Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
117
Website Rank
Landing page for Resorts World Las Vegas homepage with hero banner offers sections and footer
B
Conversion Qualification*
#
117
Website Rank
B
Conversion Qualification*
Landing page for Resorts World Las Vegas homepage with hero banner offers sections and footer
#
117
Website Rank
Landing page for Resorts World Las Vegas homepage with hero banner offers sections and footer
70
70
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold hero imagery sets strong brand presence
Bold hero imagery sets strong brand presence
Bold hero imagery sets strong brand presence
circle-check
circle-check
Clear section headings guide content flow
Clear section headings guide content flow
Clear section headings guide content flow
circle-check
circle-check
Offers in Resort Happenings are visually segmented
Offers in Resort Happenings are visually segmented
Offers in Resort Happenings are visually segmented
circle-check
circle-check
Consistent CTAs use red accent to draw attention
Consistent CTAs use red accent to draw attention
Consistent CTAs use red accent to draw attention
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overcrowded with too many links
Navigation menu is overcrowded with too many links
Navigation menu is overcrowded with too many links
circle-exclamation
circle-exclamation
Offers carousel lacks clear progression indicators
Offers carousel lacks clear progression indicators
Offers carousel lacks clear progression indicators
circle-exclamation
circle-exclamation
Page length may overwhelm first time visitors
Page length may overwhelm first time visitors
Page length may overwhelm first time visitors
circle-exclamation
circle-exclamation
No visible social proof such as guest testimonials
No visible social proof such as guest testimonials
No visible social proof such as guest testimonials
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Standard breakpoints used nav collapses but text sizes may shrink too much
Standard breakpoints used nav collapses but text sizes may shrink too much
check
check
Mobile nav collapses elegantly into hamburger menu
Mobile nav collapses elegantly into hamburger menu
xmark
xmark
Some text blocks appear too small on mobile viewports
Some text blocks appear too small on mobile viewports
lightbulb
lightbulb
Test font sizes and tap target spacing for phone use
Test font sizes and tap target spacing for phone use
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Standard breakpoints used nav collapses but text sizes may shrink too much
check
Mobile nav collapses elegantly into hamburger menu
xmark
Some text blocks appear too small on mobile viewports
lightbulb
Test font sizes and tap target spacing for phone use
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Packages listed but do not leverage scarcity or social proof
Packages listed but do not leverage scarcity or social proof
check
check
Offers section inspires exploration of deals and events
Offers section inspires exploration of deals and events
xmark
xmark
No countdown timers detract from urgency of promotions
No countdown timers detract from urgency of promotions
lightbulb
lightbulb
Add limited time countdowns on special offers to boost conversions
Add limited time countdowns on special offers to boost conversions
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Packages listed but do not leverage scarcity or social proof
check
Offers section inspires exploration of deals and events
xmark
No countdown timers detract from urgency of promotions
lightbulb
Add limited time countdowns on special offers to boost conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Modern aesthetic though follows common hospitality site patterns
Modern aesthetic though follows common hospitality site patterns
check
check
Unique rotating experiences carousel engages users
Unique rotating experiences carousel engages users
xmark
xmark
Site lacks standout interactive elements or surprises
Site lacks standout interactive elements or surprises
lightbulb
lightbulb
Introduce immersive video backgrounds in hero for impact
Introduce immersive video backgrounds in hero for impact
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Modern aesthetic though follows common hospitality site patterns
check
Unique rotating experiences carousel engages users
xmark
Site lacks standout interactive elements or surprises
lightbulb
Introduce immersive video backgrounds in hero for impact
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content structure is clear but nav overload may hinder decision making
Content structure is clear but nav overload may hinder decision making
check
check
Skip to content link enhances accessibility for keyboard users
Skip to content link enhances accessibility for keyboard users
xmark
xmark
Too many simultaneous choices violates Hicks Law
Too many simultaneous choices violates Hicks Law
lightbulb
lightbulb
Simplify nav by grouping items under clear menu headings
Simplify nav by grouping items under clear menu headings
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content structure is clear but nav overload may hinder decision making
check
Skip to content link enhances accessibility for keyboard users
xmark
Too many simultaneous choices violates Hicks Law
lightbulb
Simplify nav by grouping items under clear menu headings
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy highlights benefits and seasonal offers with active voice
Copy highlights benefits and seasonal offers with active voice
check
check
CTAs like View Offer provide clear next steps
CTAs like View Offer provide clear next steps
xmark
xmark
Generic headings such as Indulge lack context
Generic headings such as Indulge lack context
lightbulb
lightbulb
Add descriptive subheads to better explain each section
Add descriptive subheads to better explain each section
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy highlights benefits and seasonal offers with active voice
check
CTAs like View Offer provide clear next steps
xmark
Generic headings such as Indulge lack context
lightbulb
Add descriptive subheads to better explain each section
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Crisp layout aligns with brand palette though some images feel small
Crisp layout aligns with brand palette though some images feel small
check
check
Strong brand consistency via icons and color accents
Strong brand consistency via icons and color accents
xmark
xmark
White space is uneven and some sections feel cramped
White space is uneven and some sections feel cramped
lightbulb
lightbulb
Balance image and text blocks for visual harmony
Balance image and text blocks for visual harmony
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Crisp layout aligns with brand palette though some images feel small
check
Strong brand consistency via icons and color accents
xmark
White space is uneven and some sections feel cramped
lightbulb
Balance image and text blocks for visual harmony
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate nav links into dropdown menus to reduce clutter and improve focus
Consolidate nav links into dropdown menus to reduce clutter and improve focus
Suggestion
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Introduce guest testimonials with ratings to build trust and guide decision making
Introduce guest testimonials with ratings to build trust and guide decision making
Important
Moderate fix
Implement Countdown Timers
Implement Countdown Timers
Implement Countdown Timers
Display real time countdowns on promos to harness scarcity and drive urgency
Display real time countdowns on promos to harness scarcity and drive urgency
Suggestion
Easy fix
Optimize Mobile Typography
Optimize Mobile Typography
Optimize Mobile Typography
Adjust font sizes and button tap areas for improved readability and accessibility
Adjust font sizes and button tap areas for improved readability and accessibility
RELATED RESOURCES
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UX/UI ANALYSIS
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RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025