Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
142
Website Rank
NH Hotel Group homepage features a summer hero, offerings grid, loyalty signup, destination lists, and booking widget in a clean blue design.
C
Conversion Qualification*
#
142
Website Rank
C
Conversion Qualification*
NH Hotel Group homepage features a summer hero, offerings grid, loyalty signup, destination lists, and booking widget in a clean blue design.
#
142
Website Rank
NH Hotel Group homepage features a summer hero, offerings grid, loyalty signup, destination lists, and booking widget in a clean blue design.
80
80
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Visually striking hero section captures attention.
Visually striking hero section captures attention.
Visually striking hero section captures attention.
circle-check
circle-check
Consistent branding palette enhances professionalism.
Consistent branding palette enhances professionalism.
Consistent branding palette enhances professionalism.
circle-check
circle-check
Clear promotion of loyalty program with a signup CTA.
Clear promotion of loyalty program with a signup CTA.
Clear promotion of loyalty program with a signup CTA.
circle-check
circle-check
Variety of offerings showcased in an eye-catching grid.
Variety of offerings showcased in an eye-catching grid.
Variety of offerings showcased in an eye-catching grid.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Long lists of destinations create choice overload.
Long lists of destinations create choice overload.
Long lists of destinations create choice overload.
circle-exclamation
circle-exclamation
Lacks social proof such as guest reviews or testimonials.
Lacks social proof such as guest reviews or testimonials.
Lacks social proof such as guest reviews or testimonials.
circle-exclamation
circle-exclamation
Minimal detailed content on room types and amenities.
Minimal detailed content on room types and amenities.
Minimal detailed content on room types and amenities.
circle-exclamation
circle-exclamation
Cookie consent modal is intrusive and blocks content.
Cookie consent modal is intrusive and blocks content.
Cookie consent modal is intrusive and blocks content.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to different screens but long link lists hamper mobile.
Layout adapts well to different screens but long link lists hamper mobile.
check
check
Navigation collapses gracefully on smaller screens.
Navigation collapses gracefully on smaller screens.
xmark
xmark
Mobile view still shows long unfilterable lists of links.
Mobile view still shows long unfilterable lists of links.
lightbulb
lightbulb
Implement collapsible or searchable destination lists on mobile.
Implement collapsible or searchable destination lists on mobile.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to different screens but long link lists hamper mobile.
check
Navigation collapses gracefully on smaller screens.
xmark
Mobile view still shows long unfilterable lists of links.
lightbulb
Implement collapsible or searchable destination lists on mobile.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Highlights loyalty and price guarantee but misses urgency and social proof.
Highlights loyalty and price guarantee but misses urgency and social proof.
check
check
Prominent best price guarantee encourages direct bookings.
Prominent best price guarantee encourages direct bookings.
xmark
xmark
Absence of scarcity cues reduces urgency to book.
Absence of scarcity cues reduces urgency to book.
lightbulb
lightbulb
Add limited-time offers and guest testimonials to boost conversions.
Add limited-time offers and guest testimonials to boost conversions.
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Highlights loyalty and price guarantee but misses urgency and social proof.
check
Prominent best price guarantee encourages direct bookings.
xmark
Absence of scarcity cues reduces urgency to book.
lightbulb
Add limited-time offers and guest testimonials to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses standard layouts; lacks unique interactive or creative elements.
Uses standard layouts; lacks unique interactive or creative elements.
check
check
Grid layout effectively organizes content.
Grid layout effectively organizes content.
xmark
xmark
No distinctive interactive or creative features stand out.
No distinctive interactive or creative features stand out.
lightbulb
lightbulb
Introduce unique interactive elements to reinforce brand identity.
Introduce unique interactive elements to reinforce brand identity.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses standard layouts; lacks unique interactive or creative elements.
check
Grid layout effectively organizes content.
xmark
No distinctive interactive or creative features stand out.
lightbulb
Introduce unique interactive elements to reinforce brand identity.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Familiar patterns and clear CTAs enhance usability but choice overload persists.
Familiar patterns and clear CTAs enhance usability but choice overload persists.
check
check
Calls to action are prominent and well-placed.
Calls to action are prominent and well-placed.
xmark
xmark
Too many navigation and link options increase decision complexity.
Too many navigation and link options increase decision complexity.
lightbulb
lightbulb
Simplify navigation by grouping or filtering destination links.
Simplify navigation by grouping or filtering destination links.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Familiar patterns and clear CTAs enhance usability but choice overload persists.
check
Calls to action are prominent and well-placed.
xmark
Too many navigation and link options increase decision complexity.
lightbulb
Simplify navigation by grouping or filtering destination links.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging, upbeat copy with inconsistent CTA styles and varied capitalization.
Engaging, upbeat copy with inconsistent CTA styles and varied capitalization.
check
check
Headlines like Radiant summer dreams in Venice are evocative.
Headlines like Radiant summer dreams in Venice are evocative.
xmark
xmark
Inconsistent capitalization and varied CTA phrasing confuse users.
Inconsistent capitalization and varied CTA phrasing confuse users.
lightbulb
lightbulb
Standardize CTA wording for clarity and consistency.
Standardize CTA wording for clarity and consistency.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging, upbeat copy with inconsistent CTA styles and varied capitalization.
check
Headlines like Radiant summer dreams in Venice are evocative.
xmark
Inconsistent capitalization and varied CTA phrasing confuse users.
lightbulb
Standardize CTA wording for clarity and consistency.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, professional design with blue palette and strong imagery.
Clean, professional design with blue palette and strong imagery.
check
check
Hero imagery and icons provide strong visual appeal.
Hero imagery and icons provide strong visual appeal.
xmark
xmark
Destination lists appear plain and text-heavy.
Destination lists appear plain and text-heavy.
lightbulb
lightbulb
Introducing visual hierarchy in lists could improve scanability.
Introducing visual hierarchy in lists could improve scanability.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean, professional design with blue palette and strong imagery.
check
Hero imagery and icons provide strong visual appeal.
xmark
Destination lists appear plain and text-heavy.
lightbulb
Introducing visual hierarchy in lists could improve scanability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Incorporate star ratings and testimonials near key offerings to build trust and social proof.
Incorporate star ratings and testimonials near key offerings to build trust and social proof.
Important
Moderate fix
Filter Destination Lists
Filter Destination Lists
Filter Destination Lists
Implement filters or a search function for destination links to reduce choice overload.
Implement filters or a search function for destination links to reduce choice overload.
Suggestion
Easy fix
Highlight Scarcity
Highlight Scarcity
Highlight Scarcity
Display limited-time deal badges or room availability notices to create urgency.
Display limited-time deal badges or room availability notices to create urgency.
Suggestion
Easy fix
Optimize Cookie Banner
Optimize Cookie Banner
Optimize Cookie Banner
Switch to a less intrusive cookie banner to improve user experience and keep content accessible.
Switch to a less intrusive cookie banner to improve user experience and keep content accessible.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025