Welcome,
Welcome,
NH Hotel Group
NH Hotel Group
NH Hotel Group
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
142
142
out of 183 websites
out of 183 websites
68.75
68.75
68.75
/100
/100
/100
You ranked
out of 183 websites
142
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Navigation collapses gracefully on smaller screens.
Navigation collapses gracefully on smaller screens.
Navigation collapses gracefully on smaller screens.
xmark
xmark
What you can improve
Mobile view still shows long unfilterable lists of links.
Mobile view still shows long unfilterable lists of links.
Mobile view still shows long unfilterable lists of links.
lightbulb
lightbulb
Quick insight
Implement collapsible or searchable destination lists on mobile.
Implement collapsible or searchable destination lists on mobile.
Implement collapsible or searchable destination lists on mobile.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
55
55
55
/100
/100
/100
check
check
What you nailed
Prominent best price guarantee encourages direct bookings.
Prominent best price guarantee encourages direct bookings.
Prominent best price guarantee encourages direct bookings.
xmark
xmark
What you can improve
Absence of scarcity cues reduces urgency to book.
Absence of scarcity cues reduces urgency to book.
Absence of scarcity cues reduces urgency to book.
lightbulb
lightbulb
Quick insight
Add limited-time offers and guest testimonials to boost conversions.
Add limited-time offers and guest testimonials to boost conversions.
Add limited-time offers and guest testimonials to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Calls to action are prominent and well-placed.
Calls to action are prominent and well-placed.
Calls to action are prominent and well-placed.
xmark
xmark
What you can improve
Too many navigation and link options increase decision complexity.
Too many navigation and link options increase decision complexity.
Too many navigation and link options increase decision complexity.
lightbulb
lightbulb
Quick insight
Simplify navigation by grouping or filtering destination links.
Simplify navigation by grouping or filtering destination links.
Simplify navigation by grouping or filtering destination links.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Headlines like Radiant summer dreams in Venice are evocative.
Headlines like Radiant summer dreams in Venice are evocative.
Headlines like Radiant summer dreams in Venice are evocative.
xmark
xmark
What you can improve
Inconsistent capitalization and varied CTA phrasing confuse users.
Inconsistent capitalization and varied CTA phrasing confuse users.
Inconsistent capitalization and varied CTA phrasing confuse users.
lightbulb
lightbulb
Quick insight
Standardize CTA wording for clarity and consistency.
Standardize CTA wording for clarity and consistency.
Standardize CTA wording for clarity and consistency.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Hero imagery and icons provide strong visual appeal.
Hero imagery and icons provide strong visual appeal.
Hero imagery and icons provide strong visual appeal.
xmark
xmark
What you can improve
Destination lists appear plain and text-heavy.
Destination lists appear plain and text-heavy.
Destination lists appear plain and text-heavy.
lightbulb
lightbulb
Quick insight
Introducing visual hierarchy in lists could improve scanability.
Introducing visual hierarchy in lists could improve scanability.
Introducing visual hierarchy in lists could improve scanability.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Grid layout effectively organizes content.
Grid layout effectively organizes content.
Grid layout effectively organizes content.
xmark
xmark
What you can improve
No distinctive interactive or creative features stand out.
No distinctive interactive or creative features stand out.
No distinctive interactive or creative features stand out.
lightbulb
lightbulb
Quick insight
Introduce unique interactive elements to reinforce brand identity.
Introduce unique interactive elements to reinforce brand identity.
Introduce unique interactive elements to reinforce brand identity.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Guest Reviews
Incorporate star ratings and testimonials near key offerings to build trust and social proof.
Important
Moderate fix
Filter Destination Lists
Implement filters or a search function for destination links to reduce choice overload.
Important
Moderate fix
Add Guest Reviews
Incorporate star ratings and testimonials near key offerings to build trust and social proof.
Important
Moderate fix
Filter Destination Lists
Implement filters or a search function for destination links to reduce choice overload.
Suggestion
Easy fix
Highlight Scarcity
Display limited-time deal badges or room availability notices to create urgency.
Suggestion
Easy fix
Optimize Cookie Banner
Switch to a less intrusive cookie banner to improve user experience and keep content accessible.
Suggestion
Easy fix
Highlight Scarcity
Display limited-time deal badges or room availability notices to create urgency.
Suggestion
Easy fix
Optimize Cookie Banner
Switch to a less intrusive cookie banner to improve user experience and keep content accessible.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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