Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

16

Website Rank

Red Roof homepage offers a clear booking form, loyalty promos, seasonal deals, featured deals and brand overview sections in a clean, branded layout.

B+

Conversion Qualification*

#

16

Website Rank

B+

Conversion Qualification*

Red Roof homepage offers a clear booking form, loyalty promos, seasonal deals, featured deals and brand overview sections in a clean, branded layout.

#

16

Website Rank

Red Roof homepage offers a clear booking form, loyalty promos, seasonal deals, featured deals and brand overview sections in a clean, branded layout.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong, consistent red accent draws attention to CTAs

Strong, consistent red accent draws attention to CTAs

Strong, consistent red accent draws attention to CTAs

circle-check

circle-check

High-quality, colorful images enhance brand appeal

High-quality, colorful images enhance brand appeal

High-quality, colorful images enhance brand appeal

circle-check

circle-check

Clear, structured layout with logical content sections

Clear, structured layout with logical content sections

Clear, structured layout with logical content sections

circle-check

circle-check

Visible loyalty and seasonal promotions motivate action

Visible loyalty and seasonal promotions motivate action

Visible loyalty and seasonal promotions motivate action

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero search form overlaps background image reducing contrast

Hero search form overlaps background image reducing contrast

Hero search form overlaps background image reducing contrast

circle-exclamation

circle-exclamation

Navigation menu contains too many links, can overwhelm

Navigation menu contains too many links, can overwhelm

Navigation menu contains too many links, can overwhelm

circle-exclamation

circle-exclamation

No social proof elements like reviews or testimonials

No social proof elements like reviews or testimonials

No social proof elements like reviews or testimonials

circle-exclamation

circle-exclamation

Footer is text-heavy and lacks visual hierarchy

Footer is text-heavy and lacks visual hierarchy

Footer is text-heavy and lacks visual hierarchy

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile-friendly layout with collapsing nav and stacked elements

Mobile-friendly layout with collapsing nav and stacked elements

check

check

Booking form fields adapt well to smaller screens

Booking form fields adapt well to smaller screens

xmark

xmark

Brand carousel requires horizontal scroll on mobile

Brand carousel requires horizontal scroll on mobile

lightbulb

lightbulb

Optimize carousel for touch and visibility on mobile

Optimize carousel for touch and visibility on mobile

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile-friendly layout with collapsing nav and stacked elements

check

Booking form fields adapt well to smaller screens

xmark

Brand carousel requires horizontal scroll on mobile

lightbulb

Optimize carousel for touch and visibility on mobile

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Good loyalty and discount promotions but lacks trust builders

Good loyalty and discount promotions but lacks trust builders

check

check

Clear scarcity messaging with seasonal deal deadline

Clear scarcity messaging with seasonal deal deadline

xmark

xmark

Missing social proof to reinforce trust and credibility

Missing social proof to reinforce trust and credibility

lightbulb

lightbulb

Incorporate guest reviews or logos to boost social proof

Incorporate guest reviews or logos to boost social proof

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Good loyalty and discount promotions but lacks trust builders

check

Clear scarcity messaging with seasonal deal deadline

xmark

Missing social proof to reinforce trust and credibility

lightbulb

Incorporate guest reviews or logos to boost social proof

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard hotel site pattern with minimal unique interactions

Standard hotel site pattern with minimal unique interactions

check

check

Brand personalities are distinct in Four Brands section

Brand personalities are distinct in Four Brands section

xmark

xmark

Overall layout feels generic and familiar

Overall layout feels generic and familiar

lightbulb

lightbulb

Introduce interactive elements to differentiate experience

Introduce interactive elements to differentiate experience

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard hotel site pattern with minimal unique interactions

check

Brand personalities are distinct in Four Brands section

xmark

Overall layout feels generic and familiar

lightbulb

Introduce interactive elements to differentiate experience

Good

Good

Solid start

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Organized chunks guide users but heavy link density may fatigue

Organized chunks guide users but heavy link density may fatigue

check

check

Prominent CTA buttons follow Fitts's principle

Prominent CTA buttons follow Fitts's principle

xmark

xmark

Excessive navigation options increase decision load

Excessive navigation options increase decision load

lightbulb

lightbulb

Simplify menu to reduce cognitive load and focus tasks

Simplify menu to reduce cognitive load and focus tasks

Good

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Organized chunks guide users but heavy link density may fatigue

check

Prominent CTA buttons follow Fitts's principle

xmark

Excessive navigation options increase decision load

lightbulb

Simplify menu to reduce cognitive load and focus tasks

Great

Great

Keep it up!

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Benefit-driven headlines and clear CTAs support quick scanning

Benefit-driven headlines and clear CTAs support quick scanning

check

check

Headlines emphasize value propositions effectively

Headlines emphasize value propositions effectively

xmark

xmark

Promo paragraphs can be too verbose for quick reading

Promo paragraphs can be too verbose for quick reading

lightbulb

lightbulb

Shorten promotional text to improve scanning speed

Shorten promotional text to improve scanning speed

Great

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

UX Writing

Benefit-driven headlines and clear CTAs support quick scanning

check

Headlines emphasize value propositions effectively

xmark

Promo paragraphs can be too verbose for quick reading

lightbulb

Shorten promotional text to improve scanning speed

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, branded design with red accents and quality images

Clean, branded design with red accents and quality images

check

check

Consistent color palette and modern typography

Consistent color palette and modern typography

xmark

xmark

Background image dulls text readability in hero

Background image dulls text readability in hero

lightbulb

lightbulb

Improve contrast between text and background for clarity

Improve contrast between text and background for clarity

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Clean, branded design with red accents and quality images

check

Consistent color palette and modern typography

xmark

Background image dulls text readability in hero

lightbulb

Improve contrast between text and background for clarity

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Hero Contrast

Enhance Hero Contrast

Enhance Hero Contrast

Increase text-background contrast in the hero search section by adjusting overlay opacity or text color to improve readability.

Increase text-background contrast in the hero search section by adjusting overlay opacity or text color to improve readability.

Important

Moderate fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Reduce top-level menu items by consolidating related links into dropdowns to decrease decision load and simplify user journey.

Reduce top-level menu items by consolidating related links into dropdowns to decrease decision load and simplify user journey.

Suggestion

Easy fix

Add Social Proof

Add Social Proof

Add Social Proof

Include guest reviews or third-party ratings near promotions or room cards to build trust and validate offers.

Include guest reviews or third-party ratings near promotions or room cards to build trust and validate offers.

Suggestion

Moderate fix

Optimize Mobile Carousel

Optimize Mobile Carousel

Optimize Mobile Carousel

Implement a responsive carousel indicator and auto-scroll for the Four Brands section to improve mobile usability.

Implement a responsive carousel indicator and auto-scroll for the Four Brands section to improve mobile usability.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025