousel for gallery and dining
Intuitive carousel for gallery and dining
Intuitive carousel for gallery and dining
circle-check
circle-check
Prominent login and signup calls for rewards
Prominent login and signup calls for rewards
Prominent login and signup calls for rewards
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie banner overlays key content
Cookie banner overlays key content
Cookie banner overlays key content
circle-exclamation
circle-exclamation
Navigation menu feels overcrowded
Navigation menu feels overcrowded
Navigation menu feels overcrowded
circle-exclamation
circle-exclamation
Lacks clear call to action above fold to book room
Lacks clear call to action above fold to book room
Lacks clear call to action above fold to book room
circle-exclamation
circle-exclamation
No visible map or directions for location
No visible map or directions for location
No visible map or directions for location
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts neatly to mobile view but nav is dense
Layout adapts neatly to mobile view but nav is dense
check
check
Dropdown nav collapses well on small screens
Dropdown nav collapses well on small screens
xmark
xmark
Text overlaps crop on mobile in some sections
Text overlaps crop on mobile in some sections
lightbulb
lightbulb
Simplify mobile menu and reduce link count
Simplify mobile menu and reduce link count
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts neatly to mobile view but nav is dense
check
Dropdown nav collapses well on small screens
xmark
Text overlaps crop on mobile in some sections
lightbulb
Simplify mobile menu and reduce link count
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic social proof and loyalty prompts present
Basic social proof and loyalty prompts present
check
check
Social proof from spa award adds credibility
Social proof from spa award adds credibility
xmark
xmark
No sense of urgency or scarcity cues
No sense of urgency or scarcity cues
lightbulb
lightbulb
Add limited time offers and deadlines to drive action
Add limited time offers and deadlines to drive action
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic social proof and loyalty prompts present
check
Social proof from spa award adds credibility
xmark
No sense of urgency or scarcity cues
lightbulb
Add limited time offers and deadlines to drive action
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard resort site pattern with little unique flair
Standard resort site pattern with little unique flair
check
check
Gallery and dining sections feel engaging
Gallery and dining sections feel engaging
xmark
xmark
Offers and rewards blend in rather than stand out
Offers and rewards blend in rather than stand out
lightbulb
lightbulb
Introduce unique interactive feature to delight users
Introduce unique interactive feature to delight users
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard resort site pattern with little unique flair
check
Gallery and dining sections feel engaging
xmark
Offers and rewards blend in rather than stand out
lightbulb
Introduce unique interactive feature to delight users
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content chunks guide user visually through offerings
Content chunks guide user visually through offerings
check
check
Consistent section structure aids scanning
Consistent section structure aids scanning
xmark
xmark
Many options may overwhelm first time visitors
Many options may overwhelm first time visitors
lightbulb
lightbulb
Prioritize primary booking flow to reduce hick complexity
Prioritize primary booking flow to reduce hick complexity
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content chunks guide user visually through offerings
check
Consistent section structure aids scanning
xmark
Many options may overwhelm first time visitors
lightbulb
Prioritize primary booking flow to reduce hick complexity
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are clear but body text feels generic in spots
Headlines are clear but body text feels generic in spots
check
check
H1 communicates main value proposition effectively
H1 communicates main value proposition effectively
xmark
xmark
Body copy repeats similar phrases
Body copy repeats similar phrases
lightbulb
lightbulb
Tailor copy to highlight unique features and differentiate
Tailor copy to highlight unique features and differentiate
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are clear but body text feels generic in spots
check
H1 communicates main value proposition effectively
xmark
Body copy repeats similar phrases
lightbulb
Tailor copy to highlight unique features and differentiate
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern layout with high quality photography
Clean modern layout with high quality photography
check
check
Professional images create strong brand appeal
Professional images create strong brand appeal
xmark
xmark
Some text sections repeat and break visual hierarchy
Some text sections repeat and break visual hierarchy
lightbulb
lightbulb
Consider refining typography hierarchy for clarity
Consider refining typography hierarchy for clarity
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean modern layout with high quality photography
check
Professional images create strong brand appeal
xmark
Some text sections repeat and break visual hierarchy
lightbulb
Consider refining typography hierarchy for clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce menu items by grouping subcategories to improve clarity and speed
Reduce menu items by grouping subcategories to improve clarity and speed
Important
Easy fix
Enhance Banner CTA
Enhance Banner CTA
Enhance Banner CTA
Add a direct Book Now button in hero area above fold to increase conversions
Add a direct Book Now button in hero area above fold to increase conversions
Suggestion
Easy fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Display limited availability or time limited offers to create urgency
Display limited availability or time limited offers to create urgency
Suggestion
Moderate fix
Improve Copy Uniqueness
Improve Copy Uniqueness
Improve Copy Uniqueness
Refresh body text to showcase unique resort amenities and tone of voice
Refresh body text to showcase unique resort amenities and tone of voice
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025