Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
106
Website Rank
Luxury hotel site features high end imagery hero sliders and social proof quotes from top publications
B
Conversion Qualification*
#
106
Website Rank
B
Conversion Qualification*
Luxury hotel site features high end imagery hero sliders and social proof quotes from top publications
#
106
Website Rank
Luxury hotel site features high end imagery hero sliders and social proof quotes from top publications
65
65
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
78
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
78
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality lifestyle imagery conveys luxury brand essence
High quality lifestyle imagery conveys luxury brand essence
High quality lifestyle imagery conveys luxury brand essence
circle-check
circle-check
Bold typography reinforces identity across sections
Bold typography reinforces identity across sections
Bold typography reinforces identity across sections
circle-check
circle-check
Footer offers comprehensive navigation and contact options
Footer offers comprehensive navigation and contact options
Footer offers comprehensive navigation and contact options
circle-check
circle-check
Social proof quotes lend strong credibility
Social proof quotes lend strong credibility
Social proof quotes lend strong credibility
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overcrowded and may overwhelm users
Navigation menu is overcrowded and may overwhelm users
Navigation menu is overcrowded and may overwhelm users
circle-exclamation
circle-exclamation
No prominent book now CTA visible delaying conversions
No prominent book now CTA visible delaying conversions
No prominent book now CTA visible delaying conversions
circle-exclamation
circle-exclamation
Cookie consent UI distracts from page content
Cookie consent UI distracts from page content
Cookie consent UI distracts from page content
circle-exclamation
circle-exclamation
Page lacks real time availability or pricing details
Page lacks real time availability or pricing details
Page lacks real time availability or pricing details
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
65
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile menu transforms nav effectively on phone
Mobile menu transforms nav effectively on phone
check
check
Mobile nav uses simple icons and full width touch targets
Mobile nav uses simple icons and full width touch targets
xmark
xmark
Image slider on mobile not resized suitably causing cropping
Image slider on mobile not resized suitably causing cropping
lightbulb
lightbulb
Implement responsive breakpoints for carousel to preserve image integrity
Implement responsive breakpoints for carousel to preserve image integrity
Good
Solid start
mobile
Responsive Design
65
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile menu transforms nav effectively on phone
check
Mobile nav uses simple icons and full width touch targets
xmark
Image slider on mobile not resized suitably causing cropping
lightbulb
Implement responsive breakpoints for carousel to preserve image integrity
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong social proof from top publications boosts trust
Strong social proof from top publications boosts trust
check
check
Quotes from reputable sources enhance perceived value
Quotes from reputable sources enhance perceived value
xmark
xmark
No scarcity or urgency tactics to drive quick bookings
No scarcity or urgency tactics to drive quick bookings
lightbulb
lightbulb
Incorporate limited time offers to encourage immediate action
Incorporate limited time offers to encourage immediate action
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong social proof from top publications boosts trust
check
Quotes from reputable sources enhance perceived value
xmark
No scarcity or urgency tactics to drive quick bookings
lightbulb
Incorporate limited time offers to encourage immediate action
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
78
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique brand storytelling and accolades slider stand out
Unique brand storytelling and accolades slider stand out
check
check
Custom awards carousel adds engaging narrative depth
Custom awards carousel adds engaging narrative depth
xmark
xmark
Generic section labels like EXPLORE lack context
Generic section labels like EXPLORE lack context
lightbulb
lightbulb
Use more descriptive labels to guide user actions
Use more descriptive labels to guide user actions
Good
Solid start
sparkles
Originality & Creativity
78
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique brand storytelling and accolades slider stand out
check
Custom awards carousel adds engaging narrative depth
xmark
Generic section labels like EXPLORE lack context
lightbulb
Use more descriptive labels to guide user actions
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section grouping by theme improves scan ability
Intuitive section grouping by theme improves scan ability
check
check
Clear headings and section separation aid quick navigation
Clear headings and section separation aid quick navigation
xmark
xmark
CTA positions vary widely causing inconsistency
CTA positions vary widely causing inconsistency
lightbulb
lightbulb
Standardize CTA placement above fold for user focus
Standardize CTA placement above fold for user focus
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section grouping by theme improves scan ability
check
Clear headings and section separation aid quick navigation
xmark
CTA positions vary widely causing inconsistency
lightbulb
Standardize CTA placement above fold for user focus
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is refined and aligns with luxury positioning
Tone is refined and aligns with luxury positioning
check
check
Engaging copy invites exploration but feels truncated at times
Engaging copy invites exploration but feels truncated at times
xmark
xmark
Paragraph truncations create unclear messaging segments
Paragraph truncations create unclear messaging segments
lightbulb
lightbulb
Review and adjust copy length to ensure completeness
Review and adjust copy length to ensure completeness
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is refined and aligns with luxury positioning
check
Engaging copy invites exploration but feels truncated at times
xmark
Paragraph truncations create unclear messaging segments
lightbulb
Review and adjust copy length to ensure completeness
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant and cohesive layout with strong visual hierarchy
Elegant and cohesive layout with strong visual hierarchy
check
check
Cohesive imagery and consistent typography support brand tone
Cohesive imagery and consistent typography support brand tone
xmark
xmark
Excessive white space in some areas makes sections feel empty
Excessive white space in some areas makes sections feel empty
lightbulb
lightbulb
Balance whitespace with content density for better engagement
Balance whitespace with content density for better engagement
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Elegant and cohesive layout with strong visual hierarchy
check
Cohesive imagery and consistent typography support brand tone
xmark
Excessive white space in some areas makes sections feel empty
lightbulb
Balance whitespace with content density for better engagement
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Prominent Book Now Button
Prominent Book Now Button
Prominent Book Now Button
Include a high contrast Book Now CTA in the hero section to immediately capture booking intent before scrolling
Include a high contrast Book Now CTA in the hero section to immediately capture booking intent before scrolling
Important
Moderate fix
Simplify Navigation Menu
Simplify Navigation Menu
Simplify Navigation Menu
Group similar links under dropdowns and reduce item count to lower cognitive load and enhance findability
Group similar links under dropdowns and reduce item count to lower cognitive load and enhance findability
Suggestion
Moderate fix
Add Scarcity Messaging
Add Scarcity Messaging
Add Scarcity Messaging
Display limited time offers or low availability alerts on room cards to create urgency and boost conversions
Display limited time offers or low availability alerts on room cards to create urgency and boost conversions
Suggestion
Easy fix
Optimize Mobile Images
Optimize Mobile Images
Optimize Mobile Images
Serve properly sized and compressed images for mobile devices to reduce load times and improve user experience
Serve properly sized and compressed images for mobile devices to reduce load times and improve user experience
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025