Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
3
Website Rank
The Paws Up Montana homepage showcases immersive wilderness retreats; large visuals and clear sections feature lodging types adventures and social proof through awards and testimonials
B+
Conversion Qualification*
#
3
Website Rank
B+
Conversion Qualification*
The Paws Up Montana homepage showcases immersive wilderness retreats; large visuals and clear sections feature lodging types adventures and social proof through awards and testimonials
#
3
Website Rank
The Paws Up Montana homepage showcases immersive wilderness retreats; large visuals and clear sections feature lodging types adventures and social proof through awards and testimonials
85
85
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
90
90
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery evokes immersive wilderness retreat.
High-quality hero imagery evokes immersive wilderness retreat.
High-quality hero imagery evokes immersive wilderness retreat.
circle-check
circle-check
Clear hierarchical sections guide exploration of accommodations.
Clear hierarchical sections guide exploration of accommodations.
Clear hierarchical sections guide exploration of accommodations.
circle-check
circle-check
Strong social proof with awards and press builds credibility.
Strong social proof with awards and press builds credibility.
Strong social proof with awards and press builds credibility.
circle-check
circle-check
Consistent brand voice conveys luxury and authenticity.
Consistent brand voice conveys luxury and authenticity.
Consistent brand voice conveys luxury and authenticity.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overwhelming with too many links.
Navigation menu is overwhelming with too many links.
Navigation menu is overwhelming with too many links.
circle-exclamation
circle-exclamation
Lack of visible pricing or quick booking CTA at top fold.
Lack of visible pricing or quick booking CTA at top fold.
Lack of visible pricing or quick booking CTA at top fold.
circle-exclamation
circle-exclamation
CTAs use generic labels without clear benefit context.
CTAs use generic labels without clear benefit context.
CTAs use generic labels without clear benefit context.
circle-exclamation
circle-exclamation
Long page requires much scrolling to reach booking options.
Long page requires much scrolling to reach booking options.
Long page requires much scrolling to reach booking options.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts adapt well to desktop tablet and mobile.
Responsive layouts adapt well to desktop tablet and mobile.
check
check
Images and text scale effectively for mobile viewers.
Images and text scale effectively for mobile viewers.
xmark
xmark
Main menu collapses into a hamburger that hides important links.
Main menu collapses into a hamburger that hides important links.
lightbulb
lightbulb
Consider sticky bottom booking bar on mobile for quick access.
Consider sticky bottom booking bar on mobile for quick access.
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts adapt well to desktop tablet and mobile.
check
Images and text scale effectively for mobile viewers.
xmark
Main menu collapses into a hamburger that hides important links.
lightbulb
Consider sticky bottom booking bar on mobile for quick access.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof is strong though scarcity and urgency are lacking.
Social proof is strong though scarcity and urgency are lacking.
check
check
Awards and press shoutouts create trustworthiness.
Awards and press shoutouts create trustworthiness.
xmark
xmark
No urgency triggers or limited time offers visible.
No urgency triggers or limited time offers visible.
lightbulb
lightbulb
Introduce limited availability banners for peak dates.
Introduce limited availability banners for peak dates.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof is strong though scarcity and urgency are lacking.
check
Awards and press shoutouts create trustworthiness.
xmark
No urgency triggers or limited time offers visible.
lightbulb
Introduce limited availability banners for peak dates.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Authentic western theme stands out but layout feels conventional.
Authentic western theme stands out but layout feels conventional.
check
check
Brand storytelling adds emotional differentiation.
Brand storytelling adds emotional differentiation.
xmark
xmark
Layout patterns follow standard travel templates.
Layout patterns follow standard travel templates.
lightbulb
lightbulb
Add unique interactive elements like map animations.
Add unique interactive elements like map animations.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Authentic western theme stands out but layout feels conventional.
check
Brand storytelling adds emotional differentiation.
xmark
Layout patterns follow standard travel templates.
lightbulb
Add unique interactive elements like map animations.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is logically grouped but choice overload may confuse.
Content is logically grouped but choice overload may confuse.
check
check
Chunked content sections help users scan available offerings.
Chunked content sections help users scan available offerings.
xmark
xmark
Lack of clear primary CTA above fold hinders immediate action.
Lack of clear primary CTA above fold hinders immediate action.
lightbulb
lightbulb
Simplify navigation to surface top tasks like booking first.
Simplify navigation to surface top tasks like booking first.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is logically grouped but choice overload may confuse.
check
Chunked content sections help users scan available offerings.
xmark
Lack of clear primary CTA above fold hinders immediate action.
lightbulb
Simplify navigation to surface top tasks like booking first.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy conveys brand story but CTAs could be more descriptive.
Copy conveys brand story but CTAs could be more descriptive.
check
check
Taglines like 18 Summers slogan are memorable and emotive.
Taglines like 18 Summers slogan are memorable and emotive.
xmark
xmark
Link text like Explore feels vague without context.
Link text like Explore feels vague without context.
lightbulb
lightbulb
Use action oriented CTAs that specify benefits to users.
Use action oriented CTAs that specify benefits to users.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy conveys brand story but CTAs could be more descriptive.
check
Taglines like 18 Summers slogan are memorable and emotive.
xmark
Link text like Explore feels vague without context.
lightbulb
Use action oriented CTAs that specify benefits to users.
Great
Great
Keep it up!
Keep it up!
90
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Premium imagery and typography deliver a polished look.
Premium imagery and typography deliver a polished look.
check
check
Use of stunning large photos enhances emotional appeal.
Use of stunning large photos enhances emotional appeal.
xmark
xmark
Some sections feel visually dense due to compressed layouts.
Some sections feel visually dense due to compressed layouts.
lightbulb
lightbulb
Introduce more whitespace between elements to improve clarity.
Introduce more whitespace between elements to improve clarity.
swatchbook
Design & Aesthetics
Great
Keep it up!
90
/100
Premium imagery and typography deliver a polished look.
check
Use of stunning large photos enhances emotional appeal.
xmark
Some sections feel visually dense due to compressed layouts.
lightbulb
Introduce more whitespace between elements to improve clarity.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Mobile Booking Bar
Add Mobile Booking Bar
Add Mobile Booking Bar
Implement a persistent bottom bar on mobile view with a clear Check Rates button for quick booking access
Implement a persistent bottom bar on mobile view with a clear Check Rates button for quick booking access
Important
Easy fix
Enhance CTA Clarity
Enhance CTA Clarity
Enhance CTA Clarity
Rewrite call to action labels to be more specific and benefit focused like Reserve Your Luxury Tent Now
Rewrite call to action labels to be more specific and benefit focused like Reserve Your Luxury Tent Now
Important
Moderate fix
Streamline Main Navigation
Streamline Main Navigation
Streamline Main Navigation
Reduce primary menu items to core categories and collapse secondary links into expandable submenus to reduce overwhelm
Reduce primary menu items to core categories and collapse secondary links into expandable submenus to reduce overwhelm
Suggestion
Moderate fix
Highlight Scarcity
Highlight Scarcity
Highlight Scarcity
Add limited availability indicators on popular accommodations and display countdowns for special offers to drive urgency
Add limited availability indicators on popular accommodations and display countdowns for special offers to drive urgency
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025