Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
111
Website Rank
Oglebay Park Resort page features full width hero video and clear book CTA followed by dynamic content sections on events stays map and amenities
B
Conversion Qualification*
#
111
Website Rank
B
Conversion Qualification*
Oglebay Park Resort page features full width hero video and clear book CTA followed by dynamic content sections on events stays map and amenities
#
111
Website Rank
Oglebay Park Resort page features full width hero video and clear book CTA followed by dynamic content sections on events stays map and amenities
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image is engaging and immersive
Hero image is engaging and immersive
Hero image is engaging and immersive
circle-check
circle-check
Primary book CTA is prominent and clear
Primary book CTA is prominent and clear
Primary book CTA is prominent and clear
circle-check
circle-check
Section headings guide experience exploration
Section headings guide experience exploration
Section headings guide experience exploration
circle-check
circle-check
Consistent visual style fosters brand unity
Consistent visual style fosters brand unity
Consistent visual style fosters brand unity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is cluttered with too many links
Navigation menu is cluttered with too many links
Navigation menu is cluttered with too many links
circle-exclamation
circle-exclamation
Stay option cards lack pricing information
Stay option cards lack pricing information
Stay option cards lack pricing information
circle-exclamation
circle-exclamation
Absence of user reviews or social proof
Absence of user reviews or social proof
Absence of user reviews or social proof
circle-exclamation
circle-exclamation
Text blocks sometimes feel repetitive
Text blocks sometimes feel repetitive
Text blocks sometimes feel repetitive
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout seems to adapt with stacked sections for mobile
Layout seems to adapt with stacked sections for mobile
check
check
CTAs remain accessible in smaller view
CTAs remain accessible in smaller view
xmark
xmark
Carousels might be hard to swipe on some devices
Carousels might be hard to swipe on some devices
lightbulb
lightbulb
Ensure touch targets are large enough on mobile
Ensure touch targets are large enough on mobile
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout seems to adapt with stacked sections for mobile
check
CTAs remain accessible in smaller view
xmark
Carousels might be hard to swipe on some devices
lightbulb
Ensure touch targets are large enough on mobile
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Calls to action present but scarce urgency tactics
Calls to action present but scarce urgency tactics
check
check
Multiple book CTAs throughout page
Multiple book CTAs throughout page
xmark
xmark
No visible scarcity timers or low inventory alerts
No visible scarcity timers or low inventory alerts
lightbulb
lightbulb
Add social proof and scarcity cues to boost conversions
Add social proof and scarcity cues to boost conversions
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Calls to action present but scarce urgency tactics
check
Multiple book CTAs throughout page
xmark
No visible scarcity timers or low inventory alerts
lightbulb
Add social proof and scarcity cues to boost conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard resort layout with some unique elements
Standard resort layout with some unique elements
check
check
Highlighted events add dynamic freshness
Highlighted events add dynamic freshness
xmark
xmark
Overall structure follows common templates
Overall structure follows common templates
lightbulb
lightbulb
Consider unique interactive elements like chat or AR map
Consider unique interactive elements like chat or AR map
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard resort layout with some unique elements
check
Highlighted events add dynamic freshness
xmark
Overall structure follows common templates
lightbulb
Consider unique interactive elements like chat or AR map
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear calls to action but decision overload in nav
Clear calls to action but decision overload in nav
check
check
Quick links to events engage users early
Quick links to events engage users early
xmark
xmark
Too many choices can paralyze visitors
Too many choices can paralyze visitors
lightbulb
lightbulb
Group related nav items to reduce choice complexity
Group related nav items to reduce choice complexity
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear calls to action but decision overload in nav
check
Quick links to events engage users early
xmark
Too many choices can paralyze visitors
lightbulb
Group related nav items to reduce choice complexity
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is descriptive and evocative
Copy is descriptive and evocative
check
check
Event descriptions spark interest and emotion
Event descriptions spark interest and emotion
xmark
xmark
Lodging blurbs repeat similar phrases
Lodging blurbs repeat similar phrases
lightbulb
lightbulb
Refine lodging copy to remove redundancy
Refine lodging copy to remove redundancy
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is descriptive and evocative
check
Event descriptions spark interest and emotion
xmark
Lodging blurbs repeat similar phrases
lightbulb
Refine lodging copy to remove redundancy
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong visual hierarchy and cohesive color palette
Strong visual hierarchy and cohesive color palette
check
check
Use of full width imagery enhances appeal
Use of full width imagery enhances appeal
xmark
xmark
Text overlays sometimes lack contrast
Text overlays sometimes lack contrast
lightbulb
lightbulb
Higher text contrast on hero CTA would improve readability
Higher text contrast on hero CTA would improve readability
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Strong visual hierarchy and cohesive color palette
check
Use of full width imagery enhances appeal
xmark
Text overlays sometimes lack contrast
lightbulb
Higher text contrast on hero CTA would improve readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Availability Alerts
Add Availability Alerts
Add Availability Alerts
Implement real time room availability and low inventory alerts on stay cards to create urgency and drive bookings
Implement real time room availability and low inventory alerts on stay cards to create urgency and drive bookings
Important
Moderate fix
Introduce Guest Reviews
Introduce Guest Reviews
Introduce Guest Reviews
Add a section of customer testimonials and star ratings to build trust and social proof
Add a section of customer testimonials and star ratings to build trust and social proof
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate and group related nav items under clear categories to reduce choice overload
Consolidate and group related nav items under clear categories to reduce choice overload
Suggestion
Easy fix
Display Price Previews
Display Price Previews
Display Price Previews
Include starting price estimates on stay cards to set visitor expectations early
Include starting price estimates on stay cards to set visitor expectations early
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025