Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
84
Website Rank
Hero video with call to action above fold and clear offers rooms and experiences sections
B
Conversion Qualification*
#
84
Website Rank
B
Conversion Qualification*
Hero video with call to action above fold and clear offers rooms and experiences sections
#
84
Website Rank
Hero video with call to action above fold and clear offers rooms and experiences sections
80
80
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero video background is visually appealing
Strong hero video background is visually appealing
Strong hero video background is visually appealing
circle-check
circle-check
Offers section highlights deals with vivid imagery
Offers section highlights deals with vivid imagery
Offers section highlights deals with vivid imagery
circle-check
circle-check
Room selection cards give a clear view of options
Room selection cards give a clear view of options
Room selection cards give a clear view of options
circle-check
circle-check
Insights section provides helpful local travel info
Insights section provides helpful local travel info
Insights section provides helpful local travel info
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is dense and overwhelming
Navigation menu is dense and overwhelming
Navigation menu is dense and overwhelming
circle-exclamation
circle-exclamation
Pricing details are not easily visible
Pricing details are not easily visible
Pricing details are not easily visible
circle-exclamation
circle-exclamation
Footer is crowded with excessive links
Footer is crowded with excessive links
Footer is crowded with excessive links
circle-exclamation
circle-exclamation
No interactive map makes location unclear
No interactive map makes location unclear
No interactive map makes location unclear
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across screen sizes but nav is crowded
Layout adapts well across screen sizes but nav is crowded
check
check
Mobile menu collapses into a clear hamburger icon
Mobile menu collapses into a clear hamburger icon
xmark
xmark
Dropdown lists in footer are hard to expand on mobile
Dropdown lists in footer are hard to expand on mobile
lightbulb
lightbulb
Streamline footer lists for easier mobile navigation
Streamline footer lists for easier mobile navigation
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across screen sizes but nav is crowded
check
Mobile menu collapses into a clear hamburger icon
xmark
Dropdown lists in footer are hard to expand on mobile
lightbulb
Streamline footer lists for easier mobile navigation
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Site uses social proof and offers but lacks urgency cues
Site uses social proof and offers but lacks urgency cues
check
check
Kids eat free offer adds family appeal
Kids eat free offer adds family appeal
xmark
xmark
No countdown timers reduce scarcity impact
No countdown timers reduce scarcity impact
lightbulb
lightbulb
Add limited time countdown to enhance scarcity and conversions
Add limited time countdown to enhance scarcity and conversions
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Site uses social proof and offers but lacks urgency cues
check
Kids eat free offer adds family appeal
xmark
No countdown timers reduce scarcity impact
lightbulb
Add limited time countdown to enhance scarcity and conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows brand template with limited unique elements
Design follows brand template with limited unique elements
check
check
Themed imagery ties into Louisville local atmosphere
Themed imagery ties into Louisville local atmosphere
xmark
xmark
Layout is familiar and offers little surprise factor
Layout is familiar and offers little surprise factor
lightbulb
lightbulb
Introduce interactive local map for creative local flair
Introduce interactive local map for creative local flair
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows brand template with limited unique elements
check
Themed imagery ties into Louisville local atmosphere
xmark
Layout is familiar and offers little surprise factor
lightbulb
Introduce interactive local map for creative local flair
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Users can navigate quickly but face decision overload in nav
Users can navigate quickly but face decision overload in nav
check
check
Room cards afford obvious click targets
Room cards afford obvious click targets
xmark
xmark
Too many menu links create Hick effect
Too many menu links create Hick effect
lightbulb
lightbulb
Group related menu links into submenus to reduce overload
Group related menu links into submenus to reduce overload
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Users can navigate quickly but face decision overload in nav
check
Room cards afford obvious click targets
xmark
Too many menu links create Hick effect
lightbulb
Group related menu links into submenus to reduce overload
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are clear but body text is verbose and repetitive
Headings are clear but body text is verbose and repetitive
check
check
Offer titles are concise and descriptive
Offer titles are concise and descriptive
xmark
xmark
Paragraphs use long sentences that lose readers attention
Paragraphs use long sentences that lose readers attention
lightbulb
lightbulb
Shorten body copy into bullet points to improve scan ability
Shorten body copy into bullet points to improve scan ability
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are clear but body text is verbose and repetitive
check
Offer titles are concise and descriptive
xmark
Paragraphs use long sentences that lose readers attention
lightbulb
Shorten body copy into bullet points to improve scan ability
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern look with consistent typography and palette
Clean modern look with consistent typography and palette
check
check
High quality photography enhances visual appeal
High quality photography enhances visual appeal
xmark
xmark
Large video hero pushes content below fold
Large video hero pushes content below fold
lightbulb
lightbulb
Reduce hero height to bring CTA content above fold
Reduce hero height to bring CTA content above fold
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean modern look with consistent typography and palette
check
High quality photography enhances visual appeal
xmark
Large video hero pushes content below fold
lightbulb
Reduce hero height to bring CTA content above fold
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add real time scarcity cues
Add real time scarcity cues
Add real time scarcity cues
Show number of rooms left plus limited time text to boost urgency
Show number of rooms left plus limited time text to boost urgency
Suggestion
Moderate fix
Integrate interactive map
Integrate interactive map
Integrate interactive map
Embed small map in contact area to help users locate hotel quickly
Embed small map in contact area to help users locate hotel quickly
Important
Easy fix
Highlight price comparison
Highlight price comparison
Highlight price comparison
Add note that rates beat OTA prices to reassure users of value
Add note that rates beat OTA prices to reassure users of value
Suggestion
Moderate fix
Streamline navigation
Streamline navigation
Streamline navigation
Collapse lengthy nav into dropdowns to reduce options and declutter header
Collapse lengthy nav into dropdowns to reduce options and declutter header
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025