Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
73
Website Rank
An immersive landing page presenting luxury lodging and experiences through bold typography and rich visuals inviting exploration across accommodations dining and events
B
Conversion Qualification*
#
73
Website Rank
B
Conversion Qualification*
An immersive landing page presenting luxury lodging and experiences through bold typography and rich visuals inviting exploration across accommodations dining and events
#
73
Website Rank
An immersive landing page presenting luxury lodging and experiences through bold typography and rich visuals inviting exploration across accommodations dining and events
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold hero section creates instant visual impact
Bold hero section creates instant visual impact
Bold hero section creates instant visual impact
circle-check
circle-check
Consistent color palette enhances brand identity
Consistent color palette enhances brand identity
Consistent color palette enhances brand identity
circle-check
circle-check
Well organized sections guide visitors through content
Well organized sections guide visitors through content
Well organized sections guide visitors through content
circle-check
circle-check
Clear primary CTAs invite exploration and booking
Clear primary CTAs invite exploration and booking
Clear primary CTAs invite exploration and booking
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No pricing details visible on main page
No pricing details visible on main page
No pricing details visible on main page
circle-exclamation
circle-exclamation
Lack of guest reviews or social proof
Lack of guest reviews or social proof
Lack of guest reviews or social proof
circle-exclamation
circle-exclamation
Map or location info is not shown
Map or location info is not shown
Map or location info is not shown
circle-exclamation
circle-exclamation
Some text snippets appear truncated
Some text snippets appear truncated
Some text snippets appear truncated
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across viewports with consistent styling
Layout adapts well across viewports with consistent styling
check
check
Mobile menu remains usable and clear
Mobile menu remains usable and clear
xmark
xmark
Some images may not scale optimally on small screens
Some images may not scale optimally on small screens
lightbulb
lightbulb
Optimize image sizes for faster loading on mobile
Optimize image sizes for faster loading on mobile
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across viewports with consistent styling
check
Mobile menu remains usable and clear
xmark
Some images may not scale optimally on small screens
lightbulb
Optimize image sizes for faster loading on mobile
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited application of proven persuasion techniques on page
Limited application of proven persuasion techniques on page
check
check
The call to action is visible and direct
The call to action is visible and direct
xmark
xmark
No scarcity or trust indicators present
No scarcity or trust indicators present
lightbulb
lightbulb
Incorporate testimonials or timer based offers
Incorporate testimonials or timer based offers
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited application of proven persuasion techniques on page
check
The call to action is visible and direct
xmark
No scarcity or trust indicators present
lightbulb
Incorporate testimonials or timer based offers
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique 3D typography and thematic visuals set brand apart
Unique 3D typography and thematic visuals set brand apart
check
check
Playful hero title reinforces identity
Playful hero title reinforces identity
xmark
xmark
Visual style may overshadow key details
Visual style may overshadow key details
lightbulb
lightbulb
Balance creative design with clearer content cues
Balance creative design with clearer content cues
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique 3D typography and thematic visuals set brand apart
check
Playful hero title reinforces identity
xmark
Visual style may overshadow key details
lightbulb
Balance creative design with clearer content cues
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content grouping reduces choice overload and aids scanning
Clear content grouping reduces choice overload and aids scanning
check
check
Sections use clear headings to frame content
Sections use clear headings to frame content
xmark
xmark
Multiple CTAs per section may distract users
Multiple CTAs per section may distract users
lightbulb
lightbulb
Simplify CTA options in each row for focus
Simplify CTA options in each row for focus
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content grouping reduces choice overload and aids scanning
check
Sections use clear headings to frame content
xmark
Multiple CTAs per section may distract users
lightbulb
Simplify CTA options in each row for focus
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Descriptive copy evokes the resort lifestyle and offerings
Descriptive copy evokes the resort lifestyle and offerings
check
check
Engaging and aspirational tone fits brand
Engaging and aspirational tone fits brand
xmark
xmark
Some paragraphs end abruptly and lack closure
Some paragraphs end abruptly and lack closure
lightbulb
lightbulb
Review and complete any truncated texts
Review and complete any truncated texts
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Descriptive copy evokes the resort lifestyle and offerings
check
Engaging and aspirational tone fits brand
xmark
Some paragraphs end abruptly and lack closure
lightbulb
Review and complete any truncated texts
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually appealing layout with elegant typography and imagery
Visually appealing layout with elegant typography and imagery
check
check
Hero and section visuals are highly engaging
Hero and section visuals are highly engaging
xmark
xmark
Minimalist menu may feel hidden to some users
Minimalist menu may feel hidden to some users
lightbulb
lightbulb
Consider adding subtle load animations for extra polish
Consider adding subtle load animations for extra polish
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visually appealing layout with elegant typography and imagery
check
Hero and section visuals are highly engaging
xmark
Minimalist menu may feel hidden to some users
lightbulb
Consider adding subtle load animations for extra polish
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add User Reviews
Add User Reviews
Add User Reviews
Integrate guest testimonials with star ratings to build social proof and trust
Integrate guest testimonials with star ratings to build social proof and trust
Important
Easy fix
Display Pricing Info
Display Pricing Info
Display Pricing Info
Show starting rates or price ranges on room cards to set clear expectations early
Show starting rates or price ranges on room cards to set clear expectations early
Suggestion
Moderate fix
Include Interactive Map
Include Interactive Map
Include Interactive Map
Add a map section showing property location and local attractions to aid planning
Add a map section showing property location and local attractions to aid planning
Suggestion
Easy fix
Implement Scarcity Tags
Implement Scarcity Tags
Implement Scarcity Tags
Use limited time offers or availability indicators on packages to boost urgency
Use limited time offers or availability indicators on packages to boost urgency
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025