( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Pebble Beach Company

Pebble Beach Company

Pebble Beach Company

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Pebble Beach Company

Pebble Beach Company

Pebble Beach Company

Scroll to see full report

Scroll to see full report

Trusted by

Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Keep it up!

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

85

85

85

/100

/100

/100

check

check

What you nailed

Primary CTA remains visible across devices

Primary CTA remains visible across devices

Primary CTA remains visible across devices

xmark

xmark

What you can improve

Fly-out menu links are many and may require scrolling

Fly-out menu links are many and may require scrolling

Fly-out menu links are many and may require scrolling

lightbulb

lightbulb

Quick insight

Simplify mobile menu to reduce cognitive load

Simplify mobile menu to reduce cognitive load

Simplify mobile menu to reduce cognitive load

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

65

65

65

/100

/100

/100

check

check

What you nailed

Event dates provide temporal context

Event dates provide temporal context

Event dates provide temporal context

xmark

xmark

What you can improve

No visible guest testimonials or star ratings

No visible guest testimonials or star ratings

No visible guest testimonials or star ratings

lightbulb

lightbulb

Quick insight

Add guest reviews and inventory counters to drive conversion

Add guest reviews and inventory counters to drive conversion

Add guest reviews and inventory counters to drive conversion

Great

Keep it up!

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

80

80

80

/100

/100

/100

check

check

What you nailed

Clear chunking of resort offerings and events

Clear chunking of resort offerings and events

Clear chunking of resort offerings and events

xmark

xmark

What you can improve

Multiple CTAs compete for attention above the fold

Multiple CTAs compete for attention above the fold

Multiple CTAs compete for attention above the fold

lightbulb

lightbulb

Quick insight

Prioritize most critical CTAs to guide users

Prioritize most critical CTAs to guide users

Prioritize most critical CTAs to guide users

Great

Keep it up!

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

85

85

85

/100

/100

/100

check

check

What you nailed

Headings clearly communicate section topics

Headings clearly communicate section topics

Headings clearly communicate section topics

xmark

xmark

What you can improve

Body copy cuts off mid-sentence in some areas

Body copy cuts off mid-sentence in some areas

Body copy cuts off mid-sentence in some areas

lightbulb

lightbulb

Quick insight

Ensure complete sentences for clarity

Ensure complete sentences for clarity

Ensure complete sentences for clarity

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

90

90

90

/100

/100

/100

check

check

What you nailed

Hero background image evokes Pebble Beach ambiance effectively

Hero background image evokes Pebble Beach ambiance effectively

Hero background image evokes Pebble Beach ambiance effectively

xmark

xmark

What you can improve

Footer section is text-heavy and visually dense

Footer section is text-heavy and visually dense

Footer section is text-heavy and visually dense

lightbulb

lightbulb

Quick insight

Improve whitespace in lower sections to enhance readability

Improve whitespace in lower sections to enhance readability

Improve whitespace in lower sections to enhance readability

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

75

75

75

/100

/100

/100

check

check

What you nailed

Unique package names reinforce exclusivity

Unique package names reinforce exclusivity

Unique package names reinforce exclusivity

xmark

xmark

What you can improve

Lacks interactive or novel elements

Lacks interactive or novel elements

Lacks interactive or novel elements

lightbulb

lightbulb

Quick insight

Integrate interactive maps or mini quizzes for engagement

Integrate interactive maps or mini quizzes for engagement

Integrate interactive maps or mini quizzes for engagement

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Simplify Mobile Menu

Reduce number of links and group related items under collapsible headings to improve navigation on mobile.

Important

Moderate fix

Add Testimonials

Include guest reviews with star ratings and photos to build trust and social proof.

Important

Moderate fix

Simplify Mobile Menu

Reduce number of links and group related items under collapsible headings to improve navigation on mobile.

Important

Moderate fix

Add Testimonials

Include guest reviews with star ratings and photos to build trust and social proof.

Suggestion

Easy fix

Improve Text Completeness

Review and correct truncated body copy to ensure full sentences are displayed.

Suggestion

Moderate fix

Introduce Scarcity Tactic

Display limited-time offer banners or countdown timers for packages to encourage bookings.

Suggestion

Easy fix

Improve Text Completeness

Review and correct truncated body copy to ensure full sentences are displayed.

Suggestion

Moderate fix

Introduce Scarcity Tactic

Display limited-time offer banners or countdown timers for packages to encourage bookings.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025