Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

48

Website Rank

Refinery Hotel New York’s homepage features a dark, cinematic design with a full-bleed hero, seamless scrolling sections showcasing history, rooms, offers, dining & drinks, and a minimalist booking engine overlay. Visually rich but content heavy.

B

Conversion Qualification*

#

48

Website Rank

B

Conversion Qualification*

Refinery Hotel New York’s homepage features a dark, cinematic design with a full-bleed hero, seamless scrolling sections showcasing history, rooms, offers, dining & drinks, and a minimalist booking engine overlay. Visually rich but content heavy.

#

48

Website Rank

Refinery Hotel New York’s homepage features a dark, cinematic design with a full-bleed hero, seamless scrolling sections showcasing history, rooms, offers, dining & drinks, and a minimalist booking engine overlay. Visually rich but content heavy.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Cinematic hero section creates immersive first impression

Cinematic hero section creates immersive first impression

Cinematic hero section creates immersive first impression

circle-check

circle-check

Strong brand storytelling with historical context

Strong brand storytelling with historical context

Strong brand storytelling with historical context

circle-check

circle-check

High-quality photography highlights atmosphere

High-quality photography highlights atmosphere

High-quality photography highlights atmosphere

circle-check

circle-check

Clear, prominent booking engine in hero

Clear, prominent booking engine in hero

Clear, prominent booking engine in hero

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu feels overcrowded with items

Navigation menu feels overcrowded with items

Navigation menu feels overcrowded with items

circle-exclamation

circle-exclamation

Dark text on dark background reduces readability

Dark text on dark background reduces readability

Dark text on dark background reduces readability

circle-exclamation

circle-exclamation

Lack of clear social proof elements

Lack of clear social proof elements

Lack of clear social proof elements

circle-exclamation

circle-exclamation

Footer information is dense and text-heavy

Footer information is dense and text-heavy

Footer information is dense and text-heavy

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts across breakpoints but menu complexity remains

Layout adapts across breakpoints but menu complexity remains

check

check

Booking engine remains prominent on mobile view

Booking engine remains prominent on mobile view

xmark

xmark

Dropdown navigation clutters on smaller screens

Dropdown navigation clutters on smaller screens

lightbulb

lightbulb

Simplify mobile menu with collapsible sections

Simplify mobile menu with collapsible sections

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts across breakpoints but menu complexity remains

check

Booking engine remains prominent on mobile view

xmark

Dropdown navigation clutters on smaller screens

lightbulb

Simplify mobile menu with collapsible sections

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of scarcity and social proof reduces urgency

Limited use of scarcity and social proof reduces urgency

check

check

Direct booking highlight appeals to cost-savvy guests

Direct booking highlight appeals to cost-savvy guests

xmark

xmark

No customer testimonials or star ratings visible

No customer testimonials or star ratings visible

lightbulb

lightbulb

Add real guest reviews and live availability to boost trust

Add real guest reviews and live availability to boost trust

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of scarcity and social proof reduces urgency

check

Direct booking highlight appeals to cost-savvy guests

xmark

No customer testimonials or star ratings visible

lightbulb

Add real guest reviews and live availability to boost trust

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique industrial heritage theme feels authentic

Unique industrial heritage theme feels authentic

check

check

Historical narrative ties back to building's origins

Historical narrative ties back to building's origins

xmark

xmark

Visual layout follows common hotel website patterns

Visual layout follows common hotel website patterns

lightbulb

lightbulb

Experiment with unconventional layout breaks

Experiment with unconventional layout breaks

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique industrial heritage theme feels authentic

check

Historical narrative ties back to building's origins

xmark

Visual layout follows common hotel website patterns

lightbulb

Experiment with unconventional layout breaks

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Immersive flow but heavy content may overwhelm new visitors

Immersive flow but heavy content may overwhelm new visitors

check

check

Hero CTA encourages immediate booking

Hero CTA encourages immediate booking

xmark

xmark

Scrolling length is excessive without clear anchors

Scrolling length is excessive without clear anchors

lightbulb

lightbulb

Implement sticky back-to-top and section anchors

Implement sticky back-to-top and section anchors

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Immersive flow but heavy content may overwhelm new visitors

check

Hero CTA encourages immediate booking

xmark

Scrolling length is excessive without clear anchors

lightbulb

Implement sticky back-to-top and section anchors

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy aligns with brand tone but some phrases are generic

Copy aligns with brand tone but some phrases are generic

check

check

Headlines convey luxury and uniqueness effectively

Headlines convey luxury and uniqueness effectively

xmark

xmark

Offer descriptions lack urgency cues

Offer descriptions lack urgency cues

lightbulb

lightbulb

Incorporate time-limited language in promotions

Incorporate time-limited language in promotions

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy aligns with brand tone but some phrases are generic

check

Headlines convey luxury and uniqueness effectively

xmark

Offer descriptions lack urgency cues

lightbulb

Incorporate time-limited language in promotions

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Visually striking, dark aesthetic with high-impact imagery and bold type

Visually striking, dark aesthetic with high-impact imagery and bold type

check

check

Consistent industrial-chic style reinforces brand identity

Consistent industrial-chic style reinforces brand identity

xmark

xmark

Contrast issues make some text sections hard to read

Contrast issues make some text sections hard to read

lightbulb

lightbulb

Increase text-background contrast for better legibility

Increase text-background contrast for better legibility

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Visually striking, dark aesthetic with high-impact imagery and bold type

check

Consistent industrial-chic style reinforces brand identity

xmark

Contrast issues make some text sections hard to read

lightbulb

Increase text-background contrast for better legibility

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Text Contrast

Enhance Text Contrast

Enhance Text Contrast

Adjust text and background colors to meet WCAG contrast ratios, improving readability across all sections.

Adjust text and background colors to meet WCAG contrast ratios, improving readability across all sections.

Important

Moderate fix

Simplify Mobile Menu

Simplify Mobile Menu

Simplify Mobile Menu

Reorganize navigation into expandable categories, reducing clutter and improving discoverability on small devices.

Reorganize navigation into expandable categories, reducing clutter and improving discoverability on small devices.

Suggestion

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Integrate guest testimonials, star ratings, or third-party review badges in key sections to increase credibility and urgency.

Integrate guest testimonials, star ratings, or third-party review badges in key sections to increase credibility and urgency.

Suggestion

Easy fix

Sticky Booking CTA

Sticky Booking CTA

Sticky Booking CTA

Implement a persistent booking button that follows users as they scroll to maintain a clear call-to-action at all times.

Implement a persistent booking button that follows users as they scroll to maintain a clear call-to-action at all times.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025