Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A

Conversion Qualification*

#

1

Website Rank

Palm Heights Hotel homepage features a full-screen beach hero, minimal navigation, curated retreats, room categories, event listings, Instagram feed and newsletter signup, all in a clean, luxurious aesthetic with clear visual hierarchy.

A

Conversion Qualification*

#

1

Website Rank

A

Conversion Qualification*

Palm Heights Hotel homepage features a full-screen beach hero, minimal navigation, curated retreats, room categories, event listings, Instagram feed and newsletter signup, all in a clean, luxurious aesthetic with clear visual hierarchy.

#

1

Website Rank

Palm Heights Hotel homepage features a full-screen beach hero, minimal navigation, curated retreats, room categories, event listings, Instagram feed and newsletter signup, all in a clean, luxurious aesthetic with clear visual hierarchy.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality beach hero image sets aspirational tone.

High-quality beach hero image sets aspirational tone.

High-quality beach hero image sets aspirational tone.

circle-check

circle-check

Intuitive retreat and event cards showcase offerings elegantly.

Intuitive retreat and event cards showcase offerings elegantly.

Intuitive retreat and event cards showcase offerings elegantly.

circle-check

circle-check

Consistent beige and white palette evokes a calm atmosphere.

Consistent beige and white palette evokes a calm atmosphere.

Consistent beige and white palette evokes a calm atmosphere.

circle-check

circle-check

Clear section titles guide users through diverse offerings.

Clear section titles guide users through diverse offerings.

Clear section titles guide users through diverse offerings.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu contrasts poorly with hero background.

Navigation menu contrasts poorly with hero background.

Navigation menu contrasts poorly with hero background.

circle-exclamation

circle-exclamation

Excessive CTAs up front may overwhelm first-time visitors.

Excessive CTAs up front may overwhelm first-time visitors.

Excessive CTAs up front may overwhelm first-time visitors.

circle-exclamation

circle-exclamation

Lack of customer testimonials reduces credibility.

Lack of customer testimonials reduces credibility.

Lack of customer testimonials reduces credibility.

circle-exclamation

circle-exclamation

Room category overlay text is difficult to read on mobile.

Room category overlay text is difficult to read on mobile.

Room category overlay text is difficult to read on mobile.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Site adapts; some image scaling issues on narrow screens.

Site adapts; some image scaling issues on narrow screens.

check

check

Sections reflow well on mobile, preserving hierarchy.

Sections reflow well on mobile, preserving hierarchy.

xmark

xmark

Text on hero image crops awkwardly on smaller viewports.

Text on hero image crops awkwardly on smaller viewports.

lightbulb

lightbulb

Ensure text scale and positioning adjust responsively.

Ensure text scale and positioning adjust responsively.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Site adapts; some image scaling issues on narrow screens.

check

Sections reflow well on mobile, preserving hierarchy.

xmark

Text on hero image crops awkwardly on smaller viewports.

lightbulb

Ensure text scale and positioning adjust responsively.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Some scarcity hints in 'sold out'; social proof minimal.

Some scarcity hints in 'sold out'; social proof minimal.

check

check

Sold-out labels create FOMO for sold events.

Sold-out labels create FOMO for sold events.

xmark

xmark

No guest reviews or ratings to build trust.

No guest reviews or ratings to build trust.

lightbulb

lightbulb

Integrate guest testimonials for stronger social proof.

Integrate guest testimonials for stronger social proof.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Some scarcity hints in 'sold out'; social proof minimal.

check

Sold-out labels create FOMO for sold events.

xmark

No guest reviews or ratings to build trust.

lightbulb

Integrate guest testimonials for stronger social proof.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Aesthetic approach is polished, experience sections feel curated.

Aesthetic approach is polished, experience sections feel curated.

check

check

Overlay text on room image adds dynamic flair.

Overlay text on room image adds dynamic flair.

xmark

xmark

Standard hotel site layout reduces novelty.

Standard hotel site layout reduces novelty.

lightbulb

lightbulb

Experiment with interactive elements in room previews.

Experiment with interactive elements in room previews.

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Aesthetic approach is polished, experience sections feel curated.

check

Overlay text on room image adds dynamic flair.

xmark

Standard hotel site layout reduces novelty.

lightbulb

Experiment with interactive elements in room previews.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

95

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear sectioning but overwhelming links may cause choice paralysis.

Clear sectioning but overwhelming links may cause choice paralysis.

check

check

Retreat cards are visually distinct and informative.

Retreat cards are visually distinct and informative.

xmark

xmark

Abundance of CTAs creates decision complexity above the fold.

Abundance of CTAs creates decision complexity above the fold.

lightbulb

lightbulb

Prioritize primary action to guide user journey.

Prioritize primary action to guide user journey.

Great

Keep it up!

browser

User Experience (UX)

95

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear sectioning but overwhelming links may cause choice paralysis.

check

Retreat cards are visually distinct and informative.

xmark

Abundance of CTAs creates decision complexity above the fold.

lightbulb

Prioritize primary action to guide user journey.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Tone conveys luxury, but repetitive headlines dilute messaging.

Tone conveys luxury, but repetitive headlines dilute messaging.

check

check

Event descriptions are compelling and informative.

Event descriptions are compelling and informative.

xmark

xmark

Multiple 'Book now' CTAs lack contextual differentiation.

Multiple 'Book now' CTAs lack contextual differentiation.

lightbulb

lightbulb

Differentiate CTA labels to match section intent.

Differentiate CTA labels to match section intent.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Tone conveys luxury, but repetitive headlines dilute messaging.

check

Event descriptions are compelling and informative.

xmark

Multiple 'Book now' CTAs lack contextual differentiation.

lightbulb

Differentiate CTA labels to match section intent.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant minimal design, cohesive color palette invoking luxury.

Elegant minimal design, cohesive color palette invoking luxury.

check

check

Clean typography and grid-based layout enhance readability.

Clean typography and grid-based layout enhance readability.

xmark

xmark

Navigation menu blends too much with background, lacks contrast.

Navigation menu blends too much with background, lacks contrast.

lightbulb

lightbulb

Increase contrast in key elements to improve visibility.

Increase contrast in key elements to improve visibility.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant minimal design, cohesive color palette invoking luxury.

check

Clean typography and grid-based layout enhance readability.

xmark

Navigation menu blends too much with background, lacks contrast.

lightbulb

Increase contrast in key elements to improve visibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Incorporate user-generated reviews and ratings to strengthen social proof and trust.

Incorporate user-generated reviews and ratings to strengthen social proof and trust.

Important

Easy fix

Enhance CTA Contrast

Enhance CTA Contrast

Enhance CTA Contrast

Increase color contrast and size of primary CTAs to improve click-through.

Increase color contrast and size of primary CTAs to improve click-through.

Suggestion

Moderate fix

Optimize Mobile Hero Text

Optimize Mobile Hero Text

Optimize Mobile Hero Text

Implement responsive text scaling and repositioning on hero for smaller screens.

Implement responsive text scaling and repositioning on hero for smaller screens.

Suggestion

Moderate fix

Introduce Interactive Room Previews

Introduce Interactive Room Previews

Introduce Interactive Room Previews

Add 360-degree tours or hover effects for room categories to boost engagement.

Add 360-degree tours or hover effects for room categories to boost engagement.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025