Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A

Conversion Qualification*

#

3

Website Rank

Pebble Beach homepage features a compelling hero with scenic background, clear CTAs for planning a trip, highlights of events and packages, rich imagery of offerings, and extensive navigation to explore resorts and experiences.

A

Conversion Qualification*

#

3

Website Rank

A

Conversion Qualification*

Pebble Beach homepage features a compelling hero with scenic background, clear CTAs for planning a trip, highlights of events and packages, rich imagery of offerings, and extensive navigation to explore resorts and experiences.

#

3

Website Rank

Pebble Beach homepage features a compelling hero with scenic background, clear CTAs for planning a trip, highlights of events and packages, rich imagery of offerings, and extensive navigation to explore resorts and experiences.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero imagery reinforces brand luxury

High-quality hero imagery reinforces brand luxury

High-quality hero imagery reinforces brand luxury

circle-check

circle-check

Clear CTAs above the fold guide user actions

Clear CTAs above the fold guide user actions

Clear CTAs above the fold guide user actions

circle-check

circle-check

Well-organized sections showcase packages and events

Well-organized sections showcase packages and events

Well-organized sections showcase packages and events

circle-check

circle-check

Consistent typography and color palette create cohesion

Consistent typography and color palette create cohesion

Consistent typography and color palette create cohesion

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Menu contains too many links causing overwhelm

Menu contains too many links causing overwhelm

Menu contains too many links causing overwhelm

circle-exclamation

circle-exclamation

Body copy is occasionally truncated mid-sentence

Body copy is occasionally truncated mid-sentence

Body copy is occasionally truncated mid-sentence

circle-exclamation

circle-exclamation

Lack of visible guest reviews undermines trust

Lack of visible guest reviews undermines trust

Lack of visible guest reviews undermines trust

circle-exclamation

circle-exclamation

Footer is text-heavy and visually dense

Footer is text-heavy and visually dense

Footer is text-heavy and visually dense

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well, but some menu elements feel cramped on smaller screens

Layout adapts well, but some menu elements feel cramped on smaller screens

check

check

Primary CTA remains visible across devices

Primary CTA remains visible across devices

xmark

xmark

Fly-out menu links are many and may require scrolling

Fly-out menu links are many and may require scrolling

lightbulb

lightbulb

Simplify mobile menu to reduce cognitive load

Simplify mobile menu to reduce cognitive load

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well, but some menu elements feel cramped on smaller screens

check

Primary CTA remains visible across devices

xmark

Fly-out menu links are many and may require scrolling

lightbulb

Simplify mobile menu to reduce cognitive load

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited scarcity and social proof reduces urgency

Limited scarcity and social proof reduces urgency

check

check

Event dates provide temporal context

Event dates provide temporal context

xmark

xmark

No visible guest testimonials or star ratings

No visible guest testimonials or star ratings

lightbulb

lightbulb

Add guest reviews and inventory counters to drive conversion

Add guest reviews and inventory counters to drive conversion

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited scarcity and social proof reduces urgency

check

Event dates provide temporal context

xmark

No visible guest testimonials or star ratings

lightbulb

Add guest reviews and inventory counters to drive conversion

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Professional, but follows traditional luxury resort templates

Professional, but follows traditional luxury resort templates

check

check

Unique package names reinforce exclusivity

Unique package names reinforce exclusivity

xmark

xmark

Lacks interactive or novel elements

Lacks interactive or novel elements

lightbulb

lightbulb

Integrate interactive maps or mini quizzes for engagement

Integrate interactive maps or mini quizzes for engagement

Good

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Professional, but follows traditional luxury resort templates

check

Unique package names reinforce exclusivity

xmark

Lacks interactive or novel elements

lightbulb

Integrate interactive maps or mini quizzes for engagement

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive navigation with familiar structure, though choice overload in menus

Intuitive navigation with familiar structure, though choice overload in menus

check

check

Clear chunking of resort offerings and events

Clear chunking of resort offerings and events

xmark

xmark

Multiple CTAs compete for attention above the fold

Multiple CTAs compete for attention above the fold

lightbulb

lightbulb

Prioritize most critical CTAs to guide users

Prioritize most critical CTAs to guide users

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive navigation with familiar structure, though choice overload in menus

check

Clear chunking of resort offerings and events

xmark

Multiple CTAs compete for attention above the fold

lightbulb

Prioritize most critical CTAs to guide users

Great

Great

Keep it up!

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise and aspirational language aligns with brand, some text feels truncated

Concise and aspirational language aligns with brand, some text feels truncated

check

check

Headings clearly communicate section topics

Headings clearly communicate section topics

xmark

xmark

Body copy cuts off mid-sentence in some areas

Body copy cuts off mid-sentence in some areas

lightbulb

lightbulb

Ensure complete sentences for clarity

Ensure complete sentences for clarity

Great

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise and aspirational language aligns with brand, some text feels truncated

check

Headings clearly communicate section topics

xmark

Body copy cuts off mid-sentence in some areas

lightbulb

Ensure complete sentences for clarity

Great

Great

Keep it up!

Keep it up!

90

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Strong visual appeal with high-quality imagery and consistent brand elements

Strong visual appeal with high-quality imagery and consistent brand elements

check

check

Hero background image evokes Pebble Beach ambiance effectively

Hero background image evokes Pebble Beach ambiance effectively

xmark

xmark

Footer section is text-heavy and visually dense

Footer section is text-heavy and visually dense

lightbulb

lightbulb

Improve whitespace in lower sections to enhance readability

Improve whitespace in lower sections to enhance readability

swatchbook

Design & Aesthetics

Great

Keep it up!

90

/100

Strong visual appeal with high-quality imagery and consistent brand elements

check

Hero background image evokes Pebble Beach ambiance effectively

xmark

Footer section is text-heavy and visually dense

lightbulb

Improve whitespace in lower sections to enhance readability

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Mobile Menu

Simplify Mobile Menu

Simplify Mobile Menu

Reduce number of links and group related items under collapsible headings to improve navigation on mobile.

Reduce number of links and group related items under collapsible headings to improve navigation on mobile.

Important

Moderate fix

Add Testimonials

Add Testimonials

Add Testimonials

Include guest reviews with star ratings and photos to build trust and social proof.

Include guest reviews with star ratings and photos to build trust and social proof.

Suggestion

Easy fix

Improve Text Completeness

Improve Text Completeness

Improve Text Completeness

Review and correct truncated body copy to ensure full sentences are displayed.

Review and correct truncated body copy to ensure full sentences are displayed.

Suggestion

Moderate fix

Introduce Scarcity Tactic

Introduce Scarcity Tactic

Introduce Scarcity Tactic

Display limited-time offer banners or countdown timers for packages to encourage bookings.

Display limited-time offer banners or countdown timers for packages to encourage bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025