Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
11
Website Rank
An immersive homepage highlighting Paws Up’s luxe ranch retreat: sweeping hero visuals, key stats, awards, lodging offerings (homes, tents, adults-only), adventure previews, and strong CTAs with a clear rustic-luxury aesthetic.
B+
Conversion Qualification*
#
11
Website Rank
B+
Conversion Qualification*
An immersive homepage highlighting Paws Up’s luxe ranch retreat: sweeping hero visuals, key stats, awards, lodging offerings (homes, tents, adults-only), adventure previews, and strong CTAs with a clear rustic-luxury aesthetic.
#
11
Website Rank
An immersive homepage highlighting Paws Up’s luxe ranch retreat: sweeping hero visuals, key stats, awards, lodging offerings (homes, tents, adults-only), adventure previews, and strong CTAs with a clear rustic-luxury aesthetic.
80
80
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image instantly communicates the brand’s luxury wilderness vibe.
Striking hero image instantly communicates the brand’s luxury wilderness vibe.
Striking hero image instantly communicates the brand’s luxury wilderness vibe.
circle-check
circle-check
Clear “By the Numbers” section builds credibility with simple impactful stats.
Clear “By the Numbers” section builds credibility with simple impactful stats.
Clear “By the Numbers” section builds credibility with simple impactful stats.
circle-check
circle-check
Awards and press highlights provide strong social proof and trust signals.
Awards and press highlights provide strong social proof and trust signals.
Awards and press highlights provide strong social proof and trust signals.
circle-check
circle-check
High-quality photography throughout enriches visual storytelling.
High-quality photography throughout enriches visual storytelling.
High-quality photography throughout enriches visual storytelling.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu appears overwhelming with too many links in footer.
Navigation menu appears overwhelming with too many links in footer.
Navigation menu appears overwhelming with too many links in footer.
circle-exclamation
circle-exclamation
Primary CTAs blend into background, reducing their visual prominence.
Primary CTAs blend into background, reducing their visual prominence.
Primary CTAs blend into background, reducing their visual prominence.
circle-exclamation
circle-exclamation
Long blocks of text may discourage scanning and quick comprehension.
Long blocks of text may discourage scanning and quick comprehension.
Long blocks of text may discourage scanning and quick comprehension.
circle-exclamation
circle-exclamation
Lacks urgency or scarcity cues to nudge immediate bookings.
Lacks urgency or scarcity cues to nudge immediate bookings.
Lacks urgency or scarcity cues to nudge immediate bookings.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well between desktop and mobile, but menu scale varies.
Responsive layout adapts well between desktop and mobile, but menu scale varies.
check
check
Mobile hamburger menu declutters the interface on smaller screens.
Mobile hamburger menu declutters the interface on smaller screens.
xmark
xmark
Footer link density remains high on mobile, causing excessive scrolling.
Footer link density remains high on mobile, causing excessive scrolling.
lightbulb
lightbulb
Consider grouping footer links into accordions to reduce mobile scroll depth.
Consider grouping footer links into accordions to reduce mobile scroll depth.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well between desktop and mobile, but menu scale varies.
check
Mobile hamburger menu declutters the interface on smaller screens.
xmark
Footer link density remains high on mobile, causing excessive scrolling.
lightbulb
Consider grouping footer links into accordions to reduce mobile scroll depth.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof and press awards effectively build trust; scarcity cues are lacking.
Social proof and press awards effectively build trust; scarcity cues are lacking.
check
check
Multiple awards highlight credibility and encourage trust.
Multiple awards highlight credibility and encourage trust.
xmark
xmark
No visible limited-time offers or inventory scarcity prompts urgency.
No visible limited-time offers or inventory scarcity prompts urgency.
lightbulb
lightbulb
Incorporate scarcity banners or countdowns for special offers to boost conversions.
Incorporate scarcity banners or countdowns for special offers to boost conversions.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof and press awards effectively build trust; scarcity cues are lacking.
check
Multiple awards highlight credibility and encourage trust.
xmark
No visible limited-time offers or inventory scarcity prompts urgency.
lightbulb
Incorporate scarcity banners or countdowns for special offers to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong visual style evokes western luxury but follows familiar hospitality tropes.
Strong visual style evokes western luxury but follows familiar hospitality tropes.
check
check
The 'By the Numbers' and adventure previews add personality and authenticity.
The 'By the Numbers' and adventure previews add personality and authenticity.
xmark
xmark
Layout sections mimic standard travel templates without standout innovation.
Layout sections mimic standard travel templates without standout innovation.
lightbulb
lightbulb
Introduce interactive elements or personalized content to stand out.
Introduce interactive elements or personalized content to stand out.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong visual style evokes western luxury but follows familiar hospitality tropes.
check
The 'By the Numbers' and adventure previews add personality and authenticity.
xmark
Layout sections mimic standard travel templates without standout innovation.
lightbulb
Introduce interactive elements or personalized content to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Overall navigation and content flow logically, though options feel dense.
Overall navigation and content flow logically, though options feel dense.
check
check
Chunked sections like 'By the Numbers' and offerings aid information scanning.
Chunked sections like 'By the Numbers' and offerings aid information scanning.
xmark
xmark
The navigation hierarchy presents too many choices at once, risking decision fatigue.
The navigation hierarchy presents too many choices at once, risking decision fatigue.
lightbulb
lightbulb
Streamline menu options and prioritize top tasks to reduce cognitive load.
Streamline menu options and prioritize top tasks to reduce cognitive load.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Overall navigation and content flow logically, though options feel dense.
check
Chunked sections like 'By the Numbers' and offerings aid information scanning.
xmark
The navigation hierarchy presents too many choices at once, risking decision fatigue.
lightbulb
Streamline menu options and prioritize top tasks to reduce cognitive load.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is engaging and on-brand yet sometimes verbose and repetitive.
Copy is engaging and on-brand yet sometimes verbose and repetitive.
check
check
Headlines clearly articulate unique selling points and brand voice.
Headlines clearly articulate unique selling points and brand voice.
xmark
xmark
Paragraphs could be trimmed for brevity to support quick scanning.
Paragraphs could be trimmed for brevity to support quick scanning.
lightbulb
lightbulb
Shorten longer text blocks and insert bullet points for key benefits.
Shorten longer text blocks and insert bullet points for key benefits.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is engaging and on-brand yet sometimes verbose and repetitive.
check
Headlines clearly articulate unique selling points and brand voice.
xmark
Paragraphs could be trimmed for brevity to support quick scanning.
lightbulb
Shorten longer text blocks and insert bullet points for key benefits.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design uses bold imagery and clean typography but feels template-based.
The design uses bold imagery and clean typography but feels template-based.
check
check
Large background photos and cohesive color palette convey premium quality.
Large background photos and cohesive color palette convey premium quality.
xmark
xmark
Some buttons lack contrast against busy imagery, hampering CTA visibility.
Some buttons lack contrast against busy imagery, hampering CTA visibility.
lightbulb
lightbulb
Boost button contrast and overlay clarity to improve call-to-action impact.
Boost button contrast and overlay clarity to improve call-to-action impact.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
The design uses bold imagery and clean typography but feels template-based.
check
Large background photos and cohesive color palette convey premium quality.
xmark
Some buttons lack contrast against busy imagery, hampering CTA visibility.
lightbulb
Boost button contrast and overlay clarity to improve call-to-action impact.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Increase CTA Contrast
Increase CTA Contrast
Increase CTA Contrast
Enhance button colors and overlay opacity to make primary CTAs pop against background imagery.
Enhance button colors and overlay opacity to make primary CTAs pop against background imagery.
Important
Moderate fix
Add Scarcity Messages
Add Scarcity Messages
Add Scarcity Messages
Introduce limited-time deals with countdown timers or low-availability notices on key offerings.
Introduce limited-time deals with countdown timers or low-availability notices on key offerings.
Suggestion
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reorganize menu links into core categories and use accordions or mega menus to reduce choice overload.
Reorganize menu links into core categories and use accordions or mega menus to reduce choice overload.
Suggestion
Easy fix
Optimize Mobile Footer
Optimize Mobile Footer
Optimize Mobile Footer
Group footer links into collapsible sections on mobile to minimize scrolling and improve access.
Group footer links into collapsible sections on mobile to minimize scrolling and improve access.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025