Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
87
Website Rank
The Platinum Hotel landing page showcases its all-suite accommodations, spa, weddings, location, booking widget, social proof badges, virtual tour and email signup in a structured, visually appealing layout.
C+
Conversion Qualification*
#
87
Website Rank
C+
Conversion Qualification*
The Platinum Hotel landing page showcases its all-suite accommodations, spa, weddings, location, booking widget, social proof badges, virtual tour and email signup in a structured, visually appealing layout.
#
87
Website Rank
The Platinum Hotel landing page showcases its all-suite accommodations, spa, weddings, location, booking widget, social proof badges, virtual tour and email signup in a structured, visually appealing layout.
75
75
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero headlines clearly communicate offerings
Hero headlines clearly communicate offerings
Hero headlines clearly communicate offerings
circle-check
circle-check
Prominent CTAs (Book Now, Virtual Tour) draw attention
Prominent CTAs (Book Now, Virtual Tour) draw attention
Prominent CTAs (Book Now, Virtual Tour) draw attention
circle-check
circle-check
Alternating image/text sections enhance visual hierarchy
Alternating image/text sections enhance visual hierarchy
Alternating image/text sections enhance visual hierarchy
circle-check
circle-check
Award badges add credibility early on
Award badges add credibility early on
Award badges add credibility early on
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie banner dominates the top of the page
Cookie banner dominates the top of the page
Cookie banner dominates the top of the page
circle-exclamation
circle-exclamation
No visible scarcity or urgency messages
No visible scarcity or urgency messages
No visible scarcity or urgency messages
circle-exclamation
circle-exclamation
Date picker overlaps content and feels cluttered
Date picker overlaps content and feels cluttered
Date picker overlaps content and feels cluttered
circle-exclamation
circle-exclamation
Footer links appear overcrowded and compete for attention
Footer links appear overcrowded and compete for attention
Footer links appear overcrowded and compete for attention
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well on mobile with a collapsible menu
Layout adapts well on mobile with a collapsible menu
check
check
Hamburger menu efficiently condenses navigation on mobile
Hamburger menu efficiently condenses navigation on mobile
xmark
xmark
CTAs shrink too much on smaller screens impacting tap targets
CTAs shrink too much on smaller screens impacting tap targets
lightbulb
lightbulb
Ensure CTA touch areas remain at least 44×44px at all breakpoints
Ensure CTA touch areas remain at least 44×44px at all breakpoints
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well on mobile with a collapsible menu
check
Hamburger menu efficiently condenses navigation on mobile
xmark
CTAs shrink too much on smaller screens impacting tap targets
lightbulb
Ensure CTA touch areas remain at least 44×44px at all breakpoints
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Good integration of social proof via awards
Good integration of social proof via awards
check
check
Award badges provide strong third-party validation
Award badges provide strong third-party validation
xmark
xmark
Lacks limited-time offers or urgency cues
Lacks limited-time offers or urgency cues
lightbulb
lightbulb
Introduce seasonal or flash deals to leverage scarcity
Introduce seasonal or flash deals to leverage scarcity
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Good integration of social proof via awards
check
Award badges provide strong third-party validation
xmark
Lacks limited-time offers or urgency cues
lightbulb
Introduce seasonal or flash deals to leverage scarcity
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Page follows standard hotel templates without unique features
Page follows standard hotel templates without unique features
check
check
Virtual tour CTA offers an engaging, immersive experience
Virtual tour CTA offers an engaging, immersive experience
xmark
xmark
Layout relies on familiar patterns without standout innovation
Layout relies on familiar patterns without standout innovation
lightbulb
lightbulb
Consider adding parallax or interactive elements for distinctiveness
Consider adding parallax or interactive elements for distinctiveness
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Page follows standard hotel templates without unique features
check
Virtual tour CTA offers an engaging, immersive experience
xmark
Layout relies on familiar patterns without standout innovation
lightbulb
Consider adding parallax or interactive elements for distinctiveness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear navigation and CTAs guide users through core offerings
Clear navigation and CTAs guide users through core offerings
check
check
Booking form fields are logically organized under weddings
Booking form fields are logically organized under weddings
xmark
xmark
Calendar overlaps other sections causing confusion
Calendar overlaps other sections causing confusion
lightbulb
lightbulb
Implement modal containment to prevent overlap issues
Implement modal containment to prevent overlap issues
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear navigation and CTAs guide users through core offerings
check
Booking form fields are logically organized under weddings
xmark
Calendar overlaps other sections causing confusion
lightbulb
Implement modal containment to prevent overlap issues
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are concise and benefit-driven
Headlines are concise and benefit-driven
check
check
‘Oversized Comfort’ effectively highlights room size benefit
‘Oversized Comfort’ effectively highlights room size benefit
xmark
xmark
Paragraph previews cut mid-sentence breaking flow
Paragraph previews cut mid-sentence breaking flow
lightbulb
lightbulb
Provide complete body text or use “read more” links
Provide complete body text or use “read more” links
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are concise and benefit-driven
check
‘Oversized Comfort’ effectively highlights room size benefit
xmark
Paragraph previews cut mid-sentence breaking flow
lightbulb
Provide complete body text or use “read more” links
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive branding with consistent color palette and typography
Cohesive branding with consistent color palette and typography
check
check
Alternating image and text sections create a dynamic visual flow
Alternating image and text sections create a dynamic visual flow
xmark
xmark
Cookie banner’s size disrupts initial harmony
Cookie banner’s size disrupts initial harmony
lightbulb
lightbulb
Reduce banner height to maintain a clear hero view
Reduce banner height to maintain a clear hero view
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Cohesive branding with consistent color palette and typography
check
Alternating image and text sections create a dynamic visual flow
xmark
Cookie banner’s size disrupts initial harmony
lightbulb
Reduce banner height to maintain a clear hero view
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Refine Cookie Banner
Refine Cookie Banner
Refine Cookie Banner
Reduce the cookie consent banner’s height or style to avoid overpowering the hero section.
Reduce the cookie consent banner’s height or style to avoid overpowering the hero section.
Important
Moderate fix
Contain Date Picker
Contain Date Picker
Contain Date Picker
Modify the booking widget to contain the calendar within modal bounds to prevent overlap.
Modify the booking widget to contain the calendar within modal bounds to prevent overlap.
Important
Easy fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Implement messaging like “Only 2 rooms left” or countdown timers to drive urgency.
Implement messaging like “Only 2 rooms left” or countdown timers to drive urgency.
Suggestion
Moderate fix
Interactive Attractions Map
Interactive Attractions Map
Interactive Attractions Map
Embed a clickable map of nearby attractions for a more engaging user experience.
Embed a clickable map of nearby attractions for a more engaging user experience.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025