Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
47
Website Rank
Elegant resort homepage with rich imagery and clear sections showcasing hospitality, dining, and events, though CTAs and social proof can improve.
B
Conversion Qualification*
#
47
Website Rank
B
Conversion Qualification*
Elegant resort homepage with rich imagery and clear sections showcasing hospitality, dining, and events, though CTAs and social proof can improve.
#
47
Website Rank
Elegant resort homepage with rich imagery and clear sections showcasing hospitality, dining, and events, though CTAs and social proof can improve.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-resolution hero imagery captures attention
High-resolution hero imagery captures attention
High-resolution hero imagery captures attention
circle-check
circle-check
Consistent elegant typography enhances brand feel
Consistent elegant typography enhances brand feel
Consistent elegant typography enhances brand feel
circle-check
circle-check
Intuitive section grouping simplifies content scan
Intuitive section grouping simplifies content scan
Intuitive section grouping simplifies content scan
circle-check
circle-check
Prominent contact details in footer facilitate inquiries
Prominent contact details in footer facilitate inquiries
Prominent contact details in footer facilitate inquiries
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Limited visible CTAs above the fold may hinder conversions
Limited visible CTAs above the fold may hinder conversions
Limited visible CTAs above the fold may hinder conversions
circle-exclamation
circle-exclamation
Scattered link styling creates inconsistent click targets
Scattered link styling creates inconsistent click targets
Scattered link styling creates inconsistent click targets
circle-exclamation
circle-exclamation
Text contrast in some areas is too low for readability
Text contrast in some areas is too low for readability
Text contrast in some areas is too low for readability
circle-exclamation
circle-exclamation
Lack of clear offers block reduces promotional emphasis
Lack of clear offers block reduces promotional emphasis
Lack of clear offers block reduces promotional emphasis
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across devices but some interactive elements shrink too much
Layout adapts well across devices but some interactive elements shrink too much
check
check
Navigation collapses neatly on mobile for space optimization
Navigation collapses neatly on mobile for space optimization
xmark
xmark
Carousel controls are small on tablet, impacting touch targets
Carousel controls are small on tablet, impacting touch targets
lightbulb
lightbulb
Enlarge key touch elements on smaller breakpoints
Enlarge key touch elements on smaller breakpoints
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across devices but some interactive elements shrink too much
check
Navigation collapses neatly on mobile for space optimization
xmark
Carousel controls are small on tablet, impacting touch targets
lightbulb
Enlarge key touch elements on smaller breakpoints
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic scarcity and social proof are underused, missing conversion boost opportunities
Basic scarcity and social proof are underused, missing conversion boost opportunities
check
check
Offer subscription pop-up effectively captures leads
Offer subscription pop-up effectively captures leads
xmark
xmark
No visible scarcity cues or limited-time offers
No visible scarcity cues or limited-time offers
lightbulb
lightbulb
Integrate countdown timers and guest testimonials to build trust
Integrate countdown timers and guest testimonials to build trust
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic scarcity and social proof are underused, missing conversion boost opportunities
check
Offer subscription pop-up effectively captures leads
xmark
No visible scarcity cues or limited-time offers
lightbulb
Integrate countdown timers and guest testimonials to build trust
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visually distinctive with historic charm, though sections feel template-driven
Visually distinctive with historic charm, though sections feel template-driven
check
check
Historic nods like 'SINCE 1909' add authentic character
Historic nods like 'SINCE 1909' add authentic character
xmark
xmark
Generic layout patterns reduce memorable uniqueness
Generic layout patterns reduce memorable uniqueness
lightbulb
lightbulb
Introduce custom illustrated icons to reinforce brand identity
Introduce custom illustrated icons to reinforce brand identity
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visually distinctive with historic charm, though sections feel template-driven
check
Historic nods like 'SINCE 1909' add authentic character
xmark
Generic layout patterns reduce memorable uniqueness
lightbulb
Introduce custom illustrated icons to reinforce brand identity
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear navigation and visual hierarchy but decision points can overwhelm
Clear navigation and visual hierarchy but decision points can overwhelm
check
check
Logical grouping of services helps scanability
Logical grouping of services helps scanability
xmark
xmark
Multiple menu links may trigger Hick’s law overload
Multiple menu links may trigger Hick’s law overload
lightbulb
lightbulb
Streamline choices in primary nav to reduce cognitive load
Streamline choices in primary nav to reduce cognitive load
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear navigation and visual hierarchy but decision points can overwhelm
check
Logical grouping of services helps scanability
xmark
Multiple menu links may trigger Hick’s law overload
lightbulb
Streamline choices in primary nav to reduce cognitive load
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone matches brand voice but calls-to-action lack persuasive detail
Tone matches brand voice but calls-to-action lack persuasive detail
check
check
Headings like 'Gracious Hospitality' set an inviting tone
Headings like 'Gracious Hospitality' set an inviting tone
xmark
xmark
Generic 'Book Now' CTAs miss urgency or benefit cues
Generic 'Book Now' CTAs miss urgency or benefit cues
lightbulb
lightbulb
Add benefit-driven microcopy to CTAs for clarity and motivation
Add benefit-driven microcopy to CTAs for clarity and motivation
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone matches brand voice but calls-to-action lack persuasive detail
check
Headings like 'Gracious Hospitality' set an inviting tone
xmark
Generic 'Book Now' CTAs miss urgency or benefit cues
lightbulb
Add benefit-driven microcopy to CTAs for clarity and motivation
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant design with cohesive color palette but occasional spacing issues
Elegant design with cohesive color palette but occasional spacing issues
check
check
Use of rich imagery and refined typography conveys luxury effectively
Use of rich imagery and refined typography conveys luxury effectively
xmark
xmark
Whitespace imbalance in sections leads to perceived content gaps
Whitespace imbalance in sections leads to perceived content gaps
lightbulb
lightbulb
Balance whitespace to maintain flow without empty zones
Balance whitespace to maintain flow without empty zones
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant design with cohesive color palette but occasional spacing issues
check
Use of rich imagery and refined typography conveys luxury effectively
xmark
Whitespace imbalance in sections leads to perceived content gaps
lightbulb
Balance whitespace to maintain flow without empty zones
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Introduce countdown timers on offers pages to highlight limited-time deals and create urgency to drive bookings.
Introduce countdown timers on offers pages to highlight limited-time deals and create urgency to drive bookings.
Important
Easy fix
Enhance CTA Clarity
Enhance CTA Clarity
Enhance CTA Clarity
Update primary CTA text to communicate value and urgency, e.g., 'Secure Your Lakeview Room Today' instead of generic 'Book Now'.
Update primary CTA text to communicate value and urgency, e.g., 'Secure Your Lakeview Room Today' instead of generic 'Book Now'.
Suggestion
Easy fix
Optimize Touch Targets
Optimize Touch Targets
Optimize Touch Targets
Increase size and spacing of mobile and tablet buttons and carousel controls to improve tap accuracy and user comfort.
Increase size and spacing of mobile and tablet buttons and carousel controls to improve tap accuracy and user comfort.
Suggestion
Moderate fix
Introduce Testimonials
Introduce Testimonials
Introduce Testimonials
Add guest testimonials with photos and ratings in key sections to build social proof and increase trust.
Add guest testimonials with photos and ratings in key sections to build social proof and increase trust.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025