Welcome,
Welcome,
Park MGM
Park MGM
Park MGM
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
100
100
out of 183 websites
out of 183 websites
72.25
72.25
72.25
/100
/100
/100
You ranked
out of 183 websites
100
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Hamburger menu indicates mobile-friendly navigation.
Hamburger menu indicates mobile-friendly navigation.
Hamburger menu indicates mobile-friendly navigation.
xmark
xmark
What you can improve
Date picker width may require horizontal scroll on mobile.
Date picker width may require horizontal scroll on mobile.
Date picker width may require horizontal scroll on mobile.
lightbulb
lightbulb
Quick insight
Test and adjust form layouts for smaller viewports.
Test and adjust form layouts for smaller viewports.
Test and adjust form layouts for smaller viewports.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Clear 'Find rooms' buttons guide booking process.
Clear 'Find rooms' buttons guide booking process.
Clear 'Find rooms' buttons guide booking process.
xmark
xmark
What you can improve
No countdown timers or scarcity cues on offers.
No countdown timers or scarcity cues on offers.
No countdown timers or scarcity cues on offers.
lightbulb
lightbulb
Quick insight
Add social proof and scarcity tactics to increase conversion.
Add social proof and scarcity tactics to increase conversion.
Add social proof and scarcity tactics to increase conversion.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Search functionality is immediately accessible.
Search functionality is immediately accessible.
Search functionality is immediately accessible.
xmark
xmark
What you can improve
Too many CTAs distract from primary booking action.
Too many CTAs distract from primary booking action.
Too many CTAs distract from primary booking action.
lightbulb
lightbulb
Quick insight
Consolidate calls-to-action to emphasize the main booking flow.
Consolidate calls-to-action to emphasize the main booking flow.
Consolidate calls-to-action to emphasize the main booking flow.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Headlines clearly communicate section purpose.
Headlines clearly communicate section purpose.
Headlines clearly communicate section purpose.
xmark
xmark
What you can improve
Room descriptions cut off without clear indication of continuation.
Room descriptions cut off without clear indication of continuation.
Room descriptions cut off without clear indication of continuation.
lightbulb
lightbulb
Quick insight
Limit text length or use read-more links for completeness.
Limit text length or use read-more links for completeness.
Limit text length or use read-more links for completeness.
Good
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Consistent brand colors reinforce identity.
Consistent brand colors reinforce identity.
Consistent brand colors reinforce identity.
xmark
xmark
What you can improve
Hero text blends into the imagery, reducing readability.
Hero text blends into the imagery, reducing readability.
Hero text blends into the imagery, reducing readability.
lightbulb
lightbulb
Quick insight
Increase color contrast for hero text to improve legibility.
Increase color contrast for hero text to improve legibility.
Increase color contrast for hero text to improve legibility.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Hero carousel adds dynamic engagement.
Hero carousel adds dynamic engagement.
Hero carousel adds dynamic engagement.
xmark
xmark
What you can improve
Page structure follows typical industry patterns.
Page structure follows typical industry patterns.
Page structure follows typical industry patterns.
lightbulb
lightbulb
Quick insight
Introduce an interactive map or quiz for personalized exploration.
Introduce an interactive map or quiz for personalized exploration.
Introduce an interactive map or quiz for personalized exploration.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Enhance Hero Contrast
Improve readability by increasing contrast between hero text and background imagery.
Suggestion
Moderate fix
Add Social Proof
Incorporate guest reviews or ratings to build trust and leverage social proof.
Important
Easy fix
Enhance Hero Contrast
Improve readability by increasing contrast between hero text and background imagery.
Suggestion
Moderate fix
Add Social Proof
Incorporate guest reviews or ratings to build trust and leverage social proof.
Important
Moderate fix
Implement Scarcity Timers
Add countdown timers for limited-time offers to create urgency and boost conversions.
Suggestion
Easy fix
Optimize Mobile Picker
Refine the date and guest selection layout for small screens to reduce horizontal scroll.
Important
Moderate fix
Implement Scarcity Timers
Add countdown timers for limited-time offers to create urgency and boost conversions.
Suggestion
Easy fix
Optimize Mobile Picker
Refine the date and guest selection layout for small screens to reduce horizontal scroll.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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