( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Otesaga Hotel

Otesaga Hotel

Otesaga Hotel

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Otesaga Hotel

Otesaga Hotel

Otesaga Hotel

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Scroll to see full report

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Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Keep it up!

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

80

80

80

/100

/100

/100

check

check

What you nailed

Navigation collapses neatly on mobile for space optimization

Navigation collapses neatly on mobile for space optimization

Navigation collapses neatly on mobile for space optimization

xmark

xmark

What you can improve

Carousel controls are small on tablet, impacting touch targets

Carousel controls are small on tablet, impacting touch targets

Carousel controls are small on tablet, impacting touch targets

lightbulb

lightbulb

Quick insight

Enlarge key touch elements on smaller breakpoints

Enlarge key touch elements on smaller breakpoints

Enlarge key touch elements on smaller breakpoints

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

65

65

65

/100

/100

/100

check

check

What you nailed

Offer subscription pop-up effectively captures leads

Offer subscription pop-up effectively captures leads

Offer subscription pop-up effectively captures leads

xmark

xmark

What you can improve

No visible scarcity cues or limited-time offers

No visible scarcity cues or limited-time offers

No visible scarcity cues or limited-time offers

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lightbulb

Quick insight

Integrate countdown timers and guest testimonials to build trust

Integrate countdown timers and guest testimonials to build trust

Integrate countdown timers and guest testimonials to build trust

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

75

75

75

/100

/100

/100

check

check

What you nailed

Logical grouping of services helps scanability

Logical grouping of services helps scanability

Logical grouping of services helps scanability

xmark

xmark

What you can improve

Multiple menu links may trigger Hick’s law overload

Multiple menu links may trigger Hick’s law overload

Multiple menu links may trigger Hick’s law overload

lightbulb

lightbulb

Quick insight

Streamline choices in primary nav to reduce cognitive load

Streamline choices in primary nav to reduce cognitive load

Streamline choices in primary nav to reduce cognitive load

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

70

70

70

/100

/100

/100

check

check

What you nailed

Headings like 'Gracious Hospitality' set an inviting tone

Headings like 'Gracious Hospitality' set an inviting tone

Headings like 'Gracious Hospitality' set an inviting tone

xmark

xmark

What you can improve

Generic 'Book Now' CTAs miss urgency or benefit cues

Generic 'Book Now' CTAs miss urgency or benefit cues

Generic 'Book Now' CTAs miss urgency or benefit cues

lightbulb

lightbulb

Quick insight

Add benefit-driven microcopy to CTAs for clarity and motivation

Add benefit-driven microcopy to CTAs for clarity and motivation

Add benefit-driven microcopy to CTAs for clarity and motivation

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

85

85

85

/100

/100

/100

check

check

What you nailed

Use of rich imagery and refined typography conveys luxury effectively

Use of rich imagery and refined typography conveys luxury effectively

Use of rich imagery and refined typography conveys luxury effectively

xmark

xmark

What you can improve

Whitespace imbalance in sections leads to perceived content gaps

Whitespace imbalance in sections leads to perceived content gaps

Whitespace imbalance in sections leads to perceived content gaps

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Quick insight

Balance whitespace to maintain flow without empty zones

Balance whitespace to maintain flow without empty zones

Balance whitespace to maintain flow without empty zones

Great

Keep it up!

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

80

80

80

/100

/100

/100

check

check

What you nailed

Historic nods like 'SINCE 1909' add authentic character

Historic nods like 'SINCE 1909' add authentic character

Historic nods like 'SINCE 1909' add authentic character

xmark

xmark

What you can improve

Generic layout patterns reduce memorable uniqueness

Generic layout patterns reduce memorable uniqueness

Generic layout patterns reduce memorable uniqueness

lightbulb

lightbulb

Quick insight

Introduce custom illustrated icons to reinforce brand identity

Introduce custom illustrated icons to reinforce brand identity

Introduce custom illustrated icons to reinforce brand identity

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Add Scarcity Timers

Introduce countdown timers on offers pages to highlight limited-time deals and create urgency to drive bookings.

Important

Easy fix

Enhance CTA Clarity

Update primary CTA text to communicate value and urgency, e.g., 'Secure Your Lakeview Room Today' instead of generic 'Book Now'.

Important

Moderate fix

Add Scarcity Timers

Introduce countdown timers on offers pages to highlight limited-time deals and create urgency to drive bookings.

Important

Easy fix

Enhance CTA Clarity

Update primary CTA text to communicate value and urgency, e.g., 'Secure Your Lakeview Room Today' instead of generic 'Book Now'.

Suggestion

Easy fix

Optimize Touch Targets

Increase size and spacing of mobile and tablet buttons and carousel controls to improve tap accuracy and user comfort.

Suggestion

Moderate fix

Introduce Testimonials

Add guest testimonials with photos and ratings in key sections to build social proof and increase trust.

Suggestion

Easy fix

Optimize Touch Targets

Increase size and spacing of mobile and tablet buttons and carousel controls to improve tap accuracy and user comfort.

Suggestion

Moderate fix

Introduce Testimonials

Add guest testimonials with photos and ratings in key sections to build social proof and increase trust.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025