Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
102
Website Rank
Oglebay Park Resort offers immersive experiences in nature, dining, and relaxation with clear CTAs and rich visuals guiding guests through stays, events, and amenities.
C+
Conversion Qualification*
#
102
Website Rank
C+
Conversion Qualification*
Oglebay Park Resort offers immersive experiences in nature, dining, and relaxation with clear CTAs and rich visuals guiding guests through stays, events, and amenities.
#
102
Website Rank
Oglebay Park Resort offers immersive experiences in nature, dining, and relaxation with clear CTAs and rich visuals guiding guests through stays, events, and amenities.
78
78
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
72
72
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Compelling hero imagery grabs attention immediately.
Compelling hero imagery grabs attention immediately.
Compelling hero imagery grabs attention immediately.
circle-check
circle-check
Primary CTAs are prominent and action-oriented.
Primary CTAs are prominent and action-oriented.
Primary CTAs are prominent and action-oriented.
circle-check
circle-check
Consistent color palette reinforces brand identity.
Consistent color palette reinforces brand identity.
Consistent color palette reinforces brand identity.
circle-check
circle-check
High-quality photos showcase key experiences.
High-quality photos showcase key experiences.
High-quality photos showcase key experiences.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu contains too many links and options.
Navigation menu contains too many links and options.
Navigation menu contains too many links and options.
circle-exclamation
circle-exclamation
Long text blocks can overwhelm the reader.
Long text blocks can overwhelm the reader.
Long text blocks can overwhelm the reader.
circle-exclamation
circle-exclamation
Overlay text sometimes lacks sufficient contrast.
Overlay text sometimes lacks sufficient contrast.
Overlay text sometimes lacks sufficient contrast.
circle-exclamation
circle-exclamation
Lack of urgency messaging may reduce bookings.
Lack of urgency messaging may reduce bookings.
Lack of urgency messaging may reduce bookings.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
78
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout preserves branding but some sections feel crowded.
Mobile layout preserves branding but some sections feel crowded.
check
check
Buttons are large enough for touch targets on mobile.
Buttons are large enough for touch targets on mobile.
xmark
xmark
Carousels and lists require excessive horizontal scrolling.
Carousels and lists require excessive horizontal scrolling.
lightbulb
lightbulb
Introduce collapsible sections to reduce scrolling.
Introduce collapsible sections to reduce scrolling.
Good
Solid start
mobile
Responsive Design
78
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout preserves branding but some sections feel crowded.
check
Buttons are large enough for touch targets on mobile.
xmark
Carousels and lists require excessive horizontal scrolling.
lightbulb
Introduce collapsible sections to reduce scrolling.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Benefits and features are well stated, but urgency and scarcity are missing.
Benefits and features are well stated, but urgency and scarcity are missing.
check
check
Showcases unique AZA-accredited zoo effectively.
Showcases unique AZA-accredited zoo effectively.
xmark
xmark
No time-limited offers or scarcity cues present.
No time-limited offers or scarcity cues present.
lightbulb
lightbulb
Add limited-time deals or countdown timers to boost conversions.
Add limited-time deals or countdown timers to boost conversions.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Benefits and features are well stated, but urgency and scarcity are missing.
check
Showcases unique AZA-accredited zoo effectively.
xmark
No time-limited offers or scarcity cues present.
lightbulb
Add limited-time deals or countdown timers to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique experiences are highlighted, but layout feels conventional.
Unique experiences are highlighted, but layout feels conventional.
check
check
Event sections showcase creative offerings.
Event sections showcase creative offerings.
xmark
xmark
Page structure mirrors typical resort templates.
Page structure mirrors typical resort templates.
lightbulb
lightbulb
Consider interactive maps or quizzes for uniqueness.
Consider interactive maps or quizzes for uniqueness.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique experiences are highlighted, but layout feels conventional.
check
Event sections showcase creative offerings.
xmark
Page structure mirrors typical resort templates.
lightbulb
Consider interactive maps or quizzes for uniqueness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
72
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs guide users, but navigation overload may cause decision fatigue.
Clear CTAs guide users, but navigation overload may cause decision fatigue.
check
check
Primary booking CTA stands out above the fold.
Primary booking CTA stands out above the fold.
xmark
xmark
Menu offers too many choices, complicating decision.
Menu offers too many choices, complicating decision.
lightbulb
lightbulb
Streamline top-level navigation to essential items.
Streamline top-level navigation to essential items.
Good
Solid start
browser
User Experience (UX)
72
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs guide users, but navigation overload may cause decision fatigue.
check
Primary booking CTA stands out above the fold.
xmark
Menu offers too many choices, complicating decision.
lightbulb
Streamline top-level navigation to essential items.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging tone reflects the resort’s spirit, but copy length varies.
Engaging tone reflects the resort’s spirit, but copy length varies.
check
check
Headlines are clear and invite exploration.
Headlines are clear and invite exploration.
xmark
xmark
Paragraphs are sometimes too verbose and truncated.
Paragraphs are sometimes too verbose and truncated.
lightbulb
lightbulb
Shorten and structure text for scannability.
Shorten and structure text for scannability.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging tone reflects the resort’s spirit, but copy length varies.
check
Headlines are clear and invite exploration.
xmark
Paragraphs are sometimes too verbose and truncated.
lightbulb
Shorten and structure text for scannability.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong visual appeal with high-res imagery and cohesive color scheme.
Strong visual appeal with high-res imagery and cohesive color scheme.
check
check
Hero section imagery creates an immersive introduction.
Hero section imagery creates an immersive introduction.
xmark
xmark
Overlay text on images lacks contrast in places.
Overlay text on images lacks contrast in places.
lightbulb
lightbulb
Increase text-background contrast to improve readability.
Increase text-background contrast to improve readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Strong visual appeal with high-res imagery and cohesive color scheme.
check
Hero section imagery creates an immersive introduction.
xmark
Overlay text on images lacks contrast in places.
lightbulb
Increase text-background contrast to improve readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate menu items into fewer categories to reduce user overwhelm and improve decision making.
Consolidate menu items into fewer categories to reduce user overwhelm and improve decision making.
Important
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Introduce countdown clocks for special offers or events to create urgency and drive bookings.
Introduce countdown clocks for special offers or events to create urgency and drive bookings.
Suggestion
Easy fix
Optimize Text Length
Optimize Text Length
Optimize Text Length
Shorten paragraphs and use bullet points to improve readability and scannability.
Shorten paragraphs and use bullet points to improve readability and scannability.
Suggestion
Easy fix
Enhance Overlay Contrast
Enhance Overlay Contrast
Enhance Overlay Contrast
Adjust text and background contrast in hero and sections to ensure accessibility and legibility.
Adjust text and background contrast in hero and sections to ensure accessibility and legibility.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025