Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A
Conversion Qualification*
#
1
Website Rank
Palm Heights Hotel homepage features a full-screen beach hero, minimal navigation, curated retreats, room categories, event listings, Instagram feed and newsletter signup, all in a clean, luxurious aesthetic with clear visual hierarchy.
A
Conversion Qualification*
#
1
Website Rank
A
Conversion Qualification*
Palm Heights Hotel homepage features a full-screen beach hero, minimal navigation, curated retreats, room categories, event listings, Instagram feed and newsletter signup, all in a clean, luxurious aesthetic with clear visual hierarchy.
#
1
Website Rank
Palm Heights Hotel homepage features a full-screen beach hero, minimal navigation, curated retreats, room categories, event listings, Instagram feed and newsletter signup, all in a clean, luxurious aesthetic with clear visual hierarchy.
80
80
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
95
95
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality beach hero image sets aspirational tone.
High-quality beach hero image sets aspirational tone.
High-quality beach hero image sets aspirational tone.
circle-check
circle-check
Intuitive retreat and event cards showcase offerings elegantly.
Intuitive retreat and event cards showcase offerings elegantly.
Intuitive retreat and event cards showcase offerings elegantly.
circle-check
circle-check
Consistent beige and white palette evokes a calm atmosphere.
Consistent beige and white palette evokes a calm atmosphere.
Consistent beige and white palette evokes a calm atmosphere.
circle-check
circle-check
Clear section titles guide users through diverse offerings.
Clear section titles guide users through diverse offerings.
Clear section titles guide users through diverse offerings.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu contrasts poorly with hero background.
Navigation menu contrasts poorly with hero background.
Navigation menu contrasts poorly with hero background.
circle-exclamation
circle-exclamation
Excessive CTAs up front may overwhelm first-time visitors.
Excessive CTAs up front may overwhelm first-time visitors.
Excessive CTAs up front may overwhelm first-time visitors.
circle-exclamation
circle-exclamation
Lack of customer testimonials reduces credibility.
Lack of customer testimonials reduces credibility.
Lack of customer testimonials reduces credibility.
circle-exclamation
circle-exclamation
Room category overlay text is difficult to read on mobile.
Room category overlay text is difficult to read on mobile.
Room category overlay text is difficult to read on mobile.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts; some image scaling issues on narrow screens.
Site adapts; some image scaling issues on narrow screens.
check
check
Sections reflow well on mobile, preserving hierarchy.
Sections reflow well on mobile, preserving hierarchy.
xmark
xmark
Text on hero image crops awkwardly on smaller viewports.
Text on hero image crops awkwardly on smaller viewports.
lightbulb
lightbulb
Ensure text scale and positioning adjust responsively.
Ensure text scale and positioning adjust responsively.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts; some image scaling issues on narrow screens.
check
Sections reflow well on mobile, preserving hierarchy.
xmark
Text on hero image crops awkwardly on smaller viewports.
lightbulb
Ensure text scale and positioning adjust responsively.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some scarcity hints in 'sold out'; social proof minimal.
Some scarcity hints in 'sold out'; social proof minimal.
check
check
Sold-out labels create FOMO for sold events.
Sold-out labels create FOMO for sold events.
xmark
xmark
No guest reviews or ratings to build trust.
No guest reviews or ratings to build trust.
lightbulb
lightbulb
Integrate guest testimonials for stronger social proof.
Integrate guest testimonials for stronger social proof.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some scarcity hints in 'sold out'; social proof minimal.
check
Sold-out labels create FOMO for sold events.
xmark
No guest reviews or ratings to build trust.
lightbulb
Integrate guest testimonials for stronger social proof.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Aesthetic approach is polished, experience sections feel curated.
Aesthetic approach is polished, experience sections feel curated.
check
check
Overlay text on room image adds dynamic flair.
Overlay text on room image adds dynamic flair.
xmark
xmark
Standard hotel site layout reduces novelty.
Standard hotel site layout reduces novelty.
lightbulb
lightbulb
Experiment with interactive elements in room previews.
Experiment with interactive elements in room previews.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Aesthetic approach is polished, experience sections feel curated.
check
Overlay text on room image adds dynamic flair.
xmark
Standard hotel site layout reduces novelty.
lightbulb
Experiment with interactive elements in room previews.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
95
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sectioning but overwhelming links may cause choice paralysis.
Clear sectioning but overwhelming links may cause choice paralysis.
check
check
Retreat cards are visually distinct and informative.
Retreat cards are visually distinct and informative.
xmark
xmark
Abundance of CTAs creates decision complexity above the fold.
Abundance of CTAs creates decision complexity above the fold.
lightbulb
lightbulb
Prioritize primary action to guide user journey.
Prioritize primary action to guide user journey.
Great
Keep it up!
browser
User Experience (UX)
95
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sectioning but overwhelming links may cause choice paralysis.
check
Retreat cards are visually distinct and informative.
xmark
Abundance of CTAs creates decision complexity above the fold.
lightbulb
Prioritize primary action to guide user journey.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone conveys luxury, but repetitive headlines dilute messaging.
Tone conveys luxury, but repetitive headlines dilute messaging.
check
check
Event descriptions are compelling and informative.
Event descriptions are compelling and informative.
xmark
xmark
Multiple 'Book now' CTAs lack contextual differentiation.
Multiple 'Book now' CTAs lack contextual differentiation.
lightbulb
lightbulb
Differentiate CTA labels to match section intent.
Differentiate CTA labels to match section intent.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone conveys luxury, but repetitive headlines dilute messaging.
check
Event descriptions are compelling and informative.
xmark
Multiple 'Book now' CTAs lack contextual differentiation.
lightbulb
Differentiate CTA labels to match section intent.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant minimal design, cohesive color palette invoking luxury.
Elegant minimal design, cohesive color palette invoking luxury.
check
check
Clean typography and grid-based layout enhance readability.
Clean typography and grid-based layout enhance readability.
xmark
xmark
Navigation menu blends too much with background, lacks contrast.
Navigation menu blends too much with background, lacks contrast.
lightbulb
lightbulb
Increase contrast in key elements to improve visibility.
Increase contrast in key elements to improve visibility.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant minimal design, cohesive color palette invoking luxury.
check
Clean typography and grid-based layout enhance readability.
xmark
Navigation menu blends too much with background, lacks contrast.
lightbulb
Increase contrast in key elements to improve visibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Incorporate user-generated reviews and ratings to strengthen social proof and trust.
Incorporate user-generated reviews and ratings to strengthen social proof and trust.
Important
Easy fix
Enhance CTA Contrast
Enhance CTA Contrast
Enhance CTA Contrast
Increase color contrast and size of primary CTAs to improve click-through.
Increase color contrast and size of primary CTAs to improve click-through.
Suggestion
Moderate fix
Optimize Mobile Hero Text
Optimize Mobile Hero Text
Optimize Mobile Hero Text
Implement responsive text scaling and repositioning on hero for smaller screens.
Implement responsive text scaling and repositioning on hero for smaller screens.
Suggestion
Moderate fix
Introduce Interactive Room Previews
Introduce Interactive Room Previews
Introduce Interactive Room Previews
Add 360-degree tours or hover effects for room categories to boost engagement.
Add 360-degree tours or hover effects for room categories to boost engagement.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025