Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
65
Website Rank
NH Hotels homepage features a hero slider showcasing vibrant summer imagery with clear perks icons and CTAs. Offer cards highlight rooms leisure extras and loyalty program. Dense destination links and search bar below. Cookie banner covers content
B
Conversion Qualification*
#
65
Website Rank
B
Conversion Qualification*
NH Hotels homepage features a hero slider showcasing vibrant summer imagery with clear perks icons and CTAs. Offer cards highlight rooms leisure extras and loyalty program. Dense destination links and search bar below. Cookie banner covers content
#
65
Website Rank
NH Hotels homepage features a hero slider showcasing vibrant summer imagery with clear perks icons and CTAs. Offer cards highlight rooms leisure extras and loyalty program. Dense destination links and search bar below. Cookie banner covers content
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery captures attention
Strong hero imagery captures attention
Strong hero imagery captures attention
circle-check
circle-check
Clear key perks icons under hero slide
Clear key perks icons under hero slide
Clear key perks icons under hero slide
circle-check
circle-check
Loyalty program callout is prominent and well explained
Loyalty program callout is prominent and well explained
Loyalty program callout is prominent and well explained
circle-check
circle-check
High variety of CTAs guiding diverse user goals
High variety of CTAs guiding diverse user goals
High variety of CTAs guiding diverse user goals
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Footer destination lists are overwhelming
Footer destination lists are overwhelming
Footer destination lists are overwhelming
circle-exclamation
circle-exclamation
Cookie overlay obstructs content on load
Cookie overlay obstructs content on load
Cookie overlay obstructs content on load
circle-exclamation
circle-exclamation
Lacks user reviews or social proof elements
Lacks user reviews or social proof elements
Lacks user reviews or social proof elements
circle-exclamation
circle-exclamation
Primary booking form hidden below the fold
Primary booking form hidden below the fold
Primary booking form hidden below the fold
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to mobile with visible search form at top
Layout adapts to mobile with visible search form at top
check
check
Navigation collapses to hamburger for small screens
Navigation collapses to hamburger for small screens
xmark
xmark
Some images crop awkwardly on narrow viewports
Some images crop awkwardly on narrow viewports
lightbulb
lightbulb
Optimize image aspect ratios for all breakpoints
Optimize image aspect ratios for all breakpoints
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to mobile with visible search form at top
check
Navigation collapses to hamburger for small screens
xmark
Some images crop awkwardly on narrow viewports
lightbulb
Optimize image aspect ratios for all breakpoints
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Use of incentives but missing scarcity and proof
Use of incentives but missing scarcity and proof
check
check
Price guarantee message reinforces trust
Price guarantee message reinforces trust
xmark
xmark
No countdown timers or limited availability cues
No countdown timers or limited availability cues
lightbulb
lightbulb
Add limited time deals or stock warnings to drive urgency
Add limited time deals or stock warnings to drive urgency
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Use of incentives but missing scarcity and proof
check
Price guarantee message reinforces trust
xmark
No countdown timers or limited availability cues
lightbulb
Add limited time deals or stock warnings to drive urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows industry conventions with subtle unique touches
Follows industry conventions with subtle unique touches
check
check
Hero typographic style feels fresh
Hero typographic style feels fresh
xmark
xmark
Layout is similar to many hotel sites
Layout is similar to many hotel sites
lightbulb
lightbulb
Introduce unique interactive element to stand out
Introduce unique interactive element to stand out
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows industry conventions with subtle unique touches
check
Hero typographic style feels fresh
xmark
Layout is similar to many hotel sites
lightbulb
Introduce unique interactive element to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Generous CTAs but information hierarchy could improve
Generous CTAs but information hierarchy could improve
check
check
Hero perks quickly convey benefits
Hero perks quickly convey benefits
xmark
xmark
Users must scroll past long link lists for booking
Users must scroll past long link lists for booking
lightbulb
lightbulb
Move booking form above fold for quicker access
Move booking form above fold for quicker access
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Generous CTAs but information hierarchy could improve
check
Hero perks quickly convey benefits
xmark
Users must scroll past long link lists for booking
lightbulb
Move booking form above fold for quicker access
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise CTAs and headlines but occasional jargon slips in
Concise CTAs and headlines but occasional jargon slips in
check
check
Radiant summer dreams in Venice' evokes emotion
Radiant summer dreams in Venice' evokes emotion
xmark
xmark
Terms like FastPass lack context for first timers
Terms like FastPass lack context for first timers
lightbulb
lightbulb
Add brief descriptors for branded features
Add brief descriptors for branded features
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise CTAs and headlines but occasional jargon slips in
check
Radiant summer dreams in Venice' evokes emotion
xmark
Terms like FastPass lack context for first timers
lightbulb
Add brief descriptors for branded features
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern layout with consistent brand colors
Clean modern layout with consistent brand colors
check
check
Use of blue and white maintains brand identity
Use of blue and white maintains brand identity
xmark
xmark
Destination link lists look visually cluttered
Destination link lists look visually cluttered
lightbulb
lightbulb
Consider reducing link density or grouping links visually
Consider reducing link density or grouping links visually
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean modern layout with consistent brand colors
check
Use of blue and white maintains brand identity
xmark
Destination link lists look visually cluttered
lightbulb
Consider reducing link density or grouping links visually
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Streamline Destination Links
Streamline Destination Links
Streamline Destination Links
Group or collapse extensive destination lists to avoid overwhelming users and improve scannability
Group or collapse extensive destination lists to avoid overwhelming users and improve scannability
Important
Moderate fix
Promote Scarcity
Promote Scarcity
Promote Scarcity
Introduce countdown timers or availability notices on special offers to create urgency
Introduce countdown timers or availability notices on special offers to create urgency
Suggestion
Easy fix
Optimize Cookie Banner
Optimize Cookie Banner
Optimize Cookie Banner
Reduce overlay size or delay appearance to avoid obstructing initial content view
Reduce overlay size or delay appearance to avoid obstructing initial content view
Suggestion
Moderate fix
Elevate Social Proof
Elevate Social Proof
Elevate Social Proof
Incorporate guest reviews or ratings near offers to build trust and guide booking decisions
Incorporate guest reviews or ratings near offers to build trust and guide booking decisions
RELATED RESOURCES
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UX/UI ANALYSIS
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RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025