Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
37
Website Rank
Elegant narrative driven homepage with rich imagery and sections showcasing rooms spa and experiences but lacking immediate booking interface
B+
Conversion Qualification*
#
37
Website Rank
B+
Conversion Qualification*
Elegant narrative driven homepage with rich imagery and sections showcasing rooms spa and experiences but lacking immediate booking interface
#
37
Website Rank
Elegant narrative driven homepage with rich imagery and sections showcasing rooms spa and experiences but lacking immediate booking interface
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
78
78
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality imagery that evokes luxury
High quality imagery that evokes luxury
High quality imagery that evokes luxury
circle-check
circle-check
Clear sectioning for room spa and golf
Clear sectioning for room spa and golf
Clear sectioning for room spa and golf
circle-check
circle-check
Consistent typography enhances brand identity
Consistent typography enhances brand identity
Consistent typography enhances brand identity
circle-check
circle-check
Accessible skip to content link available
Accessible skip to content link available
Accessible skip to content link available
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No above fold booking CTA on hero
No above fold booking CTA on hero
No above fold booking CTA on hero
circle-exclamation
circle-exclamation
Absence of visible date picker frustrates users
Absence of visible date picker frustrates users
Absence of visible date picker frustrates users
circle-exclamation
circle-exclamation
Dense text sections risk cognitive overload
Dense text sections risk cognitive overload
Dense text sections risk cognitive overload
circle-exclamation
circle-exclamation
Limited social proof or guest testimonials
Limited social proof or guest testimonials
Limited social proof or guest testimonials
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears to adapt well across breakpoints with touch friendly elements
Layout appears to adapt well across breakpoints with touch friendly elements
check
check
Navigation elements and CTAs are sized for easy tap interactions
Navigation elements and CTAs are sized for easy tap interactions
xmark
xmark
Some grid images appear cropped on narrower viewports
Some grid images appear cropped on narrower viewports
lightbulb
lightbulb
Optimize responsive images and test breakpoints for consistent presentation
Optimize responsive images and test breakpoints for consistent presentation
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears to adapt well across breakpoints with touch friendly elements
check
Navigation elements and CTAs are sized for easy tap interactions
xmark
Some grid images appear cropped on narrower viewports
lightbulb
Optimize responsive images and test breakpoints for consistent presentation
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof reduces urgency to convert
Limited use of scarcity or social proof reduces urgency to convert
check
check
Highlights exclusive spa and golf offerings effectively
Highlights exclusive spa and golf offerings effectively
xmark
xmark
No display of guest ratings or real time availability cues
No display of guest ratings or real time availability cues
lightbulb
lightbulb
Incorporate reflecting scarcity and social proof elements to drive bookings
Incorporate reflecting scarcity and social proof elements to drive bookings
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof reduces urgency to convert
check
Highlights exclusive spa and golf offerings effectively
xmark
No display of guest ratings or real time availability cues
lightbulb
Incorporate reflecting scarcity and social proof elements to drive bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique storytelling approach with long scroll sections and local focus elements
Unique storytelling approach with long scroll sections and local focus elements
check
check
Creative use of valley themed labels like FIND YOUR OJAI and SPLASH
Creative use of valley themed labels like FIND YOUR OJAI and SPLASH
xmark
xmark
Section transitions feel static without interactive flair
Section transitions feel static without interactive flair
lightbulb
lightbulb
Add subtle animations or micro interactions to enhance memorability
Add subtle animations or micro interactions to enhance memorability
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique storytelling approach with long scroll sections and local focus elements
check
Creative use of valley themed labels like FIND YOUR OJAI and SPLASH
xmark
Section transitions feel static without interactive flair
lightbulb
Add subtle animations or micro interactions to enhance memorability
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is well organized into themed sections but booking path feels indirect
Content is well organized into themed sections but booking path feels indirect
check
check
Themed cards with images guide users to key experiences
Themed cards with images guide users to key experiences
xmark
xmark
Primary booking process is hidden behind navigation menu
Primary booking process is hidden behind navigation menu
lightbulb
lightbulb
Streamline booking flow by surfacing reservation controls earlier
Streamline booking flow by surfacing reservation controls earlier
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is well organized into themed sections but booking path feels indirect
check
Themed cards with images guide users to key experiences
xmark
Primary booking process is hidden behind navigation menu
lightbulb
Streamline booking flow by surfacing reservation controls earlier
Good
Good
Solid start
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative headlines and narrative style foster a sense of place but lack actionable cues
Evocative headlines and narrative style foster a sense of place but lack actionable cues
check
check
Headlines capture attention with aspirational tone
Headlines capture attention with aspirational tone
xmark
xmark
Lacks strong calls to action within content sections
Lacks strong calls to action within content sections
lightbulb
lightbulb
Integrate clear action prompts to guide users toward booking
Integrate clear action prompts to guide users toward booking
Good
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative headlines and narrative style foster a sense of place but lack actionable cues
check
Headlines capture attention with aspirational tone
xmark
Lacks strong calls to action within content sections
lightbulb
Integrate clear action prompts to guide users toward booking
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually elegant layout with premium imagery and cohesive brand styling
Visually elegant layout with premium imagery and cohesive brand styling
check
check
Strong high resolution images convey luxury and attention to detail
Strong high resolution images convey luxury and attention to detail
xmark
xmark
Hero section lacks engaging background image or clear CTA button
Hero section lacks engaging background image or clear CTA button
lightbulb
lightbulb
Consider adding a bold hero image and primary CTA for visual impact
Consider adding a bold hero image and primary CTA for visual impact
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visually elegant layout with premium imagery and cohesive brand styling
check
Strong high resolution images convey luxury and attention to detail
xmark
Hero section lacks engaging background image or clear CTA button
lightbulb
Consider adding a bold hero image and primary CTA for visual impact
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Above Fold Booking CTA
Add Above Fold Booking CTA
Add Above Fold Booking CTA
Introduce a prominent booking module on hero section with date and guest selectors to streamline reservations
Introduce a prominent booking module on hero section with date and guest selectors to streamline reservations
Suggestion
Easy fix
Display Starting Rates
Display Starting Rates
Display Starting Rates
Show starting room rates and best rate guarantee to improve price transparency and build trust
Show starting room rates and best rate guarantee to improve price transparency and build trust
Important
Moderate fix
Integrate Guest Testimonials
Integrate Guest Testimonials
Integrate Guest Testimonials
Embed star ratings and brief guest quotes across key sections to leverage social proof and increase credibility
Embed star ratings and brief guest quotes across key sections to leverage social proof and increase credibility
Suggestion
Easy fix
Optimize Image Delivery
Optimize Image Delivery
Optimize Image Delivery
Implement responsive srcset and lazy loading to improve page load times and enhance user experience
Implement responsive srcset and lazy loading to improve page load times and enhance user experience
RELATED RESOURCES
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Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025