Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

15

Website Rank

Resort at Pelican Hill's homepage showcases seasonal offers, packages, accommodations, and resort amenities in a full-page responsive layout with elegant imagery and clear CTAs.

B+

Conversion Qualification*

#

15

Website Rank

B+

Conversion Qualification*

Resort at Pelican Hill's homepage showcases seasonal offers, packages, accommodations, and resort amenities in a full-page responsive layout with elegant imagery and clear CTAs.

#

15

Website Rank

Resort at Pelican Hill's homepage showcases seasonal offers, packages, accommodations, and resort amenities in a full-page responsive layout with elegant imagery and clear CTAs.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

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circle-check

Engaging hero imagery sets immersive resort mood.

Engaging hero imagery sets immersive resort mood.

Engaging hero imagery sets immersive resort mood.

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circle-check

Clear, cohesive typography and color palette.

Clear, cohesive typography and color palette.

Clear, cohesive typography and color palette.

circle-check

circle-check

Prominent CTAs above the fold encourage booking.

Prominent CTAs above the fold encourage booking.

Prominent CTAs above the fold encourage booking.

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circle-check

Detailed package offerings highlight experiences.

Detailed package offerings highlight experiences.

Detailed package offerings highlight experiences.

Things to improve

Things to improve

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circle-exclamation

Hero section lacks text contrast for CTA clarity.

Hero section lacks text contrast for CTA clarity.

Hero section lacks text contrast for CTA clarity.

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circle-exclamation

Page is overly long, requiring extensive scrolling.

Page is overly long, requiring extensive scrolling.

Page is overly long, requiring extensive scrolling.

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circle-exclamation

No user reviews or social proof to build trust.

No user reviews or social proof to build trust.

No user reviews or social proof to build trust.

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circle-exclamation

Scattered CTAs can create conflicting priorities.

Scattered CTAs can create conflicting priorities.

Scattered CTAs can create conflicting priorities.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layouts adapt gracefully across breakpoints, but content density remains high.

Layouts adapt gracefully across breakpoints, but content density remains high.

check

check

Navigation collapses cleanly into mobile menu with clear labels.

Navigation collapses cleanly into mobile menu with clear labels.

xmark

xmark

Long-scrolling content on mobile may overwhelm users.

Long-scrolling content on mobile may overwhelm users.

lightbulb

lightbulb

Implement accordion sections on mobile to chunk information.

Implement accordion sections on mobile to chunk information.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layouts adapt gracefully across breakpoints, but content density remains high.

check

Navigation collapses cleanly into mobile menu with clear labels.

xmark

Long-scrolling content on mobile may overwhelm users.

lightbulb

Implement accordion sections on mobile to chunk information.

Good

Good

Solid start

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited-time summer deals and loyalty program are highlighted, scarcity is subtle.

Limited-time summer deals and loyalty program are highlighted, scarcity is subtle.

check

check

Seasonal promotions with clear discount percentages encourage bookings.

Seasonal promotions with clear discount percentages encourage bookings.

xmark

xmark

Lack of visible countdowns or urgency cues weakens scarcity impact.

Lack of visible countdowns or urgency cues weakens scarcity impact.

lightbulb

lightbulb

Add a visible timer for limited offers to heighten urgency.

Add a visible timer for limited offers to heighten urgency.

Good

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited-time summer deals and loyalty program are highlighted, scarcity is subtle.

check

Seasonal promotions with clear discount percentages encourage bookings.

xmark

Lack of visible countdowns or urgency cues weakens scarcity impact.

lightbulb

Add a visible timer for limited offers to heighten urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Brand aligns with Italian coastal theme, but layout follows typical patterns.

Brand aligns with Italian coastal theme, but layout follows typical patterns.

check

check

Thematic graphical motifs reinforce the Italian essence.

Thematic graphical motifs reinforce the Italian essence.

xmark

xmark

Structural layout is similar to many luxury resort sites.

Structural layout is similar to many luxury resort sites.

lightbulb

lightbulb

Introduce unique interactive elements (e.g., 360 tours) for differentiation.

Introduce unique interactive elements (e.g., 360 tours) for differentiation.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Brand aligns with Italian coastal theme, but layout follows typical patterns.

check

Thematic graphical motifs reinforce the Italian essence.

xmark

Structural layout is similar to many luxury resort sites.

lightbulb

Introduce unique interactive elements (e.g., 360 tours) for differentiation.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive structure with clear CTAs but potential decision fatigue from many options.

Intuitive structure with clear CTAs but potential decision fatigue from many options.

check

check

Primary booking form is accessible and prominently positioned.

Primary booking form is accessible and prominently positioned.

xmark

xmark

Multiple CTAs compete for attention, diluting user focus.

Multiple CTAs compete for attention, diluting user focus.

lightbulb

lightbulb

Prioritize key CTAs and reduce duplicative links to streamline flow.

Prioritize key CTAs and reduce duplicative links to streamline flow.

Good

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive structure with clear CTAs but potential decision fatigue from many options.

check

Primary booking form is accessible and prominently positioned.

xmark

Multiple CTAs compete for attention, diluting user focus.

lightbulb

Prioritize key CTAs and reduce duplicative links to streamline flow.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy evokes Italian luxury and relaxation, though occasionally verbose.

Copy evokes Italian luxury and relaxation, though occasionally verbose.

check

check

Headlines are descriptive and on-brand with resort's narrative.

Headlines are descriptive and on-brand with resort's narrative.

xmark

xmark

Some paragraphs exceed ideal reading length for online skimming.

Some paragraphs exceed ideal reading length for online skimming.

lightbulb

lightbulb

Condense descriptive copy and use bullet points for scannability.

Condense descriptive copy and use bullet points for scannability.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy evokes Italian luxury and relaxation, though occasionally verbose.

check

Headlines are descriptive and on-brand with resort's narrative.

xmark

Some paragraphs exceed ideal reading length for online skimming.

lightbulb

Condense descriptive copy and use bullet points for scannability.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant typography and cohesive palette convey luxury and Italian inspiration.

Elegant typography and cohesive palette convey luxury and Italian inspiration.

check

check

High-quality images and consistent color accents enhance brand identity.

High-quality images and consistent color accents enhance brand identity.

xmark

xmark

Hero gradient over image reduces legibility of headline and buttons.

Hero gradient over image reduces legibility of headline and buttons.

lightbulb

lightbulb

Consider increasing contrast on hero text to improve readability.

Consider increasing contrast on hero text to improve readability.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant typography and cohesive palette convey luxury and Italian inspiration.

check

High-quality images and consistent color accents enhance brand identity.

xmark

Hero gradient over image reduces legibility of headline and buttons.

lightbulb

Consider increasing contrast on hero text to improve readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Hero Contrast

Enhance Hero Contrast

Enhance Hero Contrast

Adjust overlay opacity or text color in hero to ensure headline readability.

Adjust overlay opacity or text color in hero to ensure headline readability.

Important

Moderate fix

Streamline CTAs

Streamline CTAs

Streamline CTAs

Consolidate multiple CTAs into priority actions to guide users effectively.

Consolidate multiple CTAs into priority actions to guide users effectively.

Suggestion

Moderate fix

Introduce Reviews

Introduce Reviews

Introduce Reviews

Add guest testimonials or star ratings to build trust and social proof.

Add guest testimonials or star ratings to build trust and social proof.

Suggestion

Easy fix

Improve Mobile Chunking

Improve Mobile Chunking

Improve Mobile Chunking

Use accordions or tabs on mobile for lengthy sections to reduce scrolling.

Use accordions or tabs on mobile for lengthy sections to reduce scrolling.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025