Old Course Hotel
Old Course Hotel
Old Course Hotel
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Old Course Hotel
Old Course Hotel
Old Course Hotel
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
74
74
out of 183 websites
out of 183 websites
73.75
73.75
73.75
/100
/100
/100
You ranked
out of 183 websites
74
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Navigation likely collapses into hamburger for mobile clarity.
Navigation likely collapses into hamburger for mobile clarity.
Navigation likely collapses into hamburger for mobile clarity.
xmark
xmark
What you can improve
Overlay text on images risks legibility on smaller viewports.
Overlay text on images risks legibility on smaller viewports.
Overlay text on images risks legibility on smaller viewports.
lightbulb
lightbulb
Quick insight
Test mobile image-text contrast and adjust font sizes for readability.
Test mobile image-text contrast and adjust font sizes for readability.
Test mobile image-text contrast and adjust font sizes for readability.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Trust badges help establish credibility early.
Trust badges help establish credibility early.
Trust badges help establish credibility early.
xmark
xmark
What you can improve
No limited-time offers or room availability cues to drive action.
No limited-time offers or room availability cues to drive action.
No limited-time offers or room availability cues to drive action.
lightbulb
lightbulb
Quick insight
Employ countdown timers or limited-offer banners to boost urgency.
Employ countdown timers or limited-offer banners to boost urgency.
Employ countdown timers or limited-offer banners to boost urgency.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Chunked sections guide users through experiences seamlessly.
Chunked sections guide users through experiences seamlessly.
Chunked sections guide users through experiences seamlessly.
xmark
xmark
What you can improve
Users may struggle to locate reservation starting point.
Users may struggle to locate reservation starting point.
Users may struggle to locate reservation starting point.
lightbulb
lightbulb
Quick insight
Add a persistent booking module to streamline reservation flow.
Add a persistent booking module to streamline reservation flow.
Add a persistent booking module to streamline reservation flow.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Headlines convey brand personality effectively.
Headlines convey brand personality effectively.
Headlines convey brand personality effectively.
xmark
xmark
What you can improve
Mixed imperative and noun-based CTA text creates confusion.
Mixed imperative and noun-based CTA text creates confusion.
Mixed imperative and noun-based CTA text creates confusion.
lightbulb
lightbulb
Quick insight
Standardize CTA verbs (e.g., all “Book” or all “Explore”) for clarity.
Standardize CTA verbs (e.g., all “Book” or all “Explore”) for clarity.
Standardize CTA verbs (e.g., all “Book” or all “Explore”) for clarity.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Effective use of high-res imagery and white space enhances elegance.
Effective use of high-res imagery and white space enhances elegance.
Effective use of high-res imagery and white space enhances elegance.
xmark
xmark
What you can improve
Gold accent overuse across sections can dilute visual impact.
Gold accent overuse across sections can dilute visual impact.
Gold accent overuse across sections can dilute visual impact.
lightbulb
lightbulb
Quick insight
Introduce subtle variation in accent use to avoid monotony.
Introduce subtle variation in accent use to avoid monotony.
Introduce subtle variation in accent use to avoid monotony.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
The grid of Kohler experience tiles is visually engaging.
The grid of Kohler experience tiles is visually engaging.
The grid of Kohler experience tiles is visually engaging.
xmark
xmark
What you can improve
Overall structure resembles many industry templates.
Overall structure resembles many industry templates.
Overall structure resembles many industry templates.
lightbulb
lightbulb
Quick insight
Introduce interactive elements (e.g., hover animations) for uniqueness.
Introduce interactive elements (e.g., hover animations) for uniqueness.
Introduce interactive elements (e.g., hover animations) for uniqueness.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add prominent booking CTA
Place a fixed “Book Now” button above the fold on desktop and mobile to drive immediate reservations.
Important
Moderate fix
Introduce scarcity messaging
Highlight room availability or limited-time offer banners to create a sense of urgency and drive faster decisions.
Important
Easy fix
Add prominent booking CTA
Place a fixed “Book Now” button above the fold on desktop and mobile to drive immediate reservations.
Important
Moderate fix
Introduce scarcity messaging
Highlight room availability or limited-time offer banners to create a sense of urgency and drive faster decisions.
Suggestion
Easy fix
Standardize CTA wording
Use consistent verb-focused CTAs across all buttons (“Book”, “Explore”) to reduce cognitive load and boost clicks.
Suggestion
Moderate fix
Enhance mobile text legibility
Adjust image overlays and font sizes on smaller screens to ensure readability and accessibility of headings and buttons.
Suggestion
Easy fix
Standardize CTA wording
Use consistent verb-focused CTAs across all buttons (“Book”, “Explore”) to reduce cognitive load and boost clicks.
Suggestion
Moderate fix
Enhance mobile text legibility
Adjust image overlays and font sizes on smaller screens to ensure readability and accessibility of headings and buttons.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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