Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
20
Website Rank
Resorts World Las Vegas homepage highlights promotions, hotel brands, dining, entertainment, and loyalty program with premium imagery. Strong branding but dense menu and minimal urgency cues.
B+
Conversion Qualification*
#
20
Website Rank
B+
Conversion Qualification*
Resorts World Las Vegas homepage highlights promotions, hotel brands, dining, entertainment, and loyalty program with premium imagery. Strong branding but dense menu and minimal urgency cues.
#
20
Website Rank
Resorts World Las Vegas homepage highlights promotions, hotel brands, dining, entertainment, and loyalty program with premium imagery. Strong branding but dense menu and minimal urgency cues.
75
75
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
85
85
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual branding with high-quality imagery.
Strong visual branding with high-quality imagery.
Strong visual branding with high-quality imagery.
circle-check
circle-check
Clear section chunking with consistent headings.
Clear section chunking with consistent headings.
Clear section chunking with consistent headings.
circle-check
circle-check
Prominent CTAs styled in accent color.
Prominent CTAs styled in accent color.
Prominent CTAs styled in accent color.
circle-check
circle-check
Loyalty program benefits concisely presented.
Loyalty program benefits concisely presented.
Loyalty program benefits concisely presented.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overwhelming with too many links.
Navigation menu is overwhelming with too many links.
Navigation menu is overwhelming with too many links.
circle-exclamation
circle-exclamation
Offers lack clear deadlines or scarcity timers.
Offers lack clear deadlines or scarcity timers.
Offers lack clear deadlines or scarcity timers.
circle-exclamation
circle-exclamation
No customer reviews or social proof present.
No customer reviews or social proof present.
No customer reviews or social proof present.
circle-exclamation
circle-exclamation
Footer link list is cluttered and dense.
Footer link list is cluttered and dense.
Footer link list is cluttered and dense.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive design adjusts layouts but navigation dominates on mobile.
Responsive design adjusts layouts but navigation dominates on mobile.
check
check
Hamburger menu streamlines header on small screens.
Hamburger menu streamlines header on small screens.
xmark
xmark
Some touch targets appear small and close together on mobile.
Some touch targets appear small and close together on mobile.
lightbulb
lightbulb
Enlarge key CTA buttons and icons in mobile view for ease.
Enlarge key CTA buttons and icons in mobile view for ease.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive design adjusts layouts but navigation dominates on mobile.
check
Hamburger menu streamlines header on small screens.
xmark
Some touch targets appear small and close together on mobile.
lightbulb
Enlarge key CTA buttons and icons in mobile view for ease.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Promotional offers and loyalty perks shown but urgency is low.
Promotional offers and loyalty perks shown but urgency is low.
check
check
Offers highlight clear benefits like discounts and credits.
Offers highlight clear benefits like discounts and credits.
xmark
xmark
No visual countdowns or real-time availability shown.
No visual countdowns or real-time availability shown.
lightbulb
lightbulb
Add scarcity indicators to promotions to boost conversions.
Add scarcity indicators to promotions to boost conversions.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Promotional offers and loyalty perks shown but urgency is low.
check
Offers highlight clear benefits like discounts and credits.
xmark
No visual countdowns or real-time availability shown.
lightbulb
Add scarcity indicators to promotions to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Three-brand hotel concept is unique but layout is familiar.
Three-brand hotel concept is unique but layout is familiar.
check
check
Highlighting three distinct brands enhances differentiation.
Highlighting three distinct brands enhances differentiation.
xmark
xmark
Overall structure mirrors common hospitality website patterns.
Overall structure mirrors common hospitality website patterns.
lightbulb
lightbulb
Introduce interactive features for a more distinctive experience.
Introduce interactive features for a more distinctive experience.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Three-brand hotel concept is unique but layout is familiar.
check
Highlighting three distinct brands enhances differentiation.
xmark
Overall structure mirrors common hospitality website patterns.
lightbulb
Introduce interactive features for a more distinctive experience.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical content flow with anchor nav but main menu feels crowded.
Logical content flow with anchor nav but main menu feels crowded.
check
check
On This Page anchors facilitate quick section jumps.
On This Page anchors facilitate quick section jumps.
xmark
xmark
Hidden menu items require multiple taps for deeper pages.
Hidden menu items require multiple taps for deeper pages.
lightbulb
lightbulb
Condense top-level menu items and group related links.
Condense top-level menu items and group related links.
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical content flow with anchor nav but main menu feels crowded.
check
On This Page anchors facilitate quick section jumps.
xmark
Hidden menu items require multiple taps for deeper pages.
lightbulb
Condense top-level menu items and group related links.
Great
Great
Keep it up!
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear, concise CTAs and descriptions; some copy is truncated.
Clear, concise CTAs and descriptions; some copy is truncated.
check
check
Action-oriented CTAs use consistent phrasing.
Action-oriented CTAs use consistent phrasing.
xmark
xmark
Several paragraphs end abruptly with ellipses.
Several paragraphs end abruptly with ellipses.
lightbulb
lightbulb
Ensure full copy visibility or add 'read more' toggles.
Ensure full copy visibility or add 'read more' toggles.
Great
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear, concise CTAs and descriptions; some copy is truncated.
check
Action-oriented CTAs use consistent phrasing.
xmark
Several paragraphs end abruptly with ellipses.
lightbulb
Ensure full copy visibility or add 'read more' toggles.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, professional layout with cohesive color palette.
Clean, professional layout with cohesive color palette.
check
check
High-quality imagery reinforces luxury feel.
High-quality imagery reinforces luxury feel.
xmark
xmark
Some sections feel repetitive due to limited whitespace.
Some sections feel repetitive due to limited whitespace.
lightbulb
lightbulb
Increase whitespace between sections to improve breathing room.
Increase whitespace between sections to improve breathing room.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean, professional layout with cohesive color palette.
check
High-quality imagery reinforces luxury feel.
xmark
Some sections feel repetitive due to limited whitespace.
lightbulb
Increase whitespace between sections to improve breathing room.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation Menu
Simplify Navigation Menu
Simplify Navigation Menu
Streamline the top-level navigation by grouping similar links in dropdowns to reduce cognitive load.
Streamline the top-level navigation by grouping similar links in dropdowns to reduce cognitive load.
Important
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Implement countdown timers on limited-time offers to create urgency and encourage bookings.
Implement countdown timers on limited-time offers to create urgency and encourage bookings.
Suggestion
Moderate fix
Incorporate Guest Reviews
Incorporate Guest Reviews
Incorporate Guest Reviews
Add user reviews and star ratings to reinforce social proof and build trust.
Add user reviews and star ratings to reinforce social proof and build trust.
Suggestion
Easy fix
Enhance Mobile Touch Targets
Enhance Mobile Touch Targets
Enhance Mobile Touch Targets
Increase button sizes and spacing on mobile to improve tap accuracy and accessibility.
Increase button sizes and spacing on mobile to improve tap accuracy and accessibility.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025