Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
17
Website Rank
Clean homepage with hero booking form promotions membership offers and brand exploration sections. Encourages direct booking with discounts points and app usage. Standard footer with links and contact.
B+
Conversion Qualification*
#
17
Website Rank
B+
Conversion Qualification*
Clean homepage with hero booking form promotions membership offers and brand exploration sections. Encourages direct booking with discounts points and app usage. Standard footer with links and contact.
#
17
Website Rank
Clean homepage with hero booking form promotions membership offers and brand exploration sections. Encourages direct booking with discounts points and app usage. Standard footer with links and contact.
80
80
/100
/100
Responsive Design
Responsive Design
85
85
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear booking form with intuitive fields above the fold
Clear booking form with intuitive fields above the fold
Clear booking form with intuitive fields above the fold
circle-check
circle-check
Strong offers section highlighting member and seasonal deals
Strong offers section highlighting member and seasonal deals
Strong offers section highlighting member and seasonal deals
circle-check
circle-check
Consistent branding across promotions and brand cards
Consistent branding across promotions and brand cards
Consistent branding across promotions and brand cards
circle-check
circle-check
Mobile app promotion with download links is well positioned
Mobile app promotion with download links is well positioned
Mobile app promotion with download links is well positioned
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero image is dark reducing contrast on text fields
Hero image is dark reducing contrast on text fields
Hero image is dark reducing contrast on text fields
circle-exclamation
circle-exclamation
Overwhelming number of navigation links in footer
Overwhelming number of navigation links in footer
Overwhelming number of navigation links in footer
circle-exclamation
circle-exclamation
Promotions lacks clear visual hierarchy in some cards
Promotions lacks clear visual hierarchy in some cards
Promotions lacks clear visual hierarchy in some cards
circle-exclamation
circle-exclamation
CTA copy sometimes generic does not convey urgency
CTA copy sometimes generic does not convey urgency
CTA copy sometimes generic does not convey urgency
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across breakpoints with clear stacking but some elements shrink
Layout adapts across breakpoints with clear stacking but some elements shrink
check
check
Menu collapses to mobile friendly hamburger view
Menu collapses to mobile friendly hamburger view
xmark
xmark
Some promotional cards appear cramped on small screens
Some promotional cards appear cramped on small screens
lightbulb
lightbulb
Adjust card padding and text wrapping for narrow widths
Adjust card padding and text wrapping for narrow widths
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across breakpoints with clear stacking but some elements shrink
check
Menu collapses to mobile friendly hamburger view
xmark
Some promotional cards appear cramped on small screens
lightbulb
Adjust card padding and text wrapping for narrow widths
Great
Great
Keep it up!
Keep it up!
Influence Principles
85
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective use of discounts and membership benefits encouraging direct booking
Effective use of discounts and membership benefits encouraging direct booking
check
check
Offers leverage social proof with member exclusives
Offers leverage social proof with member exclusives
xmark
xmark
Scarcity messaging around dates is small and easy to miss
Scarcity messaging around dates is small and easy to miss
lightbulb
lightbulb
Add countdown timers to emphasize limited time offers
Add countdown timers to emphasize limited time offers
Great
Keep it up!
Influence Principles
85
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective use of discounts and membership benefits encouraging direct booking
check
Offers leverage social proof with member exclusives
xmark
Scarcity messaging around dates is small and easy to miss
lightbulb
Add countdown timers to emphasize limited time offers
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hotel site layout with few unique interactive features
Standard hotel site layout with few unique interactive features
check
check
Brand story integrated through the Four Brands section
Brand story integrated through the Four Brands section
xmark
xmark
Lacks novel engagement features like interactive maps
Lacks novel engagement features like interactive maps
lightbulb
lightbulb
Introduce localized content or interactive deals map
Introduce localized content or interactive deals map
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hotel site layout with few unique interactive features
check
Brand story integrated through the Four Brands section
xmark
Lacks novel engagement features like interactive maps
lightbulb
Introduce localized content or interactive deals map
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX is straightforward and familiar but can feel busy with options
UX is straightforward and familiar but can feel busy with options
check
check
Booking form fields are logically ordered and labeled
Booking form fields are logically ordered and labeled
xmark
xmark
Too many promotional links distract from the primary task
Too many promotional links distract from the primary task
lightbulb
lightbulb
Consolidate offers into a single section or tabbed view
Consolidate offers into a single section or tabbed view
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX is straightforward and familiar but can feel busy with options
check
Booking form fields are logically ordered and labeled
xmark
Too many promotional links distract from the primary task
lightbulb
Consolidate offers into a single section or tabbed view
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear and descriptive but occasionally generic
Copy is clear and descriptive but occasionally generic
check
check
Headings clearly introduce each section
Headings clearly introduce each section
xmark
xmark
CTA labels like SAVE NOW lack specificity
CTA labels like SAVE NOW lack specificity
lightbulb
lightbulb
Use action oriented CTAs like BOOK YOUR STAY NOW
Use action oriented CTAs like BOOK YOUR STAY NOW
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear and descriptive but occasionally generic
check
Headings clearly introduce each section
xmark
CTA labels like SAVE NOW lack specificity
lightbulb
Use action oriented CTAs like BOOK YOUR STAY NOW
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visual layout is clean and consistent but lacks striking imagery
Visual layout is clean and consistent but lacks striking imagery
check
check
Brand colors used consistently for CTAs and headings
Brand colors used consistently for CTAs and headings
xmark
xmark
Hero background is too muted impacting text readability
Hero background is too muted impacting text readability
lightbulb
lightbulb
Increase image brightness or add overlay to improve text contrast
Increase image brightness or add overlay to improve text contrast
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Visual layout is clean and consistent but lacks striking imagery
check
Brand colors used consistently for CTAs and headings
xmark
Hero background is too muted impacting text readability
lightbulb
Increase image brightness or add overlay to improve text contrast
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Hero Contrast
Improve Hero Contrast
Improve Hero Contrast
Enhance hero background brightness or apply semi transparent overlay under text to improve readability and visual impact
Enhance hero background brightness or apply semi transparent overlay under text to improve readability and visual impact
Suggestion
Moderate fix
Consolidate Promotions
Consolidate Promotions
Consolidate Promotions
Group multiple seasonal offers into a tabbed or carousel component to reduce clutter and guide user focus
Group multiple seasonal offers into a tabbed or carousel component to reduce clutter and guide user focus
Important
Moderate fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Implement dynamic countdown timers on limited time offers to leverage urgency and drive conversions
Implement dynamic countdown timers on limited time offers to leverage urgency and drive conversions
Suggestion
Easy fix
Optimize Mobile Cards
Optimize Mobile Cards
Optimize Mobile Cards
Increase padding and adjust font sizes on promotional cards to prevent content cramping on small screens
Increase padding and adjust font sizes on promotional cards to prevent content cramping on small screens
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025