Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
129
Website Rank
Homepage showcases Palisociety's unique hotels via an elegant hero, brand narratives, map, and restaurant teaser. Visually engaging but needs clearer CTAs and info hierarchy.
C
Conversion Qualification*
#
129
Website Rank
C
Conversion Qualification*
Homepage showcases Palisociety's unique hotels via an elegant hero, brand narratives, map, and restaurant teaser. Visually engaging but needs clearer CTAs and info hierarchy.
#
129
Website Rank
Homepage showcases Palisociety's unique hotels via an elegant hero, brand narratives, map, and restaurant teaser. Visually engaging but needs clearer CTAs and info hierarchy.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
90
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
90
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-impact hero with cinematic imagery.
High-impact hero with cinematic imagery.
High-impact hero with cinematic imagery.
circle-check
circle-check
Elegant, consistent typography and palette.
Elegant, consistent typography and palette.
Elegant, consistent typography and palette.
circle-check
circle-check
Clear brand storytelling with distinct sections.
Clear brand storytelling with distinct sections.
Clear brand storytelling with distinct sections.
circle-check
circle-check
Interactive map effectively communicates locations.
Interactive map effectively communicates locations.
Interactive map effectively communicates locations.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie banner obscures main hero.
Cookie banner obscures main hero.
Cookie banner obscures main hero.
circle-exclamation
circle-exclamation
Primary CTA blends into header, lacks prominence.
Primary CTA blends into header, lacks prominence.
Primary CTA blends into header, lacks prominence.
circle-exclamation
circle-exclamation
Navigation labels generic, missing context.
Navigation labels generic, missing context.
Navigation labels generic, missing context.
circle-exclamation
circle-exclamation
Lacks pricing or availability cues above the fold.
Lacks pricing or availability cues above the fold.
Lacks pricing or availability cues above the fold.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts but some elements appear cramped on smaller screens.
Responsive layout adapts but some elements appear cramped on smaller screens.
check
check
Hamburger menu simplifies navigation on mobile.
Hamburger menu simplifies navigation on mobile.
xmark
xmark
Body text scales too small on tablet causing readability issues.
Body text scales too small on tablet causing readability issues.
lightbulb
lightbulb
Adjust font sizes and spacing for mid-range viewports for clarity.
Adjust font sizes and spacing for mid-range viewports for clarity.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts but some elements appear cramped on smaller screens.
check
Hamburger menu simplifies navigation on mobile.
xmark
Body text scales too small on tablet causing readability issues.
lightbulb
Adjust font sizes and spacing for mid-range viewports for clarity.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof reduces urgency.
Limited use of scarcity or social proof reduces urgency.
check
check
Prominent 'Book Now' encourages direct action.
Prominent 'Book Now' encourages direct action.
xmark
xmark
Absence of reviews or time-sensitive offers weakens persuasion.
Absence of reviews or time-sensitive offers weakens persuasion.
lightbulb
lightbulb
Incorporate testimonials and limited-time deals to boost conversions.
Incorporate testimonials and limited-time deals to boost conversions.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof reduces urgency.
check
Prominent 'Book Now' encourages direct action.
xmark
Absence of reviews or time-sensitive offers weakens persuasion.
lightbulb
Incorporate testimonials and limited-time deals to boost conversions.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
90
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique illustrations and eclectic style set it apart.
Unique illustrations and eclectic style set it apart.
check
check
Creative hand-drawn motifs add charm and cohesion.
Creative hand-drawn motifs add charm and cohesion.
xmark
xmark
Unconventional layout may confuse first-time visitors.
Unconventional layout may confuse first-time visitors.
lightbulb
lightbulb
Balance creative elements with familiar UI patterns.
Balance creative elements with familiar UI patterns.
Great
Keep it up!
sparkles
Originality & Creativity
90
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique illustrations and eclectic style set it apart.
check
Creative hand-drawn motifs add charm and cohesion.
xmark
Unconventional layout may confuse first-time visitors.
lightbulb
Balance creative elements with familiar UI patterns.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive sections guide users but key actions are not prominent enough.
Intuitive sections guide users but key actions are not prominent enough.
check
check
Map and brand cards help users understand offerings quickly.
Map and brand cards help users understand offerings quickly.
xmark
xmark
Cookie pop-up interrupts browsing, harming first impression.
Cookie pop-up interrupts browsing, harming first impression.
lightbulb
lightbulb
Implement non-blocking consent banner to maintain flow.
Implement non-blocking consent banner to maintain flow.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive sections guide users but key actions are not prominent enough.
check
Map and brand cards help users understand offerings quickly.
xmark
Cookie pop-up interrupts browsing, harming first impression.
lightbulb
Implement non-blocking consent banner to maintain flow.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Brand-focused copy is engaging but lacks actionable details.
Brand-focused copy is engaging but lacks actionable details.
check
check
Copy conveys brand ethos with personality and warmth.
Copy conveys brand ethos with personality and warmth.
xmark
xmark
Missing clear calls to action within descriptive sections.
Missing clear calls to action within descriptive sections.
lightbulb
lightbulb
Introduce descriptive CTAs within content to drive exploration.
Introduce descriptive CTAs within content to drive exploration.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Brand-focused copy is engaging but lacks actionable details.
check
Copy conveys brand ethos with personality and warmth.
xmark
Missing clear calls to action within descriptive sections.
lightbulb
Introduce descriptive CTAs within content to drive exploration.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant aesthetic with cohesive palette and well-chosen typography.
Elegant aesthetic with cohesive palette and well-chosen typography.
check
check
High-quality hero image and consistent brand visuals elevate appeal.
High-quality hero image and consistent brand visuals elevate appeal.
xmark
xmark
Some text blocks lack contrast on patterned backgrounds, affecting readability.
Some text blocks lack contrast on patterned backgrounds, affecting readability.
lightbulb
lightbulb
Consider increasing contrast in text overlays to boost legibility.
Consider increasing contrast in text overlays to boost legibility.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant aesthetic with cohesive palette and well-chosen typography.
check
High-quality hero image and consistent brand visuals elevate appeal.
xmark
Some text blocks lack contrast on patterned backgrounds, affecting readability.
lightbulb
Consider increasing contrast in text overlays to boost legibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Optimize Cookie Consent
Optimize Cookie Consent
Optimize Cookie Consent
Replace the blocking pop-up with a banner to avoid obstructing content and improve initial impressions.
Replace the blocking pop-up with a banner to avoid obstructing content and improve initial impressions.
Important
Easy fix
Boost CTA Contrast and Placement
Boost CTA Contrast and Placement
Boost CTA Contrast and Placement
Redesign the 'Book Now' button with a brighter accent color and more spacing to draw user attention.
Redesign the 'Book Now' button with a brighter accent color and more spacing to draw user attention.
Suggestion
Moderate fix
Introduce Guest Testimonials
Introduce Guest Testimonials
Introduce Guest Testimonials
Include customer reviews or star ratings to build trust and leverage social proof on the homepage.
Include customer reviews or star ratings to build trust and leverage social proof on the homepage.
Suggestion
Easy fix
Embed Contextual CTAs
Embed Contextual CTAs
Embed Contextual CTAs
Add descriptive calls to action within brand sections, such as 'Explore Palihouse rooms' to guide users deeper.
Add descriptive calls to action within brand sections, such as 'Explore Palihouse rooms' to guide users deeper.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025