Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
139
Website Rank
Elegant hotel site with immersive photography; clear sections guide users yet key details are hidden below the fold
C+
Conversion Qualification*
#
139
Website Rank
C+
Conversion Qualification*
Elegant hotel site with immersive photography; clear sections guide users yet key details are hidden below the fold
#
139
Website Rank
Elegant hotel site with immersive photography; clear sections guide users yet key details are hidden below the fold
65
65
/100
/100
Responsive Design
Responsive Design
45
45
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual hierarchy with a bold hero image
Strong visual hierarchy with a bold hero image
Strong visual hierarchy with a bold hero image
circle-check
circle-check
Elegant and consistent color scheme reinforces brand identity
Elegant and consistent color scheme reinforces brand identity
Elegant and consistent color scheme reinforces brand identity
circle-check
circle-check
Clear sectional breaks with ample whitespace improve readability
Clear sectional breaks with ample whitespace improve readability
Clear sectional breaks with ample whitespace improve readability
circle-check
circle-check
Prominent CTAs like Book Now are easily discoverable
Prominent CTAs like Book Now are easily discoverable
Prominent CTAs like Book Now are easily discoverable
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of customer reviews or testimonials reduces trust building
Lack of customer reviews or testimonials reduces trust building
Lack of customer reviews or testimonials reduces trust building
circle-exclamation
circle-exclamation
Scarcity tactics or offer duress are missing to drive urgency
Scarcity tactics or offer duress are missing to drive urgency
Scarcity tactics or offer duress are missing to drive urgency
circle-exclamation
circle-exclamation
Navigation menu is hidden forcing extra clicks to explore pages
Navigation menu is hidden forcing extra clicks to explore pages
Navigation menu is hidden forcing extra clicks to explore pages
circle-exclamation
circle-exclamation
Pricing and availability details are not displayed above the fold
Pricing and availability details are not displayed above the fold
Pricing and availability details are not displayed above the fold
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
65
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive behavior is not fully visible but desktop layout is structured
Responsive behavior is not fully visible but desktop layout is structured
check
check
Layout stacks sections and uses fluid carousels for flexible display
Layout stacks sections and uses fluid carousels for flexible display
xmark
xmark
No visible mobile menu icon to confirm navigation on handheld devices
No visible mobile menu icon to confirm navigation on handheld devices
lightbulb
lightbulb
Add a hamburger icon for mobile menu to improve navigation clarity
Add a hamburger icon for mobile menu to improve navigation clarity
Good
Solid start
mobile
Responsive Design
65
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive behavior is not fully visible but desktop layout is structured
check
Layout stacks sections and uses fluid carousels for flexible display
xmark
No visible mobile menu icon to confirm navigation on handheld devices
lightbulb
Add a hamburger icon for mobile menu to improve navigation clarity
Needs work
Needs work
Check insights
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof limits persuasive impact
Limited use of scarcity or social proof limits persuasive impact
check
check
Strong imagery evokes emotional appeal and brand prestige
Strong imagery evokes emotional appeal and brand prestige
xmark
xmark
No reviews or urgency cues reduces conversion pressure
No reviews or urgency cues reduces conversion pressure
lightbulb
lightbulb
Implement limited time offers or low room alerts to drive urgency
Implement limited time offers or low room alerts to drive urgency
Needs work
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof limits persuasive impact
check
Strong imagery evokes emotional appeal and brand prestige
xmark
No reviews or urgency cues reduces conversion pressure
lightbulb
Implement limited time offers or low room alerts to drive urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic hospitality layout with subtle unique brand touches
Classic hospitality layout with subtle unique brand touches
check
check
Custom script typography and history badge add unique brand flavor
Custom script typography and history badge add unique brand flavor
xmark
xmark
Page follows common hotel template without standout interactions
Page follows common hotel template without standout interactions
lightbulb
lightbulb
Explore interactive storytelling to showcase heritage in a novel way
Explore interactive storytelling to showcase heritage in a novel way
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic hospitality layout with subtle unique brand touches
check
Custom script typography and history badge add unique brand flavor
xmark
Page follows common hotel template without standout interactions
lightbulb
Explore interactive storytelling to showcase heritage in a novel way
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Modular layout guides the eye yet some key booking details are buried deep
Modular layout guides the eye yet some key booking details are buried deep
check
check
Clear section grouping and minimal clutter guide user attention effectively
Clear section grouping and minimal clutter guide user attention effectively
xmark
xmark
Amenities and offers require multiple clicks to find their details
Amenities and offers require multiple clicks to find their details
lightbulb
lightbulb
Introduce a sticky header with direct booking access to cut click depth
Introduce a sticky header with direct booking access to cut click depth
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Modular layout guides the eye yet some key booking details are buried deep
check
Clear section grouping and minimal clutter guide user attention effectively
xmark
Amenities and offers require multiple clicks to find their details
lightbulb
Introduce a sticky header with direct booking access to cut click depth
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and brand aligned yet some headings feel vague or generic
Copy is concise and brand aligned yet some headings feel vague or generic
check
check
Action focused CTAs like Book Now aid conversion
Action focused CTAs like Book Now aid conversion
xmark
xmark
Headline Need time to define details may confuse users
Headline Need time to define details may confuse users
lightbulb
lightbulb
Refine ambiguous headings to be clear benefit statements
Refine ambiguous headings to be clear benefit statements
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and brand aligned yet some headings feel vague or generic
check
Action focused CTAs like Book Now aid conversion
xmark
Headline Need time to define details may confuse users
lightbulb
Refine ambiguous headings to be clear benefit statements
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Refined aesthetic with large imagery and elegant typography
Refined aesthetic with large imagery and elegant typography
check
check
Bold hero imagery and consistent brand colors create a polished look
Bold hero imagery and consistent brand colors create a polished look
xmark
xmark
Script font over image can hinder legibility in some areas
Script font over image can hinder legibility in some areas
lightbulb
lightbulb
Enhance text contrast or overlay to improve readability on hero image
Enhance text contrast or overlay to improve readability on hero image
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Refined aesthetic with large imagery and elegant typography
check
Bold hero imagery and consistent brand colors create a polished look
xmark
Script font over image can hinder legibility in some areas
lightbulb
Enhance text contrast or overlay to improve readability on hero image
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Reviews Section
Add Guest Reviews Section
Add Guest Reviews Section
Showcase authentic guest reviews with star ratings to build trust and social proof
Showcase authentic guest reviews with star ratings to build trust and social proof
Important
Easy fix
Enhance Hero Text Contrast
Enhance Hero Text Contrast
Enhance Hero Text Contrast
Apply a dark overlay or text shadow on hero image text to boost legibility
Apply a dark overlay or text shadow on hero image text to boost legibility
Suggestion
Moderate fix
Implement Scarcity Timers
Implement Scarcity Timers
Implement Scarcity Timers
Add countdown timers for special rates or room availability to create urgency
Add countdown timers for special rates or room availability to create urgency
Suggestion
Easy fix
Refine Ambiguous Headings
Refine Ambiguous Headings
Refine Ambiguous Headings
Rewrite confusing headlines like Need time to define details into clear directives
Rewrite confusing headlines like Need time to define details into clear directives
RELATED RESOURCES
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UX/UI ANALYSIS
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025