Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

107

Website Rank

Corporate travel & hospitality site with bold imagery and inspirational messaging. Offers experiences, news, and careers sections but lacks clear booking CTAs and trust elements.

C+

Conversion Qualification*

#

107

Website Rank

C+

Conversion Qualification*

Corporate travel & hospitality site with bold imagery and inspirational messaging. Offers experiences, news, and careers sections but lacks clear booking CTAs and trust elements.

#

107

Website Rank

Corporate travel & hospitality site with bold imagery and inspirational messaging. Offers experiences, news, and careers sections but lacks clear booking CTAs and trust elements.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Bold, aspirational hero messaging immediately sets a tone.

Bold, aspirational hero messaging immediately sets a tone.

Bold, aspirational hero messaging immediately sets a tone.

circle-check

circle-check

High-quality imagery throughout enhances visual appeal.

High-quality imagery throughout enhances visual appeal.

High-quality imagery throughout enhances visual appeal.

circle-check

circle-check

Clear section hierarchy makes content easy to scan.

Clear section hierarchy makes content easy to scan.

Clear section hierarchy makes content easy to scan.

circle-check

circle-check

Consistent typography fosters a professional impression.

Consistent typography fosters a professional impression.

Consistent typography fosters a professional impression.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu lacks a prominent booking or CTA button.

Navigation menu lacks a prominent booking or CTA button.

Navigation menu lacks a prominent booking or CTA button.

circle-exclamation

circle-exclamation

CTA button styles are inconsistent across sections.

CTA button styles are inconsistent across sections.

CTA button styles are inconsistent across sections.

circle-exclamation

circle-exclamation

No social proof or testimonials to build trust.

No social proof or testimonials to build trust.

No social proof or testimonials to build trust.

circle-exclamation

circle-exclamation

Cookie banner appears intrusive and disrupts browsing.

Cookie banner appears intrusive and disrupts browsing.

Cookie banner appears intrusive and disrupts browsing.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Site adapts to different widths with preserved layout and images, but some elements feel cramped in narrow view.

Site adapts to different widths with preserved layout and images, but some elements feel cramped in narrow view.

check

check

Imagery scales well and sections reflow cleanly at smaller widths.

Imagery scales well and sections reflow cleanly at smaller widths.

xmark

xmark

Some text and button elements appear too small on mobile screens.

Some text and button elements appear too small on mobile screens.

lightbulb

lightbulb

Increase tap target sizes and font sizes for better mobile usability.

Increase tap target sizes and font sizes for better mobile usability.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Site adapts to different widths with preserved layout and images, but some elements feel cramped in narrow view.

check

Imagery scales well and sections reflow cleanly at smaller widths.

xmark

Some text and button elements appear too small on mobile screens.

lightbulb

Increase tap target sizes and font sizes for better mobile usability.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal persuasion tactics; lacks scarcity, social proof, or direct booking flows.

Minimal persuasion tactics; lacks scarcity, social proof, or direct booking flows.

check

check

CTAs are action-oriented with clear verbs like 'Learn More' or 'Search'.

CTAs are action-oriented with clear verbs like 'Learn More' or 'Search'.

xmark

xmark

No urgency or scarcity messaging to motivate immediate action.

No urgency or scarcity messaging to motivate immediate action.

lightbulb

lightbulb

Incorporate limited-time offers or guest reviews to increase conversions.

Incorporate limited-time offers or guest reviews to increase conversions.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal persuasion tactics; lacks scarcity, social proof, or direct booking flows.

check

CTAs are action-oriented with clear verbs like 'Learn More' or 'Search'.

xmark

No urgency or scarcity messaging to motivate immediate action.

lightbulb

Incorporate limited-time offers or guest reviews to increase conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Uses familiar travel site patterns; imagery is compelling but layout feels standard.

Uses familiar travel site patterns; imagery is compelling but layout feels standard.

check

check

Visual storytelling through large photos gives a strong sense of place.

Visual storytelling through large photos gives a strong sense of place.

xmark

xmark

Layout and section design follow common templates without unique flair.

Layout and section design follow common templates without unique flair.

lightbulb

lightbulb

Integrate subtle interactive or dynamic elements to stand out.

Integrate subtle interactive or dynamic elements to stand out.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Uses familiar travel site patterns; imagery is compelling but layout feels standard.

check

Visual storytelling through large photos gives a strong sense of place.

xmark

Layout and section design follow common templates without unique flair.

lightbulb

Integrate subtle interactive or dynamic elements to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive layout with clear sections, but lacks prioritization of key actions and trust signals.

Intuitive layout with clear sections, but lacks prioritization of key actions and trust signals.

check

check

Clear chunking of content helps users find information quickly.

Clear chunking of content helps users find information quickly.

xmark

xmark

Hero CTAs are not prominent enough compared to background imagery.

Hero CTAs are not prominent enough compared to background imagery.

lightbulb

lightbulb

Introduce sticky or standout primary action to guide conversions.

Introduce sticky or standout primary action to guide conversions.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive layout with clear sections, but lacks prioritization of key actions and trust signals.

check

Clear chunking of content helps users find information quickly.

xmark

Hero CTAs are not prominent enough compared to background imagery.

lightbulb

Introduce sticky or standout primary action to guide conversions.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Messaging is inspirational and aspirational but often generic and lacking detail.

Messaging is inspirational and aspirational but often generic and lacking detail.

check

check

Headline 'Iconic. Unforgettable. Inspiring.' is impactful and memorable.

Headline 'Iconic. Unforgettable. Inspiring.' is impactful and memorable.

xmark

xmark

Descriptive copy is vague about actual offerings and benefits.

Descriptive copy is vague about actual offerings and benefits.

lightbulb

lightbulb

Add brief benefit-driven copy highlighting unique experiences.

Add brief benefit-driven copy highlighting unique experiences.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Messaging is inspirational and aspirational but often generic and lacking detail.

check

Headline 'Iconic. Unforgettable. Inspiring.' is impactful and memorable.

xmark

Descriptive copy is vague about actual offerings and benefits.

lightbulb

Add brief benefit-driven copy highlighting unique experiences.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Aesthetic, modern, clean but generic; strong imagery yet some CTA styling inconsistency.

Aesthetic, modern, clean but generic; strong imagery yet some CTA styling inconsistency.

check

check

Strong use of whitespace and typography gives a clean, modern feel.

Strong use of whitespace and typography gives a clean, modern feel.

xmark

xmark

Inconsistent button styles reduce visual cohesion and can confuse users.

Inconsistent button styles reduce visual cohesion and can confuse users.

lightbulb

lightbulb

Standardizing CTA design would unify the look and improve recognition.

Standardizing CTA design would unify the look and improve recognition.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Aesthetic, modern, clean but generic; strong imagery yet some CTA styling inconsistency.

check

Strong use of whitespace and typography gives a clean, modern feel.

xmark

Inconsistent button styles reduce visual cohesion and can confuse users.

lightbulb

Standardizing CTA design would unify the look and improve recognition.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Standardize CTA Styles

Standardize CTA Styles

Standardize CTA Styles

Unify button colors, shapes, and hover states across the site to improve visual cohesion and click recognition.

Unify button colors, shapes, and hover states across the site to improve visual cohesion and click recognition.

Important

Moderate fix

Enhance Mobile Tap Targets

Enhance Mobile Tap Targets

Enhance Mobile Tap Targets

Increase font sizes and padding for buttons and links on mobile to ensure accessibility and ease of use.

Increase font sizes and padding for buttons and links on mobile to ensure accessibility and ease of use.

Suggestion

Moderate fix

Add Social Proof Section

Add Social Proof Section

Add Social Proof Section

Introduce testimonials, ratings, or partner logos on key pages to build trust and credibility with visitors.

Introduce testimonials, ratings, or partner logos on key pages to build trust and credibility with visitors.

Suggestion

Easy fix

Implement Scarcity Messaging

Implement Scarcity Messaging

Implement Scarcity Messaging

Highlight limited availability, seasonal offers, or upcoming event dates to create urgency and drive bookings.

Highlight limited availability, seasonal offers, or upcoming event dates to create urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025