Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

52

Website Rank

The Nemacolin homepage features immersive hero video, sections for accommodations, activities, dining, events, and footer with signup. Elegant visual design, curated imagery, seamless scroll navigation, but lengthy and may overwhelm users with options.

B

Conversion Qualification*

#

52

Website Rank

B

Conversion Qualification*

The Nemacolin homepage features immersive hero video, sections for accommodations, activities, dining, events, and footer with signup. Elegant visual design, curated imagery, seamless scroll navigation, but lengthy and may overwhelm users with options.

#

52

Website Rank

The Nemacolin homepage features immersive hero video, sections for accommodations, activities, dining, events, and footer with signup. Elegant visual design, curated imagery, seamless scroll navigation, but lengthy and may overwhelm users with options.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

CTAs are clear and stand out against backgrounds

CTAs are clear and stand out against backgrounds

CTAs are clear and stand out against backgrounds

circle-check

circle-check

High-resolution photography creates immersive feel

High-resolution photography creates immersive feel

High-resolution photography creates immersive feel

circle-check

circle-check

Consistent visual branding strengthens identity

Consistent visual branding strengthens identity

Consistent visual branding strengthens identity

circle-check

circle-check

Smooth scrolling encourages exploration

Smooth scrolling encourages exploration

Smooth scrolling encourages exploration

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No visible guest reviews or social proof elements

No visible guest reviews or social proof elements

No visible guest reviews or social proof elements

circle-exclamation

circle-exclamation

Pricing details and availability are not immediately clear

Pricing details and availability are not immediately clear

Pricing details and availability are not immediately clear

circle-exclamation

circle-exclamation

Lengthy page with many sections may overwhelm users

Lengthy page with many sections may overwhelm users

Lengthy page with many sections may overwhelm users

circle-exclamation

circle-exclamation

Accessibility features and alt text not apparent

Accessibility features and alt text not apparent

Accessibility features and alt text not apparent

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts across devices, with fluid grids and breakpoint adjustments

Responsive layout adapts across devices, with fluid grids and breakpoint adjustments

check

check

Hamburger menu on mobile hides navigation neatly

Hamburger menu on mobile hides navigation neatly

xmark

xmark

Some buttons appear cramped on smaller screens

Some buttons appear cramped on smaller screens

lightbulb

lightbulb

Ensure touch targets are large enough for mobile users

Ensure touch targets are large enough for mobile users

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts across devices, with fluid grids and breakpoint adjustments

check

Hamburger menu on mobile hides navigation neatly

xmark

Some buttons appear cramped on smaller screens

lightbulb

Ensure touch targets are large enough for mobile users

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong CTAs present but lacks scarcity tactics and social proof to boost urgency

Strong CTAs present but lacks scarcity tactics and social proof to boost urgency

check

check

‘Book Now’ button is prominently displayed

‘Book Now’ button is prominently displayed

xmark

xmark

Missing limited-time offers or countdowns to create urgency

Missing limited-time offers or countdowns to create urgency

lightbulb

lightbulb

Incorporate time-sensitive promotions to drive immediate bookings

Incorporate time-sensitive promotions to drive immediate bookings

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong CTAs present but lacks scarcity tactics and social proof to boost urgency

check

‘Book Now’ button is prominently displayed

xmark

Missing limited-time offers or countdowns to create urgency

lightbulb

Incorporate time-sensitive promotions to drive immediate bookings

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique thematic headings differentiate sections, though layout patterns remain conventional

Unique thematic headings differentiate sections, though layout patterns remain conventional

check

check

Section titles add personality and brand character

Section titles add personality and brand character

xmark

xmark

Design templates repeat, reducing freshness over long scrolling

Design templates repeat, reducing freshness over long scrolling

lightbulb

lightbulb

Introduce varied layouts or interactive elements to sustain engagement

Introduce varied layouts or interactive elements to sustain engagement

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique thematic headings differentiate sections, though layout patterns remain conventional

check

Section titles add personality and brand character

xmark

Design templates repeat, reducing freshness over long scrolling

lightbulb

Introduce varied layouts or interactive elements to sustain engagement

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Well-structured sections guide users, but the sheer number of options may cause choice overload

Well-structured sections guide users, but the sheer number of options may cause choice overload

check

check

Primary CTAs are positioned above the fold

Primary CTAs are positioned above the fold

xmark

xmark

Excessive section headings increase cognitive load

Excessive section headings increase cognitive load

lightbulb

lightbulb

Reduce and group options to streamline decision paths

Reduce and group options to streamline decision paths

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Well-structured sections guide users, but the sheer number of options may cause choice overload

check

Primary CTAs are positioned above the fold

xmark

Excessive section headings increase cognitive load

lightbulb

Reduce and group options to streamline decision paths

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Creative and engaging headlines set a tone, but some copy feels incomplete or truncated

Creative and engaging headlines set a tone, but some copy feels incomplete or truncated

check

check

Activity descriptions are vivid and enticing

Activity descriptions are vivid and enticing

xmark

xmark

Several paragraphs seem cut off mid-sentence

Several paragraphs seem cut off mid-sentence

lightbulb

lightbulb

Audit and finalize all copy to maintain consistency and clarity

Audit and finalize all copy to maintain consistency and clarity

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Creative and engaging headlines set a tone, but some copy feels incomplete or truncated

check

Activity descriptions are vivid and enticing

xmark

Several paragraphs seem cut off mid-sentence

lightbulb

Audit and finalize all copy to maintain consistency and clarity

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Overall elegant design with harmonious color palette and refined typography

Overall elegant design with harmonious color palette and refined typography

check

check

Imagery is stunning, complementing the brand’s luxury positioning

Imagery is stunning, complementing the brand’s luxury positioning

xmark

xmark

Some text overlays have low contrast, affecting readability

Some text overlays have low contrast, affecting readability

lightbulb

lightbulb

Increase text-background contrast to improve legibility

Increase text-background contrast to improve legibility

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Overall elegant design with harmonious color palette and refined typography

check

Imagery is stunning, complementing the brand’s luxury positioning

xmark

Some text overlays have low contrast, affecting readability

lightbulb

Increase text-background contrast to improve legibility

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Urgency Messaging

Add Urgency Messaging

Add Urgency Messaging

Introduce limited-time offers or countdown timers to prompt quicker bookings and increase conversions.

Introduce limited-time offers or countdown timers to prompt quicker bookings and increase conversions.

Important

Moderate fix

Integrate Guest Reviews

Integrate Guest Reviews

Integrate Guest Reviews

Feature third-party ratings or testimonials to build trust and provide social proof.

Feature third-party ratings or testimonials to build trust and provide social proof.

Suggestion

Easy fix

Enhance Text Contrast

Enhance Text Contrast

Enhance Text Contrast

Adjust overlay colors and font weight to improve readability and accessibility compliance.

Adjust overlay colors and font weight to improve readability and accessibility compliance.

Suggestion

Moderate fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Consolidate sections and simplify menu labels to reduce cognitive load and decision fatigue.

Consolidate sections and simplify menu labels to reduce cognitive load and decision fatigue.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025