Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
52
Website Rank
The Nemacolin homepage features immersive hero video, sections for accommodations, activities, dining, events, and footer with signup. Elegant visual design, curated imagery, seamless scroll navigation, but lengthy and may overwhelm users with options.
B
Conversion Qualification*
#
52
Website Rank
B
Conversion Qualification*
The Nemacolin homepage features immersive hero video, sections for accommodations, activities, dining, events, and footer with signup. Elegant visual design, curated imagery, seamless scroll navigation, but lengthy and may overwhelm users with options.
#
52
Website Rank
The Nemacolin homepage features immersive hero video, sections for accommodations, activities, dining, events, and footer with signup. Elegant visual design, curated imagery, seamless scroll navigation, but lengthy and may overwhelm users with options.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
CTAs are clear and stand out against backgrounds
CTAs are clear and stand out against backgrounds
CTAs are clear and stand out against backgrounds
circle-check
circle-check
High-resolution photography creates immersive feel
High-resolution photography creates immersive feel
High-resolution photography creates immersive feel
circle-check
circle-check
Consistent visual branding strengthens identity
Consistent visual branding strengthens identity
Consistent visual branding strengthens identity
circle-check
circle-check
Smooth scrolling encourages exploration
Smooth scrolling encourages exploration
Smooth scrolling encourages exploration
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible guest reviews or social proof elements
No visible guest reviews or social proof elements
No visible guest reviews or social proof elements
circle-exclamation
circle-exclamation
Pricing details and availability are not immediately clear
Pricing details and availability are not immediately clear
Pricing details and availability are not immediately clear
circle-exclamation
circle-exclamation
Lengthy page with many sections may overwhelm users
Lengthy page with many sections may overwhelm users
Lengthy page with many sections may overwhelm users
circle-exclamation
circle-exclamation
Accessibility features and alt text not apparent
Accessibility features and alt text not apparent
Accessibility features and alt text not apparent
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts across devices, with fluid grids and breakpoint adjustments
Responsive layout adapts across devices, with fluid grids and breakpoint adjustments
check
check
Hamburger menu on mobile hides navigation neatly
Hamburger menu on mobile hides navigation neatly
xmark
xmark
Some buttons appear cramped on smaller screens
Some buttons appear cramped on smaller screens
lightbulb
lightbulb
Ensure touch targets are large enough for mobile users
Ensure touch targets are large enough for mobile users
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts across devices, with fluid grids and breakpoint adjustments
check
Hamburger menu on mobile hides navigation neatly
xmark
Some buttons appear cramped on smaller screens
lightbulb
Ensure touch targets are large enough for mobile users
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong CTAs present but lacks scarcity tactics and social proof to boost urgency
Strong CTAs present but lacks scarcity tactics and social proof to boost urgency
check
check
‘Book Now’ button is prominently displayed
‘Book Now’ button is prominently displayed
xmark
xmark
Missing limited-time offers or countdowns to create urgency
Missing limited-time offers or countdowns to create urgency
lightbulb
lightbulb
Incorporate time-sensitive promotions to drive immediate bookings
Incorporate time-sensitive promotions to drive immediate bookings
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong CTAs present but lacks scarcity tactics and social proof to boost urgency
check
‘Book Now’ button is prominently displayed
xmark
Missing limited-time offers or countdowns to create urgency
lightbulb
Incorporate time-sensitive promotions to drive immediate bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique thematic headings differentiate sections, though layout patterns remain conventional
Unique thematic headings differentiate sections, though layout patterns remain conventional
check
check
Section titles add personality and brand character
Section titles add personality and brand character
xmark
xmark
Design templates repeat, reducing freshness over long scrolling
Design templates repeat, reducing freshness over long scrolling
lightbulb
lightbulb
Introduce varied layouts or interactive elements to sustain engagement
Introduce varied layouts or interactive elements to sustain engagement
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique thematic headings differentiate sections, though layout patterns remain conventional
check
Section titles add personality and brand character
xmark
Design templates repeat, reducing freshness over long scrolling
lightbulb
Introduce varied layouts or interactive elements to sustain engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Well-structured sections guide users, but the sheer number of options may cause choice overload
Well-structured sections guide users, but the sheer number of options may cause choice overload
check
check
Primary CTAs are positioned above the fold
Primary CTAs are positioned above the fold
xmark
xmark
Excessive section headings increase cognitive load
Excessive section headings increase cognitive load
lightbulb
lightbulb
Reduce and group options to streamline decision paths
Reduce and group options to streamline decision paths
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Well-structured sections guide users, but the sheer number of options may cause choice overload
check
Primary CTAs are positioned above the fold
xmark
Excessive section headings increase cognitive load
lightbulb
Reduce and group options to streamline decision paths
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Creative and engaging headlines set a tone, but some copy feels incomplete or truncated
Creative and engaging headlines set a tone, but some copy feels incomplete or truncated
check
check
Activity descriptions are vivid and enticing
Activity descriptions are vivid and enticing
xmark
xmark
Several paragraphs seem cut off mid-sentence
Several paragraphs seem cut off mid-sentence
lightbulb
lightbulb
Audit and finalize all copy to maintain consistency and clarity
Audit and finalize all copy to maintain consistency and clarity
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Creative and engaging headlines set a tone, but some copy feels incomplete or truncated
check
Activity descriptions are vivid and enticing
xmark
Several paragraphs seem cut off mid-sentence
lightbulb
Audit and finalize all copy to maintain consistency and clarity
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Overall elegant design with harmonious color palette and refined typography
Overall elegant design with harmonious color palette and refined typography
check
check
Imagery is stunning, complementing the brand’s luxury positioning
Imagery is stunning, complementing the brand’s luxury positioning
xmark
xmark
Some text overlays have low contrast, affecting readability
Some text overlays have low contrast, affecting readability
lightbulb
lightbulb
Increase text-background contrast to improve legibility
Increase text-background contrast to improve legibility
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Overall elegant design with harmonious color palette and refined typography
check
Imagery is stunning, complementing the brand’s luxury positioning
xmark
Some text overlays have low contrast, affecting readability
lightbulb
Increase text-background contrast to improve legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Urgency Messaging
Add Urgency Messaging
Add Urgency Messaging
Introduce limited-time offers or countdown timers to prompt quicker bookings and increase conversions.
Introduce limited-time offers or countdown timers to prompt quicker bookings and increase conversions.
Important
Moderate fix
Integrate Guest Reviews
Integrate Guest Reviews
Integrate Guest Reviews
Feature third-party ratings or testimonials to build trust and provide social proof.
Feature third-party ratings or testimonials to build trust and provide social proof.
Suggestion
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Adjust overlay colors and font weight to improve readability and accessibility compliance.
Adjust overlay colors and font weight to improve readability and accessibility compliance.
Suggestion
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Consolidate sections and simplify menu labels to reduce cognitive load and decision fatigue.
Consolidate sections and simplify menu labels to reduce cognitive load and decision fatigue.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025