Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
101
Website Rank
Pearl River Resort homepage features a large hero carousel promoting a new gaming area bold headings a properties section with three property cards rewards promo service previews and contact info in a deep red black palette Main CTA Book Now repeated throughout
B
Conversion Qualification*
#
101
Website Rank
B
Conversion Qualification*
Pearl River Resort homepage features a large hero carousel promoting a new gaming area bold headings a properties section with three property cards rewards promo service previews and contact info in a deep red black palette Main CTA Book Now repeated throughout
#
101
Website Rank
Pearl River Resort homepage features a large hero carousel promoting a new gaming area bold headings a properties section with three property cards rewards promo service previews and contact info in a deep red black palette Main CTA Book Now repeated throughout
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual hierarchy with bold headings
Strong visual hierarchy with bold headings
Strong visual hierarchy with bold headings
circle-check
circle-check
Clear hero carousel showcasing key promotion
Clear hero carousel showcasing key promotion
Clear hero carousel showcasing key promotion
circle-check
circle-check
Consistent brand colors across sections
Consistent brand colors across sections
Consistent brand colors across sections
circle-check
circle-check
Repeated Book Now CTAs boost conversion visibility
Repeated Book Now CTAs boost conversion visibility
Repeated Book Now CTAs boost conversion visibility
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero CTA labeled generically as BUTTON
Hero CTA labeled generically as BUTTON
Hero CTA labeled generically as BUTTON
circle-exclamation
circle-exclamation
Property cards truncated text reduce clarity
Property cards truncated text reduce clarity
Property cards truncated text reduce clarity
circle-exclamation
circle-exclamation
No visible scarcity or limited time offers
No visible scarcity or limited time offers
No visible scarcity or limited time offers
circle-exclamation
circle-exclamation
Maps or local attractions section missing
Maps or local attractions section missing
Maps or local attractions section missing
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adaptive layout shows clear nav and content reflow on mobile but some CTAs overlap on small screens
Adaptive layout shows clear nav and content reflow on mobile but some CTAs overlap on small screens
check
check
Hamburger menu and mobile specific CTA bar improve navigation on small viewports
Hamburger menu and mobile specific CTA bar improve navigation on small viewports
xmark
xmark
Text and buttons appear cramped on smaller screens causing tapping issues
Text and buttons appear cramped on smaller screens causing tapping issues
lightbulb
lightbulb
Increase spacing and optimize button sizes to enhance touch usability on mobile
Increase spacing and optimize button sizes to enhance touch usability on mobile
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adaptive layout shows clear nav and content reflow on mobile but some CTAs overlap on small screens
check
Hamburger menu and mobile specific CTA bar improve navigation on small viewports
xmark
Text and buttons appear cramped on smaller screens causing tapping issues
lightbulb
Increase spacing and optimize button sizes to enhance touch usability on mobile
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic promotions present but lacks strong social proof scarcity cues and urgency
Basic promotions present but lacks strong social proof scarcity cues and urgency
check
check
Multiple CTAs encourage bookings at each section boosting conversion opportunities
Multiple CTAs encourage bookings at each section boosting conversion opportunities
xmark
xmark
Absence of limited time offers or countdown timers reduces urgency
Absence of limited time offers or countdown timers reduces urgency
lightbulb
lightbulb
Add scarcity messages like Rooms filling fast to prompt immediate action
Add scarcity messages like Rooms filling fast to prompt immediate action
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic promotions present but lacks strong social proof scarcity cues and urgency
check
Multiple CTAs encourage bookings at each section boosting conversion opportunities
xmark
Absence of limited time offers or countdown timers reduces urgency
lightbulb
Add scarcity messages like Rooms filling fast to prompt immediate action
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design is solid but follows typical resort templates with limited unique elements
Design is solid but follows typical resort templates with limited unique elements
check
check
Carousel feature highlights new attractions effectively
Carousel feature highlights new attractions effectively
xmark
xmark
Layout and section order feel standard and lack surprise
Layout and section order feel standard and lack surprise
lightbulb
lightbulb
Incorporate interactive elements like hover reveals to increase novelty
Incorporate interactive elements like hover reveals to increase novelty
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design is solid but follows typical resort templates with limited unique elements
check
Carousel feature highlights new attractions effectively
xmark
Layout and section order feel standard and lack surprise
lightbulb
Incorporate interactive elements like hover reveals to increase novelty
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Overall flows are intuitive with clear sections but information overload occurs in properties and services
Overall flows are intuitive with clear sections but information overload occurs in properties and services
check
check
Section grouping logically chunks content by category for easier scanning
Section grouping logically chunks content by category for easier scanning
xmark
xmark
Long paragraphs in hero area reduce skim readability and engagement
Long paragraphs in hero area reduce skim readability and engagement
lightbulb
lightbulb
Shorten intro text and use bullet points to improve scan ability and reduce overwhelm
Shorten intro text and use bullet points to improve scan ability and reduce overwhelm
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Overall flows are intuitive with clear sections but information overload occurs in properties and services
check
Section grouping logically chunks content by category for easier scanning
xmark
Long paragraphs in hero area reduce skim readability and engagement
lightbulb
Shorten intro text and use bullet points to improve scan ability and reduce overwhelm
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are compelling but body copy is verbose and lacks microcopy guiding actions
Headings are compelling but body copy is verbose and lacks microcopy guiding actions
check
check
Headings clearly communicate offerings and value propositions
Headings clearly communicate offerings and value propositions
xmark
xmark
Body text is truncated and sometimes duplicated leading to confusion
Body text is truncated and sometimes duplicated leading to confusion
lightbulb
lightbulb
Revise copy for clarity with concise descriptions and actionable microcopy
Revise copy for clarity with concise descriptions and actionable microcopy
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are compelling but body copy is verbose and lacks microcopy guiding actions
check
Headings clearly communicate offerings and value propositions
xmark
Body text is truncated and sometimes duplicated leading to confusion
lightbulb
Revise copy for clarity with concise descriptions and actionable microcopy
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Bold brand colors and typography create a strong identity though heavy dark palette can feel dense
Bold brand colors and typography create a strong identity though heavy dark palette can feel dense
check
check
Brand colors and fonts are consistent creating visual cohesion
Brand colors and fonts are consistent creating visual cohesion
xmark
xmark
Dark backgrounds dominate making sections feel heavy and less inviting
Dark backgrounds dominate making sections feel heavy and less inviting
lightbulb
lightbulb
Introducing lighter accent colors could balance the heavy palette and improve the feel
Introducing lighter accent colors could balance the heavy palette and improve the feel
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Bold brand colors and typography create a strong identity though heavy dark palette can feel dense
check
Brand colors and fonts are consistent creating visual cohesion
xmark
Dark backgrounds dominate making sections feel heavy and less inviting
lightbulb
Introducing lighter accent colors could balance the heavy palette and improve the feel
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Body Copy
Enhance Body Copy
Enhance Body Copy
Shorten the introductory paragraphs and use bullet points for key benefits so visitors can scan quickly and understand offerings
Shorten the introductory paragraphs and use bullet points for key benefits so visitors can scan quickly and understand offerings
Important
Easy fix
Improve CTA Labels
Improve CTA Labels
Improve CTA Labels
Replace generic BUTTON text with descriptive CTAs like Book Your Stay to clarify actions and increase clicks
Replace generic BUTTON text with descriptive CTAs like Book Your Stay to clarify actions and increase clicks
Important
Moderate fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Implement limited time offers or countdown timers on room rates to create a sense of urgency and boost conversions
Implement limited time offers or countdown timers on room rates to create a sense of urgency and boost conversions
Suggestion
Easy fix
Optimize Mobile Spacing
Optimize Mobile Spacing
Optimize Mobile Spacing
Increase padding around text and buttons on mobile to reduce misclicks and improve the touch experience
Increase padding around text and buttons on mobile to reduce misclicks and improve the touch experience
RELATED RESOURCES
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UX/UI ANALYSIS
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025