Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

129

Website Rank

Homepage showcases Palisociety's unique hotels via an elegant hero, brand narratives, map, and restaurant teaser. Visually engaging but needs clearer CTAs and info hierarchy.

C

Conversion Qualification*

#

129

Website Rank

C

Conversion Qualification*

Homepage showcases Palisociety's unique hotels via an elegant hero, brand narratives, map, and restaurant teaser. Visually engaging but needs clearer CTAs and info hierarchy.

#

129

Website Rank

Homepage showcases Palisociety's unique hotels via an elegant hero, brand narratives, map, and restaurant teaser. Visually engaging but needs clearer CTAs and info hierarchy.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-impact hero with cinematic imagery.

High-impact hero with cinematic imagery.

High-impact hero with cinematic imagery.

circle-check

circle-check

Elegant, consistent typography and palette.

Elegant, consistent typography and palette.

Elegant, consistent typography and palette.

circle-check

circle-check

Clear brand storytelling with distinct sections.

Clear brand storytelling with distinct sections.

Clear brand storytelling with distinct sections.

circle-check

circle-check

Interactive map effectively communicates locations.

Interactive map effectively communicates locations.

Interactive map effectively communicates locations.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Cookie banner obscures main hero.

Cookie banner obscures main hero.

Cookie banner obscures main hero.

circle-exclamation

circle-exclamation

Primary CTA blends into header, lacks prominence.

Primary CTA blends into header, lacks prominence.

Primary CTA blends into header, lacks prominence.

circle-exclamation

circle-exclamation

Navigation labels generic, missing context.

Navigation labels generic, missing context.

Navigation labels generic, missing context.

circle-exclamation

circle-exclamation

Lacks pricing or availability cues above the fold.

Lacks pricing or availability cues above the fold.

Lacks pricing or availability cues above the fold.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts but some elements appear cramped on smaller screens.

Responsive layout adapts but some elements appear cramped on smaller screens.

check

check

Hamburger menu simplifies navigation on mobile.

Hamburger menu simplifies navigation on mobile.

xmark

xmark

Body text scales too small on tablet causing readability issues.

Body text scales too small on tablet causing readability issues.

lightbulb

lightbulb

Adjust font sizes and spacing for mid-range viewports for clarity.

Adjust font sizes and spacing for mid-range viewports for clarity.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts but some elements appear cramped on smaller screens.

check

Hamburger menu simplifies navigation on mobile.

xmark

Body text scales too small on tablet causing readability issues.

lightbulb

Adjust font sizes and spacing for mid-range viewports for clarity.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of scarcity or social proof reduces urgency.

Limited use of scarcity or social proof reduces urgency.

check

check

Prominent 'Book Now' encourages direct action.

Prominent 'Book Now' encourages direct action.

xmark

xmark

Absence of reviews or time-sensitive offers weakens persuasion.

Absence of reviews or time-sensitive offers weakens persuasion.

lightbulb

lightbulb

Incorporate testimonials and limited-time deals to boost conversions.

Incorporate testimonials and limited-time deals to boost conversions.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of scarcity or social proof reduces urgency.

check

Prominent 'Book Now' encourages direct action.

xmark

Absence of reviews or time-sensitive offers weakens persuasion.

lightbulb

Incorporate testimonials and limited-time deals to boost conversions.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

90

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique illustrations and eclectic style set it apart.

Unique illustrations and eclectic style set it apart.

check

check

Creative hand-drawn motifs add charm and cohesion.

Creative hand-drawn motifs add charm and cohesion.

xmark

xmark

Unconventional layout may confuse first-time visitors.

Unconventional layout may confuse first-time visitors.

lightbulb

lightbulb

Balance creative elements with familiar UI patterns.

Balance creative elements with familiar UI patterns.

Great

Keep it up!

sparkles

Originality & Creativity

90

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique illustrations and eclectic style set it apart.

check

Creative hand-drawn motifs add charm and cohesion.

xmark

Unconventional layout may confuse first-time visitors.

lightbulb

Balance creative elements with familiar UI patterns.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive sections guide users but key actions are not prominent enough.

Intuitive sections guide users but key actions are not prominent enough.

check

check

Map and brand cards help users understand offerings quickly.

Map and brand cards help users understand offerings quickly.

xmark

xmark

Cookie pop-up interrupts browsing, harming first impression.

Cookie pop-up interrupts browsing, harming first impression.

lightbulb

lightbulb

Implement non-blocking consent banner to maintain flow.

Implement non-blocking consent banner to maintain flow.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive sections guide users but key actions are not prominent enough.

check

Map and brand cards help users understand offerings quickly.

xmark

Cookie pop-up interrupts browsing, harming first impression.

lightbulb

Implement non-blocking consent banner to maintain flow.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Brand-focused copy is engaging but lacks actionable details.

Brand-focused copy is engaging but lacks actionable details.

check

check

Copy conveys brand ethos with personality and warmth.

Copy conveys brand ethos with personality and warmth.

xmark

xmark

Missing clear calls to action within descriptive sections.

Missing clear calls to action within descriptive sections.

lightbulb

lightbulb

Introduce descriptive CTAs within content to drive exploration.

Introduce descriptive CTAs within content to drive exploration.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Brand-focused copy is engaging but lacks actionable details.

check

Copy conveys brand ethos with personality and warmth.

xmark

Missing clear calls to action within descriptive sections.

lightbulb

Introduce descriptive CTAs within content to drive exploration.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant aesthetic with cohesive palette and well-chosen typography.

Elegant aesthetic with cohesive palette and well-chosen typography.

check

check

High-quality hero image and consistent brand visuals elevate appeal.

High-quality hero image and consistent brand visuals elevate appeal.

xmark

xmark

Some text blocks lack contrast on patterned backgrounds, affecting readability.

Some text blocks lack contrast on patterned backgrounds, affecting readability.

lightbulb

lightbulb

Consider increasing contrast in text overlays to boost legibility.

Consider increasing contrast in text overlays to boost legibility.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant aesthetic with cohesive palette and well-chosen typography.

check

High-quality hero image and consistent brand visuals elevate appeal.

xmark

Some text blocks lack contrast on patterned backgrounds, affecting readability.

lightbulb

Consider increasing contrast in text overlays to boost legibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Optimize Cookie Consent

Optimize Cookie Consent

Optimize Cookie Consent

Replace the blocking pop-up with a banner to avoid obstructing content and improve initial impressions.

Replace the blocking pop-up with a banner to avoid obstructing content and improve initial impressions.

Important

Easy fix

Boost CTA Contrast and Placement

Boost CTA Contrast and Placement

Boost CTA Contrast and Placement

Redesign the 'Book Now' button with a brighter accent color and more spacing to draw user attention.

Redesign the 'Book Now' button with a brighter accent color and more spacing to draw user attention.

Suggestion

Moderate fix

Introduce Guest Testimonials

Introduce Guest Testimonials

Introduce Guest Testimonials

Include customer reviews or star ratings to build trust and leverage social proof on the homepage.

Include customer reviews or star ratings to build trust and leverage social proof on the homepage.

Suggestion

Easy fix

Embed Contextual CTAs

Embed Contextual CTAs

Embed Contextual CTAs

Add descriptive calls to action within brand sections, such as 'Explore Palihouse rooms' to guide users deeper.

Add descriptive calls to action within brand sections, such as 'Explore Palihouse rooms' to guide users deeper.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025