Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

98

Website Rank

Perdido Beach Resort’s page showcases high-quality imagery and clear structure across events, rooms, offers, and meetings. Strong CTAs and brand consistency, but lacks social proof, scarcity cues, and simplified navigation.

C+

Conversion Qualification*

#

98

Website Rank

C+

Conversion Qualification*

Perdido Beach Resort’s page showcases high-quality imagery and clear structure across events, rooms, offers, and meetings. Strong CTAs and brand consistency, but lacks social proof, scarcity cues, and simplified navigation.

#

98

Website Rank

Perdido Beach Resort’s page showcases high-quality imagery and clear structure across events, rooms, offers, and meetings. Strong CTAs and brand consistency, but lacks social proof, scarcity cues, and simplified navigation.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong visual branding with ocean-inspired design

Strong visual branding with ocean-inspired design

Strong visual branding with ocean-inspired design

circle-check

circle-check

Consistent and prominent CTAs like Check Availability

Consistent and prominent CTAs like Check Availability

Consistent and prominent CTAs like Check Availability

circle-check

circle-check

Well-structured sections guide user journey effectively

Well-structured sections guide user journey effectively

Well-structured sections guide user journey effectively

circle-check

circle-check

High-quality images enhance appeal and context

High-quality images enhance appeal and context

High-quality images enhance appeal and context

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No social proof or guest testimonials visible

No social proof or guest testimonials visible

No social proof or guest testimonials visible

circle-exclamation

circle-exclamation

Lacks scarcity messaging or limited-time urgency

Lacks scarcity messaging or limited-time urgency

Lacks scarcity messaging or limited-time urgency

circle-exclamation

circle-exclamation

Navigation menus are extensive and potentially overwhelming

Navigation menus are extensive and potentially overwhelming

Navigation menus are extensive and potentially overwhelming

circle-exclamation

circle-exclamation

Carousels auto-advance could distract user focus

Carousels auto-advance could distract user focus

Carousels auto-advance could distract user focus

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout hints at responsiveness but desktop view only examined

Layout hints at responsiveness but desktop view only examined

check

check

Grid-based sections likely adapt well to screen sizes

Grid-based sections likely adapt well to screen sizes

xmark

xmark

Navigation and carousels may crowd smaller screens

Navigation and carousels may crowd smaller screens

lightbulb

lightbulb

Test mobile breakpoints to optimize nav and carousel usability

Test mobile breakpoints to optimize nav and carousel usability

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout hints at responsiveness but desktop view only examined

check

Grid-based sections likely adapt well to screen sizes

xmark

Navigation and carousels may crowd smaller screens

lightbulb

Test mobile breakpoints to optimize nav and carousel usability

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic promotional structure but lacks key persuasion tactics

Basic promotional structure but lacks key persuasion tactics

check

check

Offers are clearly presented with details buttons

Offers are clearly presented with details buttons

xmark

xmark

No scarcity or social proof to drive urgency

No scarcity or social proof to drive urgency

lightbulb

lightbulb

Incorporate limited availability and guest reviews to boost trust

Incorporate limited availability and guest reviews to boost trust

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic promotional structure but lacks key persuasion tactics

check

Offers are clearly presented with details buttons

xmark

No scarcity or social proof to drive urgency

lightbulb

Incorporate limited availability and guest reviews to boost trust

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Professional but follows conventional resort site patterns

Professional but follows conventional resort site patterns

check

check

Use of sliders adds dynamic content presentation

Use of sliders adds dynamic content presentation

xmark

xmark

Overall layout feels standard in hospitality websites

Overall layout feels standard in hospitality websites

lightbulb

lightbulb

Introduce unique interactive elements or storytelling

Introduce unique interactive elements or storytelling

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Professional but follows conventional resort site patterns

check

Use of sliders adds dynamic content presentation

xmark

Overall layout feels standard in hospitality websites

lightbulb

Introduce unique interactive elements or storytelling

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive section flow and clear CTAs support usability

Intuitive section flow and clear CTAs support usability

check

check

Clear labels like View All Events improve navigation

Clear labels like View All Events improve navigation

xmark

xmark

Multiple similar card patterns could overwhelm choices

Multiple similar card patterns could overwhelm choices

lightbulb

lightbulb

Consider filtering or categorizing to reduce Hick’s Law impact

Consider filtering or categorizing to reduce Hick’s Law impact

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive section flow and clear CTAs support usability

check

Clear labels like View All Events improve navigation

xmark

Multiple similar card patterns could overwhelm choices

lightbulb

Consider filtering or categorizing to reduce Hick’s Law impact

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headings and CTAs; body copy sometimes verbose

Concise headings and CTAs; body copy sometimes verbose

check

check

Headings like Special Events are direct and actionable

Headings like Special Events are direct and actionable

xmark

xmark

Text snippets vary in length, risking inconsistency

Text snippets vary in length, risking inconsistency

lightbulb

lightbulb

Standardize snippet lengths and CTA copy for clarity

Standardize snippet lengths and CTA copy for clarity

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headings and CTAs; body copy sometimes verbose

check

Headings like Special Events are direct and actionable

xmark

Text snippets vary in length, risking inconsistency

lightbulb

Standardize snippet lengths and CTA copy for clarity

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Visually appealing with cohesive ocean theme and quality imagery

Visually appealing with cohesive ocean theme and quality imagery

check

check

Ocean-inspired palette and textures reinforce branding

Ocean-inspired palette and textures reinforce branding

xmark

xmark

Dark overlays sometimes reduce text readability

Dark overlays sometimes reduce text readability

lightbulb

lightbulb

Balance contrast to ensure text clarity over backgrounds

Balance contrast to ensure text clarity over backgrounds

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Visually appealing with cohesive ocean theme and quality imagery

check

Ocean-inspired palette and textures reinforce branding

xmark

Dark overlays sometimes reduce text readability

lightbulb

Balance contrast to ensure text clarity over backgrounds

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Scarcity Cues

Add Scarcity Cues

Add Scarcity Cues

Display limited room availability, countdowns, or booking deadlines to create urgency and encourage quicker decisions.

Display limited room availability, countdowns, or booking deadlines to create urgency and encourage quicker decisions.

Important

Moderate fix

Integrate Social Proof

Integrate Social Proof

Integrate Social Proof

Show guest ratings, testimonials with photos, or third-party review scores to build trust and credibility.

Show guest ratings, testimonials with photos, or third-party review scores to build trust and credibility.

Suggestion

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Consolidate nav items into clear categories or a mega menu to reduce cognitive load and improve findability.

Consolidate nav items into clear categories or a mega menu to reduce cognitive load and improve findability.

Suggestion

Easy fix

Optimize Carousel Control

Optimize Carousel Control

Optimize Carousel Control

Allow users to control auto-advance speed or disable it by default to prevent distraction and improve UX.

Allow users to control auto-advance speed or disable it by default to prevent distraction and improve UX.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025