Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
10
Website Rank
Elegant resort landing page highlights seasonal offers packages and amenities with strong imagery and multiple CTAs Book Now
B+
Conversion Qualification*
#
10
Website Rank
B+
Conversion Qualification*
Elegant resort landing page highlights seasonal offers packages and amenities with strong imagery and multiple CTAs Book Now
#
10
Website Rank
Elegant resort landing page highlights seasonal offers packages and amenities with strong imagery and multiple CTAs Book Now
80
80
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
85
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
85
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero imagery sets mood and brand identity
Hero imagery sets mood and brand identity
Hero imagery sets mood and brand identity
circle-check
circle-check
Clear sectioning of seasonal offers
Clear sectioning of seasonal offers
Clear sectioning of seasonal offers
circle-check
circle-check
Consistent brand typography and color palette
Consistent brand typography and color palette
Consistent brand typography and color palette
circle-check
circle-check
Comprehensive footer with useful links
Comprehensive footer with useful links
Comprehensive footer with useful links
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming navigation with too many links
Overwhelming navigation with too many links
Overwhelming navigation with too many links
circle-exclamation
circle-exclamation
Hero section height pushes main CTA below fold
Hero section height pushes main CTA below fold
Hero section height pushes main CTA below fold
circle-exclamation
circle-exclamation
Lack of visible pricing details erodes clarity
Lack of visible pricing details erodes clarity
Lack of visible pricing details erodes clarity
circle-exclamation
circle-exclamation
No customer reviews or testimonials shown
No customer reviews or testimonials shown
No customer reviews or testimonials shown
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Structured layout adapts but menu depth may challenge users
Structured layout adapts but menu depth may challenge users
check
check
Mobile friendly menu button is clearly visible
Mobile friendly menu button is clearly visible
xmark
xmark
Deep submenu lists can overwhelm mobile users
Deep submenu lists can overwhelm mobile users
lightbulb
lightbulb
Consolidate menu items into grouped categories
Consolidate menu items into grouped categories
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Structured layout adapts but menu depth may challenge users
check
Mobile friendly menu button is clearly visible
xmark
Deep submenu lists can overwhelm mobile users
lightbulb
Consolidate menu items into grouped categories
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Direct booking incentives highlight exclusive value
Direct booking incentives highlight exclusive value
check
check
Offers mention exclusive rates for direct bookers
Offers mention exclusive rates for direct bookers
xmark
xmark
Absence of reviews or scarcity cues limits urgency
Absence of reviews or scarcity cues limits urgency
lightbulb
lightbulb
Add social proof and scarcity elements to drive conversion
Add social proof and scarcity elements to drive conversion
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Direct booking incentives highlight exclusive value
check
Offers mention exclusive rates for direct bookers
xmark
Absence of reviews or scarcity cues limits urgency
lightbulb
Add social proof and scarcity elements to drive conversion
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The Italian essence theme adds unique character
The Italian essence theme adds unique character
check
check
Creative package imagery stands out
Creative package imagery stands out
xmark
xmark
Repeated H2 use feels redundant
Repeated H2 use feels redundant
lightbulb
lightbulb
Vary heading styles and wording per section
Vary heading styles and wording per section
Great
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The Italian essence theme adds unique character
check
Creative package imagery stands out
xmark
Repeated H2 use feels redundant
lightbulb
Vary heading styles and wording per section
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Sections are well chunked but choices may feel dense
Sections are well chunked but choices may feel dense
check
check
Large CTAs guide user actions effectively
Large CTAs guide user actions effectively
xmark
xmark
Too many options compete for attention above fold
Too many options compete for attention above fold
lightbulb
lightbulb
Limit primary actions to reduce decision fatigue
Limit primary actions to reduce decision fatigue
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Sections are well chunked but choices may feel dense
check
Large CTAs guide user actions effectively
xmark
Too many options compete for attention above fold
lightbulb
Limit primary actions to reduce decision fatigue
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines evoke Italian flair and seasonal appeal
Headlines evoke Italian flair and seasonal appeal
check
check
CTA labels are clear and action oriented
CTA labels are clear and action oriented
xmark
xmark
Some descriptions appear truncated or vague
Some descriptions appear truncated or vague
lightbulb
lightbulb
Ensure full sentence snippets for clarity and completeness
Ensure full sentence snippets for clarity and completeness
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines evoke Italian flair and seasonal appeal
check
CTA labels are clear and action oriented
xmark
Some descriptions appear truncated or vague
lightbulb
Ensure full sentence snippets for clarity and completeness
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant visuals and cohesive palette enhance perceived luxury
Elegant visuals and cohesive palette enhance perceived luxury
check
check
Brand elements are consistently applied throughout
Brand elements are consistently applied throughout
xmark
xmark
Hero gradient overlay reduces text readability
Hero gradient overlay reduces text readability
lightbulb
lightbulb
Adjust hero overlay contrast to improve readability
Adjust hero overlay contrast to improve readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant visuals and cohesive palette enhance perceived luxury
check
Brand elements are consistently applied throughout
xmark
Hero gradient overlay reduces text readability
lightbulb
Adjust hero overlay contrast to improve readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Hero Contrast
Improve Hero Contrast
Improve Hero Contrast
Enhance text overlay contrast on hero to boost readability and engagement
Enhance text overlay contrast on hero to boost readability and engagement
Important
Moderate fix
Consolidate Navigation
Consolidate Navigation
Consolidate Navigation
Group related menu items under parent categories to simplify site navigation
Group related menu items under parent categories to simplify site navigation
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Include testimonials star reviews or user photos to build trust and credibility
Include testimonials star reviews or user photos to build trust and credibility
Suggestion
Easy fix
Implement Scarcity Timer
Implement Scarcity Timer
Implement Scarcity Timer
Add a countdown timer for seasonal deals to create urgency and increase bookings
Add a countdown timer for seasonal deals to create urgency and increase bookings
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025