Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

142

Website Rank

NH Hotel Group homepage features a summer hero, offerings grid, loyalty signup, destination lists, and booking widget in a clean blue design.

C

Conversion Qualification*

#

142

Website Rank

C

Conversion Qualification*

NH Hotel Group homepage features a summer hero, offerings grid, loyalty signup, destination lists, and booking widget in a clean blue design.

#

142

Website Rank

NH Hotel Group homepage features a summer hero, offerings grid, loyalty signup, destination lists, and booking widget in a clean blue design.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Visually striking hero section captures attention.

Visually striking hero section captures attention.

Visually striking hero section captures attention.

circle-check

circle-check

Consistent branding palette enhances professionalism.

Consistent branding palette enhances professionalism.

Consistent branding palette enhances professionalism.

circle-check

circle-check

Clear promotion of loyalty program with a signup CTA.

Clear promotion of loyalty program with a signup CTA.

Clear promotion of loyalty program with a signup CTA.

circle-check

circle-check

Variety of offerings showcased in an eye-catching grid.

Variety of offerings showcased in an eye-catching grid.

Variety of offerings showcased in an eye-catching grid.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Long lists of destinations create choice overload.

Long lists of destinations create choice overload.

Long lists of destinations create choice overload.

circle-exclamation

circle-exclamation

Lacks social proof such as guest reviews or testimonials.

Lacks social proof such as guest reviews or testimonials.

Lacks social proof such as guest reviews or testimonials.

circle-exclamation

circle-exclamation

Minimal detailed content on room types and amenities.

Minimal detailed content on room types and amenities.

Minimal detailed content on room types and amenities.

circle-exclamation

circle-exclamation

Cookie consent modal is intrusive and blocks content.

Cookie consent modal is intrusive and blocks content.

Cookie consent modal is intrusive and blocks content.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well to different screens but long link lists hamper mobile.

Layout adapts well to different screens but long link lists hamper mobile.

check

check

Navigation collapses gracefully on smaller screens.

Navigation collapses gracefully on smaller screens.

xmark

xmark

Mobile view still shows long unfilterable lists of links.

Mobile view still shows long unfilterable lists of links.

lightbulb

lightbulb

Implement collapsible or searchable destination lists on mobile.

Implement collapsible or searchable destination lists on mobile.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well to different screens but long link lists hamper mobile.

check

Navigation collapses gracefully on smaller screens.

xmark

Mobile view still shows long unfilterable lists of links.

lightbulb

Implement collapsible or searchable destination lists on mobile.

Needs work

Needs work

Check insights

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Highlights loyalty and price guarantee but misses urgency and social proof.

Highlights loyalty and price guarantee but misses urgency and social proof.

check

check

Prominent best price guarantee encourages direct bookings.

Prominent best price guarantee encourages direct bookings.

xmark

xmark

Absence of scarcity cues reduces urgency to book.

Absence of scarcity cues reduces urgency to book.

lightbulb

lightbulb

Add limited-time offers and guest testimonials to boost conversions.

Add limited-time offers and guest testimonials to boost conversions.

Needs work

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Highlights loyalty and price guarantee but misses urgency and social proof.

check

Prominent best price guarantee encourages direct bookings.

xmark

Absence of scarcity cues reduces urgency to book.

lightbulb

Add limited-time offers and guest testimonials to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Uses standard layouts; lacks unique interactive or creative elements.

Uses standard layouts; lacks unique interactive or creative elements.

check

check

Grid layout effectively organizes content.

Grid layout effectively organizes content.

xmark

xmark

No distinctive interactive or creative features stand out.

No distinctive interactive or creative features stand out.

lightbulb

lightbulb

Introduce unique interactive elements to reinforce brand identity.

Introduce unique interactive elements to reinforce brand identity.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Uses standard layouts; lacks unique interactive or creative elements.

check

Grid layout effectively organizes content.

xmark

No distinctive interactive or creative features stand out.

lightbulb

Introduce unique interactive elements to reinforce brand identity.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Familiar patterns and clear CTAs enhance usability but choice overload persists.

Familiar patterns and clear CTAs enhance usability but choice overload persists.

check

check

Calls to action are prominent and well-placed.

Calls to action are prominent and well-placed.

xmark

xmark

Too many navigation and link options increase decision complexity.

Too many navigation and link options increase decision complexity.

lightbulb

lightbulb

Simplify navigation by grouping or filtering destination links.

Simplify navigation by grouping or filtering destination links.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Familiar patterns and clear CTAs enhance usability but choice overload persists.

check

Calls to action are prominent and well-placed.

xmark

Too many navigation and link options increase decision complexity.

lightbulb

Simplify navigation by grouping or filtering destination links.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Engaging, upbeat copy with inconsistent CTA styles and varied capitalization.

Engaging, upbeat copy with inconsistent CTA styles and varied capitalization.

check

check

Headlines like Radiant summer dreams in Venice are evocative.

Headlines like Radiant summer dreams in Venice are evocative.

xmark

xmark

Inconsistent capitalization and varied CTA phrasing confuse users.

Inconsistent capitalization and varied CTA phrasing confuse users.

lightbulb

lightbulb

Standardize CTA wording for clarity and consistency.

Standardize CTA wording for clarity and consistency.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Engaging, upbeat copy with inconsistent CTA styles and varied capitalization.

check

Headlines like Radiant summer dreams in Venice are evocative.

xmark

Inconsistent capitalization and varied CTA phrasing confuse users.

lightbulb

Standardize CTA wording for clarity and consistency.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, professional design with blue palette and strong imagery.

Clean, professional design with blue palette and strong imagery.

check

check

Hero imagery and icons provide strong visual appeal.

Hero imagery and icons provide strong visual appeal.

xmark

xmark

Destination lists appear plain and text-heavy.

Destination lists appear plain and text-heavy.

lightbulb

lightbulb

Introducing visual hierarchy in lists could improve scanability.

Introducing visual hierarchy in lists could improve scanability.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Clean, professional design with blue palette and strong imagery.

check

Hero imagery and icons provide strong visual appeal.

xmark

Destination lists appear plain and text-heavy.

lightbulb

Introducing visual hierarchy in lists could improve scanability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Incorporate star ratings and testimonials near key offerings to build trust and social proof.

Incorporate star ratings and testimonials near key offerings to build trust and social proof.

Important

Moderate fix

Filter Destination Lists

Filter Destination Lists

Filter Destination Lists

Implement filters or a search function for destination links to reduce choice overload.

Implement filters or a search function for destination links to reduce choice overload.

Suggestion

Easy fix

Highlight Scarcity

Highlight Scarcity

Highlight Scarcity

Display limited-time deal badges or room availability notices to create urgency.

Display limited-time deal badges or room availability notices to create urgency.

Suggestion

Easy fix

Optimize Cookie Banner

Optimize Cookie Banner

Optimize Cookie Banner

Switch to a less intrusive cookie banner to improve user experience and keep content accessible.

Switch to a less intrusive cookie banner to improve user experience and keep content accessible.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025