Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

50

Website Rank

Proper Hotels’ homepage uses immersive full-screen imagery to showcase its locations and accolades. Navigation is comprehensive but the lack of a clear above-the-fold booking CTA and heavy carousels may hinder quick reservations.

B

Conversion Qualification*

#

50

Website Rank

B

Conversion Qualification*

Proper Hotels’ homepage uses immersive full-screen imagery to showcase its locations and accolades. Navigation is comprehensive but the lack of a clear above-the-fold booking CTA and heavy carousels may hinder quick reservations.

#

50

Website Rank

Proper Hotels’ homepage uses immersive full-screen imagery to showcase its locations and accolades. Navigation is comprehensive but the lack of a clear above-the-fold booking CTA and heavy carousels may hinder quick reservations.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Stunning, high-quality images evoke luxury lifestyle.

Stunning, high-quality images evoke luxury lifestyle.

Stunning, high-quality images evoke luxury lifestyle.

circle-check

circle-check

Clean, modern typography aligns with brand tone.

Clean, modern typography aligns with brand tone.

Clean, modern typography aligns with brand tone.

circle-check

circle-check

Comprehensive navigation covers all guest needs.

Comprehensive navigation covers all guest needs.

Comprehensive navigation covers all guest needs.

circle-check

circle-check

Footer offers clear links to policies and social media.

Footer offers clear links to policies and social media.

Footer offers clear links to policies and social media.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No visible booking CTA above the fold.

No visible booking CTA above the fold.

No visible booking CTA above the fold.

circle-exclamation

circle-exclamation

Image carousel buttons are low-contrast and hard to spot.

Image carousel buttons are low-contrast and hard to spot.

Image carousel buttons are low-contrast and hard to spot.

circle-exclamation

circle-exclamation

Award headings repeat without context or links.

Award headings repeat without context or links.

Award headings repeat without context or links.

circle-exclamation

circle-exclamation

Cookie consent overlay feels intrusive and dense.

Cookie consent overlay feels intrusive and dense.

Cookie consent overlay feels intrusive and dense.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout scales images and navigation well across breakpoints, but some text and buttons appear small on mobile.

Layout scales images and navigation well across breakpoints, but some text and buttons appear small on mobile.

check

check

Sticky footer and menu adapt cleanly on mobile.

Sticky footer and menu adapt cleanly on mobile.

xmark

xmark

Menu links densely packed, risking mis-taps on smaller screens.

Menu links densely packed, risking mis-taps on smaller screens.

lightbulb

lightbulb

Increase tap targets and spacing for mobile navigation items.

Increase tap targets and spacing for mobile navigation items.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout scales images and navigation well across breakpoints, but some text and buttons appear small on mobile.

check

Sticky footer and menu adapt cleanly on mobile.

xmark

Menu links densely packed, risking mis-taps on smaller screens.

lightbulb

Increase tap targets and spacing for mobile navigation items.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited scarcity or urgency cues; social proof via awards exists but lacks guest testimonials or ratings.

Limited scarcity or urgency cues; social proof via awards exists but lacks guest testimonials or ratings.

check

check

Prominent awards and press mentions build brand credibility.

Prominent awards and press mentions build brand credibility.

xmark

xmark

No visible promotions or limited-time deals to drive bookings.

No visible promotions or limited-time deals to drive bookings.

lightbulb

lightbulb

Add limited-time offers and guest testimonials to boost trust and urgency.

Add limited-time offers and guest testimonials to boost trust and urgency.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited scarcity or urgency cues; social proof via awards exists but lacks guest testimonials or ratings.

check

Prominent awards and press mentions build brand credibility.

xmark

No visible promotions or limited-time deals to drive bookings.

lightbulb

Add limited-time offers and guest testimonials to boost trust and urgency.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Strong brand personality shines through bespoke imagery and award highlights; standard carousel format is common.

Strong brand personality shines through bespoke imagery and award highlights; standard carousel format is common.

check

check

Unique property images differentiate the brand effectively.

Unique property images differentiate the brand effectively.

xmark

xmark

Slider mechanics are typical and lack unique interaction.

Slider mechanics are typical and lack unique interaction.

lightbulb

lightbulb

Explore interactive maps or video backgrounds to stand out.

Explore interactive maps or video backgrounds to stand out.

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Strong brand personality shines through bespoke imagery and award highlights; standard carousel format is common.

check

Unique property images differentiate the brand effectively.

xmark

Slider mechanics are typical and lack unique interaction.

lightbulb

Explore interactive maps or video backgrounds to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive navigation and clear sectioning reduce cognitive load; however, the lack of immediate booking options adds friction.

Intuitive navigation and clear sectioning reduce cognitive load; however, the lack of immediate booking options adds friction.

check

check

Logical grouping of content guides users through offerings.

Logical grouping of content guides users through offerings.

xmark

xmark

Excessive carousel slides may overwhelm or distract users.

Excessive carousel slides may overwhelm or distract users.

lightbulb

lightbulb

Introduce a prominent booking widget above the fold to streamline conversions.

Introduce a prominent booking widget above the fold to streamline conversions.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive navigation and clear sectioning reduce cognitive load; however, the lack of immediate booking options adds friction.

check

Logical grouping of content guides users through offerings.

xmark

Excessive carousel slides may overwhelm or distract users.

lightbulb

Introduce a prominent booking widget above the fold to streamline conversions.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy maintains a sophisticated tone, reinforcing brand identity; lacks concise CTAs and uses repetitive award listings.

Copy maintains a sophisticated tone, reinforcing brand identity; lacks concise CTAs and uses repetitive award listings.

check

check

Brand voice is consistent and evocative of luxury experience.

Brand voice is consistent and evocative of luxury experience.

xmark

xmark

Headings repeat similar award phrases, leading to redundancy.

Headings repeat similar award phrases, leading to redundancy.

lightbulb

lightbulb

Consolidate award mentions and inject action-oriented CTAs for clarity.

Consolidate award mentions and inject action-oriented CTAs for clarity.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy maintains a sophisticated tone, reinforcing brand identity; lacks concise CTAs and uses repetitive award listings.

check

Brand voice is consistent and evocative of luxury experience.

xmark

Headings repeat similar award phrases, leading to redundancy.

lightbulb

Consolidate award mentions and inject action-oriented CTAs for clarity.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Sophisticated and cohesive visual identity with high-quality imagery and minimalistic type, though contrast varies.

Sophisticated and cohesive visual identity with high-quality imagery and minimalistic type, though contrast varies.

check

check

High-resolution photography creates an immersive luxury feel.

High-resolution photography creates an immersive luxury feel.

xmark

xmark

Text overlays on busy images sometimes hinder readability.

Text overlays on busy images sometimes hinder readability.

lightbulb

lightbulb

Improve text contrast over images to maintain legibility and elegance.

Improve text contrast over images to maintain legibility and elegance.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Sophisticated and cohesive visual identity with high-quality imagery and minimalistic type, though contrast varies.

check

High-resolution photography creates an immersive luxury feel.

xmark

Text overlays on busy images sometimes hinder readability.

lightbulb

Improve text contrast over images to maintain legibility and elegance.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Above-the-Fold Booking CTA

Add Above-the-Fold Booking CTA

Add Above-the-Fold Booking CTA

Place a prominent 'Book Now' button or widget in the hero area to reduce click friction and boost conversions.

Place a prominent 'Book Now' button or widget in the hero area to reduce click friction and boost conversions.

Important

Moderate fix

Enhance Text Readability

Enhance Text Readability

Enhance Text Readability

Increase contrast between overlay text and background images, using shaded backgrounds or text shadows.

Increase contrast between overlay text and background images, using shaded backgrounds or text shadows.

Suggestion

Moderate fix

Condense Award Section

Condense Award Section

Condense Award Section

Group awards into a collapsible carousel or tab format to reduce redundancy and declutter.

Group awards into a collapsible carousel or tab format to reduce redundancy and declutter.

Suggestion

Easy fix

Introduce Limited-Time Offers

Introduce Limited-Time Offers

Introduce Limited-Time Offers

Display time-sensitive promotions, such as 'Stay 2 nights, get 1 free,' to create urgency.

Display time-sensitive promotions, such as 'Stay 2 nights, get 1 free,' to create urgency.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025