Welcome,
Welcome,
Pomeroy Lodging
Pomeroy Lodging
Pomeroy Lodging
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
178
178
out of 183 websites
out of 183 websites
61
61
61
/100
/100
/100
You ranked
out of 183 websites
178
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Hamburger menu simplifies navigation on mobile.
Hamburger menu simplifies navigation on mobile.
Hamburger menu simplifies navigation on mobile.
xmark
xmark
What you can improve
Font sizes and spacing feel tight on smaller devices.
Font sizes and spacing feel tight on smaller devices.
Font sizes and spacing feel tight on smaller devices.
lightbulb
lightbulb
Quick insight
Increase padding and font size for touch targets.
Increase padding and font size for touch targets.
Increase padding and font size for touch targets.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
40
40
40
/100
/100
/100
check
check
What you nailed
The 'Find a Hotel' CTA directs users toward action.
The 'Find a Hotel' CTA directs users toward action.
The 'Find a Hotel' CTA directs users toward action.
xmark
xmark
What you can improve
No scarcity cues or promotional offers to create urgency.
No scarcity cues or promotional offers to create urgency.
No scarcity cues or promotional offers to create urgency.
lightbulb
lightbulb
Quick insight
Integrate limited-time offers and reviews to build trust.
Integrate limited-time offers and reviews to build trust.
Integrate limited-time offers and reviews to build trust.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
60
60
60
/100
/100
/100
check
check
What you nailed
The location list provides quick regional overviews.
The location list provides quick regional overviews.
The location list provides quick regional overviews.
xmark
xmark
What you can improve
Absence of in-page booking or date selection hampers conversion.
Absence of in-page booking or date selection hampers conversion.
Absence of in-page booking or date selection hampers conversion.
lightbulb
lightbulb
Quick insight
Add an interactive booking widget in hero section.
Add an interactive booking widget in hero section.
Add an interactive booking widget in hero section.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
CTA labels like “Find a Hotel” are concise and action-oriented.
CTA labels like “Find a Hotel” are concise and action-oriented.
CTA labels like “Find a Hotel” are concise and action-oriented.
xmark
xmark
What you can improve
Body text is overly long and lacks breakpoints to scan.
Body text is overly long and lacks breakpoints to scan.
Body text is overly long and lacks breakpoints to scan.
lightbulb
lightbulb
Quick insight
Shorten paragraphs and add bullet points for key benefits.
Shorten paragraphs and add bullet points for key benefits.
Shorten paragraphs and add bullet points for key benefits.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
65
65
65
/100
/100
/100
check
check
What you nailed
Cohesive color palette and professional photography.
Cohesive color palette and professional photography.
Cohesive color palette and professional photography.
xmark
xmark
What you can improve
The generic corporate look lacks distinctive character.
The generic corporate look lacks distinctive character.
The generic corporate look lacks distinctive character.
lightbulb
lightbulb
Quick insight
Incorporate unique brand visuals to stand out.
Incorporate unique brand visuals to stand out.
Incorporate unique brand visuals to stand out.
Needs work
Check insights
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
50
50
50
/100
/100
/100
check
check
What you nailed
The 'fiercely invested' tagline adds personality.
The 'fiercely invested' tagline adds personality.
The 'fiercely invested' tagline adds personality.
xmark
xmark
What you can improve
Overall layout feels similar to many hotel sites.
Overall layout feels similar to many hotel sites.
Overall layout feels similar to many hotel sites.
lightbulb
lightbulb
Quick insight
Introduce interactive storytelling or video.
Introduce interactive storytelling or video.
Introduce interactive storytelling or video.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Booking Widget
Embed a date and destination picker in the hero section to enable direct reservations and reduce clicks.
Important
Easy fix
Improve Mobile Readability
Increase font sizes and spacing for CTAs and body text on smaller screens to enhance touch usability.
Important
Moderate fix
Add Booking Widget
Embed a date and destination picker in the hero section to enable direct reservations and reduce clicks.
Important
Easy fix
Improve Mobile Readability
Increase font sizes and spacing for CTAs and body text on smaller screens to enhance touch usability.
Suggestion
Moderate fix
Showcase Guest Reviews
Add star ratings and brief testimonials on key pages to leverage social proof and build trust with visitors.
Suggestion
Easy fix
Highlight Limited Offers
Introduce a banner or popup featuring time-sensitive deals to create scarcity and drive bookings.
Suggestion
Moderate fix
Showcase Guest Reviews
Add star ratings and brief testimonials on key pages to leverage social proof and build trust with visitors.
Suggestion
Easy fix
Highlight Limited Offers
Introduce a banner or popup featuring time-sensitive deals to create scarcity and drive bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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