Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

102

Website Rank

Oglebay Park Resort offers immersive experiences in nature, dining, and relaxation with clear CTAs and rich visuals guiding guests through stays, events, and amenities.

C+

Conversion Qualification*

#

102

Website Rank

C+

Conversion Qualification*

Oglebay Park Resort offers immersive experiences in nature, dining, and relaxation with clear CTAs and rich visuals guiding guests through stays, events, and amenities.

#

102

Website Rank

Oglebay Park Resort offers immersive experiences in nature, dining, and relaxation with clear CTAs and rich visuals guiding guests through stays, events, and amenities.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Compelling hero imagery grabs attention immediately.

Compelling hero imagery grabs attention immediately.

Compelling hero imagery grabs attention immediately.

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circle-check

Primary CTAs are prominent and action-oriented.

Primary CTAs are prominent and action-oriented.

Primary CTAs are prominent and action-oriented.

circle-check

circle-check

Consistent color palette reinforces brand identity.

Consistent color palette reinforces brand identity.

Consistent color palette reinforces brand identity.

circle-check

circle-check

High-quality photos showcase key experiences.

High-quality photos showcase key experiences.

High-quality photos showcase key experiences.

Things to improve

Things to improve

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circle-exclamation

Navigation menu contains too many links and options.

Navigation menu contains too many links and options.

Navigation menu contains too many links and options.

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circle-exclamation

Long text blocks can overwhelm the reader.

Long text blocks can overwhelm the reader.

Long text blocks can overwhelm the reader.

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circle-exclamation

Overlay text sometimes lacks sufficient contrast.

Overlay text sometimes lacks sufficient contrast.

Overlay text sometimes lacks sufficient contrast.

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circle-exclamation

Lack of urgency messaging may reduce bookings.

Lack of urgency messaging may reduce bookings.

Lack of urgency messaging may reduce bookings.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

78

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout preserves branding but some sections feel crowded.

Mobile layout preserves branding but some sections feel crowded.

check

check

Buttons are large enough for touch targets on mobile.

Buttons are large enough for touch targets on mobile.

xmark

xmark

Carousels and lists require excessive horizontal scrolling.

Carousels and lists require excessive horizontal scrolling.

lightbulb

lightbulb

Introduce collapsible sections to reduce scrolling.

Introduce collapsible sections to reduce scrolling.

Good

Solid start

mobile

Responsive Design

78

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout preserves branding but some sections feel crowded.

check

Buttons are large enough for touch targets on mobile.

xmark

Carousels and lists require excessive horizontal scrolling.

lightbulb

Introduce collapsible sections to reduce scrolling.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Benefits and features are well stated, but urgency and scarcity are missing.

Benefits and features are well stated, but urgency and scarcity are missing.

check

check

Showcases unique AZA-accredited zoo effectively.

Showcases unique AZA-accredited zoo effectively.

xmark

xmark

No time-limited offers or scarcity cues present.

No time-limited offers or scarcity cues present.

lightbulb

lightbulb

Add limited-time deals or countdown timers to boost conversions.

Add limited-time deals or countdown timers to boost conversions.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Benefits and features are well stated, but urgency and scarcity are missing.

check

Showcases unique AZA-accredited zoo effectively.

xmark

No time-limited offers or scarcity cues present.

lightbulb

Add limited-time deals or countdown timers to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique experiences are highlighted, but layout feels conventional.

Unique experiences are highlighted, but layout feels conventional.

check

check

Event sections showcase creative offerings.

Event sections showcase creative offerings.

xmark

xmark

Page structure mirrors typical resort templates.

Page structure mirrors typical resort templates.

lightbulb

lightbulb

Consider interactive maps or quizzes for uniqueness.

Consider interactive maps or quizzes for uniqueness.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique experiences are highlighted, but layout feels conventional.

check

Event sections showcase creative offerings.

xmark

Page structure mirrors typical resort templates.

lightbulb

Consider interactive maps or quizzes for uniqueness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

72

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear CTAs guide users, but navigation overload may cause decision fatigue.

Clear CTAs guide users, but navigation overload may cause decision fatigue.

check

check

Primary booking CTA stands out above the fold.

Primary booking CTA stands out above the fold.

xmark

xmark

Menu offers too many choices, complicating decision.

Menu offers too many choices, complicating decision.

lightbulb

lightbulb

Streamline top-level navigation to essential items.

Streamline top-level navigation to essential items.

Good

Solid start

browser

User Experience (UX)

72

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear CTAs guide users, but navigation overload may cause decision fatigue.

check

Primary booking CTA stands out above the fold.

xmark

Menu offers too many choices, complicating decision.

lightbulb

Streamline top-level navigation to essential items.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Engaging tone reflects the resort’s spirit, but copy length varies.

Engaging tone reflects the resort’s spirit, but copy length varies.

check

check

Headlines are clear and invite exploration.

Headlines are clear and invite exploration.

xmark

xmark

Paragraphs are sometimes too verbose and truncated.

Paragraphs are sometimes too verbose and truncated.

lightbulb

lightbulb

Shorten and structure text for scannability.

Shorten and structure text for scannability.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Engaging tone reflects the resort’s spirit, but copy length varies.

check

Headlines are clear and invite exploration.

xmark

Paragraphs are sometimes too verbose and truncated.

lightbulb

Shorten and structure text for scannability.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Strong visual appeal with high-res imagery and cohesive color scheme.

Strong visual appeal with high-res imagery and cohesive color scheme.

check

check

Hero section imagery creates an immersive introduction.

Hero section imagery creates an immersive introduction.

xmark

xmark

Overlay text on images lacks contrast in places.

Overlay text on images lacks contrast in places.

lightbulb

lightbulb

Increase text-background contrast to improve readability.

Increase text-background contrast to improve readability.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Strong visual appeal with high-res imagery and cohesive color scheme.

check

Hero section imagery creates an immersive introduction.

xmark

Overlay text on images lacks contrast in places.

lightbulb

Increase text-background contrast to improve readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Consolidate menu items into fewer categories to reduce user overwhelm and improve decision making.

Consolidate menu items into fewer categories to reduce user overwhelm and improve decision making.

Important

Easy fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Introduce countdown clocks for special offers or events to create urgency and drive bookings.

Introduce countdown clocks for special offers or events to create urgency and drive bookings.

Suggestion

Easy fix

Optimize Text Length

Optimize Text Length

Optimize Text Length

Shorten paragraphs and use bullet points to improve readability and scannability.

Shorten paragraphs and use bullet points to improve readability and scannability.

Suggestion

Easy fix

Enhance Overlay Contrast

Enhance Overlay Contrast

Enhance Overlay Contrast

Adjust text and background contrast in hero and sections to ensure accessibility and legibility.

Adjust text and background contrast in hero and sections to ensure accessibility and legibility.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025