Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A
Conversion Qualification*
#
3
Website Rank
Pebble Beach homepage features a compelling hero with scenic background, clear CTAs for planning a trip, highlights of events and packages, rich imagery of offerings, and extensive navigation to explore resorts and experiences.
A
Conversion Qualification*
#
3
Website Rank
A
Conversion Qualification*
Pebble Beach homepage features a compelling hero with scenic background, clear CTAs for planning a trip, highlights of events and packages, rich imagery of offerings, and extensive navigation to explore resorts and experiences.
#
3
Website Rank
Pebble Beach homepage features a compelling hero with scenic background, clear CTAs for planning a trip, highlights of events and packages, rich imagery of offerings, and extensive navigation to explore resorts and experiences.
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
85
85
/100
/100
uX writing
uX writing
90
90
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery reinforces brand luxury
High-quality hero imagery reinforces brand luxury
High-quality hero imagery reinforces brand luxury
circle-check
circle-check
Clear CTAs above the fold guide user actions
Clear CTAs above the fold guide user actions
Clear CTAs above the fold guide user actions
circle-check
circle-check
Well-organized sections showcase packages and events
Well-organized sections showcase packages and events
Well-organized sections showcase packages and events
circle-check
circle-check
Consistent typography and color palette create cohesion
Consistent typography and color palette create cohesion
Consistent typography and color palette create cohesion
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Menu contains too many links causing overwhelm
Menu contains too many links causing overwhelm
Menu contains too many links causing overwhelm
circle-exclamation
circle-exclamation
Body copy is occasionally truncated mid-sentence
Body copy is occasionally truncated mid-sentence
Body copy is occasionally truncated mid-sentence
circle-exclamation
circle-exclamation
Lack of visible guest reviews undermines trust
Lack of visible guest reviews undermines trust
Lack of visible guest reviews undermines trust
circle-exclamation
circle-exclamation
Footer is text-heavy and visually dense
Footer is text-heavy and visually dense
Footer is text-heavy and visually dense
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well, but some menu elements feel cramped on smaller screens
Layout adapts well, but some menu elements feel cramped on smaller screens
check
check
Primary CTA remains visible across devices
Primary CTA remains visible across devices
xmark
xmark
Fly-out menu links are many and may require scrolling
Fly-out menu links are many and may require scrolling
lightbulb
lightbulb
Simplify mobile menu to reduce cognitive load
Simplify mobile menu to reduce cognitive load
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well, but some menu elements feel cramped on smaller screens
check
Primary CTA remains visible across devices
xmark
Fly-out menu links are many and may require scrolling
lightbulb
Simplify mobile menu to reduce cognitive load
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity and social proof reduces urgency
Limited scarcity and social proof reduces urgency
check
check
Event dates provide temporal context
Event dates provide temporal context
xmark
xmark
No visible guest testimonials or star ratings
No visible guest testimonials or star ratings
lightbulb
lightbulb
Add guest reviews and inventory counters to drive conversion
Add guest reviews and inventory counters to drive conversion
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity and social proof reduces urgency
check
Event dates provide temporal context
xmark
No visible guest testimonials or star ratings
lightbulb
Add guest reviews and inventory counters to drive conversion
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Professional, but follows traditional luxury resort templates
Professional, but follows traditional luxury resort templates
check
check
Unique package names reinforce exclusivity
Unique package names reinforce exclusivity
xmark
xmark
Lacks interactive or novel elements
Lacks interactive or novel elements
lightbulb
lightbulb
Integrate interactive maps or mini quizzes for engagement
Integrate interactive maps or mini quizzes for engagement
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Professional, but follows traditional luxury resort templates
check
Unique package names reinforce exclusivity
xmark
Lacks interactive or novel elements
lightbulb
Integrate interactive maps or mini quizzes for engagement
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation with familiar structure, though choice overload in menus
Intuitive navigation with familiar structure, though choice overload in menus
check
check
Clear chunking of resort offerings and events
Clear chunking of resort offerings and events
xmark
xmark
Multiple CTAs compete for attention above the fold
Multiple CTAs compete for attention above the fold
lightbulb
lightbulb
Prioritize most critical CTAs to guide users
Prioritize most critical CTAs to guide users
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation with familiar structure, though choice overload in menus
check
Clear chunking of resort offerings and events
xmark
Multiple CTAs compete for attention above the fold
lightbulb
Prioritize most critical CTAs to guide users
Great
Great
Keep it up!
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise and aspirational language aligns with brand, some text feels truncated
Concise and aspirational language aligns with brand, some text feels truncated
check
check
Headings clearly communicate section topics
Headings clearly communicate section topics
xmark
xmark
Body copy cuts off mid-sentence in some areas
Body copy cuts off mid-sentence in some areas
lightbulb
lightbulb
Ensure complete sentences for clarity
Ensure complete sentences for clarity
Great
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise and aspirational language aligns with brand, some text feels truncated
check
Headings clearly communicate section topics
xmark
Body copy cuts off mid-sentence in some areas
lightbulb
Ensure complete sentences for clarity
Great
Great
Keep it up!
Keep it up!
90
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong visual appeal with high-quality imagery and consistent brand elements
Strong visual appeal with high-quality imagery and consistent brand elements
check
check
Hero background image evokes Pebble Beach ambiance effectively
Hero background image evokes Pebble Beach ambiance effectively
xmark
xmark
Footer section is text-heavy and visually dense
Footer section is text-heavy and visually dense
lightbulb
lightbulb
Improve whitespace in lower sections to enhance readability
Improve whitespace in lower sections to enhance readability
swatchbook
Design & Aesthetics
Great
Keep it up!
90
/100
Strong visual appeal with high-quality imagery and consistent brand elements
check
Hero background image evokes Pebble Beach ambiance effectively
xmark
Footer section is text-heavy and visually dense
lightbulb
Improve whitespace in lower sections to enhance readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Mobile Menu
Simplify Mobile Menu
Simplify Mobile Menu
Reduce number of links and group related items under collapsible headings to improve navigation on mobile.
Reduce number of links and group related items under collapsible headings to improve navigation on mobile.
Important
Moderate fix
Add Testimonials
Add Testimonials
Add Testimonials
Include guest reviews with star ratings and photos to build trust and social proof.
Include guest reviews with star ratings and photos to build trust and social proof.
Suggestion
Easy fix
Improve Text Completeness
Improve Text Completeness
Improve Text Completeness
Review and correct truncated body copy to ensure full sentences are displayed.
Review and correct truncated body copy to ensure full sentences are displayed.
Suggestion
Moderate fix
Introduce Scarcity Tactic
Introduce Scarcity Tactic
Introduce Scarcity Tactic
Display limited-time offer banners or countdown timers for packages to encourage bookings.
Display limited-time offer banners or countdown timers for packages to encourage bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025