Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
107
Website Rank
Corporate travel & hospitality site with bold imagery and inspirational messaging. Offers experiences, news, and careers sections but lacks clear booking CTAs and trust elements.
C+
Conversion Qualification*
#
107
Website Rank
C+
Conversion Qualification*
Corporate travel & hospitality site with bold imagery and inspirational messaging. Offers experiences, news, and careers sections but lacks clear booking CTAs and trust elements.
#
107
Website Rank
Corporate travel & hospitality site with bold imagery and inspirational messaging. Offers experiences, news, and careers sections but lacks clear booking CTAs and trust elements.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold, aspirational hero messaging immediately sets a tone.
Bold, aspirational hero messaging immediately sets a tone.
Bold, aspirational hero messaging immediately sets a tone.
circle-check
circle-check
High-quality imagery throughout enhances visual appeal.
High-quality imagery throughout enhances visual appeal.
High-quality imagery throughout enhances visual appeal.
circle-check
circle-check
Clear section hierarchy makes content easy to scan.
Clear section hierarchy makes content easy to scan.
Clear section hierarchy makes content easy to scan.
circle-check
circle-check
Consistent typography fosters a professional impression.
Consistent typography fosters a professional impression.
Consistent typography fosters a professional impression.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu lacks a prominent booking or CTA button.
Navigation menu lacks a prominent booking or CTA button.
Navigation menu lacks a prominent booking or CTA button.
circle-exclamation
circle-exclamation
CTA button styles are inconsistent across sections.
CTA button styles are inconsistent across sections.
CTA button styles are inconsistent across sections.
circle-exclamation
circle-exclamation
No social proof or testimonials to build trust.
No social proof or testimonials to build trust.
No social proof or testimonials to build trust.
circle-exclamation
circle-exclamation
Cookie banner appears intrusive and disrupts browsing.
Cookie banner appears intrusive and disrupts browsing.
Cookie banner appears intrusive and disrupts browsing.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts to different widths with preserved layout and images, but some elements feel cramped in narrow view.
Site adapts to different widths with preserved layout and images, but some elements feel cramped in narrow view.
check
check
Imagery scales well and sections reflow cleanly at smaller widths.
Imagery scales well and sections reflow cleanly at smaller widths.
xmark
xmark
Some text and button elements appear too small on mobile screens.
Some text and button elements appear too small on mobile screens.
lightbulb
lightbulb
Increase tap target sizes and font sizes for better mobile usability.
Increase tap target sizes and font sizes for better mobile usability.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts to different widths with preserved layout and images, but some elements feel cramped in narrow view.
check
Imagery scales well and sections reflow cleanly at smaller widths.
xmark
Some text and button elements appear too small on mobile screens.
lightbulb
Increase tap target sizes and font sizes for better mobile usability.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal persuasion tactics; lacks scarcity, social proof, or direct booking flows.
Minimal persuasion tactics; lacks scarcity, social proof, or direct booking flows.
check
check
CTAs are action-oriented with clear verbs like 'Learn More' or 'Search'.
CTAs are action-oriented with clear verbs like 'Learn More' or 'Search'.
xmark
xmark
No urgency or scarcity messaging to motivate immediate action.
No urgency or scarcity messaging to motivate immediate action.
lightbulb
lightbulb
Incorporate limited-time offers or guest reviews to increase conversions.
Incorporate limited-time offers or guest reviews to increase conversions.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal persuasion tactics; lacks scarcity, social proof, or direct booking flows.
check
CTAs are action-oriented with clear verbs like 'Learn More' or 'Search'.
xmark
No urgency or scarcity messaging to motivate immediate action.
lightbulb
Incorporate limited-time offers or guest reviews to increase conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses familiar travel site patterns; imagery is compelling but layout feels standard.
Uses familiar travel site patterns; imagery is compelling but layout feels standard.
check
check
Visual storytelling through large photos gives a strong sense of place.
Visual storytelling through large photos gives a strong sense of place.
xmark
xmark
Layout and section design follow common templates without unique flair.
Layout and section design follow common templates without unique flair.
lightbulb
lightbulb
Integrate subtle interactive or dynamic elements to stand out.
Integrate subtle interactive or dynamic elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses familiar travel site patterns; imagery is compelling but layout feels standard.
check
Visual storytelling through large photos gives a strong sense of place.
xmark
Layout and section design follow common templates without unique flair.
lightbulb
Integrate subtle interactive or dynamic elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive layout with clear sections, but lacks prioritization of key actions and trust signals.
Intuitive layout with clear sections, but lacks prioritization of key actions and trust signals.
check
check
Clear chunking of content helps users find information quickly.
Clear chunking of content helps users find information quickly.
xmark
xmark
Hero CTAs are not prominent enough compared to background imagery.
Hero CTAs are not prominent enough compared to background imagery.
lightbulb
lightbulb
Introduce sticky or standout primary action to guide conversions.
Introduce sticky or standout primary action to guide conversions.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive layout with clear sections, but lacks prioritization of key actions and trust signals.
check
Clear chunking of content helps users find information quickly.
xmark
Hero CTAs are not prominent enough compared to background imagery.
lightbulb
Introduce sticky or standout primary action to guide conversions.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Messaging is inspirational and aspirational but often generic and lacking detail.
Messaging is inspirational and aspirational but often generic and lacking detail.
check
check
Headline 'Iconic. Unforgettable. Inspiring.' is impactful and memorable.
Headline 'Iconic. Unforgettable. Inspiring.' is impactful and memorable.
xmark
xmark
Descriptive copy is vague about actual offerings and benefits.
Descriptive copy is vague about actual offerings and benefits.
lightbulb
lightbulb
Add brief benefit-driven copy highlighting unique experiences.
Add brief benefit-driven copy highlighting unique experiences.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Messaging is inspirational and aspirational but often generic and lacking detail.
check
Headline 'Iconic. Unforgettable. Inspiring.' is impactful and memorable.
xmark
Descriptive copy is vague about actual offerings and benefits.
lightbulb
Add brief benefit-driven copy highlighting unique experiences.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Aesthetic, modern, clean but generic; strong imagery yet some CTA styling inconsistency.
Aesthetic, modern, clean but generic; strong imagery yet some CTA styling inconsistency.
check
check
Strong use of whitespace and typography gives a clean, modern feel.
Strong use of whitespace and typography gives a clean, modern feel.
xmark
xmark
Inconsistent button styles reduce visual cohesion and can confuse users.
Inconsistent button styles reduce visual cohesion and can confuse users.
lightbulb
lightbulb
Standardizing CTA design would unify the look and improve recognition.
Standardizing CTA design would unify the look and improve recognition.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Aesthetic, modern, clean but generic; strong imagery yet some CTA styling inconsistency.
check
Strong use of whitespace and typography gives a clean, modern feel.
xmark
Inconsistent button styles reduce visual cohesion and can confuse users.
lightbulb
Standardizing CTA design would unify the look and improve recognition.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Standardize CTA Styles
Standardize CTA Styles
Standardize CTA Styles
Unify button colors, shapes, and hover states across the site to improve visual cohesion and click recognition.
Unify button colors, shapes, and hover states across the site to improve visual cohesion and click recognition.
Important
Moderate fix
Enhance Mobile Tap Targets
Enhance Mobile Tap Targets
Enhance Mobile Tap Targets
Increase font sizes and padding for buttons and links on mobile to ensure accessibility and ease of use.
Increase font sizes and padding for buttons and links on mobile to ensure accessibility and ease of use.
Suggestion
Moderate fix
Add Social Proof Section
Add Social Proof Section
Add Social Proof Section
Introduce testimonials, ratings, or partner logos on key pages to build trust and credibility with visitors.
Introduce testimonials, ratings, or partner logos on key pages to build trust and credibility with visitors.
Suggestion
Easy fix
Implement Scarcity Messaging
Implement Scarcity Messaging
Implement Scarcity Messaging
Highlight limited availability, seasonal offers, or upcoming event dates to create urgency and drive bookings.
Highlight limited availability, seasonal offers, or upcoming event dates to create urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025