Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

106

Website Rank

Luxury hotel site with immersive hero, clear booking CTA, and curated content; navigation feels busy.

C+

Conversion Qualification*

#

106

Website Rank

C+

Conversion Qualification*

Luxury hotel site with immersive hero, clear booking CTA, and curated content; navigation feels busy.

#

106

Website Rank

Luxury hotel site with immersive hero, clear booking CTA, and curated content; navigation feels busy.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking hero image conveys luxury instantly.

Striking hero image conveys luxury instantly.

Striking hero image conveys luxury instantly.

circle-check

circle-check

Elegant typography reinforces premium brand feel.

Elegant typography reinforces premium brand feel.

Elegant typography reinforces premium brand feel.

circle-check

circle-check

Clear booking form on hero with prominent CTA.

Clear booking form on hero with prominent CTA.

Clear booking form on hero with prominent CTA.

circle-check

circle-check

Cohesive color palette creates calm ambiance.

Cohesive color palette creates calm ambiance.

Cohesive color palette creates calm ambiance.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Limited visible social proof to build trust.

Limited visible social proof to build trust.

Limited visible social proof to build trust.

circle-exclamation

circle-exclamation

Amenities details buried below the fold.

Amenities details buried below the fold.

Amenities details buried below the fold.

circle-exclamation

circle-exclamation

Navigation contains too many distracting links.

Navigation contains too many distracting links.

Navigation contains too many distracting links.

circle-exclamation

circle-exclamation

Cookie banner overlaps footer content.

Cookie banner overlaps footer content.

Cookie banner overlaps footer content.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts to mobile but booking form and menu need tweaks for readability.

Layout adapts to mobile but booking form and menu need tweaks for readability.

check

check

Hero scales well on mobile, preserving visual impact.

Hero scales well on mobile, preserving visual impact.

xmark

xmark

Menu items appear cramped on smaller screens.

Menu items appear cramped on smaller screens.

lightbulb

lightbulb

Simplify mobile navigation to reduce clutter and improve tap targets.

Simplify mobile navigation to reduce clutter and improve tap targets.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts to mobile but booking form and menu need tweaks for readability.

check

Hero scales well on mobile, preserving visual impact.

xmark

Menu items appear cramped on smaller screens.

lightbulb

Simplify mobile navigation to reduce clutter and improve tap targets.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited social proof and scarcity cues; relies on brand name and visuals.

Limited social proof and scarcity cues; relies on brand name and visuals.

check

check

Promotional offers like up to 25% savings are shown clearly.

Promotional offers like up to 25% savings are shown clearly.

xmark

xmark

No reviews, testimonials, or urgency indicators visible.

No reviews, testimonials, or urgency indicators visible.

lightbulb

lightbulb

Integrate guest reviews and limited-time tags to boost conversions.

Integrate guest reviews and limited-time tags to boost conversions.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited social proof and scarcity cues; relies on brand name and visuals.

check

Promotional offers like up to 25% savings are shown clearly.

xmark

No reviews, testimonials, or urgency indicators visible.

lightbulb

Integrate guest reviews and limited-time tags to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Sophisticated but familiar layout; lacks unique interactive elements.

Sophisticated but familiar layout; lacks unique interactive elements.

check

check

Brand voice feels distinct through aspirational language.

Brand voice feels distinct through aspirational language.

xmark

xmark

Page structure mirrors many competitor sites.

Page structure mirrors many competitor sites.

lightbulb

lightbulb

Experiment with interactive stories or videos to differentiate.

Experiment with interactive stories or videos to differentiate.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Sophisticated but familiar layout; lacks unique interactive elements.

check

Brand voice feels distinct through aspirational language.

xmark

Page structure mirrors many competitor sites.

lightbulb

Experiment with interactive stories or videos to differentiate.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Booking CTA and clear headings guide users, but navigation options may overwhelm.

Booking CTA and clear headings guide users, but navigation options may overwhelm.

check

check

Immediate access to booking flow reduces friction.

Immediate access to booking flow reduces friction.

xmark

xmark

Too many navigation links distract from main actions.

Too many navigation links distract from main actions.

lightbulb

lightbulb

Streamline navigation by focusing on primary user tasks.

Streamline navigation by focusing on primary user tasks.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Booking CTA and clear headings guide users, but navigation options may overwhelm.

check

Immediate access to booking flow reduces friction.

xmark

Too many navigation links distract from main actions.

lightbulb

Streamline navigation by focusing on primary user tasks.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise brand messaging shines, but some CTAs lack persuasive detail.

Concise brand messaging shines, but some CTAs lack persuasive detail.

check

check

Headlines like 'Memories Well Made' are memorable and on-brand.

Headlines like 'Memories Well Made' are memorable and on-brand.

xmark

xmark

Generic labels like 'Learn More' lack context.

Generic labels like 'Learn More' lack context.

lightbulb

lightbulb

Use more descriptive CTAs to set clearer expectations.

Use more descriptive CTAs to set clearer expectations.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise brand messaging shines, but some CTAs lack persuasive detail.

check

Headlines like 'Memories Well Made' are memorable and on-brand.

xmark

Generic labels like 'Learn More' lack context.

lightbulb

Use more descriptive CTAs to set clearer expectations.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Premium visual design with large hero and elegant typography, but some sections feel sparse.

Premium visual design with large hero and elegant typography, but some sections feel sparse.

check

check

Hero image and typography create an immediate sense of luxury.

Hero image and typography create an immediate sense of luxury.

xmark

xmark

Some content areas are visually underutilized and empty.

Some content areas are visually underutilized and empty.

lightbulb

lightbulb

Balance rich visuals with informative imagery in lower sections.

Balance rich visuals with informative imagery in lower sections.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Premium visual design with large hero and elegant typography, but some sections feel sparse.

check

Hero image and typography create an immediate sense of luxury.

xmark

Some content areas are visually underutilized and empty.

lightbulb

Balance rich visuals with informative imagery in lower sections.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Social Proof

Add Social Proof

Add Social Proof

Integrate guest reviews and star ratings under destination cards to build trust.

Integrate guest reviews and star ratings under destination cards to build trust.

Important

Moderate fix

Highlight Scarcity Offers

Highlight Scarcity Offers

Highlight Scarcity Offers

Show low availability messages or limited-time deal banners for popular dates.

Show low availability messages or limited-time deal banners for popular dates.

Suggestion

Easy fix

Optimize Mobile Menu

Optimize Mobile Menu

Optimize Mobile Menu

Consolidate navigation into a hamburger menu and prioritize CTAs for easier taps.

Consolidate navigation into a hamburger menu and prioritize CTAs for easier taps.

Suggestion

Easy fix

Enhance CTA Copy

Enhance CTA Copy

Enhance CTA Copy

Replace generic buttons like 'Learn More' with descriptive CTAs such as 'View Room Details'.

Replace generic buttons like 'Learn More' with descriptive CTAs such as 'View Room Details'.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025