( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Resorts World Las Vegas

Resorts World Las Vegas

Resorts World Las Vegas

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Resorts World Las Vegas

Resorts World Las Vegas

Resorts World Las Vegas

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Scroll to see full report

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*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Solid start

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

75

75

75

/100

/100

/100

check

check

What you nailed

Hamburger menu streamlines header on small screens.

Hamburger menu streamlines header on small screens.

Hamburger menu streamlines header on small screens.

xmark

xmark

What you can improve

Some touch targets appear small and close together on mobile.

Some touch targets appear small and close together on mobile.

Some touch targets appear small and close together on mobile.

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Quick insight

Enlarge key CTA buttons and icons in mobile view for ease.

Enlarge key CTA buttons and icons in mobile view for ease.

Enlarge key CTA buttons and icons in mobile view for ease.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

75

75

75

/100

/100

/100

check

check

What you nailed

Offers highlight clear benefits like discounts and credits.

Offers highlight clear benefits like discounts and credits.

Offers highlight clear benefits like discounts and credits.

xmark

xmark

What you can improve

No visual countdowns or real-time availability shown.

No visual countdowns or real-time availability shown.

No visual countdowns or real-time availability shown.

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Quick insight

Add scarcity indicators to promotions to boost conversions.

Add scarcity indicators to promotions to boost conversions.

Add scarcity indicators to promotions to boost conversions.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

78

78

78

/100

/100

/100

check

check

What you nailed

On This Page anchors facilitate quick section jumps.

On This Page anchors facilitate quick section jumps.

On This Page anchors facilitate quick section jumps.

xmark

xmark

What you can improve

Hidden menu items require multiple taps for deeper pages.

Hidden menu items require multiple taps for deeper pages.

Hidden menu items require multiple taps for deeper pages.

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Quick insight

Condense top-level menu items and group related links.

Condense top-level menu items and group related links.

Condense top-level menu items and group related links.

Great

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

85

85

85

/100

/100

/100

check

check

What you nailed

Action-oriented CTAs use consistent phrasing.

Action-oriented CTAs use consistent phrasing.

Action-oriented CTAs use consistent phrasing.

xmark

xmark

What you can improve

Several paragraphs end abruptly with ellipses.

Several paragraphs end abruptly with ellipses.

Several paragraphs end abruptly with ellipses.

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Quick insight

Ensure full copy visibility or add 'read more' toggles.

Ensure full copy visibility or add 'read more' toggles.

Ensure full copy visibility or add 'read more' toggles.

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

80

80

80

/100

/100

/100

check

check

What you nailed

High-quality imagery reinforces luxury feel.

High-quality imagery reinforces luxury feel.

High-quality imagery reinforces luxury feel.

xmark

xmark

What you can improve

Some sections feel repetitive due to limited whitespace.

Some sections feel repetitive due to limited whitespace.

Some sections feel repetitive due to limited whitespace.

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Quick insight

Increase whitespace between sections to improve breathing room.

Increase whitespace between sections to improve breathing room.

Increase whitespace between sections to improve breathing room.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

70

70

70

/100

/100

/100

check

check

What you nailed

Highlighting three distinct brands enhances differentiation.

Highlighting three distinct brands enhances differentiation.

Highlighting three distinct brands enhances differentiation.

xmark

xmark

What you can improve

Overall structure mirrors common hospitality website patterns.

Overall structure mirrors common hospitality website patterns.

Overall structure mirrors common hospitality website patterns.

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Quick insight

Introduce interactive features for a more distinctive experience.

Introduce interactive features for a more distinctive experience.

Introduce interactive features for a more distinctive experience.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Simplify Navigation Menu

Streamline the top-level navigation by grouping similar links in dropdowns to reduce cognitive load.

Important

Easy fix

Add Scarcity Timers

Implement countdown timers on limited-time offers to create urgency and encourage bookings.

Important

Moderate fix

Simplify Navigation Menu

Streamline the top-level navigation by grouping similar links in dropdowns to reduce cognitive load.

Important

Easy fix

Add Scarcity Timers

Implement countdown timers on limited-time offers to create urgency and encourage bookings.

Suggestion

Moderate fix

Incorporate Guest Reviews

Add user reviews and star ratings to reinforce social proof and build trust.

Suggestion

Easy fix

Enhance Mobile Touch Targets

Increase button sizes and spacing on mobile to improve tap accuracy and accessibility.

Suggestion

Moderate fix

Incorporate Guest Reviews

Add user reviews and star ratings to reinforce social proof and build trust.

Suggestion

Easy fix

Enhance Mobile Touch Targets

Increase button sizes and spacing on mobile to improve tap accuracy and accessibility.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025