Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
38
Website Rank
Long, content-rich resort landing page with stunning imagery, clear navigation, and multiple calls to action promoting two resorts, amenities, events, and memberships.
B
Conversion Qualification*
#
38
Website Rank
B
Conversion Qualification*
Long, content-rich resort landing page with stunning imagery, clear navigation, and multiple calls to action promoting two resorts, amenities, events, and memberships.
#
38
Website Rank
Long, content-rich resort landing page with stunning imagery, clear navigation, and multiple calls to action promoting two resorts, amenities, events, and memberships.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
78
78
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality captivating imagery throughout.
High-quality captivating imagery throughout.
High-quality captivating imagery throughout.
circle-check
circle-check
Clear primary CTA above the fold.
Clear primary CTA above the fold.
Clear primary CTA above the fold.
circle-check
circle-check
Consistent branding and color palette.
Consistent branding and color palette.
Consistent branding and color palette.
circle-check
circle-check
Detailed section breakdown for services.
Detailed section breakdown for services.
Detailed section breakdown for services.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive content causes decision fatigue.
Excessive content causes decision fatigue.
Excessive content causes decision fatigue.
circle-exclamation
circle-exclamation
No social proof like reviews or testimonials.
No social proof like reviews or testimonials.
No social proof like reviews or testimonials.
circle-exclamation
circle-exclamation
Lack of urgency or scarcity cues.
Lack of urgency or scarcity cues.
Lack of urgency or scarcity cues.
circle-exclamation
circle-exclamation
Some CTAs blend into background imagery.
Some CTAs blend into background imagery.
Some CTAs blend into background imagery.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout preserves imagery hierarchy but text may be small.
Mobile layout preserves imagery hierarchy but text may be small.
check
check
CTAs and navigation adapt well to smaller screens.
CTAs and navigation adapt well to smaller screens.
xmark
xmark
Fine print and body text can be hard to read on mobile.
Fine print and body text can be hard to read on mobile.
lightbulb
lightbulb
Adjust font sizes for readability across breakpoints.
Adjust font sizes for readability across breakpoints.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout preserves imagery hierarchy but text may be small.
check
CTAs and navigation adapt well to smaller screens.
xmark
Fine print and body text can be hard to read on mobile.
lightbulb
Adjust font sizes for readability across breakpoints.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective CTAs but lacked scarcity and social proof.
Effective CTAs but lacked scarcity and social proof.
check
check
Packages and offers are clearly highlighted.
Packages and offers are clearly highlighted.
xmark
xmark
No countdowns or limited-time indicators to spur action.
No countdowns or limited-time indicators to spur action.
lightbulb
lightbulb
Add review snippets and scarcity timers to boost conversions.
Add review snippets and scarcity timers to boost conversions.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective CTAs but lacked scarcity and social proof.
check
Packages and offers are clearly highlighted.
xmark
No countdowns or limited-time indicators to spur action.
lightbulb
Add review snippets and scarcity timers to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Solid resort template but few unique elements.
Solid resort template but few unique elements.
check
check
Professional design fits luxury positioning.
Professional design fits luxury positioning.
xmark
xmark
Layout follows familiar industry patterns closely.
Layout follows familiar industry patterns closely.
lightbulb
lightbulb
Incorporate custom interactive features to differentiate.
Incorporate custom interactive features to differentiate.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Solid resort template but few unique elements.
check
Professional design fits luxury positioning.
xmark
Layout follows familiar industry patterns closely.
lightbulb
Incorporate custom interactive features to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive layout with logical flow but high choice overload.
Intuitive layout with logical flow but high choice overload.
check
check
Clear navigation menu with direct links.
Clear navigation menu with direct links.
xmark
xmark
Too many sections overwhelm first-time visitors.
Too many sections overwhelm first-time visitors.
lightbulb
lightbulb
Use progressive disclosure to simplify initial view.
Use progressive disclosure to simplify initial view.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive layout with logical flow but high choice overload.
check
Clear navigation menu with direct links.
xmark
Too many sections overwhelm first-time visitors.
lightbulb
Use progressive disclosure to simplify initial view.
Good
Good
Solid start
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative and descriptive copy enhances appeal.
Evocative and descriptive copy enhances appeal.
check
check
Headlines set a strong emotional tone.
Headlines set a strong emotional tone.
xmark
xmark
Some paragraphs are overly verbose and repetitive.
Some paragraphs are overly verbose and repetitive.
lightbulb
lightbulb
Streamline copy to focus on key benefits and shorten paragraphs.
Streamline copy to focus on key benefits and shorten paragraphs.
Good
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative and descriptive copy enhances appeal.
check
Headlines set a strong emotional tone.
xmark
Some paragraphs are overly verbose and repetitive.
lightbulb
Streamline copy to focus on key benefits and shorten paragraphs.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive visuals and color scheme with premium feel.
Cohesive visuals and color scheme with premium feel.
check
check
Imagery conveys luxury and aligns with brand.
Imagery conveys luxury and aligns with brand.
xmark
xmark
Overreliance on similar hero-style images reduces impact.
Overreliance on similar hero-style images reduces impact.
lightbulb
lightbulb
Introduce distinct visual styles per section to add variety.
Introduce distinct visual styles per section to add variety.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Cohesive visuals and color scheme with premium feel.
check
Imagery conveys luxury and aligns with brand.
xmark
Overreliance on similar hero-style images reduces impact.
lightbulb
Introduce distinct visual styles per section to add variety.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Integrate guest reviews or testimonials on the main page to build trust and credibility.
Integrate guest reviews or testimonials on the main page to build trust and credibility.
Important
Easy fix
Introduce Scarcity
Introduce Scarcity
Introduce Scarcity
Display limited-time offers or booking availability counters to create urgency and drive bookings.
Display limited-time offers or booking availability counters to create urgency and drive bookings.
Suggestion
Easy fix
Improve Readability
Improve Readability
Improve Readability
Increase mobile font sizes for body text and fine print to ensure legibility across devices.
Increase mobile font sizes for body text and fine print to ensure legibility across devices.
Suggestion
Moderate fix
Simplify Content
Simplify Content
Simplify Content
Use collapsible sections or accordions for long copy to reduce cognitive load and streamline user journey.
Use collapsible sections or accordions for long copy to reduce cognitive load and streamline user journey.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025