Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
100
Website Rank
Park MGM homepage features a hero carousel with booking widget, followed by events, offers, explore, rooms, and experiences sections; rich but content-heavy layout.
C+
Conversion Qualification*
#
100
Website Rank
C+
Conversion Qualification*
Park MGM homepage features a hero carousel with booking widget, followed by events, offers, explore, rooms, and experiences sections; rich but content-heavy layout.
#
100
Website Rank
Park MGM homepage features a hero carousel with booking widget, followed by events, offers, explore, rooms, and experiences sections; rich but content-heavy layout.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Prominent booking form above the fold.
Prominent booking form above the fold.
Prominent booking form above the fold.
circle-check
circle-check
Clean visual hierarchy with clear section headings.
Clean visual hierarchy with clear section headings.
Clean visual hierarchy with clear section headings.
circle-check
circle-check
High-quality imagery reinforces brand appeal.
High-quality imagery reinforces brand appeal.
High-quality imagery reinforces brand appeal.
circle-check
circle-check
Consistent color palette ties the design together.
Consistent color palette ties the design together.
Consistent color palette ties the design together.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero text contrast is low against background image.
Hero text contrast is low against background image.
Hero text contrast is low against background image.
circle-exclamation
circle-exclamation
Navigation menu feels overcrowded.
Navigation menu feels overcrowded.
Navigation menu feels overcrowded.
circle-exclamation
circle-exclamation
Lack of social proof like reviews or ratings.
Lack of social proof like reviews or ratings.
Lack of social proof like reviews or ratings.
circle-exclamation
circle-exclamation
Multiple CTAs compete for user attention.
Multiple CTAs compete for user attention.
Multiple CTAs compete for user attention.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears adaptive with collapsible navigation, though form elements may crowd small screens.
Layout appears adaptive with collapsible navigation, though form elements may crowd small screens.
check
check
Hamburger menu indicates mobile-friendly navigation.
Hamburger menu indicates mobile-friendly navigation.
xmark
xmark
Date picker width may require horizontal scroll on mobile.
Date picker width may require horizontal scroll on mobile.
lightbulb
lightbulb
Test and adjust form layouts for smaller viewports.
Test and adjust form layouts for smaller viewports.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears adaptive with collapsible navigation, though form elements may crowd small screens.
check
Hamburger menu indicates mobile-friendly navigation.
xmark
Date picker width may require horizontal scroll on mobile.
lightbulb
Test and adjust form layouts for smaller viewports.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong CTAs but missing urgency and social proof elements to drive conversions.
Strong CTAs but missing urgency and social proof elements to drive conversions.
check
check
Clear 'Find rooms' buttons guide booking process.
Clear 'Find rooms' buttons guide booking process.
xmark
xmark
No countdown timers or scarcity cues on offers.
No countdown timers or scarcity cues on offers.
lightbulb
lightbulb
Add social proof and scarcity tactics to increase conversion.
Add social proof and scarcity tactics to increase conversion.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong CTAs but missing urgency and social proof elements to drive conversions.
check
Clear 'Find rooms' buttons guide booking process.
xmark
No countdown timers or scarcity cues on offers.
lightbulb
Add social proof and scarcity tactics to increase conversion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard resort layout with branded touches; lacks unique interactive features.
Standard resort layout with branded touches; lacks unique interactive features.
check
check
Hero carousel adds dynamic engagement.
Hero carousel adds dynamic engagement.
xmark
xmark
Page structure follows typical industry patterns.
Page structure follows typical industry patterns.
lightbulb
lightbulb
Introduce an interactive map or quiz for personalized exploration.
Introduce an interactive map or quiz for personalized exploration.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard resort layout with branded touches; lacks unique interactive features.
check
Hero carousel adds dynamic engagement.
xmark
Page structure follows typical industry patterns.
lightbulb
Introduce an interactive map or quiz for personalized exploration.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical content grouping supports exploration, but decision overload from many options.
Logical content grouping supports exploration, but decision overload from many options.
check
check
Search functionality is immediately accessible.
Search functionality is immediately accessible.
xmark
xmark
Too many CTAs distract from primary booking action.
Too many CTAs distract from primary booking action.
lightbulb
lightbulb
Consolidate calls-to-action to emphasize the main booking flow.
Consolidate calls-to-action to emphasize the main booking flow.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical content grouping supports exploration, but decision overload from many options.
check
Search functionality is immediately accessible.
xmark
Too many CTAs distract from primary booking action.
lightbulb
Consolidate calls-to-action to emphasize the main booking flow.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headings and CTAs guide users, though some descriptions truncate mid-sentence.
Concise headings and CTAs guide users, though some descriptions truncate mid-sentence.
check
check
Headlines clearly communicate section purpose.
Headlines clearly communicate section purpose.
xmark
xmark
Room descriptions cut off without clear indication of continuation.
Room descriptions cut off without clear indication of continuation.
lightbulb
lightbulb
Limit text length or use read-more links for completeness.
Limit text length or use read-more links for completeness.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headings and CTAs guide users, though some descriptions truncate mid-sentence.
check
Headlines clearly communicate section purpose.
xmark
Room descriptions cut off without clear indication of continuation.
lightbulb
Limit text length or use read-more links for completeness.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern, branded look with quality images, but some text lacks contrast.
Modern, branded look with quality images, but some text lacks contrast.
check
check
Consistent brand colors reinforce identity.
Consistent brand colors reinforce identity.
xmark
xmark
Hero text blends into the imagery, reducing readability.
Hero text blends into the imagery, reducing readability.
lightbulb
lightbulb
Increase color contrast for hero text to improve legibility.
Increase color contrast for hero text to improve legibility.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern, branded look with quality images, but some text lacks contrast.
check
Consistent brand colors reinforce identity.
xmark
Hero text blends into the imagery, reducing readability.
lightbulb
Increase color contrast for hero text to improve legibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Hero Contrast
Enhance Hero Contrast
Enhance Hero Contrast
Improve readability by increasing contrast between hero text and background imagery.
Improve readability by increasing contrast between hero text and background imagery.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate guest reviews or ratings to build trust and leverage social proof.
Incorporate guest reviews or ratings to build trust and leverage social proof.
Important
Moderate fix
Implement Scarcity Timers
Implement Scarcity Timers
Implement Scarcity Timers
Add countdown timers for limited-time offers to create urgency and boost conversions.
Add countdown timers for limited-time offers to create urgency and boost conversions.
Suggestion
Easy fix
Optimize Mobile Picker
Optimize Mobile Picker
Optimize Mobile Picker
Refine the date and guest selection layout for small screens to reduce horizontal scroll.
Refine the date and guest selection layout for small screens to reduce horizontal scroll.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025