Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
33
Website Rank
Pendry San Diego’s page offers a striking hero image with bold headline located in the Historic Gaslamp Quarter followed by segmented sections for rooms dining experiences and wellness events Consistent typography and CTAs highlight luxury but lack social proof and rate transparency
B+
Conversion Qualification*
#
33
Website Rank
B+
Conversion Qualification*
Pendry San Diego’s page offers a striking hero image with bold headline located in the Historic Gaslamp Quarter followed by segmented sections for rooms dining experiences and wellness events Consistent typography and CTAs highlight luxury but lack social proof and rate transparency
#
33
Website Rank
Pendry San Diego’s page offers a striking hero image with bold headline located in the Historic Gaslamp Quarter followed by segmented sections for rooms dining experiences and wellness events Consistent typography and CTAs highlight luxury but lack social proof and rate transparency
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image is high quality and sets a luxurious tone.
Hero image is high quality and sets a luxurious tone.
Hero image is high quality and sets a luxurious tone.
circle-check
circle-check
Typography is elegant clear and consistent across sections.
Typography is elegant clear and consistent across sections.
Typography is elegant clear and consistent across sections.
circle-check
circle-check
Sectioned layout guides users through offerings smoothly.
Sectioned layout guides users through offerings smoothly.
Sectioned layout guides users through offerings smoothly.
circle-check
circle-check
Primary CTA is prominent and encourages bookings.
Primary CTA is prominent and encourages bookings.
Primary CTA is prominent and encourages bookings.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible room rates or pricing details above the fold.
No visible room rates or pricing details above the fold.
No visible room rates or pricing details above the fold.
circle-exclamation
circle-exclamation
Absence of social proof like reviews reduces credibility.
Absence of social proof like reviews reduces credibility.
Absence of social proof like reviews reduces credibility.
circle-exclamation
circle-exclamation
Copy sections are long and require heavy scrolling.
Copy sections are long and require heavy scrolling.
Copy sections are long and require heavy scrolling.
circle-exclamation
circle-exclamation
Some paragraphs appear truncated or cut off abruptly.
Some paragraphs appear truncated or cut off abruptly.
Some paragraphs appear truncated or cut off abruptly.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts fluidly to different viewports with consistent styling.
Layout adapts fluidly to different viewports with consistent styling.
check
check
Navigation collapses neatly into a hamburger menu on mobile.
Navigation collapses neatly into a hamburger menu on mobile.
xmark
xmark
Large images may slow load times on slower connections.
Large images may slow load times on slower connections.
lightbulb
lightbulb
Implement responsive image loading to optimize performance.
Implement responsive image loading to optimize performance.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts fluidly to different viewports with consistent styling.
check
Navigation collapses neatly into a hamburger menu on mobile.
xmark
Large images may slow load times on slower connections.
lightbulb
Implement responsive image loading to optimize performance.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong CTAs but lacks scarcity social proof and loyalty incentives.
Strong CTAs but lacks scarcity social proof and loyalty incentives.
check
check
Clear booking button stands out against clean background.
Clear booking button stands out against clean background.
xmark
xmark
No scarcity messaging to drive urgency in bookings.
No scarcity messaging to drive urgency in bookings.
lightbulb
lightbulb
Add limited time offers and availability notices to boost conversions.
Add limited time offers and availability notices to boost conversions.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong CTAs but lacks scarcity social proof and loyalty incentives.
check
Clear booking button stands out against clean background.
xmark
No scarcity messaging to drive urgency in bookings.
lightbulb
Add limited time offers and availability notices to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
High quality visuals but overall layout follows typical hotel template.
High quality visuals but overall layout follows typical hotel template.
check
check
Unique event highlights add personality to the page.
Unique event highlights add personality to the page.
xmark
xmark
Page lacks innovative interactive or multimedia elements.
Page lacks innovative interactive or multimedia elements.
lightbulb
lightbulb
Introduce interactive elements to showcase amenities dynamically.
Introduce interactive elements to showcase amenities dynamically.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
High quality visuals but overall layout follows typical hotel template.
check
Unique event highlights add personality to the page.
xmark
Page lacks innovative interactive or multimedia elements.
lightbulb
Introduce interactive elements to showcase amenities dynamically.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content hierarchy with distinct sections but heavy vertical scroll.
Clear content hierarchy with distinct sections but heavy vertical scroll.
check
check
Consistent CTAs reduce friction and guide booking actions.
Consistent CTAs reduce friction and guide booking actions.
xmark
xmark
Excessive scrolling may overwhelm users seeking quick info.
Excessive scrolling may overwhelm users seeking quick info.
lightbulb
lightbulb
Consider adding anchor links for direct navigation to key sections.
Consider adding anchor links for direct navigation to key sections.
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content hierarchy with distinct sections but heavy vertical scroll.
check
Consistent CTAs reduce friction and guide booking actions.
xmark
Excessive scrolling may overwhelm users seeking quick info.
lightbulb
Consider adding anchor links for direct navigation to key sections.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is engaging and evocative but some text appears truncated.
Copy is engaging and evocative but some text appears truncated.
check
check
Headlines spark interest and reflect local charm.
Headlines spark interest and reflect local charm.
xmark
xmark
Several paragraphs cut off mid sentence harming coherence.
Several paragraphs cut off mid sentence harming coherence.
lightbulb
lightbulb
Ensure full copy is visible and eliminate text cut offs for clarity.
Ensure full copy is visible and eliminate text cut offs for clarity.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is engaging and evocative but some text appears truncated.
check
Headlines spark interest and reflect local charm.
xmark
Several paragraphs cut off mid sentence harming coherence.
lightbulb
Ensure full copy is visible and eliminate text cut offs for clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant minimal design uses high quality imagery and ample white space.
Elegant minimal design uses high quality imagery and ample white space.
check
check
High quality photos and clean typography create a premium feel.
High quality photos and clean typography create a premium feel.
xmark
xmark
Brand identity elements feel subdued and lack distinctive flair.
Brand identity elements feel subdued and lack distinctive flair.
lightbulb
lightbulb
Incorporate subtle brand accents or unique textures to deepen identity.
Incorporate subtle brand accents or unique textures to deepen identity.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant minimal design uses high quality imagery and ample white space.
check
High quality photos and clean typography create a premium feel.
xmark
Brand identity elements feel subdued and lack distinctive flair.
lightbulb
Incorporate subtle brand accents or unique textures to deepen identity.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Incorporate limited time or room availability messages such as low room alerts or countdown timers to inspire urgency.
Incorporate limited time or room availability messages such as low room alerts or countdown timers to inspire urgency.
Important
Moderate fix
Display Social Proof
Display Social Proof
Display Social Proof
Add guest testimonials ratings or third party review snippets prominently on the page to build trust and credibility.
Add guest testimonials ratings or third party review snippets prominently on the page to build trust and credibility.
Suggestion
Easy fix
Fix Copy Truncation
Fix Copy Truncation
Fix Copy Truncation
Ensure all paragraph text displays fully and avoid mid sentence cut offs to maintain a coherent reading experience.
Ensure all paragraph text displays fully and avoid mid sentence cut offs to maintain a coherent reading experience.
Suggestion
Moderate fix
Optimize Navigation
Optimize Navigation
Optimize Navigation
Implement sticky or anchor based navigation so users can jump directly to key sections without excessive scrolling.
Implement sticky or anchor based navigation so users can jump directly to key sections without excessive scrolling.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025