Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
129
Website Rank
A lakeside resort site with strong visuals and clear navigation but limited booking details and lacking room info
B
Conversion Qualification*
#
129
Website Rank
B
Conversion Qualification*
A lakeside resort site with strong visuals and clear navigation but limited booking details and lacking room info
#
129
Website Rank
A lakeside resort site with strong visuals and clear navigation but limited booking details and lacking room info
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image conveys tranquil lakeside atmosphere
Hero image conveys tranquil lakeside atmosphere
Hero image conveys tranquil lakeside atmosphere
circle-check
circle-check
Bold CTAs are clear and well spaced
Bold CTAs are clear and well spaced
Bold CTAs are clear and well spaced
circle-check
circle-check
Sections are well chunked and easy to scan
Sections are well chunked and easy to scan
Sections are well chunked and easy to scan
circle-check
circle-check
Clean modern typography enhances readability
Clean modern typography enhances readability
Clean modern typography enhances readability
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking widget above fold
No direct booking widget above fold
No direct booking widget above fold
circle-exclamation
circle-exclamation
Room details and rates missing on landing page
Room details and rates missing on landing page
Room details and rates missing on landing page
circle-exclamation
circle-exclamation
Cookie overlay obscures content on load
Cookie overlay obscures content on load
Cookie overlay obscures content on load
circle-exclamation
circle-exclamation
Spelling error in Accomodations CTA copy
Spelling error in Accomodations CTA copy
Spelling error in Accomodations CTA copy
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but cookie modal and menu compete on mobile view
Layout adapts but cookie modal and menu compete on mobile view
check
check
Burger menu is intuitive for small screens
Burger menu is intuitive for small screens
xmark
xmark
Cookie panel covers key CTAs on load
Cookie panel covers key CTAs on load
lightbulb
lightbulb
Delay or shrink cookie consent overlay on mobile
Delay or shrink cookie consent overlay on mobile
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but cookie modal and menu compete on mobile view
check
Burger menu is intuitive for small screens
xmark
Cookie panel covers key CTAs on load
lightbulb
Delay or shrink cookie consent overlay on mobile
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity and social proof reduces conversion potency
Limited scarcity and social proof reduces conversion potency
check
check
Testimonial adds trust element
Testimonial adds trust element
xmark
xmark
No urgency or limited time offers
No urgency or limited time offers
lightbulb
lightbulb
Add scarcity messages to drive bookings
Add scarcity messages to drive bookings
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity and social proof reduces conversion potency
check
Testimonial adds trust element
xmark
No urgency or limited time offers
lightbulb
Add scarcity messages to drive bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses conventional hospitality layout with minor creative blocks
Uses conventional hospitality layout with minor creative blocks
check
check
Feature blocks add visual variety
Feature blocks add visual variety
xmark
xmark
Layout feels predictable and overused
Layout feels predictable and overused
lightbulb
lightbulb
Introduce unique island sections or animations
Introduce unique island sections or animations
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses conventional hospitality layout with minor creative blocks
check
Feature blocks add visual variety
xmark
Layout feels predictable and overused
lightbulb
Introduce unique island sections or animations
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and CTAs are clear but lack booking interaction elements
Navigation and CTAs are clear but lack booking interaction elements
check
check
Primary Book Now button is prominent
Primary Book Now button is prominent
xmark
xmark
Absence of date selector forces extra clicks
Absence of date selector forces extra clicks
lightbulb
lightbulb
Embed date picker to streamline booking
Embed date picker to streamline booking
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and CTAs are clear but lack booking interaction elements
check
Primary Book Now button is prominent
xmark
Absence of date selector forces extra clicks
lightbulb
Embed date picker to streamline booking
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and evocative but occasional typo undermines polish
Copy is concise and evocative but occasional typo undermines polish
check
check
Headings convey resort value propositions effectively
Headings convey resort value propositions effectively
xmark
xmark
Accomodations spelling error reduces credibility
Accomodations spelling error reduces credibility
lightbulb
lightbulb
Proofread and correct CTA copy errors
Proofread and correct CTA copy errors
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and evocative but occasional typo undermines polish
check
Headings convey resort value propositions effectively
xmark
Accomodations spelling error reduces credibility
lightbulb
Proofread and correct CTA copy errors
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern design with strong imagery and ample whitespace
Clean modern design with strong imagery and ample whitespace
check
check
Hero video background adds premium feel
Hero video background adds premium feel
xmark
xmark
Blue feature blocks feel detached from main flow
Blue feature blocks feel detached from main flow
lightbulb
lightbulb
Integrate feature blocks with main content for cohesion
Integrate feature blocks with main content for cohesion
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean modern design with strong imagery and ample whitespace
check
Hero video background adds premium feel
xmark
Blue feature blocks feel detached from main flow
lightbulb
Integrate feature blocks with main content for cohesion
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Embed Booking Widget
Embed Booking Widget
Embed Booking Widget
Add a date and resort picker above the fold for direct booking flow
Add a date and resort picker above the fold for direct booking flow
Important
Easy fix
Introduce Scarcity Banners
Introduce Scarcity Banners
Introduce Scarcity Banners
Display limited availability or seasonal offers to create urgency
Display limited availability or seasonal offers to create urgency
Suggestion
Easy fix
Correct CTA Typo
Correct CTA Typo
Correct CTA Typo
Fix the spelling of Accomodations to Accommodations in CTA text
Fix the spelling of Accomodations to Accommodations in CTA text
Suggestion
Moderate fix
Show Room Previews
Show Room Previews
Show Room Previews
Add thumbnails and brief details of room types to inform users
Add thumbnails and brief details of room types to inform users
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025