( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Resort at Pelican Hill

Resort at Pelican Hill

Resort at Pelican Hill

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Resort at Pelican Hill

Resort at Pelican Hill

Resort at Pelican Hill

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Scroll to see full report

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*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Keep it up!

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

80

80

80

/100

/100

/100

check

check

What you nailed

Navigation collapses cleanly into mobile menu with clear labels.

Navigation collapses cleanly into mobile menu with clear labels.

Navigation collapses cleanly into mobile menu with clear labels.

xmark

xmark

What you can improve

Long-scrolling content on mobile may overwhelm users.

Long-scrolling content on mobile may overwhelm users.

Long-scrolling content on mobile may overwhelm users.

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Quick insight

Implement accordion sections on mobile to chunk information.

Implement accordion sections on mobile to chunk information.

Implement accordion sections on mobile to chunk information.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

75

75

75

/100

/100

/100

check

check

What you nailed

Seasonal promotions with clear discount percentages encourage bookings.

Seasonal promotions with clear discount percentages encourage bookings.

Seasonal promotions with clear discount percentages encourage bookings.

xmark

xmark

What you can improve

Lack of visible countdowns or urgency cues weakens scarcity impact.

Lack of visible countdowns or urgency cues weakens scarcity impact.

Lack of visible countdowns or urgency cues weakens scarcity impact.

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Quick insight

Add a visible timer for limited offers to heighten urgency.

Add a visible timer for limited offers to heighten urgency.

Add a visible timer for limited offers to heighten urgency.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

78

78

78

/100

/100

/100

check

check

What you nailed

Primary booking form is accessible and prominently positioned.

Primary booking form is accessible and prominently positioned.

Primary booking form is accessible and prominently positioned.

xmark

xmark

What you can improve

Multiple CTAs compete for attention, diluting user focus.

Multiple CTAs compete for attention, diluting user focus.

Multiple CTAs compete for attention, diluting user focus.

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lightbulb

Quick insight

Prioritize key CTAs and reduce duplicative links to streamline flow.

Prioritize key CTAs and reduce duplicative links to streamline flow.

Prioritize key CTAs and reduce duplicative links to streamline flow.

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

75

75

75

/100

/100

/100

check

check

What you nailed

Headlines are descriptive and on-brand with resort's narrative.

Headlines are descriptive and on-brand with resort's narrative.

Headlines are descriptive and on-brand with resort's narrative.

xmark

xmark

What you can improve

Some paragraphs exceed ideal reading length for online skimming.

Some paragraphs exceed ideal reading length for online skimming.

Some paragraphs exceed ideal reading length for online skimming.

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Quick insight

Condense descriptive copy and use bullet points for scannability.

Condense descriptive copy and use bullet points for scannability.

Condense descriptive copy and use bullet points for scannability.

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

85

85

85

/100

/100

/100

check

check

What you nailed

High-quality images and consistent color accents enhance brand identity.

High-quality images and consistent color accents enhance brand identity.

High-quality images and consistent color accents enhance brand identity.

xmark

xmark

What you can improve

Hero gradient over image reduces legibility of headline and buttons.

Hero gradient over image reduces legibility of headline and buttons.

Hero gradient over image reduces legibility of headline and buttons.

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Quick insight

Consider increasing contrast on hero text to improve readability.

Consider increasing contrast on hero text to improve readability.

Consider increasing contrast on hero text to improve readability.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

70

70

70

/100

/100

/100

check

check

What you nailed

Thematic graphical motifs reinforce the Italian essence.

Thematic graphical motifs reinforce the Italian essence.

Thematic graphical motifs reinforce the Italian essence.

xmark

xmark

What you can improve

Structural layout is similar to many luxury resort sites.

Structural layout is similar to many luxury resort sites.

Structural layout is similar to many luxury resort sites.

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Quick insight

Introduce unique interactive elements (e.g., 360 tours) for differentiation.

Introduce unique interactive elements (e.g., 360 tours) for differentiation.

Introduce unique interactive elements (e.g., 360 tours) for differentiation.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Easy fix

Enhance Hero Contrast

Adjust overlay opacity or text color in hero to ensure headline readability.

Important

Moderate fix

Streamline CTAs

Consolidate multiple CTAs into priority actions to guide users effectively.

Important

Easy fix

Enhance Hero Contrast

Adjust overlay opacity or text color in hero to ensure headline readability.

Important

Moderate fix

Streamline CTAs

Consolidate multiple CTAs into priority actions to guide users effectively.

Suggestion

Moderate fix

Introduce Reviews

Add guest testimonials or star ratings to build trust and social proof.

Suggestion

Easy fix

Improve Mobile Chunking

Use accordions or tabs on mobile for lengthy sections to reduce scrolling.

Suggestion

Moderate fix

Introduce Reviews

Add guest testimonials or star ratings to build trust and social proof.

Suggestion

Easy fix

Improve Mobile Chunking

Use accordions or tabs on mobile for lengthy sections to reduce scrolling.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025