Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
35
Website Rank
Palm Heights site features a full screen beach hero image with layered navigation quick links and curated sections for retreats room types events and social feed all tailored for a luxury boutique experience
B+
Conversion Qualification*
#
35
Website Rank
B+
Conversion Qualification*
Palm Heights site features a full screen beach hero image with layered navigation quick links and curated sections for retreats room types events and social feed all tailored for a luxury boutique experience
#
35
Website Rank
Palm Heights site features a full screen beach hero image with layered navigation quick links and curated sections for retreats room types events and social feed all tailored for a luxury boutique experience
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality imagery evokes luxury aesthetic
High quality imagery evokes luxury aesthetic
High quality imagery evokes luxury aesthetic
circle-check
circle-check
Minimalistic layout reduces clutter and feels premium
Minimalistic layout reduces clutter and feels premium
Minimalistic layout reduces clutter and feels premium
circle-check
circle-check
Clear section segmentation with distinct headings
Clear section segmentation with distinct headings
Clear section segmentation with distinct headings
circle-check
circle-check
Quick links allow direct access to key experiences
Quick links allow direct access to key experiences
Quick links allow direct access to key experiences
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of primary CTA above the hero image
Lack of primary CTA above the hero image
Lack of primary CTA above the hero image
circle-exclamation
circle-exclamation
Hero image height pushes main content off screen
Hero image height pushes main content off screen
Hero image height pushes main content off screen
circle-exclamation
circle-exclamation
Event titles are overly verbose and hard to scan
Event titles are overly verbose and hard to scan
Event titles are overly verbose and hard to scan
circle-exclamation
circle-exclamation
No pricing or rate details visible on page
No pricing or rate details visible on page
No pricing or rate details visible on page
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout adapts well but hero dominates viewport
Mobile layout adapts well but hero dominates viewport
check
check
Quick link grid stacks neatly on small screens
Quick link grid stacks neatly on small screens
xmark
xmark
Hero section height blocks deeper content on mobile
Hero section height blocks deeper content on mobile
lightbulb
lightbulb
Reduce hero height to reveal CTAs above the fold
Reduce hero height to reveal CTAs above the fold
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout adapts well but hero dominates viewport
check
Quick link grid stacks neatly on small screens
xmark
Hero section height blocks deeper content on mobile
lightbulb
Reduce hero height to reveal CTAs above the fold
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity and social proof on display
Limited scarcity and social proof on display
check
check
Sold out labels generate perceived demand
Sold out labels generate perceived demand
xmark
xmark
No guest reviews or ratings shown
No guest reviews or ratings shown
lightbulb
lightbulb
Add social proof elements to build credibility
Add social proof elements to build credibility
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity and social proof on display
check
Sold out labels generate perceived demand
xmark
No guest reviews or ratings shown
lightbulb
Add social proof elements to build credibility
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant design follows standard hotel norms
Elegant design follows standard hotel norms
check
check
I m looking to filter offers fresh approach
I m looking to filter offers fresh approach
xmark
xmark
Overlay text on images reduces readability
Overlay text on images reduces readability
lightbulb
lightbulb
Increase contrast and adjust text placement
Increase contrast and adjust text placement
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant design follows standard hotel norms
check
I m looking to filter offers fresh approach
xmark
Overlay text on images reduces readability
lightbulb
Increase contrast and adjust text placement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is intuitive yet lacks immediate CTAs
Navigation is intuitive yet lacks immediate CTAs
check
check
Quick links streamline journey choices
Quick links streamline journey choices
xmark
xmark
Primary book button is hidden below the fold
Primary book button is hidden below the fold
lightbulb
lightbulb
Introduce persistent CTA to speed booking process
Introduce persistent CTA to speed booking process
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is intuitive yet lacks immediate CTAs
check
Quick links streamline journey choices
xmark
Primary book button is hidden below the fold
lightbulb
Introduce persistent CTA to speed booking process
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are clear but some copy feels verbose
Headings are clear but some copy feels verbose
check
check
Imperative CTAs are direct and actionable
Imperative CTAs are direct and actionable
xmark
xmark
Long event headlines overwhelm quick scanning
Long event headlines overwhelm quick scanning
lightbulb
lightbulb
Simplify headlines to improve scannability
Simplify headlines to improve scannability
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are clear but some copy feels verbose
check
Imperative CTAs are direct and actionable
xmark
Long event headlines overwhelm quick scanning
lightbulb
Simplify headlines to improve scannability
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean composition delivers premium resort feel
Clean composition delivers premium resort feel
check
check
High quality photos create aspirational mood
High quality photos create aspirational mood
xmark
xmark
Excessive whitespace leads to feeling of emptiness
Excessive whitespace leads to feeling of emptiness
lightbulb
lightbulb
Balance whitespace to guide user focus effectively
Balance whitespace to guide user focus effectively
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean composition delivers premium resort feel
check
High quality photos create aspirational mood
xmark
Excessive whitespace leads to feeling of emptiness
lightbulb
Balance whitespace to guide user focus effectively
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Reduce hero height
Reduce hero height
Reduce hero height
Adjust hero section to occupy less vertical space on mobile so key CTAs appear above the fold
Adjust hero section to occupy less vertical space on mobile so key CTAs appear above the fold
Important
Moderate fix
Introduce floating CTA
Introduce floating CTA
Introduce floating CTA
Add a persistent Book Now button to ensure quick access to booking from any scroll position
Add a persistent Book Now button to ensure quick access to booking from any scroll position
Suggestion
Easy fix
Simplify event headlines
Simplify event headlines
Simplify event headlines
Shorten and rephrase event titles for easier scanning and to reduce cognitive load
Shorten and rephrase event titles for easier scanning and to reduce cognitive load
Suggestion
Moderate fix
Showcase guest reviews
Showcase guest reviews
Showcase guest reviews
Integrate testimonials or star ratings to enhance trust and social proof on property offerings
Integrate testimonials or star ratings to enhance trust and social proof on property offerings
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025