Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
6
Website Rank
The page opens with a full-screen looping video in the hero highlighting "Up to 20% off 3+ nights, plus kids eat free." Below, clear sections present offers, destinations, experiences, loyalty program, cookie and email modals.
B+
Conversion Qualification*
#
6
Website Rank
B+
Conversion Qualification*
The page opens with a full-screen looping video in the hero highlighting "Up to 20% off 3+ nights, plus kids eat free." Below, clear sections present offers, destinations, experiences, loyalty program, cookie and email modals.
#
6
Website Rank
The page opens with a full-screen looping video in the hero highlighting "Up to 20% off 3+ nights, plus kids eat free." Below, clear sections present offers, destinations, experiences, loyalty program, cookie and email modals.
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
90
90
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual branding with high-quality hero video.
Strong visual branding with high-quality hero video.
Strong visual branding with high-quality hero video.
circle-check
circle-check
Clean typography and generous white space guide the eye.
Clean typography and generous white space guide the eye.
Clean typography and generous white space guide the eye.
circle-check
circle-check
Tablet and mobile layouts reflow responsively.
Tablet and mobile layouts reflow responsively.
Tablet and mobile layouts reflow responsively.
circle-check
circle-check
Clear CTAs on offer cards to drive user action.
Clear CTAs on offer cards to drive user action.
Clear CTAs on offer cards to drive user action.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero video delays access to key booking options.
Hero video delays access to key booking options.
Hero video delays access to key booking options.
circle-exclamation
circle-exclamation
Email and cookie popups interrupt browsing flow.
Email and cookie popups interrupt browsing flow.
Email and cookie popups interrupt browsing flow.
circle-exclamation
circle-exclamation
Mega menu with many links may overwhelm users.
Mega menu with many links may overwhelm users.
Mega menu with many links may overwhelm users.
circle-exclamation
circle-exclamation
Carousel controls are small and hard to use.
Carousel controls are small and hard to use.
Carousel controls are small and hard to use.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive breakpoints adapt content; navigation becomes hamburger on mobile.
Responsive breakpoints adapt content; navigation becomes hamburger on mobile.
check
check
Mobile reservation form is accessible and simplified.
Mobile reservation form is accessible and simplified.
xmark
xmark
Some elements like date picker buttons crowd small screens.
Some elements like date picker buttons crowd small screens.
lightbulb
lightbulb
Streamline datepicker UI for touch devices to improve tapability.
Streamline datepicker UI for touch devices to improve tapability.
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive breakpoints adapt content; navigation becomes hamburger on mobile.
check
Mobile reservation form is accessible and simplified.
xmark
Some elements like date picker buttons crowd small screens.
lightbulb
Streamline datepicker UI for touch devices to improve tapability.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of urgency, no social proof; offers are clear but low FOMO.
Limited use of urgency, no social proof; offers are clear but low FOMO.
check
check
Loyalty program callout incentivizes repeat stays.
Loyalty program callout incentivizes repeat stays.
xmark
xmark
No scarcity timers or stock counts to drive immediate bookings.
No scarcity timers or stock counts to drive immediate bookings.
lightbulb
lightbulb
Add countdown timers or limited availability markers to each offer.
Add countdown timers or limited availability markers to each offer.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of urgency, no social proof; offers are clear but low FOMO.
check
Loyalty program callout incentivizes repeat stays.
xmark
No scarcity timers or stock counts to drive immediate bookings.
lightbulb
Add countdown timers or limited availability markers to each offer.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard layout enhanced by quality visuals; few standout features.
Standard layout enhanced by quality visuals; few standout features.
check
check
Dynamic hero sets a high-end tone for the brand experience.
Dynamic hero sets a high-end tone for the brand experience.
xmark
xmark
Offer cards styling feels generic within the hospitality sector.
Offer cards styling feels generic within the hospitality sector.
lightbulb
lightbulb
Introduce interactive elements (e.g., quizzes) to differentiate.
Introduce interactive elements (e.g., quizzes) to differentiate.
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard layout enhanced by quality visuals; few standout features.
check
Dynamic hero sets a high-end tone for the brand experience.
xmark
Offer cards styling feels generic within the hospitality sector.
lightbulb
Introduce interactive elements (e.g., quizzes) to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive layout with clear sections, but cognitive load high with options.
Intuitive layout with clear sections, but cognitive load high with options.
check
check
Prominent section headings guide users through offers.
Prominent section headings guide users through offers.
xmark
xmark
Navigation depth and link density may slow decision-making.
Navigation depth and link density may slow decision-making.
lightbulb
lightbulb
Reduce menu items to key categories to simplify choice.
Reduce menu items to key categories to simplify choice.
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive layout with clear sections, but cognitive load high with options.
check
Prominent section headings guide users through offers.
xmark
Navigation depth and link density may slow decision-making.
lightbulb
Reduce menu items to key categories to simplify choice.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is engaging and consistent, though minor grammar oversights appear.
Copy is engaging and consistent, though minor grammar oversights appear.
check
check
Headings speak directly to user desires with inviting tone.
Headings speak directly to user desires with inviting tone.
xmark
xmark
Instructional text (e.g., video controls) is visible and distracts.
Instructional text (e.g., video controls) is visible and distracts.
lightbulb
lightbulb
Move control instructions to aria labels, not on-page text.
Move control instructions to aria labels, not on-page text.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is engaging and consistent, though minor grammar oversights appear.
check
Headings speak directly to user desires with inviting tone.
xmark
Instructional text (e.g., video controls) is visible and distracts.
lightbulb
Move control instructions to aria labels, not on-page text.
Great
Great
Keep it up!
Keep it up!
90
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Crisp, modern design with high-end visuals and consistent styling.
Crisp, modern design with high-end visuals and consistent styling.
check
check
The hero video and imagery evoke luxury and emotion effectively.
The hero video and imagery evoke luxury and emotion effectively.
xmark
xmark
Dark hero background hides the primary booking interface initially.
Dark hero background hides the primary booking interface initially.
lightbulb
lightbulb
Consider layering booking form over hero to reduce initial scroll.
Consider layering booking form over hero to reduce initial scroll.
swatchbook
Design & Aesthetics
Great
Keep it up!
90
/100
Crisp, modern design with high-end visuals and consistent styling.
check
The hero video and imagery evoke luxury and emotion effectively.
xmark
Dark hero background hides the primary booking interface initially.
lightbulb
Consider layering booking form over hero to reduce initial scroll.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Embed Booking Form
Embed Booking Form
Embed Booking Form
Overlay the reservation fields on the hero to reduce initial scroll and improve conversion.
Overlay the reservation fields on the hero to reduce initial scroll and improve conversion.
Important
Moderate fix
Simplify Navigation Menu
Simplify Navigation Menu
Simplify Navigation Menu
Consolidate menu links into core categories and use dropdowns to reduce options.
Consolidate menu links into core categories and use dropdowns to reduce options.
Suggestion
Moderate fix
Touch-friendly Date Picker
Touch-friendly Date Picker
Touch-friendly Date Picker
Redesign datepicker calendar UI for mobile with fewer buttons and more swipe gestures.
Redesign datepicker calendar UI for mobile with fewer buttons and more swipe gestures.
Suggestion
Easy fix
Optimize Instructional Copy
Optimize Instructional Copy
Optimize Instructional Copy
Remove visible control instructions, shifting them to ARIA labels to declutter the page.
Remove visible control instructions, shifting them to ARIA labels to declutter the page.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025