Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

47

Website Rank

Elegant resort homepage with rich imagery and clear sections showcasing hospitality, dining, and events, though CTAs and social proof can improve.

B

Conversion Qualification*

#

47

Website Rank

B

Conversion Qualification*

Elegant resort homepage with rich imagery and clear sections showcasing hospitality, dining, and events, though CTAs and social proof can improve.

#

47

Website Rank

Elegant resort homepage with rich imagery and clear sections showcasing hospitality, dining, and events, though CTAs and social proof can improve.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-resolution hero imagery captures attention

High-resolution hero imagery captures attention

High-resolution hero imagery captures attention

circle-check

circle-check

Consistent elegant typography enhances brand feel

Consistent elegant typography enhances brand feel

Consistent elegant typography enhances brand feel

circle-check

circle-check

Intuitive section grouping simplifies content scan

Intuitive section grouping simplifies content scan

Intuitive section grouping simplifies content scan

circle-check

circle-check

Prominent contact details in footer facilitate inquiries

Prominent contact details in footer facilitate inquiries

Prominent contact details in footer facilitate inquiries

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Limited visible CTAs above the fold may hinder conversions

Limited visible CTAs above the fold may hinder conversions

Limited visible CTAs above the fold may hinder conversions

circle-exclamation

circle-exclamation

Scattered link styling creates inconsistent click targets

Scattered link styling creates inconsistent click targets

Scattered link styling creates inconsistent click targets

circle-exclamation

circle-exclamation

Text contrast in some areas is too low for readability

Text contrast in some areas is too low for readability

Text contrast in some areas is too low for readability

circle-exclamation

circle-exclamation

Lack of clear offers block reduces promotional emphasis

Lack of clear offers block reduces promotional emphasis

Lack of clear offers block reduces promotional emphasis

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well across devices but some interactive elements shrink too much

Layout adapts well across devices but some interactive elements shrink too much

check

check

Navigation collapses neatly on mobile for space optimization

Navigation collapses neatly on mobile for space optimization

xmark

xmark

Carousel controls are small on tablet, impacting touch targets

Carousel controls are small on tablet, impacting touch targets

lightbulb

lightbulb

Enlarge key touch elements on smaller breakpoints

Enlarge key touch elements on smaller breakpoints

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well across devices but some interactive elements shrink too much

check

Navigation collapses neatly on mobile for space optimization

xmark

Carousel controls are small on tablet, impacting touch targets

lightbulb

Enlarge key touch elements on smaller breakpoints

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic scarcity and social proof are underused, missing conversion boost opportunities

Basic scarcity and social proof are underused, missing conversion boost opportunities

check

check

Offer subscription pop-up effectively captures leads

Offer subscription pop-up effectively captures leads

xmark

xmark

No visible scarcity cues or limited-time offers

No visible scarcity cues or limited-time offers

lightbulb

lightbulb

Integrate countdown timers and guest testimonials to build trust

Integrate countdown timers and guest testimonials to build trust

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic scarcity and social proof are underused, missing conversion boost opportunities

check

Offer subscription pop-up effectively captures leads

xmark

No visible scarcity cues or limited-time offers

lightbulb

Integrate countdown timers and guest testimonials to build trust

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Visually distinctive with historic charm, though sections feel template-driven

Visually distinctive with historic charm, though sections feel template-driven

check

check

Historic nods like 'SINCE 1909' add authentic character

Historic nods like 'SINCE 1909' add authentic character

xmark

xmark

Generic layout patterns reduce memorable uniqueness

Generic layout patterns reduce memorable uniqueness

lightbulb

lightbulb

Introduce custom illustrated icons to reinforce brand identity

Introduce custom illustrated icons to reinforce brand identity

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Visually distinctive with historic charm, though sections feel template-driven

check

Historic nods like 'SINCE 1909' add authentic character

xmark

Generic layout patterns reduce memorable uniqueness

lightbulb

Introduce custom illustrated icons to reinforce brand identity

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear navigation and visual hierarchy but decision points can overwhelm

Clear navigation and visual hierarchy but decision points can overwhelm

check

check

Logical grouping of services helps scanability

Logical grouping of services helps scanability

xmark

xmark

Multiple menu links may trigger Hick’s law overload

Multiple menu links may trigger Hick’s law overload

lightbulb

lightbulb

Streamline choices in primary nav to reduce cognitive load

Streamline choices in primary nav to reduce cognitive load

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear navigation and visual hierarchy but decision points can overwhelm

check

Logical grouping of services helps scanability

xmark

Multiple menu links may trigger Hick’s law overload

lightbulb

Streamline choices in primary nav to reduce cognitive load

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Tone matches brand voice but calls-to-action lack persuasive detail

Tone matches brand voice but calls-to-action lack persuasive detail

check

check

Headings like 'Gracious Hospitality' set an inviting tone

Headings like 'Gracious Hospitality' set an inviting tone

xmark

xmark

Generic 'Book Now' CTAs miss urgency or benefit cues

Generic 'Book Now' CTAs miss urgency or benefit cues

lightbulb

lightbulb

Add benefit-driven microcopy to CTAs for clarity and motivation

Add benefit-driven microcopy to CTAs for clarity and motivation

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Tone matches brand voice but calls-to-action lack persuasive detail

check

Headings like 'Gracious Hospitality' set an inviting tone

xmark

Generic 'Book Now' CTAs miss urgency or benefit cues

lightbulb

Add benefit-driven microcopy to CTAs for clarity and motivation

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant design with cohesive color palette but occasional spacing issues

Elegant design with cohesive color palette but occasional spacing issues

check

check

Use of rich imagery and refined typography conveys luxury effectively

Use of rich imagery and refined typography conveys luxury effectively

xmark

xmark

Whitespace imbalance in sections leads to perceived content gaps

Whitespace imbalance in sections leads to perceived content gaps

lightbulb

lightbulb

Balance whitespace to maintain flow without empty zones

Balance whitespace to maintain flow without empty zones

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant design with cohesive color palette but occasional spacing issues

check

Use of rich imagery and refined typography conveys luxury effectively

xmark

Whitespace imbalance in sections leads to perceived content gaps

lightbulb

Balance whitespace to maintain flow without empty zones

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Introduce countdown timers on offers pages to highlight limited-time deals and create urgency to drive bookings.

Introduce countdown timers on offers pages to highlight limited-time deals and create urgency to drive bookings.

Important

Easy fix

Enhance CTA Clarity

Enhance CTA Clarity

Enhance CTA Clarity

Update primary CTA text to communicate value and urgency, e.g., 'Secure Your Lakeview Room Today' instead of generic 'Book Now'.

Update primary CTA text to communicate value and urgency, e.g., 'Secure Your Lakeview Room Today' instead of generic 'Book Now'.

Suggestion

Easy fix

Optimize Touch Targets

Optimize Touch Targets

Optimize Touch Targets

Increase size and spacing of mobile and tablet buttons and carousel controls to improve tap accuracy and user comfort.

Increase size and spacing of mobile and tablet buttons and carousel controls to improve tap accuracy and user comfort.

Suggestion

Moderate fix

Introduce Testimonials

Introduce Testimonials

Introduce Testimonials

Add guest testimonials with photos and ratings in key sections to build social proof and increase trust.

Add guest testimonials with photos and ratings in key sections to build social proof and increase trust.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025