Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
48
Website Rank
Refinery Hotel New York’s homepage features a dark, cinematic design with a full-bleed hero, seamless scrolling sections showcasing history, rooms, offers, dining & drinks, and a minimalist booking engine overlay. Visually rich but content heavy.
B
Conversion Qualification*
#
48
Website Rank
B
Conversion Qualification*
Refinery Hotel New York’s homepage features a dark, cinematic design with a full-bleed hero, seamless scrolling sections showcasing history, rooms, offers, dining & drinks, and a minimalist booking engine overlay. Visually rich but content heavy.
#
48
Website Rank
Refinery Hotel New York’s homepage features a dark, cinematic design with a full-bleed hero, seamless scrolling sections showcasing history, rooms, offers, dining & drinks, and a minimalist booking engine overlay. Visually rich but content heavy.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Cinematic hero section creates immersive first impression
Cinematic hero section creates immersive first impression
Cinematic hero section creates immersive first impression
circle-check
circle-check
Strong brand storytelling with historical context
Strong brand storytelling with historical context
Strong brand storytelling with historical context
circle-check
circle-check
High-quality photography highlights atmosphere
High-quality photography highlights atmosphere
High-quality photography highlights atmosphere
circle-check
circle-check
Clear, prominent booking engine in hero
Clear, prominent booking engine in hero
Clear, prominent booking engine in hero
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu feels overcrowded with items
Navigation menu feels overcrowded with items
Navigation menu feels overcrowded with items
circle-exclamation
circle-exclamation
Dark text on dark background reduces readability
Dark text on dark background reduces readability
Dark text on dark background reduces readability
circle-exclamation
circle-exclamation
Lack of clear social proof elements
Lack of clear social proof elements
Lack of clear social proof elements
circle-exclamation
circle-exclamation
Footer information is dense and text-heavy
Footer information is dense and text-heavy
Footer information is dense and text-heavy
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across breakpoints but menu complexity remains
Layout adapts across breakpoints but menu complexity remains
check
check
Booking engine remains prominent on mobile view
Booking engine remains prominent on mobile view
xmark
xmark
Dropdown navigation clutters on smaller screens
Dropdown navigation clutters on smaller screens
lightbulb
lightbulb
Simplify mobile menu with collapsible sections
Simplify mobile menu with collapsible sections
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across breakpoints but menu complexity remains
check
Booking engine remains prominent on mobile view
xmark
Dropdown navigation clutters on smaller screens
lightbulb
Simplify mobile menu with collapsible sections
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity and social proof reduces urgency
Limited use of scarcity and social proof reduces urgency
check
check
Direct booking highlight appeals to cost-savvy guests
Direct booking highlight appeals to cost-savvy guests
xmark
xmark
No customer testimonials or star ratings visible
No customer testimonials or star ratings visible
lightbulb
lightbulb
Add real guest reviews and live availability to boost trust
Add real guest reviews and live availability to boost trust
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity and social proof reduces urgency
check
Direct booking highlight appeals to cost-savvy guests
xmark
No customer testimonials or star ratings visible
lightbulb
Add real guest reviews and live availability to boost trust
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique industrial heritage theme feels authentic
Unique industrial heritage theme feels authentic
check
check
Historical narrative ties back to building's origins
Historical narrative ties back to building's origins
xmark
xmark
Visual layout follows common hotel website patterns
Visual layout follows common hotel website patterns
lightbulb
lightbulb
Experiment with unconventional layout breaks
Experiment with unconventional layout breaks
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique industrial heritage theme feels authentic
check
Historical narrative ties back to building's origins
xmark
Visual layout follows common hotel website patterns
lightbulb
Experiment with unconventional layout breaks
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Immersive flow but heavy content may overwhelm new visitors
Immersive flow but heavy content may overwhelm new visitors
check
check
Hero CTA encourages immediate booking
Hero CTA encourages immediate booking
xmark
xmark
Scrolling length is excessive without clear anchors
Scrolling length is excessive without clear anchors
lightbulb
lightbulb
Implement sticky back-to-top and section anchors
Implement sticky back-to-top and section anchors
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Immersive flow but heavy content may overwhelm new visitors
check
Hero CTA encourages immediate booking
xmark
Scrolling length is excessive without clear anchors
lightbulb
Implement sticky back-to-top and section anchors
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy aligns with brand tone but some phrases are generic
Copy aligns with brand tone but some phrases are generic
check
check
Headlines convey luxury and uniqueness effectively
Headlines convey luxury and uniqueness effectively
xmark
xmark
Offer descriptions lack urgency cues
Offer descriptions lack urgency cues
lightbulb
lightbulb
Incorporate time-limited language in promotions
Incorporate time-limited language in promotions
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy aligns with brand tone but some phrases are generic
check
Headlines convey luxury and uniqueness effectively
xmark
Offer descriptions lack urgency cues
lightbulb
Incorporate time-limited language in promotions
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually striking, dark aesthetic with high-impact imagery and bold type
Visually striking, dark aesthetic with high-impact imagery and bold type
check
check
Consistent industrial-chic style reinforces brand identity
Consistent industrial-chic style reinforces brand identity
xmark
xmark
Contrast issues make some text sections hard to read
Contrast issues make some text sections hard to read
lightbulb
lightbulb
Increase text-background contrast for better legibility
Increase text-background contrast for better legibility
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visually striking, dark aesthetic with high-impact imagery and bold type
check
Consistent industrial-chic style reinforces brand identity
xmark
Contrast issues make some text sections hard to read
lightbulb
Increase text-background contrast for better legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Adjust text and background colors to meet WCAG contrast ratios, improving readability across all sections.
Adjust text and background colors to meet WCAG contrast ratios, improving readability across all sections.
Important
Moderate fix
Simplify Mobile Menu
Simplify Mobile Menu
Simplify Mobile Menu
Reorganize navigation into expandable categories, reducing clutter and improving discoverability on small devices.
Reorganize navigation into expandable categories, reducing clutter and improving discoverability on small devices.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Integrate guest testimonials, star ratings, or third-party review badges in key sections to increase credibility and urgency.
Integrate guest testimonials, star ratings, or third-party review badges in key sections to increase credibility and urgency.
Suggestion
Easy fix
Sticky Booking CTA
Sticky Booking CTA
Sticky Booking CTA
Implement a persistent booking button that follows users as they scroll to maintain a clear call-to-action at all times.
Implement a persistent booking button that follows users as they scroll to maintain a clear call-to-action at all times.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025