Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

38

Website Rank

Long, content-rich resort landing page with stunning imagery, clear navigation, and multiple calls to action promoting two resorts, amenities, events, and memberships.

B

Conversion Qualification*

#

38

Website Rank

B

Conversion Qualification*

Long, content-rich resort landing page with stunning imagery, clear navigation, and multiple calls to action promoting two resorts, amenities, events, and memberships.

#

38

Website Rank

Long, content-rich resort landing page with stunning imagery, clear navigation, and multiple calls to action promoting two resorts, amenities, events, and memberships.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

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circle-check

High-quality captivating imagery throughout.

High-quality captivating imagery throughout.

High-quality captivating imagery throughout.

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circle-check

Clear primary CTA above the fold.

Clear primary CTA above the fold.

Clear primary CTA above the fold.

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circle-check

Consistent branding and color palette.

Consistent branding and color palette.

Consistent branding and color palette.

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circle-check

Detailed section breakdown for services.

Detailed section breakdown for services.

Detailed section breakdown for services.

Things to improve

Things to improve

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circle-exclamation

Excessive content causes decision fatigue.

Excessive content causes decision fatigue.

Excessive content causes decision fatigue.

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circle-exclamation

No social proof like reviews or testimonials.

No social proof like reviews or testimonials.

No social proof like reviews or testimonials.

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circle-exclamation

Lack of urgency or scarcity cues.

Lack of urgency or scarcity cues.

Lack of urgency or scarcity cues.

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circle-exclamation

Some CTAs blend into background imagery.

Some CTAs blend into background imagery.

Some CTAs blend into background imagery.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout preserves imagery hierarchy but text may be small.

Mobile layout preserves imagery hierarchy but text may be small.

check

check

CTAs and navigation adapt well to smaller screens.

CTAs and navigation adapt well to smaller screens.

xmark

xmark

Fine print and body text can be hard to read on mobile.

Fine print and body text can be hard to read on mobile.

lightbulb

lightbulb

Adjust font sizes for readability across breakpoints.

Adjust font sizes for readability across breakpoints.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout preserves imagery hierarchy but text may be small.

check

CTAs and navigation adapt well to smaller screens.

xmark

Fine print and body text can be hard to read on mobile.

lightbulb

Adjust font sizes for readability across breakpoints.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective CTAs but lacked scarcity and social proof.

Effective CTAs but lacked scarcity and social proof.

check

check

Packages and offers are clearly highlighted.

Packages and offers are clearly highlighted.

xmark

xmark

No countdowns or limited-time indicators to spur action.

No countdowns or limited-time indicators to spur action.

lightbulb

lightbulb

Add review snippets and scarcity timers to boost conversions.

Add review snippets and scarcity timers to boost conversions.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective CTAs but lacked scarcity and social proof.

check

Packages and offers are clearly highlighted.

xmark

No countdowns or limited-time indicators to spur action.

lightbulb

Add review snippets and scarcity timers to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Solid resort template but few unique elements.

Solid resort template but few unique elements.

check

check

Professional design fits luxury positioning.

Professional design fits luxury positioning.

xmark

xmark

Layout follows familiar industry patterns closely.

Layout follows familiar industry patterns closely.

lightbulb

lightbulb

Incorporate custom interactive features to differentiate.

Incorporate custom interactive features to differentiate.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Solid resort template but few unique elements.

check

Professional design fits luxury positioning.

xmark

Layout follows familiar industry patterns closely.

lightbulb

Incorporate custom interactive features to differentiate.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive layout with logical flow but high choice overload.

Intuitive layout with logical flow but high choice overload.

check

check

Clear navigation menu with direct links.

Clear navigation menu with direct links.

xmark

xmark

Too many sections overwhelm first-time visitors.

Too many sections overwhelm first-time visitors.

lightbulb

lightbulb

Use progressive disclosure to simplify initial view.

Use progressive disclosure to simplify initial view.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive layout with logical flow but high choice overload.

check

Clear navigation menu with direct links.

xmark

Too many sections overwhelm first-time visitors.

lightbulb

Use progressive disclosure to simplify initial view.

Good

Good

Solid start

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Evocative and descriptive copy enhances appeal.

Evocative and descriptive copy enhances appeal.

check

check

Headlines set a strong emotional tone.

Headlines set a strong emotional tone.

xmark

xmark

Some paragraphs are overly verbose and repetitive.

Some paragraphs are overly verbose and repetitive.

lightbulb

lightbulb

Streamline copy to focus on key benefits and shorten paragraphs.

Streamline copy to focus on key benefits and shorten paragraphs.

Good

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

UX Writing

Evocative and descriptive copy enhances appeal.

check

Headlines set a strong emotional tone.

xmark

Some paragraphs are overly verbose and repetitive.

lightbulb

Streamline copy to focus on key benefits and shorten paragraphs.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Cohesive visuals and color scheme with premium feel.

Cohesive visuals and color scheme with premium feel.

check

check

Imagery conveys luxury and aligns with brand.

Imagery conveys luxury and aligns with brand.

xmark

xmark

Overreliance on similar hero-style images reduces impact.

Overreliance on similar hero-style images reduces impact.

lightbulb

lightbulb

Introduce distinct visual styles per section to add variety.

Introduce distinct visual styles per section to add variety.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Cohesive visuals and color scheme with premium feel.

check

Imagery conveys luxury and aligns with brand.

xmark

Overreliance on similar hero-style images reduces impact.

lightbulb

Introduce distinct visual styles per section to add variety.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Integrate guest reviews or testimonials on the main page to build trust and credibility.

Integrate guest reviews or testimonials on the main page to build trust and credibility.

Important

Easy fix

Introduce Scarcity

Introduce Scarcity

Introduce Scarcity

Display limited-time offers or booking availability counters to create urgency and drive bookings.

Display limited-time offers or booking availability counters to create urgency and drive bookings.

Suggestion

Easy fix

Improve Readability

Improve Readability

Improve Readability

Increase mobile font sizes for body text and fine print to ensure legibility across devices.

Increase mobile font sizes for body text and fine print to ensure legibility across devices.

Suggestion

Moderate fix

Simplify Content

Simplify Content

Simplify Content

Use collapsible sections or accordions for long copy to reduce cognitive load and streamline user journey.

Use collapsible sections or accordions for long copy to reduce cognitive load and streamline user journey.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025