Omni Louisville Hotel
Omni Louisville Hotel
Omni Louisville Hotel
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Omni Louisville Hotel
Omni Louisville Hotel
Omni Louisville Hotel
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
105
105
out of 183 websites
out of 183 websites
71.75
71.75
71.75
/100
/100
/100
You ranked
out of 183 websites
105
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Mobile menu collapses into a clear hamburger icon
Mobile menu collapses into a clear hamburger icon
Mobile menu collapses into a clear hamburger icon
xmark
xmark
What you can improve
Dropdown lists in footer are hard to expand on mobile
Dropdown lists in footer are hard to expand on mobile
Dropdown lists in footer are hard to expand on mobile
lightbulb
lightbulb
Quick insight
Streamline footer lists for easier mobile navigation
Streamline footer lists for easier mobile navigation
Streamline footer lists for easier mobile navigation
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
70
70
70
/100
/100
/100
check
check
What you nailed
Kids eat free offer adds family appeal
Kids eat free offer adds family appeal
Kids eat free offer adds family appeal
xmark
xmark
What you can improve
No countdown timers reduce scarcity impact
No countdown timers reduce scarcity impact
No countdown timers reduce scarcity impact
lightbulb
lightbulb
Quick insight
Add limited time countdown to enhance scarcity and conversions
Add limited time countdown to enhance scarcity and conversions
Add limited time countdown to enhance scarcity and conversions
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Room cards afford obvious click targets
Room cards afford obvious click targets
Room cards afford obvious click targets
xmark
xmark
What you can improve
Too many menu links create Hick effect
Too many menu links create Hick effect
Too many menu links create Hick effect
lightbulb
lightbulb
Quick insight
Group related menu links into submenus to reduce overload
Group related menu links into submenus to reduce overload
Group related menu links into submenus to reduce overload
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Offer titles are concise and descriptive
Offer titles are concise and descriptive
Offer titles are concise and descriptive
xmark
xmark
What you can improve
Paragraphs use long sentences that lose readers attention
Paragraphs use long sentences that lose readers attention
Paragraphs use long sentences that lose readers attention
lightbulb
lightbulb
Quick insight
Shorten body copy into bullet points to improve scan ability
Shorten body copy into bullet points to improve scan ability
Shorten body copy into bullet points to improve scan ability
Good
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
High quality photography enhances visual appeal
High quality photography enhances visual appeal
High quality photography enhances visual appeal
xmark
xmark
What you can improve
Large video hero pushes content below fold
Large video hero pushes content below fold
Large video hero pushes content below fold
lightbulb
lightbulb
Quick insight
Reduce hero height to bring CTA content above fold
Reduce hero height to bring CTA content above fold
Reduce hero height to bring CTA content above fold
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Themed imagery ties into Louisville local atmosphere
Themed imagery ties into Louisville local atmosphere
Themed imagery ties into Louisville local atmosphere
xmark
xmark
What you can improve
Layout is familiar and offers little surprise factor
Layout is familiar and offers little surprise factor
Layout is familiar and offers little surprise factor
lightbulb
lightbulb
Quick insight
Introduce interactive local map for creative local flair
Introduce interactive local map for creative local flair
Introduce interactive local map for creative local flair
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add real time scarcity cues
Show number of rooms left plus limited time text to boost urgency
Suggestion
Moderate fix
Integrate interactive map
Embed small map in contact area to help users locate hotel quickly
Important
Easy fix
Add real time scarcity cues
Show number of rooms left plus limited time text to boost urgency
Suggestion
Moderate fix
Integrate interactive map
Embed small map in contact area to help users locate hotel quickly
Important
Easy fix
Highlight price comparison
Add note that rates beat OTA prices to reassure users of value
Suggestion
Moderate fix
Streamline navigation
Collapse lengthy nav into dropdowns to reduce options and declutter header
Important
Easy fix
Highlight price comparison
Add note that rates beat OTA prices to reassure users of value
Suggestion
Moderate fix
Streamline navigation
Collapse lengthy nav into dropdowns to reduce options and declutter header
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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