Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D

Conversion Qualification*

#

178

Website Rank

Corporate lodging site with hero imagery and clear branding. Features community and growth messaging, locations menu, and links to hotels but lacks direct booking tools.

D

Conversion Qualification*

#

178

Website Rank

D

Conversion Qualification*

Corporate lodging site with hero imagery and clear branding. Features community and growth messaging, locations menu, and links to hotels but lacks direct booking tools.

#

178

Website Rank

Corporate lodging site with hero imagery and clear branding. Features community and growth messaging, locations menu, and links to hotels but lacks direct booking tools.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Clean, professional branding with consistent logo and color scheme.

Clean, professional branding with consistent logo and color scheme.

Clean, professional branding with consistent logo and color scheme.

circle-check

circle-check

Hero imagery projects warmth and comfort.

Hero imagery projects warmth and comfort.

Hero imagery projects warmth and comfort.

circle-check

circle-check

Navigation offers clear links to key sections.

Navigation offers clear links to key sections.

Navigation offers clear links to key sections.

circle-check

circle-check

Location menu lists all hotel properties by region.

Location menu lists all hotel properties by region.

Location menu lists all hotel properties by region.

Things to improve

Things to improve

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circle-exclamation

No direct booking or date picker above the fold.

No direct booking or date picker above the fold.

No direct booking or date picker above the fold.

circle-exclamation

circle-exclamation

Lack of prices or deals reduces purchase intent.

Lack of prices or deals reduces purchase intent.

Lack of prices or deals reduces purchase intent.

circle-exclamation

circle-exclamation

Generic corporate text lacks emotional engagement.

Generic corporate text lacks emotional engagement.

Generic corporate text lacks emotional engagement.

circle-exclamation

circle-exclamation

Mobile view text size appears small for CTA.

Mobile view text size appears small for CTA.

Mobile view text size appears small for CTA.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Site adapts to mobile and desktop but some elements feel compressed on small screens.

Site adapts to mobile and desktop but some elements feel compressed on small screens.

check

check

Hamburger menu simplifies navigation on mobile.

Hamburger menu simplifies navigation on mobile.

xmark

xmark

Font sizes and spacing feel tight on smaller devices.

Font sizes and spacing feel tight on smaller devices.

lightbulb

lightbulb

Increase padding and font size for touch targets.

Increase padding and font size for touch targets.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Site adapts to mobile and desktop but some elements feel compressed on small screens.

check

Hamburger menu simplifies navigation on mobile.

xmark

Font sizes and spacing feel tight on smaller devices.

lightbulb

Increase padding and font size for touch targets.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Low utilization of scarcity, social proof, and incentives; limited persuasion tactics.

Low utilization of scarcity, social proof, and incentives; limited persuasion tactics.

check

check

The 'Find a Hotel' CTA directs users toward action.

The 'Find a Hotel' CTA directs users toward action.

xmark

xmark

No scarcity cues or promotional offers to create urgency.

No scarcity cues or promotional offers to create urgency.

lightbulb

lightbulb

Integrate limited-time offers and reviews to build trust.

Integrate limited-time offers and reviews to build trust.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Low utilization of scarcity, social proof, and incentives; limited persuasion tactics.

check

The 'Find a Hotel' CTA directs users toward action.

xmark

No scarcity cues or promotional offers to create urgency.

lightbulb

Integrate limited-time offers and reviews to build trust.

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard template layout, minimal unique elements beyond branding.

Standard template layout, minimal unique elements beyond branding.

check

check

The 'fiercely invested' tagline adds personality.

The 'fiercely invested' tagline adds personality.

xmark

xmark

Overall layout feels similar to many hotel sites.

Overall layout feels similar to many hotel sites.

lightbulb

lightbulb

Introduce interactive storytelling or video.

Introduce interactive storytelling or video.

Needs work

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard template layout, minimal unique elements beyond branding.

check

The 'fiercely invested' tagline adds personality.

xmark

Overall layout feels similar to many hotel sites.

lightbulb

Introduce interactive storytelling or video.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear structure but lacks direct booking functionality and quick access to reservations.

Clear structure but lacks direct booking functionality and quick access to reservations.

check

check

The location list provides quick regional overviews.

The location list provides quick regional overviews.

xmark

xmark

Absence of in-page booking or date selection hampers conversion.

Absence of in-page booking or date selection hampers conversion.

lightbulb

lightbulb

Add an interactive booking widget in hero section.

Add an interactive booking widget in hero section.

Good

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear structure but lacks direct booking functionality and quick access to reservations.

check

The location list provides quick regional overviews.

xmark

Absence of in-page booking or date selection hampers conversion.

lightbulb

Add an interactive booking widget in hero section.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is clear and professional but leans corporate and verbose, missing call-to-action prompts.

Copy is clear and professional but leans corporate and verbose, missing call-to-action prompts.

check

check

CTA labels like “Find a Hotel” are concise and action-oriented.

CTA labels like “Find a Hotel” are concise and action-oriented.

xmark

xmark

Body text is overly long and lacks breakpoints to scan.

Body text is overly long and lacks breakpoints to scan.

lightbulb

lightbulb

Shorten paragraphs and add bullet points for key benefits.

Shorten paragraphs and add bullet points for key benefits.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is clear and professional but leans corporate and verbose, missing call-to-action prompts.

check

CTA labels like “Find a Hotel” are concise and action-oriented.

xmark

Body text is overly long and lacks breakpoints to scan.

lightbulb

Shorten paragraphs and add bullet points for key benefits.

Good

Good

Solid start

Solid start

65

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean layout with high-quality imagery but generic style.

Clean layout with high-quality imagery but generic style.

check

check

Cohesive color palette and professional photography.

Cohesive color palette and professional photography.

xmark

xmark

The generic corporate look lacks distinctive character.

The generic corporate look lacks distinctive character.

lightbulb

lightbulb

Incorporate unique brand visuals to stand out.

Incorporate unique brand visuals to stand out.

swatchbook

Design & Aesthetics

Good

Solid start

65

/100

Clean layout with high-quality imagery but generic style.

check

Cohesive color palette and professional photography.

xmark

The generic corporate look lacks distinctive character.

lightbulb

Incorporate unique brand visuals to stand out.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Booking Widget

Add Booking Widget

Add Booking Widget

Embed a date and destination picker in the hero section to enable direct reservations and reduce clicks.

Embed a date and destination picker in the hero section to enable direct reservations and reduce clicks.

Important

Easy fix

Improve Mobile Readability

Improve Mobile Readability

Improve Mobile Readability

Increase font sizes and spacing for CTAs and body text on smaller screens to enhance touch usability.

Increase font sizes and spacing for CTAs and body text on smaller screens to enhance touch usability.

Suggestion

Moderate fix

Showcase Guest Reviews

Showcase Guest Reviews

Showcase Guest Reviews

Add star ratings and brief testimonials on key pages to leverage social proof and build trust with visitors.

Add star ratings and brief testimonials on key pages to leverage social proof and build trust with visitors.

Suggestion

Easy fix

Highlight Limited Offers

Highlight Limited Offers

Highlight Limited Offers

Introduce a banner or popup featuring time-sensitive deals to create scarcity and drive bookings.

Introduce a banner or popup featuring time-sensitive deals to create scarcity and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025