Website Conversion Analysis
Refinery Hotel New York
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75.5/100 Overall Score
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Website Conversion Analysis
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You ranked
48
out of 183 websites
75.5
/100
Overall Score
80
Responsive Design
65
Influence Principles
75
User Experience
70
Copywriting
85
Design & Aesthetics
Originality & Creativity
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
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What you nailed
Booking engine remains prominent on mobile view
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What you can improve
Dropdown navigation clutters on smaller screens
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Quick insight
Simplify mobile menu with collapsible sections
Good
Solid start
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Direct booking highlight appeals to cost-savvy guests
No customer testimonials or star ratings visible
Add real guest reviews and live availability to boost trust
UX is all about how easy and enjoyable it is to use your site.
Hero CTA encourages immediate booking
Scrolling length is excessive without clear anchors
Implement sticky back-to-top and section anchors
Words shape action, and copy can make or break momentum.
Headlines convey luxury and uniqueness effectively
Offer descriptions lack urgency cues
Incorporate time-limited language in promotions
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Consistent industrial-chic style reinforces brand identity
Contrast issues make some text sections hard to read
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