Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
116
Website Rank
Elegant visually rich homepage focuses on brand storytelling over direct booking functionality use immersive imagery and clear brand pillars but lacks critical booking information up front fields or rates.
B
Conversion Qualification*
#
116
Website Rank
B
Conversion Qualification*
Elegant visually rich homepage focuses on brand storytelling over direct booking functionality use immersive imagery and clear brand pillars but lacks critical booking information up front fields or rates.
#
116
Website Rank
Elegant visually rich homepage focuses on brand storytelling over direct booking functionality use immersive imagery and clear brand pillars but lacks critical booking information up front fields or rates.
80
80
/100
/100
Responsive Design
Responsive Design
30
30
/100
/100
influence principles
influence principles
90
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
90
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning cohesive aesthetic with well chosen typography.
Stunning cohesive aesthetic with well chosen typography.
Stunning cohesive aesthetic with well chosen typography.
circle-check
circle-check
Clear visual hierarchy guides user through sections.
Clear visual hierarchy guides user through sections.
Clear visual hierarchy guides user through sections.
circle-check
circle-check
Grid gallery engages visitors with real property imagery.
Grid gallery engages visitors with real property imagery.
Grid gallery engages visitors with real property imagery.
circle-check
circle-check
Consistent brand voice and illustrative details enhance identity.
Consistent brand voice and illustrative details enhance identity.
Consistent brand voice and illustrative details enhance identity.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No booking engine or rate display above the fold.
No booking engine or rate display above the fold.
No booking engine or rate display above the fold.
circle-exclamation
circle-exclamation
Lacks social proof or guest reviews to build trust.
Lacks social proof or guest reviews to build trust.
Lacks social proof or guest reviews to build trust.
circle-exclamation
circle-exclamation
Long paragraphs may lose users seeking quick info.
Long paragraphs may lose users seeking quick info.
Long paragraphs may lose users seeking quick info.
circle-exclamation
circle-exclamation
Missing direct navigation to specific hotel pages.
Missing direct navigation to specific hotel pages.
Missing direct navigation to specific hotel pages.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well from desktop to mobile with clear navigation.
Layout adapts well from desktop to mobile with clear navigation.
check
check
Sticky book button remains accessible across devices.
Sticky book button remains accessible across devices.
xmark
xmark
Hamburger menu hides too many options slowing discovery.
Hamburger menu hides too many options slowing discovery.
lightbulb
lightbulb
Prioritize critical CTAs in visible toolbar on mobile.
Prioritize critical CTAs in visible toolbar on mobile.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well from desktop to mobile with clear navigation.
check
Sticky book button remains accessible across devices.
xmark
Hamburger menu hides too many options slowing discovery.
lightbulb
Prioritize critical CTAs in visible toolbar on mobile.
Needs work
Needs work
Check insights
Check insights
Influence Principles
30
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of sales tactics leaves revenue potential untapped.
Minimal use of sales tactics leaves revenue potential untapped.
check
check
Gallery inspires aspiration driving desire to visit.
Gallery inspires aspiration driving desire to visit.
xmark
xmark
No scarcity or social proof to motivate immediate action.
No scarcity or social proof to motivate immediate action.
lightbulb
lightbulb
Embed guest testimonials and limited time offers.
Embed guest testimonials and limited time offers.
Needs work
Check insights
Influence Principles
30
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of sales tactics leaves revenue potential untapped.
check
Gallery inspires aspiration driving desire to visit.
xmark
No scarcity or social proof to motivate immediate action.
lightbulb
Embed guest testimonials and limited time offers.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
90
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Innovative illustrations and layouts set it apart.
Innovative illustrations and layouts set it apart.
check
check
Illustrated backgrounds add character.
Illustrated backgrounds add character.
xmark
xmark
Unique approach may confuse travelers expecting standard booking.
Unique approach may confuse travelers expecting standard booking.
lightbulb
lightbulb
Integrate familiar booking patterns within creative layout.
Integrate familiar booking patterns within creative layout.
Great
Keep it up!
sparkles
Originality & Creativity
90
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Innovative illustrations and layouts set it apart.
check
Illustrated backgrounds add character.
xmark
Unique approach may confuse travelers expecting standard booking.
lightbulb
Integrate familiar booking patterns within creative layout.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is well chunked and sections flow logically.
Content is well chunked and sections flow logically.
check
check
Distinct sections follow a clear narrative structure.
Distinct sections follow a clear narrative structure.
xmark
xmark
Absence of direct search form frustrates goal oriented users.
Absence of direct search form frustrates goal oriented users.
lightbulb
lightbulb
Introduce quick search to streamline booking process.
Introduce quick search to streamline booking process.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is well chunked and sections flow logically.
check
Distinct sections follow a clear narrative structure.
xmark
Absence of direct search form frustrates goal oriented users.
lightbulb
Introduce quick search to streamline booking process.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Brand voice is vivid and personable but occasionally verbose.
Brand voice is vivid and personable but occasionally verbose.
check
check
Engaging descriptive copy reinforces unique ethos.
Engaging descriptive copy reinforces unique ethos.
xmark
xmark
Button labels lack specificity about next steps.
Button labels lack specificity about next steps.
lightbulb
lightbulb
Use action oriented microcopy to clarify user actions.
Use action oriented microcopy to clarify user actions.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Brand voice is vivid and personable but occasionally verbose.
check
Engaging descriptive copy reinforces unique ethos.
xmark
Button labels lack specificity about next steps.
lightbulb
Use action oriented microcopy to clarify user actions.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant modern design with refined palette and typography.
Elegant modern design with refined palette and typography.
check
check
Typography pairing and color scheme feel upscale cohesive.
Typography pairing and color scheme feel upscale cohesive.
xmark
xmark
Heavy brand focus sacrifices practical booking cues.
Heavy brand focus sacrifices practical booking cues.
lightbulb
lightbulb
Balance aesthetics with functional elements to drive conversion.
Balance aesthetics with functional elements to drive conversion.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant modern design with refined palette and typography.
check
Typography pairing and color scheme feel upscale cohesive.
xmark
Heavy brand focus sacrifices practical booking cues.
lightbulb
Balance aesthetics with functional elements to drive conversion.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Booking Search Widget
Add Booking Search Widget
Add Booking Search Widget
Place a date and destination picker above the fold to let users check availability instantly raising conversion chances.
Place a date and destination picker above the fold to let users check availability instantly raising conversion chances.
Important
Easy fix
Integrate Guest Reviews
Integrate Guest Reviews
Integrate Guest Reviews
Display star ratings or testimonials on homepage to build trust and social proof encouraging bookings.
Display star ratings or testimonials on homepage to build trust and social proof encouraging bookings.
Suggestion
Easy fix
Highlight Promotions
Highlight Promotions
Highlight Promotions
Introduce a limited time offer banner or countdown to leverage scarcity and prompt immediate action.
Introduce a limited time offer banner or countdown to leverage scarcity and prompt immediate action.
Suggestion
Easy fix
Clarify CTA Labels
Clarify CTA Labels
Clarify CTA Labels
Update button text like change BOOK NOW to Check Rates or Search Rooms to improve clarity.
Update button text like change BOOK NOW to Check Rates or Search Rooms to improve clarity.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025