Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
144
Website Rank
A visually rich landing page showcasing Pearl River Resort's casinos, hotels, theme park, and rewards program. Strong imagery and clear CTAs contrast heavy text, many navigation options, and missing urgency cues that dilute focus.
C
Conversion Qualification*
#
144
Website Rank
C
Conversion Qualification*
A visually rich landing page showcasing Pearl River Resort's casinos, hotels, theme park, and rewards program. Strong imagery and clear CTAs contrast heavy text, many navigation options, and missing urgency cues that dilute focus.
#
144
Website Rank
A visually rich landing page showcasing Pearl River Resort's casinos, hotels, theme park, and rewards program. Strong imagery and clear CTAs contrast heavy text, many navigation options, and missing urgency cues that dilute focus.
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold, immersive hero imagery grabs attention.
Bold, immersive hero imagery grabs attention.
Bold, immersive hero imagery grabs attention.
circle-check
circle-check
Clear typography hierarchy guides the eye.
Clear typography hierarchy guides the eye.
Clear typography hierarchy guides the eye.
circle-check
circle-check
Well-organized properties showcase different venues.
Well-organized properties showcase different venues.
Well-organized properties showcase different venues.
circle-check
circle-check
Consistent brand colors reinforce identity.
Consistent brand colors reinforce identity.
Consistent brand colors reinforce identity.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Opening text is dense and may overwhelm visitors.
Opening text is dense and may overwhelm visitors.
Opening text is dense and may overwhelm visitors.
circle-exclamation
circle-exclamation
Too many navigation options lead to decision fatigue.
Too many navigation options lead to decision fatigue.
Too many navigation options lead to decision fatigue.
circle-exclamation
circle-exclamation
Lack of urgency or limited-time offers reduces motivation.
Lack of urgency or limited-time offers reduces motivation.
Lack of urgency or limited-time offers reduces motivation.
circle-exclamation
circle-exclamation
Rewards section is overshadowed by competing elements.
Rewards section is overshadowed by competing elements.
Rewards section is overshadowed by competing elements.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts adjust well for mobile and tablet; nav collapses neatly but some elements feel cramped.
Responsive layouts adjust well for mobile and tablet; nav collapses neatly but some elements feel cramped.
check
check
Mobile nav adapts with clear hamburger menu.
Mobile nav adapts with clear hamburger menu.
xmark
xmark
Image sliders may hide details on smaller screens.
Image sliders may hide details on smaller screens.
lightbulb
lightbulb
Prioritize critical CTAs for mobile-first views.
Prioritize critical CTAs for mobile-first views.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts adjust well for mobile and tablet; nav collapses neatly but some elements feel cramped.
check
Mobile nav adapts with clear hamburger menu.
xmark
Image sliders may hide details on smaller screens.
lightbulb
Prioritize critical CTAs for mobile-first views.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Displays offerings and rewards but misses scarcity cues, social proof, and urgency drivers.
Displays offerings and rewards but misses scarcity cues, social proof, and urgency drivers.
check
check
Highlights rewards program benefits clearly.
Highlights rewards program benefits clearly.
xmark
xmark
No testimonials or reviews to build trust.
No testimonials or reviews to build trust.
lightbulb
lightbulb
Add guest testimonials and limited-time deals.
Add guest testimonials and limited-time deals.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Displays offerings and rewards but misses scarcity cues, social proof, and urgency drivers.
check
Highlights rewards program benefits clearly.
xmark
No testimonials or reviews to build trust.
lightbulb
Add guest testimonials and limited-time deals.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Familiar resort template with minimal innovative design elements.
Familiar resort template with minimal innovative design elements.
check
check
Imagery captures resort atmosphere authentically.
Imagery captures resort atmosphere authentically.
xmark
xmark
Lacks interactive or novel features to engage users.
Lacks interactive or novel features to engage users.
lightbulb
lightbulb
Integrate unique interactive elements for differentiation.
Integrate unique interactive elements for differentiation.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Familiar resort template with minimal innovative design elements.
check
Imagery captures resort atmosphere authentically.
xmark
Lacks interactive or novel features to engage users.
lightbulb
Integrate unique interactive elements for differentiation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Strong CTAs and structured sections enhance clarity, yet numerous links increase cognitive load.
Strong CTAs and structured sections enhance clarity, yet numerous links increase cognitive load.
check
check
Primary 'Book Now' CTA stands out.
Primary 'Book Now' CTA stands out.
xmark
xmark
Too many on-page links distract users.
Too many on-page links distract users.
lightbulb
lightbulb
Streamline choices by prioritizing top actions.
Streamline choices by prioritizing top actions.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Strong CTAs and structured sections enhance clarity, yet numerous links increase cognitive load.
check
Primary 'Book Now' CTA stands out.
xmark
Too many on-page links distract users.
lightbulb
Streamline choices by prioritizing top actions.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
On-brand messaging is informative but occasionally verbose and shows truncated sentences.
On-brand messaging is informative but occasionally verbose and shows truncated sentences.
check
check
Messaging conveys resort offerings effectively.
Messaging conveys resort offerings effectively.
xmark
xmark
Some paragraphs are truncated and lack context.
Some paragraphs are truncated and lack context.
lightbulb
lightbulb
Audit copy for completeness and brevity improvements.
Audit copy for completeness and brevity improvements.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
On-brand messaging is informative but occasionally verbose and shows truncated sentences.
check
Messaging conveys resort offerings effectively.
xmark
Some paragraphs are truncated and lack context.
lightbulb
Audit copy for completeness and brevity improvements.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Polished layout with strong imagery but heavy text blocks and limited white space.
Polished layout with strong imagery but heavy text blocks and limited white space.
check
check
Cohesive color palette and high-quality images.
Cohesive color palette and high-quality images.
xmark
xmark
Overly text-heavy sections disrupt visual flow.
Overly text-heavy sections disrupt visual flow.
lightbulb
lightbulb
Introduce more white space to balance text and visuals.
Introduce more white space to balance text and visuals.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Polished layout with strong imagery but heavy text blocks and limited white space.
check
Cohesive color palette and high-quality images.
xmark
Overly text-heavy sections disrupt visual flow.
lightbulb
Introduce more white space to balance text and visuals.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Introduce Scarcity Prompts
Introduce Scarcity Prompts
Introduce Scarcity Prompts
Add limited-time offers with countdown timers on hero and property cards to boost urgency.
Add limited-time offers with countdown timers on hero and property cards to boost urgency.
Important
Moderate fix
Streamline Navigation Menu
Streamline Navigation Menu
Streamline Navigation Menu
Group secondary links under dropdowns to reduce clutter and decision paralysis.
Group secondary links under dropdowns to reduce clutter and decision paralysis.
Suggestion
Easy fix
Display Customer Testimonials
Display Customer Testimonials
Display Customer Testimonials
Add a carousel of guest reviews with photos to bolster social proof and credibility.
Add a carousel of guest reviews with photos to bolster social proof and credibility.
Suggestion
Easy fix
Refine and Complete Copy
Refine and Complete Copy
Refine and Complete Copy
Review truncations and streamline paragraphs to improve readability and reduce cognitive load.
Review truncations and streamline paragraphs to improve readability and reduce cognitive load.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025