Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
32
Website Rank
Homepage features hero imagery, promotional banners, event listings, and Club Osage loyalty section, with clear CTAs but lacking detailed room info or urgency cues.
B
Conversion Qualification*
#
32
Website Rank
B
Conversion Qualification*
Homepage features hero imagery, promotional banners, event listings, and Club Osage loyalty section, with clear CTAs but lacking detailed room info or urgency cues.
#
32
Website Rank
Homepage features hero imagery, promotional banners, event listings, and Club Osage loyalty section, with clear CTAs but lacking detailed room info or urgency cues.
85
85
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong, cohesive brand colors and typography.
Strong, cohesive brand colors and typography.
Strong, cohesive brand colors and typography.
circle-check
circle-check
Prominent primary CTA Book A Room above fold.
Prominent primary CTA Book A Room above fold.
Prominent primary CTA Book A Room above fold.
circle-check
circle-check
High-quality hero and event imagery capture attention.
High-quality hero and event imagery capture attention.
High-quality hero and event imagery capture attention.
circle-check
circle-check
Visible payout figures build credibility and trust.
Visible payout figures build credibility and trust.
Visible payout figures build credibility and trust.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No urgency or scarcity cues on promotions.
No urgency or scarcity cues on promotions.
No urgency or scarcity cues on promotions.
circle-exclamation
circle-exclamation
Homepage lacks quick room or rate previews.
Homepage lacks quick room or rate previews.
Homepage lacks quick room or rate previews.
circle-exclamation
circle-exclamation
Footer area feels cluttered with too many links.
Footer area feels cluttered with too many links.
Footer area feels cluttered with too many links.
circle-exclamation
circle-exclamation
Promotional banners lack explanatory context.
Promotional banners lack explanatory context.
Promotional banners lack explanatory context.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile and desktop layouts adapt well, with a collapsing nav menu.
Mobile and desktop layouts adapt well, with a collapsing nav menu.
check
check
Hamburger menu simplifies navigation on smaller screens.
Hamburger menu simplifies navigation on smaller screens.
xmark
xmark
Some CTAs and text appear small on mobile screens.
Some CTAs and text appear small on mobile screens.
lightbulb
lightbulb
Increase touch target sizes for mobile CTAs to improve tap accuracy.
Increase touch target sizes for mobile CTAs to improve tap accuracy.
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile and desktop layouts adapt well, with a collapsing nav menu.
check
Hamburger menu simplifies navigation on smaller screens.
xmark
Some CTAs and text appear small on mobile screens.
lightbulb
Increase touch target sizes for mobile CTAs to improve tap accuracy.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic social proof via payout numbers; lacking scarcity and testimonials.
Basic social proof via payout numbers; lacking scarcity and testimonials.
check
check
Displaying payout stats reinforces trust.
Displaying payout stats reinforces trust.
xmark
xmark
No scarcity or social proof beyond raw figures.
No scarcity or social proof beyond raw figures.
lightbulb
lightbulb
Incorporate limited-time countdowns and guest testimonials.
Incorporate limited-time countdowns and guest testimonials.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic social proof via payout numbers; lacking scarcity and testimonials.
check
Displaying payout stats reinforces trust.
xmark
No scarcity or social proof beyond raw figures.
lightbulb
Incorporate limited-time countdowns and guest testimonials.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard casino layout; promotions and events are showcased.
Standard casino layout; promotions and events are showcased.
check
check
Event center section offers clear scheduling info.
Event center section offers clear scheduling info.
xmark
xmark
Overall design feels derivative of competing casino sites.
Overall design feels derivative of competing casino sites.
lightbulb
lightbulb
Consider thematic storytelling to engage users uniquely.
Consider thematic storytelling to engage users uniquely.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard casino layout; promotions and events are showcased.
check
Event center section offers clear scheduling info.
xmark
Overall design feels derivative of competing casino sites.
lightbulb
Consider thematic storytelling to engage users uniquely.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation and clear CTAs, but moderate choice overload in footer.
Intuitive navigation and clear CTAs, but moderate choice overload in footer.
check
check
Primary actions are easy to find and act on.
Primary actions are easy to find and act on.
xmark
xmark
Multiple similar links in nav may confuse users.
Multiple similar links in nav may confuse users.
lightbulb
lightbulb
Streamline navigation to reduce Hick’s Law decision fatigue.
Streamline navigation to reduce Hick’s Law decision fatigue.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation and clear CTAs, but moderate choice overload in footer.
check
Primary actions are easy to find and act on.
xmark
Multiple similar links in nav may confuse users.
lightbulb
Streamline navigation to reduce Hick’s Law decision fatigue.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise button labels and headings, though some sections lack descriptive copy.
Concise button labels and headings, though some sections lack descriptive copy.
check
check
Button labels are clear and action-oriented.
Button labels are clear and action-oriented.
xmark
xmark
Promotion titles lack details on rewards or benefits.
Promotion titles lack details on rewards or benefits.
lightbulb
lightbulb
Add short descriptions under banner headings to clarify offers.
Add short descriptions under banner headings to clarify offers.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise button labels and headings, though some sections lack descriptive copy.
check
Button labels are clear and action-oriented.
xmark
Promotion titles lack details on rewards or benefits.
lightbulb
Add short descriptions under banner headings to clarify offers.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean dark theme with orange accents and crisp typography.
Clean dark theme with orange accents and crisp typography.
check
check
Consistent use of brand colors and typography enhances cohesion.
Consistent use of brand colors and typography enhances cohesion.
xmark
xmark
Layout feels generic and similar to other casino sites.
Layout feels generic and similar to other casino sites.
lightbulb
lightbulb
Introduce unique visual motifs to better differentiate brand.
Introduce unique visual motifs to better differentiate brand.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean dark theme with orange accents and crisp typography.
check
Consistent use of brand colors and typography enhances cohesion.
xmark
Layout feels generic and similar to other casino sites.
lightbulb
Introduce unique visual motifs to better differentiate brand.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Implement countdown timers on promotions to create urgency and boost conversions.
Implement countdown timers on promotions to create urgency and boost conversions.
Important
Moderate fix
Show Room Previews
Show Room Previews
Show Room Previews
Include a quick preview of room types and rates on the homepage to guide booking decisions.
Include a quick preview of room types and rates on the homepage to guide booking decisions.
Suggestion
Easy fix
Simplify Footer Links
Simplify Footer Links
Simplify Footer Links
Reduce and group footer links into clear categories to improve usability and reduce clutter.
Reduce and group footer links into clear categories to improve usability and reduce clutter.
Suggestion
Moderate fix
Enhance Offer Copy
Enhance Offer Copy
Enhance Offer Copy
Add short descriptive text under each promotion banner to clarify benefits and terms.
Add short descriptive text under each promotion banner to clarify benefits and terms.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025