Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
57
Website Rank
Homepage with hero slider, welcome copy, and sections for rooms, offers, food, weddings, events, gift vouchers, amenities, and local info on a polished, image-rich layout.
B
Conversion Qualification*
#
57
Website Rank
B
Conversion Qualification*
Homepage with hero slider, welcome copy, and sections for rooms, offers, food, weddings, events, gift vouchers, amenities, and local info on a polished, image-rich layout.
#
57
Website Rank
Homepage with hero slider, welcome copy, and sections for rooms, offers, food, weddings, events, gift vouchers, amenities, and local info on a polished, image-rich layout.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Elegant typography and cohesive color scheme
Elegant typography and cohesive color scheme
Elegant typography and cohesive color scheme
circle-check
circle-check
High-quality photography showcases property well
High-quality photography showcases property well
High-quality photography showcases property well
circle-check
circle-check
Clear hierarchical content organization into sections
Clear hierarchical content organization into sections
Clear hierarchical content organization into sections
circle-check
circle-check
Strong event promotion keeps site dynamic
Strong event promotion keeps site dynamic
Strong event promotion keeps site dynamic
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is cluttered with excessive links
Navigation menu is cluttered with excessive links
Navigation menu is cluttered with excessive links
circle-exclamation
circle-exclamation
Text-heavy blocks reduce scanability
Text-heavy blocks reduce scanability
Text-heavy blocks reduce scanability
circle-exclamation
circle-exclamation
Lack of prominent social proof on primary sections
Lack of prominent social proof on primary sections
Lack of prominent social proof on primary sections
circle-exclamation
circle-exclamation
CTA styles sometimes blend into background
CTA styles sometimes blend into background
CTA styles sometimes blend into background
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across breakpoints, but mobile menu feels lengthy.
Layout adapts across breakpoints, but mobile menu feels lengthy.
check
check
Images and grid reflow well on tablet and mobile.
Images and grid reflow well on tablet and mobile.
xmark
xmark
Mobile navigation stacks too many items, adding scroll.
Mobile navigation stacks too many items, adding scroll.
lightbulb
lightbulb
Implement accordion menus to condense mobile navigation.
Implement accordion menus to condense mobile navigation.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across breakpoints, but mobile menu feels lengthy.
check
Images and grid reflow well on tablet and mobile.
xmark
Mobile navigation stacks too many items, adding scroll.
lightbulb
Implement accordion menus to condense mobile navigation.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Events and gift vouchers sections use social proof moderately, but scarcity cues are minimal.
Events and gift vouchers sections use social proof moderately, but scarcity cues are minimal.
check
check
“Get your tickets before they sell out!” creates urgency.
“Get your tickets before they sell out!” creates urgency.
xmark
xmark
Limited differentiation via customer testimonials or ratings.
Limited differentiation via customer testimonials or ratings.
lightbulb
lightbulb
Add guest review stars near CTAs to boost social proof and trust.
Add guest review stars near CTAs to boost social proof and trust.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Events and gift vouchers sections use social proof moderately, but scarcity cues are minimal.
check
“Get your tickets before they sell out!” creates urgency.
xmark
Limited differentiation via customer testimonials or ratings.
lightbulb
Add guest review stars near CTAs to boost social proof and trust.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic luxury hotel layout with branded touches, but lacks novel interactive elements.
Classic luxury hotel layout with branded touches, but lacks novel interactive elements.
check
check
Event calendar integration adds unique engagement.
Event calendar integration adds unique engagement.
xmark
xmark
Page structure follows common hotel site templates.
Page structure follows common hotel site templates.
lightbulb
lightbulb
Incorporate interactive local maps to enhance uniqueness.
Incorporate interactive local maps to enhance uniqueness.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic luxury hotel layout with branded touches, but lacks novel interactive elements.
check
Event calendar integration adds unique engagement.
xmark
Page structure follows common hotel site templates.
lightbulb
Incorporate interactive local maps to enhance uniqueness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical section flow guides exploration but choice overload may hinder decision-making.
Logical section flow guides exploration but choice overload may hinder decision-making.
check
check
Sections are chunked clearly into rooms, events, and amenities.
Sections are chunked clearly into rooms, events, and amenities.
xmark
xmark
Main navigation presents too many options at once.
Main navigation presents too many options at once.
lightbulb
lightbulb
Simplify primary nav to top 5 key destinations to reduce Hick’s Law impact.
Simplify primary nav to top 5 key destinations to reduce Hick’s Law impact.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical section flow guides exploration but choice overload may hinder decision-making.
check
Sections are chunked clearly into rooms, events, and amenities.
xmark
Main navigation presents too many options at once.
lightbulb
Simplify primary nav to top 5 key destinations to reduce Hick’s Law impact.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is inviting and elegant, but inconsistent capitalization and occasional truncation hinder clarity.
Tone is inviting and elegant, but inconsistent capitalization and occasional truncation hinder clarity.
check
check
Headings like “WELCOME TO O.HENRY HOTEL” set a warm tone.
Headings like “WELCOME TO O.HENRY HOTEL” set a warm tone.
xmark
xmark
Sentence cuts off abruptly in welcome paragraph.
Sentence cuts off abruptly in welcome paragraph.
lightbulb
lightbulb
Proofread and standardize title case for consistency throughout.
Proofread and standardize title case for consistency throughout.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is inviting and elegant, but inconsistent capitalization and occasional truncation hinder clarity.
check
Headings like “WELCOME TO O.HENRY HOTEL” set a warm tone.
xmark
Sentence cuts off abruptly in welcome paragraph.
lightbulb
Proofread and standardize title case for consistency throughout.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Polished, upscale aesthetic with consistent brand assets, but dense text areas.
Polished, upscale aesthetic with consistent brand assets, but dense text areas.
check
check
Gold accents and serif fonts convey premium luxury.
Gold accents and serif fonts convey premium luxury.
xmark
xmark
Large text paragraphs without visual breaks feel overwhelming.
Large text paragraphs without visual breaks feel overwhelming.
lightbulb
lightbulb
Introduce more whitespace and subheadings to improve readability.
Introduce more whitespace and subheadings to improve readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Polished, upscale aesthetic with consistent brand assets, but dense text areas.
check
Gold accents and serif fonts convey premium luxury.
xmark
Large text paragraphs without visual breaks feel overwhelming.
lightbulb
Introduce more whitespace and subheadings to improve readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate and reorganize menu items into fewer categories and use dropdowns to reduce cognitive load.
Consolidate and reorganize menu items into fewer categories and use dropdowns to reduce cognitive load.
Suggestion
Easy fix
Enhance Readability
Enhance Readability
Enhance Readability
Increase whitespace, add subheadings and bullet points in text-heavy sections to improve content scanability.
Increase whitespace, add subheadings and bullet points in text-heavy sections to improve content scanability.
Important
Easy fix
Boost Social Proof
Boost Social Proof
Boost Social Proof
Integrate star ratings, guest testimonials, and TripAdvisor badges near key CTAs to strengthen trust signals.
Integrate star ratings, guest testimonials, and TripAdvisor badges near key CTAs to strengthen trust signals.
Suggestion
Moderate fix
Optimize Mobile Nav
Optimize Mobile Nav
Optimize Mobile Nav
Implement accordion or hamburger submenus and prioritize top pages to streamline mobile navigation experience.
Implement accordion or hamburger submenus and prioritize top pages to streamline mobile navigation experience.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025