Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
11
Website Rank
Homepage uses large hero imagery and booking widget above fold then sections on history rooms rooftop offers and footer.
B+
Conversion Qualification*
#
11
Website Rank
B+
Conversion Qualification*
Homepage uses large hero imagery and booking widget above fold then sections on history rooms rooftop offers and footer.
#
11
Website Rank
Homepage uses large hero imagery and booking widget above fold then sections on history rooms rooftop offers and footer.
80
80
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality images evoke upscale atmosphere
High quality images evoke upscale atmosphere
High quality images evoke upscale atmosphere
circle-check
circle-check
Clean modern typography supports brand identity
Clean modern typography supports brand identity
Clean modern typography supports brand identity
circle-check
circle-check
Booking widget is prominent above the fold
Booking widget is prominent above the fold
Booking widget is prominent above the fold
circle-check
circle-check
Storytelling about district history adds depth
Storytelling about district history adds depth
Storytelling about district history adds depth
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overloaded with options
Navigation menu is overloaded with options
Navigation menu is overloaded with options
circle-exclamation
circle-exclamation
Text contrast low on dark backgrounds
Text contrast low on dark backgrounds
Text contrast low on dark backgrounds
circle-exclamation
circle-exclamation
Booking form lacks visible validation prompts
Booking form lacks visible validation prompts
Booking form lacks visible validation prompts
circle-exclamation
circle-exclamation
Some headings are uppercase only hard to scan
Some headings are uppercase only hard to scan
Some headings are uppercase only hard to scan
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well but lacking visible state feedback
Responsive layout adapts well but lacking visible state feedback
check
check
Hamburger menu appears clearly on smaller screens
Hamburger menu appears clearly on smaller screens
xmark
xmark
Lack of loading indicators suggests slow assets may stall
Lack of loading indicators suggests slow assets may stall
lightbulb
lightbulb
Test interactions on mobile for performance and feedback
Test interactions on mobile for performance and feedback
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well but lacking visible state feedback
check
Hamburger menu appears clearly on smaller screens
xmark
Lack of loading indicators suggests slow assets may stall
lightbulb
Test interactions on mobile for performance and feedback
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers highlighted but scarcity and proofs are subtle
Offers highlighted but scarcity and proofs are subtle
check
check
Displaying direct rate emphasizes booking value
Displaying direct rate emphasizes booking value
xmark
xmark
No real time availability makes urgency low
No real time availability makes urgency low
lightbulb
lightbulb
Add timers and social proof to drive FOMO
Add timers and social proof to drive FOMO
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers highlighted but scarcity and proofs are subtle
check
Displaying direct rate emphasizes booking value
xmark
No real time availability makes urgency low
lightbulb
Add timers and social proof to drive FOMO
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique garment district theme woven into design
Unique garment district theme woven into design
check
check
Historical narrative adds authentic character
Historical narrative adds authentic character
xmark
xmark
Some section layouts feel template standard
Some section layouts feel template standard
lightbulb
lightbulb
Introduce more interactive storytelling elements
Introduce more interactive storytelling elements
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique garment district theme woven into design
check
Historical narrative adds authentic character
xmark
Some section layouts feel template standard
lightbulb
Introduce more interactive storytelling elements
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs but dense navigation and content scanning issues
Clear CTAs but dense navigation and content scanning issues
check
check
CTAs placed above fold guide booking actions
CTAs placed above fold guide booking actions
xmark
xmark
Overcrowded navigation may overwhelm users
Overcrowded navigation may overwhelm users
lightbulb
lightbulb
Simplify link structure to reduce decision fatigue
Simplify link structure to reduce decision fatigue
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs but dense navigation and content scanning issues
check
CTAs placed above fold guide booking actions
xmark
Overcrowded navigation may overwhelm users
lightbulb
Simplify link structure to reduce decision fatigue
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings and CTAs are concise and brand aligned
Headings and CTAs are concise and brand aligned
check
check
Playful CTAs like Get Lit at Refinery engage users
Playful CTAs like Get Lit at Refinery engage users
xmark
xmark
All uppercase text hinders quick readability
All uppercase text hinders quick readability
lightbulb
lightbulb
Mix case styles to improve scanability and tone
Mix case styles to improve scanability and tone
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings and CTAs are concise and brand aligned
check
Playful CTAs like Get Lit at Refinery engage users
xmark
All uppercase text hinders quick readability
lightbulb
Mix case styles to improve scanability and tone
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive upscale look with moody dark palette and quality imagery
Cohesive upscale look with moody dark palette and quality imagery
check
check
Stunning visuals reinforce luxury brand identity
Stunning visuals reinforce luxury brand identity
xmark
xmark
Low contrast text often blends into dark backgrounds
Low contrast text often blends into dark backgrounds
lightbulb
lightbulb
Increase contrast and spacing to improve readability
Increase contrast and spacing to improve readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Cohesive upscale look with moody dark palette and quality imagery
check
Stunning visuals reinforce luxury brand identity
xmark
Low contrast text often blends into dark backgrounds
lightbulb
Increase contrast and spacing to improve readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Improve color contrast on text overlays to boost readability and meet accessibility guidelines
Improve color contrast on text overlays to boost readability and meet accessibility guidelines
Important
Moderate fix
Simplify Nav Menu
Simplify Nav Menu
Simplify Nav Menu
Group related links or reduce items in header to ease decision making and declutter navigation area
Group related links or reduce items in header to ease decision making and declutter navigation area
Suggestion
Moderate fix
Showcase Testimonials
Showcase Testimonials
Showcase Testimonials
Add guest review section with star ratings and user photos to build trust and social proof
Add guest review section with star ratings and user photos to build trust and social proof
Suggestion
Easy fix
Add Urgency Timers
Add Urgency Timers
Add Urgency Timers
Include limited time offer countdowns on packages to leverage urgency and drive bookings fast
Include limited time offer countdowns on packages to leverage urgency and drive bookings fast
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025