Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
81
Website Rank
The page blends atmospheric imagery with clear sections while overwhelming users with content density
B
Conversion Qualification*
#
81
Website Rank
B
Conversion Qualification*
The page blends atmospheric imagery with clear sections while overwhelming users with content density
#
81
Website Rank
The page blends atmospheric imagery with clear sections while overwhelming users with content density
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality imagery reinforces brand appeal
High quality imagery reinforces brand appeal
High quality imagery reinforces brand appeal
circle-check
circle-check
Distinctive section layout aids user scanning
Distinctive section layout aids user scanning
Distinctive section layout aids user scanning
circle-check
circle-check
Clear calls to action encourage exploration
Clear calls to action encourage exploration
Clear calls to action encourage exploration
circle-check
circle-check
Consistent brand palette creates cohesive look
Consistent brand palette creates cohesive look
Consistent brand palette creates cohesive look
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Duplicate H1 headings obscure visual hierarchy
Duplicate H1 headings obscure visual hierarchy
Duplicate H1 headings obscure visual hierarchy
circle-exclamation
circle-exclamation
Overwhelming list of events creates decision fatigue
Overwhelming list of events creates decision fatigue
Overwhelming list of events creates decision fatigue
circle-exclamation
circle-exclamation
Generic CTAs lack clarity around next steps
Generic CTAs lack clarity around next steps
Generic CTAs lack clarity around next steps
circle-exclamation
circle-exclamation
Absence of social proof lowers trust building
Absence of social proof lowers trust building
Absence of social proof lowers trust building
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Content reflows across devices though footer links feel cramped on mobile
Content reflows across devices though footer links feel cramped on mobile
check
check
Images adapt and stack gracefully on smaller screens
Images adapt and stack gracefully on smaller screens
xmark
xmark
Footer link density hampers usability on narrow viewports
Footer link density hampers usability on narrow viewports
lightbulb
lightbulb
Implement collapsible mobile footer menus for cleaner layout
Implement collapsible mobile footer menus for cleaner layout
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Content reflows across devices though footer links feel cramped on mobile
check
Images adapt and stack gracefully on smaller screens
xmark
Footer link density hampers usability on narrow viewports
lightbulb
Implement collapsible mobile footer menus for cleaner layout
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers presented but lack of scarcity and social proof weakens urgency
Offers presented but lack of scarcity and social proof weakens urgency
check
check
Email sign up offers exclusive access enticing users
Email sign up offers exclusive access enticing users
xmark
xmark
No visible reviews or ratings to build trust
No visible reviews or ratings to build trust
lightbulb
lightbulb
Integrate guest ratings near CTAs to enhance credibility
Integrate guest ratings near CTAs to enhance credibility
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers presented but lack of scarcity and social proof weakens urgency
check
Email sign up offers exclusive access enticing users
xmark
No visible reviews or ratings to build trust
lightbulb
Integrate guest ratings near CTAs to enhance credibility
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site follows familiar resort patterns with limited fresh elements
Site follows familiar resort patterns with limited fresh elements
check
check
Heritage storytelling adds a unique emotional touch
Heritage storytelling adds a unique emotional touch
xmark
xmark
Layout feels generic echoing many hotel websites
Layout feels generic echoing many hotel websites
lightbulb
lightbulb
Showcase guest stories or local anecdotes for differentiation
Showcase guest stories or local anecdotes for differentiation
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site follows familiar resort patterns with limited fresh elements
check
Heritage storytelling adds a unique emotional touch
xmark
Layout feels generic echoing many hotel websites
lightbulb
Showcase guest stories or local anecdotes for differentiation
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Sectioned content improves scanning but choices can feel overwhelming
Sectioned content improves scanning but choices can feel overwhelming
check
check
Clear chunking guides users through resort features
Clear chunking guides users through resort features
xmark
xmark
Long event lists may deter user engagement
Long event lists may deter user engagement
lightbulb
lightbulb
Introduce filters for offers and events to reduce decision complexity
Introduce filters for offers and events to reduce decision complexity
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Sectioned content improves scanning but choices can feel overwhelming
check
Clear chunking guides users through resort features
xmark
Long event lists may deter user engagement
lightbulb
Introduce filters for offers and events to reduce decision complexity
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are descriptive though some CTAs use vague language
Headlines are descriptive though some CTAs use vague language
check
check
Benefit oriented headings clearly state resort advantages
Benefit oriented headings clearly state resort advantages
xmark
xmark
Use of Learn More CTAs leaves user unsure of destination
Use of Learn More CTAs leaves user unsure of destination
lightbulb
lightbulb
Replace generic CTAs with specific action phrases
Replace generic CTAs with specific action phrases
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are descriptive though some CTAs use vague language
check
Benefit oriented headings clearly state resort advantages
xmark
Use of Learn More CTAs leaves user unsure of destination
lightbulb
Replace generic CTAs with specific action phrases
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually polished though visual hierarchy suffers from duplicated headings
Visually polished though visual hierarchy suffers from duplicated headings
check
check
High resolution images and styling strengthen brand identity
High resolution images and styling strengthen brand identity
xmark
xmark
Multiple H1 headings cause confusion in content structure
Multiple H1 headings cause confusion in content structure
lightbulb
lightbulb
Consolidate hero headings to single H1 for clear focus
Consolidate hero headings to single H1 for clear focus
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Visually polished though visual hierarchy suffers from duplicated headings
check
High resolution images and styling strengthen brand identity
xmark
Multiple H1 headings cause confusion in content structure
lightbulb
Consolidate hero headings to single H1 for clear focus
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify Hero Heading
Simplify Hero Heading
Simplify Hero Heading
Remove redundant headings in hero area to improve visual hierarchy and focus
Remove redundant headings in hero area to improve visual hierarchy and focus
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate guest reviews and ratings around key CTAs to boost trust and conversion
Incorporate guest reviews and ratings around key CTAs to boost trust and conversion
Suggestion
Moderate fix
Implement Event Filters
Implement Event Filters
Implement Event Filters
Add filtering or categorization controls to the events section to reduce cognitive load
Add filtering or categorization controls to the events section to reduce cognitive load
Suggestion
Easy fix
Collapse Mobile Footer
Collapse Mobile Footer
Collapse Mobile Footer
Use accordion menus for footer links on mobile to declutter and improve navigation
Use accordion menus for footer links on mobile to declutter and improve navigation
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025