Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

100

Website Rank

Park MGM homepage features a hero carousel with booking widget, followed by events, offers, explore, rooms, and experiences sections; rich but content-heavy layout.

C+

Conversion Qualification*

#

100

Website Rank

C+

Conversion Qualification*

Park MGM homepage features a hero carousel with booking widget, followed by events, offers, explore, rooms, and experiences sections; rich but content-heavy layout.

#

100

Website Rank

Park MGM homepage features a hero carousel with booking widget, followed by events, offers, explore, rooms, and experiences sections; rich but content-heavy layout.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Prominent booking form above the fold.

Prominent booking form above the fold.

Prominent booking form above the fold.

circle-check

circle-check

Clean visual hierarchy with clear section headings.

Clean visual hierarchy with clear section headings.

Clean visual hierarchy with clear section headings.

circle-check

circle-check

High-quality imagery reinforces brand appeal.

High-quality imagery reinforces brand appeal.

High-quality imagery reinforces brand appeal.

circle-check

circle-check

Consistent color palette ties the design together.

Consistent color palette ties the design together.

Consistent color palette ties the design together.

Things to improve

Things to improve

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circle-exclamation

Hero text contrast is low against background image.

Hero text contrast is low against background image.

Hero text contrast is low against background image.

circle-exclamation

circle-exclamation

Navigation menu feels overcrowded.

Navigation menu feels overcrowded.

Navigation menu feels overcrowded.

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circle-exclamation

Lack of social proof like reviews or ratings.

Lack of social proof like reviews or ratings.

Lack of social proof like reviews or ratings.

circle-exclamation

circle-exclamation

Multiple CTAs compete for user attention.

Multiple CTAs compete for user attention.

Multiple CTAs compete for user attention.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout appears adaptive with collapsible navigation, though form elements may crowd small screens.

Layout appears adaptive with collapsible navigation, though form elements may crowd small screens.

check

check

Hamburger menu indicates mobile-friendly navigation.

Hamburger menu indicates mobile-friendly navigation.

xmark

xmark

Date picker width may require horizontal scroll on mobile.

Date picker width may require horizontal scroll on mobile.

lightbulb

lightbulb

Test and adjust form layouts for smaller viewports.

Test and adjust form layouts for smaller viewports.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout appears adaptive with collapsible navigation, though form elements may crowd small screens.

check

Hamburger menu indicates mobile-friendly navigation.

xmark

Date picker width may require horizontal scroll on mobile.

lightbulb

Test and adjust form layouts for smaller viewports.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong CTAs but missing urgency and social proof elements to drive conversions.

Strong CTAs but missing urgency and social proof elements to drive conversions.

check

check

Clear 'Find rooms' buttons guide booking process.

Clear 'Find rooms' buttons guide booking process.

xmark

xmark

No countdown timers or scarcity cues on offers.

No countdown timers or scarcity cues on offers.

lightbulb

lightbulb

Add social proof and scarcity tactics to increase conversion.

Add social proof and scarcity tactics to increase conversion.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong CTAs but missing urgency and social proof elements to drive conversions.

check

Clear 'Find rooms' buttons guide booking process.

xmark

No countdown timers or scarcity cues on offers.

lightbulb

Add social proof and scarcity tactics to increase conversion.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard resort layout with branded touches; lacks unique interactive features.

Standard resort layout with branded touches; lacks unique interactive features.

check

check

Hero carousel adds dynamic engagement.

Hero carousel adds dynamic engagement.

xmark

xmark

Page structure follows typical industry patterns.

Page structure follows typical industry patterns.

lightbulb

lightbulb

Introduce an interactive map or quiz for personalized exploration.

Introduce an interactive map or quiz for personalized exploration.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard resort layout with branded touches; lacks unique interactive features.

check

Hero carousel adds dynamic engagement.

xmark

Page structure follows typical industry patterns.

lightbulb

Introduce an interactive map or quiz for personalized exploration.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Logical content grouping supports exploration, but decision overload from many options.

Logical content grouping supports exploration, but decision overload from many options.

check

check

Search functionality is immediately accessible.

Search functionality is immediately accessible.

xmark

xmark

Too many CTAs distract from primary booking action.

Too many CTAs distract from primary booking action.

lightbulb

lightbulb

Consolidate calls-to-action to emphasize the main booking flow.

Consolidate calls-to-action to emphasize the main booking flow.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Logical content grouping supports exploration, but decision overload from many options.

check

Search functionality is immediately accessible.

xmark

Too many CTAs distract from primary booking action.

lightbulb

Consolidate calls-to-action to emphasize the main booking flow.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headings and CTAs guide users, though some descriptions truncate mid-sentence.

Concise headings and CTAs guide users, though some descriptions truncate mid-sentence.

check

check

Headlines clearly communicate section purpose.

Headlines clearly communicate section purpose.

xmark

xmark

Room descriptions cut off without clear indication of continuation.

Room descriptions cut off without clear indication of continuation.

lightbulb

lightbulb

Limit text length or use read-more links for completeness.

Limit text length or use read-more links for completeness.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headings and CTAs guide users, though some descriptions truncate mid-sentence.

check

Headlines clearly communicate section purpose.

xmark

Room descriptions cut off without clear indication of continuation.

lightbulb

Limit text length or use read-more links for completeness.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern, branded look with quality images, but some text lacks contrast.

Modern, branded look with quality images, but some text lacks contrast.

check

check

Consistent brand colors reinforce identity.

Consistent brand colors reinforce identity.

xmark

xmark

Hero text blends into the imagery, reducing readability.

Hero text blends into the imagery, reducing readability.

lightbulb

lightbulb

Increase color contrast for hero text to improve legibility.

Increase color contrast for hero text to improve legibility.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Modern, branded look with quality images, but some text lacks contrast.

check

Consistent brand colors reinforce identity.

xmark

Hero text blends into the imagery, reducing readability.

lightbulb

Increase color contrast for hero text to improve legibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Hero Contrast

Enhance Hero Contrast

Enhance Hero Contrast

Improve readability by increasing contrast between hero text and background imagery.

Improve readability by increasing contrast between hero text and background imagery.

Suggestion

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Incorporate guest reviews or ratings to build trust and leverage social proof.

Incorporate guest reviews or ratings to build trust and leverage social proof.

Important

Moderate fix

Implement Scarcity Timers

Implement Scarcity Timers

Implement Scarcity Timers

Add countdown timers for limited-time offers to create urgency and boost conversions.

Add countdown timers for limited-time offers to create urgency and boost conversions.

Suggestion

Easy fix

Optimize Mobile Picker

Optimize Mobile Picker

Optimize Mobile Picker

Refine the date and guest selection layout for small screens to reduce horizontal scroll.

Refine the date and guest selection layout for small screens to reduce horizontal scroll.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025