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Welcome,
Proper
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Proper
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
50
50
out of 183 websites
out of 183 websites
75.5
75.5
75.5
/100
/100
/100
You ranked
out of 183 websites
50
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Sticky footer and menu adapt cleanly on mobile.
Sticky footer and menu adapt cleanly on mobile.
Sticky footer and menu adapt cleanly on mobile.
xmark
xmark
What you can improve
Menu links densely packed, risking mis-taps on smaller screens.
Menu links densely packed, risking mis-taps on smaller screens.
Menu links densely packed, risking mis-taps on smaller screens.
lightbulb
lightbulb
Quick insight
Increase tap targets and spacing for mobile navigation items.
Increase tap targets and spacing for mobile navigation items.
Increase tap targets and spacing for mobile navigation items.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Prominent awards and press mentions build brand credibility.
Prominent awards and press mentions build brand credibility.
Prominent awards and press mentions build brand credibility.
xmark
xmark
What you can improve
No visible promotions or limited-time deals to drive bookings.
No visible promotions or limited-time deals to drive bookings.
No visible promotions or limited-time deals to drive bookings.
lightbulb
lightbulb
Quick insight
Add limited-time offers and guest testimonials to boost trust and urgency.
Add limited-time offers and guest testimonials to boost trust and urgency.
Add limited-time offers and guest testimonials to boost trust and urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Logical grouping of content guides users through offerings.
Logical grouping of content guides users through offerings.
Logical grouping of content guides users through offerings.
xmark
xmark
What you can improve
Excessive carousel slides may overwhelm or distract users.
Excessive carousel slides may overwhelm or distract users.
Excessive carousel slides may overwhelm or distract users.
lightbulb
lightbulb
Quick insight
Introduce a prominent booking widget above the fold to streamline conversions.
Introduce a prominent booking widget above the fold to streamline conversions.
Introduce a prominent booking widget above the fold to streamline conversions.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Brand voice is consistent and evocative of luxury experience.
Brand voice is consistent and evocative of luxury experience.
Brand voice is consistent and evocative of luxury experience.
xmark
xmark
What you can improve
Headings repeat similar award phrases, leading to redundancy.
Headings repeat similar award phrases, leading to redundancy.
Headings repeat similar award phrases, leading to redundancy.
lightbulb
lightbulb
Quick insight
Consolidate award mentions and inject action-oriented CTAs for clarity.
Consolidate award mentions and inject action-oriented CTAs for clarity.
Consolidate award mentions and inject action-oriented CTAs for clarity.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-resolution photography creates an immersive luxury feel.
High-resolution photography creates an immersive luxury feel.
High-resolution photography creates an immersive luxury feel.
xmark
xmark
What you can improve
Text overlays on busy images sometimes hinder readability.
Text overlays on busy images sometimes hinder readability.
Text overlays on busy images sometimes hinder readability.
lightbulb
lightbulb
Quick insight
Improve text contrast over images to maintain legibility and elegance.
Improve text contrast over images to maintain legibility and elegance.
Improve text contrast over images to maintain legibility and elegance.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
80
80
80
/100
/100
/100
check
check
What you nailed
Unique property images differentiate the brand effectively.
Unique property images differentiate the brand effectively.
Unique property images differentiate the brand effectively.
xmark
xmark
What you can improve
Slider mechanics are typical and lack unique interaction.
Slider mechanics are typical and lack unique interaction.
Slider mechanics are typical and lack unique interaction.
lightbulb
lightbulb
Quick insight
Explore interactive maps or video backgrounds to stand out.
Explore interactive maps or video backgrounds to stand out.
Explore interactive maps or video backgrounds to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Above-the-Fold Booking CTA
Place a prominent 'Book Now' button or widget in the hero area to reduce click friction and boost conversions.
Important
Moderate fix
Enhance Text Readability
Increase contrast between overlay text and background images, using shaded backgrounds or text shadows.
Important
Easy fix
Add Above-the-Fold Booking CTA
Place a prominent 'Book Now' button or widget in the hero area to reduce click friction and boost conversions.
Important
Moderate fix
Enhance Text Readability
Increase contrast between overlay text and background images, using shaded backgrounds or text shadows.
Suggestion
Moderate fix
Condense Award Section
Group awards into a collapsible carousel or tab format to reduce redundancy and declutter.
Suggestion
Easy fix
Introduce Limited-Time Offers
Display time-sensitive promotions, such as 'Stay 2 nights, get 1 free,' to create urgency.
Suggestion
Moderate fix
Condense Award Section
Group awards into a collapsible carousel or tab format to reduce redundancy and declutter.
Suggestion
Easy fix
Introduce Limited-Time Offers
Display time-sensitive promotions, such as 'Stay 2 nights, get 1 free,' to create urgency.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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