Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
145
Website Rank
Resort landing page with prominent booking form and sections for events accomdations offers social media but nav feels cluttered and lacks reviews
C+
Conversion Qualification*
#
145
Website Rank
C+
Conversion Qualification*
Resort landing page with prominent booking form and sections for events accomdations offers social media but nav feels cluttered and lacks reviews
#
145
Website Rank
Resort landing page with prominent booking form and sections for events accomdations offers social media but nav feels cluttered and lacks reviews
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Prominent booking form above the fold enhances conversion potential
Prominent booking form above the fold enhances conversion potential
Prominent booking form above the fold enhances conversion potential
circle-check
circle-check
High quality images create an inviting beachfront atmosphere
High quality images create an inviting beachfront atmosphere
High quality images create an inviting beachfront atmosphere
circle-check
circle-check
Consistent use of brand colors reinforces brand identity
Consistent use of brand colors reinforces brand identity
Consistent use of brand colors reinforces brand identity
circle-check
circle-check
Clear event and offer sections guide users to relevant content
Clear event and offer sections guide users to relevant content
Clear event and offer sections guide users to relevant content
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu contains too many links and overwhelms users
Navigation menu contains too many links and overwhelms users
Navigation menu contains too many links and overwhelms users
circle-exclamation
circle-exclamation
Lacks social proof elements such as guest reviews or ratings
Lacks social proof elements such as guest reviews or ratings
Lacks social proof elements such as guest reviews or ratings
circle-exclamation
circle-exclamation
Scrolling through long lists of links may confuse mobile users
Scrolling through long lists of links may confuse mobile users
Scrolling through long lists of links may confuse mobile users
circle-exclamation
circle-exclamation
No visible scarcity cues or time limited offers on page
No visible scarcity cues or time limited offers on page
No visible scarcity cues or time limited offers on page
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adaptable layout but too many items in mobile menu may hamper usability
Adaptable layout but too many items in mobile menu may hamper usability
check
check
CTAs remain visible across devices ensuring booking availability
CTAs remain visible across devices ensuring booking availability
xmark
xmark
Mobile menu displays overwhelming number of links on small screens
Mobile menu displays overwhelming number of links on small screens
lightbulb
lightbulb
Consolidate menu items into categories to reduce clutter on mobile
Consolidate menu items into categories to reduce clutter on mobile
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adaptable layout but too many items in mobile menu may hamper usability
check
CTAs remain visible across devices ensuring booking availability
xmark
Mobile menu displays overwhelming number of links on small screens
lightbulb
Consolidate menu items into categories to reduce clutter on mobile
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic offers are visible but absent scarcity social proof or urgency triggers
Basic offers are visible but absent scarcity social proof or urgency triggers
check
check
Special Offers section highlights deals for local and AAA guests
Special Offers section highlights deals for local and AAA guests
xmark
xmark
No countdown timers mid page to communicate urgency or scarcity
No countdown timers mid page to communicate urgency or scarcity
lightbulb
lightbulb
Add testimonial quotes and limited time offers to increase trust and urgency
Add testimonial quotes and limited time offers to increase trust and urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic offers are visible but absent scarcity social proof or urgency triggers
check
Special Offers section highlights deals for local and AAA guests
xmark
No countdown timers mid page to communicate urgency or scarcity
lightbulb
Add testimonial quotes and limited time offers to increase trust and urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Conventional resort layout with limited unique interactive elements
Conventional resort layout with limited unique interactive elements
check
check
Hashtag campaign #StayPerdido encourages user generated content
Hashtag campaign #StayPerdido encourages user generated content
xmark
xmark
Page lacks unique animations or interactive storytelling features
Page lacks unique animations or interactive storytelling features
lightbulb
lightbulb
Integrate interactive beach map or virtual tour for differentiation
Integrate interactive beach map or virtual tour for differentiation
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Conventional resort layout with limited unique interactive elements
check
Hashtag campaign #StayPerdido encourages user generated content
xmark
Page lacks unique animations or interactive storytelling features
lightbulb
Integrate interactive beach map or virtual tour for differentiation
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear calls but navigation complexity may increase hick times and cognitive load
Clear calls but navigation complexity may increase hick times and cognitive load
check
check
Book now button is prominent guiding user action effectively
Book now button is prominent guiding user action effectively
xmark
xmark
Excessive link choices violate hicks law and slow decision making
Excessive link choices violate hicks law and slow decision making
lightbulb
lightbulb
Streamline navigation by grouping related links under dropdown categories
Streamline navigation by grouping related links under dropdown categories
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear calls but navigation complexity may increase hick times and cognitive load
check
Book now button is prominent guiding user action effectively
xmark
Excessive link choices violate hicks law and slow decision making
lightbulb
Streamline navigation by grouping related links under dropdown categories
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Messaging is clear and concise but inconsistent casing can distract users
Messaging is clear and concise but inconsistent casing can distract users
check
check
Section headings clearly describe content areas such as Special Offers
Section headings clearly describe content areas such as Special Offers
xmark
xmark
Inconsistent use of title case across headings undermines polish
Inconsistent use of title case across headings undermines polish
lightbulb
lightbulb
Standardize heading casing and use microcopy to guide next steps
Standardize heading casing and use microcopy to guide next steps
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Messaging is clear and concise but inconsistent casing can distract users
check
Section headings clearly describe content areas such as Special Offers
xmark
Inconsistent use of title case across headings undermines polish
lightbulb
Standardize heading casing and use microcopy to guide next steps
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong visual appeal with cohesive resort theme but heavy text areas
Strong visual appeal with cohesive resort theme but heavy text areas
check
check
Hero background image with overlay works well to grab attention
Hero background image with overlay works well to grab attention
xmark
xmark
Text sections use small font leading to legibility issues
Text sections use small font leading to legibility issues
lightbulb
lightbulb
Simplify content blocks and increase contrast for better readability
Simplify content blocks and increase contrast for better readability
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Strong visual appeal with cohesive resort theme but heavy text areas
check
Hero background image with overlay works well to grab attention
xmark
Text sections use small font leading to legibility issues
lightbulb
Simplify content blocks and increase contrast for better readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add guest reviews
Add guest reviews
Add guest reviews
Display guest ratings and testimonials near top of page to build trust and social proof
Display guest ratings and testimonials near top of page to build trust and social proof
Important
Moderate fix
Simplify navigation
Simplify navigation
Simplify navigation
Consolidate menu links into clear dropdown categories and reduce cognitive load
Consolidate menu links into clear dropdown categories and reduce cognitive load
Suggestion
Easy fix
Introduce scarcity cues
Introduce scarcity cues
Introduce scarcity cues
Add limited time offers and countdown timers to create urgency for booking
Add limited time offers and countdown timers to create urgency for booking
Suggestion
Moderate fix
Enhance mobile layout
Enhance mobile layout
Enhance mobile layout
Reorganize mobile menu with accordion style categories for easier browsing
Reorganize mobile menu with accordion style categories for easier browsing
RELATED RESOURCES
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UX/UI ANALYSIS
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Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025