Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
148
Website Rank
Elegant landing page with full screen hero image clear typography seamless sections presenting hotel rooms dining wine cellar and local highlights footer with booking link and social integration
C+
Conversion Qualification*
#
148
Website Rank
C+
Conversion Qualification*
Elegant landing page with full screen hero image clear typography seamless sections presenting hotel rooms dining wine cellar and local highlights footer with booking link and social integration
#
148
Website Rank
Elegant landing page with full screen hero image clear typography seamless sections presenting hotel rooms dining wine cellar and local highlights footer with booking link and social integration
70
70
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
68
68
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Beautiful high res hero image enhancing brand feel
Beautiful high res hero image enhancing brand feel
Beautiful high res hero image enhancing brand feel
circle-check
circle-check
Elegant typography unifies sections across site
Elegant typography unifies sections across site
Elegant typography unifies sections across site
circle-check
circle-check
Clear hierarchy emphasized by large headings
Clear hierarchy emphasized by large headings
Clear hierarchy emphasized by large headings
circle-check
circle-check
Consistent color palette evokes luxury
Consistent color palette evokes luxury
Consistent color palette evokes luxury
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu lacks sticky or visible booking button
Navigation menu lacks sticky or visible booking button
Navigation menu lacks sticky or visible booking button
circle-exclamation
circle-exclamation
Text hierarchies sometimes too small for readability
Text hierarchies sometimes too small for readability
Text hierarchies sometimes too small for readability
circle-exclamation
circle-exclamation
Missing visible call to action in hero hampers immediate booking
Missing visible call to action in hero hampers immediate booking
Missing visible call to action in hero hampers immediate booking
circle-exclamation
circle-exclamation
Content sections appear sparse with too much whitespace
Content sections appear sparse with too much whitespace
Content sections appear sparse with too much whitespace
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but images and text scaling need refinement
Layout adapts but images and text scaling need refinement
check
check
Images resize fluidly across viewports
Images resize fluidly across viewports
xmark
xmark
Mobile nav menu links crowd small screens
Mobile nav menu links crowd small screens
lightbulb
lightbulb
Implement collapsible sections to reduce mobile clutter
Implement collapsible sections to reduce mobile clutter
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but images and text scaling need refinement
check
Images resize fluidly across viewports
xmark
Mobile nav menu links crowd small screens
lightbulb
Implement collapsible sections to reduce mobile clutter
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity or urgency elements present on site
Limited scarcity or urgency elements present on site
check
check
High quality imagery supports desire to book
High quality imagery supports desire to book
xmark
xmark
No visible social proof ratings reduces trust
No visible social proof ratings reduces trust
lightbulb
lightbulb
Add guest testimonials to build social proof
Add guest testimonials to build social proof
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity or urgency elements present on site
check
High quality imagery supports desire to book
xmark
No visible social proof ratings reduces trust
lightbulb
Add guest testimonials to build social proof
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Traditional layout enhanced by elegant accents but low novelty
Traditional layout enhanced by elegant accents but low novelty
check
check
Use of gold accent color feels unique
Use of gold accent color feels unique
xmark
xmark
Standard section order feels predictable
Standard section order feels predictable
lightbulb
lightbulb
Introduce interactive media for novelty
Introduce interactive media for novelty
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Traditional layout enhanced by elegant accents but low novelty
check
Use of gold accent color feels unique
xmark
Standard section order feels predictable
lightbulb
Introduce interactive media for novelty
Good
Good
Solid start
Solid start
browser
User Experience (UX)
68
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation clear sections labeled but booking flow not prominent
Navigation clear sections labeled but booking flow not prominent
check
check
Section titles guide user through content logically
Section titles guide user through content logically
xmark
xmark
Lack of prominent book now CTA reduces conversion clarity
Lack of prominent book now CTA reduces conversion clarity
lightbulb
lightbulb
Highlight booking button across all sections
Highlight booking button across all sections
Good
Solid start
browser
User Experience (UX)
68
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation clear sections labeled but booking flow not prominent
check
Section titles guide user through content logically
xmark
Lack of prominent book now CTA reduces conversion clarity
lightbulb
Highlight booking button across all sections
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is descriptive but lacks concise calls to action
Copy is descriptive but lacks concise calls to action
check
check
Italian phrasing adds authentic local voice
Italian phrasing adds authentic local voice
xmark
xmark
Long paragraphs reduce scanability
Long paragraphs reduce scanability
lightbulb
lightbulb
Shorten text blocks and add bullets for key info
Shorten text blocks and add bullets for key info
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is descriptive but lacks concise calls to action
check
Italian phrasing adds authentic local voice
xmark
Long paragraphs reduce scanability
lightbulb
Shorten text blocks and add bullets for key info
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean luxurious aesthetic with strong visual appeal
Clean luxurious aesthetic with strong visual appeal
check
check
Hero image artful use of contrast draws attention
Hero image artful use of contrast draws attention
xmark
xmark
White space overuse makes some areas feel empty
White space overuse makes some areas feel empty
lightbulb
lightbulb
Add subtle graphic details to enrich blank areas
Add subtle graphic details to enrich blank areas
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean luxurious aesthetic with strong visual appeal
check
Hero image artful use of contrast draws attention
xmark
White space overuse makes some areas feel empty
lightbulb
Add subtle graphic details to enrich blank areas
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Hero CTA
Add Hero CTA
Add Hero CTA
Place a clear booking button in hero area to capture immediate interest
Place a clear booking button in hero area to capture immediate interest
Suggestion
Moderate fix
Enhance social proof
Enhance social proof
Enhance social proof
Integrate guest reviews or star ratings near room descriptions
Integrate guest reviews or star ratings near room descriptions
Important
Moderate fix
Optimize mobile nav
Optimize mobile nav
Optimize mobile nav
Convert nav links into hamburger menu and add book now button
Convert nav links into hamburger menu and add book now button
Suggestion
Easy fix
Shorten copy
Shorten copy
Shorten copy
Break paragraphs into bullet points for better scanability
Break paragraphs into bullet points for better scanability
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025