Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

20

Website Rank

Resorts World Las Vegas homepage highlights promotions, hotel brands, dining, entertainment, and loyalty program with premium imagery. Strong branding but dense menu and minimal urgency cues.

B+

Conversion Qualification*

#

20

Website Rank

B+

Conversion Qualification*

Resorts World Las Vegas homepage highlights promotions, hotel brands, dining, entertainment, and loyalty program with premium imagery. Strong branding but dense menu and minimal urgency cues.

#

20

Website Rank

Resorts World Las Vegas homepage highlights promotions, hotel brands, dining, entertainment, and loyalty program with premium imagery. Strong branding but dense menu and minimal urgency cues.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong visual branding with high-quality imagery.

Strong visual branding with high-quality imagery.

Strong visual branding with high-quality imagery.

circle-check

circle-check

Clear section chunking with consistent headings.

Clear section chunking with consistent headings.

Clear section chunking with consistent headings.

circle-check

circle-check

Prominent CTAs styled in accent color.

Prominent CTAs styled in accent color.

Prominent CTAs styled in accent color.

circle-check

circle-check

Loyalty program benefits concisely presented.

Loyalty program benefits concisely presented.

Loyalty program benefits concisely presented.

Things to improve

Things to improve

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circle-exclamation

Navigation menu is overwhelming with too many links.

Navigation menu is overwhelming with too many links.

Navigation menu is overwhelming with too many links.

circle-exclamation

circle-exclamation

Offers lack clear deadlines or scarcity timers.

Offers lack clear deadlines or scarcity timers.

Offers lack clear deadlines or scarcity timers.

circle-exclamation

circle-exclamation

No customer reviews or social proof present.

No customer reviews or social proof present.

No customer reviews or social proof present.

circle-exclamation

circle-exclamation

Footer link list is cluttered and dense.

Footer link list is cluttered and dense.

Footer link list is cluttered and dense.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive design adjusts layouts but navigation dominates on mobile.

Responsive design adjusts layouts but navigation dominates on mobile.

check

check

Hamburger menu streamlines header on small screens.

Hamburger menu streamlines header on small screens.

xmark

xmark

Some touch targets appear small and close together on mobile.

Some touch targets appear small and close together on mobile.

lightbulb

lightbulb

Enlarge key CTA buttons and icons in mobile view for ease.

Enlarge key CTA buttons and icons in mobile view for ease.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive design adjusts layouts but navigation dominates on mobile.

check

Hamburger menu streamlines header on small screens.

xmark

Some touch targets appear small and close together on mobile.

lightbulb

Enlarge key CTA buttons and icons in mobile view for ease.

Good

Good

Solid start

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Promotional offers and loyalty perks shown but urgency is low.

Promotional offers and loyalty perks shown but urgency is low.

check

check

Offers highlight clear benefits like discounts and credits.

Offers highlight clear benefits like discounts and credits.

xmark

xmark

No visual countdowns or real-time availability shown.

No visual countdowns or real-time availability shown.

lightbulb

lightbulb

Add scarcity indicators to promotions to boost conversions.

Add scarcity indicators to promotions to boost conversions.

Good

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Promotional offers and loyalty perks shown but urgency is low.

check

Offers highlight clear benefits like discounts and credits.

xmark

No visual countdowns or real-time availability shown.

lightbulb

Add scarcity indicators to promotions to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Three-brand hotel concept is unique but layout is familiar.

Three-brand hotel concept is unique but layout is familiar.

check

check

Highlighting three distinct brands enhances differentiation.

Highlighting three distinct brands enhances differentiation.

xmark

xmark

Overall structure mirrors common hospitality website patterns.

Overall structure mirrors common hospitality website patterns.

lightbulb

lightbulb

Introduce interactive features for a more distinctive experience.

Introduce interactive features for a more distinctive experience.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Three-brand hotel concept is unique but layout is familiar.

check

Highlighting three distinct brands enhances differentiation.

xmark

Overall structure mirrors common hospitality website patterns.

lightbulb

Introduce interactive features for a more distinctive experience.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Logical content flow with anchor nav but main menu feels crowded.

Logical content flow with anchor nav but main menu feels crowded.

check

check

On This Page anchors facilitate quick section jumps.

On This Page anchors facilitate quick section jumps.

xmark

xmark

Hidden menu items require multiple taps for deeper pages.

Hidden menu items require multiple taps for deeper pages.

lightbulb

lightbulb

Condense top-level menu items and group related links.

Condense top-level menu items and group related links.

Good

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Logical content flow with anchor nav but main menu feels crowded.

check

On This Page anchors facilitate quick section jumps.

xmark

Hidden menu items require multiple taps for deeper pages.

lightbulb

Condense top-level menu items and group related links.

Great

Great

Keep it up!

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clear, concise CTAs and descriptions; some copy is truncated.

Clear, concise CTAs and descriptions; some copy is truncated.

check

check

Action-oriented CTAs use consistent phrasing.

Action-oriented CTAs use consistent phrasing.

xmark

xmark

Several paragraphs end abruptly with ellipses.

Several paragraphs end abruptly with ellipses.

lightbulb

lightbulb

Ensure full copy visibility or add 'read more' toggles.

Ensure full copy visibility or add 'read more' toggles.

Great

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clear, concise CTAs and descriptions; some copy is truncated.

check

Action-oriented CTAs use consistent phrasing.

xmark

Several paragraphs end abruptly with ellipses.

lightbulb

Ensure full copy visibility or add 'read more' toggles.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, professional layout with cohesive color palette.

Clean, professional layout with cohesive color palette.

check

check

High-quality imagery reinforces luxury feel.

High-quality imagery reinforces luxury feel.

xmark

xmark

Some sections feel repetitive due to limited whitespace.

Some sections feel repetitive due to limited whitespace.

lightbulb

lightbulb

Increase whitespace between sections to improve breathing room.

Increase whitespace between sections to improve breathing room.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Clean, professional layout with cohesive color palette.

check

High-quality imagery reinforces luxury feel.

xmark

Some sections feel repetitive due to limited whitespace.

lightbulb

Increase whitespace between sections to improve breathing room.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation Menu

Simplify Navigation Menu

Simplify Navigation Menu

Streamline the top-level navigation by grouping similar links in dropdowns to reduce cognitive load.

Streamline the top-level navigation by grouping similar links in dropdowns to reduce cognitive load.

Important

Easy fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Implement countdown timers on limited-time offers to create urgency and encourage bookings.

Implement countdown timers on limited-time offers to create urgency and encourage bookings.

Suggestion

Moderate fix

Incorporate Guest Reviews

Incorporate Guest Reviews

Incorporate Guest Reviews

Add user reviews and star ratings to reinforce social proof and build trust.

Add user reviews and star ratings to reinforce social proof and build trust.

Suggestion

Easy fix

Enhance Mobile Touch Targets

Enhance Mobile Touch Targets

Enhance Mobile Touch Targets

Increase button sizes and spacing on mobile to improve tap accuracy and accessibility.

Increase button sizes and spacing on mobile to improve tap accuracy and accessibility.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025