( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Old Course Hotel

Old Course Hotel

Old Course Hotel

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Old Course Hotel

Old Course Hotel

Old Course Hotel

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Scroll to see full report

Trusted by

Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Solid start

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

75

75

75

/100

/100

/100

check

check

What you nailed

Navigation likely collapses into hamburger for mobile clarity.

Navigation likely collapses into hamburger for mobile clarity.

Navigation likely collapses into hamburger for mobile clarity.

xmark

xmark

What you can improve

Overlay text on images risks legibility on smaller viewports.

Overlay text on images risks legibility on smaller viewports.

Overlay text on images risks legibility on smaller viewports.

lightbulb

lightbulb

Quick insight

Test mobile image-text contrast and adjust font sizes for readability.

Test mobile image-text contrast and adjust font sizes for readability.

Test mobile image-text contrast and adjust font sizes for readability.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

60

60

60

/100

/100

/100

check

check

What you nailed

Trust badges help establish credibility early.

Trust badges help establish credibility early.

Trust badges help establish credibility early.

xmark

xmark

What you can improve

No limited-time offers or room availability cues to drive action.

No limited-time offers or room availability cues to drive action.

No limited-time offers or room availability cues to drive action.

lightbulb

lightbulb

Quick insight

Employ countdown timers or limited-offer banners to boost urgency.

Employ countdown timers or limited-offer banners to boost urgency.

Employ countdown timers or limited-offer banners to boost urgency.

Great

Keep it up!

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

80

80

80

/100

/100

/100

check

check

What you nailed

Chunked sections guide users through experiences seamlessly.

Chunked sections guide users through experiences seamlessly.

Chunked sections guide users through experiences seamlessly.

xmark

xmark

What you can improve

Users may struggle to locate reservation starting point.

Users may struggle to locate reservation starting point.

Users may struggle to locate reservation starting point.

lightbulb

lightbulb

Quick insight

Add a persistent booking module to streamline reservation flow.

Add a persistent booking module to streamline reservation flow.

Add a persistent booking module to streamline reservation flow.

Good

Keep it up!

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

70

70

70

/100

/100

/100

check

check

What you nailed

Headlines convey brand personality effectively.

Headlines convey brand personality effectively.

Headlines convey brand personality effectively.

xmark

xmark

What you can improve

Mixed imperative and noun-based CTA text creates confusion.

Mixed imperative and noun-based CTA text creates confusion.

Mixed imperative and noun-based CTA text creates confusion.

lightbulb

lightbulb

Quick insight

Standardize CTA verbs (e.g., all “Book” or all “Explore”) for clarity.

Standardize CTA verbs (e.g., all “Book” or all “Explore”) for clarity.

Standardize CTA verbs (e.g., all “Book” or all “Explore”) for clarity.

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

85

85

85

/100

/100

/100

check

check

What you nailed

Effective use of high-res imagery and white space enhances elegance.

Effective use of high-res imagery and white space enhances elegance.

Effective use of high-res imagery and white space enhances elegance.

xmark

xmark

What you can improve

Gold accent overuse across sections can dilute visual impact.

Gold accent overuse across sections can dilute visual impact.

Gold accent overuse across sections can dilute visual impact.

lightbulb

lightbulb

Quick insight

Introduce subtle variation in accent use to avoid monotony.

Introduce subtle variation in accent use to avoid monotony.

Introduce subtle variation in accent use to avoid monotony.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

65

65

65

/100

/100

/100

check

check

What you nailed

The grid of Kohler experience tiles is visually engaging.

The grid of Kohler experience tiles is visually engaging.

The grid of Kohler experience tiles is visually engaging.

xmark

xmark

What you can improve

Overall structure resembles many industry templates.

Overall structure resembles many industry templates.

Overall structure resembles many industry templates.

lightbulb

lightbulb

Quick insight

Introduce interactive elements (e.g., hover animations) for uniqueness.

Introduce interactive elements (e.g., hover animations) for uniqueness.

Introduce interactive elements (e.g., hover animations) for uniqueness.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Easy fix

Add prominent booking CTA

Place a fixed “Book Now” button above the fold on desktop and mobile to drive immediate reservations.

Important

Moderate fix

Introduce scarcity messaging

Highlight room availability or limited-time offer banners to create a sense of urgency and drive faster decisions.

Important

Easy fix

Add prominent booking CTA

Place a fixed “Book Now” button above the fold on desktop and mobile to drive immediate reservations.

Important

Moderate fix

Introduce scarcity messaging

Highlight room availability or limited-time offer banners to create a sense of urgency and drive faster decisions.

Suggestion

Easy fix

Standardize CTA wording

Use consistent verb-focused CTAs across all buttons (“Book”, “Explore”) to reduce cognitive load and boost clicks.

Suggestion

Moderate fix

Enhance mobile text legibility

Adjust image overlays and font sizes on smaller screens to ensure readability and accessibility of headings and buttons.

Suggestion

Easy fix

Standardize CTA wording

Use consistent verb-focused CTAs across all buttons (“Book”, “Explore”) to reduce cognitive load and boost clicks.

Suggestion

Moderate fix

Enhance mobile text legibility

Adjust image overlays and font sizes on smaller screens to ensure readability and accessibility of headings and buttons.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025