Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
57
Website Rank
A visually rich homepage with hero video background live cam updates featured packages posts resort sections and a timeline to engage luxury travelers
B
Conversion Qualification*
#
57
Website Rank
B
Conversion Qualification*
A visually rich homepage with hero video background live cam updates featured packages posts resort sections and a timeline to engage luxury travelers
#
57
Website Rank
A visually rich homepage with hero video background live cam updates featured packages posts resort sections and a timeline to engage luxury travelers
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image sets a premium tone
Striking hero image sets a premium tone
Striking hero image sets a premium tone
circle-check
circle-check
Live cams feature adds real time appeal
Live cams feature adds real time appeal
Live cams feature adds real time appeal
circle-check
circle-check
Featured packages are prominently displayed
Featured packages are prominently displayed
Featured packages are prominently displayed
circle-check
circle-check
Consistent brand colors reinforce identity
Consistent brand colors reinforce identity
Consistent brand colors reinforce identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu feels overly crowded
Navigation menu feels overly crowded
Navigation menu feels overly crowded
circle-exclamation
circle-exclamation
Cookie banner overlay is distracting
Cookie banner overlay is distracting
Cookie banner overlay is distracting
circle-exclamation
circle-exclamation
Lack of urgency cues on offers
Lack of urgency cues on offers
Lack of urgency cues on offers
circle-exclamation
circle-exclamation
No guest reviews to build trust
No guest reviews to build trust
No guest reviews to build trust
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across breakpoints but menu may feel dense
Layout adapts across breakpoints but menu may feel dense
check
check
Responsive grid maintains content hierarchy on mobile
Responsive grid maintains content hierarchy on mobile
xmark
xmark
Mobile menu lists many links leading to decision fatigue
Mobile menu lists many links leading to decision fatigue
lightbulb
lightbulb
Consider collapsible sub menus to reduce mobile menu length
Consider collapsible sub menus to reduce mobile menu length
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across breakpoints but menu may feel dense
check
Responsive grid maintains content hierarchy on mobile
xmark
Mobile menu lists many links leading to decision fatigue
lightbulb
Consider collapsible sub menus to reduce mobile menu length
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Early persuasion present but social proof scarce
Early persuasion present but social proof scarce
check
check
Featured packages provide clear value propositions
Featured packages provide clear value propositions
xmark
xmark
No reviews or testimonials to reinforce credibility
No reviews or testimonials to reinforce credibility
lightbulb
lightbulb
Integrate customer testimonials to boost persuasion
Integrate customer testimonials to boost persuasion
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Early persuasion present but social proof scarce
check
Featured packages provide clear value propositions
xmark
No reviews or testimonials to reinforce credibility
lightbulb
Integrate customer testimonials to boost persuasion
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong brand story but page follows common templates
Strong brand story but page follows common templates
check
check
Historic timeline adds unique brand narrative
Historic timeline adds unique brand narrative
xmark
xmark
Section layouts mirror typical hospitality sites
Section layouts mirror typical hospitality sites
lightbulb
lightbulb
Introduce interactive elements to elevate uniqueness
Introduce interactive elements to elevate uniqueness
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong brand story but page follows common templates
check
Historic timeline adds unique brand narrative
xmark
Section layouts mirror typical hospitality sites
lightbulb
Introduce interactive elements to elevate uniqueness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content hierarchy yet some flows need simplification
Clear content hierarchy yet some flows need simplification
check
check
Sticky header and quick live cam access enhance navigation
Sticky header and quick live cam access enhance navigation
xmark
xmark
Too many top level choices increase cognitive load
Too many top level choices increase cognitive load
lightbulb
lightbulb
Prioritize key actions and simplify choice sets for clarity
Prioritize key actions and simplify choice sets for clarity
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content hierarchy yet some flows need simplification
check
Sticky header and quick live cam access enhance navigation
xmark
Too many top level choices increase cognitive load
lightbulb
Prioritize key actions and simplify choice sets for clarity
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are engaging yet CTAs need more clarity
Headlines are engaging yet CTAs need more clarity
check
check
Use of descriptive package titles sparks curiosity
Use of descriptive package titles sparks curiosity
xmark
xmark
Generic button labels lack specific action guidance
Generic button labels lack specific action guidance
lightbulb
lightbulb
Refine CTA copy to clearly state user benefits
Refine CTA copy to clearly state user benefits
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are engaging yet CTAs need more clarity
check
Use of descriptive package titles sparks curiosity
xmark
Generic button labels lack specific action guidance
lightbulb
Refine CTA copy to clearly state user benefits
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High quality imagery consistent brand palette and clear layout
High quality imagery consistent brand palette and clear layout
check
check
Photography elevates visual appeal and sets luxury tone
Photography elevates visual appeal and sets luxury tone
xmark
xmark
Some sections feel visually dense without clear focus
Some sections feel visually dense without clear focus
lightbulb
lightbulb
Balance image density with whitespace to improve focus
Balance image density with whitespace to improve focus
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
High quality imagery consistent brand palette and clear layout
check
Photography elevates visual appeal and sets luxury tone
xmark
Some sections feel visually dense without clear focus
lightbulb
Balance image density with whitespace to improve focus
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Show scarcity messaging
Show scarcity messaging
Show scarcity messaging
Introduce limited availability tags or countdown timers on offers to drive urgency
Introduce limited availability tags or countdown timers on offers to drive urgency
Suggestion
Moderate fix
Add social proof
Add social proof
Add social proof
Display guest reviews and star ratings in key sections to build trust and influence decisions
Display guest reviews and star ratings in key sections to build trust and influence decisions
Important
Moderate fix
Simplify navigation
Simplify navigation
Simplify navigation
Reduce menu items and group sections logically for easier decision making and better user flow
Reduce menu items and group sections logically for easier decision making and better user flow
Suggestion
Easy fix
Clarify CTA labels
Clarify CTA labels
Clarify CTA labels
Use more descriptive button text to guide users clearly on next steps across the site
Use more descriptive button text to guide users clearly on next steps across the site
RELATED RESOURCES
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UX/UI ANALYSIS
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Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025