Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

80

Website Rank

Bright homepage with adventurous hero, property showcases, loyalty promo, blog previews and clear CTAs guiding booking.

C+

Conversion Qualification*

#

80

Website Rank

C+

Conversion Qualification*

Bright homepage with adventurous hero, property showcases, loyalty promo, blog previews and clear CTAs guiding booking.

#

80

Website Rank

Bright homepage with adventurous hero, property showcases, loyalty promo, blog previews and clear CTAs guiding booking.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero image evokes adventure and positive emotion

Hero image evokes adventure and positive emotion

Hero image evokes adventure and positive emotion

circle-check

circle-check

Clean layout with clear hierarchy

Clean layout with clear hierarchy

Clean layout with clear hierarchy

circle-check

circle-check

Prominent CTAs guide users to booking

Prominent CTAs guide users to booking

Prominent CTAs guide users to booking

circle-check

circle-check

Consistent branding and color palette

Consistent branding and color palette

Consistent branding and color palette

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No user reviews or ratings

No user reviews or ratings

No user reviews or ratings

circle-exclamation

circle-exclamation

Date picker buried at bottom

Date picker buried at bottom

Date picker buried at bottom

circle-exclamation

circle-exclamation

Limited room details visible

Limited room details visible

Limited room details visible

circle-exclamation

circle-exclamation

Cookie notice covers content

Cookie notice covers content

Cookie notice covers content

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well to different screens while maintaining CTA visibility

Layout adapts well to different screens while maintaining CTA visibility

check

check

Menu collapses cleanly into a hamburger icon

Menu collapses cleanly into a hamburger icon

xmark

xmark

Some images crop awkwardly on mobile

Some images crop awkwardly on mobile

lightbulb

lightbulb

Ensure responsive images maintain focal points

Ensure responsive images maintain focal points

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well to different screens while maintaining CTA visibility

check

Menu collapses cleanly into a hamburger icon

xmark

Some images crop awkwardly on mobile

lightbulb

Ensure responsive images maintain focal points

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Few influence tactics: loyalty program promoted but lack scarcity and social proof

Few influence tactics: loyalty program promoted but lack scarcity and social proof

check

check

Loyalty benefits clearly listed

Loyalty benefits clearly listed

xmark

xmark

No customer testimonials or limited availability cues

No customer testimonials or limited availability cues

lightbulb

lightbulb

Integrate testimonials and scarcity banners,

Integrate testimonials and scarcity banners,

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Few influence tactics: loyalty program promoted but lack scarcity and social proof

check

Loyalty benefits clearly listed

xmark

No customer testimonials or limited availability cues

lightbulb

Integrate testimonials and scarcity banners,

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Brand identity shines with playful tones but layout follows common patterns

Brand identity shines with playful tones but layout follows common patterns

check

check

Playful sweepstakes promo adds uniqueness

Playful sweepstakes promo adds uniqueness

xmark

xmark

The carousel feels generic

The carousel feels generic

lightbulb

lightbulb

Experiment with interactive elements

Experiment with interactive elements

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Brand identity shines with playful tones but layout follows common patterns

check

Playful sweepstakes promo adds uniqueness

xmark

The carousel feels generic

lightbulb

Experiment with interactive elements

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation is clear with intuitive CTAs but lacks social validation and booking specifics

Navigation is clear with intuitive CTAs but lacks social validation and booking specifics

check

check

Primary CTA 'Browse Locations' is above the fold

Primary CTA 'Browse Locations' is above the fold

xmark

xmark

Key booking inputs are not immediately visible

Key booking inputs are not immediately visible

lightbulb

lightbulb

Bring booking widget higher

Bring booking widget higher

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation is clear with intuitive CTAs but lacks social validation and booking specifics

check

Primary CTA 'Browse Locations' is above the fold

xmark

Key booking inputs are not immediately visible

lightbulb

Bring booking widget higher

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is concise and evokes adventure but lacks urgency and specific details

Copy is concise and evokes adventure but lacks urgency and specific details

check

check

Phrases like 'Extended Stay, Extra Savings!' are engaging

Phrases like 'Extended Stay, Extra Savings!' are engaging

xmark

xmark

No mention of booking deadlines or policy info

No mention of booking deadlines or policy info

lightbulb

lightbulb

Add urgency triggers in copy

Add urgency triggers in copy

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is concise and evokes adventure but lacks urgency and specific details

check

Phrases like 'Extended Stay, Extra Savings!' are engaging

xmark

No mention of booking deadlines or policy info

lightbulb

Add urgency triggers in copy

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The site uses a clean layout with bold imagery and consistent brand colors

The site uses a clean layout with bold imagery and consistent brand colors

check

check

High-quality hero photo creates emotional appeal

High-quality hero photo creates emotional appeal

xmark

xmark

Property cards feel uniform and lack visual distinction

Property cards feel uniform and lack visual distinction

lightbulb

lightbulb

Consider adding unique visual markers to differentiate offers

Consider adding unique visual markers to differentiate offers

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

The site uses a clean layout with bold imagery and consistent brand colors

check

High-quality hero photo creates emotional appeal

xmark

Property cards feel uniform and lack visual distinction

lightbulb

Consider adding unique visual markers to differentiate offers

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Incorporate star ratings or testimonials on property cards to build trust with visitors.

Incorporate star ratings or testimonials on property cards to build trust with visitors.

Suggestion

Easy fix

Highlight Scarcity Offers

Highlight Scarcity Offers

Highlight Scarcity Offers

Display limited-time banners or countdown timers on offers to drive urgency.

Display limited-time banners or countdown timers on offers to drive urgency.

Important

Easy fix

Surface Cancellation Policies

Surface Cancellation Policies

Surface Cancellation Policies

Add clear links to cancellation and booking policies on property cards for transparency.

Add clear links to cancellation and booking policies on property cards for transparency.

Suggestion

Moderate fix

Optimize Date Picker Position

Optimize Date Picker Position

Optimize Date Picker Position

Move the date and destination picker into the hero section for quicker booking access.

Move the date and destination picker into the hero section for quicker booking access.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025