( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Pearl River Resort

Pearl River Resort

Pearl River Resort

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Pearl River Resort

Pearl River Resort

Pearl River Resort

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Scroll to see full report

Trusted by

Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Keep it up!

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

85

85

85

/100

/100

/100

check

check

What you nailed

Mobile nav adapts with clear hamburger menu.

Mobile nav adapts with clear hamburger menu.

Mobile nav adapts with clear hamburger menu.

xmark

xmark

What you can improve

Image sliders may hide details on smaller screens.

Image sliders may hide details on smaller screens.

Image sliders may hide details on smaller screens.

lightbulb

lightbulb

Quick insight

Prioritize critical CTAs for mobile-first views.

Prioritize critical CTAs for mobile-first views.

Prioritize critical CTAs for mobile-first views.

Needs work

Check insights

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

50

50

50

/100

/100

/100

check

check

What you nailed

Highlights rewards program benefits clearly.

Highlights rewards program benefits clearly.

Highlights rewards program benefits clearly.

xmark

xmark

What you can improve

No testimonials or reviews to build trust.

No testimonials or reviews to build trust.

No testimonials or reviews to build trust.

lightbulb

lightbulb

Quick insight

Add guest testimonials and limited-time deals.

Add guest testimonials and limited-time deals.

Add guest testimonials and limited-time deals.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

70

70

70

/100

/100

/100

check

check

What you nailed

Primary 'Book Now' CTA stands out.

Primary 'Book Now' CTA stands out.

Primary 'Book Now' CTA stands out.

xmark

xmark

What you can improve

Too many on-page links distract users.

Too many on-page links distract users.

Too many on-page links distract users.

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lightbulb

Quick insight

Streamline choices by prioritizing top actions.

Streamline choices by prioritizing top actions.

Streamline choices by prioritizing top actions.

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

65

65

65

/100

/100

/100

check

check

What you nailed

Messaging conveys resort offerings effectively.

Messaging conveys resort offerings effectively.

Messaging conveys resort offerings effectively.

xmark

xmark

What you can improve

Some paragraphs are truncated and lack context.

Some paragraphs are truncated and lack context.

Some paragraphs are truncated and lack context.

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lightbulb

Quick insight

Audit copy for completeness and brevity improvements.

Audit copy for completeness and brevity improvements.

Audit copy for completeness and brevity improvements.

Good

Check insights

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

75

75

75

/100

/100

/100

check

check

What you nailed

Cohesive color palette and high-quality images.

Cohesive color palette and high-quality images.

Cohesive color palette and high-quality images.

xmark

xmark

What you can improve

Overly text-heavy sections disrupt visual flow.

Overly text-heavy sections disrupt visual flow.

Overly text-heavy sections disrupt visual flow.

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Quick insight

Introduce more white space to balance text and visuals.

Introduce more white space to balance text and visuals.

Introduce more white space to balance text and visuals.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

60

60

60

/100

/100

/100

check

check

What you nailed

Imagery captures resort atmosphere authentically.

Imagery captures resort atmosphere authentically.

Imagery captures resort atmosphere authentically.

xmark

xmark

What you can improve

Lacks interactive or novel features to engage users.

Lacks interactive or novel features to engage users.

Lacks interactive or novel features to engage users.

lightbulb

lightbulb

Quick insight

Integrate unique interactive elements for differentiation.

Integrate unique interactive elements for differentiation.

Integrate unique interactive elements for differentiation.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Introduce Scarcity Prompts

Add limited-time offers with countdown timers on hero and property cards to boost urgency.

Important

Moderate fix

Streamline Navigation Menu

Group secondary links under dropdowns to reduce clutter and decision paralysis.

Important

Moderate fix

Introduce Scarcity Prompts

Add limited-time offers with countdown timers on hero and property cards to boost urgency.

Important

Moderate fix

Streamline Navigation Menu

Group secondary links under dropdowns to reduce clutter and decision paralysis.

Suggestion

Easy fix

Display Customer Testimonials

Add a carousel of guest reviews with photos to bolster social proof and credibility.

Suggestion

Easy fix

Refine and Complete Copy

Review truncations and streamline paragraphs to improve readability and reduce cognitive load.

Suggestion

Easy fix

Display Customer Testimonials

Add a carousel of guest reviews with photos to bolster social proof and credibility.

Suggestion

Easy fix

Refine and Complete Copy

Review truncations and streamline paragraphs to improve readability and reduce cognitive load.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025