Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
163
Website Rank
Landing page features elegant photography and structured content but lacks prominent CTAs, social proof, and scarcity elements to fully drive bookings.
D+
Conversion Qualification*
#
163
Website Rank
D+
Conversion Qualification*
Landing page features elegant photography and structured content but lacks prominent CTAs, social proof, and scarcity elements to fully drive bookings.
#
163
Website Rank
Landing page features elegant photography and structured content but lacks prominent CTAs, social proof, and scarcity elements to fully drive bookings.
70
70
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery sets a luxurious tone.
High-quality hero imagery sets a luxurious tone.
High-quality hero imagery sets a luxurious tone.
circle-check
circle-check
Elegant typography and neutral palette feel upscale.
Elegant typography and neutral palette feel upscale.
Elegant typography and neutral palette feel upscale.
circle-check
circle-check
Clear section delineation helps scan content.
Clear section delineation helps scan content.
Clear section delineation helps scan content.
circle-check
circle-check
Consistent brand aesthetic across sections.
Consistent brand aesthetic across sections.
Consistent brand aesthetic across sections.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No clear primary booking call-to-action visible.
No clear primary booking call-to-action visible.
No clear primary booking call-to-action visible.
circle-exclamation
circle-exclamation
Text contrast is low against light backgrounds.
Text contrast is low against light backgrounds.
Text contrast is low against light backgrounds.
circle-exclamation
circle-exclamation
Lacks social proof like guest reviews or testimonials.
Lacks social proof like guest reviews or testimonials.
Lacks social proof like guest reviews or testimonials.
circle-exclamation
circle-exclamation
No scarcity or limited-time offers to drive urgency.
No scarcity or limited-time offers to drive urgency.
No scarcity or limited-time offers to drive urgency.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adjusts fluidly across devices, maintaining imagery and content structure.
Layout adjusts fluidly across devices, maintaining imagery and content structure.
check
check
Sections reorganize neatly for mobile and tablet viewports.
Sections reorganize neatly for mobile and tablet viewports.
xmark
xmark
Small touch targets and text size hinder mobile usability.
Small touch targets and text size hinder mobile usability.
lightbulb
lightbulb
Enlarge buttons and interactive elements for better touch interaction.
Enlarge buttons and interactive elements for better touch interaction.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adjusts fluidly across devices, maintaining imagery and content structure.
check
Sections reorganize neatly for mobile and tablet viewports.
xmark
Small touch targets and text size hinder mobile usability.
lightbulb
Enlarge buttons and interactive elements for better touch interaction.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Informational but lacks influence tactics like scarcity and social proof.
Informational but lacks influence tactics like scarcity and social proof.
check
check
Detailed room and facility descriptions inform visitors well.
Detailed room and facility descriptions inform visitors well.
xmark
xmark
No limited-time offers or guest testimonials to boost conversions.
No limited-time offers or guest testimonials to boost conversions.
lightbulb
lightbulb
Use promotional banners and guest reviews to enhance persuasion.
Use promotional banners and guest reviews to enhance persuasion.
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Informational but lacks influence tactics like scarcity and social proof.
check
Detailed room and facility descriptions inform visitors well.
xmark
No limited-time offers or guest testimonials to boost conversions.
lightbulb
Use promotional banners and guest reviews to enhance persuasion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylish and refined presentation but follows common hotel website patterns.
Stylish and refined presentation but follows common hotel website patterns.
check
check
Branding details and imagery add a unique touch.
Branding details and imagery add a unique touch.
xmark
xmark
Structure and layout feel predictable to industry standards.
Structure and layout feel predictable to industry standards.
lightbulb
lightbulb
Incorporate interactive or dynamic elements for differentiation.
Incorporate interactive or dynamic elements for differentiation.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylish and refined presentation but follows common hotel website patterns.
check
Branding details and imagery add a unique touch.
xmark
Structure and layout feel predictable to industry standards.
lightbulb
Incorporate interactive or dynamic elements for differentiation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Standard content flow but lacks engaging CTAs and interactive elements.
Standard content flow but lacks engaging CTAs and interactive elements.
check
check
Content is grouped into clear sections for easy navigation.
Content is grouped into clear sections for easy navigation.
xmark
xmark
Absence of persistent booking buttons may confuse users.
Absence of persistent booking buttons may confuse users.
lightbulb
lightbulb
Add clear CTAs in each section to streamline the booking journey.
Add clear CTAs in each section to streamline the booking journey.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Standard content flow but lacks engaging CTAs and interactive elements.
check
Content is grouped into clear sections for easy navigation.
xmark
Absence of persistent booking buttons may confuse users.
lightbulb
Add clear CTAs in each section to streamline the booking journey.
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Descriptive, evocative text presents offerings but occasionally truncated.
Descriptive, evocative text presents offerings but occasionally truncated.
check
check
Evocative copy evokes luxury and comfort.
Evocative copy evokes luxury and comfort.
xmark
xmark
Inconsistent lengths and missing header descriptions interrupt flow.
Inconsistent lengths and missing header descriptions interrupt flow.
lightbulb
lightbulb
Align copy tone and complete descriptions for coherence.
Align copy tone and complete descriptions for coherence.
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Descriptive, evocative text presents offerings but occasionally truncated.
check
Evocative copy evokes luxury and comfort.
xmark
Inconsistent lengths and missing header descriptions interrupt flow.
lightbulb
Align copy tone and complete descriptions for coherence.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant, minimalist design with high-quality images and refined color palette.
Elegant, minimalist design with high-quality images and refined color palette.
check
check
Hero images and neutral tones convey a premium feel.
Hero images and neutral tones convey a premium feel.
xmark
xmark
Light text colors over light backgrounds can reduce legibility.
Light text colors over light backgrounds can reduce legibility.
lightbulb
lightbulb
Boost contrast between text and backgrounds for better readability.
Boost contrast between text and backgrounds for better readability.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant, minimalist design with high-quality images and refined color palette.
check
Hero images and neutral tones convey a premium feel.
xmark
Light text colors over light backgrounds can reduce legibility.
lightbulb
Boost contrast between text and backgrounds for better readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance CTA Visibility
Enhance CTA Visibility
Enhance CTA Visibility
Place a prominent and consistent booking CTA above the fold and in each section to increase conversion opportunity.
Place a prominent and consistent booking CTA above the fold and in each section to increase conversion opportunity.
Important
Easy fix
Improve Text Contrast
Improve Text Contrast
Improve Text Contrast
Increase contrast between text and background, especially on hero image and section headers, to boost readability.
Increase contrast between text and background, especially on hero image and section headers, to boost readability.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate guest reviews, star ratings or testimonials in strategic locations to build credibility and trust.
Incorporate guest reviews, star ratings or testimonials in strategic locations to build credibility and trust.
Suggestion
Moderate fix
Introduce Scarcity Offers
Introduce Scarcity Offers
Introduce Scarcity Offers
Display limited-time promotions, room availability or special packages to leverage scarcity and encourage bookings.
Display limited-time promotions, room availability or special packages to leverage scarcity and encourage bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025