Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

39

Website Rank

Homepage features a lakeside hero image, clear headline, CTAs, intro section, promo blocks, testimonial, and cookie banner with minimal booking details.

B

Conversion Qualification*

#

39

Website Rank

B

Conversion Qualification*

Homepage features a lakeside hero image, clear headline, CTAs, intro section, promo blocks, testimonial, and cookie banner with minimal booking details.

#

39

Website Rank

Homepage features a lakeside hero image, clear headline, CTAs, intro section, promo blocks, testimonial, and cookie banner with minimal booking details.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero image showcases scenic lakeside setting.

Strong hero image showcases scenic lakeside setting.

Strong hero image showcases scenic lakeside setting.

circle-check

circle-check

Clear primary CTA buttons above the fold.

Clear primary CTA buttons above the fold.

Clear primary CTA buttons above the fold.

circle-check

circle-check

Consistent color palette and typography enhance branding.

Consistent color palette and typography enhance branding.

Consistent color palette and typography enhance branding.

circle-check

circle-check

Concise intro copy with engaging headline and subheadline.

Concise intro copy with engaging headline and subheadline.

Concise intro copy with engaging headline and subheadline.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Minimal room or package details offered, lacks depth.

Minimal room or package details offered, lacks depth.

Minimal room or package details offered, lacks depth.

circle-exclamation

circle-exclamation

Single testimonial; social proof could be richer.

Single testimonial; social proof could be richer.

Single testimonial; social proof could be richer.

circle-exclamation

circle-exclamation

Cookie banner covers content, disrupts early engagement.

Cookie banner covers content, disrupts early engagement.

Cookie banner covers content, disrupts early engagement.

circle-exclamation

circle-exclamation

No visible pricing or rate information on the page.

No visible pricing or rate information on the page.

No visible pricing or rate information on the page.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Site adapts core layout for mobile, but overlays and spacing need refinement.

Site adapts core layout for mobile, but overlays and spacing need refinement.

check

check

Hamburger menu condenses navigation effectively on mobile.

Hamburger menu condenses navigation effectively on mobile.

xmark

xmark

Cookie consent overlay blocks key CTAs on small screens.

Cookie consent overlay blocks key CTAs on small screens.

lightbulb

lightbulb

Optimize consent UI to minimize content obstruction on mobile.

Optimize consent UI to minimize content obstruction on mobile.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Site adapts core layout for mobile, but overlays and spacing need refinement.

check

Hamburger menu condenses navigation effectively on mobile.

xmark

Cookie consent overlay blocks key CTAs on small screens.

lightbulb

Optimize consent UI to minimize content obstruction on mobile.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective social proof but lacking urgency and tangible offers.

Effective social proof but lacking urgency and tangible offers.

check

check

Testimonial adds credibility, reinforcing quality and service.

Testimonial adds credibility, reinforcing quality and service.

xmark

xmark

No limited-time offers or scarcity cues to drive immediate action.

No limited-time offers or scarcity cues to drive immediate action.

lightbulb

lightbulb

Implement limited-time package banners to increase urgency.

Implement limited-time package banners to increase urgency.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective social proof but lacking urgency and tangible offers.

check

Testimonial adds credibility, reinforcing quality and service.

xmark

No limited-time offers or scarcity cues to drive immediate action.

lightbulb

Implement limited-time package banners to increase urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design is safe and familiar with subtle unique blue blocks.

Design is safe and familiar with subtle unique blue blocks.

check

check

Colored blocks offer a modern twist on traditional hero sections.

Colored blocks offer a modern twist on traditional hero sections.

xmark

xmark

Overall structure mirrors many hotel sites and lacks standout features.

Overall structure mirrors many hotel sites and lacks standout features.

lightbulb

lightbulb

Experiment with interactive elements like video or 360° tours.

Experiment with interactive elements like video or 360° tours.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design is safe and familiar with subtle unique blue blocks.

check

Colored blocks offer a modern twist on traditional hero sections.

xmark

Overall structure mirrors many hotel sites and lacks standout features.

lightbulb

Experiment with interactive elements like video or 360° tours.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive hierarchy and chunked content, though key details are missing.

Intuitive hierarchy and chunked content, though key details are missing.

check

check

Clear section divisions guide users through property highlights.

Clear section divisions guide users through property highlights.

xmark

xmark

Lack of availability picker forces extra clicks to book.

Lack of availability picker forces extra clicks to book.

lightbulb

lightbulb

Introduce a date picker or booking widget above the fold.

Introduce a date picker or booking widget above the fold.

Good

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive hierarchy and chunked content, though key details are missing.

check

Clear section divisions guide users through property highlights.

xmark

Lack of availability picker forces extra clicks to book.

lightbulb

Introduce a date picker or booking widget above the fold.

Great

Great

Keep it up!

Keep it up!

UX Writing

82

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Crisp headlines and subheadings set tone; some content is generic.

Crisp headlines and subheadings set tone; some content is generic.

check

check

Headlines like Ultimate Lakeside Escape resonate with the target audience.

Headlines like Ultimate Lakeside Escape resonate with the target audience.

xmark

xmark

Button labels like See Oakwood Dining could be more action-oriented.

Button labels like See Oakwood Dining could be more action-oriented.

lightbulb

lightbulb

Refine CTAs with benefit-driven verbs like Dine Lakeside Today.

Refine CTAs with benefit-driven verbs like Dine Lakeside Today.

Great

Keep it up!

UX Writing

82

/100

Words shape action, and copy can make or break momentum.

UX Writing

Crisp headlines and subheadings set tone; some content is generic.

check

Headlines like Ultimate Lakeside Escape resonate with the target audience.

xmark

Button labels like See Oakwood Dining could be more action-oriented.

lightbulb

Refine CTAs with benefit-driven verbs like Dine Lakeside Today.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Cohesive, clean layout with strong imagery, but visual variety is limited.

Cohesive, clean layout with strong imagery, but visual variety is limited.

check

check

Hero image and color blocks create professional visual hierarchy.

Hero image and color blocks create professional visual hierarchy.

xmark

xmark

Promo blocks feel sparse and lack supporting images or context.

Promo blocks feel sparse and lack supporting images or context.

lightbulb

lightbulb

Consider adding thumbnail images or patterns to diversify visuals.

Consider adding thumbnail images or patterns to diversify visuals.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Cohesive, clean layout with strong imagery, but visual variety is limited.

check

Hero image and color blocks create professional visual hierarchy.

xmark

Promo blocks feel sparse and lack supporting images or context.

lightbulb

Consider adding thumbnail images or patterns to diversify visuals.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Inline Booking Widget

Add Inline Booking Widget

Add Inline Booking Widget

Embed a simple date and guest picker above the fold next to the hero CTAs to reduce clicks and streamline booking.

Embed a simple date and guest picker above the fold next to the hero CTAs to reduce clicks and streamline booking.

Suggestion

Easy fix

Expand Social Proof Elements

Expand Social Proof Elements

Expand Social Proof Elements

Showcase multiple guest reviews with star ratings and photos in a rotating carousel to build trust and credibility.

Showcase multiple guest reviews with star ratings and photos in a rotating carousel to build trust and credibility.

Important

Easy fix

Minimize Cookie Banner Impact

Minimize Cookie Banner Impact

Minimize Cookie Banner Impact

Adjust positioning or styling of the consent banner to avoid covering key CTAs on mobile and improve early engagement.

Adjust positioning or styling of the consent banner to avoid covering key CTAs on mobile and improve early engagement.

Suggestion

Moderate fix

Display Scarcity-Based Offers

Display Scarcity-Based Offers

Display Scarcity-Based Offers

Add time-limited packages or room count alerts (e.g. 'Only 2 rooms left') to evoke urgency and encourage faster booking decisions.

Add time-limited packages or room count alerts (e.g. 'Only 2 rooms left') to evoke urgency and encourage faster booking decisions.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025