Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
39
Website Rank
Homepage features a lakeside hero image, clear headline, CTAs, intro section, promo blocks, testimonial, and cookie banner with minimal booking details.
B
Conversion Qualification*
#
39
Website Rank
B
Conversion Qualification*
Homepage features a lakeside hero image, clear headline, CTAs, intro section, promo blocks, testimonial, and cookie banner with minimal booking details.
#
39
Website Rank
Homepage features a lakeside hero image, clear headline, CTAs, intro section, promo blocks, testimonial, and cookie banner with minimal booking details.
75
75
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
82
82
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero image showcases scenic lakeside setting.
Strong hero image showcases scenic lakeside setting.
Strong hero image showcases scenic lakeside setting.
circle-check
circle-check
Clear primary CTA buttons above the fold.
Clear primary CTA buttons above the fold.
Clear primary CTA buttons above the fold.
circle-check
circle-check
Consistent color palette and typography enhance branding.
Consistent color palette and typography enhance branding.
Consistent color palette and typography enhance branding.
circle-check
circle-check
Concise intro copy with engaging headline and subheadline.
Concise intro copy with engaging headline and subheadline.
Concise intro copy with engaging headline and subheadline.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Minimal room or package details offered, lacks depth.
Minimal room or package details offered, lacks depth.
Minimal room or package details offered, lacks depth.
circle-exclamation
circle-exclamation
Single testimonial; social proof could be richer.
Single testimonial; social proof could be richer.
Single testimonial; social proof could be richer.
circle-exclamation
circle-exclamation
Cookie banner covers content, disrupts early engagement.
Cookie banner covers content, disrupts early engagement.
Cookie banner covers content, disrupts early engagement.
circle-exclamation
circle-exclamation
No visible pricing or rate information on the page.
No visible pricing or rate information on the page.
No visible pricing or rate information on the page.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts core layout for mobile, but overlays and spacing need refinement.
Site adapts core layout for mobile, but overlays and spacing need refinement.
check
check
Hamburger menu condenses navigation effectively on mobile.
Hamburger menu condenses navigation effectively on mobile.
xmark
xmark
Cookie consent overlay blocks key CTAs on small screens.
Cookie consent overlay blocks key CTAs on small screens.
lightbulb
lightbulb
Optimize consent UI to minimize content obstruction on mobile.
Optimize consent UI to minimize content obstruction on mobile.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts core layout for mobile, but overlays and spacing need refinement.
check
Hamburger menu condenses navigation effectively on mobile.
xmark
Cookie consent overlay blocks key CTAs on small screens.
lightbulb
Optimize consent UI to minimize content obstruction on mobile.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective social proof but lacking urgency and tangible offers.
Effective social proof but lacking urgency and tangible offers.
check
check
Testimonial adds credibility, reinforcing quality and service.
Testimonial adds credibility, reinforcing quality and service.
xmark
xmark
No limited-time offers or scarcity cues to drive immediate action.
No limited-time offers or scarcity cues to drive immediate action.
lightbulb
lightbulb
Implement limited-time package banners to increase urgency.
Implement limited-time package banners to increase urgency.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective social proof but lacking urgency and tangible offers.
check
Testimonial adds credibility, reinforcing quality and service.
xmark
No limited-time offers or scarcity cues to drive immediate action.
lightbulb
Implement limited-time package banners to increase urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design is safe and familiar with subtle unique blue blocks.
Design is safe and familiar with subtle unique blue blocks.
check
check
Colored blocks offer a modern twist on traditional hero sections.
Colored blocks offer a modern twist on traditional hero sections.
xmark
xmark
Overall structure mirrors many hotel sites and lacks standout features.
Overall structure mirrors many hotel sites and lacks standout features.
lightbulb
lightbulb
Experiment with interactive elements like video or 360° tours.
Experiment with interactive elements like video or 360° tours.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design is safe and familiar with subtle unique blue blocks.
check
Colored blocks offer a modern twist on traditional hero sections.
xmark
Overall structure mirrors many hotel sites and lacks standout features.
lightbulb
Experiment with interactive elements like video or 360° tours.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive hierarchy and chunked content, though key details are missing.
Intuitive hierarchy and chunked content, though key details are missing.
check
check
Clear section divisions guide users through property highlights.
Clear section divisions guide users through property highlights.
xmark
xmark
Lack of availability picker forces extra clicks to book.
Lack of availability picker forces extra clicks to book.
lightbulb
lightbulb
Introduce a date picker or booking widget above the fold.
Introduce a date picker or booking widget above the fold.
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive hierarchy and chunked content, though key details are missing.
check
Clear section divisions guide users through property highlights.
xmark
Lack of availability picker forces extra clicks to book.
lightbulb
Introduce a date picker or booking widget above the fold.
Great
Great
Keep it up!
Keep it up!
UX Writing
82
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Crisp headlines and subheadings set tone; some content is generic.
Crisp headlines and subheadings set tone; some content is generic.
check
check
Headlines like Ultimate Lakeside Escape resonate with the target audience.
Headlines like Ultimate Lakeside Escape resonate with the target audience.
xmark
xmark
Button labels like See Oakwood Dining could be more action-oriented.
Button labels like See Oakwood Dining could be more action-oriented.
lightbulb
lightbulb
Refine CTAs with benefit-driven verbs like Dine Lakeside Today.
Refine CTAs with benefit-driven verbs like Dine Lakeside Today.
Great
Keep it up!
UX Writing
82
/100
Words shape action, and copy can make or break momentum.
UX Writing
Crisp headlines and subheadings set tone; some content is generic.
check
Headlines like Ultimate Lakeside Escape resonate with the target audience.
xmark
Button labels like See Oakwood Dining could be more action-oriented.
lightbulb
Refine CTAs with benefit-driven verbs like Dine Lakeside Today.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive, clean layout with strong imagery, but visual variety is limited.
Cohesive, clean layout with strong imagery, but visual variety is limited.
check
check
Hero image and color blocks create professional visual hierarchy.
Hero image and color blocks create professional visual hierarchy.
xmark
xmark
Promo blocks feel sparse and lack supporting images or context.
Promo blocks feel sparse and lack supporting images or context.
lightbulb
lightbulb
Consider adding thumbnail images or patterns to diversify visuals.
Consider adding thumbnail images or patterns to diversify visuals.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Cohesive, clean layout with strong imagery, but visual variety is limited.
check
Hero image and color blocks create professional visual hierarchy.
xmark
Promo blocks feel sparse and lack supporting images or context.
lightbulb
Consider adding thumbnail images or patterns to diversify visuals.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Inline Booking Widget
Add Inline Booking Widget
Add Inline Booking Widget
Embed a simple date and guest picker above the fold next to the hero CTAs to reduce clicks and streamline booking.
Embed a simple date and guest picker above the fold next to the hero CTAs to reduce clicks and streamline booking.
Suggestion
Easy fix
Expand Social Proof Elements
Expand Social Proof Elements
Expand Social Proof Elements
Showcase multiple guest reviews with star ratings and photos in a rotating carousel to build trust and credibility.
Showcase multiple guest reviews with star ratings and photos in a rotating carousel to build trust and credibility.
Important
Easy fix
Minimize Cookie Banner Impact
Minimize Cookie Banner Impact
Minimize Cookie Banner Impact
Adjust positioning or styling of the consent banner to avoid covering key CTAs on mobile and improve early engagement.
Adjust positioning or styling of the consent banner to avoid covering key CTAs on mobile and improve early engagement.
Suggestion
Moderate fix
Display Scarcity-Based Offers
Display Scarcity-Based Offers
Display Scarcity-Based Offers
Add time-limited packages or room count alerts (e.g. 'Only 2 rooms left') to evoke urgency and encourage faster booking decisions.
Add time-limited packages or room count alerts (e.g. 'Only 2 rooms left') to evoke urgency and encourage faster booking decisions.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025