Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
45
Website Rank
Montage homepage features a large immersive hero with bespoke hospitality headline a reservation module offer cards for spa gift cards and custom bedding a newsletter signup and comprehensive footer policies and links
B+
Conversion Qualification*
#
45
Website Rank
B+
Conversion Qualification*
Montage homepage features a large immersive hero with bespoke hospitality headline a reservation module offer cards for spa gift cards and custom bedding a newsletter signup and comprehensive footer policies and links
#
45
Website Rank
Montage homepage features a large immersive hero with bespoke hospitality headline a reservation module offer cards for spa gift cards and custom bedding a newsletter signup and comprehensive footer policies and links
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
striking hero image fosters emotional engagement
striking hero image fosters emotional engagement
striking hero image fosters emotional engagement
circle-check
circle-check
clear reservation form above the fold
clear reservation form above the fold
clear reservation form above the fold
circle-check
circle-check
cohesive typography maintains premium feel
cohesive typography maintains premium feel
cohesive typography maintains premium feel
circle-check
circle-check
well structured footer offers policy transparency
well structured footer offers policy transparency
well structured footer offers policy transparency
Things to improve
Things to improve
circle-exclamation
circle-exclamation
minimal scarcity or urgency cues on offers
minimal scarcity or urgency cues on offers
minimal scarcity or urgency cues on offers
circle-exclamation
circle-exclamation
lack of price points reduces booking clarity
lack of price points reduces booking clarity
lack of price points reduces booking clarity
circle-exclamation
circle-exclamation
generic CTA text for some modules reduces distinctiveness
generic CTA text for some modules reduces distinctiveness
generic CTA text for some modules reduces distinctiveness
circle-exclamation
circle-exclamation
offer descriptions lack clear hierarchy
offer descriptions lack clear hierarchy
offer descriptions lack clear hierarchy
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
layout adapts to screens yet some content cuts or spacing inconsistencies
layout adapts to screens yet some content cuts or spacing inconsistencies
check
check
mobile hero CTA remains prominent and tappable
mobile hero CTA remains prominent and tappable
xmark
xmark
section card images truncate unpredictably
section card images truncate unpredictably
lightbulb
lightbulb
adjust image cropping for consistent mobile display
adjust image cropping for consistent mobile display
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
layout adapts to screens yet some content cuts or spacing inconsistencies
check
mobile hero CTA remains prominent and tappable
xmark
section card images truncate unpredictably
lightbulb
adjust image cropping for consistent mobile display
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
modest use of influence tactics with room for enhancing scarcity social proof and personalization
modest use of influence tactics with room for enhancing scarcity social proof and personalization
check
check
reservation CTA repeated reinforces conversion intent
reservation CTA repeated reinforces conversion intent
xmark
xmark
absence of live availability cues reduces urgency
absence of live availability cues reduces urgency
lightbulb
lightbulb
integrate limited time offers and real time inventory signals to boost conversions
integrate limited time offers and real time inventory signals to boost conversions
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
modest use of influence tactics with room for enhancing scarcity social proof and personalization
check
reservation CTA repeated reinforces conversion intent
xmark
absence of live availability cues reduces urgency
lightbulb
integrate limited time offers and real time inventory signals to boost conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
layout follows familiar luxury hospitality patterns and limited unique elements
layout follows familiar luxury hospitality patterns and limited unique elements
check
check
hero tagline injects brand personality
hero tagline injects brand personality
xmark
xmark
sections reuse common stock layouts
sections reuse common stock layouts
lightbulb
lightbulb
incorporate dynamic content modules to stand out
incorporate dynamic content modules to stand out
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
layout follows familiar luxury hospitality patterns and limited unique elements
check
hero tagline injects brand personality
xmark
sections reuse common stock layouts
lightbulb
incorporate dynamic content modules to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
intuitive booking module and section hierarchy guide exploration yet decision load is moderate
intuitive booking module and section hierarchy guide exploration yet decision load is moderate
check
check
primary CTA positioned above fold aligns with users goal
primary CTA positioned above fold aligns with users goal
xmark
xmark
lack of progress indicators for multi step choices
lack of progress indicators for multi step choices
lightbulb
lightbulb
consider step indicator to reduce user uncertainty
consider step indicator to reduce user uncertainty
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
intuitive booking module and section hierarchy guide exploration yet decision load is moderate
check
primary CTA positioned above fold aligns with users goal
xmark
lack of progress indicators for multi step choices
lightbulb
consider step indicator to reduce user uncertainty
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
tone is elegant and on brand but lacks specific actionable language and clarity around offers
tone is elegant and on brand but lacks specific actionable language and clarity around offers
check
check
descriptive headlines set aspirational tone
descriptive headlines set aspirational tone
xmark
xmark
CTAs like learn more feel generic and uninspiring
CTAs like learn more feel generic and uninspiring
lightbulb
lightbulb
replace vague CTAs with benefit oriented text to drive engagement
replace vague CTAs with benefit oriented text to drive engagement
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
tone is elegant and on brand but lacks specific actionable language and clarity around offers
check
descriptive headlines set aspirational tone
xmark
CTAs like learn more feel generic and uninspiring
lightbulb
replace vague CTAs with benefit oriented text to drive engagement
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
strong visual appeal with large hero rich imagery and elegant typography
strong visual appeal with large hero rich imagery and elegant typography
check
check
premium font and whitespace accentuate brand
premium font and whitespace accentuate brand
xmark
xmark
hero overlay text contrast fluctuates over busy background
hero overlay text contrast fluctuates over busy background
lightbulb
lightbulb
optimize overlay legibility with subtle backdrop or shadow
optimize overlay legibility with subtle backdrop or shadow
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
strong visual appeal with large hero rich imagery and elegant typography
check
premium font and whitespace accentuate brand
xmark
hero overlay text contrast fluctuates over busy background
lightbulb
optimize overlay legibility with subtle backdrop or shadow
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve CTA Clarity
Improve CTA Clarity
Improve CTA Clarity
Replace generic learn more buttons with descriptive phrases that communicate clear benefits
Replace generic learn more buttons with descriptive phrases that communicate clear benefits
Important
Moderate fix
Enhance Urgency Tactics
Enhance Urgency Tactics
Enhance Urgency Tactics
Add limited time or room inventory messages to key offers to create urgency and drive bookings
Add limited time or room inventory messages to key offers to create urgency and drive bookings
Suggestion
Easy fix
Boost Hero Readability
Boost Hero Readability
Boost Hero Readability
Apply subtle overlay or text shadow on the hero background to ensure headline readability across all devices
Apply subtle overlay or text shadow on the hero background to ensure headline readability across all devices
Suggestion
Moderate fix
Fix Mobile Image Cropping
Fix Mobile Image Cropping
Fix Mobile Image Cropping
Adjust responsive image settings to prevent awkward cropping on tablets and smartphones
Adjust responsive image settings to prevent awkward cropping on tablets and smartphones
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025