Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D
Conversion Qualification*
#
178
Website Rank
Corporate lodging site with hero imagery and clear branding. Features community and growth messaging, locations menu, and links to hotels but lacks direct booking tools.
D
Conversion Qualification*
#
178
Website Rank
D
Conversion Qualification*
Corporate lodging site with hero imagery and clear branding. Features community and growth messaging, locations menu, and links to hotels but lacks direct booking tools.
#
178
Website Rank
Corporate lodging site with hero imagery and clear branding. Features community and growth messaging, locations menu, and links to hotels but lacks direct booking tools.
75
75
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
65
65
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean, professional branding with consistent logo and color scheme.
Clean, professional branding with consistent logo and color scheme.
Clean, professional branding with consistent logo and color scheme.
circle-check
circle-check
Hero imagery projects warmth and comfort.
Hero imagery projects warmth and comfort.
Hero imagery projects warmth and comfort.
circle-check
circle-check
Navigation offers clear links to key sections.
Navigation offers clear links to key sections.
Navigation offers clear links to key sections.
circle-check
circle-check
Location menu lists all hotel properties by region.
Location menu lists all hotel properties by region.
Location menu lists all hotel properties by region.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking or date picker above the fold.
No direct booking or date picker above the fold.
No direct booking or date picker above the fold.
circle-exclamation
circle-exclamation
Lack of prices or deals reduces purchase intent.
Lack of prices or deals reduces purchase intent.
Lack of prices or deals reduces purchase intent.
circle-exclamation
circle-exclamation
Generic corporate text lacks emotional engagement.
Generic corporate text lacks emotional engagement.
Generic corporate text lacks emotional engagement.
circle-exclamation
circle-exclamation
Mobile view text size appears small for CTA.
Mobile view text size appears small for CTA.
Mobile view text size appears small for CTA.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts to mobile and desktop but some elements feel compressed on small screens.
Site adapts to mobile and desktop but some elements feel compressed on small screens.
check
check
Hamburger menu simplifies navigation on mobile.
Hamburger menu simplifies navigation on mobile.
xmark
xmark
Font sizes and spacing feel tight on smaller devices.
Font sizes and spacing feel tight on smaller devices.
lightbulb
lightbulb
Increase padding and font size for touch targets.
Increase padding and font size for touch targets.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts to mobile and desktop but some elements feel compressed on small screens.
check
Hamburger menu simplifies navigation on mobile.
xmark
Font sizes and spacing feel tight on smaller devices.
lightbulb
Increase padding and font size for touch targets.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Low utilization of scarcity, social proof, and incentives; limited persuasion tactics.
Low utilization of scarcity, social proof, and incentives; limited persuasion tactics.
check
check
The 'Find a Hotel' CTA directs users toward action.
The 'Find a Hotel' CTA directs users toward action.
xmark
xmark
No scarcity cues or promotional offers to create urgency.
No scarcity cues or promotional offers to create urgency.
lightbulb
lightbulb
Integrate limited-time offers and reviews to build trust.
Integrate limited-time offers and reviews to build trust.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Low utilization of scarcity, social proof, and incentives; limited persuasion tactics.
check
The 'Find a Hotel' CTA directs users toward action.
xmark
No scarcity cues or promotional offers to create urgency.
lightbulb
Integrate limited-time offers and reviews to build trust.
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard template layout, minimal unique elements beyond branding.
Standard template layout, minimal unique elements beyond branding.
check
check
The 'fiercely invested' tagline adds personality.
The 'fiercely invested' tagline adds personality.
xmark
xmark
Overall layout feels similar to many hotel sites.
Overall layout feels similar to many hotel sites.
lightbulb
lightbulb
Introduce interactive storytelling or video.
Introduce interactive storytelling or video.
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard template layout, minimal unique elements beyond branding.
check
The 'fiercely invested' tagline adds personality.
xmark
Overall layout feels similar to many hotel sites.
lightbulb
Introduce interactive storytelling or video.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear structure but lacks direct booking functionality and quick access to reservations.
Clear structure but lacks direct booking functionality and quick access to reservations.
check
check
The location list provides quick regional overviews.
The location list provides quick regional overviews.
xmark
xmark
Absence of in-page booking or date selection hampers conversion.
Absence of in-page booking or date selection hampers conversion.
lightbulb
lightbulb
Add an interactive booking widget in hero section.
Add an interactive booking widget in hero section.
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear structure but lacks direct booking functionality and quick access to reservations.
check
The location list provides quick regional overviews.
xmark
Absence of in-page booking or date selection hampers conversion.
lightbulb
Add an interactive booking widget in hero section.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear and professional but leans corporate and verbose, missing call-to-action prompts.
Copy is clear and professional but leans corporate and verbose, missing call-to-action prompts.
check
check
CTA labels like “Find a Hotel” are concise and action-oriented.
CTA labels like “Find a Hotel” are concise and action-oriented.
xmark
xmark
Body text is overly long and lacks breakpoints to scan.
Body text is overly long and lacks breakpoints to scan.
lightbulb
lightbulb
Shorten paragraphs and add bullet points for key benefits.
Shorten paragraphs and add bullet points for key benefits.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear and professional but leans corporate and verbose, missing call-to-action prompts.
check
CTA labels like “Find a Hotel” are concise and action-oriented.
xmark
Body text is overly long and lacks breakpoints to scan.
lightbulb
Shorten paragraphs and add bullet points for key benefits.
Good
Good
Solid start
Solid start
65
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean layout with high-quality imagery but generic style.
Clean layout with high-quality imagery but generic style.
check
check
Cohesive color palette and professional photography.
Cohesive color palette and professional photography.
xmark
xmark
The generic corporate look lacks distinctive character.
The generic corporate look lacks distinctive character.
lightbulb
lightbulb
Incorporate unique brand visuals to stand out.
Incorporate unique brand visuals to stand out.
swatchbook
Design & Aesthetics
Good
Solid start
65
/100
Clean layout with high-quality imagery but generic style.
check
Cohesive color palette and professional photography.
xmark
The generic corporate look lacks distinctive character.
lightbulb
Incorporate unique brand visuals to stand out.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Booking Widget
Add Booking Widget
Add Booking Widget
Embed a date and destination picker in the hero section to enable direct reservations and reduce clicks.
Embed a date and destination picker in the hero section to enable direct reservations and reduce clicks.
Important
Easy fix
Improve Mobile Readability
Improve Mobile Readability
Improve Mobile Readability
Increase font sizes and spacing for CTAs and body text on smaller screens to enhance touch usability.
Increase font sizes and spacing for CTAs and body text on smaller screens to enhance touch usability.
Suggestion
Moderate fix
Showcase Guest Reviews
Showcase Guest Reviews
Showcase Guest Reviews
Add star ratings and brief testimonials on key pages to leverage social proof and build trust with visitors.
Add star ratings and brief testimonials on key pages to leverage social proof and build trust with visitors.
Suggestion
Easy fix
Highlight Limited Offers
Highlight Limited Offers
Highlight Limited Offers
Introduce a banner or popup featuring time-sensitive deals to create scarcity and drive bookings.
Introduce a banner or popup featuring time-sensitive deals to create scarcity and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025