Welcome,
Welcome,
Red Roof
Red Roof
Red Roof
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
16
16
out of 183 websites
out of 183 websites
78.35
78.35
78.35
/100
/100
/100
You ranked
out of 183 websites
16
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
85
85
85
/100
/100
/100
check
check
What you nailed
Booking form fields adapt well to smaller screens
Booking form fields adapt well to smaller screens
Booking form fields adapt well to smaller screens
xmark
xmark
What you can improve
Brand carousel requires horizontal scroll on mobile
Brand carousel requires horizontal scroll on mobile
Brand carousel requires horizontal scroll on mobile
lightbulb
lightbulb
Quick insight
Optimize carousel for touch and visibility on mobile
Optimize carousel for touch and visibility on mobile
Optimize carousel for touch and visibility on mobile
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
70
70
70
/100
/100
/100
check
check
What you nailed
Clear scarcity messaging with seasonal deal deadline
Clear scarcity messaging with seasonal deal deadline
Clear scarcity messaging with seasonal deal deadline
xmark
xmark
What you can improve
Missing social proof to reinforce trust and credibility
Missing social proof to reinforce trust and credibility
Missing social proof to reinforce trust and credibility
lightbulb
lightbulb
Quick insight
Incorporate guest reviews or logos to boost social proof
Incorporate guest reviews or logos to boost social proof
Incorporate guest reviews or logos to boost social proof
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
78
78
78
/100
/100
/100
check
check
What you nailed
Prominent CTA buttons follow Fitts's principle
Prominent CTA buttons follow Fitts's principle
Prominent CTA buttons follow Fitts's principle
xmark
xmark
What you can improve
Excessive navigation options increase decision load
Excessive navigation options increase decision load
Excessive navigation options increase decision load
lightbulb
lightbulb
Quick insight
Simplify menu to reduce cognitive load and focus tasks
Simplify menu to reduce cognitive load and focus tasks
Simplify menu to reduce cognitive load and focus tasks
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
85
85
85
/100
/100
/100
check
check
What you nailed
Headlines emphasize value propositions effectively
Headlines emphasize value propositions effectively
Headlines emphasize value propositions effectively
xmark
xmark
What you can improve
Promo paragraphs can be too verbose for quick reading
Promo paragraphs can be too verbose for quick reading
Promo paragraphs can be too verbose for quick reading
lightbulb
lightbulb
Quick insight
Shorten promotional text to improve scanning speed
Shorten promotional text to improve scanning speed
Shorten promotional text to improve scanning speed
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
Consistent color palette and modern typography
Consistent color palette and modern typography
Consistent color palette and modern typography
xmark
xmark
What you can improve
Background image dulls text readability in hero
Background image dulls text readability in hero
Background image dulls text readability in hero
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lightbulb
Quick insight
Improve contrast between text and background for clarity
Improve contrast between text and background for clarity
Improve contrast between text and background for clarity
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Brand personalities are distinct in Four Brands section
Brand personalities are distinct in Four Brands section
Brand personalities are distinct in Four Brands section
xmark
xmark
What you can improve
Overall layout feels generic and familiar
Overall layout feels generic and familiar
Overall layout feels generic and familiar
lightbulb
lightbulb
Quick insight
Introduce interactive elements to differentiate experience
Introduce interactive elements to differentiate experience
Introduce interactive elements to differentiate experience
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Enhance Hero Contrast
Increase text-background contrast in the hero search section by adjusting overlay opacity or text color to improve readability.
Important
Moderate fix
Streamline Navigation
Reduce top-level menu items by consolidating related links into dropdowns to decrease decision load and simplify user journey.
Important
Easy fix
Enhance Hero Contrast
Increase text-background contrast in the hero search section by adjusting overlay opacity or text color to improve readability.
Important
Moderate fix
Streamline Navigation
Reduce top-level menu items by consolidating related links into dropdowns to decrease decision load and simplify user journey.
Suggestion
Easy fix
Add Social Proof
Include guest reviews or third-party ratings near promotions or room cards to build trust and validate offers.
Suggestion
Moderate fix
Optimize Mobile Carousel
Implement a responsive carousel indicator and auto-scroll for the Four Brands section to improve mobile usability.
Suggestion
Easy fix
Add Social Proof
Include guest reviews or third-party ratings near promotions or room cards to build trust and validate offers.
Suggestion
Moderate fix
Optimize Mobile Carousel
Implement a responsive carousel indicator and auto-scroll for the Four Brands section to improve mobile usability.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025