Refinery Hotel New York
Refinery Hotel New York
Refinery Hotel New York
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Refinery Hotel New York
Refinery Hotel New York
Refinery Hotel New York
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
48
48
out of 183 websites
out of 183 websites
75.5
75.5
75.5
/100
/100
/100
You ranked
out of 183 websites
48
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Booking engine remains prominent on mobile view
Booking engine remains prominent on mobile view
Booking engine remains prominent on mobile view
xmark
xmark
What you can improve
Dropdown navigation clutters on smaller screens
Dropdown navigation clutters on smaller screens
Dropdown navigation clutters on smaller screens
lightbulb
lightbulb
Quick insight
Simplify mobile menu with collapsible sections
Simplify mobile menu with collapsible sections
Simplify mobile menu with collapsible sections
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Direct booking highlight appeals to cost-savvy guests
Direct booking highlight appeals to cost-savvy guests
Direct booking highlight appeals to cost-savvy guests
xmark
xmark
What you can improve
No customer testimonials or star ratings visible
No customer testimonials or star ratings visible
No customer testimonials or star ratings visible
lightbulb
lightbulb
Quick insight
Add real guest reviews and live availability to boost trust
Add real guest reviews and live availability to boost trust
Add real guest reviews and live availability to boost trust
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Hero CTA encourages immediate booking
Hero CTA encourages immediate booking
Hero CTA encourages immediate booking
xmark
xmark
What you can improve
Scrolling length is excessive without clear anchors
Scrolling length is excessive without clear anchors
Scrolling length is excessive without clear anchors
lightbulb
lightbulb
Quick insight
Implement sticky back-to-top and section anchors
Implement sticky back-to-top and section anchors
Implement sticky back-to-top and section anchors
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Headlines convey luxury and uniqueness effectively
Headlines convey luxury and uniqueness effectively
Headlines convey luxury and uniqueness effectively
xmark
xmark
What you can improve
Offer descriptions lack urgency cues
Offer descriptions lack urgency cues
Offer descriptions lack urgency cues
lightbulb
lightbulb
Quick insight
Incorporate time-limited language in promotions
Incorporate time-limited language in promotions
Incorporate time-limited language in promotions
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Consistent industrial-chic style reinforces brand identity
Consistent industrial-chic style reinforces brand identity
Consistent industrial-chic style reinforces brand identity
xmark
xmark
What you can improve
Contrast issues make some text sections hard to read
Contrast issues make some text sections hard to read
Contrast issues make some text sections hard to read
lightbulb
lightbulb
Quick insight
Increase text-background contrast for better legibility
Increase text-background contrast for better legibility
Increase text-background contrast for better legibility
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
80
80
80
/100
/100
/100
check
check
What you nailed
Historical narrative ties back to building's origins
Historical narrative ties back to building's origins
Historical narrative ties back to building's origins
xmark
xmark
What you can improve
Visual layout follows common hotel website patterns
Visual layout follows common hotel website patterns
Visual layout follows common hotel website patterns
lightbulb
lightbulb
Quick insight
Experiment with unconventional layout breaks
Experiment with unconventional layout breaks
Experiment with unconventional layout breaks
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Enhance Text Contrast
Adjust text and background colors to meet WCAG contrast ratios, improving readability across all sections.
Important
Moderate fix
Simplify Mobile Menu
Reorganize navigation into expandable categories, reducing clutter and improving discoverability on small devices.
Important
Easy fix
Enhance Text Contrast
Adjust text and background colors to meet WCAG contrast ratios, improving readability across all sections.
Important
Moderate fix
Simplify Mobile Menu
Reorganize navigation into expandable categories, reducing clutter and improving discoverability on small devices.
Suggestion
Moderate fix
Add Social Proof
Integrate guest testimonials, star ratings, or third-party review badges in key sections to increase credibility and urgency.
Suggestion
Easy fix
Sticky Booking CTA
Implement a persistent booking button that follows users as they scroll to maintain a clear call-to-action at all times.
Suggestion
Moderate fix
Add Social Proof
Integrate guest testimonials, star ratings, or third-party review badges in key sections to increase credibility and urgency.
Suggestion
Easy fix
Sticky Booking CTA
Implement a persistent booking button that follows users as they scroll to maintain a clear call-to-action at all times.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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