Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
80
Website Rank
Bright homepage with adventurous hero, property showcases, loyalty promo, blog previews and clear CTAs guiding booking.
C+
Conversion Qualification*
#
80
Website Rank
C+
Conversion Qualification*
Bright homepage with adventurous hero, property showcases, loyalty promo, blog previews and clear CTAs guiding booking.
#
80
Website Rank
Bright homepage with adventurous hero, property showcases, loyalty promo, blog previews and clear CTAs guiding booking.
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image evokes adventure and positive emotion
Hero image evokes adventure and positive emotion
Hero image evokes adventure and positive emotion
circle-check
circle-check
Clean layout with clear hierarchy
Clean layout with clear hierarchy
Clean layout with clear hierarchy
circle-check
circle-check
Prominent CTAs guide users to booking
Prominent CTAs guide users to booking
Prominent CTAs guide users to booking
circle-check
circle-check
Consistent branding and color palette
Consistent branding and color palette
Consistent branding and color palette
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No user reviews or ratings
No user reviews or ratings
No user reviews or ratings
circle-exclamation
circle-exclamation
Date picker buried at bottom
Date picker buried at bottom
Date picker buried at bottom
circle-exclamation
circle-exclamation
Limited room details visible
Limited room details visible
Limited room details visible
circle-exclamation
circle-exclamation
Cookie notice covers content
Cookie notice covers content
Cookie notice covers content
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to different screens while maintaining CTA visibility
Layout adapts well to different screens while maintaining CTA visibility
check
check
Menu collapses cleanly into a hamburger icon
Menu collapses cleanly into a hamburger icon
xmark
xmark
Some images crop awkwardly on mobile
Some images crop awkwardly on mobile
lightbulb
lightbulb
Ensure responsive images maintain focal points
Ensure responsive images maintain focal points
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to different screens while maintaining CTA visibility
check
Menu collapses cleanly into a hamburger icon
xmark
Some images crop awkwardly on mobile
lightbulb
Ensure responsive images maintain focal points
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Few influence tactics: loyalty program promoted but lack scarcity and social proof
Few influence tactics: loyalty program promoted but lack scarcity and social proof
check
check
Loyalty benefits clearly listed
Loyalty benefits clearly listed
xmark
xmark
No customer testimonials or limited availability cues
No customer testimonials or limited availability cues
lightbulb
lightbulb
Integrate testimonials and scarcity banners,
Integrate testimonials and scarcity banners,
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Few influence tactics: loyalty program promoted but lack scarcity and social proof
check
Loyalty benefits clearly listed
xmark
No customer testimonials or limited availability cues
lightbulb
Integrate testimonials and scarcity banners,
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Brand identity shines with playful tones but layout follows common patterns
Brand identity shines with playful tones but layout follows common patterns
check
check
Playful sweepstakes promo adds uniqueness
Playful sweepstakes promo adds uniqueness
xmark
xmark
The carousel feels generic
The carousel feels generic
lightbulb
lightbulb
Experiment with interactive elements
Experiment with interactive elements
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Brand identity shines with playful tones but layout follows common patterns
check
Playful sweepstakes promo adds uniqueness
xmark
The carousel feels generic
lightbulb
Experiment with interactive elements
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is clear with intuitive CTAs but lacks social validation and booking specifics
Navigation is clear with intuitive CTAs but lacks social validation and booking specifics
check
check
Primary CTA 'Browse Locations' is above the fold
Primary CTA 'Browse Locations' is above the fold
xmark
xmark
Key booking inputs are not immediately visible
Key booking inputs are not immediately visible
lightbulb
lightbulb
Bring booking widget higher
Bring booking widget higher
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is clear with intuitive CTAs but lacks social validation and booking specifics
check
Primary CTA 'Browse Locations' is above the fold
xmark
Key booking inputs are not immediately visible
lightbulb
Bring booking widget higher
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and evokes adventure but lacks urgency and specific details
Copy is concise and evokes adventure but lacks urgency and specific details
check
check
Phrases like 'Extended Stay, Extra Savings!' are engaging
Phrases like 'Extended Stay, Extra Savings!' are engaging
xmark
xmark
No mention of booking deadlines or policy info
No mention of booking deadlines or policy info
lightbulb
lightbulb
Add urgency triggers in copy
Add urgency triggers in copy
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and evokes adventure but lacks urgency and specific details
check
Phrases like 'Extended Stay, Extra Savings!' are engaging
xmark
No mention of booking deadlines or policy info
lightbulb
Add urgency triggers in copy
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The site uses a clean layout with bold imagery and consistent brand colors
The site uses a clean layout with bold imagery and consistent brand colors
check
check
High-quality hero photo creates emotional appeal
High-quality hero photo creates emotional appeal
xmark
xmark
Property cards feel uniform and lack visual distinction
Property cards feel uniform and lack visual distinction
lightbulb
lightbulb
Consider adding unique visual markers to differentiate offers
Consider adding unique visual markers to differentiate offers
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
The site uses a clean layout with bold imagery and consistent brand colors
check
High-quality hero photo creates emotional appeal
xmark
Property cards feel uniform and lack visual distinction
lightbulb
Consider adding unique visual markers to differentiate offers
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Incorporate star ratings or testimonials on property cards to build trust with visitors.
Incorporate star ratings or testimonials on property cards to build trust with visitors.
Suggestion
Easy fix
Highlight Scarcity Offers
Highlight Scarcity Offers
Highlight Scarcity Offers
Display limited-time banners or countdown timers on offers to drive urgency.
Display limited-time banners or countdown timers on offers to drive urgency.
Important
Easy fix
Surface Cancellation Policies
Surface Cancellation Policies
Surface Cancellation Policies
Add clear links to cancellation and booking policies on property cards for transparency.
Add clear links to cancellation and booking policies on property cards for transparency.
Suggestion
Moderate fix
Optimize Date Picker Position
Optimize Date Picker Position
Optimize Date Picker Position
Move the date and destination picker into the hero section for quicker booking access.
Move the date and destination picker into the hero section for quicker booking access.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025