Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
106
Website Rank
Luxury hotel site with immersive hero, clear booking CTA, and curated content; navigation feels busy.
C+
Conversion Qualification*
#
106
Website Rank
C+
Conversion Qualification*
Luxury hotel site with immersive hero, clear booking CTA, and curated content; navigation feels busy.
#
106
Website Rank
Luxury hotel site with immersive hero, clear booking CTA, and curated content; navigation feels busy.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image conveys luxury instantly.
Striking hero image conveys luxury instantly.
Striking hero image conveys luxury instantly.
circle-check
circle-check
Elegant typography reinforces premium brand feel.
Elegant typography reinforces premium brand feel.
Elegant typography reinforces premium brand feel.
circle-check
circle-check
Clear booking form on hero with prominent CTA.
Clear booking form on hero with prominent CTA.
Clear booking form on hero with prominent CTA.
circle-check
circle-check
Cohesive color palette creates calm ambiance.
Cohesive color palette creates calm ambiance.
Cohesive color palette creates calm ambiance.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Limited visible social proof to build trust.
Limited visible social proof to build trust.
Limited visible social proof to build trust.
circle-exclamation
circle-exclamation
Amenities details buried below the fold.
Amenities details buried below the fold.
Amenities details buried below the fold.
circle-exclamation
circle-exclamation
Navigation contains too many distracting links.
Navigation contains too many distracting links.
Navigation contains too many distracting links.
circle-exclamation
circle-exclamation
Cookie banner overlaps footer content.
Cookie banner overlaps footer content.
Cookie banner overlaps footer content.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to mobile but booking form and menu need tweaks for readability.
Layout adapts to mobile but booking form and menu need tweaks for readability.
check
check
Hero scales well on mobile, preserving visual impact.
Hero scales well on mobile, preserving visual impact.
xmark
xmark
Menu items appear cramped on smaller screens.
Menu items appear cramped on smaller screens.
lightbulb
lightbulb
Simplify mobile navigation to reduce clutter and improve tap targets.
Simplify mobile navigation to reduce clutter and improve tap targets.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to mobile but booking form and menu need tweaks for readability.
check
Hero scales well on mobile, preserving visual impact.
xmark
Menu items appear cramped on smaller screens.
lightbulb
Simplify mobile navigation to reduce clutter and improve tap targets.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited social proof and scarcity cues; relies on brand name and visuals.
Limited social proof and scarcity cues; relies on brand name and visuals.
check
check
Promotional offers like up to 25% savings are shown clearly.
Promotional offers like up to 25% savings are shown clearly.
xmark
xmark
No reviews, testimonials, or urgency indicators visible.
No reviews, testimonials, or urgency indicators visible.
lightbulb
lightbulb
Integrate guest reviews and limited-time tags to boost conversions.
Integrate guest reviews and limited-time tags to boost conversions.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited social proof and scarcity cues; relies on brand name and visuals.
check
Promotional offers like up to 25% savings are shown clearly.
xmark
No reviews, testimonials, or urgency indicators visible.
lightbulb
Integrate guest reviews and limited-time tags to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Sophisticated but familiar layout; lacks unique interactive elements.
Sophisticated but familiar layout; lacks unique interactive elements.
check
check
Brand voice feels distinct through aspirational language.
Brand voice feels distinct through aspirational language.
xmark
xmark
Page structure mirrors many competitor sites.
Page structure mirrors many competitor sites.
lightbulb
lightbulb
Experiment with interactive stories or videos to differentiate.
Experiment with interactive stories or videos to differentiate.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Sophisticated but familiar layout; lacks unique interactive elements.
check
Brand voice feels distinct through aspirational language.
xmark
Page structure mirrors many competitor sites.
lightbulb
Experiment with interactive stories or videos to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Booking CTA and clear headings guide users, but navigation options may overwhelm.
Booking CTA and clear headings guide users, but navigation options may overwhelm.
check
check
Immediate access to booking flow reduces friction.
Immediate access to booking flow reduces friction.
xmark
xmark
Too many navigation links distract from main actions.
Too many navigation links distract from main actions.
lightbulb
lightbulb
Streamline navigation by focusing on primary user tasks.
Streamline navigation by focusing on primary user tasks.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Booking CTA and clear headings guide users, but navigation options may overwhelm.
check
Immediate access to booking flow reduces friction.
xmark
Too many navigation links distract from main actions.
lightbulb
Streamline navigation by focusing on primary user tasks.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise brand messaging shines, but some CTAs lack persuasive detail.
Concise brand messaging shines, but some CTAs lack persuasive detail.
check
check
Headlines like 'Memories Well Made' are memorable and on-brand.
Headlines like 'Memories Well Made' are memorable and on-brand.
xmark
xmark
Generic labels like 'Learn More' lack context.
Generic labels like 'Learn More' lack context.
lightbulb
lightbulb
Use more descriptive CTAs to set clearer expectations.
Use more descriptive CTAs to set clearer expectations.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise brand messaging shines, but some CTAs lack persuasive detail.
check
Headlines like 'Memories Well Made' are memorable and on-brand.
xmark
Generic labels like 'Learn More' lack context.
lightbulb
Use more descriptive CTAs to set clearer expectations.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Premium visual design with large hero and elegant typography, but some sections feel sparse.
Premium visual design with large hero and elegant typography, but some sections feel sparse.
check
check
Hero image and typography create an immediate sense of luxury.
Hero image and typography create an immediate sense of luxury.
xmark
xmark
Some content areas are visually underutilized and empty.
Some content areas are visually underutilized and empty.
lightbulb
lightbulb
Balance rich visuals with informative imagery in lower sections.
Balance rich visuals with informative imagery in lower sections.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Premium visual design with large hero and elegant typography, but some sections feel sparse.
check
Hero image and typography create an immediate sense of luxury.
xmark
Some content areas are visually underutilized and empty.
lightbulb
Balance rich visuals with informative imagery in lower sections.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Integrate guest reviews and star ratings under destination cards to build trust.
Integrate guest reviews and star ratings under destination cards to build trust.
Important
Moderate fix
Highlight Scarcity Offers
Highlight Scarcity Offers
Highlight Scarcity Offers
Show low availability messages or limited-time deal banners for popular dates.
Show low availability messages or limited-time deal banners for popular dates.
Suggestion
Easy fix
Optimize Mobile Menu
Optimize Mobile Menu
Optimize Mobile Menu
Consolidate navigation into a hamburger menu and prioritize CTAs for easier taps.
Consolidate navigation into a hamburger menu and prioritize CTAs for easier taps.
Suggestion
Easy fix
Enhance CTA Copy
Enhance CTA Copy
Enhance CTA Copy
Replace generic buttons like 'Learn More' with descriptive CTAs such as 'View Room Details'.
Replace generic buttons like 'Learn More' with descriptive CTAs such as 'View Room Details'.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025