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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
107
107
out of 183 websites
out of 183 websites
71.5
71.5
71.5
/100
/100
/100
You ranked
out of 183 websites
107
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Imagery scales well and sections reflow cleanly at smaller widths.
Imagery scales well and sections reflow cleanly at smaller widths.
Imagery scales well and sections reflow cleanly at smaller widths.
xmark
xmark
What you can improve
Some text and button elements appear too small on mobile screens.
Some text and button elements appear too small on mobile screens.
Some text and button elements appear too small on mobile screens.
lightbulb
lightbulb
Quick insight
Increase tap target sizes and font sizes for better mobile usability.
Increase tap target sizes and font sizes for better mobile usability.
Increase tap target sizes and font sizes for better mobile usability.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
CTAs are action-oriented with clear verbs like 'Learn More' or 'Search'.
CTAs are action-oriented with clear verbs like 'Learn More' or 'Search'.
CTAs are action-oriented with clear verbs like 'Learn More' or 'Search'.
xmark
xmark
What you can improve
No urgency or scarcity messaging to motivate immediate action.
No urgency or scarcity messaging to motivate immediate action.
No urgency or scarcity messaging to motivate immediate action.
lightbulb
lightbulb
Quick insight
Incorporate limited-time offers or guest reviews to increase conversions.
Incorporate limited-time offers or guest reviews to increase conversions.
Incorporate limited-time offers or guest reviews to increase conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Clear chunking of content helps users find information quickly.
Clear chunking of content helps users find information quickly.
Clear chunking of content helps users find information quickly.
xmark
xmark
What you can improve
Hero CTAs are not prominent enough compared to background imagery.
Hero CTAs are not prominent enough compared to background imagery.
Hero CTAs are not prominent enough compared to background imagery.
lightbulb
lightbulb
Quick insight
Introduce sticky or standout primary action to guide conversions.
Introduce sticky or standout primary action to guide conversions.
Introduce sticky or standout primary action to guide conversions.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Headline 'Iconic. Unforgettable. Inspiring.' is impactful and memorable.
Headline 'Iconic. Unforgettable. Inspiring.' is impactful and memorable.
Headline 'Iconic. Unforgettable. Inspiring.' is impactful and memorable.
xmark
xmark
What you can improve
Descriptive copy is vague about actual offerings and benefits.
Descriptive copy is vague about actual offerings and benefits.
Descriptive copy is vague about actual offerings and benefits.
lightbulb
lightbulb
Quick insight
Add brief benefit-driven copy highlighting unique experiences.
Add brief benefit-driven copy highlighting unique experiences.
Add brief benefit-driven copy highlighting unique experiences.
Great
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Strong use of whitespace and typography gives a clean, modern feel.
Strong use of whitespace and typography gives a clean, modern feel.
Strong use of whitespace and typography gives a clean, modern feel.
xmark
xmark
What you can improve
Inconsistent button styles reduce visual cohesion and can confuse users.
Inconsistent button styles reduce visual cohesion and can confuse users.
Inconsistent button styles reduce visual cohesion and can confuse users.
lightbulb
lightbulb
Quick insight
Standardizing CTA design would unify the look and improve recognition.
Standardizing CTA design would unify the look and improve recognition.
Standardizing CTA design would unify the look and improve recognition.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Visual storytelling through large photos gives a strong sense of place.
Visual storytelling through large photos gives a strong sense of place.
Visual storytelling through large photos gives a strong sense of place.
xmark
xmark
What you can improve
Layout and section design follow common templates without unique flair.
Layout and section design follow common templates without unique flair.
Layout and section design follow common templates without unique flair.
lightbulb
lightbulb
Quick insight
Integrate subtle interactive or dynamic elements to stand out.
Integrate subtle interactive or dynamic elements to stand out.
Integrate subtle interactive or dynamic elements to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Standardize CTA Styles
Unify button colors, shapes, and hover states across the site to improve visual cohesion and click recognition.
Important
Moderate fix
Enhance Mobile Tap Targets
Increase font sizes and padding for buttons and links on mobile to ensure accessibility and ease of use.
Important
Easy fix
Standardize CTA Styles
Unify button colors, shapes, and hover states across the site to improve visual cohesion and click recognition.
Important
Moderate fix
Enhance Mobile Tap Targets
Increase font sizes and padding for buttons and links on mobile to ensure accessibility and ease of use.
Suggestion
Moderate fix
Add Social Proof Section
Introduce testimonials, ratings, or partner logos on key pages to build trust and credibility with visitors.
Suggestion
Easy fix
Implement Scarcity Messaging
Highlight limited availability, seasonal offers, or upcoming event dates to create urgency and drive bookings.
Suggestion
Moderate fix
Add Social Proof Section
Introduce testimonials, ratings, or partner logos on key pages to build trust and credibility with visitors.
Suggestion
Easy fix
Implement Scarcity Messaging
Highlight limited availability, seasonal offers, or upcoming event dates to create urgency and drive bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025