Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
98
Website Rank
Perdido Beach Resort’s page showcases high-quality imagery and clear structure across events, rooms, offers, and meetings. Strong CTAs and brand consistency, but lacks social proof, scarcity cues, and simplified navigation.
C+
Conversion Qualification*
#
98
Website Rank
C+
Conversion Qualification*
Perdido Beach Resort’s page showcases high-quality imagery and clear structure across events, rooms, offers, and meetings. Strong CTAs and brand consistency, but lacks social proof, scarcity cues, and simplified navigation.
#
98
Website Rank
Perdido Beach Resort’s page showcases high-quality imagery and clear structure across events, rooms, offers, and meetings. Strong CTAs and brand consistency, but lacks social proof, scarcity cues, and simplified navigation.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual branding with ocean-inspired design
Strong visual branding with ocean-inspired design
Strong visual branding with ocean-inspired design
circle-check
circle-check
Consistent and prominent CTAs like Check Availability
Consistent and prominent CTAs like Check Availability
Consistent and prominent CTAs like Check Availability
circle-check
circle-check
Well-structured sections guide user journey effectively
Well-structured sections guide user journey effectively
Well-structured sections guide user journey effectively
circle-check
circle-check
High-quality images enhance appeal and context
High-quality images enhance appeal and context
High-quality images enhance appeal and context
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No social proof or guest testimonials visible
No social proof or guest testimonials visible
No social proof or guest testimonials visible
circle-exclamation
circle-exclamation
Lacks scarcity messaging or limited-time urgency
Lacks scarcity messaging or limited-time urgency
Lacks scarcity messaging or limited-time urgency
circle-exclamation
circle-exclamation
Navigation menus are extensive and potentially overwhelming
Navigation menus are extensive and potentially overwhelming
Navigation menus are extensive and potentially overwhelming
circle-exclamation
circle-exclamation
Carousels auto-advance could distract user focus
Carousels auto-advance could distract user focus
Carousels auto-advance could distract user focus
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout hints at responsiveness but desktop view only examined
Layout hints at responsiveness but desktop view only examined
check
check
Grid-based sections likely adapt well to screen sizes
Grid-based sections likely adapt well to screen sizes
xmark
xmark
Navigation and carousels may crowd smaller screens
Navigation and carousels may crowd smaller screens
lightbulb
lightbulb
Test mobile breakpoints to optimize nav and carousel usability
Test mobile breakpoints to optimize nav and carousel usability
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout hints at responsiveness but desktop view only examined
check
Grid-based sections likely adapt well to screen sizes
xmark
Navigation and carousels may crowd smaller screens
lightbulb
Test mobile breakpoints to optimize nav and carousel usability
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic promotional structure but lacks key persuasion tactics
Basic promotional structure but lacks key persuasion tactics
check
check
Offers are clearly presented with details buttons
Offers are clearly presented with details buttons
xmark
xmark
No scarcity or social proof to drive urgency
No scarcity or social proof to drive urgency
lightbulb
lightbulb
Incorporate limited availability and guest reviews to boost trust
Incorporate limited availability and guest reviews to boost trust
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic promotional structure but lacks key persuasion tactics
check
Offers are clearly presented with details buttons
xmark
No scarcity or social proof to drive urgency
lightbulb
Incorporate limited availability and guest reviews to boost trust
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Professional but follows conventional resort site patterns
Professional but follows conventional resort site patterns
check
check
Use of sliders adds dynamic content presentation
Use of sliders adds dynamic content presentation
xmark
xmark
Overall layout feels standard in hospitality websites
Overall layout feels standard in hospitality websites
lightbulb
lightbulb
Introduce unique interactive elements or storytelling
Introduce unique interactive elements or storytelling
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Professional but follows conventional resort site patterns
check
Use of sliders adds dynamic content presentation
xmark
Overall layout feels standard in hospitality websites
lightbulb
Introduce unique interactive elements or storytelling
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section flow and clear CTAs support usability
Intuitive section flow and clear CTAs support usability
check
check
Clear labels like View All Events improve navigation
Clear labels like View All Events improve navigation
xmark
xmark
Multiple similar card patterns could overwhelm choices
Multiple similar card patterns could overwhelm choices
lightbulb
lightbulb
Consider filtering or categorizing to reduce Hick’s Law impact
Consider filtering or categorizing to reduce Hick’s Law impact
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section flow and clear CTAs support usability
check
Clear labels like View All Events improve navigation
xmark
Multiple similar card patterns could overwhelm choices
lightbulb
Consider filtering or categorizing to reduce Hick’s Law impact
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headings and CTAs; body copy sometimes verbose
Concise headings and CTAs; body copy sometimes verbose
check
check
Headings like Special Events are direct and actionable
Headings like Special Events are direct and actionable
xmark
xmark
Text snippets vary in length, risking inconsistency
Text snippets vary in length, risking inconsistency
lightbulb
lightbulb
Standardize snippet lengths and CTA copy for clarity
Standardize snippet lengths and CTA copy for clarity
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headings and CTAs; body copy sometimes verbose
check
Headings like Special Events are direct and actionable
xmark
Text snippets vary in length, risking inconsistency
lightbulb
Standardize snippet lengths and CTA copy for clarity
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually appealing with cohesive ocean theme and quality imagery
Visually appealing with cohesive ocean theme and quality imagery
check
check
Ocean-inspired palette and textures reinforce branding
Ocean-inspired palette and textures reinforce branding
xmark
xmark
Dark overlays sometimes reduce text readability
Dark overlays sometimes reduce text readability
lightbulb
lightbulb
Balance contrast to ensure text clarity over backgrounds
Balance contrast to ensure text clarity over backgrounds
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visually appealing with cohesive ocean theme and quality imagery
check
Ocean-inspired palette and textures reinforce branding
xmark
Dark overlays sometimes reduce text readability
lightbulb
Balance contrast to ensure text clarity over backgrounds
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Display limited room availability, countdowns, or booking deadlines to create urgency and encourage quicker decisions.
Display limited room availability, countdowns, or booking deadlines to create urgency and encourage quicker decisions.
Important
Moderate fix
Integrate Social Proof
Integrate Social Proof
Integrate Social Proof
Show guest ratings, testimonials with photos, or third-party review scores to build trust and credibility.
Show guest ratings, testimonials with photos, or third-party review scores to build trust and credibility.
Suggestion
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate nav items into clear categories or a mega menu to reduce cognitive load and improve findability.
Consolidate nav items into clear categories or a mega menu to reduce cognitive load and improve findability.
Suggestion
Easy fix
Optimize Carousel Control
Optimize Carousel Control
Optimize Carousel Control
Allow users to control auto-advance speed or disable it by default to prevent distraction and improve UX.
Allow users to control auto-advance speed or disable it by default to prevent distraction and improve UX.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025