Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
19
Website Rank
Modern imaging clear CTAs and loyalty offers wrap extensive hotel info in a branded layout
B+
Conversion Qualification*
#
19
Website Rank
B+
Conversion Qualification*
Modern imaging clear CTAs and loyalty offers wrap extensive hotel info in a branded layout
#
19
Website Rank
Modern imaging clear CTAs and loyalty offers wrap extensive hotel info in a branded layout
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality hero imagery creates strong visual impact
High quality hero imagery creates strong visual impact
High quality hero imagery creates strong visual impact
circle-check
circle-check
Primary Find rooms button is prominent above fold
Primary Find rooms button is prominent above fold
Primary Find rooms button is prominent above fold
circle-check
circle-check
Loyalty benefits clearly promoted at top of page
Loyalty benefits clearly promoted at top of page
Loyalty benefits clearly promoted at top of page
circle-check
circle-check
Mobile nav efficiently consolidates menu items
Mobile nav efficiently consolidates menu items
Mobile nav efficiently consolidates menu items
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Top navigation feels overcrowded with many links
Top navigation feels overcrowded with many links
Top navigation feels overcrowded with many links
circle-exclamation
circle-exclamation
Carousel controls are small and hard to target
Carousel controls are small and hard to target
Carousel controls are small and hard to target
circle-exclamation
circle-exclamation
No customer reviews or social proof visible
No customer reviews or social proof visible
No customer reviews or social proof visible
circle-exclamation
circle-exclamation
Long legal text in cookie banner overwhelms content
Long legal text in cookie banner overwhelms content
Long legal text in cookie banner overwhelms content
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts well on mobile with clear hamburger nav
Site adapts well on mobile with clear hamburger nav
check
check
Menu collapses neatly into a single toggle
Menu collapses neatly into a single toggle
xmark
xmark
Nested links require multiple taps to access
Nested links require multiple taps to access
lightbulb
lightbulb
Implement sticky header so users can access nav faster
Implement sticky header so users can access nav faster
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts well on mobile with clear hamburger nav
check
Menu collapses neatly into a single toggle
xmark
Nested links require multiple taps to access
lightbulb
Implement sticky header so users can access nav faster
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Loyalty incentives present but scarcity and social proof absent
Loyalty incentives present but scarcity and social proof absent
check
check
Dining credit offer and member rates are prominent
Dining credit offer and member rates are prominent
xmark
xmark
No guest ratings or time limited offers to drive urgency
No guest ratings or time limited offers to drive urgency
lightbulb
lightbulb
Add limited time deal banners and review snippets to boost conversions
Add limited time deal banners and review snippets to boost conversions
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Loyalty incentives present but scarcity and social proof absent
check
Dining credit offer and member rates are prominent
xmark
No guest ratings or time limited offers to drive urgency
lightbulb
Add limited time deal banners and review snippets to boost conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Layout follows common hotel site patterns with branded accents
Layout follows common hotel site patterns with branded accents
check
check
The Explore section adds a touch of brand storytelling
The Explore section adds a touch of brand storytelling
xmark
xmark
Overall design feels predictable and lacks unique elements
Overall design feels predictable and lacks unique elements
lightbulb
lightbulb
Introduce dynamic local stories or video to increase uniqueness
Introduce dynamic local stories or video to increase uniqueness
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Layout follows common hotel site patterns with branded accents
check
The Explore section adds a touch of brand storytelling
xmark
Overall design feels predictable and lacks unique elements
lightbulb
Introduce dynamic local stories or video to increase uniqueness
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive CTAs guide users but many options may cause overload
Intuitive CTAs guide users but many options may cause overload
check
check
Find rooms CTA is clear and actionable
Find rooms CTA is clear and actionable
xmark
xmark
Excessive menu choices can increase decision paralysis
Excessive menu choices can increase decision paralysis
lightbulb
lightbulb
Simplify top level navigation to reduce cognitive load
Simplify top level navigation to reduce cognitive load
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive CTAs guide users but many options may cause overload
check
Find rooms CTA is clear and actionable
xmark
Excessive menu choices can increase decision paralysis
lightbulb
Simplify top level navigation to reduce cognitive load
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
CTAs use active verbs and headlines are concise
CTAs use active verbs and headlines are concise
check
check
Action oriented copy boosts clarity
Action oriented copy boosts clarity
xmark
xmark
Cookie notice text is excessively long and legalistic
Cookie notice text is excessively long and legalistic
lightbulb
lightbulb
Shorten cookie text to essential info and link details
Shorten cookie text to essential info and link details
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
CTAs use active verbs and headlines are concise
check
Action oriented copy boosts clarity
xmark
Cookie notice text is excessively long and legalistic
lightbulb
Shorten cookie text to essential info and link details
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean layout with strong brand visuals and consistent styling
Clean layout with strong brand visuals and consistent styling
check
check
High quality photography prominently displayed
High quality photography prominently displayed
xmark
xmark
Dark green footer blocks contrast heavily with main content
Dark green footer blocks contrast heavily with main content
lightbulb
lightbulb
Consider lightening footer background for better balance
Consider lightening footer background for better balance
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean layout with strong brand visuals and consistent styling
check
High quality photography prominently displayed
xmark
Dark green footer blocks contrast heavily with main content
lightbulb
Consider lightening footer background for better balance
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce number of top level menu items to streamline user choices
Reduce number of top level menu items to streamline user choices
Important
Easy fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Display guest reviews or star ratings on room cards to build trust
Display guest reviews or star ratings on room cards to build trust
Suggestion
Easy fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Show limited time countdown on offers to encourage bookings
Show limited time countdown on offers to encourage bookings
Suggestion
Moderate fix
Embed Interactive Map
Embed Interactive Map
Embed Interactive Map
Include a map section to help users visualize hotel location
Include a map section to help users visualize hotel location
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025