Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
162
Website Rank
Homepage presents Pomeroy Lodging brand focus investment community growth and hotel finder section
C+
Conversion Qualification*
#
162
Website Rank
C+
Conversion Qualification*
Homepage presents Pomeroy Lodging brand focus investment community growth and hotel finder section
#
162
Website Rank
Homepage presents Pomeroy Lodging brand focus investment community growth and hotel finder section
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong clear brand identity
Strong clear brand identity
Strong clear brand identity
circle-check
circle-check
High quality hero imagery
High quality hero imagery
High quality hero imagery
circle-check
circle-check
Consistent color palette
Consistent color palette
Consistent color palette
circle-check
circle-check
Intuitive navigation menu
Intuitive navigation menu
Intuitive navigation menu
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No date picker for booking
No date picker for booking
No date picker for booking
circle-exclamation
circle-exclamation
Lacks pricing and rate info
Lacks pricing and rate info
Lacks pricing and rate info
circle-exclamation
circle-exclamation
No guest reviews or testimonials
No guest reviews or testimonials
No guest reviews or testimonials
circle-exclamation
circle-exclamation
Corporate copy heavy and impersonal
Corporate copy heavy and impersonal
Corporate copy heavy and impersonal
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile menu adapts well but text blocks are dense
Mobile menu adapts well but text blocks are dense
check
check
Hamburger menu makes navigation simple on mobile
Hamburger menu makes navigation simple on mobile
xmark
xmark
Content sections feel cramped on smaller screens
Content sections feel cramped on smaller screens
lightbulb
lightbulb
Adjust spacing and font sizes for mobile clarity
Adjust spacing and font sizes for mobile clarity
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile menu adapts well but text blocks are dense
check
Hamburger menu makes navigation simple on mobile
xmark
Content sections feel cramped on smaller screens
lightbulb
Adjust spacing and font sizes for mobile clarity
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Low use of urgency and social proof elements
Low use of urgency and social proof elements
check
check
Clear call to action encourages exploration
Clear call to action encourages exploration
xmark
xmark
No scarcity messaging to drive urgency
No scarcity messaging to drive urgency
lightbulb
lightbulb
Include limited time offers and reviews
Include limited time offers and reviews
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Low use of urgency and social proof elements
check
Clear call to action encourages exploration
xmark
No scarcity messaging to drive urgency
lightbulb
Include limited time offers and reviews
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard corporate design with minimal unique elements
Standard corporate design with minimal unique elements
check
check
Brand marks and icons are distinctive
Brand marks and icons are distinctive
xmark
xmark
Page lacks interactive or novel features
Page lacks interactive or novel features
lightbulb
lightbulb
Add interactive elements to engage users
Add interactive elements to engage users
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard corporate design with minimal unique elements
check
Brand marks and icons are distinctive
xmark
Page lacks interactive or novel features
lightbulb
Add interactive elements to engage users
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is clear but booking flow is missing
Navigation is clear but booking flow is missing
check
check
Menu hierarchy and links are well organized
Menu hierarchy and links are well organized
xmark
xmark
Key booking actions not accessible above the fold
Key booking actions not accessible above the fold
lightbulb
lightbulb
Integrate booking widget at top of page
Integrate booking widget at top of page
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is clear but booking flow is missing
check
Menu hierarchy and links are well organized
xmark
Key booking actions not accessible above the fold
lightbulb
Integrate booking widget at top of page
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear headings but copy is generic and corporate
Clear headings but copy is generic and corporate
check
check
CTA labels are concise and action oriented
CTA labels are concise and action oriented
xmark
xmark
Messaging uses jargon over guest benefits
Messaging uses jargon over guest benefits
lightbulb
lightbulb
Rewrite copy to highlight guest value propositions
Rewrite copy to highlight guest value propositions
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear headings but copy is generic and corporate
check
CTA labels are concise and action oriented
xmark
Messaging uses jargon over guest benefits
lightbulb
Rewrite copy to highlight guest value propositions
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern clean layout with consistent branding
Modern clean layout with consistent branding
check
check
Cohesive visual style and strong logo placement
Cohesive visual style and strong logo placement
xmark
xmark
Imagery feels generic and lacks character
Imagery feels generic and lacks character
lightbulb
lightbulb
Enhance text contrast for better readability
Enhance text contrast for better readability
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern clean layout with consistent branding
check
Cohesive visual style and strong logo placement
xmark
Imagery feels generic and lacks character
lightbulb
Enhance text contrast for better readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Integrate Booking Widget
Integrate Booking Widget
Integrate Booking Widget
Place date and destination selection above the fold to boost conversions
Place date and destination selection above the fold to boost conversions
Suggestion
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Include guest ratings and testimonials to build trust and credibility
Include guest ratings and testimonials to build trust and credibility
Important
Easy fix
Optimize Mobile Layout
Optimize Mobile Layout
Optimize Mobile Layout
Increase padding and font sizes on mobile for better readability and tap targets
Increase padding and font sizes on mobile for better readability and tap targets
Suggestion
Moderate fix
Embed Interactive Map
Embed Interactive Map
Embed Interactive Map
Add interactive map showing all hotel locations to engage users and aid selection
Add interactive map showing all hotel locations to engage users and aid selection
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025