Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
15
Website Rank
Resort at Pelican Hill's homepage showcases seasonal offers, packages, accommodations, and resort amenities in a full-page responsive layout with elegant imagery and clear CTAs.
B+
Conversion Qualification*
#
15
Website Rank
B+
Conversion Qualification*
Resort at Pelican Hill's homepage showcases seasonal offers, packages, accommodations, and resort amenities in a full-page responsive layout with elegant imagery and clear CTAs.
#
15
Website Rank
Resort at Pelican Hill's homepage showcases seasonal offers, packages, accommodations, and resort amenities in a full-page responsive layout with elegant imagery and clear CTAs.
80
80
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Engaging hero imagery sets immersive resort mood.
Engaging hero imagery sets immersive resort mood.
Engaging hero imagery sets immersive resort mood.
circle-check
circle-check
Clear, cohesive typography and color palette.
Clear, cohesive typography and color palette.
Clear, cohesive typography and color palette.
circle-check
circle-check
Prominent CTAs above the fold encourage booking.
Prominent CTAs above the fold encourage booking.
Prominent CTAs above the fold encourage booking.
circle-check
circle-check
Detailed package offerings highlight experiences.
Detailed package offerings highlight experiences.
Detailed package offerings highlight experiences.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section lacks text contrast for CTA clarity.
Hero section lacks text contrast for CTA clarity.
Hero section lacks text contrast for CTA clarity.
circle-exclamation
circle-exclamation
Page is overly long, requiring extensive scrolling.
Page is overly long, requiring extensive scrolling.
Page is overly long, requiring extensive scrolling.
circle-exclamation
circle-exclamation
No user reviews or social proof to build trust.
No user reviews or social proof to build trust.
No user reviews or social proof to build trust.
circle-exclamation
circle-exclamation
Scattered CTAs can create conflicting priorities.
Scattered CTAs can create conflicting priorities.
Scattered CTAs can create conflicting priorities.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layouts adapt gracefully across breakpoints, but content density remains high.
Layouts adapt gracefully across breakpoints, but content density remains high.
check
check
Navigation collapses cleanly into mobile menu with clear labels.
Navigation collapses cleanly into mobile menu with clear labels.
xmark
xmark
Long-scrolling content on mobile may overwhelm users.
Long-scrolling content on mobile may overwhelm users.
lightbulb
lightbulb
Implement accordion sections on mobile to chunk information.
Implement accordion sections on mobile to chunk information.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layouts adapt gracefully across breakpoints, but content density remains high.
check
Navigation collapses cleanly into mobile menu with clear labels.
xmark
Long-scrolling content on mobile may overwhelm users.
lightbulb
Implement accordion sections on mobile to chunk information.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited-time summer deals and loyalty program are highlighted, scarcity is subtle.
Limited-time summer deals and loyalty program are highlighted, scarcity is subtle.
check
check
Seasonal promotions with clear discount percentages encourage bookings.
Seasonal promotions with clear discount percentages encourage bookings.
xmark
xmark
Lack of visible countdowns or urgency cues weakens scarcity impact.
Lack of visible countdowns or urgency cues weakens scarcity impact.
lightbulb
lightbulb
Add a visible timer for limited offers to heighten urgency.
Add a visible timer for limited offers to heighten urgency.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited-time summer deals and loyalty program are highlighted, scarcity is subtle.
check
Seasonal promotions with clear discount percentages encourage bookings.
xmark
Lack of visible countdowns or urgency cues weakens scarcity impact.
lightbulb
Add a visible timer for limited offers to heighten urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Brand aligns with Italian coastal theme, but layout follows typical patterns.
Brand aligns with Italian coastal theme, but layout follows typical patterns.
check
check
Thematic graphical motifs reinforce the Italian essence.
Thematic graphical motifs reinforce the Italian essence.
xmark
xmark
Structural layout is similar to many luxury resort sites.
Structural layout is similar to many luxury resort sites.
lightbulb
lightbulb
Introduce unique interactive elements (e.g., 360 tours) for differentiation.
Introduce unique interactive elements (e.g., 360 tours) for differentiation.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Brand aligns with Italian coastal theme, but layout follows typical patterns.
check
Thematic graphical motifs reinforce the Italian essence.
xmark
Structural layout is similar to many luxury resort sites.
lightbulb
Introduce unique interactive elements (e.g., 360 tours) for differentiation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive structure with clear CTAs but potential decision fatigue from many options.
Intuitive structure with clear CTAs but potential decision fatigue from many options.
check
check
Primary booking form is accessible and prominently positioned.
Primary booking form is accessible and prominently positioned.
xmark
xmark
Multiple CTAs compete for attention, diluting user focus.
Multiple CTAs compete for attention, diluting user focus.
lightbulb
lightbulb
Prioritize key CTAs and reduce duplicative links to streamline flow.
Prioritize key CTAs and reduce duplicative links to streamline flow.
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive structure with clear CTAs but potential decision fatigue from many options.
check
Primary booking form is accessible and prominently positioned.
xmark
Multiple CTAs compete for attention, diluting user focus.
lightbulb
Prioritize key CTAs and reduce duplicative links to streamline flow.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy evokes Italian luxury and relaxation, though occasionally verbose.
Copy evokes Italian luxury and relaxation, though occasionally verbose.
check
check
Headlines are descriptive and on-brand with resort's narrative.
Headlines are descriptive and on-brand with resort's narrative.
xmark
xmark
Some paragraphs exceed ideal reading length for online skimming.
Some paragraphs exceed ideal reading length for online skimming.
lightbulb
lightbulb
Condense descriptive copy and use bullet points for scannability.
Condense descriptive copy and use bullet points for scannability.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy evokes Italian luxury and relaxation, though occasionally verbose.
check
Headlines are descriptive and on-brand with resort's narrative.
xmark
Some paragraphs exceed ideal reading length for online skimming.
lightbulb
Condense descriptive copy and use bullet points for scannability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant typography and cohesive palette convey luxury and Italian inspiration.
Elegant typography and cohesive palette convey luxury and Italian inspiration.
check
check
High-quality images and consistent color accents enhance brand identity.
High-quality images and consistent color accents enhance brand identity.
xmark
xmark
Hero gradient over image reduces legibility of headline and buttons.
Hero gradient over image reduces legibility of headline and buttons.
lightbulb
lightbulb
Consider increasing contrast on hero text to improve readability.
Consider increasing contrast on hero text to improve readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant typography and cohesive palette convey luxury and Italian inspiration.
check
High-quality images and consistent color accents enhance brand identity.
xmark
Hero gradient over image reduces legibility of headline and buttons.
lightbulb
Consider increasing contrast on hero text to improve readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Hero Contrast
Enhance Hero Contrast
Enhance Hero Contrast
Adjust overlay opacity or text color in hero to ensure headline readability.
Adjust overlay opacity or text color in hero to ensure headline readability.
Important
Moderate fix
Streamline CTAs
Streamline CTAs
Streamline CTAs
Consolidate multiple CTAs into priority actions to guide users effectively.
Consolidate multiple CTAs into priority actions to guide users effectively.
Suggestion
Moderate fix
Introduce Reviews
Introduce Reviews
Introduce Reviews
Add guest testimonials or star ratings to build trust and social proof.
Add guest testimonials or star ratings to build trust and social proof.
Suggestion
Easy fix
Improve Mobile Chunking
Improve Mobile Chunking
Improve Mobile Chunking
Use accordions or tabs on mobile for lengthy sections to reduce scrolling.
Use accordions or tabs on mobile for lengthy sections to reduce scrolling.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025