Welcome,
Welcome,
Paws Up Montana
Paws Up Montana
Paws Up Montana
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
11
11
out of 183 websites
out of 183 websites
78.5
78.5
78.5
/100
/100
/100
You ranked
out of 183 websites
11
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Mobile hamburger menu declutters the interface on smaller screens.
Mobile hamburger menu declutters the interface on smaller screens.
Mobile hamburger menu declutters the interface on smaller screens.
xmark
xmark
What you can improve
Footer link density remains high on mobile, causing excessive scrolling.
Footer link density remains high on mobile, causing excessive scrolling.
Footer link density remains high on mobile, causing excessive scrolling.
lightbulb
lightbulb
Quick insight
Consider grouping footer links into accordions to reduce mobile scroll depth.
Consider grouping footer links into accordions to reduce mobile scroll depth.
Consider grouping footer links into accordions to reduce mobile scroll depth.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
75
75
75
/100
/100
/100
check
check
What you nailed
Multiple awards highlight credibility and encourage trust.
Multiple awards highlight credibility and encourage trust.
Multiple awards highlight credibility and encourage trust.
xmark
xmark
What you can improve
No visible limited-time offers or inventory scarcity prompts urgency.
No visible limited-time offers or inventory scarcity prompts urgency.
No visible limited-time offers or inventory scarcity prompts urgency.
lightbulb
lightbulb
Quick insight
Incorporate scarcity banners or countdowns for special offers to boost conversions.
Incorporate scarcity banners or countdowns for special offers to boost conversions.
Incorporate scarcity banners or countdowns for special offers to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Chunked sections like 'By the Numbers' and offerings aid information scanning.
Chunked sections like 'By the Numbers' and offerings aid information scanning.
Chunked sections like 'By the Numbers' and offerings aid information scanning.
xmark
xmark
What you can improve
The navigation hierarchy presents too many choices at once, risking decision fatigue.
The navigation hierarchy presents too many choices at once, risking decision fatigue.
The navigation hierarchy presents too many choices at once, risking decision fatigue.
lightbulb
lightbulb
Quick insight
Streamline menu options and prioritize top tasks to reduce cognitive load.
Streamline menu options and prioritize top tasks to reduce cognitive load.
Streamline menu options and prioritize top tasks to reduce cognitive load.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Headlines clearly articulate unique selling points and brand voice.
Headlines clearly articulate unique selling points and brand voice.
Headlines clearly articulate unique selling points and brand voice.
xmark
xmark
What you can improve
Paragraphs could be trimmed for brevity to support quick scanning.
Paragraphs could be trimmed for brevity to support quick scanning.
Paragraphs could be trimmed for brevity to support quick scanning.
lightbulb
lightbulb
Quick insight
Shorten longer text blocks and insert bullet points for key benefits.
Shorten longer text blocks and insert bullet points for key benefits.
Shorten longer text blocks and insert bullet points for key benefits.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Large background photos and cohesive color palette convey premium quality.
Large background photos and cohesive color palette convey premium quality.
Large background photos and cohesive color palette convey premium quality.
xmark
xmark
What you can improve
Some buttons lack contrast against busy imagery, hampering CTA visibility.
Some buttons lack contrast against busy imagery, hampering CTA visibility.
Some buttons lack contrast against busy imagery, hampering CTA visibility.
lightbulb
lightbulb
Quick insight
Boost button contrast and overlay clarity to improve call-to-action impact.
Boost button contrast and overlay clarity to improve call-to-action impact.
Boost button contrast and overlay clarity to improve call-to-action impact.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
The 'By the Numbers' and adventure previews add personality and authenticity.
The 'By the Numbers' and adventure previews add personality and authenticity.
The 'By the Numbers' and adventure previews add personality and authenticity.
xmark
xmark
What you can improve
Layout sections mimic standard travel templates without standout innovation.
Layout sections mimic standard travel templates without standout innovation.
Layout sections mimic standard travel templates without standout innovation.
lightbulb
lightbulb
Quick insight
Introduce interactive elements or personalized content to stand out.
Introduce interactive elements or personalized content to stand out.
Introduce interactive elements or personalized content to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Increase CTA Contrast
Enhance button colors and overlay opacity to make primary CTAs pop against background imagery.
Important
Moderate fix
Add Scarcity Messages
Introduce limited-time deals with countdown timers or low-availability notices on key offerings.
Important
Easy fix
Increase CTA Contrast
Enhance button colors and overlay opacity to make primary CTAs pop against background imagery.
Important
Moderate fix
Add Scarcity Messages
Introduce limited-time deals with countdown timers or low-availability notices on key offerings.
Suggestion
Moderate fix
Simplify Navigation
Reorganize menu links into core categories and use accordions or mega menus to reduce choice overload.
Suggestion
Easy fix
Optimize Mobile Footer
Group footer links into collapsible sections on mobile to minimize scrolling and improve access.
Suggestion
Moderate fix
Simplify Navigation
Reorganize menu links into core categories and use accordions or mega menus to reduce choice overload.
Suggestion
Easy fix
Optimize Mobile Footer
Group footer links into collapsible sections on mobile to minimize scrolling and improve access.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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