Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
50
Website Rank
Proper Hotels’ homepage uses immersive full-screen imagery to showcase its locations and accolades. Navigation is comprehensive but the lack of a clear above-the-fold booking CTA and heavy carousels may hinder quick reservations.
B
Conversion Qualification*
#
50
Website Rank
B
Conversion Qualification*
Proper Hotels’ homepage uses immersive full-screen imagery to showcase its locations and accolades. Navigation is comprehensive but the lack of a clear above-the-fold booking CTA and heavy carousels may hinder quick reservations.
#
50
Website Rank
Proper Hotels’ homepage uses immersive full-screen imagery to showcase its locations and accolades. Navigation is comprehensive but the lack of a clear above-the-fold booking CTA and heavy carousels may hinder quick reservations.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning, high-quality images evoke luxury lifestyle.
Stunning, high-quality images evoke luxury lifestyle.
Stunning, high-quality images evoke luxury lifestyle.
circle-check
circle-check
Clean, modern typography aligns with brand tone.
Clean, modern typography aligns with brand tone.
Clean, modern typography aligns with brand tone.
circle-check
circle-check
Comprehensive navigation covers all guest needs.
Comprehensive navigation covers all guest needs.
Comprehensive navigation covers all guest needs.
circle-check
circle-check
Footer offers clear links to policies and social media.
Footer offers clear links to policies and social media.
Footer offers clear links to policies and social media.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible booking CTA above the fold.
No visible booking CTA above the fold.
No visible booking CTA above the fold.
circle-exclamation
circle-exclamation
Image carousel buttons are low-contrast and hard to spot.
Image carousel buttons are low-contrast and hard to spot.
Image carousel buttons are low-contrast and hard to spot.
circle-exclamation
circle-exclamation
Award headings repeat without context or links.
Award headings repeat without context or links.
Award headings repeat without context or links.
circle-exclamation
circle-exclamation
Cookie consent overlay feels intrusive and dense.
Cookie consent overlay feels intrusive and dense.
Cookie consent overlay feels intrusive and dense.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout scales images and navigation well across breakpoints, but some text and buttons appear small on mobile.
Layout scales images and navigation well across breakpoints, but some text and buttons appear small on mobile.
check
check
Sticky footer and menu adapt cleanly on mobile.
Sticky footer and menu adapt cleanly on mobile.
xmark
xmark
Menu links densely packed, risking mis-taps on smaller screens.
Menu links densely packed, risking mis-taps on smaller screens.
lightbulb
lightbulb
Increase tap targets and spacing for mobile navigation items.
Increase tap targets and spacing for mobile navigation items.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout scales images and navigation well across breakpoints, but some text and buttons appear small on mobile.
check
Sticky footer and menu adapt cleanly on mobile.
xmark
Menu links densely packed, risking mis-taps on smaller screens.
lightbulb
Increase tap targets and spacing for mobile navigation items.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity or urgency cues; social proof via awards exists but lacks guest testimonials or ratings.
Limited scarcity or urgency cues; social proof via awards exists but lacks guest testimonials or ratings.
check
check
Prominent awards and press mentions build brand credibility.
Prominent awards and press mentions build brand credibility.
xmark
xmark
No visible promotions or limited-time deals to drive bookings.
No visible promotions or limited-time deals to drive bookings.
lightbulb
lightbulb
Add limited-time offers and guest testimonials to boost trust and urgency.
Add limited-time offers and guest testimonials to boost trust and urgency.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity or urgency cues; social proof via awards exists but lacks guest testimonials or ratings.
check
Prominent awards and press mentions build brand credibility.
xmark
No visible promotions or limited-time deals to drive bookings.
lightbulb
Add limited-time offers and guest testimonials to boost trust and urgency.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong brand personality shines through bespoke imagery and award highlights; standard carousel format is common.
Strong brand personality shines through bespoke imagery and award highlights; standard carousel format is common.
check
check
Unique property images differentiate the brand effectively.
Unique property images differentiate the brand effectively.
xmark
xmark
Slider mechanics are typical and lack unique interaction.
Slider mechanics are typical and lack unique interaction.
lightbulb
lightbulb
Explore interactive maps or video backgrounds to stand out.
Explore interactive maps or video backgrounds to stand out.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong brand personality shines through bespoke imagery and award highlights; standard carousel format is common.
check
Unique property images differentiate the brand effectively.
xmark
Slider mechanics are typical and lack unique interaction.
lightbulb
Explore interactive maps or video backgrounds to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation and clear sectioning reduce cognitive load; however, the lack of immediate booking options adds friction.
Intuitive navigation and clear sectioning reduce cognitive load; however, the lack of immediate booking options adds friction.
check
check
Logical grouping of content guides users through offerings.
Logical grouping of content guides users through offerings.
xmark
xmark
Excessive carousel slides may overwhelm or distract users.
Excessive carousel slides may overwhelm or distract users.
lightbulb
lightbulb
Introduce a prominent booking widget above the fold to streamline conversions.
Introduce a prominent booking widget above the fold to streamline conversions.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation and clear sectioning reduce cognitive load; however, the lack of immediate booking options adds friction.
check
Logical grouping of content guides users through offerings.
xmark
Excessive carousel slides may overwhelm or distract users.
lightbulb
Introduce a prominent booking widget above the fold to streamline conversions.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy maintains a sophisticated tone, reinforcing brand identity; lacks concise CTAs and uses repetitive award listings.
Copy maintains a sophisticated tone, reinforcing brand identity; lacks concise CTAs and uses repetitive award listings.
check
check
Brand voice is consistent and evocative of luxury experience.
Brand voice is consistent and evocative of luxury experience.
xmark
xmark
Headings repeat similar award phrases, leading to redundancy.
Headings repeat similar award phrases, leading to redundancy.
lightbulb
lightbulb
Consolidate award mentions and inject action-oriented CTAs for clarity.
Consolidate award mentions and inject action-oriented CTAs for clarity.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy maintains a sophisticated tone, reinforcing brand identity; lacks concise CTAs and uses repetitive award listings.
check
Brand voice is consistent and evocative of luxury experience.
xmark
Headings repeat similar award phrases, leading to redundancy.
lightbulb
Consolidate award mentions and inject action-oriented CTAs for clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Sophisticated and cohesive visual identity with high-quality imagery and minimalistic type, though contrast varies.
Sophisticated and cohesive visual identity with high-quality imagery and minimalistic type, though contrast varies.
check
check
High-resolution photography creates an immersive luxury feel.
High-resolution photography creates an immersive luxury feel.
xmark
xmark
Text overlays on busy images sometimes hinder readability.
Text overlays on busy images sometimes hinder readability.
lightbulb
lightbulb
Improve text contrast over images to maintain legibility and elegance.
Improve text contrast over images to maintain legibility and elegance.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Sophisticated and cohesive visual identity with high-quality imagery and minimalistic type, though contrast varies.
check
High-resolution photography creates an immersive luxury feel.
xmark
Text overlays on busy images sometimes hinder readability.
lightbulb
Improve text contrast over images to maintain legibility and elegance.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Above-the-Fold Booking CTA
Add Above-the-Fold Booking CTA
Add Above-the-Fold Booking CTA
Place a prominent 'Book Now' button or widget in the hero area to reduce click friction and boost conversions.
Place a prominent 'Book Now' button or widget in the hero area to reduce click friction and boost conversions.
Important
Moderate fix
Enhance Text Readability
Enhance Text Readability
Enhance Text Readability
Increase contrast between overlay text and background images, using shaded backgrounds or text shadows.
Increase contrast between overlay text and background images, using shaded backgrounds or text shadows.
Suggestion
Moderate fix
Condense Award Section
Condense Award Section
Condense Award Section
Group awards into a collapsible carousel or tab format to reduce redundancy and declutter.
Group awards into a collapsible carousel or tab format to reduce redundancy and declutter.
Suggestion
Easy fix
Introduce Limited-Time Offers
Introduce Limited-Time Offers
Introduce Limited-Time Offers
Display time-sensitive promotions, such as 'Stay 2 nights, get 1 free,' to create urgency.
Display time-sensitive promotions, such as 'Stay 2 nights, get 1 free,' to create urgency.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025