Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

144

Website Rank

A visually rich landing page showcasing Pearl River Resort's casinos, hotels, theme park, and rewards program. Strong imagery and clear CTAs contrast heavy text, many navigation options, and missing urgency cues that dilute focus.

C

Conversion Qualification*

#

144

Website Rank

C

Conversion Qualification*

A visually rich landing page showcasing Pearl River Resort's casinos, hotels, theme park, and rewards program. Strong imagery and clear CTAs contrast heavy text, many navigation options, and missing urgency cues that dilute focus.

#

144

Website Rank

A visually rich landing page showcasing Pearl River Resort's casinos, hotels, theme park, and rewards program. Strong imagery and clear CTAs contrast heavy text, many navigation options, and missing urgency cues that dilute focus.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Bold, immersive hero imagery grabs attention.

Bold, immersive hero imagery grabs attention.

Bold, immersive hero imagery grabs attention.

circle-check

circle-check

Clear typography hierarchy guides the eye.

Clear typography hierarchy guides the eye.

Clear typography hierarchy guides the eye.

circle-check

circle-check

Well-organized properties showcase different venues.

Well-organized properties showcase different venues.

Well-organized properties showcase different venues.

circle-check

circle-check

Consistent brand colors reinforce identity.

Consistent brand colors reinforce identity.

Consistent brand colors reinforce identity.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Opening text is dense and may overwhelm visitors.

Opening text is dense and may overwhelm visitors.

Opening text is dense and may overwhelm visitors.

circle-exclamation

circle-exclamation

Too many navigation options lead to decision fatigue.

Too many navigation options lead to decision fatigue.

Too many navigation options lead to decision fatigue.

circle-exclamation

circle-exclamation

Lack of urgency or limited-time offers reduces motivation.

Lack of urgency or limited-time offers reduces motivation.

Lack of urgency or limited-time offers reduces motivation.

circle-exclamation

circle-exclamation

Rewards section is overshadowed by competing elements.

Rewards section is overshadowed by competing elements.

Rewards section is overshadowed by competing elements.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layouts adjust well for mobile and tablet; nav collapses neatly but some elements feel cramped.

Responsive layouts adjust well for mobile and tablet; nav collapses neatly but some elements feel cramped.

check

check

Mobile nav adapts with clear hamburger menu.

Mobile nav adapts with clear hamburger menu.

xmark

xmark

Image sliders may hide details on smaller screens.

Image sliders may hide details on smaller screens.

lightbulb

lightbulb

Prioritize critical CTAs for mobile-first views.

Prioritize critical CTAs for mobile-first views.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layouts adjust well for mobile and tablet; nav collapses neatly but some elements feel cramped.

check

Mobile nav adapts with clear hamburger menu.

xmark

Image sliders may hide details on smaller screens.

lightbulb

Prioritize critical CTAs for mobile-first views.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Displays offerings and rewards but misses scarcity cues, social proof, and urgency drivers.

Displays offerings and rewards but misses scarcity cues, social proof, and urgency drivers.

check

check

Highlights rewards program benefits clearly.

Highlights rewards program benefits clearly.

xmark

xmark

No testimonials or reviews to build trust.

No testimonials or reviews to build trust.

lightbulb

lightbulb

Add guest testimonials and limited-time deals.

Add guest testimonials and limited-time deals.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Displays offerings and rewards but misses scarcity cues, social proof, and urgency drivers.

check

Highlights rewards program benefits clearly.

xmark

No testimonials or reviews to build trust.

lightbulb

Add guest testimonials and limited-time deals.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Familiar resort template with minimal innovative design elements.

Familiar resort template with minimal innovative design elements.

check

check

Imagery captures resort atmosphere authentically.

Imagery captures resort atmosphere authentically.

xmark

xmark

Lacks interactive or novel features to engage users.

Lacks interactive or novel features to engage users.

lightbulb

lightbulb

Integrate unique interactive elements for differentiation.

Integrate unique interactive elements for differentiation.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Familiar resort template with minimal innovative design elements.

check

Imagery captures resort atmosphere authentically.

xmark

Lacks interactive or novel features to engage users.

lightbulb

Integrate unique interactive elements for differentiation.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Strong CTAs and structured sections enhance clarity, yet numerous links increase cognitive load.

Strong CTAs and structured sections enhance clarity, yet numerous links increase cognitive load.

check

check

Primary 'Book Now' CTA stands out.

Primary 'Book Now' CTA stands out.

xmark

xmark

Too many on-page links distract users.

Too many on-page links distract users.

lightbulb

lightbulb

Streamline choices by prioritizing top actions.

Streamline choices by prioritizing top actions.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Strong CTAs and structured sections enhance clarity, yet numerous links increase cognitive load.

check

Primary 'Book Now' CTA stands out.

xmark

Too many on-page links distract users.

lightbulb

Streamline choices by prioritizing top actions.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

On-brand messaging is informative but occasionally verbose and shows truncated sentences.

On-brand messaging is informative but occasionally verbose and shows truncated sentences.

check

check

Messaging conveys resort offerings effectively.

Messaging conveys resort offerings effectively.

xmark

xmark

Some paragraphs are truncated and lack context.

Some paragraphs are truncated and lack context.

lightbulb

lightbulb

Audit copy for completeness and brevity improvements.

Audit copy for completeness and brevity improvements.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

On-brand messaging is informative but occasionally verbose and shows truncated sentences.

check

Messaging conveys resort offerings effectively.

xmark

Some paragraphs are truncated and lack context.

lightbulb

Audit copy for completeness and brevity improvements.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Polished layout with strong imagery but heavy text blocks and limited white space.

Polished layout with strong imagery but heavy text blocks and limited white space.

check

check

Cohesive color palette and high-quality images.

Cohesive color palette and high-quality images.

xmark

xmark

Overly text-heavy sections disrupt visual flow.

Overly text-heavy sections disrupt visual flow.

lightbulb

lightbulb

Introduce more white space to balance text and visuals.

Introduce more white space to balance text and visuals.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Polished layout with strong imagery but heavy text blocks and limited white space.

check

Cohesive color palette and high-quality images.

xmark

Overly text-heavy sections disrupt visual flow.

lightbulb

Introduce more white space to balance text and visuals.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Introduce Scarcity Prompts

Introduce Scarcity Prompts

Introduce Scarcity Prompts

Add limited-time offers with countdown timers on hero and property cards to boost urgency.

Add limited-time offers with countdown timers on hero and property cards to boost urgency.

Important

Moderate fix

Streamline Navigation Menu

Streamline Navigation Menu

Streamline Navigation Menu

Group secondary links under dropdowns to reduce clutter and decision paralysis.

Group secondary links under dropdowns to reduce clutter and decision paralysis.

Suggestion

Easy fix

Display Customer Testimonials

Display Customer Testimonials

Display Customer Testimonials

Add a carousel of guest reviews with photos to bolster social proof and credibility.

Add a carousel of guest reviews with photos to bolster social proof and credibility.

Suggestion

Easy fix

Refine and Complete Copy

Refine and Complete Copy

Refine and Complete Copy

Review truncations and streamline paragraphs to improve readability and reduce cognitive load.

Review truncations and streamline paragraphs to improve readability and reduce cognitive load.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025