Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
127
Website Rank
Homepage presents summer hero section with smiling family; highlights new hotels with nightly rates; promotes loyalty program; features blog section; and a sticky booking bar and cookie consent banner
B
Conversion Qualification*
#
127
Website Rank
B
Conversion Qualification*
Homepage presents summer hero section with smiling family; highlights new hotels with nightly rates; promotes loyalty program; features blog section; and a sticky booking bar and cookie consent banner
#
127
Website Rank
Homepage presents summer hero section with smiling family; highlights new hotels with nightly rates; promotes loyalty program; features blog section; and a sticky booking bar and cookie consent banner
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Eye catching hero image sets upbeat adventure tone
Eye catching hero image sets upbeat adventure tone
Eye catching hero image sets upbeat adventure tone
circle-check
circle-check
Clear call to action in hero; browse locations stands out
Clear call to action in hero; browse locations stands out
Clear call to action in hero; browse locations stands out
circle-check
circle-check
New properties section shows real hotels and starting rates
New properties section shows real hotels and starting rates
New properties section shows real hotels and starting rates
circle-check
circle-check
Loyalty program benefits presented simply with icons
Loyalty program benefits presented simply with icons
Loyalty program benefits presented simply with icons
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No social proof such as guest reviews or ratings
No social proof such as guest reviews or ratings
No social proof such as guest reviews or ratings
circle-exclamation
circle-exclamation
Cookie banner overlays content and distracts users
Cookie banner overlays content and distracts users
Cookie banner overlays content and distracts users
circle-exclamation
circle-exclamation
Blog section images are cut off and hard to preview
Blog section images are cut off and hard to preview
Blog section images are cut off and hard to preview
circle-exclamation
circle-exclamation
Navigation menu has too many options and feels cluttered
Navigation menu has too many options and feels cluttered
Navigation menu has too many options and feels cluttered
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adapts well across viewports with responsive breakpoints
Adapts well across viewports with responsive breakpoints
check
check
Booking bar sticks to bottom on mobile for easy access
Booking bar sticks to bottom on mobile for easy access
xmark
xmark
Some text overlaps image on smaller screens
Some text overlaps image on smaller screens
lightbulb
lightbulb
Test mobile breakpoints to prevent overlap issues
Test mobile breakpoints to prevent overlap issues
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adapts well across viewports with responsive breakpoints
check
Booking bar sticks to bottom on mobile for easy access
xmark
Some text overlaps image on smaller screens
lightbulb
Test mobile breakpoints to prevent overlap issues
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic pricing and loyalty offers but minimal persuasion tactics
Basic pricing and loyalty offers but minimal persuasion tactics
check
check
Display of nightly rates provides transparency
Display of nightly rates provides transparency
xmark
xmark
No scarcity or urgency cues around pricing
No scarcity or urgency cues around pricing
lightbulb
lightbulb
Introduce countdown or limited time tag to encourage booking
Introduce countdown or limited time tag to encourage booking
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic pricing and loyalty offers but minimal persuasion tactics
check
Display of nightly rates provides transparency
xmark
No scarcity or urgency cues around pricing
lightbulb
Introduce countdown or limited time tag to encourage booking
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Solid but conventional hotel website design
Solid but conventional hotel website design
check
check
Loyalty section uses playful icons effectively
Loyalty section uses playful icons effectively
xmark
xmark
Sweepstakes promo blends into hero without clear distinction
Sweepstakes promo blends into hero without clear distinction
lightbulb
lightbulb
Create a dedicated visual treatment for sweepstakes promo
Create a dedicated visual treatment for sweepstakes promo
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Solid but conventional hotel website design
check
Loyalty section uses playful icons effectively
xmark
Sweepstakes promo blends into hero without clear distinction
lightbulb
Create a dedicated visual treatment for sweepstakes promo
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and content are intuitive but slightly dense
Navigation and content are intuitive but slightly dense
check
check
CTAs follow visual hierarchy for easy scanning
CTAs follow visual hierarchy for easy scanning
xmark
xmark
Too many links in header increase decision fatigue
Too many links in header increase decision fatigue
lightbulb
lightbulb
Consolidate navigation items to simplify user choices
Consolidate navigation items to simplify user choices
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and content are intuitive but slightly dense
check
CTAs follow visual hierarchy for easy scanning
xmark
Too many links in header increase decision fatigue
lightbulb
Consolidate navigation items to simplify user choices
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear and engaging with adventure theme
Copy is clear and engaging with adventure theme
check
check
Benefit oriented messaging motivates action
Benefit oriented messaging motivates action
xmark
xmark
Some headlines are generic and lack urgency
Some headlines are generic and lack urgency
lightbulb
lightbulb
Add dynamic time sensitive wording to drive immediacy
Add dynamic time sensitive wording to drive immediacy
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear and engaging with adventure theme
check
Benefit oriented messaging motivates action
xmark
Some headlines are generic and lack urgency
lightbulb
Add dynamic time sensitive wording to drive immediacy
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean layout uses brand colors effectively
Clean layout uses brand colors effectively
check
check
Strong use of high quality images creates emotional appeal
Strong use of high quality images creates emotional appeal
xmark
xmark
Lack of unique design elements makes it blend with competitors
Lack of unique design elements makes it blend with competitors
lightbulb
lightbulb
Introduce subtle brand motifs to improve memorability
Introduce subtle brand motifs to improve memorability
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean layout uses brand colors effectively
check
Strong use of high quality images creates emotional appeal
xmark
Lack of unique design elements makes it blend with competitors
lightbulb
Introduce subtle brand motifs to improve memorability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Header Navigation
Simplify Header Navigation
Simplify Header Navigation
Reduce number of top level links to focus on primary user journeys and decrease decision fatigue
Reduce number of top level links to focus on primary user journeys and decrease decision fatigue
Suggestion
Easy fix
Enhance Mobile Text Layout
Enhance Mobile Text Layout
Enhance Mobile Text Layout
Adjust mobile breakpoints to prevent text overlapping hero images and ensure readability
Adjust mobile breakpoints to prevent text overlapping hero images and ensure readability
Suggestion
Moderate fix
Highlight Sweepstakes
Highlight Sweepstakes
Highlight Sweepstakes
Design a distinct banner or card for the My Place Memories Sweepstakes to improve visibility and engagement
Design a distinct banner or card for the My Place Memories Sweepstakes to improve visibility and engagement
Important
Easy fix
Add Urgency Cues
Add Urgency Cues
Add Urgency Cues
Implement Limited Time or Only X Rooms Left tags to introduce scarcity and boost booking conversions
Implement Limited Time or Only X Rooms Left tags to introduce scarcity and boost booking conversions
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025