Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
74
Website Rank
Impressive hospitality site with rich, high-end imagery and clear content sections. Elegant typography reinforces luxury, but the absence of an immediate booking CTA and detailed room info may hinder direct conversions.
C+
Conversion Qualification*
#
74
Website Rank
C+
Conversion Qualification*
Impressive hospitality site with rich, high-end imagery and clear content sections. Elegant typography reinforces luxury, but the absence of an immediate booking CTA and detailed room info may hinder direct conversions.
#
74
Website Rank
Impressive hospitality site with rich, high-end imagery and clear content sections. Elegant typography reinforces luxury, but the absence of an immediate booking CTA and detailed room info may hinder direct conversions.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality imagery sets aspirational tone.
High-quality imagery sets aspirational tone.
High-quality imagery sets aspirational tone.
circle-check
circle-check
Clear section chunking aids content digestion.
Clear section chunking aids content digestion.
Clear section chunking aids content digestion.
circle-check
circle-check
Elegant typography enhances perceived luxury.
Elegant typography enhances perceived luxury.
Elegant typography enhances perceived luxury.
circle-check
circle-check
Social proof badges reinforce credibility.
Social proof badges reinforce credibility.
Social proof badges reinforce credibility.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking CTA above the fold.
No direct booking CTA above the fold.
No direct booking CTA above the fold.
circle-exclamation
circle-exclamation
CTAs under-emphasized against large hero visuals.
CTAs under-emphasized against large hero visuals.
CTAs under-emphasized against large hero visuals.
circle-exclamation
circle-exclamation
Cookie banner disrupts bottom interaction.
Cookie banner disrupts bottom interaction.
Cookie banner disrupts bottom interaction.
circle-exclamation
circle-exclamation
Lack of room-specific details reduces conversion push.
Lack of room-specific details reduces conversion push.
Lack of room-specific details reduces conversion push.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Appears to adapt layout elegantly, but text sizing on small screens may shrink too much.
Appears to adapt layout elegantly, but text sizing on small screens may shrink too much.
check
check
Navigation likely collapses into hamburger for mobile clarity.
Navigation likely collapses into hamburger for mobile clarity.
xmark
xmark
Overlay text on images risks legibility on smaller viewports.
Overlay text on images risks legibility on smaller viewports.
lightbulb
lightbulb
Test mobile image-text contrast and adjust font sizes for readability.
Test mobile image-text contrast and adjust font sizes for readability.
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Appears to adapt layout elegantly, but text sizing on small screens may shrink too much.
check
Navigation likely collapses into hamburger for mobile clarity.
xmark
Overlay text on images risks legibility on smaller viewports.
lightbulb
Test mobile image-text contrast and adjust font sizes for readability.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof integrated, but lack of scarcity and urgency weakens conversion triggers.
Social proof integrated, but lack of scarcity and urgency weakens conversion triggers.
check
check
Trust badges help establish credibility early.
Trust badges help establish credibility early.
xmark
xmark
No limited-time offers or room availability cues to drive action.
No limited-time offers or room availability cues to drive action.
lightbulb
lightbulb
Employ countdown timers or limited-offer banners to boost urgency.
Employ countdown timers or limited-offer banners to boost urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof integrated, but lack of scarcity and urgency weakens conversion triggers.
check
Trust badges help establish credibility early.
xmark
No limited-time offers or room availability cues to drive action.
lightbulb
Employ countdown timers or limited-offer banners to boost urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Clean layout aligns with luxury norms but feels templated.
Clean layout aligns with luxury norms but feels templated.
check
check
The grid of Kohler experience tiles is visually engaging.
The grid of Kohler experience tiles is visually engaging.
xmark
xmark
Overall structure resembles many industry templates.
Overall structure resembles many industry templates.
lightbulb
lightbulb
Introduce interactive elements (e.g., hover animations) for uniqueness.
Introduce interactive elements (e.g., hover animations) for uniqueness.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Clean layout aligns with luxury norms but feels templated.
check
The grid of Kohler experience tiles is visually engaging.
xmark
Overall structure resembles many industry templates.
lightbulb
Introduce interactive elements (e.g., hover animations) for uniqueness.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive flow with standard conventions and clear chunking, but missing key booking entry point.
Intuitive flow with standard conventions and clear chunking, but missing key booking entry point.
check
check
Chunked sections guide users through experiences seamlessly.
Chunked sections guide users through experiences seamlessly.
xmark
xmark
Users may struggle to locate reservation starting point.
Users may struggle to locate reservation starting point.
lightbulb
lightbulb
Add a persistent booking module to streamline reservation flow.
Add a persistent booking module to streamline reservation flow.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive flow with standard conventions and clear chunking, but missing key booking entry point.
check
Chunked sections guide users through experiences seamlessly.
xmark
Users may struggle to locate reservation starting point.
lightbulb
Add a persistent booking module to streamline reservation flow.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Luxurious tone and clear headlines, though CTA phrasing lacks consistency.
Luxurious tone and clear headlines, though CTA phrasing lacks consistency.
check
check
Headlines convey brand personality effectively.
Headlines convey brand personality effectively.
xmark
xmark
Mixed imperative and noun-based CTA text creates confusion.
Mixed imperative and noun-based CTA text creates confusion.
lightbulb
lightbulb
Standardize CTA verbs (e.g., all “Book” or all “Explore”) for clarity.
Standardize CTA verbs (e.g., all “Book” or all “Explore”) for clarity.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Luxurious tone and clear headlines, though CTA phrasing lacks consistency.
check
Headlines convey brand personality effectively.
xmark
Mixed imperative and noun-based CTA text creates confusion.
lightbulb
Standardize CTA verbs (e.g., all “Book” or all “Explore”) for clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Refined, luxurious look with cohesive palettes and strong hierarchy.
Refined, luxurious look with cohesive palettes and strong hierarchy.
check
check
Effective use of high-res imagery and white space enhances elegance.
Effective use of high-res imagery and white space enhances elegance.
xmark
xmark
Gold accent overuse across sections can dilute visual impact.
Gold accent overuse across sections can dilute visual impact.
lightbulb
lightbulb
Introduce subtle variation in accent use to avoid monotony.
Introduce subtle variation in accent use to avoid monotony.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Refined, luxurious look with cohesive palettes and strong hierarchy.
check
Effective use of high-res imagery and white space enhances elegance.
xmark
Gold accent overuse across sections can dilute visual impact.
lightbulb
Introduce subtle variation in accent use to avoid monotony.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add prominent booking CTA
Add prominent booking CTA
Add prominent booking CTA
Place a fixed “Book Now” button above the fold on desktop and mobile to drive immediate reservations.
Place a fixed “Book Now” button above the fold on desktop and mobile to drive immediate reservations.
Important
Moderate fix
Introduce scarcity messaging
Introduce scarcity messaging
Introduce scarcity messaging
Highlight room availability or limited-time offer banners to create a sense of urgency and drive faster decisions.
Highlight room availability or limited-time offer banners to create a sense of urgency and drive faster decisions.
Suggestion
Easy fix
Standardize CTA wording
Standardize CTA wording
Standardize CTA wording
Use consistent verb-focused CTAs across all buttons (“Book”, “Explore”) to reduce cognitive load and boost clicks.
Use consistent verb-focused CTAs across all buttons (“Book”, “Explore”) to reduce cognitive load and boost clicks.
Suggestion
Moderate fix
Enhance mobile text legibility
Enhance mobile text legibility
Enhance mobile text legibility
Adjust image overlays and font sizes on smaller screens to ensure readability and accessibility of headings and buttons.
Adjust image overlays and font sizes on smaller screens to ensure readability and accessibility of headings and buttons.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025