( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

My Place Hotels of America

My Place Hotels of America

My Place Hotels of America

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

My Place Hotels of America

My Place Hotels of America

My Place Hotels of America

Scroll to see full report

Scroll to see full report

Trusted by

Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Keep it up!

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

85

85

85

/100

/100

/100

check

check

What you nailed

Menu collapses cleanly into a hamburger icon

Menu collapses cleanly into a hamburger icon

Menu collapses cleanly into a hamburger icon

xmark

xmark

What you can improve

Some images crop awkwardly on mobile

Some images crop awkwardly on mobile

Some images crop awkwardly on mobile

lightbulb

lightbulb

Quick insight

Ensure responsive images maintain focal points

Ensure responsive images maintain focal points

Ensure responsive images maintain focal points

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

60

60

60

/100

/100

/100

check

check

What you nailed

Loyalty benefits clearly listed

Loyalty benefits clearly listed

Loyalty benefits clearly listed

xmark

xmark

What you can improve

No customer testimonials or limited availability cues

No customer testimonials or limited availability cues

No customer testimonials or limited availability cues

lightbulb

lightbulb

Quick insight

Integrate testimonials and scarcity banners,

Integrate testimonials and scarcity banners,

Integrate testimonials and scarcity banners,

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

75

75

75

/100

/100

/100

check

check

What you nailed

Primary CTA 'Browse Locations' is above the fold

Primary CTA 'Browse Locations' is above the fold

Primary CTA 'Browse Locations' is above the fold

xmark

xmark

What you can improve

Key booking inputs are not immediately visible

Key booking inputs are not immediately visible

Key booking inputs are not immediately visible

lightbulb

lightbulb

Quick insight

Bring booking widget higher

Bring booking widget higher

Bring booking widget higher

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

70

70

70

/100

/100

/100

check

check

What you nailed

Phrases like 'Extended Stay, Extra Savings!' are engaging

Phrases like 'Extended Stay, Extra Savings!' are engaging

Phrases like 'Extended Stay, Extra Savings!' are engaging

xmark

xmark

What you can improve

No mention of booking deadlines or policy info

No mention of booking deadlines or policy info

No mention of booking deadlines or policy info

lightbulb

lightbulb

Quick insight

Add urgency triggers in copy

Add urgency triggers in copy

Add urgency triggers in copy

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

80

80

80

/100

/100

/100

check

check

What you nailed

High-quality hero photo creates emotional appeal

High-quality hero photo creates emotional appeal

High-quality hero photo creates emotional appeal

xmark

xmark

What you can improve

Property cards feel uniform and lack visual distinction

Property cards feel uniform and lack visual distinction

Property cards feel uniform and lack visual distinction

lightbulb

lightbulb

Quick insight

Consider adding unique visual markers to differentiate offers

Consider adding unique visual markers to differentiate offers

Consider adding unique visual markers to differentiate offers

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

65

65

65

/100

/100

/100

check

check

What you nailed

Playful sweepstakes promo adds uniqueness

Playful sweepstakes promo adds uniqueness

Playful sweepstakes promo adds uniqueness

xmark

xmark

What you can improve

The carousel feels generic

The carousel feels generic

The carousel feels generic

lightbulb

lightbulb

Quick insight

Experiment with interactive elements

Experiment with interactive elements

Experiment with interactive elements

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Add Guest Reviews

Incorporate star ratings or testimonials on property cards to build trust with visitors.

Suggestion

Easy fix

Highlight Scarcity Offers

Display limited-time banners or countdown timers on offers to drive urgency.

Important

Moderate fix

Add Guest Reviews

Incorporate star ratings or testimonials on property cards to build trust with visitors.

Suggestion

Easy fix

Highlight Scarcity Offers

Display limited-time banners or countdown timers on offers to drive urgency.

Important

Easy fix

Surface Cancellation Policies

Add clear links to cancellation and booking policies on property cards for transparency.

Suggestion

Moderate fix

Optimize Date Picker Position

Move the date and destination picker into the hero section for quicker booking access.

Important

Easy fix

Surface Cancellation Policies

Add clear links to cancellation and booking policies on property cards for transparency.

Suggestion

Moderate fix

Optimize Date Picker Position

Move the date and destination picker into the hero section for quicker booking access.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025