Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

163

Website Rank

Landing page features elegant photography and structured content but lacks prominent CTAs, social proof, and scarcity elements to fully drive bookings.

D+

Conversion Qualification*

#

163

Website Rank

D+

Conversion Qualification*

Landing page features elegant photography and structured content but lacks prominent CTAs, social proof, and scarcity elements to fully drive bookings.

#

163

Website Rank

Landing page features elegant photography and structured content but lacks prominent CTAs, social proof, and scarcity elements to fully drive bookings.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero imagery sets a luxurious tone.

High-quality hero imagery sets a luxurious tone.

High-quality hero imagery sets a luxurious tone.

circle-check

circle-check

Elegant typography and neutral palette feel upscale.

Elegant typography and neutral palette feel upscale.

Elegant typography and neutral palette feel upscale.

circle-check

circle-check

Clear section delineation helps scan content.

Clear section delineation helps scan content.

Clear section delineation helps scan content.

circle-check

circle-check

Consistent brand aesthetic across sections.

Consistent brand aesthetic across sections.

Consistent brand aesthetic across sections.

Things to improve

Things to improve

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circle-exclamation

No clear primary booking call-to-action visible.

No clear primary booking call-to-action visible.

No clear primary booking call-to-action visible.

circle-exclamation

circle-exclamation

Text contrast is low against light backgrounds.

Text contrast is low against light backgrounds.

Text contrast is low against light backgrounds.

circle-exclamation

circle-exclamation

Lacks social proof like guest reviews or testimonials.

Lacks social proof like guest reviews or testimonials.

Lacks social proof like guest reviews or testimonials.

circle-exclamation

circle-exclamation

No scarcity or limited-time offers to drive urgency.

No scarcity or limited-time offers to drive urgency.

No scarcity or limited-time offers to drive urgency.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adjusts fluidly across devices, maintaining imagery and content structure.

Layout adjusts fluidly across devices, maintaining imagery and content structure.

check

check

Sections reorganize neatly for mobile and tablet viewports.

Sections reorganize neatly for mobile and tablet viewports.

xmark

xmark

Small touch targets and text size hinder mobile usability.

Small touch targets and text size hinder mobile usability.

lightbulb

lightbulb

Enlarge buttons and interactive elements for better touch interaction.

Enlarge buttons and interactive elements for better touch interaction.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adjusts fluidly across devices, maintaining imagery and content structure.

check

Sections reorganize neatly for mobile and tablet viewports.

xmark

Small touch targets and text size hinder mobile usability.

lightbulb

Enlarge buttons and interactive elements for better touch interaction.

Needs work

Needs work

Check insights

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Informational but lacks influence tactics like scarcity and social proof.

Informational but lacks influence tactics like scarcity and social proof.

check

check

Detailed room and facility descriptions inform visitors well.

Detailed room and facility descriptions inform visitors well.

xmark

xmark

No limited-time offers or guest testimonials to boost conversions.

No limited-time offers or guest testimonials to boost conversions.

lightbulb

lightbulb

Use promotional banners and guest reviews to enhance persuasion.

Use promotional banners and guest reviews to enhance persuasion.

Needs work

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Informational but lacks influence tactics like scarcity and social proof.

check

Detailed room and facility descriptions inform visitors well.

xmark

No limited-time offers or guest testimonials to boost conversions.

lightbulb

Use promotional banners and guest reviews to enhance persuasion.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Stylish and refined presentation but follows common hotel website patterns.

Stylish and refined presentation but follows common hotel website patterns.

check

check

Branding details and imagery add a unique touch.

Branding details and imagery add a unique touch.

xmark

xmark

Structure and layout feel predictable to industry standards.

Structure and layout feel predictable to industry standards.

lightbulb

lightbulb

Incorporate interactive or dynamic elements for differentiation.

Incorporate interactive or dynamic elements for differentiation.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Stylish and refined presentation but follows common hotel website patterns.

check

Branding details and imagery add a unique touch.

xmark

Structure and layout feel predictable to industry standards.

lightbulb

Incorporate interactive or dynamic elements for differentiation.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Standard content flow but lacks engaging CTAs and interactive elements.

Standard content flow but lacks engaging CTAs and interactive elements.

check

check

Content is grouped into clear sections for easy navigation.

Content is grouped into clear sections for easy navigation.

xmark

xmark

Absence of persistent booking buttons may confuse users.

Absence of persistent booking buttons may confuse users.

lightbulb

lightbulb

Add clear CTAs in each section to streamline the booking journey.

Add clear CTAs in each section to streamline the booking journey.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Standard content flow but lacks engaging CTAs and interactive elements.

check

Content is grouped into clear sections for easy navigation.

xmark

Absence of persistent booking buttons may confuse users.

lightbulb

Add clear CTAs in each section to streamline the booking journey.

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Descriptive, evocative text presents offerings but occasionally truncated.

Descriptive, evocative text presents offerings but occasionally truncated.

check

check

Evocative copy evokes luxury and comfort.

Evocative copy evokes luxury and comfort.

xmark

xmark

Inconsistent lengths and missing header descriptions interrupt flow.

Inconsistent lengths and missing header descriptions interrupt flow.

lightbulb

lightbulb

Align copy tone and complete descriptions for coherence.

Align copy tone and complete descriptions for coherence.

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

Descriptive, evocative text presents offerings but occasionally truncated.

check

Evocative copy evokes luxury and comfort.

xmark

Inconsistent lengths and missing header descriptions interrupt flow.

lightbulb

Align copy tone and complete descriptions for coherence.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant, minimalist design with high-quality images and refined color palette.

Elegant, minimalist design with high-quality images and refined color palette.

check

check

Hero images and neutral tones convey a premium feel.

Hero images and neutral tones convey a premium feel.

xmark

xmark

Light text colors over light backgrounds can reduce legibility.

Light text colors over light backgrounds can reduce legibility.

lightbulb

lightbulb

Boost contrast between text and backgrounds for better readability.

Boost contrast between text and backgrounds for better readability.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Elegant, minimalist design with high-quality images and refined color palette.

check

Hero images and neutral tones convey a premium feel.

xmark

Light text colors over light backgrounds can reduce legibility.

lightbulb

Boost contrast between text and backgrounds for better readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance CTA Visibility

Enhance CTA Visibility

Enhance CTA Visibility

Place a prominent and consistent booking CTA above the fold and in each section to increase conversion opportunity.

Place a prominent and consistent booking CTA above the fold and in each section to increase conversion opportunity.

Important

Easy fix

Improve Text Contrast

Improve Text Contrast

Improve Text Contrast

Increase contrast between text and background, especially on hero image and section headers, to boost readability.

Increase contrast between text and background, especially on hero image and section headers, to boost readability.

Suggestion

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Incorporate guest reviews, star ratings or testimonials in strategic locations to build credibility and trust.

Incorporate guest reviews, star ratings or testimonials in strategic locations to build credibility and trust.

Suggestion

Moderate fix

Introduce Scarcity Offers

Introduce Scarcity Offers

Introduce Scarcity Offers

Display limited-time promotions, room availability or special packages to leverage scarcity and encourage bookings.

Display limited-time promotions, room availability or special packages to leverage scarcity and encourage bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025