Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
16
Website Rank
Red Roof homepage offers a clear booking form, loyalty promos, seasonal deals, featured deals and brand overview sections in a clean, branded layout.
B+
Conversion Qualification*
#
16
Website Rank
B+
Conversion Qualification*
Red Roof homepage offers a clear booking form, loyalty promos, seasonal deals, featured deals and brand overview sections in a clean, branded layout.
#
16
Website Rank
Red Roof homepage offers a clear booking form, loyalty promos, seasonal deals, featured deals and brand overview sections in a clean, branded layout.
85
85
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
85
85
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong, consistent red accent draws attention to CTAs
Strong, consistent red accent draws attention to CTAs
Strong, consistent red accent draws attention to CTAs
circle-check
circle-check
High-quality, colorful images enhance brand appeal
High-quality, colorful images enhance brand appeal
High-quality, colorful images enhance brand appeal
circle-check
circle-check
Clear, structured layout with logical content sections
Clear, structured layout with logical content sections
Clear, structured layout with logical content sections
circle-check
circle-check
Visible loyalty and seasonal promotions motivate action
Visible loyalty and seasonal promotions motivate action
Visible loyalty and seasonal promotions motivate action
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero search form overlaps background image reducing contrast
Hero search form overlaps background image reducing contrast
Hero search form overlaps background image reducing contrast
circle-exclamation
circle-exclamation
Navigation menu contains too many links, can overwhelm
Navigation menu contains too many links, can overwhelm
Navigation menu contains too many links, can overwhelm
circle-exclamation
circle-exclamation
No social proof elements like reviews or testimonials
No social proof elements like reviews or testimonials
No social proof elements like reviews or testimonials
circle-exclamation
circle-exclamation
Footer is text-heavy and lacks visual hierarchy
Footer is text-heavy and lacks visual hierarchy
Footer is text-heavy and lacks visual hierarchy
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile-friendly layout with collapsing nav and stacked elements
Mobile-friendly layout with collapsing nav and stacked elements
check
check
Booking form fields adapt well to smaller screens
Booking form fields adapt well to smaller screens
xmark
xmark
Brand carousel requires horizontal scroll on mobile
Brand carousel requires horizontal scroll on mobile
lightbulb
lightbulb
Optimize carousel for touch and visibility on mobile
Optimize carousel for touch and visibility on mobile
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile-friendly layout with collapsing nav and stacked elements
check
Booking form fields adapt well to smaller screens
xmark
Brand carousel requires horizontal scroll on mobile
lightbulb
Optimize carousel for touch and visibility on mobile
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Good loyalty and discount promotions but lacks trust builders
Good loyalty and discount promotions but lacks trust builders
check
check
Clear scarcity messaging with seasonal deal deadline
Clear scarcity messaging with seasonal deal deadline
xmark
xmark
Missing social proof to reinforce trust and credibility
Missing social proof to reinforce trust and credibility
lightbulb
lightbulb
Incorporate guest reviews or logos to boost social proof
Incorporate guest reviews or logos to boost social proof
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Good loyalty and discount promotions but lacks trust builders
check
Clear scarcity messaging with seasonal deal deadline
xmark
Missing social proof to reinforce trust and credibility
lightbulb
Incorporate guest reviews or logos to boost social proof
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hotel site pattern with minimal unique interactions
Standard hotel site pattern with minimal unique interactions
check
check
Brand personalities are distinct in Four Brands section
Brand personalities are distinct in Four Brands section
xmark
xmark
Overall layout feels generic and familiar
Overall layout feels generic and familiar
lightbulb
lightbulb
Introduce interactive elements to differentiate experience
Introduce interactive elements to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hotel site pattern with minimal unique interactions
check
Brand personalities are distinct in Four Brands section
xmark
Overall layout feels generic and familiar
lightbulb
Introduce interactive elements to differentiate experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Organized chunks guide users but heavy link density may fatigue
Organized chunks guide users but heavy link density may fatigue
check
check
Prominent CTA buttons follow Fitts's principle
Prominent CTA buttons follow Fitts's principle
xmark
xmark
Excessive navigation options increase decision load
Excessive navigation options increase decision load
lightbulb
lightbulb
Simplify menu to reduce cognitive load and focus tasks
Simplify menu to reduce cognitive load and focus tasks
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Organized chunks guide users but heavy link density may fatigue
check
Prominent CTA buttons follow Fitts's principle
xmark
Excessive navigation options increase decision load
lightbulb
Simplify menu to reduce cognitive load and focus tasks
Great
Great
Keep it up!
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Benefit-driven headlines and clear CTAs support quick scanning
Benefit-driven headlines and clear CTAs support quick scanning
check
check
Headlines emphasize value propositions effectively
Headlines emphasize value propositions effectively
xmark
xmark
Promo paragraphs can be too verbose for quick reading
Promo paragraphs can be too verbose for quick reading
lightbulb
lightbulb
Shorten promotional text to improve scanning speed
Shorten promotional text to improve scanning speed
Great
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
UX Writing
Benefit-driven headlines and clear CTAs support quick scanning
check
Headlines emphasize value propositions effectively
xmark
Promo paragraphs can be too verbose for quick reading
lightbulb
Shorten promotional text to improve scanning speed
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, branded design with red accents and quality images
Clean, branded design with red accents and quality images
check
check
Consistent color palette and modern typography
Consistent color palette and modern typography
xmark
xmark
Background image dulls text readability in hero
Background image dulls text readability in hero
lightbulb
lightbulb
Improve contrast between text and background for clarity
Improve contrast between text and background for clarity
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean, branded design with red accents and quality images
check
Consistent color palette and modern typography
xmark
Background image dulls text readability in hero
lightbulb
Improve contrast between text and background for clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Hero Contrast
Enhance Hero Contrast
Enhance Hero Contrast
Increase text-background contrast in the hero search section by adjusting overlay opacity or text color to improve readability.
Increase text-background contrast in the hero search section by adjusting overlay opacity or text color to improve readability.
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Reduce top-level menu items by consolidating related links into dropdowns to decrease decision load and simplify user journey.
Reduce top-level menu items by consolidating related links into dropdowns to decrease decision load and simplify user journey.
Suggestion
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Include guest reviews or third-party ratings near promotions or room cards to build trust and validate offers.
Include guest reviews or third-party ratings near promotions or room cards to build trust and validate offers.
Suggestion
Moderate fix
Optimize Mobile Carousel
Optimize Mobile Carousel
Optimize Mobile Carousel
Implement a responsive carousel indicator and auto-scroll for the Four Brands section to improve mobile usability.
Implement a responsive carousel indicator and auto-scroll for the Four Brands section to improve mobile usability.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025